0 2 / 2 0 16 alessandro in ternat io nal

02/2016 ALESSANDRO INTERNATIONAL
FF II BB RR EE
EDITORIAL
DEAR ALESSANDRO LOVERS & FANS,
Our new Alessa will whet your appetite for summer and colour! Now we can offer you
alessandro’s fantastic new colours in Striplac too, for the ultimate colour experience.
Striplac fans can also look forward to other new products such as the limited edition
of Striplac Care & Gloss Finish – an absolute must-have for that extra dose of nail care
and high gloss. At popular request, we finally have a Striplac Beauty Case designed
for the practical storage of all your Striplac tools. This stylish cosmetic case has room
for all your Striplac tools.
Our artistic director Frank Schäberle has developed an innovative FIBRE sculpting
system for invisible strengthening of natural nails. This has once again proved
alessandro’s expertise as a nail specialist. Now FIBRE is also available in the shades
MILKY and MILKY ROSE for an elegant nude look.
With our new “Sweet as candy” look and our rich VEGGIE hand creams, we are really
highlighting summer too.
Yours
6
Nadia Cimbollek
Head of Marketing
alessandro International
CONTENTS EDITION 02/2016
P. 3FIBRE
The miracle strengthener
P. 4HOT, HOT, HOT
Press clippings
P. 5 TREND COLOURS FOR 2016
Rosé Quarz meets Serenity
P. 6GO BRIGHT
Sweet as Candy
P. 8STRIPLAC
Beauty Case
P. 9PACKING MY CASE
Travel must-haves
TEAM ALESSA | Impressum
EDITOR Nadia Cimbollek
ARTISTIC DIRECTOR Frank Schäberle
ART DIRECTOR Philipp Matthias
LAYOUT & CONCEPT Vanessa Mai
COPY Elena Schlosser
BEAUTY Sohal Soukhali-Rohin
PHOTOGRAPHER Benjamin Becker
PRINT & LOGISTIC Sabine Hoffmann
2
NEW AT THE NAIL SALON
The invisible
strengthener for
natural nails
Naturally beautiful nails, strengthened or
extended and no-one can see? Now you
can realise this dream. With this new gentle
process, a fibre glass gel as thin as nail
polish is applied to your natural nails; the
fine glass fibres contained in it guarantee a
perfect bond and high stability.
Benefits at a glance
1
Resistant
and highly durable
3
“For a particularly elegant natural look,
FIBRE is now also available in two nude
colours that can be combined – FIBRE
milky and FIBRE milky rose. It’s also possible to correct small irregularities on the
nailplate perfectly with these shades.”
P. 12CALIFORNIA DREAMING
Cool festival accessories
P. 14STRIPLAC GUIDE
Facts, tricks and news
12
P. 16EVERYTHING
FOR FEET
Get your feet in
the sandals mood
Natural look and
scratchproof surface
ro
developed for alessand
by Fran k Schäberle
10
P. 10GO GREEN, GO VEGGIE
Our stars: cucumber, tomato
and carrot
2
Flexible texture
with extremely
comfortable wearing
16
Frank Schäberle,
Artistic Director
alessandro International
P. 18FASHION COLOUR
Which colours
inspire you?
COVER
PHOTOGRAPHER Benjamin Becker
MODEL Anne/Shine Management
NAILS Frank Schäberle
HAIR Giuliano Gammuto
MAKE-UP Dorothee Meyer
FIBRE
milky
FIBRE
milky rose
STYLING Arkadius Giesek
3
TREND
COLOURS
2016
ROSÉ QUARZ MEETS SERENITY
In 2016 for the first time, two shades have
been named “Colour of the year”. A sign of
the equality of the sexes where boundaries
are becoming ever more blurred – particularly in fashion.
It’s with good reason that Rosé Quarz and
Serenity were the colours chosen, as the
latest designer collections show. While
labels such as Emporio Armani and Aigner
are sending models down the catwalk
in pink trouser suits or pale blue dresses,
Karl Lagerfeld is once again showing he
is abreast the spirit of the times, putting
the classic suit in the latest Chanel collection in pink alongside outfits with full skirts
in pale blue. All in elegant pastel shades.
alessandro Best of Press
We are proud of the fantastic
reports, exciting partnerships
and many great mentions
in the press!
!
T
O
H
,
T
O
H
,
T
O
H
CHANEL
With alessandro’s
929 Pretty Ballerina and 917 Baby Blue
nail polishes, alessandro is reinterpreting
this trend look!
N°929
a
pretty ballerin
4
ARMAN I
A subtle and delicate shade of pink and
a touch of baby blue will conjure up the
most beautiful pastel shades against your
sun tanned skin!
N°917
Baby blu e
5
S
A
T
E
E
W
S
y
d
n
a
c
re and naturally
ed with pure joie de viv
Carefree and light-heart
g reaches right
imate summer feelin
vibrant colours: that ult
mmer collection
w. alessandro’s new su
no
s
tip
r
ge
fin
ur
yo
to
had in the hot
how much fun can be
s
ow
sh
y”
nd
Ca
as
t
“Swee
soft yellow of
the paint pot. From the
season with a dip into
Y BEAR and the
vivid orange of GUMM
BANANA RAMA to the
es will make your
ICE BABY, these shad
E
IC
of
e
blu
ase
ol
co
ut any calories at all!
summer sweet – witho
Y
GU M M
B E AR
hrefres
A
!
y
Yumm tail in your
ck
ing co d vivid
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our
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orang thing’s
no
nails:
er y
su m m
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hat.
than t
AVAILABLE
AS NAIL POLISH,
STRIPLAC,
LAC SENSATION
& COLOUR
GEL!
POOL-PARTY
BANANA RA
M
This soft ye
llow is
the shining
highlight of this
collection, and it is
guaranteed to p
ut you
in a good m
ood
straight awa
y.
A
Want to cool off?
This mint-green
polish glints like a
glacier mint in the
sunshine.
ICE ICE BABY
Splash! A cool
sea-blue will give
a burst of freshness
to your nails this
summer.
SWEET
LOLLIPO
P
Lollipop
, lollipop
,
oh, lolli,
lollipop!
Hot pink
is the
ultimate
c a n dy
colour, w
ith all
eyes str
aight
on it.
6
SUMMERPOOL-PARTY
It could be a luxury pool or a paddling pool –
it’s all about having some creative ideas! How
about a Candy Summer Pool Party?
Our LOLLIPOP cocktail recipe is a delicious
way to cool down. After three hours in the freezer,
grapes turn into healthy iced sweets and in no
time at all you can set up a small candy bar with
tasty sweets and matching cornets to ­collect
them in. Your guests will be love it!
COCKTAIL
SWEET LOLLIPOP
Ingredients:
2 cl coconut syrup
6 cl pineapple juice
5 cl orange juice
3 cl cream
2 cl strawberry syrup
1 slice of pineapple
1 cocktail cherry
Method:
Shake up all the ingredients in
a cocktail shaker together with
some ice cubes and then strain
into a tall glass filled with ice.
Garnish this alcohol-free cocktail
with a cocktail cherry and a slice
of pineapple.
7
STRIPLAC
BEAUTY-CASE
Totally practical, totally stylish!
­Attention all Striplac fans: this is
the absolute must-have for all
Striplac lovers – not just a perfect
companion for your travels but a
stylish storage option for at home
too. The ultimate Striplac beauty
case is functional, practical and
what’s more an absolute eyecatcher!
The classic black-and-white print
will dazzle you with its classic
design.
This stylish cosmetic case has
room for all available Striplac LED
lamps as well as practical storage
for your Striplac colours and tools.
ORDER
NOW!
The Striplac beauty case includes everything a
Striplac lover needs:
Striplac Cleansing Pads (50)
Striplac Twin Coat (8 ml)
Polishing
File
Cuticle
Pusher
Striplac Peel-off Activator
8
PACKING MY
CASE
“As a loyal Striplac fan, I’ve always wanted
the perfect beauty case for all my Striplac
tools. As Brand Manager, I’ve really championed the cause for designing a pretty case
for when you’re out and about. My honeymoon hasn’t been booked yet, but one
thing is sure: the Striplac case is coming!”
Larissa Drenkelfuss
“Women are taking more and more care
to get sufficient sun protection, particularly on holiday, but unfortunately they
often forget their hands. The best way
to tell a woman’s age is from her hands.
Hand!Spa Sun with SPF 50 gives your
hands immediate protection from sun
damage and the premature signs of ageing caused by exposure to the sun. Ideally
apply 30 minutes before sunbathing.”
Silvia Troska
“Soft smooth feet are a must-have for
summer, so that you’re not ashamed to
wear sandals and flip-flops. Particularly
on long-haul flights, your skin will dry
out quickly – the practical 50 ml size of
Go Easy fits in your hand luggage and
guarantees your feet will be silky soft. Go
Easy revitalises and provides long-lasting
protection from new calluses forming.
Best massaged into your skin each night
before going to bed.” Bettina Peske
“My absolute nail-care highlight!
The name Coco Mango itself sets
the mood for the perfect sundowner. This luxurious cream for
nail and cuticle care is enriched
with shea butter and green tea.
It’s been one of the best sellers in
the alessandro NailSpa family for
many years.” Frank Schäberle
“At last I can get my favourite
product with precious Argan oil
in it too! This nourishing oil takes
care of dry, brittle nails and
dry brittle cuticles. The precious
oils are quickly absorbed, leaving
no annoying greasy residue on
the skin. I always have it ready
in my handbag and in the glove
compartment of my car!”
Nadia Cimbollek
9
Colourful fruit, crunchy vegetables and refreshing smoothies – the Veggie trend is really
healthy and tasty! There are many good reasons for eating more fruit and vegetables, but
those precious veggie extracts in beauty products are real beauty boosters and fountains
of youth too. They moisturise your skin, giving it a new vitality and a silky soft look.
Following on from our successful veggie nail butter last year, alessandro has developed a
new luxurious hand-cream for 2016 using nutrient-rich extracts of cucumber, tomato and
carrot with a unique blend of fragrances.
GO GREEN
G
VEGGIE
10
VEGAN:
ECO – WHAT ABOUT IT!
What began as an minor eco craze has now become a
global lifestyle trend. A vegan way of life has become
something good setting the right tone. Deli-style
vegan restaurants such as Greenies in Düsseldorf
and the popular Vöner in Berlin are booming, green
smoothies are not just drunk by Hollywood stars any
more, and even the beauty industry is trying bit by
bit to manage more and more without animal-based
ingredients.
Our conscience about the world we live in is getting stronger, as is our conscience about our own
way of life; vegan cooking has arrived in our own
kitchens at home too. The new celebrity cooks
Ella Woodward (www.delicouslyella.com) and
Attila Hildmann (www.attilahildmann.com) show
how tasty “going without” can be.
INTERESTED?
OOK TIPS
B
T
A
E
R
G
&
S
G
O
EGAN BL
H ERE ARE SOM E V
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linar y delights fro
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11
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Hippy or not: Summer’s approaching
fast and with it comes not just the gentle sound of music round the campfire
but those hot party days and first-class
live music. Summer time is festival time!
A time full of joie de vivre, freedom and
moments that will not be forgotten in
a hurry. So there’s a whole load of fun
already planned – but what should you
definitely take care about?
1. Be prepared for all weathers: your
festival survival kit should contain a rain
jacket and wellies as well as sun cream
and sunglasses.
2. Small but useful: disinfectant, torch
and earplugs can be worth their weight
in gold when you’re festival hopping.
oolest
What are th e c
sories?
s
e
c
c
a
l
a
iv
t
s
e
f
Bright metallic tattoos in neon colours or with
ethnic designs take the place of heavy jewellery, and sparkling neon glitter on your nails
guarantees the perfect festival look. alessandro
has picked up on the hype about certain accessories and is presenting a limited edition of
vibrant flash tattoos. To go with those: the Neon
Powder Box, that can add some bright touches
of summer in the nail salon too.
12
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But wh ere to?
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By
For all those lovers of rock music, the
classic Rock am Ring will, of course, be
opening its festival doors again from 3–5
June. Germany’s newest festival hotspot
is actually a former military airbase at
Airport Weeze. At this year’s Parookaville 50,000 visitors will once again be
dancing to the electronic beat of international DJs such as Steve Aoki and Martin
Solveig from 15–17 July.
Its big sister Tomorrowland in Belgium is
considered the best dance festival in the
world. Bad news: tickets are sold out in
just minutes every year. Those who like
a bit more style and want to combine
music with art would do best to fly to the
states to the Coachella Festival in
California. Top-flight celebs guaranteed
to attend!
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days
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14
collection?
riplac shades in its
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TIPS & TRICKS
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limited eDition • limited eDition • limited eDition • limited eDitio
STRIPLAC S FINISH
CARE & GSTLRIPOLAS
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15
IPS
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GET YOUR
FEET IN THE
MOOD FOR
sandalS
Shoe designs for spring/summer
2016 are a delight with elaborate
lacing and glittering heel decorations. The 70s revival has brought
with it the lifestyle of that hippy
decade. Roman sandals, ankle
boots, high-heeled sandals decorated with fringes, bright prints
and graphic designs in trend
colours like cognac, orange and
yellow.
N°143
bu bble
gu m
This season we’ll be stepping out
in sumptuous style – but tortured
women’s feet can breath a sigh
of relief; flat shoes and platform
sandals are still on trend.
Detailing like the studs at Valentino, the Burberry Prorsum sandals
topped off with chains or the
glittering heels seen at Miu Miu
will help us to strike that glamorous pose. For those who prefer a
bit more comfort, there are light
espadrilles, sneakers and clogs
in summery styles to fall back on.
“Our Heel Smoothing Stick is
a real winner. Ideal for targeted
use on cracked, dry heels.
Ingredients of your care:
panthenol, allantoin and urea
give instant visible results and
prevent new calluses from
forming. The ideal
companion for when you’re
out and about!”
Studded sandals
(by Valentino)
Sandals
(by Chanel)
16
“How quickly can I get silky
smooth feet? In no time at all!
The Smooth Out
callus remover removes rough
areas and calluses in seconds!
The Smooth Out file fits easily
into your hand and is easy
to use in the shower/
bath.”
“For many women, it’s particularly
the ball of the foot that is dry.
With our best-selling Heel Rescue Balm
with Marina Vital complex anyone
can conjure up soft feet really easily.
This high-quality rich formula made of
proteins, amino acids, enzymes and vitamins
works like a magic potion on dry brittle skin.
Many of our loyal customers report that
after using it regularly they no longer
need to use a foot file.
I can only recommend it!”
“A spa experience for the home:
the One-Minute Pedicure
that works in just 60 seconds!
This aromatic scented peeling
treatment with essential oils
and natural sea salt nourishes
tired feet and removes
calluses.”
“Burning soles of the feet
and excessive callus formation are
often warning signs that your body
is out of balance.
Treat yourself to a Detoxing
treatment and restore their inner
balance. The metabolism is activated
and general well-being is massively
improved. This home detox
treatment should be applied
every evening for 7 days.”
17
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Inspired by the fashion trends of the big fashion capitals, these new shades
glow with unbelievable colour brilliance providing further proof of alessandro’s
expertise as a nail specialist. The only problem now is being spoilt for choice.
8
M
wHICH
alessandro’s new colours zing! After intensive research into current trends
and redesigning our innovative polish texture, they have finally been decided
on: the 36 new tempting shades in our 99 Colours Collection.
tr e n d
nt
pin k extravaga
tr e n d
dark nights
tr e n d
rs
caribean wate
NOW ALSO
AVAILABLE AS
STRIPLAC
19
ook fan
Becom e a Faceb
en efits!
& get all th e b
Become part of the world of
alessandro and get fascinating
insider info first hand!
1
BECOME A
TRENDS,
NEW IDEAS AND
PRODUCTS AND
SPECIAL COMPETITION
HIGHLIGHTS:
FAN
get all the very latest news
and loads of inspiration about
beautiful nails.
2
FASHION SHOWS,
BEAUTY FAIRS AND
TRAINING SESSIONS
ACROSS THE GLOBE:
3
NOW
QUESTIONS ABOUT
HAND AND NAIL CARE?
Frank Schäberle is there to help
in word and deed. In his YouTube
tutorials, he gives tips for hot nail art
and every week on Frank’s Friday,
he presents great new products
and tried and tested classics
from alessandro.
we’ll be there and we’ll be taking
our followers with us.
A rewarding look behind
the scenes.
T +49 (0) 211 828 06 0
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