Editorial Focus

Editorial Focus
PaintBall.com is
the world’s No. 1
paintball resource
- with over 12,000
players and people
interested in paintball
visiting our online
network daily.
P
aintBall.com is the premier online
network for paintball players, retailers,
manufacturers, field operators and those
looking for more information about the great
sport of paintball. With over 12,000 players
and people interested in paintball visiting our
website daily, and 3 million page impressions
per month, PaintBall.com’s online network is
the most referenced resource in the paintball
industry.
In addition, over 35,000 paintball players
are registered members of the PaintBall.com
Players Club. The Players Club is one of the
largest registry based communities of paintball
players worldwide, with membership increasing at a rate of 21,000 members annually.
Beginners or experienced paintball players
find our online network a valuable resource
for improving their skills, keeping up to date
on the latest gear to hit the marketplace, and
discovering great places to play paintball.
PaintBall.com’s timely, informative and
insightful content attracts Players Club
members and other visitors back to our website
on a regular basis.
Our goal at PaintBall.com is to promote
the sport of paintball, its safety and its growth.
All of us at PaintBall.com enjoy sharing
our enthusiasm for paintball by providing a
thorough, high-quality online network that
enhances our Players Club members and
website visitors enjoyment of the sport.
“PMI has found PaintBall.com one of the most responsive and proactive media partners with
which we have ever been involved. The special attention they put into communicating with their
business partners sets them apart from all other media companies” - Michael Lukas, Catalyst
Distribution
Over 1,700,000
times Players Club
members and
online visitors have
accessed information
regarding a single
advertisers products in
PaintBall.com’s “Guns
& Gear” section
A
dvertisers on PaintBall.com’s online
network benefit from the ability
to reach paintball players directly
through several advertising distribution
channels. We offer a wide range of
advertising distribution channels, from highprofile banner advertisements for major
players in the paintball industry, to listings
in our “Places to Buy” section, for online
retailers targeting players looking to make a
purchase.
PaintBall.com works with our advertisers
to assist in building a closer relationship
between the advertiser and our Players
Club members and website visitors. As an
example, PaintBall.com features the fullline of products for a manufacturer in our
Guns & Gear section. The result - Players
Club members and website visitors access
information regarding the products over
340,000 times per month. Traditional print
media does not offer the same opportunity
to provide further detailed information to
potential customers instantaneously.
Our banner advertisements present a
high-profile opportunity to raise the profile
of a business in the paintball industry. First
Tier and Second Tier Sponsor Logos are
placed on every page, including the home
page. Consequently, these advertisements
are viewed over 3,000,000 times each month.
Home and Every Page Listings provide the
same high level of visibility, while paintball
players looking to make a purchase view
Places to Buy Listings.
Advertiser products are also featured
regularly in our Weekly Gear Review,
receiving prominent coverage on the home
page. The New Gear Premiere Program
provides our partners with the opportunity to
greatly expand the reach of a product launch
by providing the PaintBall.com staff with a
new product to review on our online network
before general release to the public.
“Paintball.com is absolutely the most professional and complete way to promote my
products. They have been instrumental in the growth and popularity of Redz products.”
Greg “Red” Hastings, Redz Comfort Gear
Our Members and Site Visitors
Eighty-seven percent
of our members and
site visitors are male
and aged 25 or under
- an ideal target
demographic for our
advertisers.
T
he popularity of paintball continues
to grow, and, with it, demand for the
authoritative news, feature articles and
product reviews provided by PaintBall.com’s
online network. PaintBall.com’s extended
reach of over 12,000 people visiting our
site daily presents advertisers with a larger
audience than the circulation of several
paintball magazines combined.
The vast majority of visitors to
PaintBall.com’s online network are young
men under twenty-five, representing an ideal
target demographic for our advertisers. The
following demographic information was
provided by the more than 35,000 members
of PaintBall.com’s Players Club as part of the
registration process.
Household Income
Under $20,000 ................................... 49.5%
$20,000 - $30,000 ............................... 13.1%
$31,000 - $50,000 ............................... 14.1%
$50,000 and above .............................. 23.3%
Location
New England: ...................................... 6.4%
Members’ Demographic Information
Gender
Male ....................................................... 98%
Female...................................................... 2%
Age
Under 18 ............................................ 64.7%
18 - 25 ................................................ 22.5%
26 - 35 .................................................. 8.1%
36 - 50 .................................................. 4.2%
Over 50 ................................................ 0.5%
West South-Central: .............................. 9.2%
“They say you learn something new everyday, that’s
why I go to PaintBall.com. They teach it to me.”
Mark, Alabama
(CT, MA, ME, NH, RI, & VT)
Middle-Atlantic:.................................. 13.2%
(NJ, NY, & PA)
South-Atlantic: ................................... 17.7%
(DC, FL, GA, MD, NC, SC, VA, & WV)
East North-Central: ............................ 16.8%
(IL, IN, MI, OH, & WI)
East South-Central: .............................. 9.0%
(AL, KY, MS, & TN)
West North-Central: ............................. 6.7%
(IA, KS, MN, MO, NE, ND, & SD)
(AR, LA, OK, & TX)
Mountain: ............................................. 5.9%
(AZ , CO, ID, MT, NM, NV, UT, & WY)
Pacific: ............................................... 15.1%
(AK, CA, HI, OR, & WA)
PaintBall.com attracts visitors to our online
network from across the USA. Advertisers
have the capability to instantaneously reach
paintball players across the USA.
Our Content
P
aintBall.com’s content is fresh, informative and
insightful. Our home page is updated on a daily basis
with the latest in paintball news, product releases and
reviews, and appealing photography. PaintBall.com members
and visitors to our online network regularly comment on the
site’s useful and pragmatic content. The online network
is designed to encourage responses from our members
and visitors, with each feature article and product review
generating a lively chain of responses from players passionate about paintball.
Redz Rap Spreads Far & Wide
As a manufacturer partner, PaintBall.com offered Redz
Comfort Gear a roster spot. Greg “Red” Hastings answered
the call. Greg has been very pleased with the results. He
credits Redz Rap with rasing the awareness of the Redz
company name and the fun and energy they promote. Now,
no matter where he travels, players are always commenting
about his past installments and say they are looking forward
to the next one.
Junkyard Wars Makes the Call
When Junkyard Wars wanted to do a paintball tank
episode, they called PaintBall.com. We suggested they use
Bea Youngs and gave them several companies to contact.
Working with PaintBall.com assures your company
maximum visibility inside and outside of the paintball
industry worldwide. Other recent callers include: The BBC,
Popular Mechanics, Britney Spears, & Bloomberg.
PMI Gives PaintBall.com a Big Thumbs Up
PMI needed a winning way to premier their new eForce.
They found it in a world premier product review and giveaway on PaintBall.com. Included with the eForce review
was a promotional contest. Visitors were asked to state
their opinion of the product with a thumbs up or thumbs
down. All those that posted their opinion were entered into
a random drawing for an eForce. Within days hundreds of
players responded, giving PMI maximum exposure.
“With constantly updated information and a full-time staff of employees dedicated to brining
paintball players the best, PaintBall.com is an excellent source of information for paintball
players of any age or experience level” Joshua Silverman, Paintball2Xtremes
Current Advertisers
L
eading manufacturers and online retailers in the paintball industry
advertise their products and services on PaintBall.com’s online network. Our current First Tier and Second Tier Sponsor Logo and Banner
advertisers are presented below. Visit PaintBall.com to view the full interactive and changing elements of our partners’ advertisements.
Sponsor Logos
Banner Advertisers
“Simple and user-friendly . . . This information website has a fresh new look, compared to Warpig.com and Paintballer.com. It’s the definition of B2B online.”
Facefull Magazine
Advertising Packages
Online Retail Banner Advertisement Package
Your banner will appear on the home and every
Terms:
PaintBall.com page. This package includes a comCost Per Click (CPC): ................. $0.15 min
pany name text link on the home and every page plus
Deposit: ............................................ $2,500
an Online Retail Places to Buy Listing.
Average clicks per month: ................. 6,000
Online Retail Places to Buy Listing
You have 4 lines of copy to promote your company.
Your listing includes a text link to your website. This is
the highest converting link available.
Terms:
Cost Per Click (CPC): ................. $0.15 min
Deposit: ............................................... $500
Average clicks per month: ................. 6,000
Manufacturer First Tier Sponsor Logo
Your image will be viewable on every PaintBall.com
page above the company name text listings. Clicks
will lead to a custom page with information about your
company and a complete listing of the products you
have in the Guns and Gear section.
Terms:
Monthly Rate: ................................... $2,000
Player Impressions: ................. 2,000,000 +
Displayed: ...... Home page and every page
Manufacturer Second Tier Sponsor Logo
Your image will be viewable on every PaintBall.com
page below the company name text listings. Clicks
will lead to a custom page with information about your
company and a complete listing of the products you
have in the Guns and Gear section.
Terms:
Monthly Rate: ................................... $1,000
Player Impressions: ................. 2,000,000 +
Displayed: ...... Home page and every page
Special Gold Banner Advertisement
Your banner will be viewable on the home and every
PaintBall.com page and link to a page of your choice.
Gold Banner advertisers’ banners will be displayed
twice as often as Special Silver Banner advertisers.
Terms:
Monthly Rate: ................................... $2,000
Player Impressions: ................. 1,000,000 +
Displayed: ........................ Random Rotaion
Special Silver Banner Advertisement
Your banner will be viewable on the home and every
PaintBall.com page with a link to a page of your
choice.
Terms:
Monthly Rate: ................................... $1,000
Player Impressions: .................... 500,000 +
Displayed: ....................... Random Rotation
First & Second Tier Manufacturer Logo Advertising Contract
This document is a contract agreement between PaintBall.com, Inc., located at 4804 Center Street, Suite D,
Company
Tacoma, WA 98409; hereinafter known as the “Contractor,” and _____________________________________
________________________________________________________; hereinafter known as the “Advertiser.”
Address
The term of this contract starts on ______________, 200__ and continues on an ongoing basis until either
party provides 30 days notice of termination of the advertising contract.
All advertisements are accepted and placed by Contractor on the representation that the Advertiser and/or
Advertiser’s agent is authorized to place the subject matter and contents of the advertisement. The Advertiser
and/or Advertiser’s agent agrees, by placement of an ad, that Advertiser will conform to all applicable laws and
regulations and all terms set forth herein.
Contractor reserves the right to reject all advertising that Contractor, at its discretion, considers objectionable,
inappropriate, misleading, sexually explicit, not in the viewer’s best interests, incompatible with Contractor,
disparaging of other Advertisers, directly or indirectly, or contrary to applicable laws and regulations. Prices
for paintball equipment or supplies are not allowed in any advertisements on Contractor’s website.
Contractor will publish a logo advertisement in the upper-right hand area of the “Home Page & Every
Page” of the Contractor’s website for the term of this contract (the “First Tier Logo Advertisement”). The
Contractor will also place a product review of an item selected by the Advertiser once every two months on the
Contractor’s website.
Advertiser will provide a web-ready and properly sized advertisement as soon as possible to fit the technical requirements of Contractor. Advertisements must be 133 by 40 pixels and 3.0 K or less. Advertiser will
provide Contractor with a rebate of $__________ (the “Product Rebate”) per month at wholesale cost, or the
cash value of $__________. The Product Rebate will be deducted from Advertiser invoices payable by the
Contractor.
Advertiser agrees to indemnify and hold Contractor and its officers, directors, employees, agents, partners, subsidiaries and affiliates harmless from any claim or demand, including but not limited to claims for violation of
the rights of any person or entity, including any claim for attorneys’ fees, made by any person, entity, or third
party which is due to, caused by, or arises out of any and all advertising or Advertiser that is placed on, posted
to, or transmitted through Contractor’s website and/or that is placed on, posted to, or transmitted through
Advertiser’s connection to the Contractor’s website.
The parties agree to accept a signature received by facsimile transmission.
Signed:
For Advertiser
, Title ____________________ on (date)
Signed:
For PaintBall.com, Inc.
, Title ____________________ on (date)
Places to Buy Advertising Contract
This document is a contract agreement between PaintBall.com, Inc., located at 4804 Center Street, Suite D,
Company
Tacoma, WA 98409; hereinafter known as the “Contractor,” and ____________________________
located at
_______________________________________________________; hereinafter known as the “Advertiser.”
Address
The term of this contract starts on ______________, 200__ and continues on an ongoing basis until either
party provides 30 days notice of termination of the advertising contract.
All advertisements are accepted and placed by Contractor on the representation that the Advertiser and/or
Advertiser’s agent is authorized to place the subject matter and contents of the advertisement. The Advertiser
and/or Advertiser’s agent agrees, by placement of an ad, that Advertiser will conform to all applicable laws and
regulations and all terms set forth herein. Contractor reserves the right to reject all advertising that Contractor,
at its discretion, considers objectionable, inappropriate, misleading, sexually explicit, not in the viewer’s best
interests, incompatible with Contractor, disparaging of other Advertisers, directly or indirectly, or contrary to
applicable laws and regulations. Prices for paintball equipment or supplies are not allowed in any advertisements on Contractor’s website.
Contractor will publish a text listing, maximum 4 lines total, and link on the Contractor’s “Places to Buy” page
for the term of this contract.
Advertiser will pay Contractor $0.___ per click. Payment for the advertisement shall be made according to the
terms outlined in this paragraph. Contractor will invoice the Advertiser at the start of each calendar month. The
invoice will include a $500.00 deposit payment on the advertising for that month and the remaining amount of
any additional advertising clicks from the previous month. All invoices are payable upon receipt. If payment
is not received by the 15th of the month, this contract may be cancelled at the Contractor’s discretion, and all
advertising for the Advertiser may be removed from the website.
Advertiser agrees to indemnify and hold Contractor and its officers, directors, employees, agents, partners, subsidiaries and affiliates harmless from any claim or demand, including but not limited to claims for violation of
the rights of any person or entity, including any claim for attorneys’ fees, made by any person, entity, or third
party which is due to, caused by, or arises out of any and all advertising or Advertiser that is placed on, posted
to, or transmitted through Contractor’s website and/or that is placed on, posted to, or transmitted through
Advertiser’s connection to the Contractor’s website.
The parties agree to accept a signature received by facsimile transmission.
Signed:
For Advertiser
, Title ____________________ on (date)
Signed:
For PaintBall.com, Inc.
, Title ____________________ on (date)
Retail Banner Advertising Contract
This document is a contract agreement between PaintBall.com, Inc., located at 4804 Center Street, Suite D,
Company
Tacoma, WA 98409; hereinafter known as the “Contractor,” and ____________________________
located at
_______________________________________________________; hereinafter known as the “Advertiser.”
Address
The term of this contract starts on ______________, 200__ and continues on an ongoing basis until either
party provides 30 days notice of termination of the advertising contract.
All advertisements are accepted and placed by Contractor on the representation that the Advertiser and/or
Advertiser’s agent is authorized to place the subject matter and contents of the advertisement. The Advertiser
and/or Advertiser’s agent agrees, by placement of an ad, that Advertiser will conform to all applicable laws and
regulations and all terms set forth herein. Contractor reserves the right to reject all advertising that Contractor,
at its discretion, considers objectionable, inappropriate, misleading, sexually explicit, not in the viewer’s best
interests, incompatible with Contractor, disparaging of other Advertisers, directly or indirectly, or contrary to
applicable laws and regulations. Prices for paintball equipment or supplies are not allowed in any advertisements on Contractor’s website.
Contractor will publish a banner (468 by 60 pixels and 10K or less), a home and every page company name
text link and a “Places to Buy” listing, maximum 4 lines, for the term of this contract.
Advertiser will pay Contractor $0.___ per click. Payment for the advertisement shall be made according to the
terms outlined in this paragraph. Contractor will invoice the Advertiser at the start of each calendar month. The
invoice will include a $2500.00 deposit payment on the advertising for that month and the remaining amount
of any additional advertising clicks from the previous month. All invoices are payable upon receipt. If payment
is not received by the 15th of the month, this contract may be cancelled at the Contractor’s discretion, and all
advertising for the Advertiser may be removed from the website.
Advertiser agrees to indemnify and hold Contractor and its officers, directors, employees, agents, partners, subsidiaries and affiliates harmless from any claim or demand, including but not limited to claims for violation of
the rights of any person or entity, including any claim for attorneys’ fees, made by any person, entity, or third
party which is due to, caused by, or arises out of any and all advertising or Advertiser that is placed on, posted
to, or transmitted through Contractor’s website and/or that is placed on, posted to, or transmitted through
Advertiser’s connection to the Contractor’s website.
The parties agree to accept a signature received by facsimile transmission.
Signed:
For Advertiser
, Title ____________________ on (date)
Signed:
For PaintBall.com, Inc.
, Title ____________________ on (date)