CUSTOMER CASE STUDY www.nuorder.com [email protected]

C U S T O M E R C A S E S T U DY
APPAMAN
CUSTOMER
SUCCESS
STORY
WA N T A F R E E D E M O ?
C O N TA C T U S :
www. nuorder.com
hello@nuorde r.com
+1 310 962 108 6
A P PA M A N C U S T O M E R S U C C E S S
TESTIMONIAL QUOTES
“Buyers love being able to ‘shop online’
whenever they wish, whether it is
2am from their bed or while they are
on vacation. We do get a lot of
compliments like, ‘I love using
NuORDER, it’s so easy!’”
“Some buyers are even placing their
orders without seeing the product in
person. Comfortable with the images
NuORDER provides for them, they can
merchandise their buy without actually
touching the product.”
No 02
A P PA M A N C U S T O M E R S U C C E S S
CLIENT PROFILE
ABOUT THE BRAND
OBJECTIVES
• In business since 2003
Appaman is a stylish, cutting-edge children’s
Appaman needed a more comprehensive
apparel brand with a unique Scandinavian
web-based system than the one they already
perspective on Ameripop iconic imagery.
had. Back-end integration to their old system
• Headquarters location: New York, NY
fell short, creating inefficiencies in the sales
• Year they started with NuORDER:
As one of the most sought after children’s
process as well as the need to handwrite and
brands, Appaman continues to grow into
manually enter orders.
April 2012
new fashion forward categories including
fine tailoring (suits), swimwear, outerwear,
accessories and more.
No 03
A P PA M A N C U S T O M E R S U C C E S S
CHALLENGES
SOLUTION
R E S U LT S
In some ways, Appaman’s system was digital
NuORDER’s goal was not only to digitize
• Overall sales growth of 58%
prior to NuORDER but not as user friendly.
the sales process and eliminate handwritten
Prior platform lacked:
orders, but to give control back to Appaman
Control:
would allow reps:
• Preparation for a seasonal launch was
• Easy online access for both PC and
employees as well. Expanding their control
in one year.
• 50% less time entering orders
• More robust and personalized relationships
effectively outsourced, as files and images
with buyers
Apple users
were set up and managed externally
• Empowered buyers
• The ability to make changes to collateral
• Changes to visual assets and product
and orders as needed
–
information could take as long as 2 weeks,
which affected timing of season launches
Buyers can edit view and edit orders
at any time, rather than after the
• The ability to curate line sheets for
order deadline
individual buyers
Accessibility:
–
• Mobile access via NuORDER’s iPad
• Web access was available for buyers,
and not for reps
Confidently, buyers are even ordering
without seeing the product first hand
application, so reps can sell on the go
–
They are able to see inventory
quantities before placing a re-order
• Reps were forced to use software that
was only PC friendly
• Apple users were left with the option of
using designated Apple laptops, parallels
programs, or even faxes for orders
No 04