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LAMBEAU FIELD
COMMUNITY
ADMIN. &
COACHES
VETERANS
DRAFT &
FREE AGENTS
2013 REVIEW
RECORDS &
HISTORY
LAMBEAU
FIELD
MISC.
HALLOWED GROUND
One of the National Football League’s most revered staapproved a half-cent sales tax increase on Sept. 12, 2000, the
diums, Lambeau Field this year is hosting its 58th season
project was financed jointly by the city of Green Bay, county
of football.
taxpayers, the Packers and the NFL.
A year-round destination venue to be enjoyed by Packers
The Packers’ football facilities – a vital element in attracting
fans in a variety of ways on a daily basis, it underwent a draplayers in today’s ultra-competitive NFL – also were enhanced
matic facelift from 2000-03 that added a host of new amenities
greatly by the stadium’s redevelopment, debuting in time
and attractions, carrying the glorious tradition and history of
for the 2002 season. The centerpiece of these quarters is a
the Packers forward in the “like-new” Lambeau Field.
breathtaking, 64-by-120-foot, football-shaped locker room
Building upon that success, the venerable stadium currently
with 64 stately wooden lockers. Another 25 lockers can be
is in the midst of a five-year expansion and renovation (2011found in an adjoining, auxiliary locker room, to be utilized
2015) that saw the debut of the South End in 2013, a new
during training camp.
section which closed the south end-zone structure
The football facilities also feature a much larger
and features approximately 7,000 new seats,
training room with all of the latest therapy
including new premium seating, sponsor
pools, as well as a permanent X-ray
and partner areas.
machine, a weight room, individual
Featuring the only true “retro”
position meeting rooms with theatrelook in the entire league, Lambeau
style seating, a 150-plus-seat team
Field through the redevelopment
auditorium, a basketball court
and recent expansion has mainwith a parquet wood floor, and
tained its heart – the original
a racquetball court.
seating bowl. The same halNot forgetting the Packers’
lowed ground where many of
rich tradition and history at
the NFL’s greatest moments
Lambeau Field, then-GM/Head
have transpired continues to
Coach Mike Sherman requested
exist, a setting in which curthree slabs of concrete from the
rent players will create incredible
team’s former field tunnel at the
memories in future years.
north end – which were walked over
What was once just a football staby many of the greatest players in club
dium that fans could use only 10 days
history – to be moved to the new tunnel
during the season is now a Packers cultural
in the southeast corner; the players began
center that can be enjoyed throughout the year.
using it during the 2002 season. A nearby plaque
Within the five-story Lambeau
recognizes the presence of the
Field Atrium, located on the staconcrete from the old tunnel.
dium’s east side, is the new, LAMBEAU AT A GLANCE ...
In July 2002, all of the
larger Packers Pro Shop, located
team’s administrative and
Dedicated: Sept. 29, 1957; Green Bay 21, Chicago Bears 17.
on a revamped lobby level; corfootball-operations offices also
Capacity: 80,735 (present)
porate meeting and event facilirelocated to within the Lambeau
73,094 in 2003
ties for up to 25 to 1,200 people;
Field Atrium on the stadium’s
65,290 to 66,110 in 2002
a restaurant (Curly’s Pub); and
east side.
60,890 in 2001
a revamped Hall of Fame to be
Other benefits realized
32,500 in 1957 (original seating)
completed in 2015. (see pages
through the redevelopment projOriginal name: “City Stadium” (new City Stadium)
609-612 for a full listing of the
ect include a modern system of
Original Cost: $960,000 (paid off in 1978)
Atrium dining, entertainment and
Renamed: Rededicated as Lambeau Field Sept. 11, 1965, field lights that is more than eight
retail options).
times brighter than the previfollowing death of Curly Lambeau the previous June.
Just outside the Atrium is the
Owner: City of Green Bay and Green Bay/Brown County ous stadium lights, and a new
newly redone Robert E. Harlan
Professional Football Stadium District (operated/main- visiting-team locker room. Also,
Plaza, named in honor of the fora larger, more comfortable and
tained by the team).
mer team CEO (1989-2007). In
modern press box that can seat
Field: Installed in 2007, the top level of the field system
the new space are bronze statues
in excess of 250 media members
is 12 inches of root-zone sand and Kentucky bluegrass
of team founder Curly Lambeau
for a playoff game – positioned
turf. DD GrassMaster synthetic fibers are stitched into the
and legendary coach Vince
along the sidelines – debuted
surface, providing strength and stability to the field. Fibers
Lombardi. Sculpted by Julie
in 2002. In 2003, the press box
extend approximately seven inches below the surface, are
Rotblatt-Amrany (Lombardi)
was renamed “The Lee Remmel
exposed approximately one inch above the surface and
and Omri Amrany (Lambeau) of
Press Box” in honor of the forare spaced every three-quarters of an inch. Approximately
the Fine Art Studio of Rotblattmer newspaper sportswriter,
20 million individual stitches make up the process.
Amrany in Highland Park, Ill.,
Packers public relations direcHeating system: Installed in 2007 and contains more
each statue is 14 feet tall and
tor and team historian. Remmel
than 30 miles of radiant heating pipe, which can mainsits atop three feet of steps and
retired in 2007 after more than
tain a root-zone temperature of 55-plus degrees to
a four-foot base. Nearby the stat60 years of close association
keep the ground from freezing during the season’s latues are several benches – makwith the organization.
ter months. First system was put in by Vince Lombardi
ing the plaza area a great place
The current expansion and
for 1967 season (failed during Ice Bowl).
to sit and soak up the majesty of
renovation of Lambeau Field
Location: 1265 Lombardi Ave., southwest Green Bay.
Lambeau Field.
and the Atrium, a $312 million
NFL Championship Games: Three (1961, 1965 and 1967).
On gamedays, fans benefit
project, began in 2011 with the
Packers’ all-time record, Lambeau Field:
from many of the same 21stinstallation of a distributed-audio
Regular Season:
198-111-5 (.639)
century amenities typically found
system that delivers sound more
Postseason:
14-5-0 (.737)
in the shiny but sterile, newer
consistently and evenly throughOverall:
212-116-5 (.645)
facilities that have sprouted up
out the stadium bowl. The 2012
across the country in recent
season featured new high-defiyears – everything from wider concourses (including a new,
nition video boards in the end zones with displays four times
upper concourse), to enhanced concession areas, to modernlarger than the old versions, as well as a new Bellin Health Gate
ized and increased restroom facilities (particularly for female
on the north end of the stadium with an accompanying North
fans), to a club level for suite and club-seat patrons.
Loft, a popular rooftop viewing platform located just beneath
The 2003 redevelopment, a $295 million project, was comthe scoreboard. The aforementioned new seating section,
pleted on time – and on budget – with the Packers remaining in
which opened in 2013 in the south end zone, is served by the
Green Bay to play all of their games throughout the 32-month
Shopko Gate with escalators and elevators to service the five
process. Put into motion by a county-wide referendum that
levels of seating. The multiple sections feature amenities not
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LAMBEAU FIELD
COMMUNITY
previously available in Lambeau Field, from viewing platforms
in the general seating areas for watching the action on the
field, to indoor-outdoor suite configurations and inclusive meal
arrangements in the premium and partner areas. Atrium work
completed in 2013 includes a larger Oneida Nation Gate with
plaza (2013). In 2014, a new East Gate with a 50-foot Lombardi
Trophy replica, a new Packers Pro Shop and a redone Harlan
Plaza debuted. A new Hall of Fame and restaurant will come
online in 2015. All upgrades are designed to improve the fan’s
experience.
The football facilities also received an upgrade during the
current renovations. The main component is the Conditioning,
Rehabilitation and Instructional Center (CRIC), which includes
an indoor, 35-yard field that can be used for a variety of activities, including team walk-throughs, strength and conditioning
work, and rehabilitation exercises for injured players. The
new football facilities, located underneath and adjacent to the
Oneida Nation Gate, also include a weight room, team dining
area, player resource and development area, and player lounge.
Opened in 1957, Lambeau Field had seen numerous
smaller-scale changes through the years, including seven prior
seating expansions and the addition of suites. But, as new
stadiums arose throughout the NFL in the 1990s, Lambeau
Field became outdated. As a publicly owned team, the Packers
must generate a significant amount of income from their home
to remain competitive. Challenges with capacity, as well as the
need for updated suites plus more club seats, restrooms and
concessions, made redevelopment a necessity.
Faced with these challenges, the organization went to
work in October 1999, assembling a plan to protect 80 years
of Packers history and ensure the club’s continued viability.
After several feasibility studies and overwhelming support
for renovation, as opposed to building a new stadium, the
redevelopment plan was determined as the proper course of
action. Unveiled in January 2000, the plan ultimately won voter
approval that September with the hard work of people commit-
• 168 state-of-the-art private suites featuring increased
square footage and high-end custom finishes.
• Club seating increased from 1,920 indoor seats to approximately 3,000 indoor and 3,000 outdoor seats.
• An exclusive club level can be accessed by suite
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and club seat holders on game day. Available to the
general public during the year for functions.
20 Terrace Suites in South End feature 12 seats and
indoor and outdoor areas.
Champions Club features 160 seats high above in
the New South End.
2013 REVIEW
• Concession points of sale doubled (to almost 300).
• Dramatic increase in women’s restroom facilities (180
to 646); men’s restrooms increased from 436 to 798.
• Disabled seating increased from 56 to 876.
• An upper concourse was added and existing concourses were widened.
• Three new gates (including Bellin Health and
DRAFT &
FREE AGENTS
PREMIUM SEATING
•
game to Brown County residents 18 and over who do
not hold season tickets; the program began in 2003.
The team has been able to further reduce its seasonticket waiting list, which contains approximately
110,000 people; roughly 8,800 names have come off
since 2003.
VETERANS
AMENITIES
• Increase in stadium capacity to 80,735 in 2013.
• Increase in stadium capacity from 60,890 in 2001 to
73,094 in 2003.
• The Packers are making 4,000 tickets available per
ADMIN. &
COACHES
TICKETS
LAMBEAU FIELD UPGRADES
Shopko) to better serve fans.
LAMBEAU
FIELD
Mary Jo Walicki/Milwaukee Journal Sentinel
RECORDS &
HISTORY
2000-03 REDEVELOPMENT FINANCING
ally, the club pledged to cover any project cost overruns
in consideration of its authority to direct the design of the
building and stadium construction.
601
MISC.
million from the Packers, the city of Green Bay and
• Total cost: $295 million
• $125.9
NFL…One-time seat-user fee ($1,400 for seven-game
• Referendum passed by Brown County voters Sept. 12, 2000. the
“Green Package” ticket holders, $600 for three-game “Gold
• $160 million in bonds from half-cent sales tax in Brown County.
Package” ticket holders) in 2001…Proceeds contributed
million for stadium infrastructure improvements from
• $9.1
from the 1997-98 stock sale and an NFL loan…Additionthe state of Wisconsin.
LAMBEAU FIELD
COMMUNITY
ADMIN. &
COACHES
VETERANS
DRAFT &
FREE AGENTS
LONGEST CONTINUOUSLY OCCUPIED NFL STADIUMS
Years
58
48
43
42
40
28
23
20
19
18
17
16
15
14
13
12
9
7
6
5
1
Current Name
Tenant
First NFL Game
Lambeau Field
Green Bay Packers
1957
Qualcomm Stadium San Diego Chargers
1967
Arrowhead Stadium Kansas City Chiefs
1972
Ralph Wilson Stadium Buffalo Bills
1973
Mercedes-Benz Super.* New Orleans Saints
1975
Sun Life Stadium
Miami Dolphins
1987
Georgia Dome
Atlanta Falcons
1992
EverBank Field
Jacksonville Jaguars
1995
Edward Jones Dome St. Louis Rams
1995
O.co Coliseum
Oakland Raiders
1995
Bank of America Stadium Carolina Panthers
1996
FedExField
Washington Redskins 1997
M&T Bank Stadium Baltimore Ravens
1998
Raymond James Stadium Tampa Bay Buccaneers 1998
FirstEnergy Stadium Cleveland Browns
1999
LP Field
Tennessee Titans
1999
Paul Brown Stadium Cincinnati Bengals
2000
Heinz Field
Pittsburgh Steelers
2001
Sports Authority Field Denver Broncos
2001
Ford Field
Detroit Lions
2002
Gillette Stadium
New England Patriots 2002
Reliant Stadium
Houston Texans
2002
CenturyLink Field
Seattle Seahawks
2002
Lincoln Financial Field Philadelphia Eagles
2003
Soldier Field (new)
Chicago Bears
2003
Univ. of Phoenix S.
Arizona Cardinals
2006
Lucas Oil Stadium
Indianapolis Colts
2008
AT&T Stadium
Dallas Cowboys
2009
MetLife Stadium
N.Y. Giants/N.Y. Jets
2010
Levi’s Stadium
San Francisco 49ers
2014
TCF Bank Stadium
Minnesota Vikings
2014
*New Orleans Saints played only preseason games at Superdome in 2005
entrance gate. Welcoming fans is a glass wall, facing Lombardi
Avenue, measuring more than 180 feet long and 80 feet high.
The Lambeau Field Atrium, with its many attractions, creates an “entertainment district” at the legendary stadium, a
concept pioneered at venues like Camden Yards in Baltimore
and Progressive Field in Cleveland.
Revenue generated from the Packers Pro Shop, Packers Hall
of Fame, Curly’s Pub, the Atrium eateries, the Legends Club and
LAMBEAU
FIELD
RECORDS &
HISTORY
2013 REVIEW
ted to preserving Green Bay’s unique franchise.
“Our fans overwhelmingly asked us to save Lambeau
Field,” then-President and CEO Bob Harlan said. “This plan
accomplishes that while giving the Packers an economic base
to build for the future in Green Bay. We want this to be the No.
1 destination in Wisconsin. We’re going to build a stadium that
the rest of the National Football League wished it had.”
Included in the 2003 redevelopment were more than 11,600
additional seats, including roughly 6,600 more bowl seats,
which increased Lambeau’s capacity to 73,094 at the time.
More than 4,000 of the seats were available for use during the
2002 season with construction ongoing.
The block of additional seats in 2003 helped the Packers
remove roughly 3,600 names from their season-ticket waiting
list – which at the start of the 2014 season had approximately
110,000 names on it – between both ticket packages. The
7,000-plus new seats in 2013 helped the Packers remove
another 5,000 names from the list. Additionally, Brown County
residents without season tickets have a chance to purchase
4,000 new bowl tickets on a game-by-game basis; in 2014,
10,000 residents were randomly selected from a list and were
able to purchase four tickets. Disabled-accessible seats also
increased dramatically through both projects, rising from 56
to 756 in 2003, and to 876 currently.
The main concourse – previously so narrow in some places
that it had become a safety problem – also was expanded
significantly in 2002. And a new, upper concourse – complete
with concession stands and restrooms – which increases
the ease with which fans can move through the facility, fully
debuted in 2003 with the project’s completion after partial
use in 2002.
Concession stands and restrooms were greatly expanded
as well. Concession points of sale increased to 281 on the main
and upper concourses alone, up from 186. A new concessionsales system was installed in 2012, further reducing the time
fans are out of their seats, and the 2013 expansion added
another 30 points of sale. The 2003 project increased the
availability of women’s restrooms from 180 to 556, and men’s
from 436 to 708. The recent expansion increased the number
to 646 and 798, respectively.
The centerpiece of the redeveloped stadium is the Lambeau
Field Atrium, a 376,000-square-foot, five-plus-story structure
on the east side. MillerCoors, through a sponsorship deal that
extends through the 2022 NFL season, is a partner with the
Packers
Atrium
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MISC.
2011-15 EXPANSION AND RENOVATION PROJECT FINANCING
• Total cost: $312 million for two phases; no funding from
public tax money.
• The first phase, including the south end-zone expansion,
• The second phase, including the Atrium renovations, will
cost $166 million and be funded by the Packers ($111
million through traditional financing) and an NFL loan ($55
million).
sound and video upgrades, cost $146 million and was
funded by the Packers ($64 million from the organization’s
fifth stock sale), an NFL loan ($61 million) and a contribution from the stadium district ($21 million).
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LAMBEAU FIELD
Original concept,
1955
1974
1965
2000
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ADMIN. &
COACHES
special events is essen- LONGEST ACTIVE HOMEFIELD TENURES, PRO SPORTS
tial to the Packers’ Years Current Name
Tenant
First Game
long-term survival. In 103 Fenway Park
LAMBEAU EXPANSIONS
Boston Red Sox
1912
just the first year, with 101 Wrigley Field
Bowl Structure
Chicago Cubs
1914
only the new Pro Shop
1961: Added 6,519 seats to 38,669.
58 Lambeau Field
Green Bay Packers 1957
open and several gate
1963: Added 3,658 seats to 42,327.
53 Dodger Stadium
Los Angeles Dodgers 1962
sponsorships sold, the
1965: Added 8,525 seats to 50,852
49 Angel Stadium
Los Angeles Angels
1966
Packers’ NFL revenue
(top left).
48 Qualcomm Stadium San Diego Chargers 1967
ranking for the fiscal
47 Madison Sq. Garden New York Knicks &
1968
1970: Added 5,411 seats to 56,263
year 2002-03 jumped to
New York Rangers
(top right, in mid-1974 – fully enclos10th, up from 20th the
ing stadium bowl).
prior year. The strong
The
Packers’ Suites/Club Seats
financial performance continued during the ensuing fiscal
contribution to the
1985: Original 72 suites added 663
years as all elements of the redeveloped stadium came online;
project ranked as the
seats, increased capacity to 56,926.
the club’s NFL revenue ranking has continued to be in the
fifth highest in NFL
1990: Team spent $8.263 million to
second quartile, allowing the team to continue delivering on its
history at the time.
erect 36 new suites and 1,920 club
promise to the community and its fans – turning profitability
Tommy Thompson,
seats in south end zone; construcinto the preservation of the franchise and the stadium. The
Wisconsin governor
tion added 2,617 total seats and
redevelopment’s economic impact on the area has been posiat the time, signed
capacity increased to 59,543.
tive as well; roughly 60 percent of the Packers’ special events
into law enabling
1995: Packers spent $4.7 million
department’s bookings come from outside Brown County,
legislation
May
to enclose north end zone with 90
bringing in additional business to the Green Bay area. The
13, 2000, in a cermore suites; added 1,347 seats to
Atrium already has events booked out to 2020.
emony held on the
increase capacity to 60,890.
Large-scale stadium events have included the “Frozen
playing field. Later,
Tundra Hockey Classic” in February 2006, a Wisconsin
on Jan. 3, 2001, the Renovation/Redevelopment
Badgers-Ohio State Buckeyes matchup that drew 40,890 fans,
2001-03: The $295 million project
Green Bay/Brown
the fourth-largest hockey crowd at the time. In June 2011, a
added 12,032 seats, pushing
County Professional
Kenny Chesney concert attracted more than 45,000 music lovcapacity to 73,094.
Stadium
District
ers to the stadium. The two events brought in $3 million and
2013: The $146 million New South
Board
approved
a
$5 million, respectively, to the local economy. A WisconsinEnd expansion added 7,641 seats to
new Lambeau Field
LSU football game is scheduled for September 2016, as well.
put present capacity at 80,735.
lease
agreement
On the community front, the Atrium has regularly hosted
between
the
district,
events. “Spooktacular Fun,” a Halloween event that features
the Packers and the city of Green Bay; the lease’s primary
interactive and entertaining activities including the “Haunted
term runs for 30 years after the opening of the redeveloped
Concourse,” music, magic, miming, clowns and jugglers,
stadium in 2003. A groundbreaking ceremony, involving
takes place in October. In November, the Packers serve a
then-Governor Scott McCallum, area dignitaries and Packers
Thanksgiving meal to more than 900 people. March sees the
officials and players, subsequently was held May 19, 2001.
Atrium welcome “Project Play 60” – a day focused on getting
The current, two-phase project has a total cost of $312
kids out of the house to enjoy non-strenuous physical activity.
million, with no funding coming from public tax money. The
More than 15,000 residents enjoy the Atrium during these days.
first phase, including the south end-zone expansion, sound
The 2003 project’s voter-approved financing came in the
and video upgrades, cost $146 million and was funded by the
form of a half-cent sales tax in Brown County – where the
Packers ($64 million from the organization’s fifth stock sale),
Packers make their estimated $282 million annual economic
an NFL loan ($61 million) and a contribution from the stadium
impact – that supported more than $160 million in bonding.
district ($21 million). The stadium district’s user fee for the
The state of Wisconsin approved funding of an additional
2013 season was set at $2,100 for the “Green Package,” and
$9.1 million for stadium-infrastructure improvements. The
$900 for the “Gold Package.” The second phase, including the
Packers, the city and the NFL contributed $125.9 million
Atrium renovations, will cost $166 million and be funded by
from a one-time seat user fee ($1,400 for seven-game “Green
the Packers ($111 million through traditional financing) and
Package” ticket holders, $600 for three-game “Gold Package”
an NFL loan ($55 million).
ticket holders, in 2001), proceeds from the 1997-98 stock sale
The NFL’s longest-tenured venue, Lambeau easily ranks as
and an NFL loan. And, the club pledged to cover any project
one of the most recognized and envied locales in all of sports,
cost overruns in consideration of its authority to direct the
a fact recognized in 1999 when Sports Illustrated named it
design of the building and stadium construction.
the eighth-best facility in the world to watch sports – and the
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HISTORY
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LAMBEAU
FIELD
MISC.
LAMBEAU FIELD
February 1957
COMMUNITY
Sept. 29, 1957
June 1957
lone NFL stadium to make the magazine’s ORIGINAL CONSTRUCTION
“Top 20” list. Additionally, SI.com in
Proposal: The Packers’ Fred Leicht, who
2007 and 2008 rated Lambeau Field as
supervised the 1925 construction of City
the No. 1 stadium experience in the NFL,
Stadium, submitted a proposal for a new,
as did ESPN The Magazine in 2009 and
32,000-seat facility in May 1955.
2011-12.
Referendum: Passed April 3, 1956 (11,575
Even with the changes over the past
to 4,893), while community leaders contindecade, Lambeau maintains its nostalgic
ued debate over a site.
August 1957
and intimate feel with totally unobstructSite: In late April 1956, the Packers hired
ed sightlines. Permeated by history, traan engineering company to study pro1970. Construction of 72 initial suites
dition and mystique, the view from inside
posed locations. The company in July 1956
in 1985 moved capacity to 56,926,
can be awe-inspiring.
recommended the corner of Highland
and a 1990 addition of 36 boxes and
Dedicated as City Stadium Sept. 29,
(now Lombardi) Avenue and Ridge Road.
1,920 theatre-style club seats changed
1957 – a day that saw Green Bay topple
Land: City Council purchased farmland
the number to 59,543. The seventh
the hated Chicago Bears, 21-17 – cerowned by Victor and Florence Vannieuseating addition, a $4.7 million project
emonies included Vice President Richard
wenhoven in August 1956 for $73,305.
in 1995, put 90 more suites in the
Nixon and NFL Commissioner Bert
Contract: Awarded early in 1957, with groundpreviously open north end zone, for
Bell. In 1965, the facility was renamed
breaking as soon as weather permitted.
the first time giving the stadium the
Lambeau Field following the death of E.L.
Time: No longer than nine months, in time
feel of a complete bowl and upping
“Curly” Lambeau, the Packers’ founder
for ’57 opener.
capacity to 60,890.
and first coach.
Cost: $960,000 in municipal bonds; the
Ultimately, the eighth addition
Originally built at a cost of $960,000,
Packers Corporation paid $634,700 in
bumped stadium seating capacity to
an amount shared equally by the Packers
interest and principal.
73,094. During the 2002 campaign,
Corporation and the city of Green Bay,
with work ongoing, capacity fluctuated
the facility was financed by way of a
between 65,290 and 66,110 as the season progressed. The
bond issue that received 2-to-1 voter approval in a municipal
ninth addition brought approximately 7,600 new seats online
referendum conducted April 3, 1956.
for the 2013 season, putting capacity at 80,735, third highest
Located in southwest Green Bay, surrounded on three sides
among NFL stadiums.
by the village of Ashwaubenon, Lambeau Field originally was
In 2007, the Packers installed an entirely new playing surbuilt on farmland, purchased for $73,305. The stadium’s origiface, including a completely new drainage and heating system,
nal architect, Somerville Inc., favored the current site because
bringing the latest technology in field management to the
it was sloped, making it perfect to build a bowl.
famous stadium. Chief to the new system is DD GrassMaster,
Lambeau Field, now in its 58th NFL season, is the longest
a natural-grass surface reinforced with man-made fibers. All
continuously occupied stadium in the league – 10 years more
existing levels of the field were removed and the new system
than the next-closest venue, Qualcomm Stadium in San Diego
began with a clay sub-grade level, compacted and graded
at 48 years. In pro sports as a whole, only the Boston Red Sox
(with a .6 percent slope), including drain tile, irrigation pipe
at Fenway Park (103 seasons) and the Chicago Cubs at Wrigley
and thermostat wiring for the heating system. The second
Field (101 seasons) have longer active homefield tenures.
level consists of 5½ inches of pea gravel. On top of the gravel
Prior to the 2003 redevelopment, seven seating addilayer is 30-plus miles of ¾-inch tubing for the heating systions – all paid for by the Green Bay Packers Inc. – increased
tem, which can maintain a root-zone temperature of 55-plus
Lambeau’s capacity from its original 32,150 to 38,669 in
degrees to keep the ground from freezing during the season’s
1961, to 42,327 in 1963, to 50,852 in 1965 and to 56,263 in
ADMIN. &
COACHES
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LAMBEAU
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RECORDS &
HISTORY
2013 REVIEW
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VETERANS
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THE LAMBEAU BOWL
One of Lambeau’s special characteristics is its classic seating bowl, now exclusive to Green Bay. The bowl design, common in many
traditional college football stadiums, remains virtually untouched following the $295 million stadium renovation in 2003. Did you know …
MISC.
• The original architectural firm, Somerville Inc., favored
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the Lambeau construction site because it sloped, perfect
for building a bowl.
The bowl’s outstanding sightlines are generally credited
to Dick Gustafson, who worked closely with John Somerville during the design phase.
Some of Gustafson’s inspiration came from Michigan
Stadium in Ann Arbor, where he went to college.
Despite seating more than 62,713 (including an additional 6,601 from the recent renovation), the bowl still offers
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the NFL’s highest percentage of great seats. Somerville
credits that intimacy to the fact that the stadium was the
first in the world designed exclusively for pro football.
The original stadium district instructed Somerville to
design a facility that could easily expand, and allow for offseason construction projects to be completed by August.
The first significant project came just one year after the
stadium’s opening campaign. Workers replaced the original wooden bleachers with aluminum benches before
the 1958 season.
LAMBEAU FIELD
(.784) in their past 58 regular-season games at Lambeau.
In the midst of nearly four full seasons at home without
a defeat – prior to a 1998 Monday night loss to Minnesota,
their last setback at Lambeau had come in the 1995 season
opener – the Packers established the NFL’s second-longest
home winning streak (25). Only the Miami Dolphins (1971-74)
latter months. Level three consists of 12 inches of root-zone
sand and Kentucky bluegrass turf. DD GrassMaster’s synthetic
fibers are stitched into the surface, providing strength and
stability to the field. Fibers extend approximately seven inches
below the surface, are exposed approximately one inch above
the surface, and are spaced every three-quarters of an inch.
Approximately 20 million individual stitches make up the
process. The slope equates to a crown of about 5½ inches on
the new surface.
Also prominent within the stadium are the names of the 22
Packers players and coaches elected to the Pro Football Hall of
Fame in Canton, Ohio. The 22nd, Dave Robinson, was added
during the 2013 campaign. The Packers’ 13 NFL Championship
seasons (south scoreboard) and five retired jersey numbers
(north end zone) are displayed in the stadium as well. In
December 2006, the facade’s northeast corner became home
to the name of Ron Wolf, the former Packers general manager
(1992-2001). Bob Harlan, then CEO, had the name installed, in
a new tradition, separate from the Pro Football Hall of Famers,
so that Wolf could be recognized in a way that is befitting of
his enormous legacy with the organization.
Lambeau Field is among the NFL’s toughest places to play.
Green Bay holds a 133-42-1 (.759) regular-season record at
Lambeau since 1992, plus a 9-5 mark in the playoffs, for an
overall record of 142-47-1 (.750). Even more imposing, the
Packers under Head Coach Mike McCarthy have gone 45-12-1
2014 TICKET PRICES
COMMUNITY
Sections between 20-yard lines
(115-124 and 322-330) . . . . . . . . . . . . . . . . . . . . . . . $100
Sections from 20-yard line to end zone
(109-114, 125-130, 314-320 and 332-338) . . . . . . . . . $88
End zone sections
(100-108, 131-138, 303-312 and 340-354) . . . . . . . . . $77
New South End, 600 sections
(630-643) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $92
New South End, 700 sections
(730-750) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85
Suite tickets
(4,000, 5,000, and 6,000 Levels, and Terrace Suites) $100
Indoor club seats
(Sections 470-492 and 670-694) . . . . . . . . . . .$222, $226
Outdoor club seats (Sections 403-435). . . . . . . . $255-$325
Champions Club Seats. . . . . . . . . . . . . . . . . . . . .$315, $334
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2013 REVIEW
RECORDS &
HISTORY
432 s
630s
434 s
632s
638s
640s
736s
642s
738s
740s
De
ck
442 s
444 s 446 s
448 s 450 s 449 s 447 s 445 s
644s
5080 s
5082 s
5084 s
5086 s
5087 s
5085 s
5083 s
5081 s
5079 s
507 7 s
50 75 s
50 73 s
50 71 s
s
5069
734s
635s
Pa
440 s
636s
3s
44
ite
L
ler
Mil
rty
438 s
634s
646s
648s
647s
637s
737s
639s
641s
735s
LAMBEAU
FIELD
732s
436 s
50 68
s
50 70 s
5072 s
50 74 s
5076 s
5078 s
730s
739s
643s
741s
645s
743s
742s
SHOPKO
G AT E
605
MISC.
745s
744s 746s
748s 750s 749s 747s
LAMBEAU FIELD
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17 MEMORABLE GAMES
29, 1957: Packers 21, Chi. Bears 17…New City Stadium is dedicated with Miss
• Sept.
America, Vice President Richard Nixon and actor James Arness on hand…Babe Parilli
hits Gary Knafelc on fourth-quarter TD pass.
27, 1959: Packers 9, Chi. Bears 6…Vince Lombardi wins his first game; gets
• Sept.
carried off the field after team erases 6-0 fourth-quarter deficit with Jim Taylor
touchdown and Dave Hanner safety.
31, 1961: Packers 37, N.Y. Giants 0…First NFL title game in Green Bay and
• Dec.
Lombardi’s first of five NFL crowns…Packers total 345 yards on league’s No. 1
defense, led by Sam Huff.
7, 1962: Packers 9, Detroit 7…Herb Adderley’s interception led to Paul
• Oct.
Hornung’s game-winning field goal in the final seconds of “Run to Daylight” game...
Biggest victory of the season for what was arguably Lombardi’s best team.
26, 1965: Packers 13, Balt. Colts 10…In Western Conference Playoff, Green
• Dec.
Bay wins first franchise overtime contest on Don Chandler’s 25-yard field goal…
•
•
•
•
•
•
•
•
•
•
•
•
Chandler tied the game with a controversial 22-yarder with 1:58 left in regulation…
In 1966, the NFL raised its uprights.
Jan. 2, 1966: Packers 23, Clev. Browns 12…In snowy ‘65 NFL championship game,
Taylor and Paul Hornung combine for 201 yards on the ground…Packers hold Jim
Brown to 50 yards.
Dec. 31, 1967: Packers 21, Dal. Cowboys 17…In -13 temperatures (-46 wind chill),
Bart Starr scores on sneak in game’s final minute, ending 12-play drive…Last NFL
title game in Green Bay…“Ice Bowl” win sends Packers to AFL-NFL world championship game (Super Bowl II).
Sept. 7, 1980: Packers 12, Chi. Bears 6…Chester Marcol catches his own blocked
kick (by Alan Page) and runs 25 yards for game-winning touchdown six minutes into
overtime…First overtime contest in Packers-Bears series, NFL’s longest rivalry.
Jan. 8, 1983: Packers 41, StL Cardinals 16…Lambeau hosts first postseason game in
15 years (“Super Bowl Tournament”).
Oct. 17, 1983: Packers 48, Washington 47…Teams combine for highest-scoring
game in history of Monday Night Football, and rack up 1,025 yards...Mark Moseley
misses FG as time expires.
Nov. 5, 1989: Packers 14, Chi. Bears 13…Sterling Sharpe’s 14-yard fourth-quarter
touchdown catch knots contest with 32 seconds left, but official flags Don
Majkowski for crossing line of scrimmage…Four minutes later, instant replay official
Bill Parkinson overturns call.
Sept. 20, 1992: Packers 24, Cincinnati 23…New acquisition Brett Favre comes
off the bench to erase 20-7 fourth-quarter deficit, finds Kitrick Taylor for 35-yard
touchdown with 13 seconds left.
Dec. 31, 1994: Packers 16, Detroit 12…Fritz Shurmur’s defense holds NFL rushing
leader Barry Sanders to -1 yard on 13 attempts, and the Lions as a team to -4 yards,
to advance in playoffs.
Jan. 12, 1997: Packers 30, Carolina 13…With -17 wind chill, Green Bay wins NFC
Championship, earns first trip to Super Bowl in 29 years…The Packers rush for 201
yards.
Nov. 6, 2000: Packers 26, Minnesota 20…Antonio Freeman makes incredible catch
in rain, scores on 43-yard touchdown in overtime on Monday Night Football.
Jan. 4, 2004: Packers 33, Seattle 27…Al Harris picks off Matt Hasselbeck and scores
on 52-yard interception return, the first defensive touchdown in NFL sudden-death
playoff history.
Jan. 12, 2008: Packers 42, Seattle 20…Packers spot Seahawks 14-0 lead then storm
back to outscore visitors, 42-6, as heavy snow falls...Six TDs and 42 points both set
team postseason records at the time.
MISC.
LAMBEAU
FIELD
RECORDS &
HISTORY
have won more consecutive regular-season
home games (27).
In the two decades prior to the start of
the 2003 redevelopment project, the Packers
organization itself had spent more than $50
million on improvements to the stadium,
the previous club administration building
and training facilities, including construction
of the original indoor practice structure in
1982 and its replacement, the Don Hutson
Center, in 1994 at a cost of nearly $4.7
million. Recent improvements include DD
GrassMaster surfaces on practice fields,
Clarke Hinkle Field (2006) and Ray Nitschke
Field (2009), with the latter surface including
a heated portion that keeps the ground from
freezing late in the season and affords the
team the opportunity to practice outside.
Nitschke Field also has a seating facility,
erected in 2009, for fans attending trainingcamp practices.
Lambeau Field today is owned by the
city of Green Bay and the Green Bay/Brown
County Professional Football Stadium
District; retirement of the city’s original
$960,000 debt was celebrated at a mortgage-burning ceremony in May 1978.
Sold out since 1960 and on a season-ticket basis since 1961 (302 consecutive regular-season games, not including
replacement games, at the start of the 2014
season), Lambeau was not the Packers’
only regular-season home until 1995. The
team maintained two separate ticket packages after moving all games to Green Bay,
eliminating four annual dates at Milwaukee
County Stadium.
“Gold” ticket holders (made up primarily
of former Milwaukee season patrons) have
a three-game package consisting of the
annual Midwest Shrine preseason contest
plus the second and fifth regular-season
home games each year.
“Green” season customers (made up of
original Green Bay ticket holders) have a
seven-game package consisting of the annual Bishop’s Charities preseason game and
the remaining six regular-season contests.
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RECORDS &
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LAMBEAU
FIELD
HAGEMEISTER PARK
with the help of others, to pass a hat during games. Fans walked the
The Packers maybe gained more cachet than one might expect of a
sidelines following the ball, even edging onto the field at times, and
first-year semipro football team in 1919, but the setting for their home
those who didn’t would pull their Model-Ts up close to the action and
games had a purely sandlot, pickup-game flavor.
watch from their front seat.
There was no fence, no bleachers, no frills.
The next year, local typewriter salesman C.M. “Neil” Murphy took
They simply played on an open field in Hagemeister Park, a large
over as business manager of the Packers and led the effort to build
public park located where Green Bay East High School and old City
a fence around the field. After getting approval and support from the
Stadium stand today and connected to Joannes Park.
property owners and others, Murphy invited fans to show up on a
There had been a ballpark in Hagemeister when Green Bay fielded
Saturday morning with hammers in hand and help build it.
a minor league baseball team from 1905-14, but it was torn down
But once the season ended, the contract called for the fence and
in the spring of 1918. That version was referred to as the League
bleachers to be torn down and the lumber to be returned to the Indian
Ballgrounds or the W-I Ballpark. The latter was
a derivative of the name of the minor league –
PACKERS ATTENDANCE RECORDS
Wisconsin-Illinois – that Green Bay was a part
10 LARGEST HOME CROWDS LARGEST PLAYOFF CROWDS
of from 1908-14.
91,060 Pit. (@ N. Texas), 2/6/11 (Super Bowl XLV)
Green Bay (reg. season):
Throughout the summer of 1919, local
77,525 SF (LF), 1/5/14 (2013 Wild Card Playoff)
*78,200 Det., 10/6/13
sports advocates bemoaned the absence of a
75,546 Oak. (@ Miami), 1/14/68 (Super Bowl II)
78,122 ChiB, 11/4/13
ballpark in a city the size of Green Bay and wor74,152 @ DalC, 1/1/67 (1966 NFL Championship)
78,020 Was., 9/15/13
ried that it might prevent East and West high
72,740 NYG (LF), 1/20/08 (2007 NFC Championship)
78,011 Phi., 11/10/13
schools from playing home games or, worse
77,999 Pit., 12/22/13
72,301 NE (@ New Orleans), 1/26/97 (Super Bowl XXXI)
yet, fielding teams.
77,871 Min., 11/24/13
72,168 Sea. (LF), 1/12/08 (2007 NFC Divisional Playoff)
It was under that cloud that the Packers
77,804 CleB., 10/20/13
72,080 NYG (LF), 1/15/12 (2011 NFC Divisional Playoff)
were formed. Yet they somehow managed
77,550 Atl., 12/8/13
71,548 Min. (LF), 1/5/13 (2012 NFC Wild Card Playoff)
to survive.
71,213 Min., 11/1/09
71,457 Sea. (LF), 1/4/04 (2003 NFC Wild Card Playoff)
Their only way of making money was for co71,113 DalC, 9/21/08
71,075 Min. (LF), 1/9/05 (2004 NFC Wild Card Playoff)
founder and manager George Whitney Calhoun,
69,311 @ SF, 1/6/96 (1995 NFC Divisional Playoff)
Milwaukee (reg. season):
69,210 @ Atl., 1/15/11 (2010 NFC Divisional Playoff)
55,592 Min., 11/26/89
55,256 DalC, 11/12/78
LARGEST PRESEASON CROWDS
55,125 Min., 10/28/90
92,753 College All-Stars (@ Chicago), 8/30/45
55,119 Det., 11/21/93
90,218 @ Phi., 9/13/45
55,012 Min., 9/27/81
85,532 @ CleB, 8/30/69
55,011 Mia., 9/11/94
84,918 @ CleB, 9/7/68
54,995 Det., 11/6/94
84,567 College All-Stars (@ Chicago), 8/29/40
54,983 Sea., 10/10/76
84,560 College All-Stars (@ Chicago), 9/1/37
54,885 Atl., 12/18/94
84,236 @ CleB, 9/2/67
54,776 DalC, 9/28/80
83,736 @ CleB, 9/5/64
83,118 @ CleB, 9/4/65
10 LARGEST ROAD CROWDS
78,184 Den. (@ Madison, Wis.), 8/23/99
91,054 DalC, 12/15/13
78,087 @ DalC, 8/28/67
90,535 LARm, 12/11/55
76,704 NYG (@ Madison, Wis.), 8/22/97
89,295 Was., 10/31/04
75,504 @ DalC, 8/20/66
87,760 Was., 10/10/10
83,943 CleB, 9/18/66
*—All-time Packers home attendance record
82,137 CleB, 12/7/69
80,558 LARm, 10/21/73
OTHER PACKERS ATTENDANCE RECORDS
80,365 NYG, 11/25/12
Single Season, Total (16 games): 1,191,205 (2013)
79,281 KC, 11/10/96
Single Season, Home: 623,577 (2013)
79,176 Buf., 10/30/88
Single Season, Road: 567,628 (2013)
LAMBEAU FIELD
OTHER HOMES OF THE PACKERS, 1919-94
MISC.
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LAMBEAU FIELD
Packing Co. In the spring of 1921, the ballpark was
rebuilt on the same spot with the same lumber and
the same design.
When the Packers were admitted to the American
Professional Football Association in August of that
year, seating was expanded to about 3,500. The
Packers played their games there that season and
again in 1922.
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BELLEVUE
When the Hagemeister ballpark was torn down in
the spring of 1923 to make way for a new East High
School, Bellevue Park was built across the East River
on property owned by Hagemeister Products Co. (formerly Hagemeister Brewery). The ballpark was rushed
to completion for the city’s amateur baseball team and
used by the Packers in 1923-24.
It’s best remembered as the site of the first
Packers-Bears game played in Green Bay on Oct. 14,
1923. The Packers also were tough to beat at Bellevue,
compiling a 9-2-1 record.
But the seating capacity was no more than about 3,300, parking
was inadequate and fans grumbled that it was located too far from
downtown.
•
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•
RECORDS &
HISTORY
•
•
•
•
MISC.
LAMBEAU
FIELD
CITY STADIUM
One of the reasons Hagemeister Park was chosen as the site
for East High was because of the space available for athletic fields.
The school opened in 1924, and City Stadium was finished the following year.
The Packers played there for 32 seasons and won six of their 13
NFL championships during that period, but
THE PACKERS’ SEVEN OTHER HOMES, 1919-94
never played a postseason game there.
The first game was an exhibition against
Packers
and
87
members,
in
all,
in
the
Pro
GREEN BAY
the
Iron Mountain All-Stars played Sept.
Football
Hall
of
Fame
played
here
in
a
Hagemeister Park, 1919-22…Large pub13, 1925, and Curly Lambeau was the star.
regular-season or preseason game.
lic park along the banks of the East River.
The first NFL game was played a week later
Packers played here on an open field in
MILWAUKEE
1919. Fans helped build a fence around
against the Hammond Pros.
Borchert Field, 1933…Packers played
the playing field so Packers could charge
The Packers played their last game there
one
home
game
here
in
1933.
Played
a
admission in 1920, but the small wooden
Nov. 18, 1956, and rookie quarterback Bart
non-league
game
here
against
Racine
in
ballpark was torn down following the
Starr made his first pro start. The game
1921, one road game a year against the
season. In the spring of 1921, a look-alike
Milwaukee Badgers from 1922-26 and a
featured nine future Pro Football Hall of
was built on the same spot and with
non-league game against the Milwaukee
Famers, including Starr and fellow rookie
the same lumber to serve Green Bay’s
Eagles in 1927…Named Athletic Park
amateur baseball team. When the Packers
Forrest Gregg.
prior to 1928…Located on a city block
were admitted in late August to what is
In all, 87 players in the Hall of Fame,
bordered
by
Burleigh,
Chambers,
8th
and
now the NFL, seating was enlarged to
including 11 Packers, played in either a
7th
streets.
about 3,500. The Packers played here for
regular-season or preseason game there.
two seasons.
State Fair Park, 1934-51 (lower right
When City Stadium opened it had seatin
1941)…Located
in
West
Allis
within
Bellevue Park, 1923-24 (pictured lower
ing for roughly 5,700. Its peak capacity was
the
Wisconsin
State
Fairgrounds…In
top in ’24)…When the ballpark at Hagenearly 25,000.
1939, Packers played host to an NFL
meister was torn down in May 1923 to alIts most distinctive feature might have
Championship Game for the first time
low for construction of East High School,
been a 400-foot long, 12-foot high and
and selected State Fair Park as the site
Bellevue Park was built in less than three
over City Stadium, triggering an outcry
17-inch thick sandstone entranceway built in
weeks with the same lumber. It was
in Green Bay.
1940 along the west end facing Baird Street.
rushed to completion to accommodate
the local amateur baseball team. The land
But other than the wall, City Stadium was
Marquette Stadium, 1952…Home to
was owned by the Hagemeister Products
made of wood and had become outdated
Marquette University football until the
Co. (formerly Hagemeister Brewery) and
school dropped the sport following the
well before the Packers abandoned it for
was located at what was then the end of
1960 season.
new City Stadium, or what is now Lambeau
Main Street…Site of first Packers-Bears
Field, in 1957.
game played in Green Bay.
County Stadium, 1953-94 (above in
’94)…Home to baseball’s Milwaukee
City Stadium, 1925-56 (lower middle in
MILWAUKEE
Braves and Brewers…Off Interstate 94…
1946)…Packers played here for 32 seaBoth benches were located along the east
State Fair Park, for 18 seasons, and
sons…Made almost entirely of wood and
sideline…End zones ran north and south
County Stadium, for 42 seasons, were the
expanded several times to reach peak cafrom the third base line to right field…
Packers’ primary homes in Milwaukee over
pacity of roughly 25,000…Curly Lambeau
Demolished to make way for Miller Park.
the 62 straight years (1933-94) that they
starred in the first game here; Bart Starr
made his first pro start in the last…Eleven
played there.
Even though the Packers weren’t based
in Milwaukee, fans there embraced them as their own.
As a result, when the Packers stopped playing at an
aging County Stadium following the 1994 season, they
determined that Milwaukee ticketholders should be offered
their same allotment each year for two designated regularseason games played at Lambeau Field.
608
Key to making Lambeau Field a year-round destination venue is the 376,000-square-foot Lambeau Field Atrium, more
than five stories high on the east side of the stadium.
Included within the Lambeau Field Atrium are a number of dining, entertainment and retail options for Packers fans
of all ages. Free wireless Internet access is available at the Atrium, too, for guests who want to use the Internet while
visiting a restaurant or taking part in a corporate event or meeting. The Atrium is undergoing a renovation that will be
complete in 2015 and will enhance every visitor’s experience.
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PACKERS HALL OF FAME — The Packers and
the Packers Hall of Fame Inc., a nonprofit corporation
independent of the Packers, together host this special
place. The Hall closed in late 2013 as part
of the Atrium renovation project and will
reopen in spring 2015 in a brand new
space located on the first and second
floors of the Atrium. A tribute to the
greatest story in sports, the new facility’s
design includes use of the latest technology, in addition to a treasure of artifacts,
as a means to educate and inspire visitors
about the rich history of the Packers,
as well as the teams of today. From the
team’s beginnings with Curly Lambeau to
the dominating era of Vince Lombardi, the Hall will take
visitors on a journey that will include all 22 Packers in
the Pro Football Hall of Fame, 13 world championships,
including four Super Bowls, and the 153 members of the
Packers Hall of Fame.
LAMBEAU FIELD ATRIUM
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FIELD ATRIUM
MISC.
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LAMBEAU FIELD ATRIUM
tours. A popular attraction, more than 130,000
people took the stadium tour during the 2013-14
fiscal year.
Public access to the inside of Lambeau
Field is available only through a tour. The
stadium-tour hotline is 920/569-7513,
and schedules are online at www.packers.
com/lambeau-field/stadium-tours.html.
MISC.
LAMBEAU
FIELD ATRIUM
RECORDS &
HISTORY
2013 REVIEW
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LAMBEAU FIELD STADIUM TOURS —
Highlighted by a walk through the team tunnel
to the hallowed ground of Lambeau Field,
stadium tours allow fans to experience
the Packers’ history-rich facility firsthand
and see several behind-the-scenes areas.
Outstanding photo opportunities avail
themselves throughout each tour. Tickets
for the one-hour tours are sold on a firstcome, first-served basis for each day’s available
The NFL’s most popular stadium tour also appears on itineraries of most fans; many of them schedule
Lambeau Field and Packers training camp as their family’s summer vacation.
CURLY’S PUB — Offering a little bit of everything
for everyone, this restaurant and sports bar serves up
a menu like no other. Green Bay favorites, creatively
prepared and served at a very reasonable price, make
this the place to come for the entire family. Watch any
sporting event on the many monitors throughout Curly’s.
A great spot to catch a bite
before or after a game, during a training-camp outing,
or simply during a visit to
the Lambeau Field Atrium,
Curly’s satisfies a hunger for
the Packers, literally.
ATRIUM EATERIES — Two locally based eateries
located within the Lambeau Field Atrium will be open
roughly 50 days per year for special events and on gamedays. They are:
DIGIORNO’S GOIN’ DEEP PIZZA — This Italian
eatery offers individual fresh-baked pizzas and creative
pasta dishes.
MEAT PACKING COMPANY — A restaurant concept developed exclusively for Lambeau Field; overstuffed
sandwiches, giant bratwursts and delicious desserts are
featured on the menu.
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Lambeau Field wedding receptions are
common requests fielded by the Packers’
events department.
VETERANS
LAMBEAU FIELD EVENTS — Lambeau Field,
through the Atrium floor, Legends Club, North Loft, South
End, Lee Remmel Press Box and Club 1919, is capable
of handling every type of special event. From the many
fine points that an elaborate corporate meeting requires
to the extensive details of a wedding reception, the
events department (920/569-7515) can coordinate any
function with catering provided by nationally known and
award-winning Delaware North Companies Sportservice.
The Lambeau Field Atrium hosted more than 500 events
– including several wedding receptions – during the 201314 fiscal year, welcoming approximately 74,000 guests
to the facility. Roughly 60 percent of the department’s
bookings come from outside Brown County.
RECORDS &
HISTORY
LAMBEAU
FIELD ATRIUM
MISC.
Photo Courtesy: Photo by Aubrey LLC
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LAMBEAU FIELD ATRIUM
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PACKERS PRO SHOP — Owned and
operated by the Packers, the brand-new Packers
Pro Shop is not only a shopping destination, but also a Packers experience. The new,
21,500-square-foot store, which opened in July
2014, is double the size of the previous store
and relocated in a new lobby level spanning the
entire north side of the Atrium. Two entrances
welcome visitors, one with a six-foot scaled replica gameday helmet, the other with a 50-foot
replica Lombardi Trophy. Inside, thousands of
Packers items await, from clothing to special,
unique items. The experience includes a wall
of video monitors and extensive jersey and hat
sections, among the unique design features.
MISC.
LAMBEAU
FIELD ATRIUM
RECORDS &
HISTORY
OTHER ATRIUM EVENTS
In addition to the dining, entertainment, retail and
special-event options, the Lambeau Field Atrium hosts a
number of football-themed events, as well as community
gatherings and activities each year.
COMMUNITY EVENTS — An obvious destination
for football-related events and generally taking in Packers
lore, the Lambeau Field Atrium also hosts a number of
community events each year that draw thousands of people. Project Play 60, a March event, focuses on getting kids
out of the house to enjoy non-strenuous physical activity.
Spooktacular Fun, held in October, is a Halloween event
that features interactive and entertaining activities, including sing-along music, magic, miming, clowns and jugglers.
Each November, the Packers, in conjunction with area parishes, serve a Thanksgiving meal to more than 900 people.
Festival of Lights, a holiday-themed event in December,
features a visit from Santa Claus, cookie decorating, choirs
and a 40-foot tree with 10,000 lights. In addition to those
regularly scheduled events, other gatherings are held from
time to time, including community send-offs for Green
Bay’s 127th National Guard Unit in 2005 and 2009.
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LAMBEAU FIELD ATRIUM
COMMUNITY
FROZEN TUNDRA HOCKEY CLASSIC —
Lambeau Field and the Atrium took on a hockey flavor
the weekend of Feb. 10-12, 2006, as the team hosted the
Frozen Tundra Hockey Classic, featuring the Wisconsin
Badgers vs. the Ohio State Buckeyes. Among the weekend’s highlights were a community skate (more than
3,000 participants took part, including guests from 18
different states), picture-taking with the Stanley Cup
and Vince Lombardi trophies, an autograph session with
the Badgers hockey team, and youth hockey sessions.
The action culminated with a 4-2 Badgers victory in
front of 40,890 fans. The attendance marked the fourthlargest hockey crowd at the time.
An economic boost to northeastern
Wisconsin, more than 1,300 hotel
rooms were booked and the event
brought in nearly $3 million to the
local economy.
ADMIN. &
COACHES
VETERANS
DRAFT &
FREE AGENTS
2013 REVIEW
LZ LAMBEAU — Lambeau Field
hosted a “Welcome Home” weekend for
Wisconsin’s Vietnam Veterans, Vietnamera veterans and their families from May
20-22, 2010. Over the three days, 70,000
people took in speakers, exhibits, music
and premiere segments from Wisconsin
Public Television’s Wisconsin Vietnam War
Stories documentary. Other events during
the weekend included The Moving Wall.
The Packers partnered with the Wisconsin
Department of Veterans Affairs, the
Wisconsin Historical Society, Wisconsin
Public Television and statewide veterans’
organizations.
RECORDS &
HISTORY
LAMBEAU
FIELD ATRIUM
MISC.
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WISCONSIN-LSU FOOTBALL —
On Saturday, Sept. 3, 2016, Lambeau Field
will go collegiate by hosting a football
game between the Wisconsin Badgers and
LSU Tigers. The contest will mark the
first college football game at the historic
stadium since Nov. 19, 1983, when the St.
Norbert College Green Knights defeated the
Fordham University Rams, 18-9. The game
is expected to have a significant economic
impact in the Green Bay area.
LAMBEAU FIELD ATRIUM
MISC.
LAMBEAU
FIELD ATRIUM
RECORDS &
HISTORY
2013 REVIEW
DRAFT &
FREE AGENTS
VETERANS
ADMIN. &
COACHES
COMMUNITY
KENNY CHESNEY CONCERT TOUR — On June
11, 2011, Lambeau Field hosted its first major concert
since the redevelopment was completed in 2003. More
than 45,000 fans packed the stadium to take in Kenny
Chesney, along with the Zac Brown Band, Billy Currington
and Uncle Kracker. The weekend saw an economic impact
of nearly $5 million for the Green Bay area.
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