Clear Channel Radio

Clear Channel Radio
Auto Presentation
12% of Pittsburg Plan to Buy a
Vehicle in the Next Year
Car Buyers have an average household income
of $62,000, and 69% are age 25-64
Vehicle Buyers Spend 53% of their
Media Day with Radio or Internet
Only 17% of Vehicle Buyers read
Newspaper Auto Classifieds
More importantly, over 45% NEVER READ the
NEWSPAPER AUTO CLASSIFIED Section
Almost 60% TTN Listeners DO NOT
READ Newspaper Auto Classifieds
Likewise, 60% of Clear Channel Radio
Listeners DO NOT READ Auto Classifieds
Reach Affluent Domestic Car
Buyers with Clear Channel’s TTN
Prospective Car Buyers that listen to WWSW-FM
have the highest average household income
In terms of age, Clear Channel Listeners
LOOK LIKE potential car buyers
Average age of Clear Channel Listeners
that plan to buy a vehicle by station
Appendix
Demographic Profile WBGG
Demographic Profile WDVE-FM
Demographic Profile WKST-FM
Demographic Profile WPGB-FM
Demographic Profile WWSW-FM
Demographic Profile WXDX-FM
Demographic Profile TTN