data catalog

Transcription

data catalog

2012
DATA CATALOG
NEW!
Digital Neighborhoods 2.0
Page 37
Table of Contents
Demographic
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
AmeriLINK®
Consumer Database ................................................Page 1
Mature Market Database ........................................Page 2
Voter Database .........................................................Page 3
Families with Children Database ...........................Page 4
Homeowners Database...........................................Page 5
Ethnic Database ........................................................Page 6
Hispanic-Americans Database...............................Page 7
African-Americans Database .................................Page 8
Occupation Database .............................................Page 9
SOHO Database.....................................................Page 11
Mail-order Buyers Database ................................Page 12
Veterans Database .................................................Page 13
Lifestyle/Specialty
AmeriLINK® GENERATIONSSM Clustering System..................Page 15
AmeriLINK® Healthcare & Insurance Prospects ......................Page 16
AmeriLINK® Ailment Database ...................................................Page 17
AmeriLINK® Online Consumers .................................................Page 18
AmeriLINK® Charitable Contributors Database ......................Page 19
AmeriLINK® Interests Database.................................................Page 20
AmeriLINK® Buying Behavior Database...................................Page 22
AmeriLINK® Shopping Behavior Database...............................Page 23
AmeriLINK® Financial Database..................................................Page 24
NationsBest ® Lists........................................................................Page 25
AmeriLINK® Medicare Supplement Insurance Index ............Page 26
Hotline
New Power Purchasers Database..............................................Page 28
New Homeowners Database......................................................Page 29
New Equity Connections Database..........................................Page 30
Retail Shoppers Database ..........................................................Page 31
New Movers Database................................................................Page 32
Attitudinal
AmeriLINK® LIVING Well Database™.........................................Page 34
Yankelovich MindBase®.................................................................Page 35
Lists with Attitude™ ......................................................................Page 36
Digital Neighborhoods 2.0SM ......................................................Page 37
Other
AmeriLINK® Data Enhancement ................................................Page 39
DirectSuccessSM Processing Services .......................................Page 43
Formats and Policies ....................................................................Page 44
I
FIND, KNOW, KEEP AND GROW PROFITABLE CUSTOMERS
At KBM® Group, we understand that renting
lists and mailing to consumers is not your goal.
Connecting with promising prospects and cementing relationships with profitable customers are your
real objectives. To do this, you must:
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target profitable prospects
profile your existing customers
identify the most responsive prospects
power predictive models
drive effective relationship programs
A RICH AND ACCURATE DATA SOURCE
Our AmeriLINK® data helps you accomplish all of
these goals. We are an original source compiler
and, for more than 30 years, have been collecting
data from hundreds of primary sources to build
the AmeriLINK Consumer Marketing Database.
Whether you use our data as a list, data append or
licensed data install, AmeriLINK data helps you find
new customers and keep your current customers
active and loyal. Our data professionals understand
the many nuances of data use and make recommendations for testing to help you fine-tune your
targeting criteria.
Demographic — Every campaign relies on solid
demographics like geography, age, family makeup
and homeownership. Our AmeriLINK database
brings you the most current, accurate demographic
data available.
individual, household or address level, customizing your offer and message to the likely decision
maker. Our files are standardized, updated continually, then processed through proprietary USPS®
certified routines for superior deliverability. Our
use of NCOALink®, LACSLink® and CASS® processed
address-quality tools ensures maximum deliverability and postal discounts. AmeriLINK is not only
date-verified, it is also DPV®* verified, the standard for
enhanced address accuracy. All our databases are
built with the same commitment to accuracy, deliverability and value.
SUPERIOR DATA QUALITY
AND QUANTITY
• Exact age for more than 240 million individuals
• More females by name than any other source
• 230 million consumers by ethnicity, language spoken and religion
• 110 million mature consumers
• 30 million families with children
• 50 million charitable donors
• Largest source of consumer interests and
lifestyles
• All records are DPV® verified
Unique Market Segments
• Medicare Supplement Insurance Index —
Reach the most promising individuals with your
Medicare Supplement offers, based on ten levels of modeled responsiveness.
• LIVING Well — Reach consumers based on
their attitudes relating to physical, mental, emotional and spiritual dimensions of health and
wellness.
• Buying Behavior — Target buyers by their
preferred purchase categories and methods of
shopping (online and offline) for true one-toone marketing.
• Mature Market — Connect with the fastest
growing segment of the population over 50.
• GENERATIONSSM Clustering System — Reach 52 distinct population segments with similar
buying power, lifestyle, demographics, outlook
on life and more.
• Ailment — Target 59 million consumers by
more than 65 consumer-reported aches, pains,
conditions and treatments.
Lifestyle — What consumers do in their spare
time is a good indication of how they spend their
money. Our lifestyle databases, created from selfreported sources such as product registrations and
survey responses, offer true insight into interests
and spending.
Attitudinal — Compiled and modeled through
a myriad of carefully selected data sources,
LIVING Well, Lists with Attitude™, Yankelovich
MindBase® and Digital Neighborhoods 2.0SM allow
you to target individuals based on their distinctive
attitudes, values and motivations both offline and
online.
Hotline — If you’re targeting new movers, shopaholics or new homeowners, our monthly 30-day
Hotline files connect you with proven, actively
spending prospects.
ACCURACY YOU CAN COUNT ON
We compile data at the individual level, then
household it so you can target consumers at the
FULL RANGE OF DIRECT MARKETING
SERVICES
Our services don’t stop with data. We can help you
through each stage of the customer lifecycle —
II
acquisition, retention, growth, loyalty and win-back.
We help you find high-value prospects, convert
them into customers and then increase your wallet share over a lifetime. Using our full range of
services, you optimize your information so you can
understand and anticipate your customers’ wants
and needs through life-changing events like marriage, homeownership, child rearing and retirement.
When you know your customers, you know success.
Count on us for all your direct marketing needs.
KEEP YOUR DATABASE ACCURATE
AND DELIVERABLE
Our DirectSuccessSM Processing Suite ensures the
accuracy of your data and maximizes your postal
discounts. It doesn’t matter how creative the agency, how fantastic the offer or how targeted the list,
if the mail piece doesn’t make it into the right mailbox. And if prospects receive duplicate offers, their
name is spelled wrong — or worse yet — the mailer
goes to a deceased family member, your reputation
is compromised.
If you think that processing services are a commodity with no distinguishable difference except price,
think again. The accuracy of the results and attention to detail vary widely by provider. We provide
best-of-breed technology and practices developed
and fine-tuned over many years. See page 42 for
our full range of processing services:
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Address hygiene
Merge/purge
Suppression services
Specialized services
Campaign preparation & selection
Email processing
MAXIMIZE YOUR ROI THROUGH
SMART ANALYTICS
Your success depends on making the right decisions. That means understanding your data,
enhancing it with outside data, analyzing it for
greater insight, then developing and deploying the
right mix of services. We provide expert decision
support services to turn your raw data into business
intelligence that enables you to attract and retain
profitable customers. Buttressed by our proprietary
“analytical roadmap” approach, which customizes
the analytics to fit your unique needs, we offer a
broad spectrum of services:
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Profiling
Exploratory data analysis
Segmentation
Predictive models
Lifetime value estimates
ACQUIRE AND MANAGE
PROFITABLE RELATIONSHIPS
Our IMPACT® database marketing solution brings
all the pieces together. Data, analytics and processing merge into an integrated platform, enabling
you to manage an ongoing dialogue with your customers and prospects. This blending of technology,
expertise and information lets you connect with
consumers in ways that are relevant to their lives.
You offer them products and services they want
through their preferred channel.
Our IMPACT solution combines proven business
intelligence, data mining, analytics and campaign
management with processes and procedures that
ensure the best use of timely and accurate data.
The result is a total solution that empowers you to
drive and enable your acquisition, retention, growth
and loyalty strategies. Plus, we simplify an otherwise daunting undertaking by guiding you through
the entire process from readiness assessment to
campaign-response management. IMPACT is technology-enabled marketing at its best!
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Integrates data, processing, analytics and campaign management
ASP-hosted environment
Incremental update processing
Email messaging
Strategic consulting support
Consumer Privacy
We care about consumer privacy and are responsible stewards of the public information we maintain. We voluntarily comply with state and national
laws regulating the gathering and dissemination
of consumer information (including the new CANSPAM regulations), as well as ethical and privacy
guidelines set by the Direct Marketing Association.
We use the National Do-Not-Call Registry, as well
as the DMA Mail and Telephone Preference files,
the DMA Do-Not-Email file and all available state
Do-Not-Call lists to suppress those consumers who
do not want to receive direct-marketing solicitations. Our clients are also bound contractually to
use our data only for solicitations in good taste and
of the highest integrity.
* KBM® Group is a non-exclusive Full Service Provider Licensee of the
United States Postal Service®. Payment for services should be made to
KBM® Group and prices are not established, controlled or approved by
the United States Postal Service. Advertising is neither approved nor
endorsed by the United States Postal Service. The following trademarks
are owned by the United States Postal Service: USPS, CASS, NCOALink,
LACSLink, DSF2, DPV, ZIP + 4 and United States Postal Service.
III
Demographic
240,000,000
Demographic
AME RILIN K ® CON SUME R DATAB ASE
The AmeriLINK® Consumer Database includes over
240 million spending consumers and is demographically selectable, so you can reach just the
right prospective customer with your unique message. Nowhere else will you find more exact age
data, females by name and consumers by ethnicity.
AmeriLINK is processed through USPS ® standards
and DPV® verified to ensure accurate mail delivery.
And, because the file is compiled at the individual
level, you can target the right person in the household by name. AmeriLINK is built from hundreds of
sources, including public records, phone directories,
U.S. Census data, consumer surveys and purchase
transactions, as well as other proprietary sources. The
result is a rich and accurate data source to drive your
marketing efforts.
Total Count...............................................240,000,000
Base Price.......................................................$25.00/M
Suggested Uses
Demographic Selects
The AmeriLINK® Consumer Database is a
great source for many different types of
direct marketing campaigns and can be easily
tailored to fit your list needs. The AmeriLINK®
Consumer Database is ideal for the following:
Price
All select charges apply in addition to the base price
Bankruptcy suppression.....................................$5.00/M
Census data .........................................................$2.50/M
Children’s presence by age.............................$15.00/M
Dual income index .............................................$5.00/M
Dwelling type.......................................................$2.50/M
Estimated household income ..........................$5.00/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Exact age (date of birth)..................................$10.00/M
Family position code...........................................$2.50/M
Gender...................................................................$2.50/M
Geography (state, ZIP, SCF, county).................$2.50/M
Homeowner........................................................$10.00/M
Length of residence............................................$3.50/M
Mail-order buyer.................................................$15.00/M
Mail responsive..................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Number of children...........................................$10.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Telephone numbers..........................................$10.00/M
Neighborhood Selects
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Continuity mailings
Credit offers
Insurance
Retail
Telecom
Don’t see your application above? No
problem. Give us a call, and we’ll consult
with you on the best way to harness the
power of AmeriLINK for your next mailing.
See Formats & Policies for specific output options and
turn-around times.
* KBM ® Group is a non-exclusive Full Service Provider Licensee of the United States
Postal Service. Payment for services should be made to KBM ® Group and prices
are not established, controlled or approved by the United States Postal Service.
Advertising is neither approved nor endorsed by the United States Postal Service. The
following trademarks are owned by the United States Postal Service ®: USPS, DPV and
ZIP + 4.
For orders, call toll free:
866-ASK4KBM (275-4526)
Price
PRIZM® NE .........................................................$10.00/M
PRIZM NE is a registered trademark of Claritas, Inc .
Minimum Order ............................................$250.00
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110,000,000
Demographic
A ME RILIN K ® MATURE M AR K ET DATAB ASE
Freed from the constraints of raising a family and
with more time of their own, these senior consumers
seek products, services and activities that complement their desire to live life to the fullest. This market
of mature spenders has over $1.6 trillion in spending
power and a cumulative net worth that’s nearly twice
the national average. The Mature Market Database
is made up of individuals over 50 who are great
prospects for insurance, healthcare, investment and
travel offers. Grandparents with grandchildren are
also good targets for children’s products. Today,
many senior Americans live with their adult children.
Because the data in the Mature Market Database is
compiled at the individual level, you can now reach
these seniors by their full names, bypassing the head
of household.
Total Count................................................110,000,000
Minimum Order ............................................$250.00
Base Price.......................................................$35.00/M
Mature Market Selects
Suggested Uses
Price
Elderly parents living with
their children.........................................................$2.50/M
Demographic Selects
The AmeriLINK® Mature Market Database
is the preferred list source for many of the
nation’s top senior marketers, providing them
with hot pre- and post-retirement age prospects. The Mature Market Database is ideal
for the following:
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
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Medicare Part D prospects
Retirement communities
Travel and entertainment
Restaurants
Retirement planning
Investments
Senior membership assoc’s
problem. Give us a call. We’ll work with you
to create the perfect senior list for your next
mailing.
turn-around times.
866-ASK4KBM (275-4526)
Price
PRIZM® NE .........................................................$10.00/M
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65,000,000
Demographic
A ME RILIN K ® VOTER DATAB ASE
KBM ® Group now offers 65 million registered voters
by congressional district, available in 20 states as well
as Washington D.C., to assist with your next election campaign effort. Within that base of 65 million
registered voters are approximately 42 million individuals by known voter party (Republican, Democrat,
Independent and Other/Non-declared). When used
in conjunction with date of birth as well other key
lifestyle selects such as “known donor,” this database
is perfect for election and fundraising activities. You
can also combine registered voter information with
the known homeowner select to target constituents
or opposition supporters in a specific geography who
are more likely to turn out at the polls on election
day.
Total Count..................................................65,000,000
Minimum Order ............................................$250.00
Base Price.......................................................$40.00/M
Voter Affiliation Selects
Suggested Uses
Price
Political party affiliation.............................................N/C
Congressional district ........................................$2.50/M
Demographic Selects
No other database is more effective at targeting prospective political and financial supporters. The AmeriLINK® Voter Database is a
great source for political mailings and election campaigns, and can be easily tailored
with additional selects for more specific political targeting. The Voter Database is ideal for
the following:
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
• Local, state & national
elections
• Political donations
• Political party mailings
problem. Give us a call, and we’ll consult
with you on the best way to harness the
turn-around times.
866-ASK4KBM (275-4526)
Price
PRIZM® NE .........................................................$10.00/M
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30,000,000
Demographic
A ME RILIN K ® FAMILIES WI TH C H I L DR EN
Let’s face it, kids know exactly what they want and
don’t hesitate to tell their parents what’s on the top
of their list. As a result, children influence a large portion of disposable income spent in a family. Families
with young children are perfect prospects for baby
items and children’s toys, books and clothing as well
as life insurance and supplemental health insurance
coverage for the family. As they get older, the preteen and teen markets are lucrative segments for
leisure and educational offers, such as computer and
video games, athletic equipment, clothing, audio/
electronic equipment and trendy offers. The Families
with Children Database includes millions of teens
aged 16 to 18 who are prime targets for automobile
accessories, electronic equipment, insurance and secondary-education offers. The Families with Children
Database maintains the privacy of children while providing excellent target selections.
Total Count..................................................30,000,000
Minimum Order ............................................$250.00
Base Price.......................................................$25.00/M
Families with Children Selects
Price
Suggested Uses
Price
AmeriLINK® Families with Children is a great
list source for many types of child-related
offers. The Families with Children database is
also ideal for the following:
Children’s presence by age/gender...............$15.00/M
Presence of children..........................................$10.00/M
Demographic Selects
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
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Continuity reading clubs
College planning
Magazines
Children’s catalogs
Telecom/cell phones
Don’t see your industry or offers above?
No problem. Just give us a call. We’ll find
out what your next campaign’s offer is and
build a custom list to suit your needs.
turn-around times.
866-ASK4KBM (275-4526)
Price
PRIZM® NE .........................................................$10.00/M
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65,000,000
Demographic
A ME RILIN K ® HOMEOWN ER S
The American dream is to own a home. For most
families, once the dream comes true, they must manage the ongoing maintenance and improvements to
their homestead. Reach 65 million American home
owners in need of products and services to help
them keep things functional and fashionable. They
respond to a variety of offers, such as lawn and
garden equipment, pool equipment and chemicals,
home furnishings, electronic equipment and decorating ideas. Because of their specific purchasing
needs and above-average incomes, these consumers are prime targets for insurance, financial services,
home equity and fundraising offers. The AmeriLINK®
Homeowners Database also offers home value and
home equity indicators, giving you more insight into
income and spending power.
Total Count..................................................65,000,000
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Base Price.......................................................$35.00/M
Homeowners Selects
Price
Mortgage
Home value ........................................................$15.00/M
Mortgage amount – 1st ...................................$15.00/M
Mortgage amount – 2nd..................................$15.00/M
Mortgage loan type..........................................$15.00/M
Mortgage term ..................................................$15.00/M
Sale date .............................................................$15.00/M
Sale price.............................................................$15.00/M
PRIZM® NE .........................................................$10.00/M
Property
Effective year built.............................................$10.00/M
Land square footage ........................................$10.00/M
Land value calculated.......................................$10.00/M
Living square feet..............................................$10.00/M
Pool.......................................................................$10.00/M
Real estate investor ..........................................$10.00/M
Roof type.............................................................$10.00/M
Year built .............................................................$10.00/M
ZIP + 4 home value...........................................$15.00/M
Demographic Selects
Minimum Order ............................................$250.00
Suggested Uses
When your offer requires that it go to a real
homeowner and not a renter, you can trust
the AmeriLINK® Homeowners Database to
provide you with the prospects perfect for
your offer:
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Price
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Lawn care
Cable/satellite TV
Broadband Internet
Home improvements
Refinancing
Home security
Indicator of affluence
866-ASK4KBM (275-4526)
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230,000,000
Demographic
A ME RILIN K ® ETHN IC DATAB ASE
More people from all ethnic backgrounds with different languages, cultures, values and traditions
have come to live and work in America. Our coding
system utilizes custom computer logic to identify the
ethnicity, probable spoken language and religion of
consumers, identifying their heritage and place of
origin. Each ethnic population has different interests
and lifestyles that warrant culturally targeted offers
for travel, foods, telecom products, magazines, newspapers, fundraising, religious offers and educational
programs. Ethnic selections also help expand your
services to profitable new markets while customizing
your messages for the best response. Choose from
our expanded list of ethnic indicators for a more targeted offering.
Total Count...............................................230,000,000
Demographic Selects
Base Price.......................................................$35.00/M
Ethnicity Selects
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Price
Country of origin (Hispanic) ............................$10.00/M
Religion................................................................$10.00/M
Assimilation (Hispanic or Asian)......................$10.00/M
Specific ethnicity .........................................................N/C
Spoken language ..............................................$10.00/M
(Specific ethnicity selects below are included in the base price)
African
African-American
Alaskan
Arabian
Armenian
Bangladeshi
Bulgarian
Burmese
Cambodian
Chinese
Czechoslovakian
Danish
Dutch
English (British)
Estonian
Ethiopian
Finnish
French
German
Greek
Hawaiian
Hebrew
Hispanic (Spanish)
Hungarian
Icelandic
Indian
Indonesian
Irish
Italian
Japanese
Price
Korean
Laotian
Latvian
Lithuanian
Malaysian
Manx
Middle Eastern
Misc. Asian
Misc. East European
Multi-ethnic
Native American
Norwegian
Pakistani
Polish
Portuguese
Russian
Samoan
Scottish
Sri Lankan
Swedish
Swiss
Tagalog (Filipino)
Thai
Turkish
Ukrainian
Vietnamese
Welsh
Yugoslavian
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
turn-around times.
866-ASK4KBM (275-4526)
6
28,000,000
Demographic
AME RILIN K ® HISPAN IC-AM ER I C AN S
Younger than other groups and rapidly gaining economic and political clout, U.S. Hispanics are projected
to account for 46 percent of total U.S. population
growth over the next two decades. Family and cultural pride are core motivations of Hispanic-Americans
who purchase consumer products and make spending decisions. Distinct yet diverse, the U.S. Hispanic
population’s emphasis on family ties are strong drivers of their buying decisions. Spanish is the language
of preference for many, and their families are larger
and younger than their general market counterparts.
This group tends to use regular monthly installments
for payment and has a stronger sense of loyalty to
their selected vendors than other ethnic segments.
Total Count..................................................28,000,000
Base Price.......................................................$35.00/M
Hispanic-Americans Selects
Price
One select required. Charges apply in addition to the base price
Country of origin (Hispanic) ............................$10.00/M
Hispanic assimilation ........................................$10.00/M
Inferred Hispanic-American......................................N/C
Known Hispanic-American ..............................$10.00/M
Demographic Selects
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
Suggested Uses
The AmeriLINK® Hispanic-Americans
Database is ideal if your campaign needs
to include definitive evidence of Hispanic
origins or bilingual capability. The HispanicAmericans Database is ideal for the following
offers:
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Price
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Telecom and cell phone offers
Finance and insurance offers
Hispanic folk art
Food products
Bilingual offers
Religious offers
out what your next cam
turn-around times.
866-ASK4KBM (275-4526)
7
29,000,000
Demographic
A ME RILIN K ® AFRICAN-AM ER I C AN S
African-Americans, a significant and profitable market
segment, share the American dream and are commanding the attention of the nation’s marketers. The
significant and growing African-American community
presents many opportunities for savvy marketers to
connect with this group using relevant, appealing
offers and to enhance their share in a substantial market with billions in buying power.
With increasing education and income levels, this
group’s buying decisions are driven by self-image,
style, elegance and intellect. Smart marketers are
actively targeting African-Americans, and our database offers you access to over 29 million of these
savvy consumers. They are good prospects for virtually all products and services.
Total Count..................................................29,000,000
Minimum Order ............................................$250.00
Base Price.......................................................$35.00/M
African-Americans Selects
Price
Suggested Uses
Inferred African-American.........................................N/C
Known African-American..................................$10.00/M
Demographic Selects
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Price
All select charges apply in addition to the base pricee
PRIZM® NE .........................................................$10.00/M
8
The AmeriLINK® African-Americans Database
is ideal to reach this significant market segment with targeted offers. The AfricanAmerican Database is effective for the following:
•
•
•
•
•
•
Telecom
Magazines
Clothing
Cosmetics
Books
Home decor products
out about your next campaign’s particular
offer and build a custom list to suit.
turn-around times.
866-ASK4KBM (275-4526)
98,000,000
Demographic
A ME RILIN K ® OCCUPAT I O N D ATAB ASE
Doctor. Mechanic. School teacher. An individual’s
occupation provides insight about interests and
activities, disposable income and probable purchase
interests. Inferring interests from a job title is a valuable way to target magazine offers, packaged goods,
clothing, automobile offers and more. Combining
occupation with other demographics provides you
with highly targeted segments, and with over 250
occupation indicators, the targeting possibilities are
endless. For example, cross-referencing occupation
with age lets you target investment or insurance
offers to individuals likely to be retiring. Some occupations, such as farmers, found under the blue-collar
worker category, have particular times of the year
they are free to spend on leisure activities, helping
you time your campaigns to target this niche group.
Total Count.................................................98,000,000
Demographic Selects
Base Price.......................................................$35.00/M
Occupation Selects
Price
Business Owner
Accountant
Builder
Contractor
Dealer/Retailer/Storekeeper
Dealer/Vendor
Distributor/Wholesaler
Funeral Director
Maker/Manufacturer
Owner
Partner
Self-Employed
Professional
Architect
Chemist
Curator
Engineer
Engineer/Aerospace
Engineer/Chemical
Engineer/Civil
Engineer/Electrical
Engineer/Electronic
Engineer/Field
Engineer/Industrial
Engineer/Mechanical
Geologist
Legal/Attorney/Lawyer
Librarian/Archivist
Medical Doctor/Physician
Pastor
Pilot
Scientist
Statistician/Actuary
Veterinarian
Exec/Upper Mgmt
CEO/CFO/Chairman/Corp
Officer
Comptroller
Politician/Diplomat
Politician/Legislator
President
Treasurer
Vice President
Middle Management
Account Executive
Director/Art Director
Director/Executive Director
Editor
Manager
Manager/Assistant Manager
Manager/Branch Manager
Manager/Credit Manager
Manager/District Manager
Manager/Division Manager
Manager/General Manager
Manager/Marketing Manager
Manager/Office Manager
Manager/Plant Manager
Manager/Product Manager
Manager/Project Manager
Manager/Property Manager
Manager/Regional Manager
Manager/Sales Manager
Manager/Store Manager
Manager/Traffic Manager
Manager/Warehouse Manager
Planner
Principal/Dean/Educator
Superintendent
Supervisor
White-Collar Worker
Accounting/Biller/Billing Clerk
Actor/Entertainer/Announcer
Adjuster
Administration/Management
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
866-ASK4KBM (275-4526)
9
Advertising Agent
Aide/Assistant
Aide/Assistant/Executive
Aide/Assistant/Office
Aide/Assistant/School
Aide/Assistant/Staff
Aide/Assistant/Technical
Analyst
Appraiser
Artist
Auctioneer
Auditor
Banker
Banker/Loan Officer
Banker/Loan Processor
Bookkeeper
Broker
Broker/Stock/Trader
Buyer
Cashier
Caterer
Checker
Claims Examiner/Rep/
Adjudicator
Clerk
Clerk/File
Collector
Communications
Conservation/Environment
Consultant/Adviser
Coordinator
Customer Service Representative
Designer
Detective/Investigator
Dispatcher
Draftsman
Estimator
Expeditor
Finance
Flight Attendant/Steward
Flight Attendant/Stewardess
Florist
Graphic Designer/Commercial
Art
Hostess/Host/Usher
Insurance/Agent
Insurance/Underwriter
Interior Designer
Jeweler
Marketing
Merchandiser
Model
Musician/Music/Dance
Personnel/Interviewer
Personnel/Recruiter
Photography
Public Relations
Publishing
Purchasing
Quality Control
Real Estate/Realtor
Receptionist
Reporter
Researcher
Sales
Sales Clerk/Counterman
Security
Surveyor
Technician
Telemarketer
Telephone/Operator
Teller/Bank Teller
Tester
Transcriptionist/Translator
Travel Agent
Union Member/Representative
Ward Clerk
Water Treatment
Blue-Collar Worker
Animal Technician/Groomer
Apprentice
Assembler
Athlete/Professional
Attendant
Auto Mechanic
Baker
Barber/Hairstylist/Beautician
Bartender
Binder
Body Man
Brakeman
Brewer
Butcher/Meat Cutter
Carpenter/Furniture
Carpenter/Woodworking
Chef/Butler
Child Care/Day Care/Babysitter
Cleaner/Laundry
Clerk/Deli
Clerk/Produce
Clerk/Stock
Conductor
Construction
Cook
Cosmetologist
Courier/Delivery/Messenger
Crewman
Custodian
Cutter
Dock Worker
Driver
Driver/Bus Driver
Driver/Truck Driver
Electrician
Fabricator
Factory Worker
Farmer/Dairyman
Finisher
Fisherman/Seaman
Fitter
Food Service
Foreman/Crew Leader
Foreman/Shop Foreman
Forestry
Foundry Worker
Furrier
Gardener/Landscaper
Glazier
Grinder
Grocer
Helper
Housekeeper/Maid
Inspector
Installer
Ironworker
Janitor
10
Journeyman
Laborer
Lineman
Lithographer
Loader
Locksmith
Machinist
Maintenance
Maintenance Supervisor
Mason/Bricklayer
Material Handler
Mechanic
Meter Reader
Millworker
Millwright
Miner
Mold Maker/Molder/Injection
Oil Industry/Driller
Operator
Operator/Boilermaker
Operator/Crane Operator
Operator/Forklift Operator
Operator/Machine Operator
Packer
Painter
Parts (Auto Etc.)
Pipe Fitter
Plumber
Polisher
Porter
Presser
Press Operator
Printer
Production
Repairman
Roofer
Sanitation/Exterminator
Seamstress/Tailor/Handicraft
Setup Man
Sheet Metal Worker/Steel
Worker
Shipping/Import/Export
Sorter
Toolmaker
Transportation
Typesetter
Upholstery
Utility
Waiter/Waitress
Welder
Health Services
Chiropractor
Dental Assistant
Dental Hygienist
Dentist
Dietician
Doctor
Healthcare
Medical Assistant
Medical Secretary
Medical Technician
Medical/Paramedic
Nurses Aide/Orderly
Optician
Optometrist
Pharmacist/Pharmacy
Psychologist
Technician/Lab
Technician/X-ray
Therapist
Therapist/Physical
Secretary
Legal/Paralegal/Assistant
Legal/Secretary
Secretary
Typist
Homemaker
Homemaker
Retired
Retired/Pensioner
Military Personnel
Armed Forces
Army Credit Union Trades
Navy Credit Union Trades
Veterans
Teacher
Coach
Counselor
Instructor
Lecturer
Professor
Teacher
Trainer
Nurse
Nurse
Nurse/LPN
Nurse (Registered)
Computer
Computer Operator
Computer Programmer
Computer/Systems Analyst
Data Entry/Key Punch
Civil Service
Air Traffic Control
Civil Service/Government
Corrections/Probation/Parole
Court Reporter
Firefighter
Judge/Referee
Mail Carrier/Postal
Mail/Postmaster
Police/Trooper
Social Worker/Case Worker
Part Time
Part Time
Student
Student
Disabled
Disabled
10,000,000
Demographic
AME R ILIN K ® SOHO DA TAB ASE
Entrepreneurs. Leaders. Self-starters. Working hard
to build their own businesses, AmeriLINK SOHO
business owners are living the American dream:
being their own boss. Motivated, organized and possessing the discipline necessary to grow their small
home-based company, these business owners are the
perfect audience for health insurance offers, financial credit opportunities, office supply and furniture
offers, broadband Internet packages and Web hosting, high volume PDA and cell phone plans, business
travel discounts and frequent flyer offers. Compiled
from more than 200 governmental sources through
self-reported company data at the local, state and
federal levels, these SOHO owners are dedicated to
their jobs because they’re not only an employee but
also the owner!
Total Count..................................................10,000,000
Suggested Uses
Base Price.......................................................$35.00/M
Demographic Selects
The AmeriLINK® SOHO Database is ideal to
reach this significant small-business market
segment with targeted offers. The SOHO
Database is effective for the following:
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
•
•
•
•
•
•
•
•
Health insurance
Financial/credit offers
Business/office supplies
Commercial printing
PDA/cell phone plans
Business travel discounts
Books/magazines
Office furniture
turn-around times.
866-ASK4KBM (275-4526)
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
11
95,000,000
Demographic
A ME RILIN K ® MAIL- OR D ER B UY ER S
Today, consumers seek more convenience when they
have less time to shop for items seen advertised on
television or in the newspapers. Easy for them to
order and delivered to their doorstep in days, mailorder items are preferred by these consumers. No
driving to the mall. No parking nightmares. No
crowds. Convenience and lower costs are king with
these folks. Compiled from catalog and mail-order
purchase data and other direct-mail response sources,
the Mail-order Buyers Database includes consumers
who repeatedly shop through catalogs. This
database comprises both mail order buyers and mail
responsive individuals. These purchasers often buy
items through multiple channels, such as catalogs or
ecommerce. Target them with offers for new credit
cards and catalogs ranging from apparel and lawn
equipment to online subscriptions.
Total Count
Mail-order buyer .............................................95,000,000
Mail responsive ............................................100,000,000
Price
Base Price.......................................................$35.00/M
PRIZM® NE .........................................................$10.00/M
Mail-order Selects
Minimum Order ............................................$250.00
(one select required)
Price
Mail-order buyer ..................................................$5.00/M
Mail responsive ............................................................N/C
Specific mail-order buyer category................$20.00/M
Demographic Selects
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
12
Suggested Uses
The AmeriLINK® Mail-order Buyers Database
is perfect to target the following offers:
•
•
•
•
•
•
•
•
•
•
Books/magazines
Children’s products
Clothing
Cosmetics
Food products
Gifts
Home furnishings
Magazines
Plus-size clothing
Video/DVD
No problem. Give us a call, and we’ll consult with you on the best way to harness the
turn-around times.
866-ASK4KBM (275-4526)
19,000,000
Demographic
A ME RILIN K ® VETERAN S DATAB ASE
Connect with America’s veterans who served their
country in military service. Displaying their loyalty and
patriotism in choosing to serve, most spent time in
one of the branches of the American military (Army,
Navy, Air Force, Marine Corp or Coast Guard) during
their military service. Many devoted themselves to
protecting our freedoms, maintaining peace, providing relief or supporting the U.S. around the globe.
Along with the sacrifices of military service comes
Total Count..................................................19,000,000
Base Price.......................................................$55.00/M
Demographic Selects
These self-reported households contain current or
retired military personnel, or indicated an interest in
military veterans affairs.
Suggested Uses
The AmeriLINK® Veterans Database connects
you with military service veterans and their
households. They are good prospects for:
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
many benefits: training, honor, education, travel, pay
and self-discovery, as well as becoming part of a
cohesive, lifetime community of American servicemen
and women.
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
13
• Health & life insurance
• Donations to vet facilities
• Donations to injured
veterans associations
• Investments
• Employment assistance
• Travel
• Assisted living
turn-around times.
866-ASK4KBM (275-4526)
Lifestyle/Specialty
225,000,000
Lifestyle/Specialty
A ME RILIN K ® GEN ERATI O N S
SM
C L USTER I N G SY STEM
The GENERATIONS SM segmentation system is an
analytical tool comprising 52 unique clusters. It helps
marketers reach and communicate with consumers
across five generations — from young to old. Within
each generational group, consumers are classified
into one of 52 individual clusters based on common
purchasing power and behavior, lifestyle choices,
demographic attributes, socioeconomic status and
attitudes. The GENERATIONS segmentation system
provides deeper insight into your customers so you
can improve the accuracy of your targeting, tailor
your messaging and make more informed marketing
decisions.
Total Count...............................................225,000,000
Demographic Selects
Base Price.......................................................$55.00/M
Indulgent Intellectuals
Family Friendly
Retirement Retreats
Urban Upper Crust
Boomerang Bohemians
Leading Boomers (DOB 1946 – 1955)
Small Town Traditionalist
Gold ’n’ Gray
Small Town Singles
Mainstream Matures
American Bedrock
Urban Mix
Urban Blues
Credit Commandos
Blue-Collar Strugglers
Settled Suburbanites
Classic Rockers
All-American Online
Trailing Boomers (DOB 1956 – 1964)
Rural Outsiders
Family Transitionals
Urban Outsiders
Suburban Mainstream
Metro Influentials
Wired Wanderers
Urban Sophisticates
Suburban Strivers
Empty Nest Caregivers
American Family Up-andComing
Blue-Collar Blend
Urban Strugglers
Struggling in Suburbia
Ethnically Diverse Urbanites
Moving on a Steady Course
Big Bucks in the Big Cities
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
turn-around times.
Millennials (DOB 1975 & Later)
Ethnic Second-City
Strugglers
Young, Single & Mobile
Setting Up House &
Settling Down
Start-Ups in the Country
Price
Gen Xers (DOB 1965 – 1974)
Large Extended Families
Urban Singles
Established & Settling In
Rural & Barely Making It
Married with Children
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Seniors (DOB 1945 & earlier)
Strapped Seniors
Rich Retirees
Blooming in the Burbs
Retired Renters
Minorities in the Majority
866-ASK4KBM (275-4526)
Parents on the Go
Living off Mom & Dad
Chronic Responders
Young Singles in the City
Family First
15
60,000,000
Lifestyle/Specialty
A ME RILIN K ® HEALTHC AR E & I N SUR AN C E PR O SPE CT S
Whether you sell healthcare services, financial
products, insurance or annuities, our AmeriLINK®
Healthcare and Insurance Prospects database puts
you in touch with those most likely to respond to your
offer. This database makes it easy to target your most
responsive audience whether it is pre-retirees, young
families, affluent homeowners, small business owners
or Medicare Supplement prospects. We bring you
the broadest, most accurate coverage of the data
elements – like age, product interest, income, occupation and homeownership – most critical to your
targeting. And, we back that up with best-in-breed
services and consultation.
Total Count.................................................60,000,000
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Base Price.......................................................$35.00/M
Healthcare Providers Selects
Price
Healthcare & insurance responder index...............N/C
Known mature insurance responders..............$5.00/M
Annuities/financial products prospects.........$10.00/M
HIP & AD insurance prospects........................$10.00/M
Individual medical insurance prospects........$10.00/M
Juvenile term insurance prospects................$10.00/M
Long-term care insurance prospects ............$10.00/M
Medicare Advantage/PDP prospects............$10.00/M
Medicare supplement prospects....................$10.00/M
Mortgage protection insurance prospects ..$10.00/M
Reverse mortgage loans prospects................$10.00/M
Senior life insurance prospects.......................$10.00/M
Demographic Selects
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
Suggested Uses
Our AmeriLINK® Healthcare & Insurance
Prospects provides you with a universe of
insurance prospects for your next offer. It’s
ideal for the following:
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
•
•
•
•
•
•
Health insurance (HMO)
Long-term care insurance
Medicare supplemental
Annuities
Mortgage insurance
Financial products
No problem. Give us a call, and we’ll work
together with you to create just the right list
for your next insurance mailing.
turn-around times.
866-ASK4KBM (275-4526)
16
82,000,000
Lifestyle/Specialty
A ME RILIN K ® AILMEN T D ATAB ASE
The AmeriLINK Ailment file is one of the largest
sources of consumer-reported health data available
today. This permission-based data was provided
directly by mail-responsive consumers via household
surveys. Use this database to target more than 82
million consumers by more than 100 aches, pains,
conditions and treatments. Consumers with ailments
are good prospects for products and services that
provide them information or relief. They are receptive to appropriately targeted offers that address
concerns about their medical needs. Some company
and industry restrictions apply. Please call your
sales representative for availability.
Total Count.................................................82,000,000
Male Conditions
Erectile dysfunction/
impotence
Prostate disorders
Impotence
Viagra
Base Price.....................................................$150.00/M
Ailment/Treatment Selects
Aches and Pains
Back pain
Carpal tunnel
Chronic fatique syndrome
Chronic pain
Headaches
Imitrex
Migraines
Nosebleeds
Pain
Allergies and Sinuses
Allergies
Allergy medications
Cough and cold
Nasal congestion
Sinusitis
Sinus/nasal
Snoring
Cancer
Breast cancer
Cancer
Colon cancer
Prostate cancer
Cholesterol/Blood
Pressure
Arteriosclerosis
High blood pressure
High cholesterol
High cholesterol diet/exercise
High cholesterol do not treat
High cholesterol nutritional supplements
High cholesterol prescription meds
Lipitor
Diabetes
Diabetes
Diabetes Type 1
Price
Diabetes Type 2
Diabetes - insulin
Diabetes - use monitor
Diabetes - oral meds
Diabetes - other methods
Diabetes - diet/exercise
Glucophage
Digestive
GERD/acid reflux
Crohn’s disease
Gas or bloating
Heartburn meds
Heartburn/acid indigestion
Hemorrhoids
Irregularity
Irritable bowel syndrome
Lactose intolerance
Ulcerative colitis
Ulcers
Female Conditions
Birth control
Menstrual problems
Hormones
Menopause
Foot
Athlete’s foot
Foot ailments
Foot corns
Toenail fungus
Heart Condition
Heart disease/attack
Joint/Spine
Arthritis
Arthritis meds
Osteoarthritis
Osteoporosis
Psoriatic arthritis
Rheumatoid arthritis
Spinal injury
Mobility Problems
& Assistance
Bed & bathing assistance
Wheelchair
Mouth and Teeth
Cold sores
Canker sores
Dental
Dentures
Gingivitis
Sensitive teeth
Progressive & Gender
Specific
Alzheimer’s disease
Hearing loss
Multiple sclerosis
Parkinson’s disease
Psychological/Behavioral
ADD/ADHD
ADHD meds
Antidepressant
Anxiety
Bipolar
Depression
Insomnia
Respiratory
Asthma
Asthma meds
Bronchitis, COPD,
Emphysema
Lung disease
Respiratory ailments
Skin
Acne
Dandruff
Eczema or psoriasis
Hair loss
Nail fungus
Skin ailments
Skin irritations/rash
Urinary/Bowel
Bedwetting
Bladder leakage or control
Bladder/bowel
Detrol
Kidney problems
Prostate disorders
Vision
Astigmatism
Corrective lenses
Dry eyes
Laser vision correction
Macular degeneration
Vision care & conditions
Weight
Obesity
Weight loss
Weight problems
866-ASK4KBM (275-4526)
17
120,000,000
Lifestyle/Specialty
A ME RILIN K ® ON LIN E C O N SUM ER S
The AmeriLINK® Online Consumers file is a great
source of over 120 million prospect names for companies targeting high-tech, connected individuals.
This file provides access to online computer owners
and users. Use it to acquire profitable new subscrib-
ers and up-sell existing ones. Combine these Online
Consumers selects with those in our Shopping
Behavior and Interests databases for even more precise targeting.
Total Count ...............................................120,000,000
Minimum Order ............................................$250.00
Base Price .....................................................$50.00/M
Online Consumers Selects
Suggested Uses
Price
Email access..................................... 90,000,000 N/C
Online access.................................. 120,000,000 N/C
Own a computer.............................. 90,000,000 N/C
Demographic Selects
The AmeriLINK® Online Consumers database
is ideal to reach connected consumers who
value the speed and convenience of the latest technology. This database is effective for
the following businesses:
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Price
PRIZM® NE .........................................................$10.00/M
18
•
•
•
•
•
•
•
Cable
Internet service providers
High-tech retailers
Phone/cell
Wireless
Computer retailers
Home office equipment
out what your next campaign’s particular
online offer is and build a custom list to suit
it.
turn-around times.
866-ASK4KBM (275-4526)
New Probable Donor Select!
Lifestyle/Specialty
52,000,000
A ME RILIN K ® CHARITABL E C O N TR I B UTO R S D ATAB A S E
Some people have a special place in their heart for
animals. Others champion the homeless or less fortunate. Most have had someone close to them affected
by a disease. While the reasons vary, the capacity
for compassion and support are shared by all who
donate to charities. With today’s many worthy causes,
it’s more critical than ever to ensure your donation
Total Count..................................................52,000,000
Base Price ......................................................$35.00/M
Charitable Contributors Selects
Price
Donor Index .................................................................N/C
Known donors......................................................$5.00/M
Probable Donor by category.....................$5.00/M
Specific donor category ..................................$20.00/M
Specific donor indices ......................................$10.00/M
Demographic Selects
requests reach the correct audience. Once you’ve
identified a potential donor, it’s important to relate
to their income range. Our AmeriLINK® Charitable
Contributors Database allows you to target potential donors based on our proprietary Donor Index,
specific donor indices, known donors or by donor
categories.
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
Suggested Uses
Create a very targeted donor list from the following categories:
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age .....................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
•
•
•
•
•
•
•
•
•
•
Animal
Arts/cultural Children Health Political/conservative
Political/liberal Religious Veterans Wildlife/environment Other Don’t see your charity or area of donation
above? No problem. Give us a call, and we’ll
help you build a custom list that fits your
needs.
turn-around times.
866-ASK4KBM (275-4526)
19
85,000,000
Lifestyle/Specialty
A ME RILIN K ® IN TERES TS DATAB ASE
It’s no surprise that our personal hobbies and interests often drive our discretionary income spending
habits. Personal interests often give marketers deeper
insight into consumers’ spending behavior more than
any form of information other than direct consumer
feedback. If you need to reach computer users who
love motorcycling or fisherman who travel, we have
the most comprehensive personal interests database
in the country. Compiled from the largest collection of detailed surveys and product registration
cards available, our AmeriLINK® Interests Database
is now the premier source of consumer interests and
hobbies in the industry. With information on how
Americans spend their leisure time, you’ll target your
offers more effectively. Combining these interests
can give you an even more finely targeted group of
prospects. For example, select people who own pets
and are charitable donors to reach consumers who
are likely to respond to fundraising requests focused
on animal well-being. These individuals are responsive, which gives each record a potential inherent lift
in response.
Total Count ................................................85,000,000
Demographic Selects
Base Price .....................................................$55.00/M
Interests Selects
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age .....................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Price
Individual responder...................................................N/C
Survey date..................................................................N/C
General
Online purchaser
Recency date
Collectibles
Collectibles/collections Art/antique collecting
Coins
Dolls
Figurines
Fine art
Other types of items
Plates
Sports memorabilia
Stamps
Dieting
Dieting/weight control
Health/natural foods
Natural/herbal/organic
Vitamin supplements
Donor/Charity
Donate to charities
Animal
Arts/cultural
Children
Health
Humanitarian/world relief
Political/conservative
(continued on next page)
Price
Political/liberal
Religious
Veterans
Wildlife/environment
Electronics/Technical
Apple device
Buy prerecorded videos
Cable TV
Electronics
GPS
HDTV
High speed Internet
Home PC
Home theater system
Home video games
Home video recording
Own a CD/DVD player
Price
Own a digital/video
camera
Own a cellular phone
PRIZM® NE .........................................................$10.00/M
Own a smart phone
Science/new technology PRIZM NE is a registered trademark of Claritas, Inc.
Satellite radio
Satellite TV
Minimum Order ............................................$250.00
Stereo/records
Stereo/records/tapes/CDs
Video game systems
866-ASK4KBM (275-4526)
Fun/Lifestyle
All-terrain vehicles
20
Concealed weapons
Flying/pilots/aircraft
Motorcycles
Recreational vehicles
Snowmobiles
Swimming pool
Hobbies
Aircraft
Automotive work/repair
Baking
Beading/jewelry making
Bird feeding
Bird watching
Bird watching/feeding
Career advance courses
Career advancement
Career improvement
Career-oriented activity
Cars or car repair
Casino gambling
Cigar smoking
Civic activities
Community/civic activity Cooking
Cooking low fat
Crafts
Cultural/art events/theater
Current affairs
Do-it-yourself
Exercise 3+ times a week
Gardening
Gourmet cooking
Gourmet cooking/fine Gourmet foods/cooking
Green
Home furnishing/
decorating
Home improvement or
repair
Home study courses
Home workshop
House plants
Knitting or needlework
Lotteries
Lotteries/sweepstakes
Motorcycle riding
Nation’s heritage
Needlework/knitting
Photography
Quilting
Scrapbooking
Self-improvement
Self-improvement courses
Sewing
Social networking
Spirituality & wellness
Sweepstakes
Sweepstakes/contests Theater/performing arts
Wine appreciation
Wines
Wood working
Investments
401K
CD
IRA
Life insurance
Medicare coverage
Money opportunities
Mutual funds
Real estate
Stocks/bonds
Pets
Own a cat
Own a dog
Own a horse
Purchases
Beauty products
Club stores
Fast foods
Home decorating
Specialty beauty products
Uses coupons
Reading
Astrology
Best sellers
Best-selling fiction
Book club
Bible reading
Bible/devotional
Book reading
Books on tape
Books on tape/CD
Childrens
Children’s books
Computer
Comics
Cooking or culinary
Country lifestyle
Fashion
Fashion clothing
Financial
History
Home & Garden
Interior decorating
Likes to read
Medical or health
magazines
Military
Mystery
Natural health remedies
People or entertainment
Romance
Science fiction
Science or technology
Self improvement
Sports
Thriller/suspense
Travel & entertainment
World news or politics
Life Status
Grandchildren
Military veteran
Mail-order Buyer
Books/magazines
Clothing
Cosmetics
DVD
Food products
Gifts
Home furnishings
Jewelry
Plus-size clothing
Shoes
Video/DVD
Music
Alternative
Big band/swing
Christian or gospel
Classical
Country
Jazz
Rhythm and blues
Rock and roll
Soft rock
21
Sports
Baseball
Basketball
Bicycling
Boating/sailing
Camping/hiking
Extreme sports
Fishing
Fitness
Football
Golf
Hockey
Hunting
Hunting/shooting
Motocross
NASCAR™
Physical fitness
Powerboating
Rollerblading
Running
Running/jogging
Scuba
Skateboarding
Snowboarding
Snow skiing
Sporting interests
Sports on TV
Tennis
Walking
Walking/health
Weightlifting
Travel
Attractions/theme parks
Business international
Business USA
Canada travel
Casino vacation
Cruise vacation
Family vacation
Foreign travel
Frequent business travel
Frequent flyers
Personal international
Personal USA
RV
Timeshare
US travel
Vacation cruises
182,000,000
Lifestyle/Specialty
A ME RILIN K ® BUYIN G B EH AVI O R DATAB ASE
The AmeriLINK® Buying Behavior Database connects
you with more than 182 million consumers making
purchases in up to 42 product categories as well as
five unique buying behavior groups based on purchase history. This database is built from purchase
transactions collected by more than 2,000 multi-channel contributing retailers. Target buyers by their pre-
ferred purchase category and methods of shopping
(online, offline, catalog or retail) for true one-to-one
marketing. A complete buying profile can be created
to target your chosen audience, whether it’s families
with teenagers or affluent singles with a taste for the
finer things in life.
Total Count................................................182,000,000
Demographic Selects
Online/offline catalog purchases...............112,000,000
Retail store purchases .....................................70,000,00
Base Price .....................................................$55.00/M
(Hotline available)
Buying Behavior Selects
Apparel– children
Apparel – general
Apparel – men
Apparel – men’s big & tall
Apparel – non-gender
specific
Apparel – teenagers
Apparel – women
Apparel – women’s petite
sizes
Apparel – women’s plus
sizes
Arts & antiques
Automotive
Beauty
Books
Collectibles
Computing/home office
Crafts/hobbies
Electronics
Food/beverages
Furniture
N/C
Garden
General merchandise
Gift
Health
Holiday items
Home care
Home furnishings
Housewares
Jewelry
Linens
Music
Novelty
Other merchant/services
Personal care
Pets
Photo & video equipment
Specialty food
Specialty gifts
Sports & leisure
Stationery
Travel
Videos/DVDs
Buying Behavior Groups
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age .....................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Price
PRIZM® NE .........................................................$10.00/M
Last order date .......................................................$10/M
Total orders.............................................................$10/M
Average order.........................................................$10/M
Total dollars.............................................................$10/M
Payment AMEX®.....................................................$10/M
Payment credit card...............................................$10/M
Payment Discover® ................................................$10/M
Payment house charge..........................................$10/M
Payment MasterCard®............................................$10/M
Payment retail card................................................$10/M
Payment Visa®..........................................................$10/M
Spending patterns.................................................$10/M
Minimum Order ............................................$250.00
turn-around times.
866-ASK4KBM (275-4526)
22
125,000,000
Lifestyle/Specialty
A ME RILIN K ® SHOPPING B EH AVI O R DATAB ASE
The AmeriLINK® Shopping Behavior Database connects you with consumers who have particular niche
interests and available spending power. Select prospects by shopping interests that range from computers and furniture to jewelry and sporting goods. Also
reach shoppers with unique needs, such as medical
supplies and personal services. Knowing past purchasing behavior allows you to target consumers with
relevant goods and services. For example, computer/
electronic shoppers are prime targets for audio
equipment, computer hardware and software, televisions and home entertainment systems. Card marketers can segment by shopping preference to promote
affinity cards. Financial companies can target home
improvement shoppers with credit and home-equity
offerings.
Total Count ...............................................125,000,000
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Base Price .....................................................$45.00/M
Shopping Behavior Selects
Price
Catalog showroom/retail
Computer/electronics
Department store Financial services - banking
Financial services - credit
Financial services - insurance
Furniture
Gas card
High-end retail
Home improvement
Home office
Low-end department store
Main street retail
Membership warehouse
Specialty apparel
Specialty
Sporting goods
Standard retail
Travel/personal services
TV/mail-order purchases
Demographic Selects
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
turn-around times.
866-ASK4KBM (275-4526)
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age .....................................................$5.00/M
Ethnic code.........................................................$10.00/M
23
150,000,000
Lifestyle/Specialty
A ME RILIN K ® FIN AN CIAL DATAB ASE
Collected from self-reported surveys, warranty cards
and financial sources, these individuals are creditworthy and good candidates for ITA (invitation to
apply) offers, insurance, retail or other credit card
offers. With information available on standard versus
premium card holders you can target more affluent
individuals with cruises, high-end retail, luxury cars,
life insurance or additional premium card offers.
Multi-card holders are also good prospects for card
consolidation credit offers. Credit active date illustrates someone with recent activity and most likely to
be receptive to additional offers.
Total Count..............................................150,000,000
Dwelling type.......................................................$2.50/M
Estimated age .....................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Base Price.......................................................$35.00/M
Financial Selects Price
Bank Cards...................................................................N/C
Bank card - premium
Bank card - premium AMEX®
Bank card - premium Discover®
Bank card - premium other card
Bank card - premium Visa®/MasterCard ®
Bank card - regular AMEX®
Bank card - regular Discover®
Bank card - regular other card
Bank card - regular Visa®/MasterCard ®
Card type - multiple bank cards
Card type - single bank card
Retail Cards.................................................................N/C
Bank card - retail
Bank card - regular store or retail
Bank card - premium store or retail
Card type - multiple retail cards
Card type - single retail card
Credit Active
Credit active Credit active Credit active Credit active Credit active Credit active -
Date....................................................N/C
last 0–6 months
last 7–12 months
last 13–24 months
last 25–36 months
last 36–48 months
last 48+ months
Demographic Selects
Price
Census data .........................................................$2.50/M
24
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
turn-around times.
866-ASK4KBM (275-4526)
Lifestyle/Specialty
NAT I ONS BEST ® LISTS
NationsBest® Lists uses AmeriLINK® data and additional sources to produce the most comprehensive
suite of highly targeted niche segments of the U.S.
population. Leverage NationsBest® to reach individuals not readily available through other channels. New
NationsBest Lists are released regularly, giving marketers increased opportunities to connect with potential customers. From Internet shoppers to mail-order
buyer households with teenagers, NationsBest has it
all.
Title
Title
Price
Price
Mail-order buyers with online access...... $65.00/M
Mail-order buyer collectors ..................... $65.00/M
Medicare supplement insurance buyers $65.00/M
Motorcycle maniacs .................................. $65.00/M
NASCAR™ enthusiasts ............................. $65.00/M
Organic diet conscious consumers......... $65.00/M
Outdoor enthusiasts ................................. $65.00/M
Outdoor vacation lovers.............................$65.00/M
Pampered beauties.................................... $65.00/M
Pet owner mail-order buyers.................... $65.00/M
Political contributors ................................. $65.00/M
Retired military veterans........................... $65.00/M
Scrapbooking mail-order buyers ............ $65.00/M
Spanish speaking mail-order buyers.......$115.00/M
Stay-at-home moms................................... $65.00/M
Technical enthusiasts................................. $65.00/M
Time-share prospects................................ $65.00/M
TV sports enthusiasts ............................... $65.00/M
Upscale Hispanic shoppers...................... $65.00/M
Video game enthusiasts (adult)................ $65.00/M
Vitamin supplement junkies..................... $65.00/M
Wealthy art collectors ............................... $65.00/M
Weight-conscious mail-order buyers....... $65.00/M
Wine enthusiasts........................................ $65.00/M
Winter sports enthusiasts......................... $65.00/M
Working women.......................................... $65.00/M
Young apartment dwellers........................ $65.00/M
Young investors........................................... $65.00/M
Young rising executives ............................ $65.00/M
Young urbanites.......................................... $65.00/M
Active singles.................................................$65.00/M
Adult students...............................................$65.00/M
African American mail-order buyers.........$65.00/M
African American upscale shoppers.........$65.00/M
Avid golfers................................................... $65.00/M
Avid readers.................................................. $65.00/M
Continuing education responders.............$65.00/M
Do-it-yourself................................................ $65.00/M
Do-it-yourself female decorators.............. $65.00/M
Donors to causes......................................... $65.00/M
Early adopters.............................................. $65.00/M
Elderly opportunity seekers..................... $65.00/M
Empty nesters.............................................. $65.00/M
Epicurean enthusiasts................................. $65.00/M
Female shoppers with children................ $65.00/M
Female shoppers with doll-loving girls... $65.00/M
Fit and active .............................................. $65.00/M
Fit and active seniors................................. $65.00/M
Foreign travelers mail-order buyers........ $65.00/M
Frequent travelers...................................... $65.00/M
Gardening/home improvement
product buyers........................................ $65.00/M
Get-rich-quick mail-order buyers............ $65.00/M
Green African Americans.......................... $65.00/M
Green females ............................................ $65.00/M
Green Hispanics......................................... $65.00/M
Healthy choice chefs.................................. $65.00/M
Health conscious......................................... $65.00/M
High-end merchandise shoppers............ $65.00/M
High-income donors.................................. $65.00/M
Hispanic credit card prospects................ $65.00/M
Horse owners with high incomes............ $65.00/M
Households with college-bound children $65.00/M
Households with teenage music lovers $65.00/M
Insurance lead respondents .................... $65.00/M
Internet shoppers with credit card.......... $65.00/M
Life insurance responders.......................... $65.00/M
Long-term care insurance prospects...... $65.00/M
Magazine subscribers & buyers .............. $65.00/M
Mail-order buyer households with teens $65.00/M
866-ASK4KBM (275-4526)
25
46,000,000
Lifestyle/Specialty
AMERILINK ® MEDICARE SUPPLEMENT INSURANCE INDEX
Americans in the diverse market segment that is
known as the Baby Boomers – are turning age
65. Soon millions of Baby Boomers will eligible
for Medicare and will need options for Medicare
Supplement insurance. Are you able to reach the
most responsive individuals with your Medicare
Supplement offers? For such a specialized market,
a generic response model just won’t do! Enter the
competitive advantage: KBM Group’s Medicare
Supplement Insurance Index will help separate
those who will likely respond and those that won’t.
The index is built on a broad collection of Medicare
Supplement campaign and response data, and is
designed to provide health care marketers like you
with a powerful segmentation tool. The model was
created to assign an index value to all KBM Group
AmeriLINK® national customer database records for
those ages 65 and older. The value 0 indicates those
prospects most likely to respond with the value 9
being the least likely.
Total Count................................................46,000,000
Base Price.......................................................$40.00/M
Medicare Supplement Insurance
Index Select Price
Demographic Selects
Price
Index Value (0-9).........................................................N/C
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
Suggested Uses
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age .....................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Our AmeriLINK® Medicare Supplement
Insurance Index provides you with a universe of insurance prospects for your next
Medicare supplement offer. It’s ideal for the
following:
26
• Target Medicare Supplement Insurance prospects
• Screen out likely non-responders
• Append to your customer file for cross-sell/upsell opportunities
together with you to create just the right list
for your next insurance mailing.
turn-around times.
866-ASK4KBM (275-4526)
27
Hotline
8,000,000
Hotline
NE W POWER PURCHASER S D ATAB ASE
With recently found purchasing power from a new
credit card, these consumers are ready to buy.
Emerging consumers and those expanding their buying power are good prospects for a wide variety of
offers including high ticket and novelty items. They
are receptive to both large- and small-ticket offers
as well as travel and leisure opportunities. With
increased spending capabilities, this market may also
be receptive to special causes and donations, making
them a good target for fundraisers.
We ensure you are reaching fresh power purchasers
with over 675,000 consumers added every 30 days.
Total Count
Last 12 months .................................................8,000,000
30-day hotline.......................................................675,000
Suggested Uses
Base Price.......................................................$65.00/M
New Power Purchasers says it all. New credit
gives these consumers more buying power
and gives you the perfect audience for your
next offer. This database is ideal for the following:
Hotline Selects
Price
30-day hotline....................................................$10.00/M
Demographic Selects
All select charges apply in addition to the base
price
Price
Census data ..........................................................$2.50/M
Dwelling type........................................................$2.50/M
Estimated household income ...........................$5.00/M
Exact age (date of birth)...................................$10.00/M
Gender...................................................................$2.50/M
Mail-order buyer................................................$15.00/M
Presence of children ........................................$10.00/M
Telephone numbers ........................................$10.00/M
Minimum Order ............................................$250.00
•
•
•
•
•
•
•
•
Clothing
Travel
Restaurants
Entertainment
Retail
Electronics
Fast food
Credit card protection
with you to build the ideal list for your next
offer or campaign.
turn-around times.
866-ASK4KBM (275-4526)
28
2,000,000
Hotline
NE W HOMEOWN ERS D ATAB ASE
Why are new home buyers such valuable prospects?
They want to establish new business relationships to
maintain or enhance their new homes. They are looking for services like lawn care, security systems and
pool service. They are also hot prospects for retailers offering items like furniture and carpeting and
for continuity marketers seeking fresh names each
month.
Whether it’s a young professional’s first condo or the
newly married couple’s first nest, a home purchase
Total Count
often launches a consumer into a whole new aspect
of life that triggers new and different buying patterns.
As many new home purchases occur right before or
after a major life event, new home ownership is often
an indicator of migration from one key life stage to
the next. Combine demographic selects with our real
estate transaction selects to target families who are
upsizing, empty nesters who are downsizing or retirees who are enjoying a new relaxing life on the golf
course.
Minimum Order ............................................$250.00
Last 12 months..................................................2,000,000
30-day hotline.......................................................165,000
Base Price.......................................................$65.00/M
Suggested Uses
Hotline Selects
The AmeriLINK® Online Consumers database
is ideal to reach connected consumers who
value the speed and convenience of the latest technology. This database is effective for
the following businesses:
Price
30-day hotline....................................................$10.00/M
New Homeowners Selects
Price
price
Cash or mortgage purchase .............................$5.00/M
Investment property owners.............................$5.00/M
Lender name (output only)...............................$15.00/M
Mortgage amount..............................................$10.00/M
Mortgage interest rate type.............................$5.00/M
Mortgage loan type............................................$5.00/M
Mortgage term....................................................$5.00/M
Recording date....................................................$5.00/M
Resale or new construction................................$5.00/M
Sale amount........................................................$10.00/M
Demographic Selects
price
Price
Census data ..........................................................$2.50/M
Dwelling type........................................................$2.50/M
Gender...................................................................$2.50/M
29
•
•
•
•
•
•
•
Cable
Internet service providers
High-tech retailers
Phone/cell
Wireless
Computer retailers
Home office equipment
out what your next campaign’s particular
online offer is and build a custom list to suit
it.
turn-around times.
866-ASK4KBM (275-4526)
3,000,000
Hotline
NE W E QUITY CON N ECTI O N S D ATAB ASE
These consumers have recently increased their disposable income by either refinancing their existing mortgages or acquiring a home equity loan.
With extra spending power, these homeowners are
very attractive to marketers of all kinds. Typically,
homeowners who reduce their monthly mortgage
payments due to a more favorable interest rate are
receptive to adding monthly purchases considered
impossible before. These homeowners are good
prospects for a variety of household products and
services from furniture and lawn service to highspeed Internet access.
Home-equity loan holders acquire a substantial
amount of cash in one lump sum and may be interested in reinvesting for home improvements or using the
money for luxury purchases. They are good prospects
for home products, luxury items or travel packages.
Homeowners with refinanced mortgages or equity
loans are creditworthy since they have recently been
approved for substantial credit. They are good candidates for a variety of offers from home improvement
products and services to investment opportunities.
They are also a ready source of fresh names for continuity and national marketers.
Minimum Order ............................................$250.00
Total Count
Last 12 months
Equity loans...........................................................400,000
Equity refinances..............................................2,600,000
Suggested Uses
30-day hotline
Equity loans.............................................................32,000
Equity refinances..................................................225,000
Looking for prospects with new found spending money or available credit? Look no
further than the New Equity Connections
Database. It’s ideal for the following:
Base Price.......................................................$65.00/M
New Equity Connections Selects
Price
Cash or mortgage purchase..............................$5.00/M
Investment property owners.............................$5.00/M
Lender name (output only)...............................$15.00/M
Mortgage amount.............................................$10.00/M
Mortgage interest rate type..............................$5.00/M
Mortgage loan type............................................$5.00/M
Mortgage term.....................................................$5.00/M
Recording date.....................................................$5.00/M
Resale or new construction...............................$5.00/M
Demographic Selects
•
•
•
•
Entertainment/travel
Home improvements
Furniture/home decor
Investment opportunities
No problem. Give us a call and we’ll consult
with you on the best way to custom list that
fits your needs.
turn-around times.
Price
866-ASK4KBM (275-4526)
Census data ..........................................................$2.50/M
Dwelling type........................................................$2.50/M
Gender...................................................................$2.50/M
30
25,000,000
Hotline
R E T AIL SHOPPERS DA TAB ASE
Nothing makes these folks happier than a trip to
the mall or their favorite store. Having active buying
power and an avid interest in the sport of shopping,
these consumers take real pleasure in the shopping
experience, whether for themselves or their families.
to buy. These retail shoppers may have responded to
an offer from their favorite establishment or may have
wanted to broaden their buying power with a wider
variety of stores in their local area. Regardless of the
motivation, these individuals actively sought more
spending power and are now ready to use it. We add
over 2,000,000 new retail shoppers monthly, allowing
you to reach consumers while they are in the buying
mode.
Target this audience with a variety of offers, such
as clothing, household items, furniture, decorating
and novelty items. With recently increased spending
power, these consumers are ready to shop and likely
Total Count
Last 12 months................................................25,000,000
30-day hotline....................................................2,000,000
Suggested Uses
Base Price.......................................................$55.00/M
Hotline Selects
The Retail Shoppers Database is where you’ll
find over 24 million avid consumer shoppers,
all proven spenders in a variety of categories.
The Retail Shoppers Database is ideal for the
following:
Price
30-day hotline....................................................$10.00/M
Demographic Selects
price
Price
Census data ..........................................................$2.50/M
Dwelling type........................................................$2.50/M
Gender...................................................................$2.50/M
•
•
•
•
•
•
•
Website traffic-building
Affinity cards
Electronics/computers
Sporting goods
Jewelry
Gas cards
Department store mailings
No problem. Give us a call, and we’ll consult
with you on the best way to custom tailor this
database for your next mailing.
Minimum Order ............................................$250.00
turn-around times.
866-ASK4KBM (275-4526)
31
Increased 30-day Hotline!
6,500,000
Hotline
NE W MO VERS DATABASE
Nearly 20% of Americans move every year. Whether
it’s 15 miles or 150 miles, these consumers need new
local vendors of products and services. They’re a perfect audience to receive offers for household furnishings, lawn and garden equipment, local retail stores,
medical and dental physicians, banks, restaurants,
and local fundraising.
moving essentials.Special selects include distance of
move, dwelling type and state of previous address.
Identifying those new movers who have moved from
a multi-dwelling home to a single- dwelling home
provides a great opportunity to offer new supplies
and equipment such as lawn care items and auto
care.
New movers also hold great potential for national
marketers. Publishers can target new movers with
magazines relevant to their community lifestyle, or
financial institutions can offer new credit to assist with
Leverage the 30-day hotline file and target these new
movers while their needs are hot! The New Movers
Database is not derived from the U.S. Postal Service’s
NCOA file.
Total Count
Last 12 months .................................................6,500,000
30-day hotline..........................................1,200,000
Suggested Uses
The New Movers Database is a great source
of people who need new merchants for a
variety of household and personal services.
The New Movers Database is ideal for the following:
Base Price.......................................................$55.00/M
Hotline Selects
Price
30-day hotline....................................................$10.00/M
New Movers Selects
Price
Change of dwelling type ...................................$5.00/M
Change of geography ........................................$5.00/M
Distance of move...............................................$10.00/M
Dwelling (moved from/to)..................................$5.00/M
State of previous address ................................$10.00/M
Demographic Selects
•
•
•
•
•
•
Renter’s insurance
Satellite/cable
Churches
Cleaners
Telecom
Storage facilities
No problem. Give us a call, and we’ll consult
with you on the best way to customize this
database for your next mailing.
Price
turn-around times.
Census data ..........................................................$2.50/M
Dwelling type........................................................$2.50/M
Estimated household income............................$5.00/M
Gender...................................................................$2.50/M
Telephone numbers.......................................... $10.00/M
866-ASK4KBM (275-4526)
Minimum Order ............................................$250.00
32
Attitudinal
240,000,000
Attitudinal
A ME RILIN K ® LIVIN G W EL L DATAB ASE
The LIVING Well Database is a new way to look at
consumers and their health. It was jointly developed
using The Futures Company’s Preventive Health and
Wellness Report, a comprehensive examination of
health and wellness today along with demographic,
lifestyle, ailment and transactional data from our
AmeriLINK® database. The LIVING Well Database is
based on a deep exploration of consumer attitudes
and behaviors relating to physical, mental, emotional
and spiritual dimensions of health and wellness. It
segments U.S. consumers by distinctive and diverse
attitudes to health and wellness. The six segments
cover a spectrum of attitudes to health, from highly
aware and engaged to feeling out of control and giving up. With LIVING Well you will gain an improved
understanding of consumers’ perceived drivers of
and barriers to better health, and you will be able to
measurably influence the way your consumers manage their health and wellness by targeting your services and aligning your messages more effectively.
We scored our AmeriLINK® Consumer Database with
LIVING Well indicators, and they are now available for
data enhancement, profiling or list rental.
Total Count...............................................240,000,000
Base Price.......................................................$45.00/M
Living Well Selects
PRIZM® NE .........................................................$10.00/M
Price
Six Preventative Health Segments ......................N/C
• Leading the Way
• In It for the Fun
• Value Independence
• I Need a Plan
• Not Right Now
• Get Through the Day
Demographic Selects
Price
Census data .........................................................$2.50/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
34
Price
Minimum Order ............................................$250.00
Suggested Uses
The LIVING Well Database provides you with
the valuable insight you need to measurably
influence the way consumers manage their
health and wellness. It is an even more effective targeting tool when coupled with our
Ailment Database. The LIVING Well database
works well for the following offers:
•
•
•
•
•
•
•
•
Weight loss programs
Exercise facilities
Pharmacies
Health products
Patient loyalty programs
Medical insurance
Self improvement education
Motivational programs
LIVING Well is a trademark of The Futures Company™.
866-ASK4KBM (275-4526)
240,000,000
Attitudinal
Y A NKELOVICH MIN DB ASE ®
Do your customers have an attitude? You bet they do!
And if you’re not taking advantage of your customers’ unique views on life when you talk to them, you’re
missing out on an important opportunity. Gain greater
insight into what makes your customers and prospects
tick with MindBase®, developed by Yankelovich — not
just their demographics and buying behaviors, but
their personalities, values and motivations. We scored
our AmeriLINK® Consumer Database with MindBase
indicators, customized specifically to our data, and
they are now available for data enhancement, profiling
and list rental. Transform your customer or prospect
database into consumer segments based on attitude
and watch your response rates climb.
Length of residence ...........................................$3.50/M
Mail-order buyer ...............................................$15.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation.........................................................$10.00/M
Race code...........................................................$20.00/M
Total Count..............................................240,000,000
Base Price.......................................................$40.00/M
Yankelovich MindBase® Selects
All MindBase select charges included in the base price
Eight Core Value Segments
•
•
•
•
•
•
•
•
I
I
I
I
I
I
I
I
Am Expressive
Am Driven
Am At Capacity
Am Rock Steady
Am Down to Earth
Am Sophisticated
Measure Twice
Am Devoted
Price
PRIZM ® NE ..........................................................$10.00/M
PRIZM NE is a registered trademark of Claritas, Inc.
Minimum Order.............................................$250.00
(Call for the listing of 24 additional subsegments)
Demographic Selects
MindBase segments the population into eight core
value segments that distinguish consumers by their
perspective on the world around them. This includes
level of materialism, orientation to technology, social
interactions and optimism about the future. These
eight segments are further broken down into 24 more
specific subsegments. MindBase is more than just
data. It also offers communications solutions — language, concepts, tone and direction — so you can
customize your marketing to more effectively move
customers and prospects.
See Formats & Policies for specific output options and turnaround times.
Price
MindBase is a trademark of The Futures Company™
Bankruptcy suppression ....................................$5.00/M
Census data ..........................................................$2.50/M
Children’s presence by age ............................$15.00/M
Dual income index ..............................................$5.00/M
Dwelling type ......................................................$2.50/M
Estimated age .....................................................$5.00/M
Ethnic code.........................................................$10.00/M
Exact age (date of birth) ..................................$10.00/M
Family position code ..........................................$2.50/M
Gender ..................................................................$2.50/M
Homeowner........................................................$10.00/M
866-ASK4KBM (275-4526)
35
240,000,000
Attitudinal
LIS T S WITH ATTITUDE ™
Lists with Attitude™ is the first targeting solution linking unique consumer attitudes directly to a mailing
list, resulting in better response and return on your
marketing investment. Leveraging the unique understanding gained by The Futures Company, a leading consumer research company with more than 30
years of experience studying the American consumer,
Lists with Attitude provides lists of highly targeted
segments of the population that are likely to share a
similar attitudinal or motivational trait. Compiled and
modeled through a myriad of carefully selected data
sources, Lists with Attitude is the only suite of lists on
the market that lets you target individuals based on
their distinctive attitudes, values and motivations.
Base Price.......................................................$40.00/M
Dwelling type.......................................................$2.50/M
Estimated age ......................................................$5.00/M
Ethnic code.........................................................$10.00/M
Gender...................................................................$2.50/M
Homeowner........................................................$10.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation..........................................................$10.00/M
Race code............................................................$20.00/M
Renters ................................................................$10.00/M
Lists with Attitude Categories
Adventure Seekers .........................................10,100,000
Alternative Medicine Embracers..................10,000,000
Altruists ............................................................21,100,000
Biotech Embracers............................................9,300,000
Bookworms ......................................................12,000,000
Competitive Spirits .........................................15,100,000
Control Seekers ...............................................19,900,000
Cooking Enthusiasts .......................................19,900,000
Creative Talents ..............................................21,100,000
DIY’ers ..............................................................12,400,000
Early Embracers ...............................................15,900,000
Environmentalists ...........................................15,700,000
Family Devoteds ............................................22,300,000
Fitness Fans .......................................................9,200,000
Info Seekers .....................................................11,800,000
Intellectuals ......................................................14,900,000
Optimists .........................................................17,400,000
Organizers .......................................................12,600,000
Patriotic Loyalists ...........................................19,500,000
Risk Takers .........................................................8,500,000
Romantics .........................................................17,700,000
Savvy Investors ................................................9,200,000
Simplicity Seekers ..........................................13,100,000
Sophisticates .....................................................9,700,000
Sports Enthusiasts ............................................8,400,000
Technology Leaders .....................................13,400,000
Traditionalists .................................................21,900,000
Trend Setters ..................................................17,100,000
Youth Chasers ..................................................9,100,000
Demographic Selects
Price
PRIZM® NE .........................................................$10.00/M
Minimum Order ............................................$250.00
turn-around times.
866-ASK4KBM (275-4526)
Price
Census data .........................................................$2.50/M
36
240,000,000
Attitudinal
DIGIT AL N EIGHBORHO O DS 2 . 0
Digital Neighborhoods 2.0 is a rich and robust data
segmentation suite that classifies consumer audiences
by their attitudes toward, adoption of, and ongoing
engagement with a multitude of digital devices and
destinations. The Digital Neighborhoods 2.0 model
was derived from survey data about how consumers
use cable/phone/internet services and from
clickstream data that captures online behavior, and
then applied to our AmeriLINK® National Consumer
Database.
Total Count .............................................240,000,000
Digital Neighborhoods 2.0 (19 clusters)
Base price: $60/M
Digital Devices (18 clusters)
Base price: $45/M
Digital Destinations (45 clusters)
Base price: $50/M
Digital Destination Groups (15 groups)
Base price: $45/M
Digital Devices
Segments consumers by their level of sophistication and attitudes towards adopting other services
and devices. Consumers are described as “basic,”
“evolving,” or “highly evolved.”
Digital Destinations
Derived from click-stream data, this segment identifies consumers by their digital activity indicated by
online destinations and behaviors. Examples include
whether digital usage involves tasks such as bill
paying, research, shopping or online banking and
financial services. Includes 45 clusters in 15 groups
and captures detailed data on social media usage,
including Twitter, Facebook, YouTube and others.
Digital Neighborhoods
A combination of Digital Devices and Digital
Destinations information, this high-level segment
reveals a multi-dimensional picture of consumers by
how they use which digital technologies, as well as
likely future consumption.
SM
The key to Digital Neighborhoods 2.0’s success is its
three-tiered approach, which offers highly precise
segments for improved customer intelligence, enabling marketers to deliver more relevant offers and
messaging to consumers through preferred media.
Marketers can also use the Digital Neighborhoods 2.0
suite to segment existing customers and then identify
top prospective new customers, based on the resulting insights.
Demographic Selects
Price
Bankruptcy suppression ....................................$5.00/M
Census data ..........................................................$2.50/M
Children’s presence by age ............................$15.00/M
Dual income index ..............................................$5.00/M
Dwelling type ......................................................$2.50/M
Estimated age .....................................................$5.00/M
Ethnic code.........................................................$10.00/M
Exact age (date of birth) ..................................$10.00/M
Family position code ..........................................$2.50/M
Gender ..................................................................$2.50/M
Homeowner........................................................$10.00/M
Length of residence ...........................................$3.50/M
Mail-order buyer ...............................................$15.00/M
Marital status........................................................$2.50/M
Net worth............................................................$20.00/M
Occupation.........................................................$10.00/M
Race code...........................................................$20.00/M
Minimum Order ............................................$250.00
See Formats & Policies for specific output options and turnaround times.
866-ASK4KBM (275-4526)
37
Other
Enhancement
AME RILIN K ® DATA EN HAN C EM EN T
Enhancing your file with our AmeriLINK® Consumer Database takes a good list and makes it great. Use our
consumer data to enhance your database with demographic and lifestyle information, and gain greater insight
into your customer or prospect audience.
Our AmeriLINK® Consumer Database is the most comprehensive, cross-referenced, accurate consumer database in the industry, and with it comes superior compilation and breadth of data. AmeriLINK is compiled at
the individual level from multiple sources, so you get important information about each person in a household. All of our data is processed through USPS ® routines to guarantee compliance with postal guidelines. The
use of NCOA Link®, LACS Link® and CASS™ processed address quality maintenance tools ensures accuracy of the
data. This attention to an accurate individual name and address generates the most effective match codes
resulting in the highest quality enhancement of your customer or prospect file.
Input Quantities
Price
0-1MM
$1.50/M
1MM+
Call for Quote
Minimum$1,000.00
Enhancement Selects
Aches and Pains
Back pain
Carpal tunnel
Chronic fatique syndrome
Chronic pain
Headaches
Imitrex
Migraines
Nosebleeds
Pain
Allergies and Sinuses
Allergies
Allergy medications
Cough and cold
Nasal congestion
Sinusitis
Sinus/nasal
Snoring
Cancer
Breast cancer
Cancer
Colon cancer
Prostate cancer
Cholesterol/Blood Pressure
Arteriosclerosis
High blood pressure
High cholesterol
High cholesterol diet/exercise
High cholesterol do not treat
(continued on next page)
Call for Quote
High cholesterol nutritional supplements
High cholesterol prescription meds
Lipitor
Segmentation Tools
Digital Neighborhoods 2.0 SM...........................$35.00/M
Lists with Attitude™..........................................$25.00/M
PRIZM ® NE (n/c to licensees)...........................$45.00/M
Yankelovich MindBase ® ....................................$25.00/M
LIVING Well ........................................................$30.00/M
Interests
All categories .....................................................$30.00/M
Telephone Numbers
Diabetes
Diabetes
Diabetes Type 1
Diabetes Type 2
Diabetes - insulin
Diabetes - use monitor
Diabetes - oral meds
Diabetes - other methods
Diabetes - diet/exercise
Glucophage
Digestive
GERD/acid reflux
Crohn’s disease
Gas or bloating
Heartburn meds
Heartburn/acid indigestion
Hemorrhoids
Irregularity
Irritable bowel syndrome
Lactose intolerance
Ulcerative colitis
Ulcers
Female Conditions
Birth control
Menstrual problems
Hormones
Menopause
Nonautomated Services
(input charges apply)
DNC screen ..................................................$3.00/M
Phone append ............................................$15.00/M
Phone verification ........................................$5.00/M
Reverse phone append ............................$22.00/M
Minimum Order ....................................$500.00
Automated Services
(no minimum)
Setup Fee........................................................$175.00
DNC screen ..................................................$3.00/M
Phone append ............................................$15.00/M
Phone verification ........................................$5.00/M
Reverse phone append ............................$22.00/M
Call Us Today
To order a list enhancement or to find out how we
can improve the effectiveness of your customer
database, call 866-ASK4KBM (275-4526) or visit
www.kbmg.com.
39
Foot
Athlete’s foot
Foot ailments
Foot corns
Toenail fungus
Heart Condition
Heart disease/attack
Joint/Spine
Arthritis
Arthritis meds
Osteoarthritis
Osteoporosis
Psoriatic arthritis
Rheumatoid arthritis
Spinal injury
Male Conditions
Erectile dysfunction/
impotence
Prostate disorders
Impotence
Viagra
Mobility Problems & Assistance
Bed & bathing assistance
Wheelchair
Mouth and Teeth
Cold sores
Canker sores
Dental
Dentures
Gingivitis
Sensitive teeth
Progressive & Gender Specific
Alzheimer’s disease
Hearing loss
Multiple sclerosis
Parkinson’s disease
Psychological/Behavioral
ADD/ADHD
ADHD meds
Antidepressant
Anxiety
Bipolar
Depression
Insomnia
Respiratory
Asthma
Asthma meds
Bronchitis, COPD,
Emphysema
Lung disease
Respiratory ailments
Skin
Acne
Dandruff
Eczema or psoriasis
Hair loss
Nail fungus
Skin ailments
Skin irritations/rash
Personal care
Pets
Photo & video equipment
Specialty food
Specialty gifts
Sports & leisure
Stationery
Travel
Videos/DVDs
Urinary/Bowel
Bedwetting
Bladder leakage or control
Bladder/bowel
Detrol
Kidney problems
Prostate disorders
Buying Behavior Categories
Vision
Astigmatism
Corrective lenses
Dry eyes
Laser vision correction
Macular degeneration
Vision care & conditions
Weight
Obesity
Weight loss
Weight problems
Buying Behavior
Apparel– children
Apparel – general
Apparel – men
Apparel – men’s big & tall
Apparel – non-gender specific
Apparel – teenagers
Apparel – women
Apparel – women’s petite sizes
Apparel – women’s plus sizes
Arts & antiques
Automotive
Beauty
Books
Collectibles
Computing/home office
Crafts/hobbies
Electronics
Food/beverages
Furniture
Garden
General merchandise
Gift
Health
Holiday items
Home care
Home furnishings
Housewares
Jewelry
Linens
Music
Novelty
Other merchant/services
40
Last order date, online or offline
Total orders, online or offline
Average order, online or offline
Total dollars, online or offline
Payment AMEX®
Payment credit card
Payment Discover®
Payment house charge
Payment MasterCard®
Payment retail card
Payment Visa®
Census Categories
Median age of household
Median home value
Median household
disposable income
Median household income
Percent black
Percent education level
Percent hispanic
Percent owner-occupied dwelling
Percent white
+300 more Census items!
Bank Cards
Bank card - premium
Bank card - premium AMEX®
Bank card - premium Discover®
Bank card - premium other card
Bank card - premium
Visa® /MasterCard ®
Bank card - regular AMEX®
Bank card - regular Discover®
Bank card - regular other card
Bank card - regular Visa® /MasterCard ®
Card type - multiple bank cards
Card type - single bank card
Retail Cards
Bank card - retail
Bank card - regular store or retail
Bank card - premium store or retail
Card type - multiple retail cards
Card type - single retail card
Credit Active Date
Credit
Credit
Credit
Credit
Credit
Credit
active
active
active
active
active
active
-
last
last
last
last
last
last
6 months
7–12 months
13–24 months
25–36 months
36–48 months
48+ months
General Categories
Area latitude
Area longitude
Assimilation (Hispanic or Asian)
Auto loan indicator
Bankruptcy
Children’s age and gender
Date of birth
Designated Market Area
Donor (charitable)
Donor index
Dual income index
Dwelling structure age
Dwelling type
Estimated age
Estimated household income
Ethnic indicator – (58 categories)
Family position
Gender code
GENERATIONS SM
Healthcare & ins. responder index
Hispanic or Asian assimilation
Household composition
Income ZIP-level household decile
Land square footage
Language preference
Length of residence
Mail-order buyer
Mail responder
Marital status code
Mature insurance responders
Neilsen county size
Net worth
Number of adults in HH
Number of children
Number of persons in HH
Number of sources
Occupation codes
One per address
One per household
Online access
Online purchaser
Phone number
Phone publication date
Presence of elderly parents
living with children
PRIZM ® NE* codes
Race code
Real estate investor
Religion
SOHO
Student loan indicator
Verification date
Weight
Yankelovich MindBase ® – 8 groups,
24 segments**
Homeowner/Mortgage
Home value
Mortgage amount – 1st
Mortgage amount – 2nd
Mortgage loan type
Mortgage term
Sale date
Sale price
Homeowner/Property
Effective year built
Land square footage
Land value calculate
Living square feet
Pool
Real estate investor
Roof type
Year built
Interest Categories
General
Online purchaser
Recency date
Collectibles
Collectibles/collections Art/antique collecting
Coins
Dolls
Figurines
Fine art
Other types of items
Plates
Sports memorabilia
Stamps
Dieting
Dieting/weight control
Health/natural foods
Natural/herbal/organic
Vitamin supplements
Donor/Charity
Donor index
Donor-specific indices
Animal
Arts/cultural
Children
Health
Humanitarian/world relief
Political/conservative
Political/liberal
Religious
Veterans
Wildlife/environment
Electronics/Technical
Apple device
Buy prerecorded videos
Cable TV
Electronics
GPS
HDTV
High speed Internet
Home PC
Home theater system
Home video games
Home video recording
Own a CD/DVD player
Own a digital/video
camera
Own a cellular phone
41
Own a smart phone
Science/new technology Satellite radio
Satellite TV
Stereo/records
Stereo/records/tapes/CDs
Video game systems
Fun/Lifestyle
All-terrain vehicles
Concealed weapons
Flying/pilots/aircraft
Motorcycles
Recreational vehicles
Snowmobiles
Swimming pool
Hobbies
Aircraft
Automotive work/repair
Baking
Beading/jewelry making
Bird feeding
Bird watching
Bird watching/feeding
Career advance courses
Career advancement
Career improvement
Career-oriented activity
Cars or car repair
Casino gambling
Cigar smoking
Civic activities
Community/civic activity Cooking
Cooking low fat
Crafts
Cultural/art events/theater
Current affairs
Do-it-yourself
Exercise 3+ times a week
Gardening
Gourmet cooking
Gourmet cooking/fine Gourmet foods/cooking
Green
Home furnishing/decorating
Home improvement or repair
Home study courses
Home workshop
House plants
Knitting or needlework
Lotteries
Lotteries/sweepstakes
Motorcycle riding
Nation’s heritage
Needlework/knitting
Photography
Quilting
Scrapbooking
Self-improvement
Self-improvement courses
Sewing
Social networking
Spirituality & wellness
Sweepstakes
Sweepstakes/contests Theater/performing arts
Wine appreciation
Wines
Wood working
Investments
401K
CD
IRA
Life insurance
Medicare coverage
Money opportunities
Mutual funds
Real estate
Stocks/bonds
Life Status
Grandchildren
Military veteran
Mail-order Buyer
Books/magazines
Clothing
Cosmetics
DVD
Food products
Gifts
Home furnishings
Jewelry
Plus-size clothing
Shoes
Video/DVD
Music
Alternative
Big band/swing
Christian or gospel
Classical
Country
Jazz
Rhythm and blues
Rock and roll
Soft rock
Pets
Own a cat
Own a dog
Own a horse
Purchases
Beauty products
Club stores
Fast foods
Home decorating
Specialty beauty products
Uses coupons
Reading
Astrology
Best sellers
Best-selling fiction
Book club
Bible reading
Bible/devotional
Book reading
Books on tape
Books on tape/CD
Children’s books
Computer
Comics
Cooking or culinary
Country lifestyle
Fashion
Fashion clothing
Financial
History
Home & Garden
Interior decorating
Likes to read magazines
Medical or health
Military
Mystery
Natural health remedies
People or entertainment
Romance
Science fiction
Science or technology
Self improvement
Sports
Thriller/suspense
Travel & entertainment
World news or politics
Sports
Baseball
Basketball
Bicycling
Boating/sailing
Camping/hiking
Extreme sports
Fishing
Fitness
Football
Golf
Hockey
Hunting
Hunting/shooting
Motocross
NASCAR™
Physical fitness
Powerboating
Rollerblading
Running
Running/jogging
Scuba
Skateboarding
Snowboarding
Snow skiing
Sporting interests
Sports on TV
Tennis
Walking
Walking/health
Weightlifting
Travel
Attractions/theme parks
Business international
Business USA
Canada travel
Casino vacation
Cruise vacation
Family vacation
Foreign travel
Frequent business travel
Frequent flyers
Personal international
Personal USA
RV
Timeshare
US travel
Vacation cruises
Shopping Behavior Categories
Catalog showroom/retail
Computer/electronics
Continuity
Department store
Financial services - banking
Financial services - credit
Financial services - insurance
Furniture
Gas card
High-end retail
Home improvement
Home office
Low-end department store
Main street retail
Membership warehouse
Online buyers
Specialty apparel
Specialty
Sporting goods
Standard retail
Travel/personal services
TV/mail-order purchases
* KBM® Group is a non-exclusive Full Service Provider
Licensee of the United States Postal Service. Payment for
services should be made to KBM® Group and prices are
not established, controlled or approved by the United
States Postal Service. Advertising is neither approved nor
endorsed by the United States Postal Service. The following trademarks are owned by the United States Postal
Service ®: USPS, CASS™, NCOALink, LACSLink, DSF2 and DPV,
ZIP + 4 and United States Postal Service.
** Yankelovich MindBase ® is a registered trademark of
Yankelovich, Inc. Lists with Attitude is a trademark of
Yankelovich, Inc.
42
Processing
DIR E CT SUCCESS ™ PRO C ESSI N G SER VI C ES
A suite of services to meet all your processing needs.
To ensure that your direct marketing campaigns reach your customers and prospects on time and on budget,
you need a reliable processing partner like KBM ® Group. Our DirectSuccessSM suite of data processing services
ensures the accuracy and integrity of your data and maximizes postal discounts.
As a Full-Service Provider Licensee of the United States Postal Service ® (USPS ®), we offer all USPS-licensed
address- hygiene services in-house, so we have control of your files from start to finish. We’ve fine-tuned our
processes and methodologies for optimal results. And, along with our expertise, you get “knock your socks off”
service, which means you get timely, accurate delivery of quality results each time, every time.
Address Hygiene
• CASS™*
• DPV®*
• DSF2®*
• NCOA Link®/LACS Link®*
• Premium Change of Address
• Proprietary Address Element Correction
• Proprietary COA
Campaign Preparation & Selection
• Decoy/seeding
• Inkjet
• Postal presort
• Nth -ing
• Split & key
Call Us Today
To learn more about our list processing services, call
866-ASK4KBM (275-4526) or visit
www.kbmg.com
* KBM® Group is a non-exclusive Full Service Provider Licensee of the
United States Postal Service. Payment for services should be made to
KKBM® Group and prices are not established, controlled or approved
by the United States Postal Service. Advertising is neither approved nor
endorsed by the United States Postal Service. The following trademarks
are owned by the United States Postal Service ®: USPS, CASS™, NCOA Link,
LACS Link, DSF2 and DPV and United States Postal Service.
Merge/Purge
Specialized Services
• Analytical support services
• Custom processing
• Geographic coding
• Lat/long & distance coding
• List rental fulfillment
Suppression Services
• Deceased
• DMA Mail and Telephone Preference
• Federal (FTC) Do Not Call
• Prison
• SecureScreen® – Suite of all suppression services
• State Do Not Call
• Vulgar word
• Wireless suppression
• Landline to cellphone suppression
43
List Rental
FORMA TS AN D POLICIES
Receiving a list you’ve purchased from KBM ® Group is easy and available for output and delivery to you in a
variety of file formats and digital media to suit your individual needs. If time is critical, we can even email or
FTP your purchased list to you, saving valuable time and getting your offer to market faster than ever before.
If you don’t see the output option you need listed below or would like to set up your account for electronic list
delivery, please call us at the numbers listed below.
Commission
Format
Rental
4-up pressure sensitive labels
Under 50 M.......................................................... $6.00/M
Over 50 M............................................................ $5.00/M
Delivery
Bar coding ........................................................... $1.00/M
Carrier route presorting.................................... $3.50/M
CD-ROM........................................................... $20.00 ea.
Electronic delivery...........................................$25.00 flat
Key coding............................................................ $1.00/M
Manuscript........................................................... $5.00/M
Resequence/breaks............................................ $1.00/M
Running charge .................................................. $5.00/M
Splits..................................................................... $0.50/M
Brokers may qualify for trade and volume discounts.
Call for qualification details.
Each rental guarantees one-time use. Additional/
unlimited use available. Call for pricing.
Demographic, Attitudinal, Lifestyle and Business lists
qualify for 24-hour turnaround. Most Hotline orders
qualify for 48-hour turnaround. Sample mailing piece
and/or telemarketing script required.
Cancellation
Canceling 10 days prior to original mail date will
incur a $10/M net cancellation charge. Full payment
is due on all orders canceled outside of this
parameter.
Price
3 x 5 cards.......................................................... $15.00/M
4-up cheshire labels .................................................. N/C
866-ASK4KBM (275-4526)
www.kbmg.com
44
866 ASK4KBM (275-4526) Toll-Free
[email protected]
Printed in the USA. © 2011
All rights reserved. 10/11 2500

data catalog

Transcription

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