MediaWorks Interactive Site Profiles

MediaWorks Interactive
Advertising Opportunities
2
MediaWorks Interactive Site Profiles
therock.net.nz
Male
bsport.co.nz
radiolive.co.nz
maifm.co.nz
c4tv.co.nz
solidgoldfm.co.nz
kiwifm.co.nz
morefm.co.nz
theedge.co.nz
thebreeze.co.nz
Female
tv3.co.nz &
3news.co.nz
10yrs
20yrs
30yrs
40yrs
50yrs
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3News Display Advertising
Available ad sites, display sold CPM or tenancy (SOV)
• Banner (CPM, 100% or 25%)
• Island (CPM, 100% or 25%)
• Super Island (CPM, 100% or 25%)
• Sponsored Link (CPC)
Target activity across 3News categories:
National
Politics
World
Technology
Entertainment
Weather
Lifestyle
Sunrise
Sport
Campbell Live
Business
60 Minutes
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3News Video On Demand
• New Zealand’s leading video news source
• Endeavour to release breaking news stories
first
• Unique scenario of sourcing stories from
both TV & Radio platforms
• 3News, Sunrise, Midday News, Campbell
Live and Nightline all streamed LIVE online
VOD Categories:
National
Technology
World
Weather
Entertainment & Film3
Sunrise
Lifestyle
Campbell Live
Sport
Nightline
Business
3News LIVE Stream
Politics
Extended Video
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TV - Display Advertising
Available ad sites, display sold CPM or tenancy (SOV)
TV3
• Banner (CPM, 100% or 25%)
• Skyscraper (CPM, 100% or 25%)
• Island (CPM, 100% or 25%)
• Small Banner (footer)
• Sponsored Link (CPC)
C4
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Banner (CPM, 100% or 25%)
Skyscraper (CPM, 100% or 25%)
Island (CPM, 100% or 25%)
Sponsored Link (CPC)
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Radio - Display Advertising
Available ad sites, display sold CPM or tenancy (SOV)
Banner, Skyscraper, Island & Sponsored Link
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The Edge (CPM, 100% or 25%)
The Rock (CPM, 100% or 25%)
MoreFM (22 regional markets + national)
The Breeze (16 regional markets + national)
RadioLIVE (+ super island)
Solid Gold/GrownUps
KiwiFM
MaiFM
BSport (+ super island)
UnderTheRadar
•
NZSport
7
Targeted Packs
Combo Run of Site
Youth & Adult Run of Site combined
Youth Run of Site
50%: The Edge, The Rock, C4
100%: MaiFM, KiwiFM, UnderTheRadar
Adult Run of Site
50%: TV3
100%: MoreFM, Breeze, RadioLIVE, Solid Gold
15-29 Females
50%: The Edge, TV3, C4
100%: MoreFM, 3News Entertainment, 3News Lifestyle
15-29 Males
50%: The Rock, TV3
100%: 3News Sport, BSport, Mai FM, Kiwi FM, UnderTheRadar
18-49 Females
50%: The Edge, TV3
100%: MoreFM, 3News Entertainment, 3News Lifestyle, Breeze
18-49 Males
50%: The Rock, TV3
100%: 3News Sport, BSport, 3News Business, MaiFM, KiwiFM, UnderTheRadar, RadioLIVE, Solid Gold
All People 25-34
50%: TV3, The Rock, The Edge
100%: MoreFM, Breeze, 3News Lifestyle, 3News Entertainment, 3News Business, 3News Sport, BSport,
Kiwi FM, UnderTheRadar, RadioLIVE, Solid Gold
All People 35-54
50%: The Rock, TV3
100%: MoreFM, 3News Lifestyle, Breeze, 3News Business, 3News Sport, BSport, RadioLIVE, Solid Gold
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eLetters
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Sent daily, weekly or fortnightly
People that opt-in to database
One advertiser on each eLetter
Perfect opportunity to exclusively align
brand with station
Combo eLetters
3News, C4, The Edge
Database
108,100
Individual
3News (5 day, Mon-Fri)
23,830
The Edge (Wednesdays)
48,280
The Rock (fortnightly)
37,140
C4 (Thursdays)
35,320
MoreFM (fortnightly)
- Auckland
- National (exc Auckland)
- National (inc Auckland)
13,100
18,900
32,000
9
3News Video on Demand
• New Zealand’s leading video news source
• Endeavour to release breaking news stories first
• Unique scenario of sourcing stories from both TV &
Radio platforms
What you get - Banner, In-Player Banner, Pre-Roll, Post-Roll
VOD - All Video
200,800 streams
VOD - All Video (20% SOV weekly)
40,160 streams
(can exclude exclusively sponsored categories/programmes)
VOD Categories:
World
Weather
National
Sunrise
Sport
Campbell LIVE
Business
60 Minutes
Politics
Nightline
Entertainment & Film3
3News LIVE Stream
Lifestyle
Extended Video
Technology
10
TV3 On Demand
Catch-up on all your local TV3 shows at your leisure.
Popular TV3 shows On Demand include:
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Outrageous Fortune
Underbelly
Pulp Sport
7 Days
Target
ING Golf Show
America’s Next Top Model - exclusive video
plus more….
TV3 also drives viewers online with a post broadcast
promo advertising the On Demand service
What you get - Banner, In-Player Banner, Pre-Roll, Post-Roll
VOD - avg weekly
40,000 streams
(excludes exclusively sponsored programmes)
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Youth Video on Demand
C4 and EdgeTV VOD - perceived ownership of all
locally produced video content
• C4 - Skins On Demand, Jono’s New Show, NZ
Top 40, Vodafone Select Live, Interviews,
Movies & Games, C4 Exclusive and much more.
• EdgeTV - Madhouse, Fletch & Vaughan, The
Nightshow, EdgeTV Ads, interviews, music
videos and much more
What you get - Banner, In-Player Banner, Pre-Roll, Post-Roll
(excludes exclusively sponsored programmes)
Video All (C4/EdgeTV)
12,710 streams
EdgeTV
4,130 streams
C4 Video on Demand
8,580 streams
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The Rock Video On Demand
Hilarious, painful and emotion inspiring the NEW Rock
website brings to the Kiwi male - girls, rock music,
funny sh*t, sport, plus much more! What more do you
want?
Rock listeners can now watch video content aligned
with their favourite channel
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Music - videos, interview, fans, etc
Funny Sh*t!
Classic Sporting Moments
plus more….
What you get - Banner, In-Player Banner, Pre-Roll, Post-Roll
(no pre/post-roll around embedded content video - YouTube)
VOD - avg weekly
2,000 streams
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Interactive Takeover
“Interactive Takeover” directly targets its
potential audience - great for movies, games,
album releases, DVD, etc (frequency capped)
Offer a prize as an incentive to click, watch &
win!
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Control Room
Take control of The Edge LIVE! Watch what’s happening in the studio live via our studio
webcam, listen online, see what we're playing, and best of all message us in the studio.
Webcam
Listen Online
The Edge Control Room
• Studio Webcam, Listen Online & Message Studio
• 470x60 ad site across base of each window
• 15 second audio pre-roll on Listen Online
• $3,000 per week or $10,000 per month
• est 14,740 impressions per week for all 3 windows
Message Studio
Benefits
• Unique brand association
• Listen Online pre-roll cannot be “skipped”
• Effective and accountable advertising
• Listeners can click directly through to the client site at
anytime
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Radio Listen Online - LIVE!
• Stream all our radio stations LIVE online
• Users listen whilst at work or at home
What you get - 15 second audio pre-roll, in-player banner
est streams per week
All Listen Online
All Listen Online
All Listen Online
Youth/Adult 69,750
Youth
43,940
Adult
25,810
The Rock
The Edge
MaiFM
KiwiFM
Youth
Youth
Youth
Youth
20,100
19,720
3,290
830
MoreFM
RadioLIVE
Solid Gold
The Breeze
BSport
Adult
Adult
Adult
Adult
Adult
10,550
7,320
4,060
3,460
420
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3News Audio on Demand
• Breaking news bulletins
• In-depth interviews
• Updates from the hourly radio news bulletins
What you get - Banner, In-Player Banner, Pre-Roll, Post-Roll
3News AOD
1,750 impressions p/w
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3News RSS Feeds
• RSS = Really Simple Syndication
• You no longer have to wait until 6pm for the News.
• RSS Feeds are updated every time a new news
story is posted on site
• Subscriber numbers are growing as more choose to
receive their news from 3News
What you get - logo, brought to you by, logo on website
3 News RSS Feeds
10,320 browsers per week
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Studio TXT
Listeners that TXT the studio receive a 50 character text back direct to
their phone (the first 110 characters are taken by the station)
est TXTs per week
The Rock
The Edge
KiwiFM
RadioLIVE
MaiFM - Auckland & Northland
MaiFM - Auckland
Solid Gold
The Breeze - National
2,500
30,000
300 (per month)
125
350
300
300 (per month)
100 (per month)
MoreFM - all markets
MoreFM - Auckland & Northland
MoreFM - Waikato & Tauranga
MoreFM - North Island Central *
MoreFM - North Island South **
MoreFM - South Island North ***
MoreFM - South Island South ****
2,000
1,450
350 (per month)
680
260 (per month)
390
145 (per month)
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****
Rotorua, Gisborne, Taupo, Taranaki, Wanganui, Hawkes Bay & Manawatu
Wellington, Kapiti, Wairarapa & Horowhenua
Canterbury, Nelson & Marlborough
Dunedin, Queenstown, Central Otago & Southland
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TXT Integration
• We can integrate TXTing into any campaign
• Perfect medium to increase a campaign’s interactivity
• Delivering a database and real time reporting
Competition
fastest finger, in the draw, first person through, vote & win
Sample
Integrated into the client’s campaign, txt to receive a sample by post
Vote
run a voting competition where participants could win a prize
Vouchers
• txt in and receive a txt voucher on your phone
• txt in email address to receive an email voucher
• txt in and subscribe to get vouchers/deals/info from the client (client pay for push
txts)
Call to Action
• Add to any TV, radio or online activity
• User txts for more information, call back or be sent more information – immediate
response to your ad
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Online Games
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Create enthusiasm for product or company
Fun and memorable
Library of games to choose from
or, custom make a game to your requirements
Integrate client logo/product
High score table and player database option
People come back to better their own score
Users send on to their friends - viral
All resulting in more time engaged with your brand
and great reach
www.modelmedia.co.nz/games/