Students cash in on marketing class at East Detroit High
Students cash in on marketing class at East Detroit High
Next weeks CTE page will feature Anchor Bay Thursday, Feb. 26, 2015 Page A12 MARKETING Students cash in on marketing class at East Detroit High MEDIA PRODUCTION Radio & Television Production prepares students for a future in the media industry By Josh Jankiewicz By Scott Obsniuk Media professionals will tell you that a lot of different factors are involved in any sort of production. Whether it’s a multi-million dollar film or a local TV broadcast, lighting, sound, picture quality, budget, and other factors are all important concerns. Here at East Detroit, students are gaining experience in dealing with these factors everyday, preparing them for a career in the media industry. East Detroit’s television class is a year long course that teaches students scripting, storyboarding, filming, and editing techniques. Students alternate between a variety of projects, ranging from short films to music videos to conventional news broadcasts. With much of the media production industry shrinking, it’s crucial to be a jack-of-all-trades, knowing how to do everything for a prospective employer or client. This focus drives instruction, with students getting a broad experience with media creation. The classroom is split into two sections: a TV studio and a classroom. The TV studio is used for live productions, with a full control room and green room. Featuring three studio cameras with teleprompters, a lighting grid, a video monitor, and a full greenwalled set, the students are given the opportunity to understand and execute the various roles that are necessary for a live TV production. While understanding how to manipulate cameras and sets on the floor is important, the con- The East Detroit High School Shamrock Shoppe is a teaching tool for Marketing teacher Scott Obsniuk, whose students rotate through several different jobs in the Shoppe, including cashier, sales associate, security, and stockperson. Students are responsible for managing inventory; stocking shelves, pricing items, promotions, and sales. Para-professional Gina Coppola does a wonderful job working with the students on a daily basis in the Shoppe, which is open during three lunch hours, the busiest time of the school day. The Shoppe first opened in 1977 and has become a point of pride for the school’s Career and Technical Education program. The store stocks many different East Detroit items, including hooded sweatshirts, t-shirts, sweatpants, shorts, and other student-designed merchandise. The Shoppe also carries seasonal and holiday-themed items as well as school supplies, gift, and school-spirit items. There are also healthy treats and beverages available for sale. “I really enjoy working in the Shamrock Shoppe. It is a great experience,” said Jamie, a senior at EDHS. The class include s mor e than 40 students in two block classes. Students spend several weeks per semester working at the Shoppe, alternating jobs and weeks worked. Montana, a junior, said, “Shamrock Shoppe is a great class if you want to pursue a career in marketing. It really helps you obtain job experience. Some of my favorite things about the class are making promotional posters, decorating showcases, and cashiering in the store. The Shamrock Shoppe is spectacular!” While in the classroom, students study marketing concepts, strategies, and plan promotional events to advertise in the school and around the community. Students are currently working on a social responsibility initiative that will demonstrate how the Shoppe cares about the community by raising funds to donate to charity. This class is part theory and part laboratory experience. Antonio, a student says, “Working in the Shamrock Shoppe and Marketing class is one of the greatest experiences I have ever had. Taking this class has taught me responsibility, confidence, and also how to interact with people in the school. It helped me learn about valuable job skills. This class has prepared me for the world today.” The students get hands-on experience and it is a wonderful way for them to obtain real-life job skills that are beneficial when pursuing any business-related career path. Tim, a student, said, “In our marketing course we learn valuable job experience and how to take a job seriously. We learn the responsibilities that will prepare us for the real world.” trol room is equally important. Comprised of lighting and soundboards, teleprompter control, and a TriCaster video mixer system, this is where students manage the actual production’s look and sound. The TriCaster is especially important, allowing for live transitions, graphics, virtual sets, and camera manipulation. This gives student’s work a professional quality that they take pride in. Besides instruction, the classroom also houses five high definition cameras and seven editing stations. Planning and cutting different productions is all done here. Students learn a variety of scripting, storyboarding, and editing conventions typical of various productions, developing skills and techniques that can only be obtained through hands-on expe- rience. Outside of the classroom, students have also recorded a variety of events for the school, including basketball, bowling, football, plays, concerts, and guest speakers. Students often create advertisements for future school activities, often in collaboration with our school’s Student Assembly. Many students go the extra mile and truly take ownership of their media education. A large amount of students’ productions are done independently, with them shooting and editing after school. 12th grader Natalie taught herself several makeup techniques, which she has incorporated into her films. Regardless of whether students are venturing into a media arts career or not, they are gaining real life experiences from the class. There is the obvious behindthe-scenes knowledge of film and TV production that students gain, but they also get the opportunity to work with their peers to create something great. 11th grader Nicholas said that his greatest achievement in the class was “being able to work with my friends to actually make something I could be really proud of.” Maybe Nick will be the next Quentin Tarintino, but if he isn’t, he’s still learned something that will help him in his future occupation: the ability to collaborate with others to accomplish a task with gusto. It is best to call and make an appointment before visiting at (586) 533-3700.