new coffee names

Transcription

new coffee names

NEW COFFEE NAMES
We are pleased to introduce our new coffee names!
You’ll begin to see them in January 2013. It’s still the same great coffee:
we’ve just improved our names and labels.
REGULAR COFFEES
Flavor:
CRISP, SMOOTH AND
EYE-OPENING
©2012 Boyd Coffee Company
Ethiopian Sidamo2 is now
LODGE ROAST™
Can you find anything more perfect for après-ski or
après-hot-tubbing or après-waking-up? Probably not.
S T E R ’ S
Roast:R O A S T M A Flavor:
C U P
INTOXICATING AROMA,
R O A S T M A SEDUCTIVE
S T E R ’ AND
S CSWEET
U P
French No. 6® is still
FRENCH N O 6 ®
©2012 Boyd Coffee Company / HistoricPhotoArchive.net
FRENCH N O 6
Roast: Coffee has always
Flavor: been at home in any
Boyd’s
international setting,
whetherAND
enjoyed
withFLAVOR
A FANCY
REFINED
YOU’LL
FEEL AT HOME WITH
French toast or French
fries.
Organic Café Rojas® is now
RED WAGON ®
ORGANIC
COFFEE
Boyd’s has been committed to delivering
good, honest coffee since 1900 – usually
Flavor:
in a red delivery truck. The trucks have
SMELLS LIKE MORNING & TASTES
changed, the commitment hasn’t.
CLEAN, CRISP & SATISFYING
Gourmet House is still
GOURMET HOUSE
GOURMET
HOUSE
©2012 Boyd Coffee Company / Certified Organic by QAI
Roast:
Flavor:
Nothing electrifies a crowd
quite like a celebrity.
Or ser ving a full roast coffee
withSWEET,
medium
body
SMOKY,
WITH
A SMOOTH FINISH
and a tinge of semi-sweetness.
You might be surprised
to learn some of the
Roast:
Flavor:
fancy places where Boyd’s
Coffee
is ser ved.WITH
MELLOW,
BALANCED,
(We clean up well.) A HINT OF SWEETNESS
Roast:
Gourmet Medallion® is now
423½™
ORIGINAL ROAST
423½
ORIGINA L ROA ST
Coffee House Roast® is now
COFFEE SHOP
We have a long histor y of welcoming folks ever y
Roast:
Flavor:
morning, together with the paper and quite possibly
UNMISTAKABLY COLOMBIAN
a short stack.
Boyd’s original location
on 423½ Morrison Street
Roast:
Flavor:
in Portland predated HI-CAFFEINE
the coffeehouse
by
PLUScraze
HI-FLAVOR
EQUALS HI-PERFORMANCE
about a centur y.
Hi-Rev® is still
HI-REV® COFFEE
Colombian EP is now
GORGE™
100% COLOMBIAN
GORGE
10 0 % COL OM BIAN
Roast:
Roast:surrounded by almost
Flavor:indescribable natural
Being
GUATEMALAN
beauty makes you appreciate
subtle COFFEE
flavors WITH
A SMOOTH, SLEEK FINISH
even more.
Estate Guatemalan is now
STREAMLINER™
STREAMLINER
Flavor:
CLASSIC
ETHIOPIAN SIDAMO FLAVOR,
Roast:
Flavor:
THE HEIGHT
OF the
SMOOTHNESS
Sometimes, the things
we fear
most are the
BOLD ENOUGH TO NOTICE,
things we most need
to do. Some
of us TO
need
BALANCED
ENOUGH
ENJOY
ever y advantage we can get.
MOTORINO
LODGE
OR GANIC C OF F E E
ROAST
Wherever you go, you’ll find people
who are enjoying life to the
fullest,Rnot
O wanting
A S T Mto AletSa T E R ’ S
single moment pass them by.
FLAVOR AND AROMA
For a truly modern coffee experience,
choose the Guatemalan coffee that
knows how to arrive in style.
LODGE
LODGE
ROAST
ROAST
Café Grande is now
BIG STAR™
COFFEE
SHOP
Flavor:
BE DANGEROUS
ORGA N IC COFFEE
CLASSIC ETHIOPIAN SIDAMO FLAVOR,
THE HEIGHT OF SMOOTHNESS
©2012
Boyd Coffee Company
©2012 Boyd Coffee
Company
Breakfast Blend is now
GOOD MORNING™
The secret to getting up extra early is making
Roast:
Flavor:
sure you have something extra special to look
ENOUGH SWEETNESS TO
forward to.
RED WAGON
REGULAR COFFEES
Flavor:
Roast:
GOOD
MORNING
BIG STAR
Roast:
©2012 Boyd Coffee Company / HistoricPhotoArchive.net / Certified Organic by QAI
Roast:
Organic Italia D’Oro® is now
MOTORINO™
ORGANIC
COFFEE
C U P
Boyd Coffee Company · 1-800-545-4077 · www.boyds.com
POSB1234-POD
NEW COFFEE NAMES
REGULAR COFFEES
D
DISTINCTIVE KENYA AFRIQUE
COFFEE WITH A DIZZYING AROMA
ROA ST
STEVEDORE
Kenya Afrique is now
STEVEDORE™
D
E
E
E
D
LOTS OF CHARACTER,
NO COMPROMISES
E I N A T E
I
N
A
T
D
C
A
F
F
D
E
C
A
F
F
DECAF
C O FFE E
Portland has seen many fads
come and go since 1900.
Boyd’s Coffee isn’t one of them.
E
I
N
A
T
E
D
ABOUT THE 100% COLOMBIAN FLAVOR
Organic Rip City Coffee®
is still
ORGANIC
RIP CITY
COFFEE ®
D would
E C never
A judge
F F anyone
E I for
N choosing
A T E
We
to drink decaf instead of regular coffee.
Roast:
Flavor:
(Unless it wasn’t good.)
NIGHT
COFFEE
DOCK
SHOPD E CAF
DECAF
Wind down the longest day with a cup that will let
you get a good night’s sleep.
Roast:
Flavor:
Flavor:
Roast:
Since the beginning of time,
we have looked for things
CHOCOLATE
LOVERS
that warm us, that makeFOR
our mouths
and our
hearts
AND MACADAMIA NUTS
happy. You just found one of those things. Enjoy.
Tuscany Blend is now
BREAKTIME™
CHOCOLATE Chocolate Macadamia Nut
is now
MACK
NUT
CHOCOLATE MACK NUT™
ARTIFICIALLY FLAVORED
Building the St. John’s
Bridge required a strong
Roast:
Flavor:
work ethic, a good stomach and a thermos full
PACKS A POWERFUL PUNCH,
of Boyd’s Coffee. ROBUST & A LITTLE BITTERSWEET
Hard work deser ves a reward. Here’s one: Boyd’s
Roast:
Flavor:
Coffee blended with rich, dark chocolate flavors
SMOOTH, MEDIUM-BODIED COFFEE
and delicate Macadamia nuts.
Vienna is now
KNOCKOUT™
WITH CREAMY HAZELNUT FLAVOR
C
Roast:
A
ANSWERS THE QUESTION “CAN COFFEE
TASTE GREAT WITHOUT CAFFEINE?”
F
F
E
I
N
A
T
E
D
©2012 Boyd Coffee Company©2012 Boyd Coffee Company
COFFEE
SHOP
COFFEE
DECAF
SHOP
DECAFFEINATED COFFEES
C
COMPLEX FLAVOR, SIMPLE NATURAL
WATER DECAFFEINATION PROCESS
A F F E I N A T E D
We would never judge anyone for choosing
Roast:
Flavor:
LOST LAKE
DECAF
O R GA N I C
COFFEE
We’re surrounded by cr ystal clear water,
so we appreciate it. And you’ll appreciate
this 100% Rainforest Alliance
R O A S T M A S T E R ’ S
Certified ™ water decaffeinated coffee.
DECAF
C U P
LODGE
ROA ST
COFFEE
SHOP
Flavor:
SMOOTH AND SUBTLE,
LIKE THE FRENCH
FRENCH
Decaffeinated is now
COFFEE SHOP DECAF
VANILLA
Roast:
Flavor:F E I N A T E D
D would
E C never
A Fjudge
We
anyone for choosing
to drink decaf THE
instead
of regular
coffee.
HEIGHT
OF SMOOTHNESS
Roast:
Flavor:
DECAF
Roast:
We’re not sure why people get so obsessed with the
flavor of our coffee together with the flavor of creamy
hazelnuts. Maybe they’re nuts.
Coffee House Roast ®
Flavor:
Hazelnut Crème is now
HAZELNUT GROVE™
HAZELNUT
GROVE
D E is Cthe A
F F champion
E I N ofAthe TeverEyman
D
Boyd’s
undisputed
and woman. With this coffee in your corner, the
Roast:
Flavor: will be the cup.
only thing left standing
Café de Olla is still
CAFé DE OLLA
CAFÉ DE OLLA
A STRONG, FULL-BODIED,
GET-BACK-TO-WORK COFFEE
KNOCKOUT
FLAVORED COFFEES
CANE SUGAR IF YOU'RE SWEET,
We would never judge
anyone IF
forYOU'RE
choosing
CINNAMON
SPICY
Flavor:
BREAKTIME
Tuscan Decaffeinated is now
NIGHT DOCK™ DECAF
D
Organic Sumatran is now
BROADWAY
ORGANIC
COFFEE™
Roast:
Medallion® Decaffeinated
is now
STEADY HAND™ DECAF
Flavor:
There has always been a perfect Boyd’s Coffee for
Roast:
everyone,
at all Flavor:
times during the day or night.
In kitchens and in
barber
colleges.
IT’S
NOT ABOUT
THE CAFFEINE, IT’S
RIP CITY
DECAFFEINATED COFFEES
Flavor:
COFFEE
SHOP
C U P
O R GA NI C
E
F
STEADY HAND
DECAF
INTENSE AND ORGANIC,
D
F
R O A S T M ALIKE
S TPORTLAND
E R ’ S C U P
E
A
Roast:
We bring this exotic coffee to our shores and it
seems to transport people elsewhere.
D
C
©2012 Boyd Coffee
Company
/ HistoricPhotoArchive.net
©2012
Boyd Coffee
Company
LODGE
S T E R ’ S
Roast: R O A S T M AFlavor:
E
Roast:
Flavor:
Flavor:
Roast:
Organic Cordillera Naturally
Water Decaffeinated is now
LOST LAKE™ DECAF
ORGANIC
COFFEE
Roast:
French Vanilla is still
FRENCH VANILLA
Some things never change. Like being in love, and
the stubbornly consistent taste of Boyd’s Coffee.
Highlander Grogg is still
HIGHLANDER GROGG
We would never judge anyone for choosing
Boyd Coffee Company · 1-800-545-4077 · www.boyds.com
POSB1234-POD

new coffee names

Transcription

Similar documents

Open living room

Cooperative Information - Ethiopian Fine Coffees

Professors at Kaldi`s Getting Coffee

Overview Brochure

Coopro Sanvito R.L.

Franchise Opportunities - World Franchise Centre

North West Vending Bolero

Nescafé Espresso Instant Coffee Tin Features

Grab Coffee Breaker

ASK ABOUT TAP Coupons! - U-Stor