the 2016 - Path to Purchase Institute

A special supplement to
guide
the 2016
to Digital Shopper Marketing
Featuring in-depth
profi
les fromin-depth
leading
Featuring
companies,
including:
profiles from
leading
companies, including:
• Ansa
• HelloWorld
• Quotient
• CartSmart
• ibotta
• SavingStar
• Catalina
• Inmar
• Shelfbucks
Crisp
•• GfK
• InContext
DYNAMIQSolutions
Key Ring
•• IRI
•• WSL
MaxPoint
• TPG Rewards
• Fluent
• MyWebGrocer
• Yieldbot
• Valassis
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
ANSAINSIDE.COM
ANSA’S CAPABILITIES
Shopper marketers and their agencies rely on ansa to maximize the efficiency and
impact of every marketing dollar. When you ask for ansa from any of our trusted
ad partners you automatically get targeting, optimization, and measurement of
the in-store effectiveness for your digital media initiatives. In addition, the insights
provided will help you fine-tune strategies for your next campaigns.
ADVERTISING TARGETED
AT HIGH-PERFORMING STORES
TARGET areas and locations based on past store sales.
50% of top US retailer stores can drive up to 70% of the sales
volume for your campaign’s specific products. ansa’s ad partners can
help you target media towards these historically successful locations
and spend your marketing dollars in the most effective way.
SUPPRESS media in control areas to test effectiveness.
ansa automatically selects 10% of your campaign’s targeted stores
to be held out as control stores for measurement purposes. By
withholding media from these stores, you can accurately gauge
campaign performance for the 90% that receive media support.
OPTIMIZE media delivery based on daily store data.
While your campaign is running, ansa’s ad partners optimize media
in-flight based on the sales velocity of your advertised items. By
serving media to high-performing stores, you can maximize results.
INSIGHTS
MEASURE effectiveness to build future success.
When each campaign is completed, ansa provides insights by
integrating and delivering sales and media results. By seeing what
works best, ansa’s clients learn, adapt, and refine future strategies.
DAILY, STORE-LEVEL
SALES ANALYTICS
KNOWLEDGE IS THE PATH TO EFFECTIVENESS
ansa empowers marketers, agencies and ad networks to:
•
Increase spending efficiency by 15%–50%
•
Intelligently target new item, seasonal and promotional campaigns
•
Automatically optimize campaign performance in real time
•
Continuously learn and improve from store-level insights and measurement
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
KEY EXECUTIVES
ansa is the flagship brand of Retail Solutions Inc.
for targeting, optimization, and attribution of digital
campaigns. Through our ad partners, ansa has been
part of successful campaigns from leading CPGs since
spring of 2014.
Ask any of our trusted ad partners for ansa
inside your next campaign. When you do, you’ll
automatically get:
Jon Golovin, CEO Retail Solutions Inc.
MAJOR CLIENTS
Over 35 CPGs and their agencies through ansa’s ad
partners. To see a complete list of ansa integrated ad
partners, please visit ansainside.com/partners.
• Targeting based on historical sales by store
• In-flight optimization based on sales performance
throughout the campaign
• Integrated insights through automated reporting
at campaign’s end
INDUSTRIES SERVED
• CPGs
• Agencies
Michael Quinn, General Manager for ansa
Meredith Williams, Director, Business
Development for ansa
CONTACT
201 Ravendale Drive
Mountain View, CA 94043
215.681.8575
[email protected]
Make your
campaigns
POP!
With ansa, every campaign is a success. ansa uses daily, store-level sales
at America’s largest retailers to automatically target historically promising
stores, enable optimization of media in-flight, and provide valuable insights
about your media activation for each campaign.
Get popping with our ad partners at ansainside.com
Ask for ansa from any of our ad partners:
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
CARTSMART.COM
YOUR CONSUMER IS ON THE PHONE…
WHAT WOULD YOU LIKE TO SAY TO THEM?
CartSmart was not designed by programmers, it was designed by like-minded Consumer Packaged
Goods Veterans that were tired of recycling the same old core programs with just a fresh coat of
paint on them. CartSmart’s creators knew we could all do more for the brands we manage, we
could engage consumers better, and have longer relationships with them. Brands are amazing
things, people love brands, but are they always buying yours? Where are your gaps that leave you
hoping vs. knowing that the consumer is buying?
You’ve built fans on social media, your website, your CRM, your ad campaigns, and simply in store.
You share, tweet, post, email, host contests, give points, give back, and strive for the spotlight. It’s
awesome and exciting to be your brand’s fan. Except for one thing – it’s a little hard to keep up. It’s
too easy to shop in the wrong store, get distracted in a flyer, or forget about your last email before
the next shopping trip. Oh and then there is your competition who are getting louder in tireless
attempts to steal your share.
While you’re busy growing your fan base, CartSmart provides you a platform to connect directly to
your fans. Think of CartSmart as your personal app where you have a massive amount of flexibility
to build the right consumer experience. People are genuinely interested in what you’re up to.
Where we’d like to help you is to keep you connected to those fans and understand them a little
better. You get to drive, we just want to be your pit crew.
RELEVANCE IS THE NEW REACH
There’s one thing that we’re really bad at: providing
you an audience who carry the same propensity
to purchase your brand as your competitors’.
If you’re looking to mass-advertise along side all
of your competitors, or to rent a week of sales,
time to turn the page. Instead, CartSmart
connects your fans with your message in a
very personal way.
Do you want to reach your fans with a contest, tell
them that your item is featured in a flyer, there’s a
coupon on your website, or a new launch in-store
this week? You are in the driver’s seat when it
comes to deciding what content to share with your
fans. We think reach quality is paramount, so when
a consumer is your fan, they aren’t bombarded with
campaigns from your competitors.
2002 called and it wants it’s “spam-paign” strategy
back. Consumers are way too savvy for one-size fits all
campaigns. As a staple of your segmentation strategy,
CartSmart not only adds dimension that you won’t get
elsewhere, but also delivers a personal experience so
that your consumers will say, “they ‘get’ me”.
A good mobile tool delivers messages when the
consumer is ready to hear it (insert annoying push
notifications when you arrive in-store here). A great
mobile tool delivers the message that the consumer
is ready to hear. It’s going to rain this weekend in
Chicago. Which of your ideas cures cabin fever (cue
Pintrest boards now)? School is out next week in
Dallas. Which moms might be interested in your movie
cross-promotion? Instead of broadcast messaging, let’s
map out a plan to talk to consumers on their terms.
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
INDUSTRIES SERVED
CartSmart was created by CPG veterans to help brands
benefit from a more direct relationship with the consumer
in critical path to purchase moments of influence. We
provide customized loyalty program options and unique
data. Our clients can track real conversion from digital
engagement through to in-store sales.
• Customized brand loyalty programs
• Digital marketing conversion tracking
through to in-store purchases
• Digital store flyers, and interactive custom
brand creative content
• Reach the right consumer with relevant alerts,
communicate in store merchandising events,
offers and flyer activity
• Efficient contest fulfillment and target your
audience effectively
• Replace your competitor in the cart with
contextual offer triggers
• Consumer Packaged Goods Brands
• Grocery, Drug, Mass, Dollar, Health, Pet,
and C-store Retail
• Digital Advertising Networks
• Food Service Suppliers and QSR
• Financial Services
• Beer & Spirits
EXPERTISE
CartSmart builds relationships between brands and
consumers. We add depth to campaigns by bridging them
from digital interaction to in-store purchase. We add
longevity to events through on-going engagement for
months following initial contact. Our programs deliver great
ROI and we guarantee to never overspend your budget.
CONTACT
Neil Hunter, Co-Founder, VP of Client Services
647.454.0101
[email protected]
Steve Clelland, Co-Founder, Managing Director
[email protected]
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
CATALINAMARKETING.COM
MARKETING INNOVATIONS THAT DRIVE PROFITABLE GROWTH
UNMATCHED OMNICHANNEL PLATFORM
CATALINA INNOVATIONS
Catalina is innovating faster today than at any time in our history,
developing omnichannel marketing solutions for CPG Brand and Retailer
needs. Our personalization and targeted media solutions span mobile,
online, email and in-store. Unlike other digital solutions providers, we
deliver scale with our reach to 80% of U.S. households and 100% of
shoppers in the stores. Plus, we have the unique ability to directly
connect targeted digital advertising to in-store purchasing, and the
know-how to deliver measureable ROI.
PROMOTIONS
IMPACT THROUGH ACTIONABLE INSIGHTS
Catalina focuses on leveraging the power of shopper data and actionable
insights to impact your marketing performance. Our team of over 100
data scientists and analysts are committed to continuously pushing the
boundaries of our data-driven marketing solutions. Powerful insight
dashboards give CPG Brands and Retailers the ability to understand and
plan for growth opportunities in their product categories, as well as track,
modify and optimize product launch campaigns.
With Catalina, CPG Brands and Retailers minimize purchase subsidization
and reach only the right audiences resulting in increased ROI/ROAS and
greater value for their media dollar through:
•
Deeper Consumer Insight – We identify highly loyal customers,
those who may be at risk and those who represent the best
opportunity for you to grow your brand.
•
Unrivaled Scale – We reach up to 260 million shoppers in-store and
millions more online via the largest CPG and Retail omnichannel
media network in the U.S.
•
Unmatched, Mass Personalization – We target shoppers based on
their transaction behavior or their purchase history.
•
Closed Loop Measurement – We deliver insights to impact the
effectiveness and efficiency of our media programs based on in-store
sales, enabling you to know the true benefit to your brand.
Contact Catalina to learn more about your customers’ behavior including:
when they will buy next and how much, likely triers and repeat buyers of your
new products, and when customers are about to defect.
Acquire
Maximize
Retain
Only Catalina can deliver omnichannel promotional campaigns
that reach shoppers with media that’s personalized, relevant
and timely. Successfully launch a product, drive incremental
volume efficiently, proactively fight defection and more. From
event-driven programs to loyalty campaigns, sophisticated
marketers use Catalina to drive breakthrough results.
CIRCULARS
Traditional circulars are no longer
the most effective way to reach
customers. Grow lift in total dollars
spent, up to 1.5%, and sales lift of
promoted items, up to 5%, to targeted
loyalty member shoppers through
personalized, omnichannel customer
recommendations with My Favorite Deals™. Our personalized
digital circulars leverage mobile, online and email channels as well
as the high readership of our in-store media hubs.
ADVERTISING
Catalina BuyerVision® takes the risk out of brand advertising,
targeting consumers with personalized ad messages based
on their purchase history. With mobile, online, and video ads,
delivery of your brand’s messages are always delivered to
the right shopper, at the right
place and time. Since its launch,
Catalina BuyerVision® continues
to deliver superior return on
ad spend.
AT-A-GLANCE
WHO WE ARE
Powered by the largest database of shopper purchase
history in the world, Catalina’s personalized digital media
drives lift and loyalty for the world’s leading CPG Brands
and Retailers.
Catalina’s personalized digital media connects
shoppers to the brands we know they want. We do
this by delivering only the most relevant ads and offers
personalizing the shopper’s path to purchase through
mobile, online and in-store networks.
EXPERTISE
KEY EXECUTIVES
• Personalized Digital Coupons and Promotions –
Create an omnichannel experience that reaches
shoppers with precision. Deliver up-to-the-minute
offers based on a shopper’s actual purchase history
as that shopper engages with a Retailer’s website,
subscription email or mobile app.
Jamie Egasti, CEO
• Personalized Digital Advertising – Leverage the
largest media networks optimized for CPG Brands
to drive awareness through integrated, omnichannel
media with Catalina BuyerVision®.
• Personalized In-store Digital Media – Personally
engage 260 million shoppers with highly relevant
media that has an unparalleled 80% readership rate.
Todd Morris, President, Catalina U.S.
CONTACT
Marla Thompson
SVP, U.S. Strategy
727.579.5011
Get the Study Now
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
CRISPMOBILE.COM
ACTIVATE THE NEW POINT OF PURCHASE
WITH CRISP MoCA
Today, mobile devices influence one-third of product purchases in stores, representing
almost $1 trillion in sales. Mobile’s influence has grown by 460% in just two years,
presenting shopper marketers with a new challenge, and opportunity.*
To help CPG’s and retailers seize this opportunity, Crisp created MoCA™, the first end-toend mobile customer activation platform designed to deploy mobile campaigns that activate
shoppers to purchasing experiences, both in-store and online, with measureable results.
Only Crisp MoCA combines location, behavioral, geo-behavioral, demographic and
contextual targeting across operating systems and platforms. We deliver the best ad
creative experiences for consumers via personalized content and shopper functionality.
MoCA inventory management provides scale, brand safety, and high-performance
environments. Not to mention ad serving, analytics and campaign management.
All in a single, seamless mobile customer activation solution.
* Deloitte Digital, May 2015 – “Navigating the New Digital Divide”
CRISP MOBILE AD TECHNOLOGY
At Crisp, we know mobile activation requires a complex set of different technologies. To reach and activate the right customers, with relevant messages
and great user experiences, Crisp developed a proprietary and vertically integrated technology stack, Crisp MoCA, unparalleled in the ad tech industry.
Naturally, our purely mobile MoCA technologies work better for mobile
activation than competing cross-screen or multi-channel platforms. Our Data
Management Platform (DMP), our Dynamic Creative Builder and Optimizer
(DCO), our inventory planner and our buying platform (DSP) are all built from
the ground up to maximize the mobile marketing opportunity while delighting
shoppers with personalized advertising experiences.
Our vision and roadmap are based on cutting-edge technology and innovative
ad formats to capitalize on mobile’s role as the primary channel for driving
shopper activation both in-store and online.
Crisp ‘gets’ mobile advertising and shopper marketing. Our campaigns have
shown measurable results, and Crisp handled everything from geo and
behavioral targeting to creative builds and reporting. We appreciate Crisp’s
focus on high-quality mobile ad experiences that offer real value and utility
for shoppers, which is key to driving in-store sales.
Michael Berelian
SVP, Group Director, Digital Shopper, Geometry Global
WHO WE ARE
A pioneer, innovator and leader in mobile ad technology for more
than a decade, Crisp helps brands activate customers to point-ofpurchase experiences through mobile devices.
Crisp provides the first end-to-end mobile customer activation
platform, Crisp MoCA, that delivers a fully turnkey solution to
dominate today and tomorrow’s primary point of purchase.
Crisp’s mature, vertically integrated ad technology and industry-leading
product, engineering and operations teams have made it the platform
provider of choice for leading CPG’s and retailers. Crisp is a privately
held company headquartered in New York, with offices in Singapore.
AT-A-GLANCE
EXPERTISE
INDUSTRIES SERVED
KEY EXECUTIVES
Mobile engineering and technology, rich and relevant
user ad experiences, data-enabled targeting, media
and inventory management, ad serving, analytics and
campaign management; all designed and coordinated
to help brands activate shoppers to point-of-purchase
experiences at specific retailers through mobile devices.
Crisp helps CPG’s and other manufacturers drive sales in
retail categories including:
Jason Young, CEO
Tom Jones, CRO
Xavier Facon, CTO
Risa Crandall, SVP, Managing Director
PRODUCTS & SERVICES
• M-Drive: drives shoppers to physical retail
store locations
• M-Buy: drives shoppers to retail mobile sites and apps
• M-Engage: builds brand awareness and exposure
among shoppers
• Mass Retailers
• Department Stores
• Grocery
• Apparel
• Drugs
• Sporting Goods
• Home Improvement
• Convenience Stores
• Office Supplies &
Electronics
• Dollar Stores
CONTACT
Tom Jones, Chief Revenue Officer
949.500.4386
[email protected]
Risa Crandall, SVP, Managing Director
914.450.8330
[email protected]
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
OWNERIQ.COM/DYNAMIQ
NEWS AMERICA MARKETING
AND OWNERIQ HAVE TEAMED
UP TO BRING DYNAMIQ TO THE
INDUSTRY.
DYNAMIQ offers digital marketing solutions including display and
video advertising capabilities across desktop, tablet and mobile.
•
Online and Offline 1st Party Shopping Data
•
Advanced Programmatic Technology
•
New Real-Time Geo Weighting Capabilities
•
Offline Sales Measurement & Insights
THE NEW STANDARD IN DIGITAL
SHOPPER MARKETING
With DYNAMIQ, shopper marketers and brands can now easily
target and reach their ideal consumers, delivering billions of
impressions fueled by first-party data sourced from hundreds
of different retailer, manufacturer, product comparison and
savings websites. Additionally, DYNAMIQ ensures that 100% of
impressions are delivered to active shoppers, by making use of
the product’s unique shopper data. The cutting-edge geo-scoring
technology for precise delivery minimizes waste while making the
most of marketers’ campaign dollars.
“DYNAMIQ is truly ground-breaking technology that, delivers a targeting methodology that ensures messages reach the
right shopper, at the right time” said Mike Pollack, SVP, Digital, News America Marketing. “Our clients who use it can have
confidence that their digital dollars are being well spent and impressions are maximized.”
“We’ve pushed the state-of-the-art forward by combining audience and place together as equal dimensions for campaign
targeting and optimization.” says Jay Habegger, CEO of ownerIQ. “Some companies make the marketer choose one or the
other. But DYNAMIQ is the first time the combination of shopper audience data and algorithmic scoring of location has been
used together to create a compelling solution for both shopper marketers and brands.”
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
CONTACT
News America Marketing and ownerIQ have partnered
to create the new standard in digital shopper
marketing, DYNAMIQ. Our solution’s unique ability to
score opportunities within your sales radius down to
the user and impression level separates us from our
competition. DYNAMIQ is uniquely powered by firstparty data from our 500+ strategic retailers and brand
partners, as well as SmartSource.com. In addition,
our custom built programmatic technology evaluates
and makes real-time decisions on 200 million unique
shoppers that converts to 30 billion pre-qualified
impressions daily.
Digital Marketing solutions offering display and
video across desktop, tablet and mobile that power
our key initiatives:
Robert Scheckman
Vice President, National Shopper Marketing
973.809.2287
[email protected]
•
•
•
•
Online and Offline 1st Party Shopping Data
Offline Sales Measurement & Insights
Advanced Programmatic Technology
New Real-Time Geo-weighting
EXPERTISE
DYNAMIQ has the ability to score and prioritize
individual advertising opportunities down to the user
level powered by first-party data from 500+ strategic
retailers and brand partners, including Smartsource.com.
DYNAMIQ serves ads to all their best prospects within a
sales radius, NOT just the ones in desirable geographies.
This is what DYNAMIQ brings to the market, and this
is how we’ve created the new standard in digital
shopper marketing.
Mike Pollack
Senior Vice President, Digital
News America Marketing
212.782.7935
[email protected]
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
FLUENTCO.COM
PEOPLE-BASED MARKETING
AND SHOPPER ACQUISITION
Fluent is the leader in people-based digital marketing and
shopper acquisition. We don’t serve ads to anonymous cookies
and pixels – we enable you to target real people, with precision,
at a massive scale, no matter what device they’re on.
What’s more, you’ll never have to pay for anonymous
impressions. Fluent’s platform drives valuable actions like
signing up for email lists, downloading coupons, or joining
loyalty clubs. In turn, you are left with the most valuable
currency that marketers need to today: valid, first party data on
shoppers that can be used to facilitate ad targeting across all
platforms and devices (and get them to shop and keep coming
back for more).
#1 SHOPPER ENGAGEMENT PLATFORM
Fluent’s platform is unlike anything else on the market. We reach over 15
million new shoppers every month and have a database of over 100 million
U.S. consumers with detailed demographic, behavioral, and ethnographic
profile information. We can target shoppers broadly or hone in on highly
targeted geo-locations within a few miles radius of retail outlets.
Our unrivaled shopper intelligence paired with real-time survey insights
ensures that only individuals who match your most valuable customer
(“MVC”) profile are targeted with ads, resulting in the highest engagement
rates and ROI in the industry.
SHOPPER MARKETING EXPERTISE
New Product Launches • Competitive Defense • Key Drive Periods
Retailer/Brand Co-Objectives • Versioning By Retailer • Geo-Specific Promos
AT-A-GLANCE
EXPERTISE
Fluent is a leader in people-based digital marketing and
shopper acquisition, serving over 500 consumer brands
and direct marketers. Our proprietary audience data and
robust ad-serving technology enables marketers to acquire
their best shoppers, with precision, at a massive scale.
WHO WE ARE
Email. Mobile. Social. Display. We are experts at getting
shoppers to opt-in to hear from your brand across
every channel, target them deterministically across all
platforms and devices, and get them shopping both
online and in-store.
PRODUCTS & SERVICES
INDUSTRIES
• Universal access to shoppers across all digital channels, with
proven success through mobile
• Shopper Insights database of over 100 million US consumers
with local and socioeconomic segmentation
• Reach of 500,000 shoppers per day, 350,000 engaging
through their mobile devices
• Over 5,000,000 survey responses per day gaging real-time
purchase intent and behaviors
• Large-scale digital acquisition of shoppers for CPG and grocery
retail email newsletter sign ups, loyalty program members,
mobile notifications opt-ins, mobile app downloads, and more.
•
•
•
•
•
•
MAJOR CLIENTS
•
•
•
•
Procter & Gamble
Pepsi
Smart Balance
L’Occitane
• Shoe Carnival
• Western Union
• GoodRX
Consumer Packaged Goods
Grocery Retail
Health & Wellness
Beauty & Cosmetics
Home Improvement
Financial Services
KEY EXECUTIVES
Ryan Schulke, CEO
Matthew Conlin, President
Dan Arel, GM, CPG Sales
CONTACT
646.647.2966
www.fluentco.com
[email protected]
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
HELLOWORLD.COM
THEY WIN, YOU WIN.
Put the power of promotions front and center and build ultimate brand loyalty. Our digital solutions help retailers and CPG brands get maximum
exposure, drive traffic, and inspire purchase. And when mixed with our deep analytics capabilities, you’ll get insights that allow you to speak to
each consumer individually and provide value that’s relevant to his wants and needs.
Average time
spent with brand:
PROMOTIONS
14 MINUTES
(in addition to eating pizza!)
to spark
interest
LOYALTY
to retain
and reward
MESSAGING
to continue
the converation
ANALYTICS
t
for consumer
insights
Schwan’s Consumer Brands, Inc. cross promotes their popular brands
with an on-pack callout leading to a multi-channel hub that rewards
fans for engaging. Check it out at www.TailgateAtYourPlace.com!
AT-A-GLANCE
EXPERTISE
PRODUCTS & SERVICES
CONTACT
A powerhouse of 400 experts, with 4 times more
experience, HelloWorld is the fast lane to real business
results. From a promotion in 5 days to massive-scale
custom campaigns, our marketing solutions change the
way brands interacts with consumers.
•
•
•
•
•
•
Jen Gray
SVP, Brand, Marketing & Creative Services
248.336.2725
[email protected]
Sweepstakes & Contests
Loyalty Programs
Mobile Offers & Purchase Validation
Custom Analytics
Strategy & Creative
Legal & Prize Fulfillment
MAJOR CLIENTS
•
•
•
•
•
•
Coca-Cola
Johnson & Johnson
Kraft
Microsoft
Procter & Gamble
The Gap
AT EVERY TOUCHPOINT
Influence purchase decisions digitally:
From at-the-shelf to on-the-sofa.
Won a gift card for sharing
his favorite pizza toppings
Shares his favorite home
tailgating tips on social
Plays the Mega Match Game daily
to earn even more chances to win
Opts-in for offers and
coupons via mobile
Stocks up on pizza
for game day based on
on-pack chance to win
IDEAS IN ACTION!
Digital Marketing Solutions for the World’s Best Brands
See brand solutions at
helloworld.com/portfolio
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
IBOTTA.COM
OUR PHILOSOPHY
We believe in mobile brand engagement and pay for performance. We believe brands
want to tell a story that will ultimately drive longer, more lasting relationships with their
customers. We believe that advertisers should be held accountable for the sales that
they actually drive rather than projected impact, and be paid accordingly.
WHY IBOTTA?
Ibott a engages young, mobile savvy millennial shoppers along their path to purchase
while providing unprecedented access to consumer data for our brand and retail
partners. From how many unique SKUs sold, to who bought a specific product,
when, and where, we’re transforming the way leading CPG brands and retailers
think about advertising and measurement on mobile.
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
MAJOR CLIENTS
We’re innovators, re-thinking how brands and retailers
engage with their customers and evaluate their results.
We’re connectors, introducing new products to new
people through mobile technology. We’re game-changers,
evolving the path to purchase, the way people shop, and
the way campaigns are measured.
• With over 12mm app downloads, Ibotta is the furthest
reaching and most widely used consumer shopping
application in US Grocery & CPG.
•
•
•
•
INDUSTRIES SERVED
•
•
•
•
•
Grocery (CPG)
Beer, Wine & Spirits
Health & Beauty
Fashion & Apparel
Consumer Electronics
• Dining &
Entertainment
• Home Improvement
• Data & Analytics
• Used by the world’s leading brands and retailers to drive
sales by engaging consumers on mobile with fresh,
relevant content and game-like interactions.
• Delivers highly targeted, customizable messages and
retailer exclusive offers at more than 500,000+ U.S.
store locations based on shopper geo-location and past
purchase behavior.
• Ibotta triangulates geo-location, demographic, and
item-level purchase data to provide a suite of analytics
products which include consumer research studies,
market insight reports and media attribution analysis.
Proctor & Gamble Co.
SC Johnson & Son
General Mills, Inc.
The Coca-Cola
Company
• Chobani, LLC
• Diageo
CONTACT
Bryan Leach, CEO
Kane McCord, COO
[email protected]
• Anheuser-Busch
Companies, LLC
• Heineken
International
• J.C. Penney Company,
Inc.
• Best Buy Co, Inc
Real Sales. Real Data.
Post-Campaign Avg.
Pre-Campaign
Ibotta Campaign Live
Post-Campaign
Units Sold
Pre-Campaign Avg.
Based on actual data from
a major brand campaign
with Ibotta
Work with the scale leader on mobile. We’re closing the loop
by proving that consumer engagement drives loyalty and
lasting sales growth. With over 12 million downloads in the
United States, Ibotta remains the fastest growing and furthest
reaching mobile application in Grocery, CPG and Retail.
For more information, email [email protected]
ibotta.com
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
INMAR.COM
DELIVERING ACTIONABLE ANALYTICS
for a thorough command of the path-to-purchase, real insight into the
influence of promotions and a true understanding of shopper decisionmaking.
Inmar’s Behavioral and Promotion Analytics provide unique perspective into
shopper behavior and promotion performance — informing effective shopper
engagement strategies that drive revenue and optimize marketing spend.
ADVANCING JOINT BUSINESS PLANNING
to help brands and retailers meet shared goals for product support,
increased traffic, and greater shopper engagement.
Our promotion analysts and account managers take a consultative
approach in creating comprehensive promotional campaigns for meeting
brand objectives that fully leverage retailer capabilities and allow for
effective program execution across all media.
ENABLING PERSONALIZED PROMOTIONS
targeting individual shoppers through analysis of quantitative shopper
data and application of proprietary targeting technology.
Inmar’s promotion platform matches offers to shoppers using multiple data
points including purchase history — ensuring digital delivery of relevant,
timely content.
ACCELERATING USE OF MOBILE OFFERS
at a variety of retailers — including CVS and Walmart — via the
CurrentC mobile payment app.
Only by engaging with Inmar can brands have product-level offers
delivered to consumers’ mobile phones for direct redemption from those
devices, in the checkout lane, at a growing array of national retailers.
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
KEY EXECUTIVES
We are an industry innovator with more than 35 years’
experience providing clients with actionable shopper
insights, advanced campaign analytics and comprehensive,
data-driven promotion solutions to enable superior
shopper engagement both pre-trip and in-store.
Inmar has the most robust promotions platform in the
marketplace — representing a single, strategic resource
for brands and retailers to create, execute, and assess
holistic, omni-channel promotions.
Roy Simrell, President and Chief
Client Officer
EXPERTISE
•
•
•
•
•
•
•
•
We are expert at helping brands and retailers grow share
and drive revenue by enabling true 1:1 shopper engagement
that delivers targeted, equity-building content matched
with motivating promotional offers.
Our offerings include:
Digital Promotions
Promotion Analytics
Shopper Engagement Tools
Shopper Behavior Research
Trade Promotions
Print-at-Home Promotions
Coupon Processing and Settlement
Rebates
John Ross, President, Promotion Network
Brian Wiegand, Senior Vice President,
Strategy and Growth
Jim Deffenbaugh, Vice President, Retailer
Enterprise Sales
CONTACT
866.440.6917
[email protected]
Understanding shoppers
is one thing.
Activating them
is another.
We can help you do both.
Helping brands and retailers motivate and move shoppers has
been our business for more than 35 years. In that time we’ve
developed the advanced analytics, promotion platforms, and
engagement solutions that empower marketers to effectively
influence shoppers — wherever they are along the path to
purchase.
To learn more about how Inmar can help you better understand
and activate shoppers, contact us at [email protected] or
866. 440.6917.
Copyright © 2015 Inmar, Inc. All Rights Reserved.
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
KEYRINGAPP.COM
KEY RING’S MOBILE SHOPPER
MARKETING EXPERIENCE
Isn’t mobile supposed to make life easier? With Key Ring, marketers find an app
focused on utility. Key Ring helps shoppers cut through the clutter of bagging a deal
by streamlining rewards cards, circulars, and coupons into one app. We simplify
savings for more than 13.5 million shoppers which allows marketers to tap into a data
rich, premium ad platform.
The foundation for Key Ring’s ad platform is built upon robust user insights, cutting
edge location technologies, and a best-in-class mobile app. Using the ad platform
is as convenient for marketers as answering two questions. First, you choose the
retailer or geographic area where you need to drive products off the shelf and into
the cart. Then, you select one (or a combination) of Key Ring’s brand engagement
solutions including add to shopping list features, recipes, coupon delivery, geotriggered push notifications, and more. In two simple steps, you are on your way to
achieving mobile shopper marketing results delivered by Key Ring.
A DIFFERENT APPROACH - CONNECTING
MARKETERS AND SHOPPERS WITH UTILITY
AND SIMPLICITY
Convenience and utility are written
into our code. From the beginning,
we’ve pushed mobile’s potential to
simplify how shoppers plan, save, and
organize. Likewise, we make mobile
shopper marketing manageable for our
clients. Key Ring’s platform is based on
content – not games or gimmicks. The
app’s utility for consumers translates
into data and insights that allow
marketers to target the right shopper,
at the right time. Key Ring offers
shopper marketers the relevancy and immediacy required for true brand
engagement. To top it off, our database of users and loyalty cards allows
our partners to measure campaign effectiveness more seamlessly than ever
before. With Key Ring, marketers gain a trusted and proven mobile partner
that is simple and effective.
MOBILE SHOPPER MARKETING THAT’S
PROVEN: THE ROI STORY
We are a company fueled by data and analytics. That is why
Key Ring has partnered with Nielsen Catalina Solutions to help
clients measure the true ROI of their mobile shopper marketing
campaigns. A personal care brand worked with Key Ring to drive
sales at pharmacy, grocery, and mass merchandise retailers.
Starting with our shopper behavior targeting, the brand then
opted for full page circular and loyalty card takeover ad units with
an integrated “add to list” call to action. The personal care brand
achieved a $5.96 return on advertising spend. The customized
add to list campaign resulted in the brand being added to a
shopping list over 58,000 times!
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
INDUSTRIES SERVED
Key Ring started as a solution for taming reward card
chaos. Today, we simplify shopping from start to finish by
giving users on-the-go access to everything they need at
the store- their loyalty cards, weekly sales, coupons, and
shopping lists.
• Geolocated and retailer-targeted shopper marketing
campaigns
• Premium ad units including retailer loyalty card and
circular takeovers
• Customizable mobile channel that supports branded
additions to shopping lists, recipes, shopper engagement
via surveys, coupon distribution, and other calls to action
• Geo-triggered, branded push notifications for over
14 million retail hotspots.
• Point of sale brand engagement
•
•
•
•
•
•
MAJOR CLIENTS
Kathy Goodman, Sales Director
[email protected]
EXPERTISE
Key Ring transforms content interaction and shopping
behavior data into effective shopper marketing targeting
capabilities. We are experts at driving brand engagement
that moves products off the shelf and into the cart.
•
•
•
•
•
Kimberly-Clark
SC Johnson
ConAgra
Abbott Nutrition
Mars
•
•
•
•
•
Tyson
Hormel
Unilever
Procter & Gamble
Colgate-Palmolive
Household Goods & Cleaning
Food
Personal Care
Infant & Baby
Pet
Drug & Pharmaceutical
CONTACT
Randi Eisenberg, Sales Director
[email protected]
S I M P L E F O R B R A N D S.
Ready For Simple Shopper Marketing?
Work with Key Ring, the mobile app based on content – not games or gimmicks. Our
utility for shoppers means a transformation of content interaction, retailer interest,
and loyalty card usage data that allows you to target the right shopper, at the right
time. Start using Key Ring today to move your products off the shelf and into the cart.
Shopper Simplified
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
MAXPOINT.COM
YOUR STORES ARE TALKING. ARE YOU LISTENING?
MaxPoint has a unique way of listening to what
stores are saying through their sales data and
then applying this intelligence to digital shopper
marketing programs.
The result: more in-store sales and deeper
insights into what is working and why.
The foundation is our proprietary Digital Zip®
intelligence, which integrates many layers of
consumer and retailer data at the neighborhood
level, from online consumer interests to offline
brand and category sales. This intelligence fuels
every stage of our digital advertising campaigns:
•
Identifying your highest-potential brand
buyers around specific store locations
•
Monitoring and optimizing delivery of your
ads throughout each campaign
DIGITAL ZIP® INTELLIGENCE POWERS SALES LIFT
•
Analyzing campaign effectiveness and
explaining variations in responsiveness across
stores and neighborhoods
MaxPoint’s Digital Zip® approach has been proven to generate incremental sales lift across a variety
of applications:
That’s why nobody understands the intersection
of shoppers, digital advertising, and in-store sales
better than MaxPoint.
•
Accelerating new product launches with shelf-aware ad campaigns that trigger and target
advertising based on daily store-level sales
•
Amplifying your brand voice during key seasonal drive periods by targeting digital ads at the
intersection of a specific retailer’s store locations and your highest-potential buyers
•
Beating your competitors to seasonal buyers by triggering digital advertising in response to
local weather, health, and other conditions
LOCAL PRECISION AT
NATIONAL SCALE
MaxPoint delivers digital advertising with local
precision wherever you need it—in one market,
regionally, or nationwide.
•
Local Precision—Influencing the 75% of US
sales that happen within 15 miles of home
•
National Scale—Potential reach of virtually all
US households based on our 44,000 Digital
Zips, or micro-neighborhoods, across all devices,
including mobile
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
INDUSTRIES SERVED
When you see an online ad that pushes you to a store,
chances are we put it there. MaxPoint provides a
neighborhood-based digital advertising solution that
enables shopper marketers to drive local, in-store sales.
• Store radius targeting. Boost promotional sales lift
and amplify your brand voice during key drive periods
by targeting ads at the intersection of your highestpotential buyers and highest-potential stores.
• Shelf-aware advertising. Accelerate new or
seasonal product sales by triggering ads based on
store-level sales.
• Real-time-response campaigns. Reach consumers
ahead of the competition during key seasons by
triggering ads in response to local weather, health,
and other conditions.
•
•
•
•
EXPERTISE
Nobody understands the intersection of shoppers,
digital advertising, and retail sales better than MaxPoint.
Our digital advertising solution, fueled by Digital Zip®
intelligence, is expressly engineered to drive in-store
sales and provide consumer-response insights that can be
applied across all of your marketing programs.
Consumer products
Retail
Advertising & shopper marketing agencies
All of the top 20 national advertisers and
all of the top 10 advertising agencies in the
United States as ranked by Advertising Age
CONTACT
Matt Knust, VP, Shopper Marketing Sales
800.916.9660, ext. 9
[email protected]
© 2015 MaxPoint Interactive, Inc.
r
ou
l
ey
as i g i t a
d
rch
pu your
to
re s t a to
a
s to
d
l
al
oc -leve m.
o
ir l
e
the stor Day.c
to
r
ew
rs
ou
m e in g y o l e N
h
t
s to
cu nnec t AW
st
o re a
c
be
ur ll by mo
yo
a
rn
ive cts— . Lea
Dr
u in g
d
p ro e r t is
v
ad
R IS ING
O
RT
M
E
V
T D
PUNLINE A
O
L
A
ES
E STOR
R
T IN -
S VE S
L
L RI
A AT D
W
E TH
R
U
O
Y
O
T
IN ES
V
A
N
O
IS
D
MA
ET
.
E
U
N
E
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
MYWEBGROCER.COM
WE HAVE THE DATA TO HELP YOU REACH THE RIGHT GROCERY
SHOPPING AUDIENCE AT THE SCALE YOU NEED
There’s an unprecedented opportunity when you partner with MWG. Because we build and run digital channels for grocers, and we see the
digital footprint shoppers leave behind, we can target shoppers wherever they are on the Internet and drive them to a grocers’ digital property.
When advertising is based on an individual’s intent and purchase data, it is contextual, personalized and measurable, and leads to online and
in-store sales lift. Leverage our targeted, contextual advertising network to reach your shoppers while they are in shopping mindset.
•
Target shoppers wherever they
are on the Internet, and drive
to grocers’ websites.
•
Engage and activate shoppers at
the digital shelf to reach them at
the critical point of decision.
•
Leverage real-time data and
actionable insights to inform
media spend and reach the
most relevant shoppers.
•
Target high-value shoppers on
a variety of channels and digital
touchpoints including: websites,
mobile, social, email and video.
•
Target shoppers anywhere
in context with dynamic,
data-infused creative.
•
Tie ad views to in-store and
online sales with transactional
1st party data.
•
Personalize at the store, price
and item/SKU level.
•
•
Achieve local marketing at
scale, by leveraging our direct
relationships with grocers.
Provide campaign effectiveness
and competitive insights by
category and UPC.
•
Leverage actionable insights to
improve future campaigns.
AT-A-GLANCE
WHO WE ARE
EXPERTISE
MAJOR CLIENTS
MyWebGrocer is the leading provider of digital grocery
technology and services, driving connections between
shoppers, grocers and brands. Our full suite of shopper
marketing services is supported by a comprehensive
technology platform; while our data provides valuable
insights on purchase trends and behavior.
With MyWebGrocer’s network, you can reach the
industry’s most valuable shoppers-multichannel
shoppers-and target based on demographics,
geography and purchase intent. Reach a shopper at
the point of decision and quantify the results.
•
•
•
•
•
Safeway
Albertsons
ShopRite
Harris Teeter
Brookshire Grocery
Company
•
•
•
•
•
PepsiCo
Procter & Gamble
Nestle
McCormick
Unilever
CONTACT
Greg Stevens, Executive Vice President
802.654.9601
[email protected]
He’s an individual
ALEX: SINGLE DAD, PRE-PACKAGED SNACKS & FROZEN PIZZA ARE HIS SPECIALTIES
FAVORITE ACTIVITY: PICNICS IN THE PARK WITH ISABELLA
SPECIAL ABILITY: PULLING TOGETHER LAST MINUTE PICNIC BASKETS BY
SHOPPING ONLINE SUNDAY NIGHTS
He is just one of many amongst your expansive and growing audience, so ensure he hears you—
speak to him like he’s an individual. MWG will help you find him, know him, tell him your story,
and understand how he engaged with you. Start targeting your audience
as individuals and reap universal rewards. mywebgrocer.com
ATLANTA
|
BOSTON
|
BURLINGTON
|
CHICAGO
|
DALLAS
|
DUBLIN
|
LONDON
|
NEW YORK
|
SANTIAGO
|
TORONTO
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
QUOTIENT.COM
WE ARE DIGITAL COUPONS…
AND SO MUCH MORE!
Quotient, previously known as Coupons.com Incorporated, is driven to deliver
broad, sophisticated services and solutions for brands and retailers. Using
our proprietary Retailer iQ platform, retailers are connecting more deeply
with shoppers. Our portfolio of consumer brands provides a variety of ways
to deliver brand messaging and offers to a highly relevant, ready-to-shop
audience. Leveraging multiple rich data sources, we deliver personalized media
and promotions to shoppers on the devices they prefer, generating brand
engagement, activation and in-store sales.
THE QUOTIENT DIFFERENCE
USE QUOTIENT’S SHOPPER
MARKETING SOLUTIONS TO:
DIGITAL PROMOTIONS AND MEDIA
DELIVERING POWERFUL RESULTS
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
INDUSTRIES SERVED
Quotient is a leading-edge digital solutions provider
dedicated to engaging shoppers and helping brands
and retailers drive sales. We leverage a variety of data
to reach the right shopper throughout her shopping
experience – from planning her trip, through her time
in-store – via our scalable portfolio of mobile, social and
web-based solutions.
Quotient’s suite of digital shopper marketing
solutions includes:
• CPG
• Grocery, Drug, Dollar
and Mass Retail
• Specialty & Franchise
Retail
EXPERTISE
• Mobile/Social Media & Promotions
We recognize that connecting with your shopper in a
timely, relevant way is vital to your brand’s success.
Quotient’s suite of shopper marketing solutions uses
shopper-driven data to help brands and retailers digitally
engage, empower, connect and activate shoppers
wherever they are in their shopping journey.
• Digital Coupons
• Targeted Shopper Offers
• Display Media & Site Sponsorships
• Audience Xtend® Shopper
• Digital Shopper Campaigns
• Data Analytics & Research
• Restaurant
• Entertainment
• Financial Services
CONTACT
Gary Stern
VP, Shopper Marketing Sales
516.692.0274
[email protected]
Sources: 1 Dynamic Logic CPG Category Norms, Coupons.com CPG Category Norms, Updated 3/31/15; 2 GfK, November 2015
©2016 Quotient Technology Inc., Quotient, Audience Xtend, Shopmium, Grocery iQ, KitchMe and the Coupons.com logo are trademarks of Quotient Technology Inc.
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
SAVINGSTAR.COM
MOBILE & WEB LOYALTY PROMOTIONS –
REVOLUTIONIZING THE INDUSTRY
SavingStar’s paperless mobile and web grocery promotions enable today’s tech-savvy shoppers to redeem
single and multi-transaction offers without the hassle of clipping or printing paper coupons. Our unique One
or Many promotions encourage loyalty by rewarding shoppers for multiple-item purchases over one or many
shopping trips at one or many retailers, for example, “Save $5 when you spend $30 over two months on SC
Johnson products.” One or Many typically increases sales 100-200%+ during the course of a multi-month
promotion and 10-50% in the months following. Shoppers are only rewarded after reaching the required
purchase threshold, resulting in a cost-per-unit-moved lower than alternative promotions such as printable
or FSI. According to our clients, One or Many promotions have the best ROI in the industry. With our new
feature called Boost, CPGs can now incentivize engagement by rewarding shoppers who buy specific products,
watch a brand’s video, or share their email address.
UNIQUE ANALYTICS – CREATE THE RIGHT OFFER &
MEASURE IMPACT
SavingStar has a unique, household-level view of what consumers purchase across
retailers they shop – down to the UPC level. By analyzing actual shopping behavior
from our exclusive digital network of 75+ loyalty card-linked banners, SavingStar will
design the right offer to drive sales and loyalty for your brand both during and after
the promotion. When the promotion ends, we’ll issue a full report on its success,
including pre and post promotion share shifts, overall category shifts, new buyers,
items purchased, and more.
EXCLUSIVE CRM AND LOYALTY SOLUTIONS
SavingStar’s custom CRM promotions motivate shoppers to raise their spending level
over their typical purchase behavior and are designed to increase loyalty over an entire
year or more. In addition, our exclusive technology can be white-labeled for large brands
looking to modernize their loyalty efforts with mobile/web solutions which are easier for
shoppers to use and less costly than traditional programs such as on-pack codes.
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
INDUSTRIES SERVED
SavingStar is the leading provider of fully paperless,
mobile/web promotions and digital loyalty/CRM
solutions that reward for brand purchases. SavingStar
grocery offers – both single and multi-transaction – are
redeemable nationwide through linked loyalty cards and
receipt submission.
• Paperless, national CPG promotions reaching
millions of shoppers through SavingStar’s publishing
network on mobile + web delivering industry-leading
sales volume in mobile marketing
• CPGs
• Retailers (supermarkets, drug, mass, club,
dollar and convenience stores)
• Unique, multi-transaction One or Many loyalty
promotions with industry-leading analytics
KEY EXECUTIVES
EXPERTISE
• New branded experience directs shoppers to mobile
optimized page designed exclusively with your offers
and imagery
SavingStar customizes paperless promotions to drive
brand loyalty, with industry-leading back-end analytics.
With our national network of 75+ loyalty card-linked
grocery retailers and 25+ receipt scan retailers,
SavingStar craft s digital promotions and loyalty
programs that deliver best-in-class ROI.
• Broad suite of customizable CRM and loyalty
solutions
MAJOR CLIENTS
•
•
•
•
•
General Mills
Unilever
Kellogg
SC Johnson
Kraft Heinz
•
•
•
•
•
Henkel
Clorox
Campbell’s
Frito-Lay
Procter & Gamble
David Rochon, CEO
Michael Libenson, President
Tom Murray, EVP, Sales
Per Jensen, VP, Analytics & Insights
CONTACT
Tom Murray
EVP, Sales
800.618.3893 ext. 986
[email protected]
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
SHELFBUCKS.COM
DELIVERING DIGITAL CAPABILITIES TO
TRADITIONAL POP MATERIALS
Smart Displays and Smart Signage create a digital in-store platform that
positively impacts sales and the shopper experience by leveraging existing POP
merchandising processes. Shelfbucks delivers detailed execution data while
providing a real time view of shopper behavior including traffic, dwell time and
conversion rates. In addition, the Shelfbucks platform allows shoppers to easily
opt-in to receive coupons, products reviews and other content to create an
interactive and measurable experience.
LEVERAGE EXISTING POP MERCHANDISING AND
A SHOPPER OPT-IN EXPERIENCE
Previous attempts to engage a shopper with digital content at the point of purchase
have failed for one of two reasons: Too expensive or complex for the retailer and
CPG to implement or too complicated for the consumer to use. The Shelfbucks
solution eliminates both barriers with a cost effective platform that fits into current
merchandising processes. Instead of spamming shoppers with push messages, shoppers
opt-in to engage with POP displays to get personalized content and offers from the
retailer’s mobile app.
TRANSFORMING THE RETAIL AND CPG INDUSTRY
Just as the web transformed our business a few decades
ago, Shelfbucks is providing a unique technology platform
that is poised to transform the in-store shopping experience.
We provide your shoppers with the ability to easily opt-in
to receive coupons, product reviews and other content to
create an interactive and measurable experience at the
point of purchase. In a recent INC article, regarding beacon
technology and the Shelfbucks’ solution, Bill Carmody
was quoted as saying, “While there are many disruptive technologies out there, there is
usually only one in a generation that transforms about every industry…To say that retail is
being transformed by beacons in an understatement.”
AWARD WINNING
INDUSTRY RECOGNITION
Washington Post, “Top Tech at NRF 2015”
CNBC, “Top 5 to Watch for Retail Investors in 2015”
RIS News, “One of Top 10 Takeaways” at NRF 2015
DEMO God Award, 2013
“Incorporating Shelfbucks technology into POP
displays and signage provides CPG manufacturers
and retailers with millions of new, real-time data
points for measuring and analyzing in-store
merchandising performance. Now, brands can finally
bring the full power of digital marketing to shoppers
at the critical point of the purchase decision.”
Will Phillips, Director of Retail Insights
& Innovation, Menasha
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
Shelfbucks is the leading Smart POP platform, allowing
CPGs and retailers to measure in-store execution and
shopper behavior. Additionally, shoppers can engage with
POP merchandising to receive personalized offers and
content via the retailer’s mobile app – ultimately driving
increased sales!
• Measurement – Measure execution, shopper
behavior including traffic, dwell time and conversion
rates by campaign, store and other key metrics.
• Awareness – Deliver targeted proximity messaging to
attract attention to your shopper marketing program.
• Engagement – Convert shoppers at the point of
purchase by allowing them to opt-in to receive
personalized content and offers through the
convenience of their smartphones via
Smart POP displays.
KEY EXECUTIVES
Erik McMillan, Founder and CEO
Bill Martin, Chairman of the Board
George Garrick, Board Member
Catherine Lindner, Chief Merchant Officer
CONTACT
512.782.4200
[email protected]
Your in-store displays are brilliant.
But how smart are they?
Transform your retail merchandising into
intelligent, more effective Smart Displays.
shelfbucks.com
512-782-4200
[email protected]
Execute
at Retail
Understand
Shopper Behavior
Activate
with Mobile
• Display execution
• Shopper traffic
• Targeted digital promotions
• Display install date
• Shopper hold
• Optimized in-store engagement
• Display removal date
• Dwell time
• Increased cross-sell
Shelfbucks certified partners:
[ YOUR LOGO HERE ]
[ YOUR LOGO HERE ]
Contact us to be a certified partner.
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
TPGREWARDS.COM
TAP TECHNOLOGY
Allows consumers to engage with an in-store display or brand packaging with the
simple “tap” of their phone to instantly receive rewards and/or customized content.
1.
Tap chips are placed on your POP materials or on your
packaging.
2. Shoppers simply “tap” their phone on the display to see if
they are a winner. No app required.
3. Shoppers receive immediate notification of content that
is important to your brand.
Tap To Learn delivers important content such as recipes, trailers, beauty tips.
Tap To Earn enables participation in loyalty-based programs.
Tap To Win selects instant sweepstakes winners.
All activity is geographically tracked in real time, so you know if your
display is up or your promotion product packaging is in-store.
RECEIPT VALIDATION
Digital Receipt Validation System®* uses the retailer’s receipt to instantly validate consumer purchase & distribute virtual rewards in three
(3) easy steps.
1.
TPG Rewards validates purchase & distributes virtual rewards
within minutes, not days!
2. Works with basic camera-enabled cell phones. No need for
smartphones.
3.
No apps required.
4. Allows marketers to view market basket data associated with
promotional purchases.
5. No registration required.
6. Can be integrated into CRM and social media programs.
7.
Can be used for retargeting.
*Patent pending
AT-A-GLANCE
WHAT WE DO
MAJOR CLIENTS
In addition to offering custom-designed consumer
promotional reward programs, TPG is the original
founder of digital receipt validation. With this patentpending technology, TPG Rewards is the only agency to
offer near-instantaneous purchase validation and virtual
reward distribution.
• General Mills
• Coca-Cola
John Galinos, President
• Tyson
• Kimberly-Clark
Neil Solomon, Partner
• Procter & Gamble
• Pepsi
George Patilis, Partner
• Kellogg’s
• Nestlé
Ed Hepner, Partner
• SC Johnson
• Johnson & Johnson
Kalin Mintchev, Partner
WHO WE ARE
TPG Rewards, Inc. is a consumer promotions agency
offering a broad repertoire of reward programs designed
to bolster brand awareness, drive trial & repeat purchase,
grow topline sales and build long-term loyalty for some of
the world’s most beloved brands.
KEY EXECUTIVES
INDUSTRIES SERVED
CONTACT
• Mass & Drug
John S. Galinos
212.907.7101
[email protected]
• CPG
• Restaurant
• C-Store / Grocery
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
VALASSIS.COM/DIGITAL-ADVERTISING.ASPX
OPTIMIZING INTEGRATED PRINT + DIGITAL
SHOPPER MARKETING CAMPAIGNS
Store by store, you can send relevant messages that reach shoppers
nearby on their phones, at work via email, and at home where they
use print and digital services to plan purchases. Strategic timing,
targeting, and accountable use of advertising dollars can best be
achieved when you work with one shopper marketing expert.
Valassis Digital is a division of Valassis, a leader in intelligent media
delivery. We’re unique. Providing data-infused activation, anywhere.
In other words, you’ll realize what your data is capable of – with our
uncanny ability to select and synthesize the data that actually matters
for identifying and activating real buyers everywhere. We connect
that appropriate online and offline data intelligence, infuse it pre-,
during, and post-campaign – to create relevant, integrated print and
digital media plans while continually improving performance.
MEDIA OPTIONS DELIVER DATA
INFUSED ACTIVATION, DRIVING
SHOPPERS TO STORES
CONTINUALLY
MEASURE, REFINE AND
ENHANCE CAMPAIGN
PERFORMANCE
Our digital media portfolio, which is part of our
Intelligent Media Delivery
Network, consists of:
•
Display Advertising
•
Dynamic Mobile Ads
•
Digital Coupons
•
Email Marketing
•
Location-based Mobile
Offers
As results roll in, we’re able to further
optimize integrated print and digital
campaigns in near real-time. Ultimately,
delivering a consistent brand message
and driving store traffic and sales.
Shopper marketers understand the value
of integrated print and digital messaging.
Nobody but Valassis gives you the ability
to integrate and optimize a shopper
marketing campaign like we do.
All in all, our intelligent media delivery engages and
activates individual consumers wherever they plan,
shop, buy, and share.
Over 280 retailers, brands, and agencies
choose to partner with us. Learn more.
Realize the most. Contact Valassis Digital
today.
So how exactly do you know where they are?
Follow their real-world path to purchase.
Consequently, you’ll discover prospect-rich
neighborhoods beyond your retail trade area,
activate more shoppers, and efficiently maximize
your response and ROI.
“Valassis® is my go-to-source for all of my print and digital needs. I know they will work with
me to build the strongest program combining both platforms – they are collaborative, and I
think of them as an extended part of my team. Valassis always delivers on-time and within
budget, and I know we’re setting ourselves up for success when they are involved.”
Marketing Manager
National CPG Client
AT-A-GLANCE
WHO WE ARE
Valassis Digital is a division of Valassis, a leader in
intelligent media delivery, providing over 15,000
advertisers proven and innovative media solutions to
influence consumers wherever they plan, shop, buy and
share. By integrating online and offline data combined
with powerful insights, Valassis precisely targets its
clients’ most valuable shoppers, offering unparalleled
reach and scale.
EXPERTISE
Intelligent Media Delivery
PRODUCTS & SERVICES
• Display Advertising
• Dynamic Mobile
• Digital Coupons
KEY EXECUTIVES
• Email Marketing
• Mobile Offers
Susan Rothwell, SVP, Digital Sales
Chris Saroka, VP, Digital Sales
Daniel Warner, Digital Media Sales Manager
INDUSTRIES SERVED
• CPG
• Grocery / Drug / Mass
Cali Tran, President
• Specialty Retail
• Specialty Services
CONTACT
Chris Saroka, VP, Digital Sales
203.225 .9405
[email protected]
Activation.
Anywhere.
HOME | WORK | ON THE GO | IN STORE
DRIVE MORE SHOPPERS TO YOUR DESIRED STORES
It requires a clear, accurate understanding of your target consumers on
their real-world path to purchase. And influencing them all along with a
data-fueled, integrated print and digital campaign. Is that even possible?
Done. By Valassis Digital – with shopper marketing expertise and a
unique set of capabilities.
Want proof? Let’s get together and see how our intelligent media
delivery works. Contact us.
1.877.529.5001 | [email protected]
The Guide to Digital Shopper Marketing • 2016
ADVERTISEMENT
YIELDBOT.COM
OWN SHOPPER MOMENTS
THAT MATTER
Shoppers make decisions in real time and marketers need
advertising solutions that address their active needs. Yieldbot
captures path-to-purchase intent in real time, unlike audience
targeting and retargeting, which rely on old data.This enables brands
to understand, market and optimize to shopper intentions as they
happen. Occurring at the exact moment it will be most helpful,
useful and persuasive, Yieldbot’s intent targeting and decisioning
technology delivers better shopper and advertiser experiences as
well as measurable in-store sales lift .
RELEVANT ADS THAT DRIVE
CONSUMERS TO BUY
Yieldbot’s proprietary ad solutions match
and optimize shopper mindset with relevant
brand, product, geo and co-brand/retailer
messages. Using predictive click stream
analytics and real-time intent targeting,
Yieldbot predicts the best performing
combinations of browser, referral URL,
publisher, keyword/Intent, creative, and ad
slot to deliver deeper engagement with brand
pages, retailer sites and in-store visits.
Yieldbot has proven to be a best in class digital
shopper marketing solution in delivering measurable
retail sales lift.”
PREMIUM MEDIA DELIVERS
PREMIUM SHOPPERS
At all stages of their buying journey, shoppers
trust the content of premium media to aid in
their decision-making process. Our platform
analyzes first-party publisher data from
more than 900 premium publisher sites to
understand the active purpose of a shopper’s
digital journey.
With over 5 billion page views a month,
Yieldbot delivers premium media at scale
ensuring every placement is above-the-fold
and brand safe.
- Jasen Kelly, VP, Director of Shopper Marketing, Mediavest
AT-A-GLANCE
WHO WE ARE
INDUSTRIES SERVED
MAJOR CLIENTS
Yieldbot created a new channel of real-time consumer
intent that is redefining digital shopper marketing.
Yieldbot technology analyzes how people are engaging
with content on premium publishers to understand a
shopper’s active mindset and matches their experience
with actionable brand messages.
• CPG
• Clorox
• Entertainment
• Heineken
• Finance
• Quaker
• Lifestyle
• SC Johnson
• Pharma OTC
• Tyson
• Pharma Rx
• Unilever
EXPERTISE
Yieldbot connects brands with quality shoppers
as they navigate premium media across desktop
and mobile.
• Retail
CONTACT
General: [email protected]
Dan Engebretson, VP Shopper Sales,
[email protected]
not only knows the
real-time intent of shoppers...
...we know how they’re shopping.
What are
the best
healthy snacks?
Where can
I buy glutenfree granola?
Which store
has the best
deal?
AD
for Shopper
Bentonville | Boston | Chicago | LA | NYC | Portland
The Fastest-Growing Platform
in Digital Shopper Marketing
[email protected]
ADVERTISEMENT
Don’t miss these other Industry Guides appearing only
in Shopper Marketing magazine in 2016.
P-O-P Design & Manufacturing
February 2016
Digital Incentive Platforms
May 2016
Retail & Specialty Printers
July 2016
A special supplement to
guide
the 2016
to Retail & Shopper Insights
Shopper Marketing Agencies
August 2016
Shopper Marketing Teams
September 2016
RSIG16.indd 1
Retail & Shopper Insights
November 2016
Contact Chuck Bolkcom at the Path to Purchase Institute at [email protected]
or (773) 992-4420 for more information.
10/20/15 8:58 AM