Sony Automotive Division - Laredo Development Foundation

Sony Automotive Division
Advantages of Twin Plants Operations
Los Dos Laredos
Nuevo Laredo – Laredo’s Strategic Location
PORT OF LAREDO TRADE ROUTES
Over 510 Custom Brokers
Over 550 Trucking Companies
Largest Inland Port
Skilled and stable work-force
70% of 1000 Fortune Companies do
international Business via Laredo and
Nuevo Laredo.
Laredo International Airport 4th largest
cargo hub to Latin America.
2
Confidential
Source: Nuevo Laredo Economic Development Secretary
Sony – Los Dos Laredo’s Operations
Laredo Receiving Center
LRC - PSSP
Service Receiving Center
Laredo Logistics Center
LLC – SNL
Logistic & Distribution HUB
Laredo Customer
Satisfaction Center
LCSC - PSSP
Service Center
(Repair/Remanufacturing)
Sony Nuevo Laredo
SNL Campus
Manufacturing &
Distribution Center
3
Confidential
Sony US/MX Certifications
Conveyance, Tracking and Monitoring Procedures
SNL is certified by US CBP to use FAST
LANE / C-TPAT. In case of inspection, our
truck will be moved to the front of line
eliminating the waiting time.
Trailer is monitored 100% by SNL Import/Export Dept.
thru GPS Tracking System
4
Confidential
Export Flow Chart
(US to MX)
Receiving the material
Relizar
la clasificación
arancelaria
del material (Agente).
Unloading
to verify the quantity
and description
40
Min
1:50 Hrs. Exporting Lead Time
Receiving full load container
Receiving material in Famous System.
Mexican Customs Broker sends
to SNL the Import document
Import document by Mexican
Custom Broker
Import?
Permanent Import
Proceed w/importation
Temporary Importation by SNL:
15
Min
Issue the importation invoice in CAM System
Validation of invoice by SAAI System
Send hard copy of invoice to custom broker and SNL
Issue the Shipping Export Declaration
40
Min
Loading the material
Dispatch to SNL Plant
80
Min
Export from Laredo Tx. to Nuevo Laredo (In case of any contingency should be
reported immediately to Import/Export supervisor by telephone and register
In the document COM-75-19-C.
Arrive to SNL Warehouse
Confidential
5
NOTE: The Unloading and Loading processes
(1:10Hrs) could be eliminated in case of
receiving full load container.
Import Flow Chart
(MX to US)
Receiving the packing list
from the warehouse
Elaborate the exportation invoices
in CAM System(Mex-US)
1:55 Hrs. using FAST LANE
Review the invoice: value,quantity,weight,origin
,pedimento number,and pre-file number.
Any data on the invoice against the information
provided for Custom Broker,warehouse,and famous system.
Compare any discrepancy
with approoriate department.
10
Min.
Yes
Discrepancy
No
Validation of the Mexican invoice in the SAAI system
Make correction in validation
process
Review the invoice number,trailer,box number,value, and quantities.
Yes
Discrepancy
No
Elaborate the US manifest and printing the bar code (Include FAST information.)
15
Min.
Check the trailer number,quantities of bundles ,product description
,invoice number, pre-file number, and seal number.
Manifest correction
Yes
Discrepancy
No
Making the "Exit Control" for the trailer(Form COM-75-19-C)
Make a complete set of Mexican invoice according requirements
Make a complete record for exportation containing the fallowing documents:
Mexican invoice,packing list, manifest, and exit control(when are two or more invoices
add consolidation of load and when are wood pallets recycled add the agriculture sheet)
10
Min.
Verify the exportation record containing the followinf docs: mexican invoice original and a copy, two sheets of the
US manifest, a packing list ,and exit control original and a copy(when are two or more invoices
add consolidation of load and when are wood pallets recycled add the agriculture sheet)
Include any missing
documents
Yes
Discrepancy
No
Exportation / Cross the Border
1:20 Hours with FAST LANE
3:00 Hours out of FAST LANE
Total 1:55 Hrs using FAST LANE
Total 3:35 Hrs out of FAST LANE
Confidential
6
Arriving at Laredo Warehouse
Sony Automotive Operations in Laredo
Sony Amplifiers Final Assembly Operation
7
Confidential
Sony Rear View Cameras – Seihan & Logistics Operations
Sony Complete Audio System:
Stereo
Speakers
Amplifier
Amplifiers Total Supply Chain Scheme
Demand from Web Site
STT
Weekly
LA Port
LA to LRD
Systems
eDDL System
Ford Plants
Mexico
Daily
SNL MX
2hrs
1 day
Final Assembly
Components
(US, MX suppliers)
Confidential
Milk Run
SNL
LLC
W/H
pickup
Canada
Ford Carrier
(Penske)
United States
US Government – Rear View Spec Mandate
0.3m
12 inches
Starting 2014, all vehicles under 10,000lbs (cars, trucks, vans,
SUVs, etc) shall allow driver to view rear area specified via
indirect vision.
0.3m
12 inches
1.5m
5ft
0.8m
32 inches
Cameras are the only viable technology to achieve the spec.
Size of 1.5yr
old child
3.0m / 10ft
3.0m / 10ft
Nov 2007
Congress Passes KT
Safety Act.
2007
Feb 2008
KT Safety Act Signed
by George Bush
2008
Feb 26 2011
Original Final
Regulation Release
Date
Mar 2009
NHTSA Released
Regulation Draft
Dec 30,2012
Latest date for Final
Regulation Release
Sept 2013
40%
of Vehicles
Need Cameras
Dec 2010
NHTSA Released
Proposed Regulation
2009
2010
2011
2012
2013
45% of Vehicles
will have cameras by
the end of 2012
(edmunds.com)
Janette Fennell
Founder
Kidsandcars.org
David Kelly
Administrator (Act)
National Highway
Transportation Admin
Sept 2014
100%
of Vehicles
Need Cameras
Barack Obama
President
Ray LaHood
Sec. DOT
David Strickland
Administrator
National Highway
Transportation Administration
2014
Rear View Cameras – Total Supply Chain Scheme
USA
Canada
Mexico
STT
USA
Mexico
SNL
N. America
Logistics Center
USA
Mexico
“Sony” or “make.believe” is a registered trademark of Sony Corporation.
Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies.
Other company names and product names are the registered trademarks and/or trademarks of the respective companies.
Confidential
Sony Automotive Div. Current Duties/Services
Engineering & Manufacturing
• Flexibility, faster reaction time to customer demand/needs, optimized cost solution.
• New Models introduction (APQP) working with other Sony factories and Japan.
• Engineer changes (ECR)
• Development of New Suppliers
• VA & CD Activities
Quality Assurance
• OEM Suppliers Quality Management
• ISO9001; ISOTS16949 (In process – Oct 2011)
• Core tool & customer specific requirements
• SNL Suppliers quality engagement
• Quick Feedback of quality issues with other Sony factories
Customer Service
• Direct communication with customer assembly plants
• Follow up QR’s & 24 Hrs Response
• Warranty parts analysis & G8D reports
Establishing
a common
Platform for
future
Automotive
businesses
taking
advantage
of twin
plant
operations
in Laredo
Supply chain
• Inventory Control Management
• Customer Demand & Forecast
• Super-Seihan Management
• Laredo Logistic Center (Distribution Center @Laredo Tx.)
“Sony” or “make.believe” is a registered trademark of Sony Corporation.
Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies.
Other company names and product names are the registered trademarks and/or trademarks of the respective companies.
Confidential
Why Sony is using Laredo to expand and growth Sony Automotive Businesses?
LOCATION – Major automakers for North America market were, are and
will continue producing their automobiles in US, MX or Canada.
SUPPLY CHAIN – Automakers can pick up most of their Sony products in one
single location, giving them transportation savings as well as
better and faster services. Internal logistics are also optimized.
MANUFACTURING – Automakers require consistent and reliable quality, as
well as immediate and accurate response and assistance in
case a Quality Concern arise on their assembly plants.
FLEXIBILITY – Automakers forecast changes every day, and it is require a great
flexibility to respond to a sudden increment or decrement in their
demand, avoiding additional expenses on higher inventories or
expedite transportation.
SNL centrally
located!!
North America
Logistic Center
(SNL - LLC)
SNL ISO TS,
30+ years of
expertise on
Manufacturing
& Quality
SNL highly
flexible from
end to end
“Sony” or “make.believe” is a registered trademark of Sony Corporation.
Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies.
Other company names and product names are the registered trademarks and/or trademarks of the respective companies.
Confidential
Thank you!