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Don’t touch
my nails
PRESS RELEASE
The world of cosmetics in awe:
ProNails astonishes with the
beauty-revelation of the year!
Brasschaat, April 22 2014
– ProNails is a Belgian
manufacturer and worldwide
distributor of high quality hand,
nail and food care products for
professionals. They are launching
a revolutionary technique in the
nail polish industry: Sopolish
Protect & Peel. This ingenious
peel-off system is the first semipermanent nail polish that fully
respects the health and vitality of
your natural nails, without even
touching them… By applying a
transparent protective coat, all
contact with your natural nail is
avoided: truly unique!
80% of all women wear nail
polish on a regular basis
(classic nail polish or semipermanent). Only 10% go for
gel or artificial nails. It seems
most of us stay true to our
natural nails: we love to give
them a nice colour from time
to time but at the same time
we’re disappointed that it
only lasts for a few days…
Semi-permanent nail polish (otherwise known as gel polish) became
an international hit over the last three years because it took care of
exactly that problem: semi-permanents ensure a long-lasting wear
as opposed to traditional nail polish. You could say it is a perfect
balance between artificial nails and your natural nail. The colours stay
on for two weeks without chipping and they are removed by soaking
in solvents containing acetone. Even though semi-permanent nail
polishes gained popularity in no time, a lot of women noticed their
nails eventually growing thinner and more brittle because of repeated
soaking in acetone. A lot of of health-minded fashionista’s returned to
their good old stash of traditional nail polishes.
Prolongs the wear of Sopolish
colours beyond two weeks.
SOPOLISH
VITAL
NAILSKIN
SY
EL-OFF REM
PE
O
L
VA
EA
Offers total nail protection and
maintains the natural vitality
of the nail.
Especially for these ladies ProNails developed a brand new system,
promising more than two weeks of perfectly polished nails with an
everlasting shine while simultaneously protecting the natural nail.
Sopolish Protect & Peel is applied in about twenty minutes by a
professional nail tech or beautician thanks to fast curing under LED
light. Before applying the semi-permanent nail polish though, a
protective layer between the natural nail and the Sopolish colour is
created by using the “Vital Nailskin”. Even though the Nailskin looks
like just a wafer-thin and transparent piece of skin, it’s a true hero
when it comes to saving the natural beauty of your nails!
On top of that, Sopolish Protect & Peel can be instantly removed
without damaging your natural nail. In just ten seconds you can
remove the product easily and efficiently by simply peeling it off your
fingernail. Removal with special products at a nail salon is in the past.
Thanks to this ground-breaking new beauty technology you don’t
have to undergo time-consuming soaking processes and you can stop
worrying about irritating solvents like acetone.
The idea for this innovative nail solution came from CEO Paul Parein,
an avid marathon runner. While running he was often annoyed by
blisters on his feet which he treated using Compeed®. This product
provides a kind of protective cushion between the skin and the shoe,
making it possible to run again. Paul translated this to fingernails and
that’s how Sopolish Vital Nailskin was born.
Sopolish has a wide array of colours: you’ll find the most trendy hits
as well as more classic or timeless shades. That way this revolutionary
technology of Belgian origin takes care of every fashionable woman
out there. Moreover there is a matching nail polish for every colour, to
make your feet match your hands perfectly. ProNails is not just into
innovation, they are driven by their unbridled passion for fashion and
trends!
ProNails was established in 1981 by Catherine Claus as the first Belgian specialised manufacturer of professional hand, nail and
foot care products. In 2009 Paul Parein took over the company, guiding ProNails to become a true world brand keen on innovation
and quality. To ensure this, ProNails has over 100 employees and about 250 reselling points and training centers, helping people
to become professional nail technicians. At this moment ProNails also has about ten ProNails Premium Salons in Belgium, where
you can find products for home use.
To find out more about the ProNails salons or products, visit www.pronails.com.
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