An Agency Friendly Full Service Event Marketing Company

Event Concept Development and Creative
Event Branding
Event Media Relations
Event Talent Buying
Event Staffing
Event Consumer Targeted Promotion
Event Audio and Visual Production
Event Scenic and Set Design
Event Tour Transportation
Event Venue negotiation, Insurances,
Permits, Licensing
Event Measurement and Metrics
Member
Co-Op America
Consumer
Corporate
An Agency Friendly Full Service Event Marketing Company
Concept
Execution
Post Reporting
Chicago, IL/Austin, TX - 312.829.4110- [email protected] www.LMPLTD.net
The 3 R’s – Relevance/Response/Return
Company Spec Sheet
Mission Statement
Creative Business Philosophy/Measurement
How We Do It
Client List
Who We Are
The LMP Life Force
LMP Client Criteria/Expectations
Financial Philosophy/Statement
References Business/Financial
The LMP Brag Book
Specializing in the Young Adult
Demographic, Building events,
tours and experiences that
resonate with your target
consumer where they play and
“speak” the position of your
brand through the nightlife,
music, art and fashion platforms.
Utilizing strategic partnerships
with media outlets, relevant
lifestyle promoters, influencers
and venues across the country,
we will create street level
“saturation” awareness of your
event activation and ensure
optimized attendance by your
target consumer.
Through effective project
development, management,
execution and measurement we
will optimize the return on your
event marketing investment.
Utilizing our “Flash” strategy we
will hand select the perfect
vendors, service providers and
talent across all platforms to
perfectly compliment your
activation needs and keep your
budget in check while meeting
all project objectives.
• Incorporated 1993
• Private S-Corporation
• Small
• Mighty
• A-Z Event and Tour Production/Promotion
and Consumer Experience Marketing
• Concept through Post Reporting
• WE DO IT ALL WELL
To provide our clients with innovative
event experience marketing solutions
that connect client business needs,
Brand DNA and consumers’ lifestyles
through strategic insight, pioneering
creative and flawless, efficient
execution.
Client Business Needs and
Objectives
CBC/Integer/
Maxim
• Coors Light Maxim
Girl Search
2004/2005/2006/2007
KBA/Legacy
Marketing
Partners
•Various National
Nightlife Programs
and Lifestyle Tours
Crobar Nightclub
• Chicago, Miami,
NYC Equity Events
Absolut/Southern
Wine & Spirits
• Absolut Pears Flavor
Launch Event
• Absolut Ruby Red
Flavor Launch Event
• Red Bull Music Lab
(Chicago)
• Corporate Regional
Meeting
• Numerous On/OffPremise Event
Activations
Leo Burnett
• Sauza Hornitos Relaunch
Kaart Marketing
•Trade Show Events
Ala Carte
Entertainment Inc.
• Chicago Equity
Events
Draft/FCB.
• Air Raid Independent
Music National Event
Program
• Corporate Events and
Meetings
Teton Gravity
Research
Rock and
Republic/Cadillac
Moet Hennessy
•Phillip Morris
European Marketing
Events
Future Brands, LLC
Red Bull
•Adrenaline
Assembly Film
Release Tour
Chicago
MasterCraft/Midwest
Militia
• Grassroots Action
Sport Lifestyle
Events (Wake,
Snow, Snowcross)
Lollapalooza
• Concourse Carnival
1996/1997
•2006 Spring Event
•L.A. Fashion Week
2005
Hard Rock Hotel
• Chicago Base
Lounge Launch
Events
A collective of passionate, obsessive,
energetic, strategically focused human
beings with a unique combination of
advertising, marketing, nightlife,
entertainment and production
experience.
The
The LMP
LMP
Life
life force
force
Tony Duffy
Principal, Lightning Man Promotions, Ltd.
Gina Duffy
Concept Ideation, Talent Stylist, Client Communications
Trisha Star
Concept Ideation, National Events Director
Scott Likens
Technologist
Eamon Madigan
Creative Designer
Tony Duffy conducted his first venue liquor inventory at the tender age of twelve for the family run tavern.
Born into the entertainment and nightlife business, he was immersed in music, art and fashion throughout his adolescence playing all age
venue and party promoter at a very early age, , all the while being very involved in core venue operation activity. After some secondary
schooling and a stretch of active duty in the US Air Force, Mr. Duffy was honorably discharged and made his home once again in Chicago
where he committed himself to the Industry he loves and started his nightlife marketing company Lightning Man Promotions Ltd.
Over the past 15 years, Mr. Duffy has been involved with venues, event equities, celebrity talent and marketing programs that have garnered
international press, trade awards and been the subject of documentary.
From 1989 through 1996, Mr. Duffy was entrenched in the progressive faculties of nightlife playing a key role in property development and
programming for such historic venues as Crobar and Exit in Chicago. In addition to providing programming, talent acquisition, media
relations, production and event management services to venues and event agencies as a consultant Nationwide. Mr. Duffy also created
performance and production based concept events that were toured to nightlife venues throughout the U.S. and featured at amphitheatre
level properties such as Lollapalooza and Ozfest.
In 1996 Mr. Duffy accepted a position with KBA Marketing a Chicago based events and experiential marketing agency where he ascended
to the Director of Events position overseeing a staff of as many as 40 event professionals, building a 53 market event planning and
production infrastructure with a production asset inventory and annual funding in excess of 40 million dollars. Mr. Duffy also contributed to
new business development and experiential programming processes for new and existing clients with both qualifiable and quantifiable
considerations. All the while maintaining his company’s interests without conflict.
In June of 2003, financial conditions caused major clients to discontinue their marketing efforts conducted by KBA Marketing, ultimately
causing the agency’s doors to close. Mr. Duffy then focused back on his Lightning Man Platform where he has experienced great success
and growth.
Tony Duffy was born in Chicago and maintains his residence in the city with his wife, Gina.
With over a decade experience in the luxury hospitality and lifestyle marketing industries Gina is a key driving force behind
LMP’s business interests. As an award winning employee of such companies as Executive Express, Omni Hotels and
Hostmark Management Group, Gina has a unique understanding of the critical importance the consumer and client
experience plays in any business endeavor.
Gina’s recent and current roles in support of chief executives for lifestyle and direct marketing agencies KBA and Draft Inc.,
keep her on the leading edge of trends and activations in these illusive disciplines.
These platforms, along with her gift for environmental design, fashion design and talent styling make for innovative and
insightful contributions to all of LMP’s projects.
Imbedded in Gina’s career history is a well-developed expertise in corporate communication software pillars, presentation
materials development, consumer destination management, Human Resources and project field staff model
development/management.
Gina’s history, combined with her drive and passion for all that is “pre-pop” anchor her in LMP’s collective mission.
Color is the spice of life! Trisha Star hails from the motor city where she received a certificate from the Detroit College of
Business in marketing and business management. She then went on to Eastern Michigan University where she studied
fashion design and merchandising, minoring in marketing. Relocating to Chicago in the late nineties, Trisha set her sites on
turning the fashion, nightlife, film and lifestyle marketing disciplines upside down! Her unique approach to individuality, hair
art, fashion, branding and event production have done just that!
Trisha’s keen eye for casting and talent management along with vast abilities in wig/hairpiece making, theater, costume
design and cosmetology have made her an in demand asset for many of Chicago’s most prestigious nightlife outlets,
fashion designers and experience marketing agencies deploying her wears and teams to entertain and communicate brand
position through live interactions in young adult environments around the country and the world. Trisha started her own
successful custom wig and hair extension business nearly five years ago. This has given her the opportunity to diversify her
unique brand of high impact live chaos exponentially. Trisha’s overwhelming success and passion for the arts in general,
has lead to her current renaissance, Trisha Star Productions. Over the past Eight years since she landed in Chicago, she
has generated vast press attention for herself and her clients “dressing up” Everyone from Dennis Rodman to playing
herself in a principal speaking role in feature film “The Break Up” with Jennifer Anniston and Vince Vaughn.
Trisha continues her “Forrest Gump” journey through the arts, entertainment and marketing industries always pushing
creative limits and sharpening her marketing savvy ensuring her client’s goals and expectations are continuously exceeded.
Trisha’s current projects include a national party tour for Coors Light and Maxim Magazine, a national film release tour for
Teton Gravity Research featuring live performances from Mix Master Mike and countless weekly, monthly and one-off
engagements for her and her crew across the country.
If you have not seen Trisha, her wears or her crew, you have not been out in a while.
Over the past 12 years, Scott has lead parallel careers: One as a Technology Strategy consultant for corporate America, and
one as the lead technologist for Lightning Man Promotions. Although the goals may sometimes seem different, they are
effectively the same: Use technology to get most business value possible for your investment.
As a technology strategy consultant, Scott has been responsible for defining cutting edge solutions in technology and
architecture for Fortune 500 companies in the Entertainment, Consumer products and Insurance industries. Recognized as
a thought leader within his firm, he has been named the Knowledge Leader for Strategic Enterprise Architecture and is
responsible for absorbing emerging technologies and evangelizing the benefits to clients. This core set of technology skills
work well across many industries and have allowed Scott to adapt to new business goals or issues quickly.
With many years of experience in rapidly changing environments, Scott is able to quickly morph his thoughts to the
entertainment and nightlife marketing. With strong support and mentoring from Tony Duffy and others associated with
Lighting Man promotions, Scott has been able to inject technology as an enabler to the nightlife experience. Automation,
bleeding edge technologies, and operationalizing nightlife campaigns help increase the net ROI (Return on Investment) of
any event. His blend of strategic thinking and hands-on operational management provide a solid foundation for large scale
events and marketing.
Scott has become a "Jack of All Trades" in the experiential event landscape knowledgeable and capable in all arenas
including out front promotion, media relations, audio, video, lighting, Entry Control Point, security deployment, talent
management, guest and client services.
Eamon began his working career as painter, he attended Columbia College and completed a Bachelor of the Arts in Fine Arts with a focus
on graphic design in the latter years. While bartending for various establishments to pay the bills, Eamon fulfilled his downtime by painting
and creating small graphic works for various clients.
In November of 2000 Eamon began to work as an assistant graphic designer for 555 International (www.555.com). Under direction from
Principle James Geier and Sr. Designer Karen Herold, this aspiring designer began to work with clients such as Old Navy, Gucci, the
Palms and Ni9e Group. Working both as an in-house and as a freelancer designer, Eamon began to develop an eye for the breaking
trends and how to market them visually within the target group needed. Creating several grass roots marketing and print programs for
small bar and club owners offered a platform to grow and create on an explosive level.
During the winter of 2001, Eamon began working for Chicago premier entertainment group, Ala Carte Entertainment. Responsible for the
development of everything ranging from logo design to full on advertising campaign development and delivery, his design and creative
process pushed him upward with in the group quickly. As Sr. Designer, Eamon, manages the graphics, marketing materials and creative
development for over 30 locations, all varying in need and style.
Since 2001 Eamon has worked with outside clients as well as maintaining a full time position @ Ala Carte. Working with such clients as:
The Chicago Economics Club, The Chicago Tribune, Velocity Marketing, Fusion 5 Marketing, C3 Agency, CDK USA Mortgage, Re Max,
Weber Shandwick, SAB Miller, Old Navy, Collaberaction Chicago, UR Chicago Magazine and a host of many others, has offered this
creative mind a vast array of creative challenges.
Eamon maintains his status as Sr. Designer for Ala Carte and is maintaining freelance designer status with Lighting Man Productions Inc
(Chicago), 3 Degrees Global (Chicago) and C3 Agency (New York).
Eamon currently lives in Chicago and can be seen @ www.coroflot.com/madartbiz
Dear Sir or Madam:
Lightning Man Promotions Ltd (referred to as LMP) has been in business since 1993. I have personally handled this account for the past four
years. In this time I have seen how LMP operates. Tony Duffy, president and shareholder, manages his company efficiently with few excesses.
Every cost incurred is vital to the project. This is evidenced by low overhead. Over the past seven years overhead has averaged at 15%. How
does LMP do this? Several factors account for LMP’s financial thriftiness: experience, negotiated efficiencies, and hiring practices.
As stated above LMP has been in business for more than ten years. In this time LMP has developed business relationships with vendors,
independent contractors, and venue owners. They know LMP’s work and the revenues his events generate for the parties involved. Tony
leverages these relationships to negotiate efficient pricing and costs. He carefully budgets each event down to the line item. Long time
experience allows Tony to be accurate in his estimates. Each line item of the budget is negotiated with the vendor. Any line item which may go
over budget is compensated for by other line items coming in under budget. His record keeping is detailed and exact. This has aided me in tax
preparation, but serves LMP as well. It serves as a template for new projects.
LMP employs a hiring practice known as “flash staffing”. This process allows Tony to hire only those individuals or vendors that are needed and
qualified for a particular event.
LMP’s agency fee is negotiable and is under the industry average. LMP can accomplish this because of the efficiencies Tony generates. Your
firm will benefit by staying within budget with no unexpected costs. LMP benefits by receiving the contracted price. Prior experience exemplifies
Lightning Man Promotions ability to stay within budget and avoid costs. Coors Brewing Company awarded Lightning Man Promotions a large
contract for three consequently, each year coming in on budget.
Tony is working hard to increase LMP’s presence in the industry. Over the past couple of years the company has increased its revenues by
forty percent on average. LMP has taken on new projects and revenue streams (i.e. last years Coors project). Using his past experience Tony
creates successful new events profiting all parties involved. Although LMP is striving for a larger presence, it is Tony’s intention to remain
efficient and cost effective.
Twenty percent of any project or program fee is expected at the effective date of LMP’s contracts to allow the project to begin. Monthly
payments are then expected on the first of each month.
Sincerely,
MACK-L ASSOCIATES, INC.
Lisa Wolfson Jones
116 S Deerpath Dr • vernon hills, il • 60061
Certified Public Accountant
Phone: 847-327-9575 • Fax: 847-932-1954
Kevin Berg
CEO, Legacy
Marketing
Partners
640 North LaSalle St.
Chicago, IL 60610
312.799.5500
[email protected]
Juan C. Alcala
Assistant V.P.,
LaSalle Bank
(ABN AMRO)
515 North LaSalle St.
Chicago, IL 60610
312.904.6788
[email protected]
m
Howard Draft
Chairman
and CEO,
Draft FCB
633 North St. Clair
Chicago, IL 60610
312.425.6001
[email protected]
Steve Dudash
Investment
Banking, BOA
515 North LaSalle St.
Chicago, IL 60610
312.904.5712
[email protected]
Greg
Heringhaus, OP
Sales and
Planning
Manager, SWS,
IL
300 Cross Roads Pkwy.
Bollingbrook, IL 60440
312.371.4064
[email protected]
American
Express
Service Center
P.O. Box 297812
Ft. Lauderdale, FL
33329 800.492.3344
Product
Placement
Promotional
Models
Creative
Branded
Environments
Dynamic Corporate Meeting Environments
Bringing the Brand to
Life in a Key OPA
Creative
Décor
Unique Invite Distribution
delivers a PACKED HOUSE!
Leaving a lasting
impression of the
Product Launch.
LMP transforms spaces into lasting Brand Impressions.
Environmental
Lighting
Applications
create Brand
Atmosphere
Product Placement
and Brand Educated
Service Staff
LMP transforms spaces
into experiences.
Elaborate
Themed
Events
10 Cities
Coast to Coast
LMP specializes in highly
structured Set Design.
LMP delivers a Coors Light
cold and refreshing Brand
immersion environment
utilizing state of the art
audio, video, lighting,
scenic elements and
theatrical technique.
Rain
Nightclub
Las Vegas
Hard Drive
Chicago
12 Cities
Coast to Coast
12 Cities
Coast to Coast
LMP Delivers
Specialty
Packaging
Focusing
Product Placement
and Featuring
LMP delivers successful
national castings.
Interactive Servers generate
Brand Enthusiasm.
LMP concepts and creates comprehensive Tour Stylist and Talent Guides
to assure the overall event vision remains flawless from city to city.
Human Elements bring
energy to Branded Events.
Personalized Talent options can be created to enhance Brand Image.
Free
BET Recording Artist
Tully Banta-Cain
New England Patriots
Devin Hester & Nathan Vasher
Chicago Bears
Shawn Merriman
San Diego
Chargers
Champ Bailey
Denver Broncos
Visanthe Shiancoe
NY Giants
Alex Smith
Tampa Bay Buccaneers
Ryan Howard
Philadelphia Phillies
A.J. Feeley
Philadelphia Eagles
L.J. Smith
Philadelphia Eagles
Large Scale Event Talent Buying
Local Celebrity DJ Options per Market
Emcee Options
LMP creates lasting Brand impressions and memorable experiences for your target consumer.
LMP Transforms Creative into Real Time Tangible Branded Consumer Experiences.
LMP helps the brand “speak” its personality and attributes.
LMP produces grassroots actions sports lifestyle events and contests in snow, wake, skate,
BMX, FMX
Midweek Wake-Up Each Wednesday -Fox River, Port Barrington, IL The Broken Oar
May Demo Days 5/16-5/18- Illinois River, Ottawa, IL The Busted Prop
Boot Camp 8/1-8/3- Illinois River, Ottawa, IL The Busted Prop
Fall-Out 9/26-928- Illinois River, Ottawa, IL The Busted Prop