Open Houses: Best Ways to Get Buyers in the Door

Open Houses:
Best Ways to Get Buyers in the Door
Whether you’re big fan of open houses or fear the
“lookie loos” who drop-by with no intention of buying,
there’s one thing we can all agree on. If you’re going to
host a successful open house, you need to attract
serious buyers to your showing. Here are some of our
favorite ways for getting buyers in the door:
1. Start with a great listing
Since so many homebuyers start their search
online, it’s essential to create a snazzy listing
that grabs their attention.
2. Work with the
community’s schedule
Check the community calendar before setting
a date and keep an eye out for activities like
farmer’s markets or soccer games that you
could borrow some traffic from with well-placed
signs and flyers.
TIP
With many open houses happening during the 1-3pm or 2-4pm time slots, you may
find scheduling yours from 3-5pm makes it easier for buyers to stop by your property.
04067-I
Getting home just got easier. Let's get started.
sindeo.com
[email protected]
888.687.9580
a new path home
sindeo
@sindeo
@sindeo
NMLS #1138066 CA BRE #01957414
3. Be Creative
An open house is more than freshly-baked cookies and cookie-cutter tours — use it as an opportunity to
showcase the kind of lifestyle a home can offer. Highlight the easy commute of an urban home by
hosting a rare happy hour showing during the week.
4. Get the word out
Depending on who you want to attend your event, you should
consider sharing invitations to your open house through an
email newsletter or social media.
But don’t forget to go old-school too with strategically placed
open house signs.
5. Work with other agents
If there are other real estate agents hosting their own
open houses nearby, it’s best to place nice. Let them know
that you’ll be recommending people visit their listing
after yours and that you hope they’ll do the same.
6. Don’t ignore all the lookie loos
Curious neighbors who’re stopping by for a peek at the remodeled kitchen may not be all bads news.
In fact, they could be great lead-generators for you, encouraging friends and family members to
move-in nearby.
04067-I
Getting home just got easier. Let's get started.
sindeo.com
[email protected]
888.687.9580
a new path home
sindeo
@sindeo
@sindeo
NMLS #1138066 CA BRE #01957414