School Ties Step by Step Guide

‘School Ties’ Campaign:
A Step by Step Guide for School PTAs
1. Campaign Introduction & Benefits
to your School PTA
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eBay School Ties Campaign:
Introduction
• In October this year, we will be running a campaign to raise
money for UK schools
• eBay for Charity offers a new way for your school PTA to
fundraise
• Your PTA can register as a charity on eBay for Charity
and sell goods donated by parents, teachers and friends
• Your PTA’s supporters can also sell items on your
behalf, or buy and bid on goods your PTA is selling
• If your school PTA is interested in taking part, please email
us at [email protected] – meanwhile the step-bystep guide provided will help you get set up on eBay for
Charity before the campaign starts
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take part: key benefits
• Opportunity to raise extra funds by turning in-kind
donations into cash
• Opportunity to raise awareness: every time you list an item,
your PTA logo and mission statement appear in the listing
• Give your supporters a new way to get involved by either
selling on your behalf or shopping for items that benefit
your PTA
• Over 15 million eBay users in the UK, and over 200 million
worldwide, can potentially see your item—more people
than a silent auction or local benefit
• eBay will donate back all final values for items you’re
selling
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Getting started
• The material in the Step by Step Guide takes you through registering your
school PTA on eBay for Charity, and starting to sell goods
• If you have any questions on getting set-up, please email
www.missionfish.org.uk/care
• Once you are set up, you can visit www.ebay.co.uk/charitysupport to book a
free consultation to help you improve your selling tips
• Finally, if you don’t want to do the selling yourself, you can use a Trading
Assistant (independent companies or individuals who can do the selling for
you, for a fee)
• One of the largest UK Trading Assistants is Auctioning4U:
http://www.auctioning4u.co.uk/Auctioning4uLocations/
• You can visit the full directory of Trading Assistants at:
http://tradingassistant.ebay.co.uk/ws/eBayISAPI.dll?TradingAssistant
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2. School PTA Example: Hampton
Hill Junior School
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Hampton Hill Junior School
NCPTA innovative fundraising Award winner
• Hampton Hill Junior School have set
up auctions online and over 3 years
have sold over 2500 items, earning
over £25000
• Ebay feedback rating (1086
)
• Organisers provided supporters with
letter templates to send to celebrities
• Be personal! Head signed all letters
• Thank donors and purchasers
• Keep in touch and show them what
was achieved with the funds
“We wanted to collect top quality, authentic celebrity items. These were always well
packaged and promptly dispatched. We thank all our donors and purchasers. Many
have become lasting supporters of our school. “ Bill Jerman, Headteacher
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Hampton Hill Junior School
Winner of NCPTA Award for innovative fundraising
Many thanks to all supporters
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Hampton Hill Junior School
Winner of NCPTA Award for innovative fundraising
Many thanks to all supporters
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3. Step by Step Guide to Getting
Started
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MissionFish Charity Registration
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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MissionFish Charity Registration
•All participating charities
register with MissionFish
•Registration is free
•It takes 10 minutes and
two step - an online form
and a fax
•To get started, click on
the register link on the
MissionFish homepage
To register go to www.missionfish.org.uk/register
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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MissionFish Charity Registration
•Click the Register
Your Charity link on
the right hand side of
the page
•Read the
information and
continue registration
by pressing Start
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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MissionFish Charity Registration
•Provide logo, mission statement,
contact and bank details
•Fax documents
•Complete the online registration form.
•Once registered, you appear in the
MissionFish directory on eBay
•You can now sell your own items
though on eBay
•Your supporters can now donate 10100% of their final sale prices to you
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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eBay Registration
Create an eBay ID
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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eBay Registration
•Go to eBay.co.uk
homepage and click on the
Register tab
Go to eBay www.ebay.co.uk
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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eBay Registration
•Fill in the online form
•Enter your details and email address
•Choose an ID and password
•Check your email for confirmation
and follow instructions
•You have now created an eBay ID
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Adding a Direct Seller Account
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Adding a Direct Seller Account
If you have a Charity My MissionFish account and you're planning to
sell items on behalf of your own organisation, it's very important that
you add all the eBay user ID's your organisation plans to use to your
Charity My MissionFish account as Direct Sellers
As a Direct Seller you enjoy the following advantages:
•You don't have to provide credit card details to MissionFish
•You don’t have to meet the donation minimum and your charity does
not receive an e-mail notification when you post a new listing
• As we will not collect donations for you, there is no MissionFish
deduction
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Adding a Direct Seller Account
•To add your eBay ID as
Direct Seller, sign into your
MissionFish charity account
•Go to Sign In
www.missionfish.org.uk/signin
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Adding a Direct Seller Account
•Click on the ‘Manage
My Direct Sellers’ link
found on the left hand
side bar under Edit My
Profile
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Adding a Direct Seller Account
•
In the grey "Add a
Direct Seller" box,
add the eBay user
ID of the seller
you'd like to add,
and click the "add"
button
•
The user should
now be in your
Direct Seller list,
below the grey box.
•
You can add as
many Direct Sellers
as you wish
•You can remove a Direct Seller at any time
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Registering as a MF Seller
•Once you have added your eBay ID as a Direct Seller, you
need to register as a MissionFish Seller
•You will not need to add any credit card details with
MissionFish
•Once you have created this account, you will have two
MissionFish accounts:
MissionFish Charity Account: Here you can view all items
being sold in support of your charity
MissionFish Seller Account: Here you can view all the items
you are selling
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Registering as a MF Seller
•To register as a MissionFish Seller go to
www.missionfish.org.uk/register and sign
in via eBay to complete registration
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Creating an eBay Seller account
To create an eBay Sellers account, you will need to list an item you wish to sell
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Creating an eBay Seller account
•Go to www.ebay.co.uk
and click the Sell tab
• Start creating a listing for
your item.
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Creating an eBay Seller account
•In the ‘How Your Selling’ section of the
listing process, look for the Charity ribbon
XX and the box ‘ Donate a percentage to
charity’
•The MissionFish directory will appear
•Simply search for your charity and
choose to donate a 100%
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Creating an eBay Seller account
•Once your listing is
created, review the
page and you will see
your logo and mission
statement
automatically appear
in the listing
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Creating an eBay Seller account
•Before your listing
is live on eBay, you
will be prompted to
create an eBay
sellers account
•Choose a method
of payment for
eBay fees
•Remember, eBay donate a 100% of a Direct Sellers Final
Value Fee back to the charity
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Creating an eBay Seller account
•Your listing is now live on
eBay
•The bidding starts!
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Additional Information: PayPal
•Register your
charity with PayPal
•Select a Business
Account
•Email PayPal for
discounted charity
rate
•Speak to PayPal
on 08707 307 191
MissionFish Charity Registration
eBay Registration
Adding a Direct Seller
eBay Seller Account
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Note: You can also receive
donations from your supporters
Receive donations from eBay sellers
• Called Community Selling
• eBay sellers give 10-100%
of a sale to a charity of their
choice (they have registered
with MissionFish)
• Listings appear with giving
ribbon , charity logo and
mission statement
• You can cancel listings that
do not fit your mission
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Ways to encourage your
supporters to sell for your PTA
• Tell staff, volunteers, supporters, funders,
stakeholders and beneficiaries you are
registered with eBay for Charity
• Publicise your participation in the programme
on your website, in newsletters, fundraising
packets, bulletin boards, direct mail etc.
• Highlight community sellers – track the items
that supporters sell on your behalf; publicise
unique items being sold on your behalf
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your MissionFish homepage
• Once registered,
receive homepage
• Your homepage
lists all items being
sold for you
• Also lists your top
Community Sellers
• Can use the URL in
online and offline
materials
• Single point of
entry for buyers
and sellers
Shop now to support our cause.
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