CUSTOMER CASE STUDY www.nuorder.com [email protected]
Transcription
CUSTOMER CASE STUDY www.nuorder.com [email protected]
C U S T O M E R C A S E S T U DY APPAMAN CUSTOMER SUCCESS STORY WA N T A F R E E D E M O ? C O N TA C T U S : www. nuorder.com hello@nuorde r.com +1 310 962 108 6 A P PA M A N C U S T O M E R S U C C E S S TESTIMONIAL QUOTES “Buyers love being able to ‘shop online’ whenever they wish, whether it is 2am from their bed or while they are on vacation. We do get a lot of compliments like, ‘I love using NuORDER, it’s so easy!’” “Some buyers are even placing their orders without seeing the product in person. Comfortable with the images NuORDER provides for them, they can merchandise their buy without actually touching the product.” No 02 A P PA M A N C U S T O M E R S U C C E S S CLIENT PROFILE ABOUT THE BRAND OBJECTIVES • In business since 2003 Appaman is a stylish, cutting-edge children’s Appaman needed a more comprehensive apparel brand with a unique Scandinavian web-based system than the one they already perspective on Ameripop iconic imagery. had. Back-end integration to their old system • Headquarters location: New York, NY fell short, creating inefficiencies in the sales • Year they started with NuORDER: As one of the most sought after children’s process as well as the need to handwrite and brands, Appaman continues to grow into manually enter orders. April 2012 new fashion forward categories including fine tailoring (suits), swimwear, outerwear, accessories and more. No 03 A P PA M A N C U S T O M E R S U C C E S S CHALLENGES SOLUTION R E S U LT S In some ways, Appaman’s system was digital NuORDER’s goal was not only to digitize • Overall sales growth of 58% prior to NuORDER but not as user friendly. the sales process and eliminate handwritten Prior platform lacked: orders, but to give control back to Appaman Control: would allow reps: • Preparation for a seasonal launch was • Easy online access for both PC and employees as well. Expanding their control in one year. • 50% less time entering orders • More robust and personalized relationships effectively outsourced, as files and images with buyers Apple users were set up and managed externally • Empowered buyers • The ability to make changes to collateral • Changes to visual assets and product and orders as needed – information could take as long as 2 weeks, which affected timing of season launches Buyers can edit view and edit orders at any time, rather than after the • The ability to curate line sheets for order deadline individual buyers Accessibility: – • Mobile access via NuORDER’s iPad • Web access was available for buyers, and not for reps Confidently, buyers are even ordering without seeing the product first hand application, so reps can sell on the go – They are able to see inventory quantities before placing a re-order • Reps were forced to use software that was only PC friendly • Apple users were left with the option of using designated Apple laptops, parallels programs, or even faxes for orders No 04