Light Watch Michael Ber To Be Inducted Into Lighting Hall of Fame

A publication of the American Lighting Association
May/June 2010 • Volume 40, No. 3
Author of The
Fred Factor
to Speak at
Conference
M
ark Sanborn,
author of the
international bestseller The Fred Factor:
How Passion in Your
Work and Life Can
Make the Ordinary
Extraordinary, will be
a featured speaker at the 2010
ALA Annual Conference in Las Vegas
this September.
President of Sanborn & Associates,
Inc., an idea studio dedicated to developing leaders in business and in life,
Sanborn is the author of seven books and
a noted authority on leadership, team
building, customer service and change.
He has created and appeared in 20
videos and numerous audio training
programs, including Team Building: How
to Motivate and Manage People, which
made it to the number two spot for
bestselling educational video series in
the U.S.
Sanborn’s list of clients includes
Hewlett Packard, RE/MAX, HarleyDavidson, Costco and the U.S. Dept. of
the Interior.
At the ALA Annual Conference,
Sanborn will present his latest keynote
topic, The Encore Effect – How to Give a
Remarkable Performance in Anything You
Do. The address will illustrate how
employees and organizations can keep
customers, colleagues and others wanting to come back for more.
Attendees will learn how how to use
SCALES (Summarize Critical Actions
Learn Essential Skills), use preparation
to virtually assure success, keep polishing to 2LU: two levels
up and avoid performance pitfalls.
Find more information on Sanborn at
www.MarkSanborn.
com. To register for
the 2010 ALA Annual Conference, visit
www.ALAConference.com.
Michael Ber To Be Inducted
Into Lighting Hall of Fame
M
ichael H. Ber, CLC, president of Lighting Inc. in
New Orleans, will be inducted
into the Lighting Hall of Fame
Sept. 22 at the ALA Annual
Conference in Las Vegas.
The son of Lighting Inc.
founder Jimmie Ber, he has
nearly 40 years of experience
in the lighting industry.
“Like most second generation ALA members, I’ve
been in the lighting business most of
my life,” said Ber. “I began working part
time during summers in high school
and continued working during college.
I joined Lighting Inc. full time in 1972.”
Ber has been active in the ALA since
the early 1970s, when the organization
was known as the American Home
Lighting Institute.
He has served in multiple leadership
positions, including chair of the Board
of Directors, Showroom Division, in
1987 and chair of the ALA Board of
Governors in 2005.
Attending his first ALA Annual
Conference in 1975, Ber has helped
plan many of the Conferences since,
chairing the Annual Conference
Committees in 1982 and 2003 and
the Long-Range Conference Planning
Light Watch
Committee from
1995-2002.
He currently serves on
the Long Range Annual
Conference Planning
Committee and the Finance
Committee.
Ber’s other ALA leadership
roles include:
▶▶ 1979-1990 — Board
of Directors, Showroom
Division
▶▶ 1983-1987 — Executive Committee
▶▶ 1985 — Co-Editor, Sales Training Course
▶▶ 1987 — Recognized as “Lighting
Person of the Year”
▶▶ 1996-1998 — Chair, Showroom
Steering Committee
▶▶ 2000-2008 — Board of Governors
▶▶ 1996-1998 — Member, BiNational
Task Force
▶▶ 2003-2006 — Chair, Awards and
Recognition Committee
▶▶ 2004 — Co-Chair, BiNational
Advertising/PR Recruitment
Committee
Ber and his wife, Tammy, have been
married for 37 years. They have two
children, Jeff (Michelle) and Anne
(Brandon), and two grandchildren, Jim
and Stephen.
Finalists Announced for Showroom
of the Year Awards
A
LA member showrooms make up
more than two-thirds of the finalists
for the inaugural Showroom of the Year
Awards to be presented by Residential
Lighting magazine and the Dallas Market
Center during the June 2010 Dallas
International Lighting Market.
One Showroom of the Year Award in
each of three dollar-volume categories will
be presented from a field of 10 finalists.
Additionally, awards will be presented
for Outstanding Merchandising Display,
Exceptional Community Involvement and
Most Significant Achievement to showrooms out of all 30 finalists.
The 2010 Showroom of the Year
finalists are:
Revenue Under $2 Million
▶▶ Bright Light Design Center, King of
Prussia, Pa.
▶▶ Lakes Region Lighting Center,
Laconia, N.H.
▶▶ Lappin Lighting, Minneapolis, Minn.
▶▶ Lighting Innovation, Laguna Niguel, Calif.
▶▶ Lillian Strickler Lighting, Oklahoma
City, Okla.
▶▶ Pace Lighting Inc., Savannah, Ga.
Continued on Page 9
Mark your calendars now for these
upcoming lighting events.
May 3-7
ALA Recorded Webinar: The Reality and
Myths of Energy Efficient Lighting
May 20
ALA Live Webinar: Concepts and
New Technologies for Bath and
Vanity Lighting
May 31 – June 4
ALA Recorded Webinar: Sizing
Techniques for Decorative Fixtures in
Large Vaulted Spaces
June 17
ALA Live Webinar: Are Incandescent and
Halogen Lighting Going Away? How to
Prepare for an Energy-Efficient Future.
June 24-27
Dallas International Lighting Market
Sept. 20-22
2010 ALA Annual Conference
Encore Las Vegas
In This Issue
2 Government Affairs
3 Technology/Energy Efficiency
6 Showroom Management
7 Rep Success
8 2010 Conference
10 Member News
12 Education/Training
14 June Market
15 Association News
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
Government aFfairs
Page 2
ALA Promotes Quality of Lighting
ALA-PAC Fundraising Efforts
During Annual Washington Mission Increase in Preparation for
Mid-Term Elections
delegation of ALA members, ALA
“All of our meetings in Washington
A
staff and representatives from IES
and IALD traveled to Washington, D.C.,
March 24-25, for the association’s annual
lobbying effort.
The delegation met with 16 members
of the U.S. House and Senate plus key staff
members of the Senate and House Energy
Committees.
Fred Oberkicher, president, Illuminating Engineering
Society; Lars Bostrom, CLMR, chair, ALA Board of
Governors; Brooks Mouchette, CLC, president, Lighting
Plus; and Ron Milam, owner, Lighting Emporium, pause
between appointments.
The primary topic of discussion was
the ALA’s recently lauched Quality of
Light initiative, developed in partnership
with the Illuminating Engineering Society
(IES) and the International Association of
Lighting Designers (IALD), which calls
on legislators and regulators to ensure that
the proper application of lighting is given
equal weight as energy efficiency when
new laws and standards are being written.
Other issues addressed by the delegation included:
▶▶ Support for reinstating the 4.7% tariff
exemption for ceiling fans
▶▶ Opposition to the EPA’s proposed action to regulate carbon emissions
▶▶ Support for passage of the 2010 Energy
Act, which would benefit the industry
by pre-empting individual states from
legislating energy requirements for
portable fixtures
went very well and our message was positively received,” said ALA President Dick
Upton. “The ALA Government Affairs
program has matured, and it is very gratifying to know our voice is recognized and
looked to on issues in Washington, D.C.”
This year’s delegation consisted of
Lars Bostrom, CLMR, chair of the Board
of Governors, of Bostrom Lighting
Sales; Paul Eusterbrock of Holtkoetter
International; Brad Heimann of
Craftmade; Clark Linstone, chair of the
Government Affairs Committee, of Lamps
Plus; Ron Milam of Lighting Emporium;
Brooks Mouchette, CLC, of Lighting Plus;
David Ghatan of C.M. Kling & Associates
(IALD); Fred Oberkircher, president of
IES; and ALA staff members Dick Upton,
Eric Jacobson and Terry McGowan.
T
undraising efforts for the ALA
Political Action Committee (PAC)
have increased as the association readies
to choose its Congressional “champions”
for the upcoming elections.
Members of the ALA-PAC will meet
during the June Market to determine
which candidates are best positioned
to support the lighting industry and
serve as ALA “champions.” Selected
Congressional leaders will receive small,
targeted funds from the PAC to assist
with their campaigns.
The PAC serves as an effective
entity for the industry by placing the
ALA in an impactful position within
Washington, D.C. It is supplemental
to, yet separate from, the Government
Affairs Committee. All activities of the
ALA PAC are transparent and all funds
raised for PAC contributions are segregated in a separate bank account.
PAC Contributions must be from
individuals, not companies.
As of April 8, the ALA-PAC needs
contributions in the amount of $13,900
to meet its $50,000 goal for the current
election cycle.
ALA members interested in contributing to the Politicial Action Committee
(PAC) must sign prior approval forms
before the ALA may contact them regarding PAC support. Prior approval forms
may be obtained from Cecilia Chavez at
800-605-4448, ext. 232, or downloaded
from www.americanlightingassoc.com/
members/news_pac.php.
ALA PAC Contributors
Nov. 1, 2008 through April 8, 2010
Laura Vaught (left), chief of staff for Rep. Rick
Boucher (D-Va.), meets with ALA represetatives Paul
Eusterbrock, president, Holtkoetter International;
Clark Linstone, CFO, Lamps Plus; and Brad Heimann,
president/COO, Craftmade.
Offices visited included those of
Rep. Rick Boucher (D-Va.), Rep. Pete
Sessions (R-Texas), Rep. Henry Waxman
(D-Calif.), Rep. Joe Barton (R-Texas), Sen.
Jeff Bingaman (D-N.M.), Sen. Jeff Sessions
(R-Ala.), Sen. Blanche Lincoln (D-Ark.),
Sen. Lisa Murkowski (R-Alaska), Sen.
Mark Pryor (D-Ark.), Sen. John Cornyn
(R-Texas) and Rep. Fred Upton (R-Mich.).
Progress Made in Attempt to Lessen
Expense of New Canadian Fan Rules
he ALA participated in a conference
call hosted by CSA International
April 14 to discuss how ceiling fan
manufacturers might lessen the financial
impact of complying with new Natural
Resources Canada (NRCan) regulations.
The new regulations, which went into
effect Jan. 1, limit ceiling fans and ceiling
fan light kits imported into Canada or
shipped inter-provincially to 190 watts of
total electrical power.
NRCan regulations stated that the
energy performance of each regulated
product had to be verified, a process
requiring expensive photometric tests
F
for each model sold.
The ALA has suggested that if the
component power limiter device used in
a product is tested and rated by an accredited certification body, the product
itself does not need to be tested.
“Our talks with CSA have been
positive, and we believe we devised a solution that will spare manufacturers considerable expense while still achieving
the efficiency goal of NRCan,” said ALA
President Dick Upton. “We are in discussions with NRCan to gain their buy
in and to request a six month extension
for manufacturers to be in compliance.”
Tad Alison
Ray Angelo
Jerry Bass
Bruce Bellwood
Mark Benson
T. Tracy Bilbrough
Lars Bostrom
Frank Calabrese
Catherine Choi
Dave Clark
Tony Davidson
John Deininger
Denise Duncan
Diane Ebenstein Stockmal
Michael Estrin
Bob Evans
Wayne Falk
Frank Farrey
Bud Farrey
Sophia Fen
Jack Fleischer
Ralph Flores
Mark Fludgate
Tom Frampton
Bob Funsinn
Edward Garaventa
Robert Gerber
Sy Gerber
William Gratke II
Sam Guye
Charlie Harris
Kevin Herdt
Phil Hoefer
Kellee Hollenback
Stanley Johnston
Ahmed Kandil
Howard Ketzner
Larry King
James Krupp
Margaret Langdon
Max Lebersfeld
Brandon Levin
Clark Linstone
David Lu
Robert Marash
John McKiernan
Ronald Milam
Barry Minoff
Lee Nemeth
Carolyn Overman
Linda Pavletich
David Rauschuber
Bruce Reegler
Ace Rosenstein
Rick Spicer
David Stark
Dennis Swanson
Steve Templeton
Terence Timlin
Tom Underwood
Richard Upton
Irene Wang
David White
Richard Wiedemer
David Wilkins
Jan Zanger
California Energy Commission
Adjusts Requirements for LED Testing
T
he ALA has verified with the
California Energy Commission (CEC)
that manufacturers of LED-powered portable fixtures are required to submit light
output and efficacy data for a product’s
LED light source only, not the entire luminaire, under Title 20 regulations.
Instructions posted for the CEC certification process on Feb. 2 erroneously
indicated that the data was necessary for
the entire luminaire, which would have
required fixture manufacturers to conduct
costly photometric tests.
Since photometry data is commonly
available from suppliers of LED light
source products, fixture manufacturers
should be able to obtain and report the
required data with minimal expense.
“This is not only good news for manufacturers, but for California showrooms
and manufacturers’ representatives as well
because significantly higher costs for LED
lighting products have been avoided,” said
ALA President Dick Upton.
t e c h n o l o g y / e n e r g y e ff i c i e n c y
Page 3
LTRN-3826-06 DivaBath ALA-LT
10/24/06
8:35 AM
Page 1
Four ALA Members
Receive ENERGY
STAR® Awards
A
LA members OSRAM SYLVANIA
Inc., Good Earth Lighting, TCP Inc.
and Metro Lighting were among the 110
award winners recognized at the March
18 ENERGY STAR Awards ceremony
for their outstanding contributions to
reducing greenhouse gas emissions
through energy efficiency.
Ann Bailey, Acting Division Director, Climate Protection
Partnerships Division, U.S. EPA, presents an ENERGY
STAR Award of Excellence to Metro Lighting’s Nicholas
Frisella, William Frisella and Matthew Gagnepain.
OSRAM SYLVANIA of Davers,
Mass., received a 2010 ENERGY STAR
Award for Sustained Excellence for its
continued development of innovative
CFL products, the fifth time it has received Sustained Excellence recognition.
Key achievements included introducing 40 new ENERGY STAR qualified
CFL models in 2009 for a total of 350;
launching an online e-newsletter offering information on issues such as CFL
recycling and protecting the environment
through use of ENERGY STAR products;
and expanding its utility sponsored rebate
program by 100 percent in 2009.
Good Earth Lighting Inc. of
Wheeling, Ill., received a 2010 ENERGY
STAR Partner of the Year award.
Key achievements included offering
68 new ENERGY STAR qualified lighting fixtures in 2009 (80 perent of their
products are now ENERGY STAR qualified); designing and subsidizing ENERGY
STAR signage, hang tags and consumer
brochures for retailers throughout the
nation; and introducing its first ENERGY
STAR qualified LED lighting fixture and
a new line of ENERGY STAR qualified
home security lighting fixtures.
Technical Consumer Products (TCP)
Inc. of Aurora, Ohio, received a 2010
ENERGY STAR Partner of the Year
award for its innovation and leadership in
energy-efficient lighting.
Key achievements included increasing
its suite of ENERGY STAR qualified CFLs
17 percent over last year; introducing
the industry’s fastest starting covered
CFL; and partnering with QVC for Earth
Day 2009 to educate consumers about
ENERGY STAR qualified light bulbs.
Metro Lighting of St. Louis, Mo.,
received the 2010 ENERGY STAR Award
for Excellence in Lighting Retailing.
Lutron dimmers change
the mood of every room
and save energy, too.
®
In the bathroom, a dimmer provides softer,
more comfortable light for early mornings
and bright light to get ready for the day.
•
•
Dimming lights just 15%:
Saves 15% energy
Light bulbs last 4 times longer
Shown: Diva® dimmer in Desert Stone.
Where to find Lutron products near you
Lutron lighting controls are available from
lighting showrooms nationwide.
Visit www.lutron.com/wtb or call toll free
at 877.258.8766.
© 2007 Lutron Electronics Co., Inc.
Key accomplishments included dedicating a section of its seven showrooms to
showcase ENERGY STAR qualified lighting fixtures and CFLs; offering customers
greater product selection by stocking and
displaying more than 100 ENERGY STAR
qualified products; and partnering with
AmerenUE to heavily promote ENERGY
STAR qualified lighting products in the
St. Louis area through a combination of
print, television and radio advertising.
DOE Steps Up Enforcement of
Efficiency Regulations
T
he U.S. Department of Energy
(DOE) has stepped up efforts to
enforce ENERGY STAR® requirements
and federal energy efficiency standards,
opening investigations into alleged
violators and taking action against 35
manufacturers since November 2009.
Most of the penalized manufacturers
to date have displayed the ENERGY
STAR label on products not actually
meeting ENERGY STAR standards.
Because the DOE has initiated a
program to test the product types that
Continued on Page 5
t e c h n o l o g y / e n e r g y e ff i c i e n c y
Page 4
ALA Engineering Committee Meeting Covers Broad Range of Topics
M
ore than 20 ALA members and
industry representatives were on
hand for the annual ALA Engineering
Committee meeting held April 7-8 in
Alpharetta, Ga.
Committee co-chair Michael O’Boyle
of Philips Lightolier presided over the
first day’s session, which included a discussion on lighting codes and standards.
O’Boyle discussed the National Electrical
Code’s 2011 revision, and reported that
little in the new edition is expected to affect ALA members.
Ed Joseph of Underwriters
Laboratories provided an update on
several UL standards. UL153 for portable
luminaires has no active proposals for
its twelfth edition; the third edition of
UL1598 for luminaires had 13 new proposals and goes into effect this year; and
the first edition of UL8750 for LEDs in
lighting products was published in Nov.
2009. A meeting of the UL8750 Standards
Technical Panel is scheduled for June.
Joseph also reported on the CANENA
harmonization efforts between the U.S.,
Canada and Mexico. A discussion was
held on whether UL1574 for track lighting
systems should be harmonized between
the U.S. and Canada.
A presentation by Steve Longo of CSA/
OnSpecX described new LED efficiency
and performance measurement requirements, cautioning that only 50 percent of
LED luminaires would pass CSA tests if a
new Color Spatial Uniformity test procedure is enforced by the EPA, down from
the current 80 percent passing rate. Longo
also noted that, as solid state lighting
standards are developed, CSA is raising
important measurement questions such
as whether driver losses on linked LED
luminaires using a single driver should be
assigned to a single luminaire or divided
by the number of luminaires.
O’Boyle reviewed other new LED
standardization projects, touching on the
SSL IEC Performance Standard, ANSI
System Standardization, the ZAGHA
System interconnection effort and the
EMF emission requirements currently
being used in Europe.
Carl Bloomfield of Intertek wrapped
up the day’s meeting with a presentation
on his company’s global testing capabilities and a discussion of NVLAP accreditation and CALIPER-approved labs.
After the meeting, attendees enjoyed
a reception and technical tour hosted by
CSA International at their nearby, newlyexpanded photometric laboratory facilities.
The second day’s session was pre-
sided over by David Shiller of Maxlite
and started off with an update on the
ENERGY STAR lighting program by
Jeffrey Schwartz of ICF Consulting.
Schwarz reviewed progress towards
the first draft of a consolidated lighting
program which will integrate luminaire
requirements as well as requirements for
HID, fluorescent and LED light sources
with the goal of technology neutrality. He
noted that for residential lighting fixtures,
the descriptive terms “functional and
decorative” have now been changed to
“directional and non-directional” to better characterize how the fixtures handle
light. Directional fixtures will likely
require photometric testing of the luminaire while non-directional types will rely
on light source efficacy testing.
Schwartz said the EPA is considering
removal of photosensor requirements for
outdoor residential fixtures and noted
that all of the new ENERGY STAR requirements are scheduled to be posted in
April and that ALA member comments
would be welcome.
A new company, UL Environment, has
been started by UL to develop environmental and sustainability standards in response to the growing interest in “green”
products. Paul Firth of UL Environment’s
Atlanta office described the organization
of the new company and reviewed the list
of services being developed for the testing
of lighting products.
Tom Garber of Quoizel led a discussion on the issue of developing additional
line voltage sockets, similar to the GU-24,
as versions of candelabra and intermediate screw sockets, but only for energy efficient lamps. Garber also shared a sample
box and catalog of a major socket maker
in China that has created a GU24 version
for every medium base socket type.
The meeting ended with a group
discussion on over-temperature operation of CFLs; the issue of LED flicker;
and how photobiological safety will be
addressed as more powerful LED sources
are developed.
The ALA Engineering Committee meeting is held once a year and membership on
the committee as well as attendance at the
meeting is open to all ALA members. For
more information, contact ALA Director
of Engineering and Techonology Terry
McGowan at [email protected].
The ALA extends thanks to CSA
International and the staff of the
Cleveland and Alpharetta CSA facilities
for their assistance with the planning of
the 2010 meeting.
t e c h n o l o g y / e n e r g y e ff i c i e n c y
Page 5
Roundtable Meeting
Addresses ENERGY
STAR Qualification
for LED Fixtures
DALLAS INTERNATIONAL LIGHTING MARKET
June 24-27, 2010
T
he ALA, the National Electrical
Manufacturers Association (NEMA)
and the Lighting Research Center hosted
a roundtable meeting in Washington,
D.C., on March 3 to provide the U.S.
Environmental Protection Agency (EPA)
with input on how residential LED lighting fixtures could qualify as ENERGY
STAR products in the future.
Attendees included officials from the
EPA, energy efficiency advocates, lamp/
LED manufacturers, lighting retailers and
government consultants.
A key objective for the ALA was to
have decorative fixtures incorporating
LEDs or other solid state light sources not
be subjected to expensive photometric
testing for each version of the fixture
produced in order to qualify as ENERGY
STAR products.
The association advanced the following
ideas:
1. LED fixtures that are strictly decorative or decorative/functional should all be
allowed to qualify as ENERGY STAR if
their components (light source and driver)
have passed photometric tests.
2. Functional LED lighting, such as recessed and undercabinet lighting, should
have photometric testing for each fixture
to qualify as ENERGY STAR.
A first draft of the EPA’s position is
expected soon, and a final ruling should
be issued later in the year.
“Let there be lights.”
Enforcement Continued from Page 3
account for at least 25 percent of a
typical homeowner’s energy bill, violations have most commonly been found
among freezers, refrigerator-freezers,
clothes washers, dishwashers, water
heaters and room air conditioners.
However, in January, the DOE
disqualified 34 CFL models from 25
manufacturers that did not meet all of
the ENERGY STAR criteria for compact fluorescent lamps, and in April,
three companies were accused of manufacturing and/or selling torchieres that
exceeded the federal limit of 190 watts.
For ENERGY STAR advocates, the
crack down is a matter of preserving
the integrity of the program.
“Consumers have long trusted
the ENERGY STAR brand for products that will save them energy and
save them money,” said Cathy Zoi,
DOE Assistant Secretary for Energy
Efficiency and Renewable Energy. “The
steps we’re taking now will further
strengthen and improve the program,
building on the results that consumers
have come to expect.”
By taking a strong stance on federal
efficiency violators, the DOE and the
Obama Administration hope to save
money for consumers and reduce greenhouse gas emissions across the country.
An added benefit for manufacturers
is the elimination of unfair competition.
“Strong enforcement of the rules
will encourage compliance and keep
manufacturers who break the law from
having a competitive advantage over
manufacturers who play by the rules,”
noted DOE General Counsel Scott
Blake Harris.
CORRECTION
In the March/April issue
of Lightrays, Intertek Testing Services,
NA, Ltd. was inadvertertantly left off the
list of certification bodies accredited by
the Standards Council of Canada as administrators of an energy performance
verification program for regulated products. We regret the error.
showroom management
Valley Light
Gallery Event
Draws Builders,
Designers to
Renovated
Showroom
Page 6
Now your customers can view over
140,000 light fixtures online
Your Logo
V
alley Light Gallery in Scottsdale,
Ariz., recently produced a twoday event to debut their extensively
renovated showroom to local builders,
designers and retail customers.
“We remodeled our showroom from
floor to ceiling and wanted to let people
know that we are here and ready for
business,” said Showroom Manager
Shirley Regonini. “The first day of our
event was geared towards builders,
designers, electricians and special retail
customers, while the second day was
open to the public.”
The showroom secured three guest
speakers — Jeffrey Dross of Kichler,
Brian Creeley, LS, of Bulbrite Industries
and Thomas Wright of Lite Force
Sales — to give updates on the latest lighting technologies and trends.
Manufacturers’ representatives mingled
with the guests to answer product questions, and the creators of two distinct
product lines being added at Valley
Light Gallery were on hand to share
their creative visions with customers.
While the featured presentations
were held inside the showroom, catered
food and drink were hosted on an outdoor patio set up with rented tables and
chairs, providing a good environment
for networking.
To market the event, Valley Light
Gallery placed a two-page ad in a widely read local magazine, distributed a
press release to the local media, mailed
invitations to special customers and
made heavy use of e-mail marketing.
“We began with ‘save the date’
e-mails about two months out and
increasingly filled in the details,” explained Regonini. “Our e-mails intensified as we got closer to the date.”
The entire staff of Valley Light
Gallery was involved in the planning
and execution of the event.
“We divided and conquered the
various preparation tasks, such as
food/drink, displays and marketing,”
Regonini said. “On the actual day of
the event, we placed our staff where we
thought they would be strongest. Some
directed traffic, some greeted guests
at the door, the sales staff mingled
throughout to answer questions and
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others helped serve the food and drink.”
For showrooms considering hosting a
similar event, Regonini offers these tips:
▶▶ Be sure to invite those on your existing
database as well as potential clients.
You need to thank your established
customers and treat them as VIPs.
▶▶ Create a gift bag for each attendee.
[email protected]
Stuff them with catalogs from featured vendors and giveaways advertising your showroom.
▶▶ Stress RSVPs. This helps you plan
how much food to order and how
many gift bags to assemble, plus it can
give your speakers a more detailed
idea of their audience.
www.FazTLight.com
▶▶ Hold a raffle for attendees and request
their e-mail address on the entry
form. Add the e-mail addresses to
your marketing database.
▶▶ Invite neighboring businesses. Your
event could cause traffic and parking
issues that affect them.
rep success
Page 7
Networking
Group of
Industry-Related
Reps Gives Fennell
Invaluable
Market
Information
Chandeliers
F
or Fred Fennell, CLMR, owner of
Fennell Marketing and Sales Ltd. in
Barrie, Ontario, a monthly networking
meeting with 15 fellow independent
sales representatives is a priceless
source of ideas and information.
“The group got started about 25 to
30 years when several independent reps
from the hardware, lighting and house
wares arenas got together to share
ideas,” said Fennell. “Today, we meet on
the first Thursday of every month for
dinner and a confidential roundtable
session called Eyes and Ears.”
These monthly sessions allow
group members to share market,
customer and manufacturing information and bounce business tips and
ideas off one another.
“Our rule is members must have
been in business for two years minimum, and we do have a code of ethics
that any info shared in the room is
strictly confidential,” says Fennell.
The group is careful not to upset the
trust and chemistry they have achieved
over the years.
“If a rep would like to join the group,
their name is put forth at a meeting,
and if there are no objections, he or
she is invited to the next meeting for
consideration,” says Fennell.
The networking group is structured
with a president, secretary and treasurer, and members pay an annual fee
to cover the monthly meals and the cost
of the group’s Web site.
“Manufacturers in need of representation in Canada can seek it via our
Web site,” explains Fennell.
Fennell believes that good relationships with his fellow reps give them all
an advantage in the marketplace.
“I have heard that it is hard for reps
in other territories to get together, but
I really encourage it,” said Fennell. “We
have at least 10 reps at each meeting,
and we all find it so valuable.”
NOTE: ALA member reps interested
in attending non-compete networking
sessions during Dallas Markets and the
Annual Conference should contact Eric
Jacobson at 800-605-4448, ext. 224, or
[email protected].
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Certified Sales Professional
Courses Offered
S
everal Certified Sales Professional (CSP) programs will be offered by the
Manufacturers’ Representatives Educational Research Foundation in 2010. The
three-day programs provide interactive CSP instruction and role-play to give reps a
thorough understanding of consultative selling. The program is open to sales representatives in all industries. For more information, visit www.csp-usa.org.
Step/Wall Lights
Upcoming CSP Programs
May 11-14
Denver, Colo.
Sept. 14-17
Minneapolis, Minn.
Oct. 12-15
Phoenix, Ariz.
2010 conference
Page 8
Popular Seminar Leaders Return
with More Technology Tips
Conference Registrants Offered
Chance to Win $500 Casino Chip
T
A
wo popular seminar leaders from
last year’s ALA Annual Conference
will return to give Conference attendees
even more advice on using technology
to save time and increase sales at this
year’s event in Las Vegas.
In addition to a featured presentation
on securing on-line leads at the Sept. 22
General Session, John Arnold, author of
E-Mail Marketing for Dummies, will lead
two seminars: one to help showrooms find
new customers using search engine marketing, online ads and social media; and
another to help manufacturers drive more
customers to their Web sites and develop
customer relationships through search
engine optimization and social media.
Steve Turner, owner of TurnerTime
Management LLC, will expand on last
year’s time saving tips in a seminar
explaining how to keep an Inbox under
15 e-mails at all times and which computer programs can be used to super
charge productivity. A second seminar
targeting manufacturers’ representatives and outside sales staff will focus
on how Blackberries and other mobile
tools can be used to maximize productivity on the road.
Find more information on the 2010 ALA Annual Conference at www.ALAConference.com.
Conference Updates
Showroom Scholarships Available
A limited number of manufacturer-sponsored scholarships covering the registration fee and hotel for one delegate are available to ALA member showrooms, with
preference given to showrooms that have not sent a delegate to Conference before.
For more information, and to obtain a scholarship form, contact Eric Jacobson
at [email protected] or Beth Bentley at bbentley@american
lightingassoc.com.
Book Hotel Reservations Online
To obtain the ALA’s special group rate of $179/night, attendees should make
their Encore hotel reservations online through the resort’s PassKey system. A
Hotel Reservation link is available at www.ALAConference.com.
If you are unable to make your reservation online, please contact Beth Bentley
at [email protected].
Manufacturers’ Exhibit Space Almost Full
As of April 8, only eight of the 53 spaces remain available for the
Manufacturers’ Exhibit Luncheon at Conference. This popular event allows
manufacturers to share product and company information with showrooms in a
no-pressure, non-sales environment. To reserve a space, contact Beth Bentley at
[email protected].
Annual Golf Tournament Sponsorships Available
Sponsorship opportunities are still available for the 2010 ALA Annual Golf
Tournament at the Royal Links Golf Club in Las Vegas Sept. 20.
If you are interested in sponsoring golf holes, drink carts or transportation,
contact Wendy Rollins at [email protected] or 800-605-4448,
ext. 222.
Spouse/Guest Luncheon Features Star Chef
ALA spouses/guests attending Conference are invited to join Chef Jet Tila, the
rising star of Wazuzu at Encore, for an entertaining, interactive cooking demo
and luncheon created exclusively for the ALA. A keepsake recipe booklet will also
be provided.
The event is limited to the first 35 registered spouse/guests to sign up. Contact
Elizabeth Ware at [email protected] or 800-605-4448, ext. 221.
Conference Travel Discount Codes
American Airlines
Code: 3690AA
800-433-1790
Alamo
BY #529118
800-354-2322
Avis
AWD #B608500
800-331-1212
Budget
BCD# 2663400
800-527-0700
Hertz
CDP #089817
800-654-2200 (U.S.)
National
Disc #5021601
800-CAR-RENT
ll ALA members who register for the 2010 Annual
Conference between April 1
and June 30, 2010, will be entered to win a $500 Encore at
Wynn Las Vegas casino chip.
The winner will be chosen by a random drawing and notified via e-mail.
The $500 casino chip will be delivered
to the winner during the 2010
ALA Annual Conference. The
winner must be registered for
and present at the ALA Annual
Conference in Las Vegas,
September 20-22, 2010. The prize
is non-transferable.
Download a Conference registration
form at www.ALAConference.com.
Conference
Schedule
Times and events subject to change.
Monday, Sept. 20
7:30 a.m. – 8:45 a.m.
8 a.m. – 7 p.m.
8:45 a.m. – 10:45 a.m.
9 a.m. – Noon
11:30 a.m.
1 p.m. – 5 p.m.
1 p.m. – 6 p.m.
1:30 p.m. – 4:30 p.m.
5:15 p.m. – 6 p.m.
6:15 p.m. – 7 p.m.
7 p.m. – 8:30 p.m.
Tuesday, Sept. 21
7 a.m. – 5 p.m.
7:45 a.m. – 9:30 a.m.
Finance Committee Meeting
Registration Open
Board of Governors Meeting
CLC Training Session 1: Low Voltage Lighting — What You Should Know Before
Writing the Specification
Golf Tournament First Bus Departs (Second departs approx. 11:45 a.m.)
Networking Group Meeting(s)
Golf Tournament (Shotgun Start)
CLC Training Session 2: The Best Applications of Low-Voltage Lighting Throughout
the Home
New Member Orientation
New Member Reception
Gala Welcome Reception
Registration Open
Opening Breakfast/Featured Presentation: The Encore Effect—How to Give a
Remarkable Performance in Anything You Do
9:45 a.m. – 11:45 a.m. Seminars:
Retail’s Buried Treasure
Performance Testing of SSL Products/Protecting Your Intellectual
Property from Counterfeiting
About “Green” Lighting
Getting Paid for Your Success as a Rep
11 a.m. – 1 p.m.
Spouse/Guest Luncheon
Noon – 1:45 p.m.
Business Luncheon
2:15 p.m. – 3 p.m.
Great Idea Session: Color and Product Trends
3:15 p.m. – 5 p.m.
Seminars:
Position Your Store for the New Market Challenge and Create Your Own Economy
Web Site Strategies for the Manufacturer
Avoiding Liability—Successfully Traversing the Legal Minefield that Confronts
Your Rep Business
Technology for Illuminating Home Theaters
5:15 p.m. – 6 p.m.
Young Executives Reception
Wednesday, Sept. 22
7:30 a.m. – 5 p.m.
Registration Open
7:45 a.m. – 9:30 a.m. Breakfast/Featured Presentation: Turning Online Prospects Into Loyal Customers
9:45 a.m. – 11:30 a.m. Seminars:
Online Prospecting: Using the Web to Find New Customers for Showrooms
LEDs and Other Lighting Technologies—What’s Now? What’s Next?
Maximizing Your Productivity and Efficiency When On the Road
Ultimate Kitchen and Bath Lighting
11:45 a.m. – 2:15 p.m. Manufacturers’ Booth Displays/Lunch
2:45 p.m. – 4:30 p.m. Seminars:
Taking Time Saving Tips to New Heights
Making Lighting Work for the Next Generation: Attracting and Retaining
Gen Xers and Millennials
Road Map to IMAP and Other Anti-Trust Issues Along the Distribution Chain
6:45 p.m. – 7:15 p.m. Reception
7:30 p.m.
Annual Banquet
Page 9
ALA_Ad_March_2010_outlines.pdf
1
19/02/10
11:08 AM
2010 conference
Special Thanks
to Conference
Sponsors
As of April 5, 2010
C
M
Y
CM
MY
CY
CMY
K
Pillar of the Industry
Nominations Accepted
Through June 1
T
he ALA is accepting nominations
for the 2010 Pillar of the Industry
awards until June 1.
Up to three ALA members (manufacturer, manufacturers’ representative
and/or showroom) will be recognized
for their unique and meaningful service
to advance the lighting industry and the
ALA’s programs and mission during the
past year and a half.
Only ALA members in good standing
are eligible.
Winners will be recognized during
the ALA Annual Conference, Sept. 2022, at the Encore Las Vegas.
Nominations may be submitted
by any person or group. To obtain a
nomination form, contact Larry Lauck
at 800-605-4448, ext. 227, or llauck@
americanlightingassoc.com.
FInalists Continued from Page 1
▶▶ Patdo Light Studio, Port Chester, N.Y.
▶▶ Restoration Lighting Gallery,
Hartford, Ct.
▶▶ Shades of Light, Richmond, Va.
▶▶ United Lighting, Montgomery, Ala.
Revenue Under $5 Million
▶▶ Black Whale Lighting, Encinitas, Calif.
▶▶ Champlain Valley Electric Supply,
Plattsburgh, N.Y.
▶▶ Cleveland Lighting, Lyndhurst, Ohio
▶▶ Hortons Home Lighting, LaGrange, Ill.
▶▶ Lucia Lighting & Design, Lynn, Mass.
▶▶ Magnolia Lighting, Hernando, Miss.
▶▶ Northwest Electrical Supply, Mount
Prospect, Ill.
▶▶ Passion Lighting, Grapevine, Texas
▶▶ Prima Lighting, Vaughan, Ontario
▶▶ Seattle Lighting, Tukwila, Wash.
Revenue $5 Million and Over
▶▶ Connecticut Lighting Center,
Hartford, Ct.
▶▶ Design Lighting, Surrey, British
Columbia
▶▶ Lighting Unlimited, Houston, Texas
▶▶ Lightology, Chicago, Ill.
▶▶ Meletio Lighting & Electrical Supply,
Dallas, Texas
▶▶ Metro Lighting, Brentwood, Mo.
▶▶ Robinson Lighting, Winnipeg, Manitoba
▶▶ Southern Lighting Gallery, Augusta, Ga.
▶▶ Wilson Lighting, Naples, Fla.
▶▶ Wolfers Lighting, Allston, Mass.
Continued on Page 13
Member news
Page 10
Connecticut Lighting Center
Receives Greener Solutions Award
C
onnecticut Lighting Centers
received the Greener Solutions
Distributor Award from Bulbrite
Industries during the January Market in
Dallas. The award recognizes a lighting
distributor for successfully communicating “green” and sustainable light source
solutions to its customers.
“Connecticut Lighting has done an
excellent job of displaying the Greener
Solutions message to customers in its
lighting centers,” explained Bulbrite
President Cathy Choi. “They have dedicated a sufficient amount of wall space
with a professionally designed display
and signage that explains the basics of
Pictured, from left to right, are: Tony Anastasio,
Connecticut Lighting Sales Manager/Buyer; Pam Lyons,
Connecticut Lighting Visual Merchandiser; David
Director, President of Connecticut Lighting; Cathy Choi,
President of Bulbrite; Neil Fleisher, Connecticut Lighting
Vice President and General Manager; and Mark Okun,
Restoration Lighting Gallery, General Manager.
standard incandescents, as well as energy
efficient compact fluorescents, halogen
and LEDs.”
Juno Launches Enhanced Web Site
J
uno Lighting Group
recently launched an
enhanced version of its
Web site, found at www.
junolightinggroup.com.
The new upgrades
include easier, faster
navigation for less click-through, an updated format with enlarged imagery on
the home page and a revamped literature
library that is easily accessed from a
single location.
“With these new enhancements, using our Web site is
faster and easier than ever,”
said Bill Morreal, vice president marketing, Juno Lighting
Group. “Visitors to the site
can now find solutions to
their all their commercial and residential
lighting needs with minimal clickthroughs and rapidly browse the offerings
from our seven leading brands containing
over 50,000 innovative products.”
Lucia Lighting Auction
Raises Funds for Haiti Relief
L
ucia Lighting Design in Lynn,
Mass., partnered with two other
local businesses — a real estate agency
and a funeral home — to raise more
than $26,000 in Haitian relief funds this
spring through the sale of raffle tickets.
Three winners recieved tickets to opening day at Fenway Park to see the Red
Sox host the Yankees. Red Sox legend
Johnny Pesky, a Lucia Lighting & Design
customer, autographed the game tickets.
“We thought by doing a raffle like
this we could raise more money than
just writing a check. Our businesses do
have a Haitian community; there are
News Briefs
Rich Miller Promoted
at Fromm Electric
Rich Miller has been
promoted to Manager,
Residential Solutions
Group, at Fromm
Electric Supply Corp.
in Reading, Pa. In his
new position, Miller will
oversee the sales, customer service and
operations of Fromm’s residential market
segment. He will also manage the appliance division and three design centers.
Miller came to Fromm Electric Supply
with their acquisition of Harrisburg
Electrical Supply in June of 2005 and
transitioned into the role of Appliance
Sales Manager. He has been in the appliance business for twelve years, with
seven of those in a managerial function.
James McMahan Named GM/VP
at WAC Lighting
James McMahan
has been appointed
General Manager
and Vice President at
WAC Lighting. He will
initially oversee the
company’s marketing
department and is scheduled to manage
business operations company-wide by
the end of 2010.
For the past 21 years, McMahan
worked for Schonbek Lighting
Worldwide in positions including
Director of Marketing Communications,
Chief Financial Officer and Director
of Sales and Marketing. His previous
career experience includes employment
at Procter & Gamble, Mead Corporation
and Pitney & Bowes.
Jay Boughner Appointed
Controller at Fanimation
Jay Boughner has
joined Fanimation in the
newly created position
of Controller.
Boughner will
oversee the company’s
financial departments,
including accounting, accounts payable
and accounts receivable. He will also
work closely with the customer service
and order entry departments.
Prior to joining Fanimation,
Boughner served as Vice President
Finance and Corporate Controller
for Long Electric Company and
Supervisor of Finance for Education
Financial Services, Inc., both based in
Indianapolis.
Jim Brewer Named President of
Encompass Lighting Group
Jim Brewer has been named President
of Generation Brands’ Encompass
Lighting Group.
In his new role, Brewer will manage
all of the day-to-day operations for the
company, while also playing a larger role
in developing Encompass’ overall strategy and direction.
Brewer has six years experience with
Encompass, previously serving as Vice
President of Operations and acting
General Manager.
New ALA Members
As of April 13, 2010
Raffle winners are presented their Red Sox vs. Yankees
game tickets at a ceremony in the Lucia Lighting &
Design showroom.
people in our community grieving for lost
ones,” says president and co-owner Lucy
Dearborn. “It’s an answer to a real call in
our own community. We felt like we had
to do something.”
Associate
Manufacturer
SGS Consumer Testing
Services
Sandra Kato,
Irvine, Calif.
Canarm Ltd.
James Cooper,
Brockville, Ontario
Component
Manufacturer
Venture Lighting
International
Amanda Foust,
Streetsboro, Ohio
Designer
Eric Jacobson, ALA vice president of
membership, took advantage of a
vacation trip to Steamboat Springs,
Colo., this spring to tour Light Works
of Steamboat with showroom owner
Nancy Schwanke.
LEDRAYS Inc.
Nathanial Abitbol,
Montreal, Quebec
Revco Electric Supply
Chris Bove,
Southampton, N.Y.
Manufacturer’s
Representative
GL LED Lighting
Michael Chen,
Markham, Ontario
Joe Kraus Lighting
Taylor Kraus,
Airy, Md.
Laidco Sales Inc.
Patrick Laidlaw,
Byron Center, Mich.
Showroom
Colorado Interiors Inc.
Tammee Waltrip,
Montrose, Colo.
Cornerstone Creations LLC
Nancy Stone,
Frisco, Colo.
Décor Lighting
Larry Guyman,
Merrillville, Ind.
DNX Enterprises
George Cleminson,
Valencia, Calif.
Glass Lighting Gallery
Ray Pharano,
Barrie, Ontario
Lighting by Gregory
Dan Pfeffer,
New York, N.Y.
Lighting Showcase Inc.
Jiliana Rybicki,
Shrewsbury, Mass.
Luminous Trends Inc.
Mehul Atit, Richmond, Texas
Lux Lighting Ltd.
Hershel Yousef, Duluth, Ga.
member news
Page 11
In Memoriam
The Saturn Collection
Ronald A. Jaffe
Saturn in Stainless Steel coming this June
Ron Jaffe of Palm
Beach Gardens, Fla.,
president of Capitol
Lighting, passed
away March 23 at
the age of 76.
Born in
Philadelphia, Jaffe
worked his way
through college to
become a pharmacist and ran Jaffe
Drugs in Roxborough, Pa., before
relocating to West Palm Beach, Fla.
There he became a successful businessman and co-owner of Capitol
Lighting, with stores throughout Palm
Beach County.
Jaffe is survived by his wife of
55 years, Bonnie; children, Dr. Eric
(Arlene) Jaffe and Stacey Jaffe; and
grandchildren, Ryan and Dani.
“With Ron family didn’t stop at
the end of the blood line,” says Ken
Lebersfeld, Vice President of Capitol
Lighting. “He had his business family,
too. Not just the people he worked
with every day; there were distant relatives … from other companies. Ron
was always on the surface. You always
knew where he stood; he had no hidden agenda. He had a quick wit and
could always make you laugh, and he
never took himself too seriously.”
In lieu of flowers, donations in
memory of Ron Jaffe may be made to
the American Lung Association.
CHANDELIERS
BATH SCONCES
OUTDOOR LANTERNS
PENDANTS
LANDSCAPE LIGHTING
1.800.HINKLEY (446.5539)
Locate a showroom online:
www.hinkleylighting.com
George Stedman Carter Jr.
George Carter
of Akron, Ohio,
retired vice
president of
marketing for
Kichler Lighting
Group, passed
away Feb. 11 at
the age of 76.
Carter was a
graduate of Yale
University who served in the U.S.
Navy before working more than 50
years in the lighting industry at G.E.,
I.T.T., Lightolier/Genlyte and Kichler.
He was a member of Rubber City
Artists as a potter and painter and
was an avid golfer. He will be missed
by all of his children and is survived
by his wife and best friend, Gerry.
The family suggests that any contributions be made to the Salvation
Army in his memory.
ALA Members Win Rep Awards from Fanimation
A
LA member manufacturers’ representatives were among those recently receiving awards from Fanimation.
Richard Alan and Associates of Baton
Rouge, La., was presented with the Sales
Rep Agency of the Year.
Jon McMahan of KTR Associates
in Ringoes, N.J., received the Best
Individual Rep Use of Technology award
given for the most proficient use of technologies such as e-mail, PDAs, Twitter
and Facebook.
“In this challenging economy, we are
proud to showcase some of our many
sales agencies that have helped to bolster
sales for our company,” said Nathan
Frampton, Fanimation president. “Our
North American sales force is our lifeline
to our distributors, and we value each
and every one of them.” e d u c at i o n / t r a i n i n g
Page 12
Upcoming CLC-Credit Live Webinars Four-Day Lighting Specialist
Registration forms may be downloaded from www.americanlightingassoc.com/
Training Set for June 7-10
members. Contact Nici Juneau at 800-605-4448, ext. 226, for more information.
Concepts and New
Technologies for Bath and
Vanity Lighting
Date: May 20
Time: 11 a.m. Central
Instructor: Joe Rey-Barreau
Credit: 1 CLC hour
Member Cost: $39
After completing this Webinar,
participants will be able to:
▶▶ Quickly describe to a customer the
most important elements of what
defines good lighting for a master
bath or powder room
▶▶ Describe how new energy codes
are affecting bath lighting
▶▶ Provide customers with alternative bath lighting design options
▶▶ Integrate energy-efficient technologies such as CFLs and LEDs into
any bath lighting concept
▶▶ Integrate decorative lighting
and task lighting into a multilayered bath lighting concept
SPONSORED BY
Are Incandescent and
Halogen Lighting Going
Away? How to Prepare for an
Energy-Efficient Future.
Date: June 17
Time: 11 a.m. Central
Instructor: Joe Rey-Barreau
Credit: 1 CLC hour
Member Cost: $39
In this Webinar, you will learn:
▶▶ Current U.S. and Canadian legislative policies regarding incandescent and halogen lighting
▶▶ What light sources could replace
incandescent and halogen, especially for applications such as accent lighting and specialty lighting
▶▶ How showrooms can prepare their
staffs to sell the new, more complex lighting technologies
▶▶ The impact new lighting technologies may have on homebuilders
and tips to be ready for the changing marketplace
SPONSORED BY
T
he ALA will hold its annual four
day residential lighting training
workshop in Chicago June 7-10. Upon
successful completion of the final test,
graduates of this course are awarded
certificates qualifying them as ALA
Lighting Specialists.
Stan Johnston, president of Johnston
Lighting Associates, will lead the training.
Member cost is $525 plus travel expenses.
In addition, all attendees must bring their
own copy of the Residential Lighting Training
Manual published in 2006.
For more information and to register,
contact Nici Juneau at 800-605-4448,
ext. 226.
Upcoming CLCCredit Recorded
Webinars
The Reality and Myths of Energy
Efficient Lighting
Dates: May 3 – May 7
Instructor: Joe Rey-Barreau
Credit: 1 CLC hour
Member Cost: $39 per viewer
Recorded Nov. 2009
SPONSORED BY
R
ecorded sessions are available
for a week at a time and can be
accessed day or night. Upon viewing the recorded session, registered
viewers will receive one CLC credit
hour towards their accreditation.
Registration forms may be downloaded from www.americanlightingassoc.com/members. Contact Nici
Juneau at 800-605-4448, ext. 226, or
[email protected]
for more information.
Sizing Techniques for Decorative Fixtures
in Large Vaulted Spaces
Dates: May 31 – June 4
Instructor: Joe Rey-Barreau
Credit: 1 CLC hour
Member Cost: $39 per viewer
Recorded June 2009
SPONSORED BY
e d u c at i o n / t r a i n i n g
Page 13
New ALA Certified
Lighting Specialists
As of April 8, 2010
Fogg Lighting
Sanford Fogg
Home Elements Inc.
Richard E. Young
New ALA Certified Lighting
Manufacturers’ Representatives
“LIGHTS from Softlight is very
easy to use. All the information is
right there including the light bulbs
that need to be ordered. It is a great
investment for your lighting business.”
SOFTLIGHT
Lighting Package
Linda M. Pavletich, LS
Premier Lighting
Bakersfield, CA
As of April 8, 2010
Estrin-Calabrese Sales Agency
Michael Estrin
Keith Product Placement LTD
Greg Keith
New ALA Recessed and Track
Lighting Specialist
As of April 8, 2010
Bulbrite
Brian Creeley
New ALA Lighting Specialists
As of April 8, 2010
Cabinet and Lighting Supply
Analia Grayden
Community Electric & Ltg.
Angela Goings
Dickman Supply
Shelly Rohr
Lamps Plus
Cindy Albert
Ola Bittar
Jeff Brooks
Erin Dinno
Susan Dixon
Felipe Garcia
Isaiah George
Hayley McCuiston-Zirkle
Linda Moore
Anthony Ramon
Katie Rose
Jodi Schinnerer
Jennifer Scott
Jim Shakerifar
Katie Titel
Victoria Walzberg
Lighting Warehouse
Kendrianne Ketchen
Passion Lighting
Justin T. Ahmed
Industry Specific Software
for the Lighting Industry
Things you should ask for in a lighting software package:
• Is the software industry specific or was it written
primarily for another industry and adapted to
lighting?
• Who provides support? When you call are you talking
to lighting people or someone who knows only about
writing software.
• Are you charged more for adding computers to your
system or for using larger databases as your business
grows?
LIGHTS from Softlight is a computer software program
that manages and organizes the daily functions for the
Lighting Industry and Lighting Showrooms.
LIGHTS from Softlight can deliver reports and
paperwork at the touch of a key that can save you
many valuable hours of work. Customers are never
charged for adding more computers or features, and the
package is easy to learn. Visit the LIGHTS from Softlight
Web site or call for a complete demonstration.
• Is the software easy to learn?
Call for free demo 1-888-544-4809 or visit: www.softlightusa.com
Not available in New Mexico.
Progressive Lighting
Melanie Foard
Nancy W. Jones
Springfield Electric
Natalie M. Samples
The Lighting Warehouse
Nick Castoro
New ALA Lighting Associates
As of April 8, 2010
Pace Lighting
Lisa Dugan
FInalists Continued from Page 9
Three retailing and merchandising
experts judged the finalists and winners:
Cori Dunn, founding editor of Residential
Lighting and chief creative officer of
Crispy Content; Paul Thompson, vice
president of creative and merchandising
for HomeStyle; and George Whalin, president and CEO of Retail Management
Consultants and author of Retail
Superstars, which highlights the top 25
independent retailers in the U.S.
All of the finalists are being profiled
in a special section of the May issue of
Residential Lighting. The section will also be
distributed at the June show, along with
the magazine’s June Dallas Market issue.
The awards will be presented during
the Market’s opening night reception on
June 24. All Market attendees and exhibitors are welcome to attend without additional registration or tickets required.
january market
Page 14
ALA Offers Three Seminars at
June Dallas Market
T
hree ALA seminars have been scheduled for June 25-26 at the 2010 June Dallas
Market. Classes will meet at the ALA Seminar Center on the third floor of the
World Trade Center in Suite 345.
ALA members who attend will earn 1.5 CLC credit hours for each seminar.
Manufacturers’ Representatives can use the credits towards the Lighting Knowledge
Training requirements of the CLMR designation.
The fee each 1.5 hour course is $44 for members and $67.50 for non-members.
Contact Nici Juneau at 800-605-4448, ext. 226, or njuneau@americanlighting
assoc.com to register or for more information.
Friday, June 25 • 8 a.m. – 9:30 a.m.
Using Today’s Light Sources to
Satisfy Customer Needs
Sponsored by:
(CLC Credit: 1.5 hrs.)
Instructor: Norm Brown, CLC
Friday, June 25 • 4 p.m. - 5:30 p.m.
Modern Applications for
Track, Rail and Linear Lighting
Sponsored by:
(CLC Credit: 1.5 hrs.)
Instructor: Norm Brown, CLC
Saturday, June 26 • 8 a.m. - 9:30 a.m.
Getting Your Share of the
Landscape Lighting Market
(CLC Credit: 1.5 hrs.)
Instructor: Norm Brown, CLC
Sponsored by:
2010 June Market ALA Board/
Committee Meetings
All meetings held in Suite 345 of the World Trade Center.
Thursday, June 24
7:30 a.m. - 8:30 a.m.
7:30 a.m. - 8:45 a.m.
9 a.m. - 10 a.m.
11:30 a.m. - Noon
12:30 p.m. - 1 p.m.
4 p.m. - 5 p.m.
4 p.m. - 5:30 p.m.
Manufacturers’ Rep Steering Committee
Education Committee
Awards & Recognition Committee
2011 Governors Nominating Comm.
2011 Officers Nominating Comm.
Showroom Steering Committee
Finance Committee
Board Room
Small Conference Room
Small Conference Room
Board Room
Board Room
Small Conference Room
Board Room
Education Foundation Committee
Public Relations Committee
Seminar
Educ. Foundation Nominating Committee
Annual Conference Committee - 2010
Annual Conference Committee - 2011
Certification Committee
Government Affairs Committee
ALA-PAC
Electronic Technology Committee
Annual Conference Committee – Long Range
Seminar
Manufacturers Steering Committee
Small Conference Room
Board Room
Seminar Center
Board Room
Small Conference Room
Board Room
Small Conference Room
Board Room
Board Room
Board Room
Small Conference Room
Seminar Center
Board Room
Board of Governors
Seminar
Board Room
Seminar Center
Friday, June 25
7:30 a.m. - 8:45 a.m.
7:30 a.m. - 8:45 a.m.
8 a.m. - 9:30 a.m.
8:45 a.m. - 9:15 a.m.
9 a.m. – 10 a.m.
10:30 a.m. - 11:30 a.m.
11:30 a.m. - 12:30 p.m.
11:30 a.m. - 12:30 p.m.
12:30 a.m. - 1:30 p.m.
2 p.m. - 3 p.m.
3 p.m. – 4 p.m.
4 p.m. - 5:30 p.m.
4 p.m. - 5:15 p.m.
Saturday, June 26
7 a.m. - 9:15 a.m.
8 a.m. - 9:30 a.m.
A s s o c i at i o n n e w s
Page 15
Updated ALA
Web Site Goes
Live in June
Discover the Allure of Mariana.
A
n updated version of the ALA Web
site is expected to go live June 15,
offering consumers and members a dramatic new look, more detailed information and easier navigation.
Homeowners will find timely design
trends discussed by ALA lighting designers as well as photos of some of the newest lighting products in a home setting.
Videos of ALA lighting designers will be
showcased along with a library of videos
from ALA manufacturers pointing out
their newest products on display at the
Dallas International Lighting Market.
Once a consumer reviews the information, an easy to use navigational feature helps them find their nearest ALA
lighting showroom. As a new benefit
for members, it will be noted if anyone
on the showroom’s staff has completed
training offered through the ALA.
Members will be able to register
online for ALA seminars and Webinars,
peruse the speakers and their topics for
the upcoming ALA Annual Conference,
review the latest technology updates and
government policy issues or simply read
the latest digital version of Lightrays.
TIMELESS
designs
irresistible
style
Lighting, Lamps & Mirrors
ELEGANT
details
ALA Home
Lighting Makeover
Sweepstakes Offers
$5,000 Top Prize
A
s the ALA/Better Homes and Gardens
Lighting magazine was hitting the
newsstands and showroom floors in
April, the ALA simultaneously launched
a Home Lighting Makeover Sweepstakes
for showroom customers.
Through mid-September, consumers
can visit any ALA-member lighting retail
www.marianalighting.com 1-888-514-1292 Dallas Los Angeles Atlanta
Lightray Ad March-April'10.indd 1
showroom across the U.S., Canada and
the Caribbean to complete an entry form
for a chance to win a $5,000 interior
and/or exterior lighting makeover for
their home. Runner-up prizes are worth
$2,500, $1,500 and $1,000, for a total
sweepstakes value of $10,000.
The name of the winner will be
drawn at the ALA Annual Conference
4/7/10 12:57:23 PM
in Las Vegas in September. The showroom where the winning sweepstakes
form was entered will notify the winner
in September and begin planning the
customized lighting makeover. The ALA
BiNational Advertising and PR Program
will issue a check to the showroom to
cover the expenses.
The sweepstakes is being advertised
in print magazines and online through
the ALA’s relationship with Better Homes
and Gardens. Showrooms received
counter card entry box displays with
entry forms attached. Consumers can
also enter the home lighting makeover
sweepstakes online at www.american
lightingassoc.com/lightingmakeover.
P.O. Box 420288 • Dallas, TX 75342-0288
1-800-60-light • Fax: 214-698-9899
E-mail: [email protected]
www.americanlightingassoc.com
Route To:
WEBSITES
TELEVISION
NEWSPAPER & MAGAZINE
BILLBOARDS
RADIO
TRUCK GRAPHICS
DATABASE MANAGEMENT
INSTORE SIGNAGE
Connect
with your customer
THE BRIGHTEST ADS
IN THE LIGHTING
BUSINESS
communications
1623 Main St
Quechee VT, 05059
[email protected]
www.LightAds.com
800-886-2522