Add More to Their Life

Add More
SMILES
to Their Life
2013
Pet Dental Health
Awareness Campaign
Program Guide
Welcome
2013 Pet Dental Health Awareness
(PDHA) campaign
How many smiles could you add to your patients’ lives? Before you
answer, we invite you to take a look at the new 2013 PDHA materials
designed to engage your team and your clients in the importance of
oral health for overall health in pets.
This year’s program is all about supporting your active recommendation
by giving you interesting, interactive — and even entertaining! — ways
to educate pet owners on the benefits of a healthy mouth for a healthy
body, plus making things fun with daily instant win and sweepstakes
prizes at PetDental.ca.
Without a specific dental recommendation from you as a veterinary
professional, pet owners may not understand how regular dental
checkups, daily brushing and the right nutrition equal a long, healthy life
for their pets. Remember that clients rely on your expert advice about
their pets’ dental care to strengthen the special relationships they
share together.
Thank you for your continued support and for joining us year-round in
adding more smiles to the lives of all your patients.
Go to PetDental.ca for downloadable clinic materials,
like pet dental charts and an exam room poster, to
support your active recommendation
Good oral health adds up
Emerging science suggests a strong link between good oral health, and heart and kidney health. Educating pet owners
about the effects of oral health on their pet’s overall health is the first step to long, healthy lives for your patients.
A healthy equation for life:
USHING
BR
Brushing pets’ teeth daily to remove plaque is the foundation of
oral care. Plaque buildup can cause irritated, bleeding gums that
allow bacteria to enter the bloodstream, then travel throughout
the body harming vital organs such as the heart, liver and kidneys.
ECKUPS
CH
Checkups allow you to give expert advice when it comes to your
patients’ dental care. Routine dental checkups and recommendations
are crucial for removing harmful bacteria and for maintaining your
HT NUTR
IG
ION
IT
THE
R
patients’ oral health and overall systemic health.
The right nutrition can also ensure good dental care between
cleanings. Hill’s® Prescription Diet® t/d® Oral Health pet food is the
ONLY pet food clinically proven to reduce gingivitis by working like a
toothbrush to fight oral bacteria with every bite. Feeding t/d Oral
HEALTHY
G,
E
LIF
LON
Health is an easy way for pets to receive good oral care every day.
Check out PetDental.ca
for technical papers on the
subject of pet oral health
Your 2013 Campaign Materials
We’re excited to introduce the 2013 Pet Dental Health
Designing creative lobby displays, sending out a dental
Awareness campaign. With your 2013 kit, resources for you
education newsletter, and hosting a fun and social open
and your clients at PetDental.ca, and fun animated videos
house are just a few of the ways you can support pet
promoting pet dental health, you have all the materials you
dental health. Make it a team effort — everyone can
need to get started implementing a fun, rewarding pet
get in on this opportunity to show pet owners the
dental program in your hospital.
importance of pet dental care in an engaging way.
t/d® challenge kit – Use this fun
interactive demonstration tool to show
pet owners how Hills® Prescription Diet®
t/d® Oral Health works like a toothbrush
to remove harmful bacteria from
pets’ teeth.
Shelf talker – Hang this on in-clinic
shelving to remind pet owners how
t/d fights bacteria with every bite.
Toothbrush kits – Hand out these kits to clients to give
them the tools they need to follow your recommendation
for taking care of their pets’ oral health. Each kit includes:
n pet toothbrush and human toothbrush
n guide for pet owners on pet oral health
n how to brush your pets’ teeth guide
n…
plus a Hill’s Smile Sweepstakes scratch card for entries
to win great prizes at PetDental.ca
Counter mat – Place this
mat on your reception
counter to reinforce your
recommendation of the
right nutrition for oral and
overall health.
Low Res
Would you know if your
pet had dental disease?
• Without proper dental
care, most pets develop
dental disease
• Dental disease can negatively
affect your pet’s heart,
kidneys and liver
• It can also cause severe pain,
which most pets try to hide
Don’t let your pet silently suffer from dental disease.
Please call us to schedule a dental exam today.
pet had dental disease?
Pet
owner reminder postcards –
Mail these postcards to your
clients to remind them to schedule
a dental exam for their pet.
Would you know if your
t/d® sampling sheet – Following
all pet dental prophies, offer
them a FREE small bag of t/d
Oral Health pet food and use
this sheet to track your success.
• Without proper dental
care, most pets develop
dental disease
• Dental disease can negatively
affect your pet’s heart,
kidneys and liver
• It can also cause severe pain,
which most pets try to hide
THE
T NUT
R
GH
RI
HEALTHY
G,
E
LIF
ECKUPS
CH
ION
IT
USHING
BR
LO
N
Don’t let your pet silently suffer from dental disease.
Please call us to schedule a dental exam today.
Wall clings – Display these in your
clinic to get your team and your
clients excited about the many
benefits of dental health for pets.
Add More
SMILES
to Their Life
Explore PetDental.ca for fun and creative ideas
to support pet dental health in your clinic
PetDental.ca
PetDental.ca gives you and your clients access to reliable educational
resources on proper pet dental care. It also reminds your clients to speak
with their veterinary professional about their pets’ specific dental needs.
Visit PetDental.ca to learn how
to share these videos digitally
and in-clinic with your clients
For you —
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n
n
Downloadable clinic materials such as: canine and feline dental charts,
an exam room poster, a video on t/d technology and more
Links to technical papers on the subject of pet dental health
A how-to video illustrating how you can make the most of the
PDHA program at your clinic
For your client —
n
n
n
n
Illustrated references on how to properly brush pets’ teeth
Information about the importance of checkups and the right
nutrition for good dental health
FAQ section providing answers to the most common pet owner questions
Hill’s Smile Sweepstakes for a chance at winning a free year’s supply of
Hill’s® Prescription Diet® t/d® Oral Health
Dental Videos
Animated pet owner videos – Share this educational — and amusing —
video series about a family with pets who need dental care. Visit
PetDental.ca and view the clinic resources to learn how to link these
fun videos in your clinic email newsletter, Facebook page, Twitter page
or website — or download them for use on an in-clinic TV.
How-to video for your clinic – This video will have an overview of
the entire PDHA program and all the elements available to your clinic,
suggestions on how to use them and some fun ideas for
in-clinic activities.
Smile Sweepstakes
Now, only at PetDental.ca, clients have something to smile
about with the Hill’s Smile Sweepstakes. All they have to do
is register to be automatically entered to win:
®
®
®
A year’s supply of FREE Hill’s Prescription Diet t/d
Oral Health pet food — 1 pet owner will win every week!*
Clients can earn more entries by completing their
PetDental.ca profile, uploading a profile photo, uploading a
photo of their pet, and completing short surveys on the site.
Plus daily instant win prizes include:
®
n Amazon Kindle Fire
®
™
n Apple iPod Touch
®
™
n Apple iPad
nGift cards to Best Buy, Canadian Tire,
The Home Depot and many more.
With helpful resources on how to properly brush pets’ teeth and answers to
common dental questions, every pet owner who visits PetDental.ca is a winner!
*One winner will be drawn every week starting January 7, 2013, and ending April 30, 2013.
A nutrition recommendation
to smile about
Hill’s® Prescription Diet® t/d® Oral Health brand pet food:
nThe
ONLY pet food clinically proven to reduce gingivitis
1-4
and accumulation of both plaque and tartar
nWorks
like a toothbrush to remove bacteria-laden plaque
nHigh
level of clinically proven antioxidants to help
promote a healthy immune system
t/d works like a toothbrush to clean
teeth and fight bacteria as pets chew
Patented fibre matrix technology helps
kibble stay in contact with the tooth
surface clear to the gumline
Gently scrubs away bacteria-laden
plaque and helps reduce gingivitis,
for better oral and overall health
Watch a video about
the technology of t/d
a t Pe t D e n t a l . c a
Visit PetDental.ca today and check out these resources:
More tips and information to help you add more smiles to your patients’ lives
n
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n
n
A video on how to implement the program in your clinic
Fun animated videos to educate and entertain pet owners
… and more!
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO LEGAL RESIDENTS OF CANADA 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Promotion ends 4/30/13.
For Official Rules, prize descriptions and odds disclosure, visit http://hills.promo.eprize.com/smilesweepstakes/. Winners must answer a mathematical skill-testing question correctly in order to receive a prize.
137 prizes (approximate retail values from $833 CAD to $25 CAD) available to be won. Sponsor: Hill’s Pet Nutrition Inc., 6521 Mississauga Rd., Mississauga, ON L5N 1A6 Canada
Logan EI, Finney O, Hefferen JJ. Effects of a dental food on plaque accumulation and gingival health in dogs. J Vet Dent. 2002;19:15-18.
Logan EI, Berg ML, Coffman L, et al. Dietary control of feline gingivitis: results of a six month study, in Proceedings. 13th Annual Dental Forum. 1999.
3
Finney O, Logan EI, Simone AJ, et al. Effects of a diet on existing plaque, calculus and gingivitis in dogs, in Proceedings. 10th Annual Veterinary Dental Forum. 1996;143-146.
4
Theyse LFH, Vrieling HE, Dijkshoorn NA, et al. A comprehensive study of 4 dental home care regimens in client owned cats, in Proceedings. Hill’s European Symposium on Oral Care. 2003;60-63.
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© 2012 Hill’s Pet Nutrition Canada, Inc. ®/™ Hill’s Prescription Diet and t/d Oral Health are trademarks owned by Hill’s Pet Nutrition, Inc.
iPad and iPod are trademarks of Apple, Inc. Kindle is a trademark of Amazon Technologies, Inc. All rights reserved. Apple, Inc. and Amazon Technologies, Inc. are not sponsors or participants of this promotion.
CPD-1171E