essential retail guide - L`Oréal Professionnel Education

Transcription

ESSENTIAL RETAIL GUIDE
Contents
SERIOXYL
P3
SÉRIE EXPERT
VITAMINO COLOR A-OX
LUMINO CONTRAST
SHINE BLONDE
ABSOLUT REPAIR LIPIDIUM
NUTRIFIER
VOLUMETRY
LISS UNLIMITED
CLEANSE AND CONTROL
SPECIALIST TREATMENTS
P7
P8
P13
P15
P17
P22
P25
P28
P31
P33
MYTHIC OIL
P36
HOMME
P42
TECNI.ART
FIX
VOLUME
SMOOTH
TEXTURE
SHINE
TEXTURE & SHINE
P47
P48
P53
P58
P60
P62
P64
WILD STYLERS
DUAL STYLERS
INFINIUM
PRO FIBER
P66
P70
P73
P75
Unleash your hair’s potential
DENSER
HAIR
THICKER
HAIR
90ml bottles.
90ml bottles.
SERIOXYL KIT 1
NATURAL
THINNING HAIR
SERIOXYL KIT 2
COLOURED
THINNING HAIR
SERIOXYL KIT 3
SENSITISED
THINNING HAIR
Shampoo 250ml.
Conditioner 250ml.
Aqua Mousse 125ml.
Shampoo and conditioner
also available in technical
size 1000ml bottle.
Shampoo 250ml.
Conditioner 250ml.
Aqua Mousse 125ml.
Shampoo and conditioner
also available in technical
size 1000ml bottle.
Shampoo 250ml.
Conditioner 250ml.
Aqua Mousse 125ml.
EFFECT:
Creates beautiful, thicker, denser
hair in 3 months.
TECHNOLOGY:
Stemoxydine™ and Neohesperidin™.
Stemoxydine™ reduces the length
of the dormant phase of the hair’s
lifecycle, whilst Neohesperidin™ protects
against free radicals cells caused by
oxidative stress.
HOW TO USE:
Reveal up
to +1700
more hairs
in 3 months^
STEMOXYDINE™
The first hair-revealing
molecule.
NEOHESPERIDIN™
Protects the bulb
against oxidative
stress to ensure it
functions correctly.
To be used daily, preferably at night.
Apply 2 - 8 pipettes to the scalp
according to the client’s needs. Make sure
the scalp is covered with the product.
Massage with the fingertips until it is
absorbed. Do not rinse. Leave to dry.
DENSER HAIR
90ml bottles.
SIZE:
90ml.
EFFECT:
Creates beautiful thicker hair.
TECHNOLOGY:
Intra-cylane.™
A reactive silicon that creates a
three-dimensional expanding network
to provide a texturizing, volumising
effect to the hair.
HOW TO USE:
On towel-dried hair, apply a few
pumps evenly along the lengths and
ends. Leave to dry naturally or blow
dry using a hairdryer.
THICKER HAIR
90ml bottles.
SIZE:
90ml.
*Clinical test with 101 subjects, 3 months, tested vs placebo. The average human head has 100,000 hairs, reveal 1,700 more
Increases the
diameter of
each hair fibre,
Lasts up to 10
shampoos
PRO-KERATIN
Provides strength
and resistance to hair
structure.
INTRA-CYLANE™
Thickens every hair
strand instantly.
INCELL
Targets the lengths
of hair and seals the
cuticles.
KIT 1 - FOR NATURAL HAIR
SHAMPOO & CONDITIONER
PRODUCT DETAILS
Size: 250ml
Also available in technical size 1000ml bottle
AQUA MOUSSE PRODUCT DETAILS
Size: 125ml
APPLICATION
With the shampoo, massage the product in to boost scalp
circulation. Repeat with the conditioner.
Apply the aqua mousse to roots for an instant volume boost.
GLUCOBOOST™
Provides an immediate
energy boost to the root
of the hair fibre for faster
hair growth.
INCELL™
It is a ceramidelike molecule which
strengthens the fibre,
seals the cuticle.
PEPPERMINT OIL
Stimulates the scalp for
a fresh tingling sensation.
MENTHOL
Stringent like properties
to cleanse the scalp.
KIT 2 - FOR COLOURED HAIR
PRODUCT DETAILS
Size: 250ml
Also available in technical size 1000ml bottle
STYLING POLYMER
Fine structure around the
hair to assist with fuller
looking and feeling hair.
MOUSSE PRODUCT DETAILS
Size: 125ml
APPLICATION
Apply the mousse to roots for an instant volume boost.
HOW TO USE:
1 A
pply shampoo evenly to
wet hair and scalp. Use
a massaging action to
stimulate microcirculation of
the scalp. Rinse.
KIT 3 - FOR SENSITISED HAR
PRODUCT DETAILS
Size: 250ml
MOUSSE PRODUCT DETAILS
Size: 125ml
APPLICATION
Apply the mousse to roots for an instant volume boost.
2 A
pply conditioner to damp
hair. Leave on for 1 to 3
minutes. Rinse.
3 O
n towel tried hair, divide
hair into 4 partings from
front to back. Start with
the first parting and apply a
walnut-sized amount of the
aqua mousse to the start of
the parting and distribute it
evenly on the scalp. Repeat
this action for the remaining
3 sections to cover the entire
scalp. Comb hair from the
roots to evenly spread the
product from lengths to
ends. Do not rinse. Dry and
style as usual.
VITAMINO
COLOR A-OX
VITAMINO COLOR A-OX
New colour radiance protection
enriched with anti-oxidant complex
VITAMINO COLOR
A-OX SHAMPOO
VITAMINO COLOR
A-OX CONDITIONER
VITAMINO COLOR
A-OX MASQUE
250ml bottles.
Also available in technical
size 1500ml bottle.
150ml bottles.
size 750ml bottle.
200ml pots.
size 500ml pot.
VITAMINO COLOR A-OX
CC CREME BLONDE
VITAMINO COLOR
A-OX SHAMPOO
VITAMINO COLOR
A-OX CONDITIONER
VITAMINO COLOR
A-OX COLOR 10 IN 1
150ml tubes.
150ml tubes.
150ml bottle.
190ml spray.
VITAMINO
COLOR A-OX
EFFECT:
Hair feels instantly more soft and vibrant from the root to the tips.
TECHNOLOGY:
NEW TECHNOLOGY: SiPQ6F3, Enriched with UV filter to protect
against UV damage, tocopherol, panthenol and neohespiridin to fight
against oxidative stress for a more cosmetic result.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat
process if necessary.
SIZE:
VITAMINO COLOR
A-OX SHAMPOO
250ml.
250ml bottles.
EFFECT:
Intensely nourishes the hair fibre for long-lasting colour protection.
TECHNOLOGY:
NEW TECHNOLOGY: Crème riche Technology enriched with UV filter to
protect against UV damage, tocopherol, panthenol and neohespiridin to
fight against oxidative stress for a more cosmetic result.
HOW TO USE:
Apply and work into shampooed and towel-dried hair. Rinse.
VITAMINO COLOR
A-OX CONDITIONER
150ml bottles.
SIZE:
150ml.
VITAMINO COLOR A-OX
VITAMINO
COLOR A-OX
EFFECT:
Hair are more soft, more shiny and reflections are
more vibrant.
NEW TECHNOLOGY:
Powergel formula enriched with UV filter to protect against UV damage,
tocopherol, panthenol and neohespiridin to fight against oxidative stress
for a more cosmetic result.
HOW TO USE:
Apply and massage into shampooed and towel-dried hair. Leave for 1
minute. Rinse.
TIP:
VITAMINO COLOR
A-OX MASQUE
Use twice a week, alternating with VITAMINO COLOR A-OX conditioner
on other days, for best results.
200ml pots.
SIZE:
200ml.
VITAMINO COLOR A-OX
VITAMINO
COLOR A-OX
WHAT IS IT:
A concentrated sulfate free formula with gentle cleansing agents. For
use both in salons and at home, it allows for more applications than
a traditional shampoo. Its creamy texture transforms into a generous
mousse to gently release impurities from the hair fiber.
EFFECT:
Hair is protected from washing, the strength of the hair fiber is
preserved, coloured hair is enhanced and hair looks shinier after
application.
TECHNOLOGY:
Sulfate Free formulas with the most advanced anti-oxidant cocktail
with UV filters, neo hesperidin and tocopherol panthenol.
VITAMINO COLOR
A-OX SHAMPOO
SULFATE FREE
SHAMPOO
150ml tubes.
HOW TO USE:
Apply to wet hair at half of your usual dose. Lather. Rinse.
SIZE:
150ml.
EFFECT:
This mask helps to preserve the stength of the hair fibre. Its « fresh effect
» gives a highly sensorial creamy texture which resurfaces the scales of
the hair strand and and refreshes the scalp.
TECHNOLOGY:
Sulfate Free formulas with the most advanced anti-oxidant cocktail
with UV filters, neo hesperidin and tocopherol panthenol.
HOW TO USE:
VITAMINO COLOR
A-OX CONDITIONER
SULFATE FREE
MASQUE
150ml bottles.
Apply to shampooed and towel-dried hair, start by gently
massaging onto the scalp, then to the lengths and ends.
Leave it on for 1 to 2 minutes. Rinse.
HOW TO USE:
Apply and work into shampooed and towel-dried hair. Rinse.
SIZE:
150ml.
VITAMINO COLOR A-OX
VITAMINO
COLOR A-OX
EFFECT:
Colour correcting, perfecting and neutralises yellow tones
HOW TO USE:
Apply to shampoo, towel dried and untangled hair. Leave it on for 5 to 10
minutes. Rinse thoroughly. Alternate with your usual hair care routine.
TECHNOLOGY:
Creamy texture enriched with correcting pigments
VITAMINO COLOR
A-OX CC CREME
SIZE:
150ml.
150ml tubes.
EFFECT:
A perfecting multi-purpose spray that is suitable for all colour treated
hair types.
Delivers 10 benefits in 1 bottle.
1. Colour Fade Protection
2. Shine Boosting
3. Softness Enhancing
4. Hydration
5. Detangles
6. UV Pollution Protection
7. Anti-Static
8. Anti-Breakage
9. Anti-Frizz
10. Anti-Split Ends
HOW TO USE:
Spray on washed and dried hair. Style. Do not rinse.
TECHNOLOGY:
VITAMINO COLOR
A-OX 10 IN 1 SPRAY
190ml sprays.
Enriched with UV filter, tocopherol, panthenol
and neohespiridin. Professional Proof Formula: Tested on 150+ colourists
on top model’s color treated hair.
SIZE:
190ml.
VITAMINO COLOR A-OX
LUMINO CONTRAST
LUMINO CONTRAST
Radiance for highlighted hair.
LUMINO CONTRAST
SHAMPOO
LUMINO CONTRAST
MASQUE
250ml bottles.
200ml pots.
LUMINO CONTRAST
EFFECT:
Designed to target highlighted hair ensuring hair remains pure, bright
and nourished with enhanced radiance.
TECHNOLOGY:
Nutriceride.
A unique combination of ceramides and nutritive oils that targets the
most sensitised, highlighted, areas of the hair and helps to maintain the
natural condition of the hair without weighing it down.
HOW TO USE:
LUMINO CONTRAST
SHAMPOO
250ml bottles.
SIZE:
250ml.
EFFECT:
Designed to deeply treat highlighted hair to help combat moisture loss.
TECHNOLOGY:
Nutriceride.
A unique combination of ceramides and nutritive oils that targets the
most sensitised, highlighted areas of the hair and helps to maintain the
natural condition of the hair without weighing it down.
HOW TO USE:
LUMINO CONTRAST
MASQUE
200ml pots.
Apply and massage into shampooed and towel-dried hair. Leave for 2
to 3 minutes. Rinse.
SIZE:
200ml.
LUMINO CONTRAST
Radiance for highlighted hair.
SHINE BLONDE
SHINE BLONDE
Neutralising colour protection for blonde hair.
SHINE BLONDE
SHAMPOO
250ml bottles.
SHINE BLONDE
SHINE BLONDE
Neutralising colour protection for blonde hair.
EFFECT:
Neutralises unwanted yellow tones and removes impurities for purified
and shiny blonde hair.
TECHNOLOGY:
Ceraflash.
Brightening active ingredients in the form of violet micro-pigments
that act as temporary colour molecules to neutralise unwanted yellow
tones. Ceraflash also contains ceramides to restore the natural
condition of the hair and reinforce the cuticle as well as anti-hard
water ingredients to remove unwanted impurities from the water.
HOW TO USE:
TIP:
SHINE BLONDE
SHAMPOO
250ml bottles.
For best results, use once a week as required or alternate with
VITAMINO COLOR A-OX to give your blonde hair clarity.
In order for this shampoo to truly activate your blonde hair, leave on
for the recommended three minutes.
SIZE:
250ml.
ABSOLUT REPAIR
Lipidium
ABSOLUT REPAIR
LIPIDIUM SHAMPOO
ABSOLUT REPAIR
LIPIDIUM CONDITIONER
ABSOLUT REPAIR
LIPIDIUM THERMORECONSTRUCTING
CREAM
250ml bottles.
150ml bottles.
125ml tubes.
ABSOLUT REPAIR
LIPIDIUM
RECONSTRUCTING
SERUM
50ml bottles.
ABSOLUT REPAIR
LIPIDIUM PRIMER REPAIR
INSTANT RECONSTRUCTING
MASQUE
ABSOLUT REPAIR
LIPIDIUM SEALING
REPAIR
12ml tubes.
200ml pots.
30ml bottles.
Replenishing care for very damaged hair.
ABSOLUT REPAIR
Lipidium
EFFECT:
Cleanses and leaves hair looking smoother and silkier but not
weighed down. Strengthens the feel of very damaged hair.
TECHNOLOGY:
Enriched with Lipids, Ceramides, Phyto-Keratin and Lactic Acid.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly.
Repeat process if necessary.
SIZE:
250ml.
ABSOLUT REPAIR
LIPIDIUM SHAMPOO
250ml bottles.
EFFECT:
Provides deep-down care to revitalise the hair with instant detangling.
Hair feels easier to detangle and smoother & shinier from root to tip.
TECHNOLOGY:
Enriched with Lipids, Ceramides, Phyto-Keratin and Lactic Acid.
HOW TO USE:
Apply and work into shampooed, damp hair. Rinse thoroughly.
SIZE:
150ml.
ABSOLUT REPAIR
LIPIDIUM CONDITIONER
150ml bottles.
ABSOLUT REPAIR
Lipidium
EFFECT:
Helps fill in the cracks of hair to leave hair feeling resurfaced. The
primer perfectly prepares the surface of the hair for the following
masque treatment.
HOW TO USE:
Apply to shampooed and towel-dried hair. Leave 5 minutes. Apply
Absolut Repair Lipidium Reconstructing Masque, leave for 3-5 further
minutes and rinse thoroughly.
SIZE:
12ml.
ABSOLUT REPAIR
LIPIDIUM PRIMER REPAIR
12ml tubes.
EFFECT:
Targets damaged hair to leave it feeling stronger and manageable.
Hair looks smoother and softer from root to ends.
TECHNOLOGY:
Enriched with Lipids, Ceramides, Lactic Acid and Phyto-Keratin.
HOW TO USE:
Leave for 3-5 minutes and rinse. Rinse hair thoroughly.
SIZE:
200ml.
INSTANT RECONSTRUCTING
MASQUE
200ml pots.
ABSOLUT REPAIR
Lipidium
EFFECT:
Protect hair from heat styling and leave it looking softer and shinier.
Heat-activated formula which smoothes the hair to help make
blow-drying easier. Hair looks softer and shinier and is more resistant
to breakages.
HOW TO USE:
Apply to shampooed, towel-dried hair. Do not rinse. Blow dry or
straighten as usual.
SIZE:
125ml.
ABSOLUT REPAIR
LIPIDIUM THERMORECONSTRUCTING CREAM
125ml tubes.
EFFECT:
Hair looks instantly softer and shinier as if renewed. Non greasy formula
which leaves hair manageable and softer to the touch.
HOW TO USE:
Apply a small amount to towel-dried hair. Spread evenly through midlengths and ends. Don’t rinse. Style as usual.
TIP:
The quantity of serum needed is dependent on how much hair you have
and how thick it is. Start with a small amount and add more as needed.
SIZE:
50ml.
RECONSTRUCTING SERUM
50ml bottles.
ABSOLUT REPAIR
Lipidium
EFFECT:
Our split-end saviour. Enriched with Lipidium, Oils and Ceramides.
Provides heat protection and seals the look of split ends.
HOW TO USE:
Either use before blow-dry or after on dry hair. Apply 1 to 2 pumps from
mid-lengths to ends to seal hair and give long lasting smoothness.
SIZE:
SEALING REPAIR
30ml bottles.
30ml.
NUTRIFIER
NUTRIFIER
Gives lightweight hydration for
dry and undernourished hair.
NUTRIFIER
SHAMPOO
NUTRIFIER
CONDITIONER
NUTRIFIER
MASQUE
NUTRIFIER BLOW
DRY CREAM
250ml bottles.
size 1500ml bottle.
150ml bottles.
size 750ml bottle.
200ml pots.
Also available in technical size
500ml pot.
150ml tubes.
NUTRIFIER
Cleanses and leaves hair looking smoother and more silky but not
weighed down.
TECHNOLOGY:
Glycerol and Coco oil is combined in a lightweight silicone free formula
to provide intense nourishment.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly.
Repeat process if necessary.
SIZE:
250ml.
NUTRIFIER
SHAMPOO
250ml bottles.
1500ml bottle.
EFFECT:
Provides nourishing care to revitalise the hair without weighing it down.
Hair feels easier to detangle and smoother and more shiny from root
to tip.
TECHNOLOGY:
HOW TO USE:
Apply and work into shampooed, damp hair. Rinse thoroughly.
SIZE:
150ml.
NUTRIFIER
CONDITIONER
150ml bottles.
750ml bottle.
NUTRIFIER
EFFECT:
NUTRIFIER
Provides intense nourishment leaving the hair feeling soft, more supple
and shiny.
TECHNOLOGY:
HOW TO USE:
Leave for 3-5 minutes and rinse. Rinse hair thoroughly.
SIZE:
200ml.
NUTRIFIER
MASQUE
200ml pots.
size 500ml pot.
EFFECT:
Hydrates, nourishes and provides heat protection (up to 230°C) leaving
hair feeling strong, soft and shiny.
TECHNOLOGY:
A professional concentration in Glycerol and Coco oil are combined
lightweight texture to bring the right dose of nutrition and protect the
fiber from heat.
HOW TO USE:
Apply to shampooed, towel-dried hair. Do not rinse. Blow dry
or straighten as usual.
SIZE:
NUTRIFIER BLOW
DRY CREAM
150ml tubes.
150ml.
NUTRIFIER
EFFECT:
VOLUMETRY
VOLUMETRY
Gives added body to fine hair.
VOLUMETRY
SHAMPOO
VOLUMETRY
CONDITIONER
VOLUMETRY
ROOT LIFT SPRAY
250ml bottles.
size 1500ml bottle.
150ml bottles.
size 750ml bottle.
125ml bottles.
VOLUMETRY
Fine hair is gently cleansed from the root, for a refreshed feel and an
“antigravity” volumising effect.
TECHNOLOGY:
Enriched with Salicylic Acid which gently purifies the scalp, purges oily
build up and reduces risk of hair fibre collapse. Also contains HydraLight
to hydrate and condition the hair fibre without weighing it down.
HOW TO USE:
Spread evenly through wet hair and lather. Rinse and repeat
if necessary.
SIZE:
VOLUMETRY
SHAMPOO
250ml.
250ml bottles.
1500ml bottle.
EFFECT:
Fine hair is conditioned without feeling weighed down, for a refreshed
feel and an “anti-gravity” volumising effect.
TECHNOLOGY:
Intra-Cylane™ fills the hair fibre at the cortex, boosts and reinforces its
structure from within. HydraLight hydrates and conditions the hair fibre
without weighing it down.
HOW TO USE:
Spread evenly through shampooed hair, comb through and leave for 2-3
minutes before rinsing out.
SIZE:
VOLUMETRY
CONDITIONER
150ml bottles.
750ml bottle.
150ml.
VOLUMETRY
EFFECT:
VOLUMETRY
VOLUMETRY
EFFECT:
After cleansing and conditioning the hair, lay the foundations for a
pumped up, volumised style that lasts with this “anti-gravity” effect
spray, which lifts the hair from the root.
TECHNOLOGY:
Intra-Cylane™ fills the hair fibre at the cortex, boosts and reinforces its
structure from within. Salicylic Acid helps to gently purge oily build up
and reduces the risk of hair fibre collapse at the root.
HOW TO USE:
Apply to shampooed, towel-dried hair by spraying onto roots and
lengths. Comb hair to spread the product evenly, leave-in and style
as normal.
VOLUMETRY
ROOT LIFT SPRAY
125ml bottles.
SIZE:
125ml.
LISS UNLIMITED
LISS UNLIMITED
Smoothness and control for unmanageable hair.
LISS UNLIMITED
SHAMPOO
LISS UNLIMITED
MASQUE
LISS UNLIMITED
SMOOTH CREAM
250ml bottles.
200ml pots.
150ml tubes.
LISS UNLIMITED
Replenishing shampoo nourishes and improves the manageability of
rebellious hair, with a lasting anti-humidity effect. Ideal for dry, unruly
and thicker hair types.
TECHNOLOGY:
Keratinoil Complex contains Pro-Keratin to replenish and reinforce,
Kukui oil to protect and block humidity, and Evening Primrose oil to
facilitate smoothness.
HOW TO USE:
Distribute evenly on wet hair and lather. Rinse thoroughly and repeat
if necessary.
LISS UNLIMITED
SHAMPOO
SIZE:
250ml.
250ml bottles.
EFFECT:
Replenishing masque nourishes and improves the manageability of
rebellious hair, with a lasting anti-humidity effect. Ideal for dry, unruly
and thicker hair types.
TECHNOLOGY:
HOW TO USE:
Apply on shampooed, towel-dried hair. Gently massage and leave on
for 3-5 minutes. Rinse thoroughly.
LISS UNLIMITED
MASQUE
200ml pots.
SIZE:
200ml.
LISS UNLIMITED
EFFECT:
LISS UNLIMITED
EFFECT:
This blow dry cream leaves rebellious hair silky smooth and protected,
with a longlasting anti-frizz protection.
TECHNOLOGY:
HOW TO USE:
Apply to wet hair, work through the mid-lengths and ends.
Then blow dry as normal
SIZE:
LISS UNLIMITED SMOOTH
CREAM EFFECT
150ml tubes.
150ml.
LISS UNLIMITED
CLEANSE &
CONTROL
CLEANSE & CONTROL
To maintain a healthy scalp.
SENSI BALANCE
SHAMPOO
INSTANT CLEAR
PURE SHAMPOO
250ml bottles.
250ml bottles.
CLEANSE &
CONTROL
EFFECT:
Soothing shampoo for tight and sensitive scalps. Leaves sensitive,
irritated scalps moisturised and better protected with hair that is soft,
shiny and refreshed.
SUITABLE FOR:
Sorbitwin.
A combination of Sorbitol derivatives to soothe the scalp and improve
tolerance levels to irritation, Vitamin PP and active moisturising
ingredients to hydrate. Helps to rebalance the scalp’s natural moisture
level and remove any external aggressions.
HOW TO USE:
SENSI BALANCE
SHAMPOO
TIP:
250ml bottles.
SIZE:
Use daily or as a weekly treatment.
250ml.
EFFECT:
Anti-dandruff shampoo for normal to oily hair. Helps to rid the hair and
scalp of styling product build-up, hard-water residue and any excess
natural oils.
SUITABLE FOR:
Citramine.
A powerful anti-calcareous ingredient helps to rid the hair of hard-water
residues, antioxidant Vitamin E prevents scalp irritation and a hydrolipidic film protects and nourishes the scalp with an anti-greasy effect.
HOW TO USE:
TIP:
INSTANT CLEAR
PURE SHAMPOO
Use daily or as a weekly treatment.
250ml bottles.
250ml.
SIZE:
CLEANSE & CONTROL
To maintain a healthy scalp.
SPECIALIST
TREATMENTS
POWERDOSE
VITAMINO A-OX
POWERDOSE ABSOLUT
REPAIR LIPIDIUM
POWERDOSE NUTRIFIER
15x10ml phials.
15x10ml phials.
15x10ml phials.
SPECIALIST
TREATMENTS
EFFECT:
TECHNOLOGY:
Incell Hydro Resist.
Hydro-resist creates an invisible, protective film around the hair fibre to
keep water out without weighing the hair down. Scales are sealed to
lock in colour pigment. Incell and Ionene GTM strengthen and reinforce
the hair from the inside, helping to improve the hair’s condition to better
prolong colour.
HOW TO USE:
POWERDOSE
VITAMINO A-OX
15x10ml phials.
STEP 1: Apply to shampooed, towel-dried hair. Always use the spray
applicator to ensure even distribution.
STEP 2: Spray the powerdose directly onto the hair section-by-section
and massage gently into the lengths and ends.
STEP 3: The instant action of the treatment means that no development
time is needed. Rinse thoroughly.
SIZE:
10ml.
EFFECT:
A deep post-shampoo treatment to condition the hair cuticle, which can
often be damaged by external aggressors.
TECHNOLOGY:
Glycerol & Coco Oil.
A professional concentration in glycerol and coco oil in a lightweight
texture brings an intense dose of nutrition by replicating the natural
nutritive elements of the fiber.
HOW TO USE:
POWERDOSE ABSOLUT
REPAIR LIPIDIUM
15x10ml phials.
SIZE:
10ml.
A professional post-colour nourishing treatment to strengthen the fibre
and lock in colour helping to prolong the colour result.
EFFECT:
A professional post-colour hydrating treatment to strengthen the fibre
and lock nutrients to nourish dry hair.
HOW TO USE:
POWERDOSE
VITAMINO A-OX
15x10ml phials.
SIZE:
10ml.
SPECIALIST
TREATMENTS
Complete collection of customized oil
blends and oil-enriched haircare.
MYTHIC OIL
ORIGINAL
MYTHIC OIL
RICH OIL
MYTHIC OIL
COLOUR GLOW
100ml bottles.
100ml bottles.
100ml bottles.
MYTHIC OIL
SHAMPOO
MYTHIC OIL
MASQUE
MYTHIC OIL CREME
UNIVERSELLE
MYTHIC OIL SERUM
DE FORCE
250ml bottles.
size 1000ml bottle.
200ml pots.
size 500ml pot.
150ml tubes.
50ml bottles.
EFFECT:
Treats, pampers and transforms hair into glossy, shiny and supple locks.
SUITABLE FOR:
All hair types.
ENRICHED WITH:
Avocado oil for intense nourishment and grape seed oil for
sublime shine.
HOW TO USE:
MYTHIC OIL
ORIGINAL
100ml bottles.
Apply to damp hair section by section starting from the ends and
working your way to the crown. Blow-dry as normal. Additionally, use
Mythic Oil as a finishing product to enhance shine and smoothness by
applying a small amount to dry hair.
SIZE:
100ml.
EFFECT:
Tames thick or coarse hair while adding intense nourishment for silky,
shiny hair.
SUITABLE FOR:
Thick or coarse hair.
ENRICHED WITH:
Agran and Rice Bran Oil to smooth and tame rebellious hair.
HOW TO USE:
Apply 2 to 3 pumps to damp mid-lengths and ends for enhanced
smoothness and radiance protection. Use pre-blow dry or as a luxe
finishing touch for added shine.
MYTHIC OIL
RICH OIL
100ml bottles.
SIZE:
100ml.
EFFECT:
Leaves colour-treated hair feeling protected and nourished and looking
radiant, with a non-greasy finish.
SUITABLE FOR:
Colour-treated hair.
ENRICHED WITH:
A UV filter for added protection. Linseed oil helps protect radiance and
Cranberry oil gives a glossy finish to the hair.
HOW TO USE:
MYTHIC OIL
COLOUR GLOW
100ml bottles.
Apply 2 to 3 pumps to damp mid-lengths and ends for enhanced
smoothness and radiance protection. Use pre-blow dry or as a luxe
finishing touch for added shine.
SIZE:
100ml.
EFFECT:
Provides a refreshing cleansing experience, leaving hair feeling tamed,
manageable and looking shiny.
SUITABLE FOR:
All hair types.
ENRICHED WITH:
Ginger oil & osmanthus to soften and replenish the hair without
weighing it down.
HOW TO USE:
Apply 1 to 2 pumps to wet hair and lather. Rinse. Repeat if necessary.
MYTHIC OIL
SHAMPOO
250ml bottles.
SIZE:
250ml.
EFFECT:
Designed to intensely nourish and replenish the hair,
for a glossy-looking result.
SUITABLE FOR:
All hair types in need of extra nourishing care.
ENRICHED WITH:
Ginger oil & osmanthus to soften and replenish the hair
without weighing it down.
HOW TO USE:
Apply to shampooed, towel-dried hair and leave on for 3 minutes
before rinsing.
MYTHIC OIL
MASQUE
200ml pots.
SIZE:
200ml.
EFFECT:
Provides long-term nutrition while smoothing the hair fibre.
SUITABLE FOR:
All hair types.
ENRICHED WITH:
Argan & Almond Oil to add intense nourishment and smooths
the hair fibre.
MYTHIC OIL CREME
UNIVERSELLE
150ml tubes.
HOW TO USE:
3-in-1 product, use as a: Pre-shampoo, conditioner and blowdry cream.
Apply a nut-size through damp hair before or after shampooing, then
rinse. Apply as a traditional pre-styling cream, blow dry, leave-in and
style as normal.
SIZE:
150ml.
EFFECT:
A scalp and hair serum that fortifies hair from the roots, protects hair
from breakage, reproduces suppless and shine in the hair. Hair is 93%
more resistant to breakage after the first application*.
ENRICHED WITH:
Evening Primose Oil mimics the scalp’s natural emollients to sooth and
comfort dry and sensitive scalps.
HOW TO USE:
On towel dried hair after shampoo and conditioning, apply 2 to 4 drops
onto the scalp and massage in.
MYTHIC OIL
SERUM DE FORCE
50ml bottle.
TIP:
Sensitisation on the scalp as a result of a colour service can be
reduced by applying the serum. The soothing qualities help manage
sensitised scalps.
SIZE:
50ml.
*Instrumental tests
COVER 5’
CLAY
Ammonia-free colour that
blends away white hair
in just 5 minutes with
no unwanted warmth
or root effect.
3x50ml cartridges.
Strong hold matt clay.
50ml pots.
MAT
SCULPTE
WAX
Matt finish
sculpting pommade.
80ml tubes.
Flexible hold wax-paste for
a textured look.
150ml pots.
Definition wax with
a flexible hold and
natural sheen.
50ml pots.
COLOUR
EFFECT:
Natural results with no unwanted warmth and
no root effect. Hair looks refreshed.
SUITABLE FOR:
COVER 5’
Ammonia-free colour that blends away
white hair in just 5 minutes with no
unwanted warmth or root effect.
3x50ml cartridges.
Men who want to maintain their appearance,
with a clean finish, for a discreet, natural
result with no obvious sign of colour.
SIZE:
3x50ml.
COVER 5’
White hair coverage:
Up to 50%
Development time:
5 mins
STRUCTURED
Achieve a structured look with sculpted texture.
EFFECT:
Reworkable texture and separation for a really roughed-up style.
USE TO:
Finish.
HOLD:
Extra strong (5).
TECHNOLOGY:
Kaolin clay for instant grab, texture and a matt surface effect, texturising
beeswax for added density and hairspray resins for maximum control
with high definition style.
HOW TO USE:
Warm a small amount of product between the hands. Work through
whole head with the fingers for a tousled look or use to define sections.
Reapply as desired. For best results, apply to dry hair.
TIP:
Work into the roots of dry hair for a style that you can rework throughout
the day. Mix a little Clay and Mat together for an extra matt finish with
more flexibility.
CLAY
SIZE:
Strong hold matt clay.
50ml pots.
50ml.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
MATT
Achieve a re-workable texture with a matt finish.
EFFECT:
Shape your style for a versatile look with a matt finish.
USE TO:
Construct.
HOLD:
Strong (4).
TECHNOLOGY:
Wheat protein.
Wheat protein and starches provide nutrition. This hybrid texture (fixing
paste + styling cream) gives hold whilst allowing flexibility throughout
the day.
HOW TO USE:
Rub a small amount of product between the hands, then apply to wet or
dry hair. Work through the hair or use to define sections.
TIP:
Work mat into wet or dry hair over the entire head, spreading out evenly
and working into the roots. This will give a natural-looking matt style that
can be reworked throughout the day.
MAT
SIZE:
Matt finish sculpting pommade.
80ml tubes.
Hold Factor Range:
1
2
1
80ml.
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
STYLING
FIX
FIX
To hold you in any situation.
NATURAL FINISH
FIX MAX
DEVIATION PASTE
Long lasting styling
and finish spray.
150ml pump-sprays.
Shaping gel for
extra hold.
200ml tubes.
Deconstructing
definition paste.
100ml pots.
FIX DESIGN
AIR FIX
WEB
Directional fixing spray.
200ml pump-sprays.
Extra strong fixing spray.
400ml aerosol-sprays.
Ultra fibrous sculpting
wax-paste.
150ml pots.
FIX
FIX
EFFECT:
Nude touch: the art of fixing with a lightweight, natural
feel. Leaves hair with long lasting flexible hold and shine.
HOLD:
Extra strong (5).
HOW TO USE:
On dry hair, spray 15cm away from hair.
SIZE:
150ml.
NATURAL FINISH
Long lasting styling
and finish spray.
150ml pump-sprays.
EFFECT:
Maximum hold gel, clean finish with no residue.
HOLD:
Extra strong (5).
HOW TO USE:
For all over styling, apply to the hands. Use the fingers to
set individual strands of hair.
SIZE:
200ml.
FIX MAX
Shaping gel for
extra hold.
200ml tubes.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
FIX
FIX
EFFECT:
A pump spray for high precision applications with a natural-looking
shine. Holds styles all day.
USE TO:
Finish.
HOLD:
Extra strong (5).
TECHNOLOGY:
Anionic polymers and UV filters.
Fix the hair with a natural-looking shine, whilst protecting from
sun exposure.
HOW TO USE:
Spritz approximately 15cm from hair, during or after construction to
create and finish styles.
TIP:
Spray from root to tip to create a thicker diameter on each strand and
ensure even coverage.
FIX DESIGN
SIZE:
Directional fixing spray.
200ml pump-sprays.
200ml.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
FIX
FIX
EFFECT:
Create long-lasting hold and a natural-looking shiny finish.
Easy to brush out, with no visible residue.*
*Eliminated with brushing and after shampooing.
USE TO:
Finish.
HOLD:
Extra strong (5).
TECHNOLOGY:
Ionic neutralising system, hi-shine resolution complex and UV filters.
Ionic neutralising system acts to neutralise excess positive charges with
an anionic spray. The anionic formula acts like an anti-static “shield” for
long-lasting anti-frizz protection, even in humid conditions. Shine and
hold polymers support the style with an extra strong hold and shine
effect. Protection from sun exposure.
HOW TO USE:
Spray over dry hair for instant, extra strong long-lasting hold and
anti-frizz protection.
TIP:
To prevent static on towel-dried hair, spray AIR FIX into hands then
gently wipe over flyaway hairs.
AIR FIX
SIZE:
Extra strong fixing spray.
400ml.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
FIX
EFFECT:
FIX
Innovative sculpting fibres to mould, shape and define the hair
with a natural-looking shiny finish.
USE TO:
Construct.
HOLD:
Extra strong (5).
TECHNOLOGY:
Intelligent fibres. Give an elastic-like hold to any style.
HOW TO USE:
Apply to dry hair. Warm a small amount between hands to create web-like
fibres, then work product through the hair and sculpt into shape.
TIP:
WEB
After rubbing WEB in palms, gently clap hands together to create the fibres
and lay them over the hair before styling.
Ultra fibrous sculpting
wax-paste.
150ml pots.
SIZE:
150ml.
EFFECT:
Deconstruct and define styles with this medium hold matt paste.
USE TO:
Construct/Finish.
HOLD:
Strong (4).
FRAGRANCE:
Almonds.
HOW TO PLAY:
Warm a small amount in hands to make it easy to spread evenly through
towel-dried or dry hair. Use fingers to shape, define and mould the hair.
TIP:
DEVIATION PASTE
Best for hair that is less than 10cm long.
Deconstructing definition paste.
100ml pots.
SIZE:
Hold Factor Range:
1
2
1
100ml.
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
VOLUME
VOLUME
Looking for lift.
VOLUME
ARCHITECT
SUPER DUST
DENSITY MATERIAL
Volume like your
hair has never
experienced
before.
7g bottles.
Texturising
wax-paste.
100ml pots.
FULL VOLUME
EXTRA
PLI
VOLUME LIFT
Blow-dry
volume mousse.
400ml
aerosol-mousses.
Heat-activated
setting spray.
190ml
pump-sprays.
Directional spray
mousse for
root volume.
250ml
aerosol-sprays.
Thickening blowdry spray lotion.
150ml
pump-sprays.
VOLUME
VOLUME
Looking for lift.
EFFECT:
Create big boudoir hair and overall volume without weighing the
hair down.
USE TO:
Construct.
HOLD:
Extra strong (5).
TECHNOLOGY:
Volume actives, ceramides and UV filters. Movement-boosting action on
the hair fibre with protection from sun exposure.
HOW TO USE:
Apply to towel-dried hair. Shake the can well and hold upside down.
Release 1-2 mandarin sized amounts into hands. Spread evenly through
hair with a comb or fingers and blow-dry in.
TIP:
Use through lengths and ends to help increase movement and create
density in the hair before finishing.
SIZE:
FULL VOLUME EXTRA
250ml.
Blow-dry volume mousse.
400ml aerosol-mousses.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
VOLUME
VOLUME
Looking for lift.
EFFECT:
Activated by heat, lock in texture with a natural feel. Perfect to create
curls and waves.
USE TO:
Construct.
HOLD:
Strong (4).
TECHNOLOGY:
Film-enhancing polymers and cationic conditioners. Hair fibres are
smoothed with a soft texture.
HOW TO USE:
Spray on to damp or dry hair liberally before using rollers or other heated
styling tools.
TIP:
When using rollers, allow the hair to cool completely before removing
rollers for maximum texture.
PLI
SIZE:
Heat-activated
setting spray.
190ml pump-sprays.
190ml.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
VOLUME
Looking for lift.
EFFECT:
Lift the roots with an airy volume whilst leaving lengths and ends feeling
supple and light.
VOLUME
USE TO:
Construct.
HOLD:
Medium (3).
TECHNOLOGY:
Cationic and anionic fixing polymers.
Provide volume and hold with a soft, weightless feel.
HOW TO USE:
Apply to towel-dried hair. Shake the can well and hold it upright. Spray
into the root area from a few centimetres away and work into the hair
before blow-drying.
TIP:
VOLUME LIFT
Apply in different areas for a more varied texture throughout the roots.
Directional spray mousse
for root volume.
SIZE:
250ml.
EFFECT:
Thicken and texturise the look of fine and delicate hair whilst protecting
from the heat of blow-drying.
USE TO:
Construct.
HOLD:
Medium (3).
TECHNOLOGY:
Micronised air-pump technology and heat guard complex.
Create a look of natural airy volume and texture whilst simultaneously
protecting from heat.
HOW TO USE:
Spray into the roots of towel-dried hair, then mist globally over hair
before blow-drying.
TIP:
VOLUME ARCHITECT
After blow-drying, iron out lengths and ends for a sleeker look with
volume at the roots.
Thickening blow-dry
spray lotion.
150ml pump-sprays.
SIZE:
150ml.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
VOLUME
Looking for lift.
EFFECT:
Re-workable dust with excessive volumising effect and matt finish.
VOLUME
USE TO:
Construct.
HOLD:
Medium (3).
HOW TO USE:
Shake before use then sprinkle powder into the palm of your hand or
‘puff’ directly onto the hair by squeezing the bottle gently. Apply to dry
hair through the lengths and end.
TIP:
For more volume, apply directly to the roots, shaking 1cm from the scalp.
SUPER DUST
SIZE:
Volumising powder.
7g bottles.
7g.
EFFECT:
Bodify hair with this texturising wax paste, perfect for messed-up,
dishevelled looks.
USE TO:
Construct.
HOLD:
Strong (4).
FRAGRANCE:
Melon-banana.
HOW TO PLAY:
Warm a small amount in hands and work into hair. Can be used on
towel-dry or dry hair.
TIP:
DENSITY MATERIAL
Best for shorter styles. Great for thickening fine hair.
Texturising wax-paste.
100ml pots.
SIZE:
100ml.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
SMOOTH
SMOOTH
For seriously smooth results.
LISS CONTROL
LISS CONTROL+
Smoothing gel cream.
150ml tubes.
Intense control smoothing serum.
50ml pump-serums.
SMOOTH
For seriously smooth results.
EFFECT:
Up to 24-hour frizz tamer, this soft cream controls and smoothes frizzy,
rebellious hair, with a natural-looking shine.
SMOOTH
USE TO:
Construct.
HOLD:
Light (2).
TECHNOLOGY:
Hydro-protect system, UV filters and guar gum. Smooth and protect the
hair with a light, disciplined hold and protection from sun exposure.
HOW TO USE:
Spread a small amount evenly throughout towel-dried hair and blow-dry
or leave to dry naturally.
TIP:
LISS CONTROL
After applying with hands throughout lengths and ends of towel-dried
hair, use a brush to give a more even distribution.
Smoothing gel cream.
150ml tubes.
SIZE:
150ml.
EFFECT:
Gives up to 24-hour anti-frizz protection, softness and natural-looking
shine to any style. Best for thick, frizzy, wavy or difficult to manage hair.
USE TO:
Construct/Finish.
HOLD:
Light (2).
TECHNOLOGY:
Hydro-protect system and silicone.
Controls volume with enhanced definition, to smooth each hair fibre with
a natural-looking shine.
HOW TO USE:
Rub a few pumps between hands and work through the lengths of
towel-dried hair. Blow-dry smooth or leave to dry naturally.
TIP:
LISS CONTROL+
Always apply with hands to mid-lengths and ends of hair; serum applied
too close to roots can create an oily look.
Intense control smoothing serum.
50ml pump-serums.
SIZE:
Hold Factor Range:
1
2
1
50ml.
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
TEXTURE
TEXTURE
Texture for all hair types.
TEXTURE DUST
MORNING AFTER DUST
Perfect powder for a
messy look.
20g bottles.
Dry shampoo/styler.
200ml sprays.
TEXTURE
Texture for all hair types.
EFFECT:
Adds texture and movement for a perfect messy look. Ideal for fine/curly
hair types.
TEXTURE
USE TO:
Construct.
HOLD:
Very light (1).
HOW TO USE:
Shake before use then ‘puff’ directly onto the hair by squeezing the
bottle gently. Apply to wet or dry hair through the lengths and end.
TIP:
Apply to wet hair and blow-dry in for a tousled/beachy texture.
SIZE:
TEXTURE DUST
7g.
Texturising powder.
20g bottles.
EFFECT:
Refreshes any style with additional texture. Translucent look with shine.
USE TO:
Construct.
HOLD:
Very light (1).
HOW TO USE:
Shake before use then spray onto roots for re-fresh properties or
through lengths and ends for texturisation.
TIP:
This product can be layered for added texture or additional re-freshes
on-the-go. It can easily be removed with a brush.
SIZE:
MORNING AFTER DUST
200ml.
Dry shampoo/styler.
200ml sprays.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
SHINE
SHINE
For ultimate, natural shine.
CRYSTAL GLOSS
SHOWER SHINE
Long lasting shine spray.
100ml sprays.
160ml bottles.
SHINE
SHINE
For ultimate, natural shine.
EFFECT:
Our ultimate long-lasting shine spray with an ultra-fine, dry diffusion to
create a veil of crystal gloss with impeccable translucent shine.
HOLD:
Vey light (1).
HOW TO USE:
Use to finish on dry, styled hair.
SIZE:
CRYSTAL GLOSS
100ml.
100ml sprays.
EFFECT:
A superfine shine spray that allows for unlimited hairstyling possibilities
with a reworkable texture and ultra shiny finish.
HOLD:
Light (2).
HOW TO USE:
Use to style or finish on dry hair.
SIZE:
SHOWER SHINE
160ml.
160ml bottles.
1
2
3
3
2
1
4
3
2
5
4
1
3
PIXIE
POMMADE
Hold Factor Range:
1
2
1
4
5
6
5
6
1
2
4
2
3
6
1
5
3
4
2
6
CRYSTAL
GLOSS
4
5
3
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
5
4
3
1
5
4
6
1
2
5
2
3
6
1
3
4
2
6
4
5
3
5
4
6
5
6
6
New
TEXTURE & SHINE
FRENCH GIRL HAIR
For French inspired tousled waves with high shine
MESSY CLICHE
FRENCH FROISSE
Texture enhancing
spray for fine hair
with high shine.
150ml sprays.
Texture enhancing cream
for thicker hair with high
shine and soft hold.
150ml tubes.
New
TEXTURE & SHINE
For French inspired tousled waves with high shine
EFFECT:
Texturised ends with high shine.
Creates textured nonchalant tousled lengths with no volume at
the roots.
HOLD:
Very light hold (1).
HOW TO USE:
Apply to mid lengths and ends, dry hair to 90%, then braid
or plait the hair. Allow to completely dry then remove plaits.
SIZE:
150ml.
MESSY CLICHE
Texture enhancing spray for
fine hair with high shine.
150ml. sprays.
EFFECT:
Texturised ends with high shine.
USE TO:
Creates textured nonchalant tousled lengths on thick hair with no
volume at the roots. Provides light hold.
HOLD:
Light hold (2).
HOW TO USE:
Apply to mid lengths and ends, dry hair to 90%, then braid
or plait the hair. Allow to completely dry then remove plaits.
SIZE:
150ml.
FRENCH FROISSE
Texture enhancing cream for
thicker hair with high shine
and soft hold.
150ml tubes.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
FRENCH GIRL HAIR
USE TO:
For a chic + messy look.
DEPOLISH
SCRUFF ME
Destructuring paste,
rough effect.
100ml tubes.
Disheveling gelée,
tousled effect.
150ml pump gelée.
CRÉPAGE DE
CHIGNON
Mineral fixing spray,
wild mane effect.
200ml
aerosol-sprays.
NEXT DAY HAIR
BEACH WAVES
Powder spray tousled,
dishevelled effect.
250ml aerosol spray.
Texturising salt spray,
beach effect.
150ml pump sprays.
DESCRIPTION:
DEPOLISH is the ultimate texturising paste, perfect on shorter styles!
HOLD:
Strong (4).
EFFECT:
Deconstructs and mattifies. Re-work and re-style without limits! No
rough touch.
HOW TO USE:
Apply it on dry hair to create separation and add workable hold.
TIP:
DEPOLISH
A good matifying texturiser on medium long hair when mixed with
LISS CONTROL+.
Destructuring paste,
rough effect.
100ml tubes.
SIZE:
100ml.
DESCRIPTION:
Disheveling gelée, tousled effect.
HOLD:
Light (2).
EFFECT:
Gives hair movement for a dishevelled look. No rough touch.
Up to 24hr hold.
HOW TO USE:
Apply to towel-dried hair from lengths to ends. Scrunch the
lengths, tousle the ends and leave to dry naturally.
SCRUFF ME
TIP:
Disheveling gelée,
tousled effect.
150ml pump gelée.
SIZE:
For more volume, dry with a diffuser.
150ml.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
DESCRIPTION:
Mineral powder fixing spray for a wild mane effect.
HOLD:
Medium (3).
EFFECT:
Texture and volume with a matt effect with no rough touch.
Let your mane go wild!
HOW TO USE:
To amplify the volume, apply at the roots and blow-dry creating
root lift.
TIP:
CRÉPAGE DE
CHIGNON
The up-do facilitator, apply for added grip when constructing your
up do. For wilder oversized texture, blow-dry while scrunching the
lengths and ends.
Mineral fixing spray,
wild mane effect.
200ml
aerosol-sprays.
SIZE:
200ml.
DESCRIPTION:
Micro-propelled texturizing powder.
HOLD:
Very light (1).
EFFECT:
Powder spray tousled, dishevelled effect. Instant texture boost
and matt effect with no rough touch. Limitless layering.
HOW TO USE:
Apply on the mid-lengths and ends and brush it out using
your fingers.
TIP:
NEXT DAY HAIR
Want more texture? Apply more! Apply and layer as desired to
achieve your ‘just out of bed’ look.
Powder spray tousled,
dishevelled effect.
250ml aerosol spray.
SIZE:
250ml.
1
2
3
2
1
4
3
2
NEXT DAY
HAIR
Hold Factor Range:
1
2
1
3
4
5
6
5
4
1
3
5
6
1
2
4
2
3
6
1
5
3
4
2
6
CRÉPAGE DE
CHIGNON
4
5
3
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
5
4
3
1
5
4
6
1
2
5
2
3
6
1
3
4
2
6
4
5
3
5
4
6
5
6
6
EFFECT:
Fresh from the beach effect, for sexy, tousled hair with a
matt finish.
HOLD:
Light (2).
HOW TO USE:
Spray onto dry or wet hair and scrunch with hands or define using
fingers for a more defined finish.
TIP:
BEACH WAVES
Perfect on all hair types and to wear on top of other products for
a more sexy, matt finish.
Texturising salt spray,
beach effect.
150ml pump sprays.
SIZE:
150ml.
Hold Factor Range:
1
2
1
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
For a blow dry that lasts.
LISS & PUMP-UP
BOUNCY & TENDER
SLEEK & SWING
Up to 72 hours* of volume
with a velvety smooth
blow-dry.
150ml tubes.
Up to 72 hours* of defined
looking curls with a
soft touch.
150ml tubes.
Up to 72 hours* of smooth,
polished looking hair with
natural movement.
150ml tubes.
EFFECT:
Achieve volume but with a super smooth result. With anti-humidity
effect and frizz protection, get that volumised style without the look of
frizz or flyaways.
HOLD:
Light hold (2).
HOW TO USE:
Press the target button on to get the right balance of cream and gel.
Distribute 1 or 2 dabs even throughout damp hair. Blow-dry lifting up
the roots.
TIP:
To amplify the volume, blow dry while lifting the roots and give a blast
of cold air after blow-drying to set the style.
LISS & PUMP-UP
SIZE:
150ml.
Up to 72 hours* of volume with
a velvety smooth blow-dry.
150ml tubes.
*Instrumental test.
EFFECT:
Achieve defined smooth feeling curls, with a soft touch. Curls look
bouncy not stiff and hair is protected from humidity and frizz.
HOLD:
Light hold (2).
HOW TO USE:
Apply to damp hair and either dry naturally or blow-dry using the
diffuser attachment on your hairdryer.
TIP:
Use a diffuser for increased definition and bounce.
BOUNCY & TENDER
SIZE:
Up to 72 hours* of defined
looking curls with a soft touch.
150ml tubes.
Hold Factor Range:
1
2
1
150ml.
*Instrumental test.
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
EFFECT:
The hair fibre is smoother and the volume is reduced, leaving a
natural and fluid movement in the hair.
HOLD:
Very light hold (1).
HOW TO USE:
Press the target button on to get the right balance of cream and gel.
Distribute 1 or 2 dabs evenly throughout damp hair. Blow-dry hair
straight, directing the nozzle on your hairdryer downwards.
TIP:
For sleeker hair, straighten the ends with Steampod.
SLEEK & SWING
SIZE:
Up to 72 hours* of smooth,
polished looking hair with
natural movement.
150ml tubes.
*Instrumental test.
Hold Factor Range:
1
2
1
150ml.
1
2
3
4
5
6
3
2
1
4
3
1
2
5
4
2
1
3
5
3
6
1
2
4
4
2
3
6
1
5
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
1
2
1
3
2
1
4
3
2
1
5
4
3
2
1
5
4
3
6
1
2
5
4
2
3
6
1
5
3
4
2
6
4
5
3
6
5
4
6
5
6
6
INFINIUM EXTRA STRONG
Instant fixing with long-lasting
overall hold.
500ml aerosol sprays.
DESCRIPTION:
A back stage must have. Light weight formulas for all your
hairstyle creations, from back combing to tousling, volumising
or definition. Our finest professional salon hairspray provides
optimum comfort, immediate hold without stiffness, dries in 1
second with no visible residue. Brilliant shine.
HOLD:
Extra Strong.
EFFECT:
High speed: Dries instantly, no wetness.
High Invisibility: no visible residue with a natural touch and is easy
to comb out.
High shine: Dries instantly.
HOW TO USE:
Arrange hair and then spray in short bursts. Hold 35cm from head
for an even distribution throughout the hair.
INFINIUM EXTRA STRONG
TIP:
Finest professional hairspray.
SIZE:
Ideal to use on all types of hair styles.
500ml
RECTIFY: LEVEL 1 DAMAGE
True damage repair is one that lasts
PRO FIBER
RECTIFY
SHAMPOO
PRO FIBER
RECTIFY
CONDITIONER
PRO FIBER
RECTIFY
MASQUE
250ml bottle.
1000ml bottle.
200ml bottle.
200ml pots.
PRO FIBER
RECTIFY LEAVE
IN MASQUE
PRO FIBER
RECTIFY
CONCENTRATE
75ml bottle.
10 x 15ml tubes.
EFFECT:
Long-lasting resurfacing of damaged cuticles.
Rectify slightly sensitised hair that is dry to touch.
In salon shampoo: Prepare the hair fibre for Aptyl 100.
At home shampoo: Reactivate & Prolong the in-salon Aptyl 100
service effect.
TECHNOLOGY:
Anionic polymers are captured by the Aptyl 100 to reactivate the
care signal. A gentle cleansing base (anionic and amphoteric agents)
provides a medium for the Polyquaternium resurfacer that treats the
fiber of the hair for shine and suppleness.
HOW TO USE:
Shampoo twice: once to purify, once to treat. Rinse.
PRO FIBER
RECTIFY SHAMPOO
250ml bottle.
SIZE:
200ml.
EFFECT:
After application, smooth flowing and easy to detangle.
TECHNOLOGY:
Lipid Ester Oil: treats hair without making it limp or weighing
down the fibre
HOW TO USE:
Apply and work into shampooed, damp hair. Rinse.
PRO FIBER
RECTIFY CONDITIONER
200ml bottle.
SIZE:
200ml.
EFFECT:
Cumulative resurfacing care for weekly use. Results in shine
softenss, fluidity and bounce
TECHNOLOGY:
Smoothing agent: To give hair more regular surface and bring out its
shine and lipid agent to treat and nourish hair
HOW TO USE:
Alternative to the conditioner for clients who want
deeper nourishment. Apply to shampooed, towel-dry hair.
Leave in for 3 to 5 minutes. Rinse thoroughly.
PRO FIBER
RECTIFY MASQUE
SIZE:
200ml.
200ml pot.
EFFECT:
Quick smoothing of ends and softens hair
TEXTURE:
Lightweight, gel texture to keep the natural lightness
of slightly damaged hair
TECHNOLOGY:
Thermo Protection & thermo activated formula.
Smoothing and light reflecting agents work together for
smoothness and shine
HOW TO USE:
PRO FIBER
RECTIFY LEAVE IN
Apply to towel dried lengths and ends.
Apply before blow dry.
75ml bottle.
SIZE:
75ml.
EFFECT:
Provides instant cosmeticity and softening.
HOW TO USE:
Apply the prescribed concentrate section by section from midlengths
to ends. Do not rinse. Layer the Auto-Regenerate masque on top
of the concentrate and let the layering pause and rest for 5 minutes.
Add water, gently emulsify and rinse thoroughly.
SIZE:
10 x 15ml tubes.
PRO FIBER
RECTIFY CONCENTRATE
10x15ml tubes.
RESTORE: LEVEL 2 DAMAGE
PRO FIBER
RESTORE
SHAMPOO
PRO FIBER
RESTORE
CONDITIONER
PRO FIBER
RESTORE
MASQUE
250ml bottle.
1000ml bottle.
200ml bottle.
200ml pot.
PRO FIBER RESTORE
LEAVE IN BI-PHASE
SERUM
PRO FIBER
RESTORE
CONCENTRATE
75ml bottle.
10 x 15ml tubes.
EFFECT:
Restore damaged cuticle and cortex. Hair is conditioned, smoother,
softer and more supple.
At homes shampoo: Reactivate the in-salon Aptyl 100
service effect
TECHNOLOGY:
care signal . Gentle cleansing base (anionic andamphoteric agents)
provide a resurfacing effect. Smoothing agents boost conditioning
for damaged fibres.
HOW TO USE:
PRO FIBER
RESTORE SHAMPOO
SIZE:
200ml.
250ml bottle.
EFFECT:
Cumulative resurfacing care use weekly for soft velvety hair.
TECHNOLOGY:
The latest on surface treatements.
Rich concentration of softening agents and hair lipids.
Deposited in sheer and light film so that damaged hair become
soft without feeling weighed down.
HOW TO USE:
PRO FIBER
RESTORE CONDITIONER
200ml bottle.
SIZE:
200ml.
EFFECT:
Coats damaged fibres to nourish, relax and soften for perfectly
conditioned hair that is easy to detangle. Cumulative resurfacing care
for frequent use.
TECHNOLOGY:
PRO FIBER
RESTORE MASQUE
200ml.
Rich concentration of softening agents and hair lipids.
Deposited in sheer and light film so that damaged hair become
soft without feeling weighed down.
HOW TO USE:
Alternative to the conditioner for clients who want
deeper nourishment. Apply to shampooed, towel-dry hair.
Leave in for 3 to 5 minutes. Rinse thoroughly.
SIZE:
200ml.
EFFECT:
Silky soft shiny hair with body.
TECHNOLOGY:
Thermo protection and Thermo activated formula
Bi phase texture. There are 2 fluid transparent serums (turquoise
tinted and colourless) that form a emulsion.
The blue phase is enriched with moistening agent, the colourless
phase contains smoothing agents.
HOW TO USE:
Apply to towel dried lengths and ends.
Apply before blow dry.
SIZE:
75ml.
PRO FIBER RESTORE
LEAVE IN BI-PHASE SERUM
75ml bottle.
EFFECT:
HOW TO USE:
SIZE:
10 x 15ml tubes.
PRO FIBER
RESTORE CONCENTRATE
10x15ml tubes.
RECREATE: LEVEL 3 DAMAGE
PRO FIBER
RECREATE
SHAMPOO
PRO FIBER
RECREATE
CONDITIONER
250ml bottle.
200ml bottle.
PRO FIBER
RECREATE
LEAVE IN
PRO FIBER
RECREATE
CONCENTRATE
150ml bottle.
10 x 15ml tubes.
EFFECT:
Long-lasting restructuring very damaged cuticle and cortex. Slight
cosmetic results, leaves hair plumped without weighing the hair down.
At home shampoo: Reactivate & Prolong the in-salon Aptyl 100
service effect.
TECHNOLOGY:
care signal. Gentle cleansing base (anionic and amphoteric agents)
provide a resurfacing effect. Smoothing agents boost conditioning
for damaged fibres.
HOW TO USE:
PRO FIBER
RECREATE SHAMPOO
250ml bottle.
SIZE:
250ml.
EFFECT:
Provides instant cosmesticity and softening.
Suitable for finer hair types or clients requiring light cosmetic feel
but intense nourishment and repair.
TECHNOLOGY:
Using re-materialising technology the hair fiber is left feeling thicker and
stronger. Lightweight formulas ensure the hair is not weighed down.
HOW TO USE:
PRO FIBER
RECREATE CONDITIONER
200ml bottle.
SIZE:
200ml.
EFFECT:
Hair looks smooth and silky as if recreated. Applied to hair prior to
styling. Light in texture and feel.
TECHNOLOGY:
Thermo Protection and thermo activated formula. Smoothing and light
reflecting agents work together for shine and added body.
HOW TO USE:
Apply to towel dried lengths and ends. Apply before blow dry.
SIZE:
150ml.
PRO FIBER
RECREATE LEAVE IN
150ml bottle.
EFFECT:
HOW TO USE:
Apply the prescribed concentrate section by section from midlengths to
ends. Do not rinse. Layer the Auto-Regenerate masque on top of the
concentrate and let the layering pause and rest for 5 minutes. Add water,
gently emulsify and rinse thoroughly.
SIZE:
PRO FIBER
RECREATE CONDITIONER
10 x 15ml tubes.
10 x 15ml tubes.
RECONSTRUCT: LEVEL 3 DAMAGE
PRO FIBER
RECONSTRUCT
SHAMPOO
PRO FIBER
RECONSTRUCT
CONDITIONER
PRO FIBER
RECONSTRUCT
MASQUE
250ml bottle
1000ml bottle.
200ml bottle.
200ml pot.
PRO FIBER
RECONSTRUCT
LEAVE IN
PRO FIBER
RECONSTRUCT
CONCENTRATE
75ml bottle.
10 x 15ml tubes.
EFFECT:
Long-lasting restructuring very damaged cuticle and cortex.
Significant cosmetic results, leaves hair plumped
At homes shampoo: Reactivate the in-salon Aptyl 100 service effect
TECHNOLOGY:
Anionic polymers are captured by the Aptyl 100 to reactivate the care
signal. A gentle cleansing base (anionic and amphoteric agents)
provides a medium for the Polyquaternium resurfacer that treats
the fiber of the hair for shine and suppleness.
HOW TO USE:
SIZE:
PRO FIBER
RECONSTRUCT SHAMPOO
200ml.
250ml bottle.
EFFECT:
Softens damaged hair fibres making them easier to detangle and more
nourished. Cumulative resurfacing care for frequent use.
TECHNOLOGY:
Smoothing & softening agents work together with hair care lipids for
healthy, beautiful shiny hair.
HOW TO USE:
PRO FIBER
RECONSTRUCT CONDITIONER
200ml bottle.
SIZE:
200ml.
EFFECT:
Intense conditioning effect leaving hair extremely soft after rinsing .
TECHNOLOGY:
Vegetal Wax for a dense and coating texture provide the medium for
a beautifying, nutrivtive cocktail. Emollients, smoothing agents and
hair care lipids.
PRO FIBER
RECONSTRUCT MASQUE
200ml.
HOW TO USE:
Alternative to the conditioner for clients who want deeper
nourishment Apply to shampooed, towel-dry hair. Leave in for
3 to 5 minutes. Rinse thoroughly..
SIZE:
200ml.
EFFECT:
Coats hair fibres leaving it bursting with vitality.
TECHNOLOGY:
Thermo protection smoothing agents and shine boosters
ensure hair is repaired from root to tip with beautiful ends.
HOW TO USE:
Apply to towel dried lengths and ends. Apply before blow dry.
SIZE:
75ml.
PRO FIBER
RECONSTRUCT LEAVE IN
75ml bottle.
EFFECT:
HOW TO USE:
SIZE:
10 x 15ml tubes.
PRO FIBER
RECONSTRUCT CONCENTRATE
10x15ml tubes.
PRO FIBER
AUTO-REGENERATE
ACTIVATOR MASQUE
PRO FIBER
RECHARGE
MONODOSE
50ml tub.
Technical only.
6 x 20ml.
EFFECT:
Provides long-lasting repair (resurfacing + restructuring up to the cortex).
TECHNOLOGY:
APTYL 100 for long lasting results and regeneration.
Aminosilane: Deeply restores, strengthens and renews the hair from the
inside out.
Cationic Polymers: Resurfaces and seals the hair fibre for shiny, healthy
beautiful hair.
HOW TO USE:
After applying the prescribed concentrate, layer the Auto-Regenerate
Masque on top of the concentrate and rest for 5 minutes. Add water,
gently emulsify and rinse thoroughly.
SIZE:
PRO FIBER
AUTO-REGENERATE
ACTIVATOR MASQUE
500ml.
500ml pot.
EFFECT:
Recharges hair fibre with APTYL 100
Use instead of conditioner or masque on every 4th shampoo.
TECHNOLOGY:
APTYL 100 for long lasting results and regeneration.
Not the same concentration as the professional masque.
HOW TO USE:
At home use. Apply the full dose to clean hair after every 4th shampoo
instead of regular conditioner to prolong the benefits of long-lasting
repair activator for 6 additional weeks
SIZE:
PRO FIBER RECHARGE
MONODOSE
6x20ml tubes.
6x20ml.

essential retail guide - L`Oréal Professionnel Education

Transcription

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