How to Become a Best Place to Work

How to Become a
Best Place to Work
5 Traits of the Winners
Introduction
Being a Best Place to Work
means that your employees vouch
that they want to work for you.
It doesn’t mean that you have
to be a Facebook or a Google.
Glassdoor’s Best Places to Work
list is not vertical specific. In fact,
the list covers every vertical.
There is no mold
for winners.
Be good to your
employees and
you’ll reap the
rewards!
Why It Matters
Not only does it mean you are doing the job right, but
it also means that your employees like working for you.
86%
of Best Place to Work winning
companies use Glassdoor reviews
to keep a real-time pulse on their
company’s culture
1
People love working here
Best Places
to Work 2016
Source: 1 BPTW Webinar Poll of the 2015 Winners, December 2014
3 Most Common Myths
Common Myths:
1
2
3
I need to be in tech to be on the list
I need to be a large company to make it on the list
I can’t be on the list because my company doesn’t
have the means to provide extravagant perks
Fact:
The majority of the
companies on the
Best Places to Work
list are NOT tech
companies!
1
Source: 1 Glassdoor Data Labs, BPTW 2015 Winners List
5 Traits of the Winners
Trait #1
People Matter
Trait #1
Ever heard the saying that you are who your friends are?
Well your company is only as good as the people that it’s
made of, and good people attract other good people.
Interesting Stat:
Most job seekers
read 4-7 reviews
before forming an opinion
of a company
1
Source: 1 Glassdoor User Survey 2014
Trait #1 |
Action Plan
Ensuring your people matter checklist:
Find people that enhance your culture
Have high hiring standards
Don’t let candidate quality be sacrificed
“
At the end
of the day
you bet
on people,
not on
strategies.
”
- Lawrence Bossidy, GE
5 Traits of the Winners
Trait #2
People Feel
Heard
Trait #2
In order to become a Best Place to Work,
there has to be transparency from top to
bottom at an organization.
It’s impossible to achieve that without listening
to your employees.
Trait #2 |
Action Plan
Average Companies:
Send company surveys to get in touch
with their employees and evaluate feedback
The Best Companies:
Send company surveys and close the loop
on their strategy to fix any existing problems
5 Traits of the Winners
Trait #3
People
Can Grow
Trait #3
Now that we’ve talked about the people at your
organization, it only makes sense that we’d help point out
one key trait that will keep those people at your company
when you have them—opportunities for career
advancement and training.
Employees are most engaged when they are not stagnant.
The best companies keep their employees challenged,
constantly developing new skills and in a state of learning.
The #2 reason
candidates accept
a job after salary
is career growth
opportunities
1
Source: 1 Glassdoor User Survey 2014
TRAIT #3 |
Action Plan
Average Companies:
Approve any training
Keep employees in the same roles they were hired to do
Don’t have a clear action plan for growth in each review cycle
The Best Companies:
Send employees to trainings that they’ll actively use
on a day to day basis
Present new challenges and career opportunities to keep
employees engaged
Have clear action plans to address each review period
5 Traits of the Winners
Trait #4
Leaders Matter
Trait #4
In order to ensure that you remain a Best Place to Work
amongst candidates, it is vital that you have a clear
vision and constant reinforcement of the direction that
the company is headed.
Common themes among
highest rated CEOs on Glassdoor:
Clear vision for the future
Strong leadership
Motivates employees
Personable and approachable
Trait #4 |
Action Plan
Average Leaders:
Indecisive with the tough decisions
Prioritize being liked
Usually make the right decision
Do not communicate often
Strong Leaders:
Tough and decisive
Prioritize being respected over being liked
Have confidence in all of their decisions
Communicate and ensure everyone knows
where the company is headed
5 Traits of the Winner
Trait #5
People Feel
Appreciated
Trait #5
We’ve all asked ourselves at one point or another –
how important really are the perks to your employees
and what perks are the most important to ensure
employee retention?
Company perks help build a sense of pride amongst
your employees. Your employees want to brag about
their work environments to their friends and feel proud
of where they work.
Top 5 Employee Motivators
2
1
46%
Unexpected
75%
Pay Raise
1
Treats
1
3
40%
Involved in
Decision-Making
Process
1
4
37%
Opportunities
for Career
Development
5
1
35%
Recognition of
Accomplishments
1
Source: 1 Harris Interactive Survey by Glassdoor, Employee Appreciation Survey, September 2013
Trait #5 |
Action Plan
Unexpected treats you
could give your employees:
Snacks
Lunches
Dinner
Thank you notes
Money, unexpected
treats/rewards, and being
involved in the decision-making
process top the list of biggest
employee motivators
1
Opportunities for career development:
Training
Workshops
Regular performance feedback
Source: 1 Harris Interactive Survey by Glassdoor, Employee Appreciation Survey, September 2013
Key Takeaways
& Resources
How to Become a Best Place to Work?
5 questions every employer should be asking:
TRAIT #1
People Matter
TRAIT #2
People
Feel Heard
TRAIT #3
People
Can Grow
TRAIT #4
Leaders
Matter
TRAIT #5
People Feel
Appreciated
What differentiates my company
from my competition?
What do my employees say are
the pros about working here?
What do my employees say could
be improved at our organization?
What do our employees think of
our management team?
Do employees feel engaged at
our company?
It’s easy to get started!
Sign up for a FREE Employer Account
to start monitoring your brand reputation today.
About Glassdoor
With millions of company reviews, salary reports, interview reviews and benefits
reviews on more than 445,0001 companies worldwide, Glassdoor is a trusted
and transparent place for today’s candidates to search for jobs and research
companies. Glassdoor helps employers across all industries and sizes advertise
their jobs and promote their employer brands to a well-researched, highly
selective candidate pool. By advertising jobs via mobile devices, email alerts and
throughout Glassdoor, employers influence candidates at the moment they’re
making decisions. This results in better applicant quality at a significantly
lower cost-per-hire compared to traditional job boards.2
To get involved in the conversation on Glassdoor and start managing and promoting your employer brand,
email [email protected], call (415) 339-9105 or visit www.glassdoor.com/employers.
For the latest in recruitment marketing tips, best practices and case studies, follow us on Twitter: @GDforEmployers.
Sources: 1Glassdoor Internal Data, June 2015; 2Brandon Hall Group Report: Understanding the Impact of Employer Brand, November 2014