Lucie Pilipova - Creativewoman

Chateau Trnova
Specifics of a small hospitality business
Lucie Pilipová
Partner of Via Perfecta, Co-owner and General Manager
of Chateau Trnová
WOMAN – AN ECONOMIC GATEWAY TO AFRICA
May 10 – 11, 2011
Nairobi, Kenya
Lucie Pilipová - Introduction
Via Perfecta – founding Partner (1998 – present)
– event management, PR and public relations
Consultant and trainer in diplomatic protocol and
etiquette
Gastro Žofín - Partner (2007 – present)
– catering and restaurant business
Millennium Czech Republic – founding Partner (2000 –
2004)
– catering company. Sold to Zátiší Catering Group in
2004
Mediterranea R.E.I. – founding Partner (2002 – present)
– real estate company
Chateau Trnová – Co-owner and General Manager (2009
– present)
Wife and mother of 3 children
My professional and life experience
Small business management - VIA PERFECTA
 Strategy and planning
 Economics and Finance
 HR management
 Project management
Professional clients´ approach and VIP care
Catering management practice
Restaurant management practice
International hospitality business experience
… as my husband says: your “Knives and Forks Business” …
...LED ME TO TO
CHATEAU TRNOVÁ
Chateau Trnová – services we offer:
 Venue for rental
 Social events and company presentations
 Weddings
 Private parties
 Film and Photo shooting
 Accommodation (12 rooms)
 Venue for our own cultural, social and other
events
 Opera Viva (cultural project)
 Degustation evenings
 Trainings in protocol, etiquette and
communication
 Sport and Relax services
Examples of similar companies:
KENYA:
Diani Marine
• Accommodation on Diani Beach
• First class diving excursions
• Diving school
• Rental of diving equipment
Run by Sylva Pospischilova and Thomas Sollacher
FRANCE:
Chateau Lagorce
La Ramade
Chateau de Bouceel
CZECH REPUBLIC: Chateau Mcely
History
1895
2006
2009- opening of the Chateau to public
Social events and comp
presentations
Weddings
Degustation evenings
Catering
Opera Viva
Trainings in protocol
and etiquette
Sport and Relax
Specifics of management of family hotel business
Different services – different marketing
•
Different target groups (companies x private clients)
•
Different tools of communication (direct mail x advertisement at
wedding specials)
Different services – different sales strategy and finance planning
•
Different price strategies
•
Different cash flow planning for each product / service
Specifics of family hotel business
Different service – different requirements for facility management, staff,
other services
Seasonal unstability
•
Seasonal peaks (weddings x company presentations x private
parties)
•
Last-minute accommodation requests x long-term planning of
weddings and company presentations
Main goals in a family hotel business
Profit
mainly re-invested into:
• Maintenance and Redesigning
• Development of the Venue
Quality service - Every day and for each client
Good will and reputation
Real effectiveness (365 days / 24 hrs)
Specifics of management at Chateau Trnova:
Flexibility of the executive team
Business synergy effect
•
Via Perfecta – does sales and marketing
•
Via Perfecta - does Chateau´s event management, mainly corporate
events and weddings
•
Via Perfecta – dedicates to day to day management of the Chateau
/including technical issues/
•
Žofín Catering – provides staff and technical support for larger
catering events.
 Whole family support and understanding
•Roles division:
long term financial planning (my husband Ivan)
day to day management and coordination of all activities (me)
•Understanding and ad hoc help of my 3 children
•Entrepreneurship education of the children
 Personal engagement and my “multifunctionality”
What is my motivation?
I create something with sustainable character and value.
Quality service that we provide brings me satisfaction.
I try to contribute to culture heritage of my country.
I am building a family enterprise where my children can later participate
if they like to.
It is our home
I SIMPLY LOVE IT ! It is my passion! 
Thank you for your attention
and good luck to your business!