Email Marketing Partners

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Email Marketing Partners
Videospot
Video Marketing for Business
Email Marketing Partners The absolute most effective way to build your subscriber base and view count is through a robust email marketing partnership with a related industry. Through a partnership (or joint venture) you’ll break into a new audience that is highly targeted to your content and drive more traffic to your website for remarketing and retargeting. Your goal is to seek out appropriate JV partners and approach them with a proposal to blast one (or more) of your videos to their email newsletter database. In exchange, you may need to provide them with a similar service or favor. Often times, however, your partners may see tremendous value in your content and they may consider the free content as reciprocation. How to Find Your JV Partners The first step is to create a list of 50 potential marketing partners using a Microsoft Excel spreadsheet. Across the top, you’ll label 5 columns with a non-­‐competitive industry. Down each column, you’ll fill in 10 brand/company names from each industry! See image… Ø It’s important to start with the brands with whom you already have a relationship! Your efforts will be much more successful if you start with your warm market. Once you’ve completely written out your 50 names, your next step is to write the emails and initiate the proposal. On the pages below, I’ve included templates on how exactly you should approach those partners. Videospot
Video Marketing for Business
How to Write Your Joint Venture Emails Your joint venture email is a two-­‐step process of first engaging with the company and then proposing the campaign once you’ve established interest. You never want to sell or over-­‐speak on the first email. Template #1: Existing Relationship Hi <Name>, How are you! It’s been a while since I’ve reached out but how are < say something personal and specific IE: Jenny and the kids? Your oldest is around high school age now, right? > The reason I’m reaching out to you is because we’re launching our company YouTube channel with brand new content around <your shared demographic>. You also provide a lot of value in this space and we thought it would be fun to partner on a small project. I’ve got a couple ideas where I think we could really make an impact together. Would you be open to something like that? Let’s chat more-­‐ <Signature> NOTES: The exact wording is not what’s important here but the format is key: 1. Keep the letter short and vague. The idea is to create excitement. Specifics will come later. 2. Get personal. Always open the email with a personal note. Use specifics. It’s totally fine if the rest of the letter is copy/pasted but the opening needs to reflect something human. 3. Compliment their thought-­‐leadership. No need for flattery but extend some respect to your colleague and make them feel “chosen.” Videospot
Video Marketing for Business
Template #2: No Existing Relationship Hey guys! I’m trying to reach your Director of Marketing. Can you refer me to that person? Like you, we provide content and services to <shared demographic>. It’s our goal to provide tips and tricks to help < demographic & value statement IE: Homebuilders streamline their marketing efforts and make more profit >. We’re launching a YouTube channel and we’d like to partner with your marketing team on a joint project. If you can connect me to the right department, I’d be happy to provide more details. Thanks so much-­‐ <Signature> NOTES: Remember, you don’t have a relationship here so getting a response (much less a positive response) will be a numbers game. The following tips might help: 1. Engage with them socially. Before you write the email, check out their Facebook and Twitter pages. Like, share, or comment on their content to bring awareness to yourself. 2. Use good judgment. Avoid reaching out to brands that have little to no marketing database. Check their website for newsletter signups or blog subscription forms as these are good indicators. 3. Spamming is a real thing. It’s possible that the person you write too thinks you’re a spammer. Provide links in your email signature so that the prospect can do some homework before following up with you. Videospot
Video Marketing for Business
Follow Up Template: Use this as a guide. You may receive an email that asks questions or requires some other type of response from you. Be sure to approach those needs in your email. A copy/paste reply just won’t do. Here’s a template that addresses the response: “We are interested. What did you have in mind?” Hey <Name>, Thanks for your response. We’re excited at the prospect of working with you. We’re working with a YouTube consultant to launch a series of videos on <topic related to shared demographic>. We’d like to partner with you on the promotion of the main video. Here’s what we’re thinking: 1. We’ll write, produce, and edit the video & post on YouTube. 2. You’ll share the video link in your email newsletter. 3. We’ll post your backlink on our blog along with your logo that mentions you as a “trusted partner.” The video will be 100% educational to the end user. There will be no sales message-­‐ just straight content. Our goal is that through this relationship you would see an increased OR & CTR in your email marketing and that perhaps this would open the door to future ventures together. We can hack out details when you’re ready but if you have questions we’re happy to answer them or jump on a conference call. What are your thoughts on moving to the next step? <Signature> What’s The Next Step? From here, you are to move the partner to a phone call where you can close. If they need more motivation, feel free to offer them a sponsorship role in the video. This however limits your ability to work with multiple partners on one video. Be sure to use a simple contract before you begin the work. 

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