data catalog - I

Transcription

data catalog - I

NEW ADDITIONS
Health Insurance Prospects, p.13
Vehicle Owners, p.18
On Demand Targeting
Suite, p.41
2015
DATA CATALOG
Table of Contents
Demographic
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
Consumer Database ..................................................Page 1
Mature Market Database ..........................................Page 2
Voter Database ..........................................................Page 3
Families with Children Database ............................Page 4
Homeowners Database.............................................Page 5
Ethnic Database ..........................................................Page 6
Occupation Database ...............................................Page 7
SOHO Database .......................................................Page 9
Mail-order Buyers Database ..................................Page 10
Veterans Database ...................................................Page 11
Healthcare/Insurance
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
Health Insurance Prospects ...................................Page 13
Life Insurance Responder Index............................Page 14
Long Term Care Insurance Index .........................Page 15
Ailment Database ....................................................Page 16
Lifestyle/Specialty
AmeriLINK® Vehicle Owners Database .....................................Page 18
AmeriLINK® Charitable Contributors Database .......................Page 19
AmeriLINK® Interests Database ..................................................Page 20
AmeriLINK® Buying Behavior Database ....................................Page 22
AmeriLINK® Shopping Behavior Database ...............................Page 23
AmeriLINK® Financial Database ..................................................Page 24
NationsBest ® Lists .........................................................................Page 25
Hotline
New Homeowners Database .......................................................Page 27
New Equity Connections Database ...........................................Page 28
New Movers Database .................................................................Page 29
Attitudinal
GENERATIONSSM Clustering System ..........................................Page 31
LIVING Well™....................................................................................Page 32
MindBase® .......................................................................................Page 33
Digital Neighborhoods 2.0SM .......................................................Page 34
Other
AmeriLINK® Data Enhancement .................................................Page 36
DirectSuccessSM Processing Services .........................................Page 40
On Demand Targeting Suite ........................................................Page 41
Formats and Policies .....................................................................Page 42
I
FIND, KNOW, KEEP AND GROW PROFITABLE CUSTOMERS
At KBM Group, we understand that renting lists and
mailing to consumers is not your goal. Connecting
with promising prospects and cementing relationships with profitable customers are your real objectives. To do this, you must:
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target profitable prospects
profile your existing customers
identify the most responsive prospects
power predictive models
drive effective relationship programs
A RICH AND ACCURATE DATA SOURCE
Our AmeriLINK® data helps you accomplish all of
these goals. We are an original source compiler
and, for more than 30 years, have been collecting
data from hundreds of primary sources to build
the AmeriLINK Consumer Marketing Database.
Whether you use our data as a list, data append or
licensed data install, AmeriLINK data helps you find
new customers and keep your current customers
active and loyal. Our data professionals understand
the many nuances of data use and make recommendations for testing to help you fine-tune your
targeting criteria.
maker. Our files are standardized, updated continually, then processed through proprietary USPS®
certified routines for superior deliverability. Our
use of NCOALink®, LACSLink® and CASS® processed
address-quality tools ensures maximum deliverability and postal discounts. AmeriLINK is not only
date-verified, it is also DPV®* verified, the standard for
enhanced address accuracy. All our databases are
built with the same commitment to accuracy, deliverability and value.
SUPERIOR DATA QUALITY
AND QUANTITY
• Exact age for more than 240 million individuals
• More females by name than any other source
• 250 million consumers by ethnicity, language spoken and religion
• 120 million mature consumers
• 40 million families with children
• 90 million charitable donors
• Largest source of consumer interests and
lifestyles
• All records are DPV® verified
Unique Market Segments
Demographic — Every campaign relies on solid
demographics like geography, age, family makeup
and homeownership. Our AmeriLINK database
brings you the most current, accurate demographic
data available.
• Medicare Supplement Insurance Index —
Reach the most promising individuals with your
Medicare Supplement offers, based on ten levels of modeled responsiveness.
• LIVING Well — Reach consumers based on
their attitudes relating to physical, mental, emotional and spiritual dimensions of health and
wellness.
• Buying Behavior — Target buyers by their
preferred purchase categories and methods of
shopping (online and offline) for true one-toone marketing.
• Mature Market — Connect with the fastest
growing segment of the population over 50.
• GENERATIONSSM Clustering System — Reach 52 distinct population segments with similar
buying power, lifestyle, demographics, outlook
on life and more.
• Ailment — Target 80 million consumers by
more than 100 consumer-reported aches, pains,
conditions and treatments.
Lifestyle — What consumers do in their spare
time is a good indication of how they spend their
money. Our lifestyle databases, created from selfreported sources such as product registrations and
survey responses, offer true insight into interests
and spending.
Attitudinal — Compiled and modeled
through a myriad of carefully selected data
sources, LIVING Well, MindBase® and Digital
Neighborhoods 2.0SM allow you to target individuals based on their distinctive attitudes, values and
motivations both offline and online.
Hotline — If you’re targeting new movers or new
homeowners, our monthly 30-day Hotline files connect you with proven, actively spending prospects.
ACCURACY YOU CAN COUNT ON
We compile data at the individual level, then
household it so you can target consumers at the
individual, household or address level, customizing your offer and message to the likely decision
FULL RANGE OF DIRECT MARKETING
SERVICES
Our services don’t stop with data. We can help you
through each stage of the customer lifecycle —
acquisition, retention, growth, loyalty and win-back.
We help you find high-value prospects, convert
II
them into customers and then increase your wallet share over a lifetime. Using our full range of
services, you optimize your information so you can
understand and anticipate your customers’ wants
and needs through life-changing events like marriage, homeownership, child rearing and retirement.
When you know your customers, you know success.
Count on us for all your direct marketing needs.
KEEP YOUR DATABASE ACCURATE
AND DELIVERABLE
Our DirectSuccessSM Processing Suite ensures the
accuracy of your data and maximizes your postal
discounts. It doesn’t matter how creative the agency, how fantastic the offer or how targeted the list,
if the mail piece doesn’t make it into the right mailbox. And if prospects receive duplicate offers, their
name is spelled wrong — or worse yet — the mailer
goes to a deceased family member, your reputation
is compromised.
If you think that processing services are a commodity with no distinguishable difference except price,
think again. The accuracy of the results and attention to detail vary widely by provider. We provide
best-of-breed technology and practices developed
and fine-tuned over many years. Our full range of
processing services includes:
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Address hygiene
Merge/purge
Suppression services
Specialized services
Campaign preparation & selection
Email processing
MAXIMIZE YOUR ROI THROUGH
SMART ANALYTICS
Your success depends on making the right decisions. That means understanding your data,
enhancing it with outside data, analyzing it for
greater insight, then developing and deploying the
right mix of services. We provide expert decision
support services to turn your raw data into business
intelligence that enables you to attract and retain
profitable customers. Buttressed by our proprietary
“analytical roadmap” approach, which customizes
the analytics to fit your unique needs, we offer a
broad spectrum of analytical services:
• Profiling
• Modeling
– Clone/Product Propensity
– Response/Conversion
– Multistage Combination
– Best Product
• Segmentation/Clustering
ACQUIRE AND MANAGE
PROFITABLE RELATIONSHIPS
Our IMPACT® database marketing solution brings
all the pieces together. Data, analytics and processing merge into an integrated platform, enabling
you to manage an ongoing dialogue with your customers and prospects. This blending of technology,
expertise and information lets you connect with
consumers in ways that are relevant to their lives.
You offer them products and services they want
through their preferred channel.
Our IMPACT solution combines proven business
intelligence, data mining, analytics and campaign
management with processes and procedures that
ensure the best use of timely and accurate data.
The result is a total solution that empowers you to
drive and enable your acquisition, retention, growth
and loyalty strategies. Plus, we simplify an otherwise daunting undertaking by guiding you through
the entire process from readiness assessment to
campaign-response management. IMPACT is technology-enabled marketing at its best!
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Integrates data, processing, analytics and campaign management
ASP-hosted environment
Incremental update processing
Email messaging
Strategic consulting support
Consumer Privacy
We care about consumer privacy and are responsible stewards of the public information we maintain. We voluntarily comply with state and national
laws regulating the gathering and dissemination
of consumer information (including the new CANSPAM regulations), as well as ethical and privacy
guidelines set by the Direct Marketing Association.
We use the National Do-Not-Call Registry, as well
as the DMA Mail and Telephone Preference files,
the DMA Do-Not-Email file and all available state
Do-Not-Call lists to suppress those consumers who
do not want to receive direct-marketing solicitations. Our clients are also bound contractually to
use our data only for solicitations in good taste and
of the highest integrity.
* KBM Group® is a non-exclusive Full Service Provider Licensee of the
United States Postal Service®. Payment for services should be made to
KBM Group® and prices are not established, controlled or approved by
the United States Postal Service. Advertising is neither approved nor
endorsed by the United States Postal Service. The following trademarks
are owned by the United States Postal Service: USPS, CASS, NCOALink,
LACSLink, DSF2, DPV, ZIP + 4 and United States Postal Service.
III
Demographic
260,000,000
Demographic
AME RILIN K ® CON SUME R DATAB ASE
The AmeriLINK® Consumer Database includes over
260 million spending consumers and is demographically selectable, so you can reach just the
right prospective customer with your unique message. Nowhere else will you find more exact age
data, females by name and consumers by ethnicity.
AmeriLINK is processed through USPS ® standards
and DPV® verified to ensure accurate mail delivery.
And, because the file is compiled at the individual
level, you can target the right person in the household by name. AmeriLINK is built from hundreds of
sources, including public records, phone directories,
consumer surveys and purchase transactions, as well
as other proprietary sources. The result is a rich and
accurate data source to drive your marketing efforts.
Total Count...............................................260,000,000
Spendex™............................................................$10.00/M
Telephone numbers..........................................$10.00/M
Base Price.......................................................$25.00/M
Demographic Selects
Minimum Order ............................................$250.00
Price
All select charges apply in addition to the base price
Suggested Uses
Ability to pay index ..........................................$25.00/M
Aggregated financial score .............................$15.00/M
Aggregated risk scores....................................$20.00/M
Age (date of birth).............................................$10.00/M
Bankruptcy suppression.....................................$5.00/M
Census data .........................................................$2.50/M
Children’s presence by age.............................$15.00/M
Churn-IQ ............................................................$25.00/M
Discretionary income percent .......................$10.00/M
Dual income index .............................................$5.00/M
Dwelling type.......................................................$2.50/M
Economic Cohorts............................................$25.00/M
Email address....................................................$40.00/M
Estimated household debt level ...................$15.00/M
Estimated household income ..........................$5.00/M
Estimated household investable assets .......$15.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Family position.....................................................$2.50/M
Gender...................................................................$2.50/M
Geography (state, ZIP, SCF, county).................$2.50/M
Home value .......................................................$10.00/M
Homeowner/renter............................................$10.00/M
Length of residence............................................$3.50/M
Mail-order buyer.................................................$15.00/M
Mail responsive..................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Number of children...........................................$10.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
The AmeriLINK® Consumer Database is a
great source for many different types of
direct marketing campaigns and can be easily
tailored to fit your list needs. The AmeriLINK®
Consumer Database is ideal for the following:
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Continuity mailings
Credit offers
Insurance
Retail
Telecom
Don’t see your application above? No
problem. Give us a call, and we’ll consult
with you on the best way to harness the
power of AmeriLINK for your next mailing.
See Formats & Policies for specific output options and
turn-around times.
* KBM Group® is a non-exclusive Full Service Provider Licensee of the United States
Postal Service. Payment for services should be made to KBM Group® and prices
are not established, controlled or approved by the United States Postal Service.
Advertising is neither approved nor endorsed by the United States Postal Service. The
following trademarks are owned by the United States Postal Service ®: USPS, DPV and
ZIP + 4.
For orders, call toll free:
866-ASK4KBM (275-4526)
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120,000,000
Demographic
A ME RILIN K ® MATURE M AR K ET DATAB ASE
Freed from the constraints of raising a family and
with more time of their own, these senior consumers
seek products, services and activities that complement their desire to live life to the fullest. This market
of mature spenders has over $2.9 trillion in spending
power and a cumulative net worth that’s nearly twice
the national average. The Mature Market Database
is made up of individuals over 50 who are great
prospects for insurance, healthcare, investment and
travel offers. Grandparents with grandchildren are
also good targets for children’s products. Today,
many senior Americans live with their adult children.
Because the data in the Mature Market Database is
compiled at the individual level, you can now reach
these seniors by their full names, bypassing the head
of household.
Total Count................................................120,000,000
Spendex™............................................................$10.00/M
Base Price.......................................................$35.00/M
Demographic Selects
Minimum Order ............................................$250.00
Price
Census data .........................................................$2.50/M
Caregivers.........................................................$10.00/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Elderly parents living with their children........$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Suggested Uses
The AmeriLINK® Mature Market Database
is the preferred list source for many of the
nation’s top senior marketers, providing them
with hot pre- and post-retirement age prospects. The Mature Market Database is ideal
for the following:
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Medicare Part D prospects
Retirement communities
Travel and entertainment
Restaurants
Retirement planning
Investments
Senior membership assoc’s
problem. Give us a call. We’ll work with you
to create the perfect senior list for your next
mailing.
turn-around times.
866-ASK4KBM (275-4526)
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84,000,000
Demographic
A ME RILIN K ® VOTER DATAB ASE
KBM Group® now offers 84 million registered voters to assist with your next election campaign effort.
Within the base of 84 million registered voters are
approximately 38 million individuals by known voter
party (Republican, Democrat, Independent and
Other/Non-declared). When used in conjunction with
date of birth as well other key lifestyle selects such as
“known donor,” this database is perfect for election
and fundraising activities. You can also combine registered voter information with the known homeowner
select to target constituents or opposition supporters
in a specific geography who are more likely to turn
out at the polls on election day.
Total Count..................................................84,000,000
Spendex™............................................................$10.00/M
Base Price.......................................................$40.00/M
Voter Affiliation Selects
Price
Demographic Selects
Price
Minimum Order ............................................$250.00
Political party affiliation.............................................N/C
Suggested Uses
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
No other database is more effective at targeting prospective political and financial supporters. The AmeriLINK® Voter Database is a
great source for political mailings and election campaigns, and can be easily tailored
with additional selects for more specific political targeting. The Voter Database is ideal for
the following:
• Local, state & national
elections
• Political donations
• Political party mailings
problem. Give us a call, and we’ll consult
with you on the best way to harness the
turn-around times.
866-ASK4KBM (275-4526)
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40,000,000
Demographic
A ME RILIN K ® FAMILIES WI TH C H I L DR EN
Let’s face it, kids know exactly what they want and
don’t hesitate to tell their parents what’s on the top
of their list. As a result, children influence a large portion of disposable income spent in a family. Families
with young children are perfect prospects for baby
items and children’s toys, books and clothing as well
as life insurance and supplemental health insurance
coverage for the family. As they get older, the preteen and teen markets are lucrative segments for
leisure and educational offers, such as computer and
video games, athletic equipment, clothing, audio/
electronic equipment and trendy offers. The Families
with Children Database includes millions of teens
aged 16 to 18 who are prime targets for automobile
accessories, electronic equipment, insurance and secondary-education offers. The Families with Children
Database maintains the privacy of children while providing excellent target selections.
Total Count..................................................40,000,000
Base Price.......................................................$25.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Families with Children Selects
Price
Minimum Order ............................................$250.00
Demographic Selects
Price
Children’s presence by age/gender...............$15.00/M
Presence of children..........................................$10.00/M
Suggested Uses
AmeriLINK® Families with Children is a great
list source for many types of child-related
offers. The Families with Children database is
also ideal for the following:
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
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Continuity reading clubs
College planning
Magazines
Children’s catalogs
Telecom/cell phones
Don’t see your industry or offers above?
No problem. Just give us a call. We’ll find
out what your next campaign’s offer is and
build a custom list to suit your needs.
turn-around times.
866-ASK4KBM (275-4526)
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67,000,000
Demographic
A ME RILIN K ® HOMEOWN ER S
The American dream is to own a home. For most
families, once the dream comes true, they must manage the ongoing maintenance and improvements to
their homestead. Reach 67 million American home
owners in need of products and services to help
them keep things functional and fashionable. They
respond to a variety of offers, such as lawn and
garden equipment, pool equipment and chemicals,
home furnishings, electronic equipment and decorating ideas. Because of their specific purchasing
needs and above-average incomes, these consumers are prime targets for insurance, financial services,
home equity and fundraising offers. The AmeriLINK®
Homeowners Database also offers home value and
home equity indicators, giving you more insight into
income and spending power.
Total Count..................................................67,000,000
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Base Price.......................................................$35.00/M
Homeowners Selects
Price
Mortgage
Home value ........................................................$15.00/M
Mortgage amount – 1st ...................................$15.00/M
Mortgage amount – 2nd..................................$15.00/M
Mortgage loan type..........................................$15.00/M
Mortgage term ..................................................$15.00/M
Sale date .............................................................$15.00/M
Sale price.............................................................$15.00/M
Property
Effective year built.............................................$10.00/M
Land square footage ........................................$10.00/M
Land value calculated.......................................$10.00/M
Living square feet..............................................$10.00/M
Pool.......................................................................$10.00/M
Real estate investor ..........................................$10.00/M
Roof type.............................................................$10.00/M
Year built.............................................................$10.00/M
Demographic Selects
Minimum Order ............................................$250.00
Suggested Uses
When your offer requires that it go to a real
homeowner and not a renter, you can trust the
AmeriLINK® Homeowners Database to provide
you with the prospects perfect for your offer:
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
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Lawn care
Cable/satellite TV
Internet Services
Home improvements
Refinancing
Home security
Indicator of affluence
250,000,000
Demographic
A ME RILIN K ® ETHN IC DATAB ASE
More people from all ethnic backgrounds with different languages, cultures, values and traditions
have come to live and work in America. Our coding
system utilizes custom computer logic to identify the
ethnicity, probable spoken language and religion of
consumers, identifying their heritage and place of
origin. Each ethnic population has different interests
and lifestyles that warrant culturally targeted offers
for travel, foods, telecom products, magazines, newspapers, fundraising, religious offers and educational
programs. Ethnic selections also help expand your
services to profitable new markets while customizing
your messages for the best response. Choose from
our expanded list of ethnic indicators for a more targeted offering.
Total Count...............................................250,000,000
Demographic Selects
Base Price.......................................................$35.00/M
Ethnicity Selects
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Price
Assimilation (Hispanic or Asian)......................$10.00/M
Country of origin (Hispanic) ............................$10.00/M
Religion................................................................$10.00/M
Specific ethnicity .........................................................N/C
Spoken language ..............................................$10.00/M
(Specific ethnicity selects below are included in the base price)
African
African-American
Alaskan
Arabian
Armenian
Bangladeshi
Bulgarian
Burmese
Cambodian
Chinese
Czechoslovakian
Danish
Dutch
English (British)
Estonian
Ethiopian
Finnish
French
German
Greek
Hawaiian
Hebrew
Hispanic (Spanish)
Hungarian
Icelandic
Indian
Indonesian
Irish
Italian
Japanese
Price
Korean
Laotian
Latvian
Lithuanian
Malaysian
Manx
Middle Eastern
Misc. Asian
Misc. East European
Multi-ethnic
Native American
Norwegian
Pakistani
Polish
Portuguese
Russian
Samoan
Scottish
Sri Lankan
Swedish
Swiss
Tagalog (Filipino)
Thai
Turkish
Ukrainian
Vietnamese
Welsh
Yugoslavian
Minimum Order ............................................$250.00
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110,000,000
Demographic
A ME RILIN K ® OCCUPAT I O N D ATAB ASE
Doctor. Mechanic. School teacher. An individual’s
occupation provides insight about interests and
activities, disposable income and probable purchase
interests. Inferring interests from a job title is a valuable way to target magazine offers, packaged goods,
clothing, automobile offers and more. Combining
occupation with other demographics provides you
with highly targeted segments, and with over 250
occupation indicators, the targeting possibilities are
endless. For example, cross-referencing occupation
with age lets you target investment or insurance
offers to individuals likely to be retiring. Some occupations, such as farmers, found under the blue-collar
worker category, have particular times of the year
they are free to spend on leisure activities, helping
you time your campaigns to target this niche group.
Total Count................................................110,000,000
Demographic Selects
Base Price.......................................................$35.00/M
Occupation Selects
Price
Business Owner
Accountant
Builder
Contractor
Dealer/Retailer/Storekeeper
Dealer/Vendor
Distributor/Wholesaler
Funeral Director
Maker/Manufacturer
Owner
Partner
Self-Employed
Professional
Architect
Chemist
Curator
Engineer
Engineer/Aerospace
Engineer/Chemical
Engineer/Civil
Engineer/Electrical
Engineer/Electronic
Engineer/Field
Engineer/Industrial
Engineer/Mechanical
Geologist
Legal/Attorney/Lawyer
Librarian/Archivist
Medical Doctor/Physician
Pastor
Pilot
Scientist
Statistician/Actuary
Veterinarian
Exec/Upper Mgmt
CEO/CFO/Chairman/Corp
Officer
Comptroller
Politician/Diplomat
Politician/Legislator
President
Treasurer
Vice President
Middle Management
Account Executive
Director/Art Director
Director/Executive Director
Editor
Manager
Manager/Assistant Manager
Manager/Branch Manager
Manager/Credit Manager
Manager/District Manager
Manager/Division Manager
Manager/General Manager
Manager/Marketing Manager
Manager/Office Manager
Manager/Plant Manager
Manager/Product Manager
Manager/Project Manager
Manager/Property Manager
Manager/Regional Manager
Manager/Sales Manager
Manager/Store Manager
Manager/Traffic Manager
Manager/Warehouse Manager
Planner
Principal/Dean/Educator
Superintendent
Supervisor
White-Collar Worker
Accounting/Biller/Billing Clerk
Actor/Entertainer/Announcer
Adjuster
Administration/Management
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Minimum Order ............................................$250.00
(continued on next page)
7
Advertising Agent
Aide/Assistant
Aide/Assistant/Executive
Aide/Assistant/Office
Aide/Assistant/School
Aide/Assistant/Staff
Aide/Assistant/Technical
Analyst
Appraiser
Artist
Auctioneer
Auditor
Banker
Banker/Loan Officer
Banker/Loan Processor
Bookkeeper
Broker
Broker/Stock/Trader
Buyer
Cashier
Caterer
Checker
Claims Examiner/Rep/
Adjudicator
Clerk
Clerk/File
Collector
Communications
Conservation/Environment
Consultant/Adviser
Coordinator
Customer Service Representative
Designer
Detective/Investigator
Dispatcher
Draftsman
Estimator
Expeditor
Finance
Flight Attendant/Steward
Flight Attendant/Stewardess
Florist
Graphic Designer/Commercial
Art
Hostess/Host/Usher
Insurance/Agent
Insurance/Underwriter
Interior Designer
Jeweler
Marketing
Merchandiser
Model
Musician/Music/Dance
Personnel/Interviewer
Personnel/Recruiter
Photography
Public Relations
Publishing
Purchasing
Quality Control
Real Estate/Realtor
Receptionist
Reporter
Researcher
Sales
Sales Clerk/Counterman
Security
Surveyor
Technician
Telemarketer
Telephone/Operator
Teller/Bank Teller
Tester
Transcriptionist/Translator
Travel Agent
Union Member/Representative
Ward Clerk
Water Treatment
Blue-Collar Worker
Animal Technician/Groomer
Apprentice
Assembler
Athlete/Professional
Attendant
Auto Mechanic
Baker
Barber/Hairstylist/Beautician
Bartender
Binder
Body Man
Brakeman
Brewer
Butcher/Meat Cutter
Carpenter/Furniture
Carpenter/Woodworking
Chef/Butler
Child Care/Day Care/Babysitter
Cleaner/Laundry
Clerk/Deli
Clerk/Produce
Clerk/Stock
Conductor
Construction
Cook
Cosmetologist
Courier/Delivery/Messenger
Crewman
Custodian
Cutter
Dock Worker
Driver
Driver/Bus Driver
Driver/Truck Driver
Electrician
Fabricator
Factory Worker
Farmer/Dairyman
Finisher
Fisherman/Seaman
Fitter
Food Service
Foreman/Crew Leader
Foreman/Shop Foreman
Forestry
Foundry Worker
Furrier
Gardener/Landscaper
Glazier
Grinder
Grocer
Helper
Housekeeper/Maid
Inspector
Installer
Ironworker
Janitor
8
Journeyman
Laborer
Lineman
Lithographer
Loader
Locksmith
Machinist
Maintenance
Maintenance Supervisor
Mason/Bricklayer
Material Handler
Mechanic
Meter Reader
Millworker
Millwright
Miner
Mold Maker/Molder/Injection
Oil Industry/Driller
Operator
Operator/Boilermaker
Operator/Crane Operator
Operator/Forklift Operator
Operator/Machine Operator
Packer
Painter
Parts (Auto Etc.)
Pipe Fitter
Plumber
Polisher
Porter
Presser
Press Operator
Printer
Production
Repairman
Roofer
Sanitation/Exterminator
Seamstress/Tailor/Handicraft
Setup Man
Sheet Metal Worker/Steel
Worker
Shipping/Import/Export
Sorter
Toolmaker
Transportation
Typesetter
Upholstery
Utility
Waiter/Waitress
Welder
Health Services
Chiropractor
Dental Assistant
Dental Hygienist
Dentist
Dietician
Doctor
Healthcare
Medical Assistant
Medical Secretary
Medical Technician
Medical/Paramedic
Nurses Aide/Orderly
Optician
Optometrist
Pharmacist/Pharmacy
Psychologist
Technician/Lab
Technician/X-ray
Therapist
Therapist/Physical
Secretary
Legal/Paralegal/Assistant
Legal/Secretary
Secretary
Typist
Homemaker
Homemaker
Retired
Retired/Pensioner
Military Personnel
Armed Forces
Army Credit Union Trades
Navy Credit Union Trades
Veterans
Teacher
Coach
Counselor
Instructor
Lecturer
Professor
Teacher
Trainer
Nurse
Nurse
Nurse/LPN
Nurse (Registered)
Computer
Computer Operator
Computer Programmer
Computer/Systems Analyst
Data Entry/Key Punch
Civil Service
Air Traffic Control
Civil Service/Government
Corrections/Probation/Parole
Court Reporter
Firefighter
Judge/Referee
Mail Carrier/Postal
Mail/Postmaster
Police/Trooper
Social Worker/Case Worker
Part Time
Part Time
Student
Student
Disabled
Disabled
11,000,000
Demographic
AME R ILIN K ® SOHO DA TAB ASE
Entrepreneurs. Leaders. Self-starters. Working hard
to build their own businesses, AmeriLINK SOHO
business owners are living the American dream:
being their own boss. Motivated, organized and possessing the discipline necessary to grow their small
home-based company, these business owners are the
perfect audience for health insurance offers, financial credit opportunities, office supply and furniture
offers, broadband Internet packages and Web hosting, high volume PDA and cell phone plans, business
travel discounts and frequent flyer offers. Compiled
from more than 200 governmental sources through
self-reported company data at the local, state and
federal levels, these SOHO owners are dedicated to
their jobs because they’re not only an employee but
also the owner!
Total Count..................................................11,000,000
Suggested Uses
Base Price.......................................................$35.00/M
Demographic Selects
The AmeriLINK® SOHO Database is ideal to
reach this significant small-business market
segment with targeted offers. The SOHO
Database is effective for the following:
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
•
•
•
•
•
•
•
•
Health insurance
Financial/credit offers
Business/office supplies
Commercial printing
Wireless phone plans
Business travel discounts
Books/magazines
Office furniture
out about your next campaign’s particular
offer and build a custom list to suit.
turn-around times.
866-ASK4KBM (275-4526)
Minimum Order ............................................$250.00
9
95,000,000
Demographic
A ME RILIN K ® MAIL- OR D ER B UY ER S
Today, consumers seek more convenience when they
have less time to shop for items seen advertised on
television or in the newspapers. Easy for them to
order and delivered to their doorstep in days, mailorder items are preferred by these consumers. No
driving to the mall. No parking nightmares. No
crowds. Convenience and lower costs are king with
these folks. Compiled from catalog and mail-order
purchase data and other direct-mail response sources,
the Mail-order Buyers Database includes consumers
who repeatedly shop through catalogs. This
database comprises both mail order buyers and mail
responsive individuals. These purchasers often buy
items through multiple channels, such as catalogs or
ecommerce. Target them with offers for new credit
cards and catalogs ranging from apparel and lawn
equipment to online subscriptions.
Total Count
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Mail-order buyer .............................................95,000,000
Mail responsive ............................................100,000,000
Base Price.......................................................$35.00/M
Mail-order Selects
(one select required)
Price
One select required. Charges apply in addition to the base price
Mail-order buyer ..................................................$5.00/M
Mail responsive ............................................................N/C
Specific mail-order buyer category................$20.00/M
Demographic Selects
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
10
Minimum Order ............................................$250.00
Suggested Uses
The AmeriLINK® Mail-order Buyers Database
is perfect to target the following offers:
•
•
•
•
•
•
•
•
•
•
Books/magazines
Children’s products
Clothing
Cosmetics
Food products
Gifts
Home furnishings
Magazines
Plus-size clothing
Video/DVD
No problem. Give us a call, and we’ll consult with you on the best way to harness the
19,000,000
Demographic
A ME RILIN K ® VETERAN S DATAB ASE
Connect with America’s veterans who served their
country in military service. Displaying their loyalty and
patriotism in choosing to serve, most spent time in
one of the branches of the American military (Army,
Navy, Air Force, Marine Corp or Coast Guard) during
their military service. Many devoted themselves to
protecting our freedoms, maintaining peace, providing relief or supporting the U.S. around the globe.
Along with the sacrifices of military service comes
many benefits: training, honor, education, travel, pay
and self-discovery, as well as becoming part of a
cohesive, lifetime community of American servicemen
and women.
Total Count..................................................19,000,000
Spendex™............................................................$10.00/M
Base Price.......................................................$55.00/M
Demographic Selects
These self-reported households contain current or
retired military personnel, or indicated an interest in
military veterans affairs.
Minimum Order ............................................$250.00
Price
All select charges apply in addition to the base pricee
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
11
Suggested Uses
The AmeriLINK® Veterans Database connects
you with military service veterans and their
households. They are good prospects for:
• Health & life insurance
• Donations to veteran facilities
• Donations to injured
veterans associations
• Investments
• Employment assistance
• Travel
• Assisted living
out about your next campaign’s particular
offer and build a custom list to suit.
turn-around times.
866-ASK4KBM (275-4526)
New to Market!
260,000,000
AMERILINK ® HEALTH INSURANCE PROSPECTS
In response to new audiences of eligible consumers
created by the Affordable Care Act (ACA) of 2010,
health insurers are now turning to KBM Group to
provide them with eligible and reliable prospects for
their Medicare Supplement, Medicare Advantage and
a variety of other health insurance products. More
predictive of behavior than simple demographics,
our Health Insurance Prospects helps you narrow your
audience to those most likely to respond to your type
of health insurance offer. We created many predictive models using AmeriLINK data to find individuals
most likely to respond, or have a higher than average
engagement with the company making the insurance
offer.
Base Price.......................................................$25.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Health Insurance Prospects Selects Price
All Ages .......................................................260,000,000
Channel Preference..........................................$10.00/M
Engagement Index – Pharmacist ..................$20.00/M
Health Insurance Engagement Index............$20.00/M
Health Insurance Influence Index..................$20.00/M
Health Insurance Subsidy Indicator.................$5.00/M
Juvenile Life Insurance Index..........................$15.00/M
Over 65 ...........................................................50,000,000
Medicare Advantage Percentage....................$5.00/M
Medicare Supplement Insurance Index........$15.00/M
Prescription Drug Plan Enrollment
Percentage.........................................................$5.00/M
Dual Eligible Index...........................................$35.00/M
Insurance Responder Index – Seniors...........$15.00/M
Under 65 .......................................................190,000,000
Health Insurance Direct Pay Index ................$25.00/M
Insurance Responder Index – Health.............$15.00/M
Percent Healthcare Uninsured Estimate.........$5.00/M
Uninsured Index ...............................................$25.00/M
Demographic Selects
Price
Minimum Order ............................................$250.00
turn-around times.
866-ASK4KBM (275-4526)
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
13
260,000,000
AMERILINK ® LIFE INSURANCE RESPONDER INDEX
The life insurance marketplace has changed dramatically in the last few years. Shopping experiences are
now happening through both online and offline channels, as consumers search for product information
and make purchasing decisions. In these uncertain
economic times, individuals are evaluating the best
way to protect their family and/or assets and how life
insurance fits within their strategy.
In response to these needs, we’ve created a more
predictive targeted audience, rather than just using
simple demographics. Our Life Insurance Responder
Index uses AmeriLINK® data to find individuals most
likely to respond to various types of life insurance
products. Our Life Insurance Responder Index helps
you narrow your prospects to those most likely to
respond to your next life insurance offer.
Total Count...............................................260,000,000
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Base Price.......................................................$40.00/M
Life Insurance
Responder Index Select Price
Index Value (0-9).........................................................N/C
Demographic Selects
Minimum Order ............................................$250.00
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
14
turn-around times.
866-ASK4KBM (275-4526)
70,000,000
AMERILINK ® LONG TERM CARE INSURANCE INDEX
We know that US consumers are living longer and
healthier thanks to better diets, better medical
services and safer living and working conditions,
but no one is immune to the effects of aging that
often result in reduced physical or mental ability.
Consumers are looking to long term care insurance
for their future piece of mind. However, not all consumers are responsive to long term care insurance
offers.
KBM Group now offers a predictive model which separates those consumers likely to respond and those
not likely to respond to these insurance offers. Using
an outside source of individuals who responded to
long term care insurance offers, we created predictive model using AmeriLINK® data to predict the likelihood of individuals between the ages of 45 and 80
to respond to a long term care insurance offer.
Total Count................................................70,000,000
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Base Price.......................................................$40.00/M
Long Term Care Insurance
Index Select Price
Demographic Selects
Price
Index Value (0-9).........................................................N/C
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Minimum Order ............................................$250.00
turn-around times.
866-ASK4KBM (275-4526)
15
80,000,000
A ME RILIN K ® AILMEN T D ATAB ASE
The AmeriLINK Ailment file is one of the largest
sources of consumer-reported health data available
today. This permission-based data was provided
directly by mail-responsive households via a survey.
Use this database to target more than 80 million
household-based consumers by more than 100 aches,
pains, conditions and treatments. Households with
ailments are good prospects for products and services that provide information or relief. They are receptive to appropriately targeted offers that address
concerns about medical needs. Some company and
industry restrictions apply. Please call your sales
representative for availability.
Total Count.................................................80,000,000
Male Conditions
Erectile dysfunction
Prostate disorders
Viagra
Bronchitis, COPD,
Emphysema
Lung disease
Respiratory ailments
Mobility Problems
& Assistance
Bed & bathing assistance
Wheelchair
Skin
Acne
Dandruff
Eczema or psoriasis
Hair loss
Nail fungus
Skin ailments
Skin irritations/rash
Base Price.....................................................$150.00/M
Ailment/Treatment Selects
Aches and Pains
Back pain
Carpal tunnel
Chronic fatigue syndrome
Chronic pain
Headaches
Imitrex
Migraines
Nosebleeds
Pain
Allergies and Sinuses
Allergies
Allergy medications
Cough and cold
Nasal congestion
Sinusitis
Sinus/nasal
Snoring
Cancer
Breast cancer
Cancer
Colon cancer
Prostate cancer
Cholesterol/Blood
Pressure
Arteriosclerosis
High blood pressure
High cholesterol
High cholesterol diet/exercise
High cholesterol do not treat
High cholesterol nutritional supplements
High cholesterol prescription meds
Lipitor
Diabetes
Diabetes
Diabetes Type 1
Diabetes Type 2
Diabetes - insulin
Diabetes - use monitor
Diabetes - oral meds
Diabetes - other methods
Diabetes - diet/exercise
Glucophage
Digestive
Crohn’s disease
Gas or bloating
GERD/acid reflux
Heartburn meds
Heartburn/acid indigestion
Hemorrhoids
Irregularity
IBS
Lactose intolerance
Ulcerative colitis
Ulcers
Female Conditions
Birth control
Menstrual problems
Hormones
Menopause
Foot
Athlete’s foot
Foot ailments
Foot corns
Heart Condition
Heart disease/attack
Mouth and Teeth
Canker sores
Cold sores
Dental
Dentures
Gingivitis
Sensitive teeth
Progressive & Gender
Specific
Alzheimer’s
Hearing loss
Multiple sclerosis
Parkinson’s disease
Psychological/Behavioral
ADD/ADHD
ADHD meds
Antidepressant
Anxiety
Bipolar
Depression
Insomnia
Urinary/Bowel
Bedwetting
Bladder control
Bladder/bowel
Detrol
Kidney problems
Prostate disorders
Vision
Astigmatism
Corrective lenses
Dry eyes
Laser vision correction
Macular degeneration
Vision care & conditions
Weight
Obesity
Weight loss
Respiratory
Asthma
Asthma meds
866-ASK4KBM (275-4526)
Joint/Spine
Arthritis
Arthritis meds
Osteoarthritis
Osteoporosis
Psoriatic arthritis
Rheumatoid arthritis
Spinal injury
16
Lifestyle/Specialty
New to Market!
42,000,000
Lifestyle/Specialty
AME R ILIN K ® VEHICLE O WN ER S D ATAB ASE
The AmeriLINK® Vehicle Owners database provides
automotive and motorcycle information on 42 million AmeriLINK households. Lists are selectable by a
variety of vehicle characteristics such as make, model,
body style and purchase date. Available for list rental,
append or install, Vehicle Owners works well to target
relevant vehicle-oriented products as well as an indicator of lifestyle.
The AmeriLINK Vehicle Owners list is compiled from
sources like auto service and repair providers, quick
lube/oil change shops, auto parts providers, auto
after-market accessories companies and warranty
firms.
Total Count ...............................................42,000,000
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Base Price .....................................................$40.00/M
Vehicle Owner Selects
Price
Motorcycle/ATV Make ......................................$15.00/M
Motorcycle/ATV Style ......................................$15.00/M
Number of Vehicles...........................................$10.00/M
Vehicle Year ........................................................$15.00/M
Vehicle Make ......................................................$15.00/M
Vehicle Model ....................................................$15.00/M
Vehicle Body Style ............................................$10.00/M
Vehicle Class .....................................................$10.00/M
Vehicle Fuel Type..............................................$10.00/M
Vehicle Purchase Date .....................................$15.00/M
Vehicle Manufacturer Group ...........................$10.00/M
Vehicle Purchase Type .....................................$15.00/M
Demographic Selects
Minimum Order ............................................$250.00
Suggested Uses
The AmeriLINK® Vehicle Owners database is
ideal to reach vehicle owners for auto accessories or auto/motorcycle insurance offers.
This database is ideal for the following:
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
•
•
•
•
•
Extended warranty offers
Aftermarket parts & accessories
Vehicle-specific products
Vehicle insurance
Travel offers
out what your next campaign’s particular
online offer is and build a custom list to
suit it.
turn-around times.
18
90,000,000
Lifestyle/Specialty
A ME RILIN K ® CHARITABL E C O N TR I B UTO R S D ATAB A S E
Some people have a special place in their heart for
animals. Others champion the homeless or less fortunate. Most have had someone close to them affected
by a disease. While the reasons vary, the capacity
for compassion and support are shared by all who
donate to charities. With today’s many worthy causes,
it’s more critical than ever to ensure your donation
Total Count..................................................90,000,000
Base Price......................................................$40.00/M
Charitable Contributors Selects
Price
requests reach the correct audience. Once you’ve
identified a potential donor, it’s important to relate
to their income range. Our AmeriLINK® Charitable
Contributors Database allows you to target potential
donors based on known donors, in addition to modeled prospects likely to donate.
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
General donors ..........................................................N/C
Specific category donors ................................$15.00/M
Demographic Selects
Minimum Order ............................................$250.00
Price
Suggested Uses
Create a very targeted donor list from the following categories:
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
•
•
•
•
•
•
•
•
•
•
Animal
Arts/cultural
Children
Health
Political/conservative
Political/liberal
Religious
Veterans
Wildlife/environment
Other
Don’t see your charity or area of donation
above? No problem. Give us a call, and we’ll
help you build a custom list that fits your
needs.
turn-around times.
866-ASK4KBM (275-4526)
19
87,000,000
Lifestyle/Specialty
A ME RILIN K ® IN TERES TS DATAB ASE
It’s no surprise that our personal hobbies and interests often drive our discretionary income spending
habits. Personal interests often give marketers deeper
insight into consumers’ spending behavior more than
any form of information other than direct consumer
feedback. If you need to reach computer users who
love motorcycling or fisherman who travel, we have
the most comprehensive personal interests database
in the country. Compiled from the largest collection of detailed surveys and product registration
cards available, our AmeriLINK® Interests Database
is now the premier source of consumer interests and
hobbies in the industry. With information on how
Americans spend their leisure time, you’ll target your
offers more effectively. Combining these interests
can give you an even more finely targeted group of
prospects. For example, select people who own pets
and are charitable donors to reach consumers who
are likely to respond to fundraising requests focused
on animal well-being. These individuals are responsive, which gives each record a potential inherent lift
in response.
Total Count ................................................87,000,000
Demographic Selects
Base Price .....................................................$55.00/M
Interests Selects
Price
Individual responder...................................................N/C
Survey date..................................................................N/C
General
Online purchaser
Recency date
Collectibles
Collectibles/collections
Art/antique collecting
Coins
Dolls
Figurines
Fine art
Other types of items
Plates
Sports memorabilia
Stamps
Dieting
Dieting/weight control
Health/natural foods
Natural/herbal/organic
Vitamin supplements
Electronics/Technical
Apple device
Buy prerecorded videos
Cable TV
Electronics
GPS
HDTV
High speed Internet
Home theater system
Own a CD/DVD player
Own a computer
Own a digital/video
camera
Own a cellular phone
Own a smart phone
Science/new technology
Satellite radio
Satellite TV
Video game systems
Fun/Lifestyle
All-terrain vehicles
Concealed weapons
Flying/pilots/aircraft
Motorcycles
Recreational vehicles
Snowmobiles
Swimming pool
Hobbies
Aircraft
Automotive work/repair
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Minimum Order ............................................$250.00
20
Baking
Beading/jewelry making
Bird feeding
Bird watching
Bird watching/feeding
Career advance courses
Career advancement
Career improvement
Career-oriented activity
Cars or car repair
Casino gambling
Cigar smoking
Community/civic activity
Cooking
Cooking low fat
Crafts
Cultural/art events/theater
Do-it-yourself
Exercise 3+ times a week
Gardening
Gourmet cooking
Gourmet cooking/fine
Gourmet foods/cooking
Green
Home furnishing/
decorating
Home improvement or
repair
Home study courses
Knitting or needlework
Lotteries
Lotteries/sweepstakes
Motorcycle riding
Photography
Quilting
Scrapbooking
Self-improvement
Sewing
Social networking
Spirituality & wellness
Sweepstakes
Sweepstakes/contests
Theater/performing arts
Wine appreciation
Wines
Wood working
Medicare coverage
Mutual funds
Real estate
Stocks/bonds
Investments
401K
CD
IRA
Life insurance
Reading
Astrology
Best sellers
Best-selling fiction
Book club
Bible/devotional
Book reading
Books on tape
Books on tape/CD
Childrens
Children’s books
Computer
Comics
Cooking or culinary
Country lifestyle
Fashion
Fashion clothing
Financial
History
Home & Garden
Interior decorating
Likes to read
Medical or health
magazines
Military
Mystery
Natural health remedies
People or entertainment
Romance
Science fiction
Science or technology
Self improvement
Sports
Thriller/suspense
Travel & entertainment
World news or politics
Life Status
Grandchildren
Military veteran
Mail-order Buyer
Books/magazines
Clothing
Cosmetics
DVD
Food products
Gifts
Home furnishings
Jewelry
Plus-size clothing
Shoes
Video/DVD
Music
Alternative
Big band/swing
Christian or gospel
Classical
Country
Jazz
Rhythm and blues
Rock and roll
Soft rock
Pets
Own a cat
Own a dog
Own a horse
Purchases
Beauty products
Club stores
Fast foods
Home decorating
Specialty beauty products
Uses coupons
21
Sports
Baseball
Basketball
Bicycling
Boating/sailing
Camping/hiking
Extreme sports
Fishing
Fitness
Football
Golf
Hockey
Hunting
Hunting/shooting
Motocross
NASCAR™
Physical fitness
Rollerblading
Running
Scuba
Skateboarding
Snowboarding
Snow skiing
Sporting interests
Tennis
Walking
Walking/health
Weightlifting
Travel
Attractions/theme parks
Business international
Business USA
Canada travel
Casino vacation
Cruise vacation
Family vacation
Foreign travel
Frequent business travel
Frequent flyers
Personal international
Personal USA
RV
Timeshare
US travel
Vacation cruises
187,000,000
Lifestyle/Specialty
A ME RILIN K ® BUYIN G B EH AVI O R DATAB ASE
The AmeriLINK® Buying Behavior Database connects
you with more than 187 million consumers making
purchases in up to 42 product categories as well as
five unique buying behavior groups based on purchase history. This database is built from purchase
transactions collected by more than 2,800 multichannel contributing merchants. Target buyers by
their preferred purchase category and methods of
shopping (online, offline, catalog or retail) for true
one-to-one marketing. A complete buying profile can
be created to target your chosen audience, whether
it’s families with teenagers or affluent singles with a
taste for the finer things in life.
Total Count................................................187,000,000
Demographic Selects
Online/offline catalog purchases...............127,000,000
Retail store purchases.....................................60,000,00
Base Price .....................................................$55.00/M
(Hotline available)
Buying Behavior Selects
Apparel– children
Apparel – general
Apparel – men
Apparel – men’s big & tall
Apparel – non-gender
specific
Apparel – teenagers
Apparel – women
Apparel – women’s petite
sizes
Apparel – women’s plus
sizes
Arts & antiques
Automotive
Beauty
Books
Collectibles
Computing/home office
Crafts/hobbies
Electronics
Food/beverages
Furniture
N/C
Garden
General merchandise
Gift
Health
Holiday items
Home care
Home furnishings
Housewares
Jewelry
Linens
Music
Novelty
Other merchant/services
Personal care
Pets
Photo & video equipment
Specialty food
Specialty gifts
Sports & leisure
Stationery
Travel
Videos/DVDs
Buying Behavior Groups
Last order date .......................................................$10/M
Total orders.............................................................$10/M
Average order.........................................................$10/M
Total dollars.............................................................$10/M
Payment AMEX®.....................................................$10/M
Payment credit card...............................................$10/M
Payment Discover® ................................................$10/M
Payment house charge..........................................$10/M
Payment MasterCard®............................................$10/M
Payment retail card................................................$10/M
Payment Visa®..........................................................$10/M
Spending patterns.................................................$10/M
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Minimum Order ............................................$250.00
22
150,000,000
Lifestyle/Specialty
A ME RILIN K ® SHOPPING B EH AVI O R DATAB ASE
The AmeriLINK® Shopping Behavior Database connects you with consumers who have particular niche
interests and available spending power. Select prospects by shopping interests that range from computers and furniture to jewelry and sporting goods. Also
reach shoppers with unique needs, such as medical
supplies and personal services. Knowing past purchasing behavior allows you to target consumers with
relevant goods and services. For example, computer/
electronic shoppers are prime targets for audio
equipment, computer hardware and software, televisions and home entertainment systems. Card marketers can segment by shopping preference to promote
affinity cards. Financial companies can target home
improvement shoppers with credit and home-equity
offerings.
Total Count ...............................................150,000,000
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Base Price .....................................................$45.00/M
Shopping Behavior Selects
Price
Catalog showroom/retail
Computer/electronics
Department store Financial services - banking
Financial services - credit
Financial services - insurance
Furniture
Gas card
High-end retail
Home improvement
Home office
Low-end department store
Main street retail
Membership warehouse
Specialty apparel
Specialty
Sporting goods
Standard retail
Travel/personal services
TV/mail-order purchases
Demographic Selects
Minimum Order ............................................$250.00
Price
turn-around times.
866-ASK4KBM (275-4526)
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
23
170,000,000
Lifestyle/Specialty
A ME RILIN K ® FIN AN CIAL DATAB ASE
Collected from self-reported surveys and financial
sources, these individuals are creditworthy and good
candidates for ITA (invitation to apply) offers, insurance, retail or other credit card offers. With information available on standard versus premium card
holders you can target more affluent individuals with
cruises, high-end retail, luxury cars, life insurance
or additional premium card offers. Multi-card holders are also good prospects for card consolidation
credit offers. Credit active date illustrates someone
with recent activity and most likely to be receptive to
additional offers.
Total Count..............................................170,000,000
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Base Price.......................................................$35.00/M
Financial Selects Price
Bank Cards...................................................................N/C
Bank card - premium
Bank card - premium AMEX®
Bank card - premium Discover®
Bank card - premium other card
Bank card - premium Visa®/MasterCard ®
Bank card - regular AMEX®
Bank card - regular Discover®
Bank card - regular other card
Bank card - regular Visa®/MasterCard ®
Card type - multiple bank cards
Card type - single bank card
Retail Cards.................................................................N/C
Bank card - retail
Bank card - regular store or retail
Bank card - premium store or retail
Card type - multiple retail cards
Card type - single retail card
Credit Active
Credit active Credit active Credit active Credit active Credit active Credit active -
Date....................................................N/C
last 0–6 months
last 7–12 months
last 13–24 months
last 25–36 months
last 36–48 months
last 48+ months
Demographic Selects
Price
Census data .........................................................$2.50/M
24
Minimum Order ............................................$250.00
turn-around times.
866-ASK4KBM (275-4526)
Lifestyle/Specialty
NAT I ONS BEST ® LISTS
NationsBest® Lists uses AmeriLINK® data and additional sources to produce the most comprehensive
suite of highly targeted niche segments of the U.S.
population. Leverage NationsBest® to reach individuals not readily available through other channels. New
NationsBest Lists are released regularly, giving marketers increased opportunities to connect with potential customers. From Internet shoppers to mail-order
buyer households with teenagers, NationsBest has it
all.
Title
Title
Price
Price
Mail-order buyer collectors..................... $65.00/M
Medicare supplement insurance
responders ............................................. $65.00/M
Motorcycle maniacs.................................. $65.00/M
NASCAR™ enthusiasts............................. $65.00/M
Organic diet conscious consumers......... $65.00/M
Outdoor enthusiasts.................................$65.00/M
Outdoor vacation lovers........................... $65.00/M
Pampered beauties.................................... $65.00/M
Pet owner mail-order buyers.................... $65.00/M
Political contributors................................. $65.00/M
Recent college graduates......................... $65.00/M
Retired military veterans........................... $65.00/M
Sci-Fi buffs.................................................. $65.00/M
Scrapbooking mail-order buyers............ $65.00/M
Small office/Home office.......................... $65.00/M
Spanish speaking mail-order buyers.....$65.00/M
Stay-at-home moms................................... $65.00/M
Technical enthusiasts................................. $65.00/M
Time-share prospects................................ $65.00/M
TV sports enthusiasts............................... $65.00/M
Upscale Hispanic shoppers...................... $65.00/M
Vitamin supplement junkies.....................$65.00/M
Weight-conscious mail-order buyers....... $65.00/M
Wine enthusiasts........................................ $65.00/M
Winter sports enthusiasts......................... $65.00/M
Working women.......................................... $65.00/M
Young apartment dwellers........................ $65.00/M
Young investors........................................... $65.00/M
Young rising executives............................. $65.00/M
Young urbanites.......................................... $65.00/M
Active singles............................................... $65.00/M
Adult students............................................. $65.00/M
African American mail-order buyers....... $65.00/M
African American retail shoppers............ $65.00/M
African Americans with children.............. $65.00/M
At-home Dads............................................. $65.00/M
Avid golfers.................................................. $65.00/M
Avid readers................................................. $65.00/M
Birthday event mail order buyers............ $65.00/M
Book and magazine buyers...................... $65.00/M
Continuing education responders.......... $65.00/M
Cooking enthusiasts.................................. $65.00/M
Crafty mothers............................................ $65.00/M
Do-it-yourself.............................................. $65.00/M
Do-it-yourself female decorators............ $65.00/M
Early adopters.............................................. $65.00/M
Elderly opportunity seekers..................... $65.00/M
Empty nesters.............................................. $65.00/M
Epicurean enthusiasts................................ $65.00/M
Female shoppers with children................ $65.00/M
Fit and active.............................................. $65.00/M
Fit and active seniors................................. $65.00/M
Foreign travelers mail-order buyers........ $65.00/M
Frequent travelers...................................... $65.00/M
Gardening/home improvement
product buyers........................................ $65.00/M
Get-rich-quick mail-order buyers............ $65.00/M
Green Americans........................................ $65.00/M
Health conscious......................................... $65.00/M
Healthy choice chefs.................................. $65.00/M
High-end merchandise shoppers............ $65.00/M
High-income donors.................................. $65.00/M
Households with college-bound children$65.00/M
Households with doll-loving girls............ $65.00/M
Households with teenage music lovers $65.00/M
Insurance lead respondents.................... $65.00/M
Internet shoppers with credit card..........$65.00/M
Life insurance responders.......................... $65.00/M
Long-term care insurance prospects...... $65.00/M
Magazine subscribers & buyers.............. $65.00/M
Mail-order buyer households with teens $65.00/M
866-ASK4KBM (275-4526)
25
26
Hotline
2,300,000
Hotline
NE W HOMEOWN ERS D ATAB ASE
Why are new home buyers such valuable prospects?
They want to establish new business relationships to
maintain or enhance their new homes. They are looking for services like lawn care, security systems and
pool service. They are also hot prospects for retailers offering items like furniture and carpeting and
for continuity marketers seeking fresh names each
month.
Whether it’s a young professional’s first condo or the
newly married couple’s first nest, a home purchase
often launches a consumer into a whole new aspect
of life that triggers new and different buying patterns.
As many new home purchases occur right before or
after a major life event, new home ownership is often
an indicator of migration from one key life stage to
the next. Combine demographic selects with our real
estate transaction selects to target families who are
upsizing, empty nesters who are downsizing or retirees who are enjoying a new relaxing life on the golf
course.
Total Count
Last 12 months..................................................2,300,000
30-day hotline.......................................................190,000
Suggested Uses
Base Price.......................................................$65.00/M
The New Homeowners Database is an ideal
source for many different types of home
improvement offers or for local businesses
looking for new customers. The New
Homeowners Database works well for the
following offers:
Hotline Selects
Price
30-day hotline....................................................$10.00/M
New Homeowners Selects
Price
Cash or mortgage purchase.............................$5.00/M
Investment property owners.............................$5.00/M
Lender name (output only)...............................$15.00/M
Mortgage amount..............................................$10.00/M
Mortgage interest rate type.............................$5.00/M
Mortgage loan type............................................$5.00/M
Mortgage term....................................................$5.00/M
Recording date....................................................$5.00/M
Resale or new construction................................$5.00/M
Sale amount........................................................$10.00/M
Demographic Selects
Price
•
•
•
•
•
•
•
Homeowners insurance
Local restaurants/merchants
New neighbor greetings
Lawn care
Doctors/dentists
Churches
Credit card offers
out what your next campaign’s particular
online offer is and build a custom list to
suit it.
Dwelling type........................................................$2.50/M
Estimated household income...........................$5.00/M
Gender...................................................................$2.50/M
Net worth ...........................................................$20.00/M
Presence of children ........................................$10.00/M
Minimum Order ............................................$250.00
27
turn-around times.
866-ASK4KBM (275-4526)
2,300,000
Hotline
NE W E QUITY CON N ECTI O N S D ATAB ASE
These consumers have recently increased their disposable income by either refinancing their existing mortgages or acquiring a home equity loan.
With extra spending power, these homeowners are
very attractive to marketers of all kinds. Typically,
homeowners who reduce their monthly mortgage
payments due to a more favorable interest rate are
receptive to adding monthly purchases considered
impossible before. These homeowners are good
prospects for a variety of household products and
services from furniture and lawn service to highspeed Internet access.
Home-equity loan holders acquire a substantial
amount of cash in one lump sum and may be interested in reinvesting for home improvements or using the
money for luxury purchases. They are good prospects
for home products, luxury items or travel packages.
Homeowners with refinanced mortgages or equity
loans are creditworthy since they have recently been
approved for substantial credit. They are good candidates for a variety of offers from home improvement
products and services to investment opportunities.
They are also a ready source of fresh names for continuity and national marketers.
Total Count
Last 12 months
Equity loans...........................................................400,000
Equity refinances ..............................................1,900,000
Suggested Uses
Looking for prospects with new found spending money or available credit? Look no
further than the New Equity Connections
Database. It’s ideal for the following:
30-day hotline
Equity loans.............................................................32,000
Equity refinances..................................................130,000
Base Price.......................................................$65.00/M
New Equity Connections Selects
Price
Entertainment/travel
Home improvements
Furniture/home decor
Investment opportunities
No problem. Give us a call and we’ll consult
with you on the best way to custom list that
fits your needs.
Cash or mortgage purchase..............................$5.00/M
Investment property owners.............................$5.00/M
Lender name (output only)...............................$15.00/M
Mortgage amount.............................................$10.00/M
Mortgage interest rate type..............................$5.00/M
Mortgage loan type............................................$5.00/M
Mortgage term.....................................................$5.00/M
Recording date.....................................................$5.00/M
Resale or new construction...............................$5.00/M
Demographic Selects
•
•
•
•
turn-around times.
866-ASK4KBM (275-4526)
Price
Dwelling type........................................................$2.50/M
Gender...................................................................$2.50/M
Net worth ...........................................................$20.00/M
Minimum Order ............................................$250.00
28
17,000,000
Hotline
NE W MO VERS DATABASE
Nearly 20% of Americans move every year. Whether
it’s 15 miles or 150 miles, these consumers need new
local vendors of products and services. They’re a perfect audience to receive offers for household furnishings, lawn and garden equipment, local retail stores,
medical and dental physicians, banks, restaurants,
and local fundraising.
moving essentials. Special selects include distance of
move, dwelling type and state of previous address.
Identifying those new movers who have moved from
a multi-dwelling home to a single- dwelling home
provides a great opportunity to offer new supplies
and equipment such as lawn care items and auto
care.
New movers also hold great potential for national
marketers. Publishers can target new movers with
magazines relevant to their community lifestyle, or
financial institutions can offer new credit to assist with
Leverage the 30-day hotline file and target these new
movers while their needs are hot! The New Movers
Database is not derived from the U.S. Postal Service’s
NCOA file.
Total Count
Last 12 months.................................................17,000,000
30-day hotline..........................................1,400,000
Suggested Uses
The New Movers Database is a great source
of people who need new merchants for a
variety of household and personal services.
The New Movers Database is ideal for the following:
Base Price.......................................................$55.00/M
Hotline Selects
Price
30-day hotline....................................................$10.00/M
New Movers Selects
Price
Change of dwelling type...................................$5.00/M
Change of geography........................................$5.00/M
Distance of move...............................................$10.00/M
Dwelling (moved from/to)..................................$5.00/M
State of previous address................................$10.00/M
Demographic Selects
•
•
•
•
•
•
Renter’s insurance
Satellite/cable
Churches
Cleaners
Telecom
Storage facilities
No problem. Give us a call, and we’ll consult
with you on the best way to customize this
database for your next mailing.
Price
turn-around times.
Dwelling type........................................................$2.50/M
Gender...................................................................$2.50/M
Net worth ...........................................................$20.00/M
866-ASK4KBM (275-4526)
Minimum Order ............................................$250.00
29
Attitudinal
240,000,000
Attitudinal
GE NE RATION S
SM
CLUSTER I N G SY STEM
The GENERATIONS SM segmentation system is an
analytical tool comprising 52 unique clusters. It helps
marketers reach and communicate with consumers
across five generations — from young to old. Within
each generational group, consumers are classified
into one of 52 individual clusters based on common
purchasing power and behavior, lifestyle choices,
demographic attributes, socioeconomic status and
attitudes. The GENERATIONS segmentation system
provides deeper insight into your customers so you
can improve the accuracy of your targeting, tailor
your messaging and make more informed marketing
decisions.
Total Count...............................................240,000,000
Demographic Selects
Base Price.......................................................$55.00/M
Seniors (DOB 1945 & earlier)
Strapped Seniors
Rich Retirees
Blooming in the Burbs
Retired Renters
Minorities in the Majority
Indulgent Intellectuals
Family Friendly
Retirement Retreats
Urban Upper Crust
Boomerang Bohemians
Leading Boomers (DOB 1946 – 1955)
Small Town Traditionalist
Gold ’n’ Gray
Small Town Singles
Mainstream Matures
American Bedrock
Urban Mix
Urban Blues
Credit Commandos
Blue-Collar Strugglers
Settled Suburbanites
Classic Rockers
All-American Online
Trailing Boomers (DOB 1956 – 1964)
Rural Outsiders
Family Transitionals
Urban Outsiders
Suburban Mainstream
Metro Influentials
Wired Wanderers
Urban Sophisticates
Suburban Strivers
Empty Nest Caregivers
American Family Up-andComing
Blue-Collar Blend
Urban Strugglers
Gen Xers (DOB 1965 – 1974)
Large Extended Families
Urban Singles
Established & Settling In
Rural & Barely Making It
Married with Children
Struggling in Suburbia
Ethnically Diverse Urbanites
Moving on a Steady Course
Big Bucks in the Big Cities
Millennials (DOB 1975 & Later)
Ethnic Second-City
Strugglers
Young, Single & Mobile
Setting Up House &
Settling Down
Start-Ups in the Country
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Minimum Order ............................................$250.00
Parents on the Go
Living off Mom & Dad
Chronic Responders
Young Singles in the City
Family First
31
260,000,000
Attitudinal
LIV I NG WELL ™
The LIVING Well Database is a new way to look at
consumers and their health. It was jointly developed
using The Futures Company’s Preventive Health and
Wellness Report, a comprehensive examination of
health and wellness today along with demographic,
lifestyle, ailment and transactional data from our
AmeriLINK® database. The LIVING Well Database is
based on a deep exploration of consumer attitudes
and behaviors relating to physical, mental, emotional
and spiritual dimensions of health and wellness. It
segments U.S. consumers by distinctive and diverse
attitudes to health and wellness. The six segments
cover a spectrum of attitudes to health, from highly
aware and engaged to feeling out of control and giving up. With LIVING Well you will gain an improved
understanding of consumers’ perceived drivers of
and barriers to better health, and you will be able to
measurably influence the way your consumers manage their health and wellness by targeting your services and aligning your messages more effectively.
We scored our AmeriLINK® Consumer Database with
LIVING Well indicators, and they are now available for
data enhancement, profiling or list rental.
Total Count...............................................260,000,000
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Base Price.......................................................$70.00/M
Living Well Selects
Price
Six Preventative Health Segments......................N/C
• Leading the Way
• In It for Fun
• Value Independence
• I Need a Plan
• Not Right Now
• Get Through the Day
Demographic Selects
Minimum Order ............................................$250.00
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
32
Suggested Uses
The LIVING Well Database provides you with
the valuable insight you need to measurably
influence the way consumers manage their
health and wellness. The LIVING Well database works well for the following offers:
•
•
•
•
•
•
•
Weight loss programs
Exercise facilities
Pharmacies
Health products
Patient loyalty programs
Medical insurance
Self improvement education
LIVING Well is a trademark of The Futures Company.
260,000,000
Attitudinal
MINDBASE ®
Do your customers have an attitude? You bet they do!
And if you’re not taking advantage of your customers’ unique views on life when you talk to them, you’re
missing out on an important opportunity. Gain greater
insight into what makes your customers and prospects tick with MindBase®, developed by The Futures
Company — not just their demographics and buying
behaviors, but their personalities, values and motivations. We scored our AmeriLINK® Consumer Database
with MindBase indicators, customized specifically to
our data, and they are now available for data enhancement, profiling and list rental. Transform your customer
or prospect database into consumer segments based
on attitude and watch your response rates climb.
MindBase segments the population into nine core
value segments that distinguish consumers by their
perspective on the world around them. This includes
level of materialism, orientation to technology, social
interactions and optimism about the future. These nine
segments are further broken down into 27 more specific subsegments. MindBase is more than just data.
It also offers communications solutions — language,
concepts, tone and direction — so you can customize
your marketing to more effectively move customers
and prospects.
Total Count..............................................260,000,000
Base Price.......................................................$70.00/M
(Call for the listing of 27 additional subsegments)
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Demographic Selects
Minimum Order.............................................$250.00
Yankelovich MindBase® Selects
All MindBase select charges included in the base price
Nine Core Value Segments
•
•
•
•
•
•
•
•
•
I
I
I
I
I
I
I
I
I
Am Expressive
Am Connected
Am Driven
Am At Capacity
Am Rock Steady
Am Down to Earth
Am Sophisticated
Measure Twice
Am Devoted
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
See Formats & Policies for specific output options and turnaround times.
MindBase is a registered trademark of The Futures Company.
866-ASK4KBM (275-4526)
33
260,000,000
Attitudinal
DIGIT AL N EIGHBORHO O DS 2 . 0
SM
Digital Neighborhoods 2.0 is a rich and robust data
segmentation suite that classifies consumer audiences
by their attitudes toward, adoption of, and ongoing
engagement with a multitude of digital devices and
destinations. The Digital Neighborhoods 2.0 model
was derived from survey data about how consumers
use cable/phone/internet services and from
clickstream data that captures online behavior, and
then applied to our AmeriLINK® National Consumer
Database.
The key to Digital Neighborhoods 2.0’s success is its
three-tiered approach, which offers highly precise
segments for improved customer intelligence, enabling marketers to deliver more relevant offers and
messaging to consumers through preferred media.
Marketers can also use the Digital Neighborhoods 2.0
suite to segment existing customers and then identify
top prospective new customers, based on the resulting insights.
Total Count .............................................260,000,000
Demographic Selects
Digital Neighborhoods 2.0 (19 clusters)
Base price: $60/M
Digital Devices (18 clusters)
Base price: $45/M
Digital Destinations (45 clusters)
Base price: $50/M
Digital Destination Groups (15 groups)
Base price: $45/M
Digital Devices
Segments consumers by their level of sophistication and attitudes towards adopting other services
and devices. Consumers are described as “basic,”
“evolving,” or “highly evolved.”
Digital Destinations
Derived from click-stream data, this segment identifies consumers by their digital activity indicated by
online destinations and behaviors. Examples include
whether digital usage involves tasks such as bill
paying, research, shopping or online banking and
financial services. Includes 45 clusters in 15 groups
and captures detailed data on social media usage,
including Twitter, Facebook, YouTube and others.
Digital Neighborhoods
A combination of Digital Devices and Digital
Destinations information, this high-level segment
reveals a multi-dimensional picture of consumers by
how they use which digital technologies, as well as
likely future consumption.
Price
Census data .........................................................$2.50/M
Churn-IQ ............................................................$25.00/M
Dwelling type.......................................................$2.50/M
Email address....................................................$40.00/M
Estimated age ......................................................$5.00/M
Ethnicity...............................................................$10.00/M
Gender...................................................................$2.50/M
Home value .......................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Social-IQ............................................................$25.00/M
Spendex™............................................................$10.00/M
Minimum Order ............................................$250.00
34
Other
Enhancement
AME RILIN K ® DATA EN HAN C EM EN T
Enhancing your file with our AmeriLINK® Consumer Database takes a good list and makes it great. Use our
consumer data to enhance your database with demographic and lifestyle information, and gain greater insight
into your customer or prospect audience.
Our AmeriLINK® Consumer Database is the most comprehensive, cross-referenced, accurate consumer database in the industry, and with it comes superior compilation and breadth of data. AmeriLINK is compiled at
the individual level from multiple sources, so you get important information about each person in a household. All of our data is processed through USPS ® routines to guarantee compliance with postal guidelines. The
use of NCOA Link®, LACS Link® and CASS™ processed address quality maintenance tools ensures accuracy of the
data. This attention to an accurate individual name and address generates the most effective match codes
resulting in the highest quality enhancement of your customer or prospect file.
Input Quantities
Price
0-1MM$1.50/M
1MM+
Call for Quote
Minimum$1,000.00
Segmentation Tools
Enhancement Selects
Interests
Ailment Categories
Aches and Pains
Back pain
Carpal tunnel
Chronic fatique syndrome
Chronic pain
Headaches
Imitrex
Migraines
Nosebleeds
Pain
Allergies and Sinuses
Allergies
Allergy medications
Cough and cold
Nasal congestion
Sinusitis
Sinus/nasal
Snoring
Cancer
Breast cancer
Cancer
Colon cancer
Prostate cancer
Cholesterol/Blood Pressure
Arteriosclerosis
High blood pressure
High cholesterol
High cholesterol diet/exercise
High cholesterol do not treat
Call for Quote
Digital Neighborhoods 2.0 SM...........................$35.00/M
MindBase®* ..........................................................$70.00/M
LIVING Well ........................................................$70.00/M
All categories.....................................................$30.00/M
High cholesterol nutritional supplements
High cholesterol prescription meds
Lipitor
Telephone Numbers
Non-automated Services
(input charges apply)
Diabetes
Diabetes
Diabetes Type 1
Diabetes Type 2
Diabetes - insulin
Diabetes - use monitor
Diabetes - oral meds
Diabetes - other methods
Diabetes - diet/exercise
Glucophage
Digestive
GERD/acid reflux
Crohn’s disease
Gas or bloating
Heartburn meds
Heartburn/acid indigestion
Hemorrhoids
Irregularity
Irritable bowel syndrome
Lactose intolerance
Ulcerative colitis
Ulcers
Female Conditions
Birth control
Menstrual problems
Hormones
Menopause
DNC screen ..................................................$3.00/M
Phone append ............................................$15.00/M
Phone verification ........................................$5.00/M
Reverse phone append ............................$22.00/M
Minimum Order ....................................$500.00
Automated Services
(no minimum)
Setup Fee........................................................$175.00
DNC screen ..................................................$3.00/M
Phone append ............................................$15.00/M
Phone verification ........................................$5.00/M
Reverse phone append ............................$22.00/M
Call Us Today
To order a list enhancement or to find out how we
can improve the effectiveness of your customer
database, call 866-ASK4KBM (275-4526) or visit
www.kbmg.com.
*MindBase is a registered trademark of The Futures Company.
36
Foot
Athlete’s foot
Foot ailments
Foot corns
Toenail fungus
Heart Condition
Heart disease/attack
Joint/Spine
Arthritis
Arthritis meds
Osteoarthritis
Osteoporosis
Psoriatic arthritis
Rheumatoid arthritis
Spinal injury
Male Conditions
Erectile dysfunction/
impotence
Prostate disorders
Impotence
Viagra
Mobility Problems & Assistance
Bed & bathing assistance
Wheelchair
Mouth and Teeth
Cold sores
Canker sores
Dental
Dentures
Gingivitis
Sensitive teeth
Progressive & Gender Specific
Alzheimer’s disease
Hearing loss
Multiple sclerosis
Parkinson’s disease
Psychological/Behavioral
ADD/ADHD
ADHD meds
Antidepressant
Anxiety
Bipolar
Depression
Insomnia
Respiratory
Asthma
Asthma meds
Bronchitis, COPD,
Emphysema
Lung disease
Respiratory ailments
Skin
Acne
Dandruff
Eczema or psoriasis
Hair loss
Nail fungus
Skin ailments
Skin irritations/rash
Urinary/Bowel
Bedwetting
Bladder leakage or control
Bladder/bowel
Detrol
Kidney problems
Prostate disorders
Vision
Astigmatism
Corrective lenses
Dry eyes
Laser vision correction
Macular degeneration
Vision care & conditions
Weight
Obesity
Weight loss
Weight problems
Home care
Home furnishings
Housewares
Jewelry
Linens
Music
Novelty
Other merchant/services
Personal care
Pets
Photo & video equipment
Specialty food
Specialty gifts
Sports & leisure
Stationery
Travel
Videos/DVDs
Buying Behavior Categories
Last order date, online or offline
Total orders, online or offline
Average order, online or offline
Total dollars, online or offline
Payment AMEX®
Payment credit card
Payment Discover®
Payment house charge
Payment MasterCard®
Payment retail card
Payment Visa®
Census Categories
Aggregated Risk Scores
Bankcard Inquiry Score
Bankruptcy Score
Debt-to-Income Ratio Score
Home Equity Score
Prime Bankcard Score
Risk Score
Buying Behavior
Apparel– children
Apparel – general
Apparel – men
Apparel – men’s big & tall
Apparel – non-gender specific
Apparel – teenagers
Apparel – women
Apparel – women’s petite sizes
Apparel – women’s plus sizes
Arts & antiques
Automotive
Beauty
Books
Collectibles
Computing/home office
Crafts/hobbies
Electronics
Food/beverages
Furniture
Garden
General merchandise
Gift
Health
Holiday items
37
Median age of household
Median home value
Median household
disposable income
Median household income
Percent black
Percent education level
Percent hispanic
Percent owner-occupied dwelling
Percent white
+300 more Census items!
Bank Cards
Bank card - premium
Bank card - premium AMEX®
Bank card - premium Discover®
Bank card - premium other card
Bank card - premium
Visa® /MasterCard ®
Bank card - regular AMEX®
Bank card - regular Discover®
Bank card - regular other card
Bank card - regular Visa® /MasterCard ®
Card type - multiple bank cards
Card type - single bank card
Retail Cards
Bank
Bank
Bank
Card
Card
card - retail
card - regular store or retail
card - premium store or retail
type - multiple retail cards
type - single retail card
Credit Active Date
Credit
Credit
Credit
Credit
Credit
Credit
active
active
active
active
active
active
-
last
last
last
last
last
last
6 months
7–12 months
13–24 months
25–36 months
36–48 months
48+ months
General Categories
Age/date of birth
Assimilation (Hispanic or Asian)
Bankruptcy
Children’s age and gender
Churn-IQ
Designated Market Area
Discretionary Income Percent
Donor (charitable)
Dual income index
Dwelling structure year
Dwelling type
Estimated age
Estimated household debt level
Estimated household income
Estimated household investable assets
Ethnic indicator – (58 categories)
Family position
Gender
GENERATIONS SM
Healthcare & insurance
responder index
Home value
Household composition
Income ZIP-level household decile
Language preference
Latitude
Length of residence
Longitude
Mail-order buyer
Mail responder
Marital status code
Mature insurance responders
Neilsen county size
Net worth
Number of adults in HH
Number of children
Number of persons in HH
Number of sources
Occupation codes
Online access
Online purchaser
Phone number
Phone publication date
Presence of elderly parents
living with children
Religion
Social-IQ
Spendex™
SOHO
Homeowner/Mortgage
Mortgage
Mortgage
Mortgage
Mortgage
Sale date
Sale price
amount – 1st
amount – 2nd
loan type
term
Homeowner/Property
Effective year built
Land square footage
Land value calculate
Living square feet
Pool
Real estate investor
Roof type
Year built
Interest Categories
General
Online purchaser
Recency date
Collectibles
Collectibles/collections
Art/antique collecting
Coins
Dolls
Figurines
Fine art
Other types of items
Plates
Sports memorabilia
Stamps
Dieting
Dieting/weight control
Health/natural foods
Natural/herbal/organic
Vitamin supplements
Donor/Charity
Animal
Arts/cultural
Children
Health
Humanitarian/world relief
Political/conservative
Political/liberal
Religious
Veterans
Wildlife/environment
Electronics/Technical
Apple device
Buy prerecorded videos
Cable TV
Electronics
GPS
HDTV
High speed Internet
Home PC
Home theater system
Home video games
Home video recording
Own a CD/DVD player
Own a digital/video
camera
Own a cellular phone
Own a smart phone
Science/new technology
38
Satellite radio
Satellite TV
Stereo/records
Stereo/records/tapes/CDs
Video game systems
Fun/Lifestyle
All-terrain vehicles
Concealed weapons
Flying/pilots/aircraft
Motorcycles
Recreational vehicles
Snowmobiles
Swimming pool
Hobbies
Aircraft
Automotive work/repair
Baking
Beading/jewelry making
Bird feeding
Bird watching
Bird watching/feeding
Career advance courses
Career advancement
Career improvement
Career-oriented activity
Cars or car repair
Casino gambling
Cigar smoking
Community/civic activity
Cooking
Cooking low fat
Crafts
Cultural/art events/theater
Do-it-yourself
Exercise 3+ times a week
Gardening
Gourmet cooking
Gourmet cooking/fine
Gourmet foods/cooking
Green
Home furnishing/decorating
Home improvement or repair
Home study courses
Knitting or needlework
Lotteries
Lotteries/sweepstakes
Motorcycle riding
Photography
Quilting
Scrapbooking
Self-improvement
Sewing
Social networking
Spirituality & wellness
Sweepstakes
Sweepstakes/contests
Theater/performing arts
Wine appreciation
Wines
Wood working
Investments
401K
CD
IRA
Life insurance
Medicare coverage
Mutual funds
Real estate
Stocks/bonds
Life Status
Grandchildren
Military veteran
Mail-order Buyer
Books/magazines
Clothing
Cosmetics
DVD
Food products
Gifts
Home furnishings
Jewelry
Plus-size clothing
Shoes
Video/DVD
Music
Alternative
Big band/swing
Christian or gospel
Classical
Country
Jazz
Rhythm and blues
Rock and roll
Soft rock
Pets
Own a cat
Own a dog
Own a horse
Purchases
Beauty products
Club stores
Fast foods
Home decorating
Specialty beauty products
Uses coupons
Reading
Astrology
Best sellers
Best-selling fiction
Book club
Bible/devotional
Book reading
Books on tape
Books on tape/CD
Children’s books
Computer
Comics
Cooking or culinary
Country lifestyle
Fashion
Fashion clothing
Financial
History
Home & Garden
Interior decorating
Likes to read magazines
Medical or health
Military
Mystery
Natural health remedies
People or entertainment
Romance
Science fiction
Science or technology
Self improvement
Sports
Thriller/suspense
Travel & entertainment
World news or politics
Sports
Baseball
Basketball
Bicycling
Boating/sailing
Camping/hiking
Extreme sports
Fishing
Fitness
Football
Golf
Hockey
Hunting
Hunting/shooting
Motocross
NASCAR™
Physical fitness
Rollerblading
Running
Scuba
Skateboarding
Snowboarding
Snow skiing
Sporting interests
Tennis
Walking
Walking/health
Weightlifting
Family vacation
Foreign travel
Frequent business travel
Frequent flyers
Personal international
Personal USA
RV
Timeshare
US travel
Vacation cruises
Shopping Behavior Categories
Catalog showroom/retail
Computer/electronics
Continuity
Department store
Financial services - banking
Financial services - credit
Financial services - insurance
Furniture
Gas card
High-end retail
Home improvement
Home office
Low-end department store
Main street retail
Membership warehouse
Online buyers
Specialty apparel
Specialty
Sporting goods
Standard retail
Travel/personal services
TV/mail-order purchases
* KBM Group® is a non-exclusive Full Service Provider
Licensee of the United States Postal Service. Payment for
services should be made to KBM Group and prices are
not established, controlled or approved by the United
States Postal Service. Advertising is neither approved nor
endorsed by the United States Postal Service. The following trademarks are owned by the United States Postal
Service ®: USPS, CASS™, NCOALink, LACSLink, DSF2 and DPV,
ZIP + 4 and United States Postal Service.
** MindBase ® is a registered trademark of The Futures
Company.
Travel
Attractions/theme parks
Business international
Business USA
Canada travel
Casino vacation
Cruise vacation
39
Processing
DIR E CT SUCCESS ™ PRO C ESSI N G SER VI C ES
A suite of services to meet all your processing needs.
To ensure that your direct marketing campaigns reach your customers and prospects on time and on budget,
you need a reliable processing partner like KBM Group®. Our DirectSuccessSM suite of data processing services
ensures the accuracy and integrity of your data and maximizes postal discounts.
As a Full-Service Provider Licensee of the United States Postal Service® (USPS ®), we offer all USPS-licensed
address- hygiene services in-house, so we have control of your files from start to finish. We’ve fine-tuned our
processes and methodologies for optimal results. And, along with our expertise, you get “knock your socks off”
service, which means you get timely, accurate delivery of quality results each time, every time.
Address Hygiene
• CASS™*
• DPV®*
• DSF2®*
• NCOA Link®/LACS Link®*
• DCOA (Dynamic Change of Address)
• Proprietary Address Element Correction
Campaign Preparation & Selection
• Decoy/seeding
• Nth -ing
• Split & key
• File reformatting
Call Us Today
To learn more about our list processing services, call
866-ASK4KBM (275-4526) or visit
www.kbmg.com
* KBM Group® is a non-exclusive Full Service Provider Licensee of the
United States Postal Service. Payment for services should be made to KBM
Group® and prices are not established, controlled or approved by the
United States Postal Service. Advertising is neither approved nor endorsed
by the United States Postal Service. The following trademarks are owned
by the United States Postal Service ®: USPS, CASS™, NCOA Link, LACS Link, DSF2
and DPV and United States Postal Service.
Merge/Purge
Specialized Services
• Analytical support services
• Custom processing
• Geographic coding
• Lat/long & distance coding
• List rental fulfillment
Suppression Services
• Deceased
• DMA Mail and Telephone Preference
• Federal (FTC) Do Not Call
• Prison
• SecureScreen® – Suite of all suppression services
• State Do Not Call
• Vulgar word
• Wireless suppression
• Landline to cellphone suppression
40
Strategic Targeting
O N DE MAN D TARGETIN G SUI TE
Fast, Automated Approach to More
Focused Targeting
Powered by the AmeriLINK®
Consumer Database
KBM Group’s On Demand suite of targeting services
speeds the process of finding new customers, while
eliminating the wasted expense of chasing the wrong
prospects. It does away with the long lead times and
prohibitive costs of traditional profiles and models.
Our powerful automated process gives you improved
targeting results in a fraction of the time – and at a
lower cost.
Both On Demand Profiling and Modeling are
powered by data on more than 260 million
U.S. consumers in our AmeriLINK consumer
database. AmeriLINK is a national compilation
of marketing information unparalleled in
scope. We are an original source compiler,
and – for more than 30 years – we have been
collecting data from hundreds of primary
sources. Data elements available with our
On Demand Targeting Suite include:
•O
n Demand Profile reveals the characteristics of
your best customers so that you can target similar
consumers
• Attitudes
• O
n Demand Clone Modeling help you select the
best prospects for your product, create individual
messages, and prioritize communications
• Buying behavior
• Census
• Dwelling type
Our analysts put all the pieces together for you so you
can reach your real objective: fast and costeffective
targeting. Using our AmeriLINK® national consumer
database, we transform your prospect universe into
consumer intelligence that helps you attract and retain
more profitable customers. Our On Demand clients
– both large and small – gain a competitive advantage by making data-driven decisions that continually
improve profitability.
• Estimated income
• Ethnicity
• Exact age
• Family composition
• Financial activity
• Gender
• Generations
• Homeownership
To Learn More, Call Us Today
• Home value
The On Demand Targeting Suite is a fast, accurate and
cost-effective way to improve your targeting. Ideal for
both large and small marketers, our automated approach
to profiling and modeling quickly delivers measurable
improvement to your acquisition program. To learn more,
contact your sales executive at 866-ASK4KBM (275-4526)
or [email protected].
• Length of residence
• Mail order responsiveness
• Net worth
• Occupation
• Online activity
41
List Rental
F O RMA TS AN D POLICIE S
Receiving a list you’ve purchased from KBM Group is easy, and available for delivery by email or Secure FTP,
saving valuable time and getting your offer to market faster than ever before. If you don’t see the output
option you need listed below or would like to set up your SFTP account for electronic list delivery, please call
us at 866-275-4526.
Commission
Brokers may qualify for trade and volume discounts.
Call for qualification details.
Rental
Each rental guarantees one-time use. Additional/
unlimited use available. Call for pricing.
Delivery
Demographic, Attitudinal, Lifestyle lists qualify for
24-hour turnaround. Most Hotline orders qualify for
48-hour turnaround. Sample mailing piece and/or
telemarketing script required.
Format
Price
Electronic delivery...........................................$25.00 flat
Key coding............................................................ $1.00/M
Resequence/breaks............................................ $1.00/M
Running charge .................................................. $5.00/M
Splits..................................................................... $0.50/M
866-ASK4KBM (275-4526)
www.kbmg.com
Cancellation
Canceling 10 days prior to original mail date will
incur a $10/M net cancellation charge. Full payment
is due on all orders canceled outside of this
parameter.
42
866 ASK4KBM (275-4526) Toll-Free
[email protected]
Printed in the USA. © 2014
All rights reserved. 10/14 250

data catalog - I

Transcription

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