When BanksGet Social - Arkansas Bankers Association

Transcription

2016 Security Workshop Preview
"Learning from the Error of Our Ways"
The Arkansas
Banker
Get Social:
Banks
How Social Media Impacts Your Bank's Marketing Strategy
When
Volume XCX, No. 3 | March 2016
March 2016 | The Arkansas Banker
1
ABA Live Events
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Who Should Attend: CEOs, Presidents, Chairmen, Board
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The Arkansas Banker | March 2016
2016
The Arkansas
Banker
Volume XCIX, No. 3 | March 2016
The Arkansas Banker is the official
publication of the Arkansas Bankers
Association.
CONTENTS
EDITORIAL OFFICE
1220 West Third Street
Little Rock, AR 72201
Phone 501.376.3741 | Fax 501.376.9243
www.arkbankers.org
ADVERTISEMENT
President’s Column
6
Government Relations
8
Washington Update
COLUMNS
EDITORIAL
The Arkansas Banker seeks to reflect the
banking news of Arkansas and other news
of direct interest to the Arkansas Bankers
Association. Statement of fact and opinion
are made on the responsibility of the
authors alone and do not represent the
opinion or endorsement of the Arkansas
Bankers Association. Articles may be
reproduced with written permission only.
4
Bill Holmes
Ava Franks
Rob Nichols
10 Political Perspective
Roby Brock
21 Industry News
DEPARTMENTS
22 Member News
24 Association News
25 Banker News & Moves
The publication of advertisement does
not necessarily represent endorsement of
those products or services by the Arkansas
Bankers Association. The Editor reserves
the right to refuse any advertisement.
27 Index of Advertisements
Subscription to The Arkansas Banker
magazine, which began monthly
publication in April 1917, is included in the
membership fees to the Arkansas Bankers
Association.
14 Learning from the
Error of Our Ways
11 Annual Convention Preview
12 2016 Security Workshop
SUBSCRIPTION
FEATURES
By Barry Thompson
20 125 Years of the ABA:
The Great Flood of 1927
MAGAZINE RATES
Cover price is $5.95 each. Annual
subscription rates are $40.00 for members
and $60.00 for non-members.
The Arkansas Banker
(ISSN 004-1726) is published monthly by
the Arkansas Bankers Association, 1220
West Third Street, Little Rock, AR 72201.
Phone: 501.376.3741. Periodical postage
paid at Little Rock, AR.
POSTMASTER: Send address changes to
Arkansas Bankers Association, 1220 West
Third Street, Little Rock, AR 72201.
COVER STORY
When Banks Go Social
Social media has impacted the way our society
communicates. How should it change your
marketing strategy?
See page 16
3
PRESIDENT’S COLUMN
Calling for a Strong and Vibrant Banking System
Your constituents and community need
a strong and vibrant banking system.
That is the message we took to our delegation at
last week’s American Banker Association’s GR
Summit. We reminded them that our hometown
bankers understand the need for supervision and
careful oversight of banking. Then we reminded
them that congressional action is needed in
far too many areas to correct the unintended
consequences of laws and regulations that are
still inhibiting our bankers from serving the
needs of their constituents, our customers and
communities.
Our bankers visited with each of our Senators
and Congressmen; at every meeting several of our
bankers shared a specific instance where they had
an unintended obstacle to providing the banking
service that a customer needed and wanted.
These are services that have been available to
our customers for decades; services that we have
always provided in our communities. After the
meetings, we left behind a brochure detailing our
top priorities or concerns. There is also a specific
action request for each of these subjects.
Listed here is a brief of each of those concerns:
Tailored Regulation: Focus Regulations only
Where it Makes Sense.
Many of the new regulations have been
indiscriminately applied to our entire industry.
As a result, some customers have to pay higher
prices, wait longer, or have been denied access
to credit.
How can congress help? Pass H.R. 2896, the
Tailor Act.
Relieve Regulatory Burdens.
Regulatory burdens have grown dramatically
in recent years. Multiple bills have been
introduced in both the House and Senate to
relieve specific pressure points. These bills
would provide for Qualified Mortgage safe
harbors for loans held in portfolios, streamline
the CTR report, and allow well-capitalized
community banks to file a short-form call
report, exempt banks under $10 billion from
the Volker rule and raise the CFPB threshold
to $50billion.
How can Congress help? Support H.R.
1389, The American Jobs and revitalization
Act; H.R. 1233 the Community Lending
Enhancement and Regulatory Relief Act
(CLEARR Act); S. 1484 the Financial
Improvement Act.
4
Data Security: Protecting Consumers Is a
Shared Responsibility.
The too frequent breaches of sensitive
consumer information has made it clear that
some do not protect the personal information
of customers. Data breaches impose risks
and costs on all parties, including customers,
merchants and banks. Banks comply with
federal requirements to protect data and
notify customers of breaches, merchants are
not subject to comparable requirements. A
strong national standard for data security is
needed now.
How can Congress help? Support S. 961/H.R.
2205, the Data Security Act.
Support the Expansion of Safe, Traditional
Portfolio Lending.
Portfolio lending is among the most
traditional and lowest-risk services we
provide our communities. Loans held in our
portfolios are well underwritten because it
is being held in our bank’s portfolio, and we
bear all of the credit and rate risk of the loan
until it is repaid. Existing mortgage rules are
very restrictive and have made it difficult,
and sometimes impossible, for credit-worthy
individuals and small businesses to obtain a
loan.
How can congress help? Support H.R. 1210,
the Portfolio Lending and Mortgage Access
Act.
Bank Examinations Must Be Consistent,
Balanced and Transparent.
Regulators ensure that the banks they
supervise comply with all rules and
regulations by having examiners visit in banks
on a regular basis to review assets, liabilities,
income and expenses. These exams ensure
the bank is safe and sound and is following
applicable laws and regs. Occasionally
inconsistent application of regulations by
examiners has created problems. The proposed
legislation would ensure banks receive
timely exam reports and would establish an
independent exam appeal process.
How can Congress help? Support S. 774
and H.R. 1942, both called the Financial
Institutions Examinations Fairness and reform
Act.
Equal Treatment for Credit Unions.
Today there are 235 credit unions with over
a $1 billion dollars in assets, making them
larger than 90 percent of taxpaying banks,
ABA EXECUTIVE COMMITTEE
PRESIDENT & CEO
BILL HOLMES
yet they still pay no federal taxes. This
gives them a distinct advantage when they
compete directly with our banks. The credit
unions’ tax exemption is estimated by the
Department of Treasury to be $27 billion
over ten years. Congress must investigate
whether it is still appropriate, or necessary,
to continue to grant this tax exemption.
How can Congress help? Oppose H.R.
1188 and S. 2028 that would expand their
business lending authority.
Farm Credit System.
The FCS is a $261 billion governmentsponsored enterprise that competes directly
with our banks, making farm, ranch,
consumer, housing, business and energy
loans. If they were a bank they would be the
ninth largest bank. But, as a GSE they do
not pay taxes at the same rate as banks. The
FCS was created in 1916 when farmers had
limited options to finance their operations.
Today, that is no longer the case; less than
11 percent of all FCS loans went to young
farmers in 2015. The FCS is capable of
paying its full share of taxes.
How can Congress help? Eliminate the
FCS’s tax subsidy and level the playing field.
Thank you to our bankers: Robert Taylor, Sean
Williams, Jim Taylor, Don Walker, Jim Cargill,
Bruce Maloch, Chris Gosnell, Jeff Lynch, Frank
Scott, Blake Fletcher, and Casey Washam,
who traveled to Washington to share stories
of how their customers are being impacted
by the regulatory burdens. Thank you to
Commissioner Franks who, by her presence in
Washington, lends great credibility to our cause.
Thank you also to Kathleen Cargill, Rebecca
Gosnell and Dana Lynch for making our trip
more enjoyable. And thank you to Ava Franks
and Barry Jackson for making everything run
smoothly.
Parkway Bank, Rogers
ROBERT Y. TAYLOR | CHAIRMAN
SEAN WILLIAMS | CHAIRMAN-ELECT
First National Bank of Wynne, Wynne
DAVE DICKSON | VICE CHAIRMAN
Union Bank & Trust Co., Monticello
JUDY LAWTON | TREASURER
Heartland Bank, Little Rock
CHUCK MORGAN | PAST CHAIRMAN
Relyance Bank, Pine Bluff
BILL HOLMES | PRESIDENT/CEO
Arkansas Bankers Association, Little Rock
ABA BOARD OF DIRECTORS
PHIL BALDWIN | GROUP 2
Citizens Bank, Batesville
J. MICHAEL JONES | GROUP 5
Merchants & Farmers Bank, Dumas
GREG CONNELL | GROUP 2
The Farmers & Merchants Bank, Perryville
CRAIG MOBLEY | GROUP 4
First Financial Bank of El Dorado, El Dorado
TROY DUKE | GROUP 5
Gateway Bank, Rison
WILSON MOORE | GROUP 2
Bank of America, Little Rock
Regions Bank, Hot Springs
ELIZABETH FARRIS | GROUP 4
JERRY MORGAN | GROUP 1
Focus Bank, Jonesboro
GARY GOLDEN | GROUP 4
First State Bank of DeQueen, DeQueen
Eagle Bank, Little Rock
SCOTT HANCOCK | GROUP 3
Centennial Bank, Fayetteville
RANDY SCOTT | GROUP 1
Farmers Bank & Trust Co., Blytheville
DREW HARPER | GROUP 2
Bank of the Ozarks, Little Rock
MIKE SMITH | GROUP 5
McGehee Bank, McGehee
JON HARRELL | GROUP 3
JIM TAYLOR | GROUP 3
First Security Bancorp, Fayetteville
DARWIN HENDRIX | GROUP 4
STANHOPE WILKINSON | GROUP 3
Farmers Bank & Trust, Greenwood
First Bank, Rogers
Bank of Delight, Delight
CATHERINE OWEN | GROUP 2
CHARLES HORTON | GROUP 1
Fidelity Bank, West Memphis
ABA STAFF
BILL HOLMES
PRESIDENT/CEO
501.978.3602 | [email protected]
CARLA BRINKLEY
VP/CONTROLLER
AVA FRANKS
VP/DIRECTOR OF GOVERNMENT RELATIONS
JESSICA SAHENE
BARRY JACKSON
SVP/COO
KAMI TAYLOR COLEMAN
VP/PROFESSIONAL DEVELOPMENT
TRACI LOGSDON
DIRECTOR OF COMMUNICATIONS
BRENDA SCARBROUGH
MARKETING COORDINATOR
PROFESSIONAL DEVELOPMENT COORDINATOR
STUART THALHEIMER
CAROL ALLEN
EXECUTIVE ASSISTANT
ADMINISTRATIVE ASSISTANT
501.978.3605 | [email protected] 501.978.3600 | [email protected]
5
GOVERNMENT RELATIONS
Bankers Brainstorm with Congressman Hill
Thursday, February 18, Congressman French Hill joined about 15 bankers at the ABA to discuss
federal regulatory relief. The group brainstormed issues that would alleviate some of the pressure due
to overregulation rather than simply continuing to lamenting the problem. The intent of this, and
other meetings with our congressional delegation is to draft legislation with the end goal of to passing
that legislation after the new administration takes over in 2017.
VP / DIRECTOR OF
GOVERNMENT
RELATIONS
AVA FRANKS
A champion for bankers, Congressman French Hill works tirelessly on behalf of our industry. During
his visit, Hill talked to bankers about their key roles as a valuable source of information.
Congressman Hill and
Legislative Assistant,
Holli Heilles, discuss
strategy with Cathy
Owen, Eagle Bank and
Trust, Little Rock; and
Larry Wilson, First
Arkansas Bank and
Trust, Jacksonville.
Bankers Kyle Patton,
The Capital Bank, Little
Rock; Charles Penick,
Petit Jean State Bank,
Morrilton; James Taylor,
First Security Bancorp
Little Rock; Jim Franks,
First National Bankers
Bank, Little Rock; and
John Olaimey, Southern
Bancorp, Little Rock; chat
prior to the group's visit
with Congressman Hill.
6
ABA Webinars
Webinars...
Provide the option of training as many employees as you wish for one price,
all from the convenient location of your home institution!
Uniform Commercial Code
Rules: How to Apply to
Attach and Perfect Secured
Transactions
Tuesday, April 5, 2016
10:00 a.m. – 12:00 p.m.
Handling Checks after Death
of the Account Holder
1:30 p.m. – 3:30 p.m.
Using Personal Tax Returns
for Global Cashflow: What’s
Cashflow and What Isn’t
Wednesday, April 6, 2016
10:00 a.m. – 12:00 p.m.
Advanced Topics in
Commercial Lending
Thursday, April 7, 2016
10:00 a.m. – 12:00 p.m.
Critical Issues of Certificates
of Deposit (CDs)
1:30 p.m. – 3:30 p.m.
Fair Credit Reporting Act
Compliance – 10 Critical Issues
10:00 a.m. – 12:00 p.m.
Mastering the Balancing Act
1:30 p.m. – 3:30 p.m.
Opening New Accounts II –
Business Accounts
10:00 a.m. – 12:00 p.m.
BSA Officers Series –
Managing Your BSA Alerts
Friday, April 15, 2016
10:00 a.m. – 12:00 p.m.
The Bank CEO Guide to
5 Keys to a High
Performing Sales Team
Do’s and Don’ts of Checks –
How to Avoid Loss
Monday, April 11, 2016
12:00 p.m. – 1:00 p.m.
10:00 a.m. – 12:00 p.m.
Flood Insurance
Compliance Hot Spots
Developing and Organizing
an Effective Remote Deposit
Capture Program (RDC)
10:00 a.m. – 12:00 p.m.
Reg E Compliance –
Five Best Practices for
Handling Disputes
10:00 a.m. – 12:00 p.m.
Analyzing Appraisals for
Mortgage Decisions
10:00 a.m. – 12:00 p.m.
TRID for Construction Loans
10:00 a.m. – 12:00 p.m.
Properly Audit Your Safe
Deposit Department:
30 Important Steps
(2016 Update)
10:00 a.m. – 12:00 p.m.
Opening New Accounts III –
Trust, Fiduciary and Minor
Accounts
1:30 p.m. – 3:30 p.m.
Writing an Effective Credit
Memorandum
Thursday, May 5, 2016
10:00 a.m. – 12:00 p.m.
1:30 p.m. – 3:30 p.m.
For more information about ABA Webinars, log on to www.arkbankers.org or call 501.376.3741
7
WASHINGTON UPDATE
From Farm Credit to Fintech:
The Case for Leveling the Playing Field
This past December, after years of waiting by
bankers, members of the House Agriculture
Committee finally brought in representatives
from the Farm Credit Administration for the
agency’s first oversight hearing in more than a
decade. It was a chance to ask some long overdue
questions about the Farm Credit System’s abuse
of taxpayer benefits in financing such non-farm
related activities as loans to telecom giants and
chain restaurants.
The hearing was held after repeated calls
from ABA and the state associations for more
responsible management of a governmentsponsored enterprise that has far exceeded the
intended scope of its mission for far too long.
While we rightfully counted this hearing among
our year-end victories, we also acknowledged
that this is just one step in an ongoing battle to
achieve a fair and level playing field for banks.
It’s a battle that extends beyond the Farm Credit
System to other competitors that are getting a leg
up from the government. The National Credit
Union Administration, for example, continues
to confuse its role as regulator with that of a
cheerleader. In recent months, it has approved
a dramatic expansion of credit unions’ business
lending powers and issued a wildly expansive
membership proposal that, combined, make
credit unions tax-exempt banks. The agency’s
actions are nothing short of an end-run around
Congress, where bankers have succeeded in
making credit unions’ legislative wishlist too
controversial to touch.
Other competitors may be getting a less visible
but almost as powerful boost from regulators’
passivity, not activity. I’m referring to the fact
that our regulatory structure and rules have not
kept pace with the rapid emergence of financial
technology products, or “fintech.”
innovations have flooded the market, backed by
billions of dollars of venture capital. It represents
an area of great opportunity for us — already,
we’re seeing banks beginning to partner with
these providers in new and innovative ways. But
we must be mindful that the emergence of this
new sector also comes with the potential for yet
another unlevel playing field.
ROB NICHOLS
President & CEO
American Bankers
Association
As I noted in a recent American Banker oped, banks and fintech firms have different
supervisory regimes, even though the products
they offer — such as payments, loans and
deposits — are essentially the same. Banks
are regularly examined to ensure consumer
protections and cyber defenses are in place,
for example. Fintech firms are not. That has
consequences not only for consumers but also
for banks’ ability to partner with and match the
innovations of fintech providers.
These inequities are why creating a level playing
field is the first pillar of ABA’s Agenda for
America’s Hometown Banks (available at aba.
com/Agenda). We are advocating for prudent and
responsible oversight for fintech companies, not
simply because it impacts our bottom line, but
because it impacts our customers. We are also
pursuing the elimination of the special tax status
for the Farm Credit System and credit unions
when they act outside their missions.
These are big asks, and progress toward these
goals will require tremendous patience and
persistence. But we saw our persistence pay
off with the Farm Credit System hearing in
December — a small yet crucial first step. And
we hope our steady drumbeat about our taxadvantaged competitors will pay off whenever
Congress turns its attention to tax reform.
Fintech has dominated headlines in almost every
major financial publication in recent months as
countless new payment, lending and investment
© 2016
2015 American Bankers Association. All rights reserved. Reprinted with permission.
8
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Analyzing
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Analyzing Financial
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Introduction to Trust Products
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4/4/2016 - 7/24/2016
5/2/2016 - 8/21/2016
6/20/2016 - 7/24/2016
Managing Interest Rate Risk
General Accounting
Consumer Lending
4/4/2016 - 5/29/2016
5/2/2016 - 8/21/2016
7/11/2016 - 10/30/2016
General Accounting
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Economics for Bankers
4/11/2016 - 7/31/2016
5/9/2016 - 8/28/2016
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Consumer Lending
Economics for Bankers
4/11/2016 - 7/31/2016
5/9/2016 - 8/28/2016
Introduction to Mortgage
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Principles of Banking
Law and Banking: Principles
4/11/2016 - 7/31/2016
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Basic Administrative
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4/18/2016 - 5/22/2016
Marketing Financial Services
4/18/2016 - 8/7/2016
Law and Banking:
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4/25/2016 - 8/14/2016
Money and Banking
4/25/2016 - 8/14/2016
4/25/2016 - 8/14/2016
Supervisor Certificate
5/9/2016 - 8/28/2016
Commercial Lending
5/16/2016 - 8/7/2016
General Accounting
6/6/2016 - 9/25/2016
Managing Funding, Liquidity,
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6/6/2016 - 7/17/2016
6/6/2016 - 9/25/2016
CTFA Online Review Course
7/11/2016 - 10/30/2016
Introduction to Ag Lending
7/18/2016 - 9/11/2016
General Accounting
7/25/2016 - 11/13/2016
Analyzing Financial
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8/1/2016 - 11/27/2016
Managing the Bank's
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8/1/2016 - 9/4/2016
Commercial Lending
8/8/2016 - 10/30/2016
CRCM Online Review Course
8/15/2016 - 10/23/2016
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For more information about AmBA Training, log on to www.arkbankers.org or call 501.376.3741
9
POLITICAL PERSPECTIVE
Rhetoric Versus Reality in Politics
It's an election year, which means we’re going to
hear a lot of chatter about how terrible America
is and the need to make it great (again) or how
wonderful America is and the need to keep the
good times rolling.
Whatever your perspective, I’m urging you not to
panic.
Presidential election years are the worst for
hyperbolic speech. Incomplete dissections of the
nation’s problems and oversimplified solutions
to them actually happen daily, but we only tune
in for an overdose of it once every four years
when there is a referendum on who will occupy
the White House. Need some proof? Arkansas’s
recent primary offers an example.
In the 2014 general election — you remember
how big it was — with Sen. Mark Pryor versus
then Cong. Tom Cotton in the U.S. Senate race
and Asa Hutchinson versus Mike Ross for the
governorship, all eyes were on Arkansas. We were
poised and positioned for a massive voter turnout
of potential Presidential proportions we were
told. Only 852,642 Arkansans voted in November
2014, an election described as “defining for a
generation.”
In the recently concluded March 1 primary just a
few weeks ago, we had 639,146 voters cast ballots.
That number is 75 percent of what we saw in the
last general election. For comparison’s sake, in
the 2012 Presidential primary in Arkansas, just
315,007 voted and in the 2012 general election
we saw 1,069,468 turn out to cast Presidential
ballots.
The current Presidential field led by Donald
Trump and Hillary Clinton offers a stark
contrast of the state of the nation. Trump is
highlighting terrible trade deals, problematic
immigration concerns, and a rising national
debt. Hire him and he’ll reverse all of that and
make America “great again.” Clinton will attach
herself to President Obama’s economic record,
which includes job growth, low unemployment,
abundant low-cost energy and gas, and a muchimproved housing market.
Who are you going to believe? I urge you to
believe neither … or both.
None of the candidates running for the highest
office in the land are going to paint a complete
10
and accurate picture of what’s happening.
They will selectively find the good things (of
which they can take credit) and the bad things
(for which they can assign blame). It’s called
marketing their brand. If it comes down to
Trump versus Hillary, you’re either going to have
to “Stand with her” or want to “Make America
Great Again.”
My reason for encouraging you earlier to not
panic is because whoever wins the White House
will have little ability to make fundamental or
monumental changes to many of the current
policies of this land. True, they can sign or
rescind executive orders that will make a
difference, but major policy shifts will require
three branches of government to embrace it. The
executive branch might propose it, the legislative
branch is going to have to pass it, and the judicial
branch is going to interpret and provide the
guidance for enforcing it.
GUEST COLUMNIST
ROBY BROCK
Look to Obamacare for Case No. 1. After
contentious elections, razor-thin legislative votes,
and multiple Supreme Court challenges, the law
remains intact but widely interpreted. It is still
under assault from its opponents and held in
high regard by its supporters. Nobody elected
as the next President — despite what they say
— is going to walk into the White House and
immediately change any aspect of this law. It will
take too much consensus.
We live in a country now that is so divided that
finding common ground won’t happen even if it
is clear and obvious. Of the two major political
parties, neither can allow the other one a victory,
so they both must wallow in defeat. Our choices
are no longer as clear as giving women or people
of color the right to vote. Choices today involve
how to properly regulate air or water usage,
health care delivery, and financial markets. These
aren’t black-and-white choices — we live in a
country with choices that vary in 50 shades of
gray. Whatever changes are to come will come
incrementally.
Rest assured that the rhetoric you hear in this
campaign cycle won’t match the reality of what
can be achieved. Take it for what it is: messaging
to move the masses to show up to vote on
Election Day.
Roby Brock is the
Editor-in-Chief of Talk
Business & Politics, an
Arkansas-based multimedia news organization.
Read news or sign up
for daily newsletters at
TalkBusiness.net.
Convention
& Trade Show
ARKANSAS BANKERS ASSOCIATION ANNUAL
Join the Arkansas Bankers Association as we celebrate 125 years of service
to the Arkansas Banking Industry! This year's Annual Convention will be
held May 11-13 at the Little Rock Marriott and Statehouse Convention
Center in downtown Little Rock.
Featured Speakers
Senator John Boozman
U.S. Senate
(Invited)
125 Years
OF SERVICE TO THE
ARKANSAS BANKING INDUSTRY
Arkansas State Bank Department
Dan Blanton
James Burson
American Bankers Association
Cornerstone Advisors
Doreen Eberley
William R. Emmons
FDIC
Federal Reserve
Bank of St. Louis
Margaret Liu
Conference of
State Bank Supervisors
Benjamin McMahan
Karl Nelson
Dr. Steffen Schmidt
KPN Consulting
Iowa State University
Convention Events
PROUDLY CELEBRATING
Commissioner
Candace Franks
Federal Reserve
Bank of Kansas City
Annual Trade Show
CNA Chairman's Reception
Wednesday, May 11 5:00 p.m. – 7:00 p.m.
Thursday, May 12 7:00 a.m. – 2:00 p.m.
Thursday, May 12
PAC Silent Auction
Wednesday, May 11 5:00 p.m. – 7:00 p.m.
Thursday, May 12 5:30 p.m. – 7:00 p.m.
Spouse Event:
Marlsgate Plantation Tour
Thursday, May 12
10:40 a.m. – 2:15 p.m.
5:30 p.m. – 6:30 p.m.
DD&F Legacy of Leadership ABA
Annual Banquet & Officer Installation
Thursday, May 12 6:30 p.m. – 8:00 p.m.
Simmons Strawberry Breakfast
Friday, May 13
6:45 a.m. – 8:00 a.m.
Spouse Event: Walk the Rock
Friday, May 13
9:00 a.m. – 10:00 a.m.
March2016
2016 || The
TheArkansas
ArkansasBanker
Banker
March
11
11
2016
SECURITY
WORKSHOP
APRIL 28 & 29, 2016
CROWNE PLAZA, LITTLE ROCK
Bank security officers are challenged each day to be aware of the
perils affecting their banks, while also modifying the policies,
procedures, and practices to prevent losses. The 2016 Security
Workshop, scheduled for April 28-29 at the Crowne Plaza in Little
Rock, will address the security issues and concerns banks face,
including fraud, robbery, money laundering, and workplace
violence.
WHO SHOULD ATTEND
Security Officers
Cash Management Officers
Bank Legal Counsel
Operations Managers
Chief Information Officers
Branch Managers
CONTINUING EDUCATION
Attendants qualify for 9 Continuing Professional Education
(CPE) Credits in Specialized Knowledge & Applications in
group-live training.
Attendants qualify for 8.25 general CLE credits through the
Arkansas Continuing Legal Education Board.
Attendants qualify for 10 CFSSP, 6.5 CRCM credits through the
Institute of Certified Bankers (ICB).
FOR MORE INFORMATION
For more information, please contact the Arkansas Bankers
Association Professional development Department at
(501) 376-3741 or [email protected].
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The
FEATURED SPEAKERS
Arvin E. Clar, CFE
Thompson Consulting Group
Arvin works with the Thompson Consulting
Group, LLC as a security practitioner. Prior
to joining Thompson Consulting Group,
LLC., Arvin served with the Cleveland
Police Department for over 29 years, where
he held the assignment as a detective in the Financial
Crimes Unit. He serves as Adjunct Faculty at Cuyahoga
Community College, in the College of Criminal Justice,
where he has been an instructor for over 35 years. Arvin
is a Certified Fraud Examiner and is currently on the
Northeast Ohio Chapter CFE Board.
Barry Thompson, CRCM
Thompson Consulting Group
Barry is an international speaker, trainer,
consultant and writer who contributes to
Bankers’ Hotline and Bankersonline.com.
He is a security and compliance “guru” for
Bankersonline.com and organizes security
conferences for trade groups. Barry is recognized as a
speaker worldwide, presenting in Brussels, Belgium to
European bankers on internal fraud; at the United Nations
on identity theft; and to Japanese bankers on bank
security. Barry has worked in the financial services industry
for over three decades where he handled over 900
security cases and has been involved with investigations
and prosecutions at federal, state and local levels. He is the
author of 101 Security Tips!
SECURITY WORKSHOP AGENDA
Thursday, April 28
2:15 p.m.
Networking Break
8:30 a.m.
Registration &
Continental Breakfast
2:30 p.m.
Diffusing the Hostile Customer
4:00 p.m.
Adjourn
9:00 a.m. Internal Fraud:
Why Do We Miss the Signs?
How prepared is your bank for internal theft and fraud?
Defalcations/Embezzlements were one of the most
reported SAR events filed by financial institutions from
1996 to 2013. Internal embezzlements have caused
financial institutions to fail overnight. This riveting session
identifies the behavioral changes that can identify internal
frauds in the making! We will review the warning signs that
every staff member should look for or be able to identify
to help stop an internal embezzlement. Discover where
the internal thief will spend the stolen funds and how
they keep their stealing from being found. Know whether
you should do the investigation or hire a Certified Fraud
Investigator. This insightful program provides you the tools
needed to understand the workings of an internal fraud.
Handling difficult people is one of the hardest situations
staff is asked to manage on a regular basis. This program
reviews problems frontline staff and management could
face during interactions with accountholders. People
who become upset need to be diffused, and doing so is
often not an easy problem. If a staff member responds
to a question with a statement like, “That isn’t my job.
I don’t handle loans!” the accountholder who has had
problems getting someone to understand their situation
explodes. This can lead to yelling, threats or other serious
problems. Learn the methods to help you cope with
difficult accountholders. We will review causative factors,
warning signs and the proper use of cognitive listening.
This segment will provide you with best practices on how
to diffuse a difficult person.
Friday, April 29
10:15 a.m.
Networking Break
8:00 a.m.
Continental Breakfast
10:30 a.m.
Preparation, Risks, &
Critical Robbery Debriefing
8:30 a.m.
Money Laundering Simulation
10:15 a.m.
Networking Break
10:30 a.m.
Conducting Investigations:
All the Way to the Courtroom
12:00 p.m.
Adjourn
Teller pods and cash dispensers–are they changing the
bank robbery landscape? Even in this high-tech age,
old-fashioned bank robberies are still a cause for concern.
While quick, easy and low-risk targets are still a robber’s
choice—you can stop the attraction toward your branches.
Let’s re-examine the renewed emphasis in what employees
should do before robberies occur that are at the forefront
of prevention. This session will also highlight other robbery
tools being employed to prevent, identify and apprehend
bank robbers. After a robbery, you will know what is
needed in the first 24 hours working with law enforcement
and counselors for your staff. This session provides you a
step-by-step understanding of what will be expected of
you right up to the court trial.
12:00 p.m.
Lunch
1:00 p.m.
The 15 Worst Security Mistakes
There are hundreds of ways to make critical security
mistakes within a financial institution -- and there’s so little
time to deal with the aftermath created by those mistakes.
This session identifies the 15 worst security mistakes
that consultants find credit unions making and how to
correct them. Both the mistakes and remedies are drawn
from Barry Thompson’s extensive experience as a security
consultant, trainer and writer.
You know what money laundering is, but would you
recognize it if you saw it? As BSA requirements become
more severe, many financial institutions are using
technology to identify the money launderer. Sometimes
staff don’t understand the reasons why the technology is
telling them something is wrong. This interactive session
will train you to think like a money launderer. It will provide
a useful format to educate risk management staff at your
bank about the BSA function.
Conducting investigations can be one of the most
daunting jobs for the financial institutions professional.
In this session, we will outline the steps for internal and
external investigations and who should be assigned
that duty. Attendees will learn the importance of active
listening, remaining objective, documentation and
evidence collection.
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Learning from the Error of Our Ways
ABOUT THE AUTHOR
Barry
Thompson is
the Managing
Partner of
Thompson
Consulting
Group, LLC.
Thompson
spent 22 years
in banking with roles as executive
vice president, senior vice president,
treasurer, compliance officer, and
security officer.
Hear more from
Barry Thompson at the
2016 Security Workshop
April 28-29!
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A national banking association called
Thompson Consulting to seek advice on how
to help a member institution that had been
robbed. The institution had no idea where
to obtain counseling for a staff member and
needed immediate assistance. Working with
our contacts, we were able to find a reputable
service and contacted the institution within
the hour. After supplying the information
needed, we inquired about the robbery, which
had taken place the previous week. Here’s
what a representative from Human Resources
told us:
The branch is small and staffed by three tellers
and a branch manager who wasn’t present
at the time of the robbery. As far as security
measures go, the branch had been built with
a man trap installed at the entry door. This
man trap had been equipped with sensors to
determine if someone were carrying a weapon
and would lock if the sensors were activated.
A teller, who was seven months pregnant, was
approached by the robber, who demanded
cash and claimed to be carrying a gun.
Witnessing the crime, the teller next to her
immediately activated the panic alarm. After
receiving the money from the first teller’s cash
drawer, the robber started to exit the building.
The teller who had sounded the alarm now
pressed a button that locked the man trap
door behind him. Hearing the audible click
of the locking man trap, the robber turned
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The
around, threatened to shoot everyone if they
locked the door he was about to exit, and then
ran away. Law enforcement soon arrived and
everyone in the branch survived the robbery
without injury.
The branch re-opened Monday, with everyone
returning to work except the pregnant teller
(who did return on Wednesday). This was the
teller in need of counseling.
The HR person went on to tell us that this
same branch had almost been robbed two
weeks before. In that episode, the robber
arrived, checked out the man trap, and left
before entering the bank. We immediately
inquired if the bank had made any changes
at the branch or if the security officer had
performed any physical risk assessments there
recently.
The HR person’s response was, “What do you
mean by ‘physical risk assessments’?”
We explained that there was likely a reason
for the sudden increase in robbery attempts
at their branch. Several factors could be
involved, including increased security at
other institution branches in the area or
environmental changes at their location.
The HR person cut off the explanation with,
“I have no idea what the security officer
has done in that regard. He’s in a different
department. Besides, all the banks in this area
get robbed; it was just our turn!” With that,
signals a major problem within the
institution.
Financial institutions should always take
steps to be prepared for a robbery. When
any of the situations below exist, your
institution may a have a problem:
The financial institution has never
been robbed and isn’t worried about it.
The financial institution hasn’t been
robbed in a long time, so there is little
concern about it happening again.
The security officer has never been
sent to training.
The financial institution has lost
its trained person to retirement or
another institution.
Here are some questions to help you
determine if your institution has a
potential problem on its hands or not:
Does your security officer receive
annual training on security issues?
she assured me she didn’t need any more
help and ended our conversation.
If your financial institution is robbed,
who will respond?
Of course, the most frustrating aspect of
this experience, as a professional trainer/
consultant firm, was being asked to help
the institution and then to be told, in so
many words, “Sorry, we don’t want to hear
what you have to say.” Nevertheless, we
can still learn quite a bit from this story
by reviewing the situation in order to
identify some of the weaknesses in this
institution’s security program.
What role will Human Resources play?
First of all, we can assume that
management must have at least initially
been concerned about protecting staff and
customers because the bank had already
gone to the expense of installing a man
trap, a device which costs about $100,000.
What was missing, however, was the
training component. Staff members
should have been made aware of the fact
that a man trap cannot guarantee their
safety and they should have been made
aware of the dangers of activating the
alarm while a robber is still at the teller
window.
In addition, Human Resources and the
security officer should have been working
together and an employee assistance
program should have been in place. When
an incident occurs on a Friday, yet the
needs of staff members aren’t considered
until the following Wednesday, this
Who takes control after the robbery?
Is it someone trained for the situation
or a senior officer with no background
in dealing with robbery?
When was the last time a physical
inspection was performed at your
locations, both day and night?
If your financial institution cannot answer
these questions correctly, it might find
itself on the receiving end of a law suit,
which ultimately translates into increased
insurance costs. Members of management
who have never before been involved in
a lawsuit will be amazed at the amount
of money and time they’ll have to spend
producing records and answering
subpoenas.
Every financial institution should have
a plan for the robbery situation it will
inevitably face. This plan should outline
who is responsible for working with law
enforcement and the steps to be followed
after the robbery. Most importantly, the
bank should establish a program for day
and night inspections in order to identify
any weaknesses in security that might
make the institution a target in the first
place.
Copyright 2016, Barry Thompson, All rights reserved.
March2016
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ArkansasBanker
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March
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Get Social:
Banks
How Social Media Impacts Your Bank's Marketing Strategy
When
Social Media: ten years ago, we thought it was a fad for teen and twenty-somethings, now it's a growing platform
that impacts daily interactions — with our friends, with our community, and with our customers. Social media
allows us to stay informed of the latest news (or gossip), research companies based on valued opinions, and
connect with friends around the globe. Regardless of whether we love it or loathe it, there is no denying that Social
Media has expanded our world.
That means it is also expanding the way we do business. Social media provides financial institutions the
opportunity to gain a competitive edge by connecting with consumers of all generations. ...and it's not just
about connections, it's about relationships. Social media is a platform that allows financial institutions to cultivate
relationships with a demographic that no longer walks into a traditional branch.
According to the American Bankers Association, the top reasons consumers connect to their financial institution’s
social channel include receiving information about financial services, receiving information about offers or
promotions, reviewing other consumers’ opinions or advice or post reviews, and conducting customer service
related activities. Customers who are connected to their bank via social media and customers who are interested in
connecting have a higher usage of financial products and services.
To get a better perspective of the social media landscape in Arkansas, we caught up with Mike Sells of the Sells
Agency in Little Rock, as well as four Arkansas bankers who are "in the trenches" of social media marketing: Molly
Carpenter of FNBC Bank in Ash Flat; Chukwukere Ekeh of Citizens Bank & Trust Company in Van Buren; Ryan Taylor
of Centennial Bank in Conway; and Amanda Turner of First National Bank of Wynne. Let's join the conversation!
What Social Media Platform Best Suits Your Brand?
Pinterest
Facebook
LinkedIn
1.5+ billion users
Ages 25-54
414 million users
Ages 30-64
Purpose: Relationship bu
Best For: Building brand
ilding
loyalty
Downside: Limited rea
ch
Instagram
Purpose: News and net
working
Best For: Business devel
opment
Downside: Limited intera
ction
100 million users
Ages 18-35
marking
Purpose: Visual book
nd loyalty
Best For: Building bra
ly, very
Downside: Images on
ic
ph
gra
mo
de
ific
spec
400 million users
Ages 18-34
Purpose: Relationship building
Best For: Photo sharing
Downside: Images only
Sean Williams
President & CEO First National Bank of Wynne
Social media is critical today because, for
many customers, it’s the highest touch point.
It’s a must!
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Twitter
320 milli
on use
Ages 18-4 rs
9
Purpose
: News a
nd article
s
Best For
: Public re
lations
Downsid
e: 140 ch
aracters
or less
Perceived Impact
of Social Media 71% of
Arkansas Bank CEOs
surveyed say
Social Media
has an impact
on their bank
The Arkansas Banker Arkansas Bankers Association
What is your strategy for social media in your bank?
15
%
are neutral
14%
say there is
no impact
Mike Sells
Owner, The Sells Agency
Little Rock Area | Marketing & Advertising
In your professional opinion, what is the
importance of banks utilizing social media platforms?
Younger consumers expect the companies they do business
with to be on social media. They have become so used to asking
questions and gathering information on social media channels
that if a bank isn’t engaging them in those channels, they will look
elsewhere to find a bank that meets those expectations.
Also, banks need to be on social media to know what is being
said about them — positive or negative — by the customers and
communities they serve, and have an opportunity to engage in
those conversations that are happening. That’s one of the major
truths that banks need to understand — your brand is likely a part
of conversations online whether you are there or not. By engaging
in social media, you get to not just start conversations but engage
in those that are happening anyway
What policies should a bank have in place before joining
the world of social media...and, taking into account the
ever-evolving social world, how flexible should those
policies be?
First of all, there are policies that you have to have in place in order
to be compliant and stay out of trouble with regulators. Beyond
those, banks need to be very intentional about policies pertaining
to who can represent the bank in social media. While some
employees may want to represent the bank online, it is important
to make sure employees know that anything they see online that
should be responded to by the bank, they need to alert the social
media team at the bank and allow the official social media team to
handle the response. We also recommend that policies be in place
to keep employees from launching social media platforms for their
particular department, branch or area. Sometimes when a bank
decides to jump into social media one of the first responsibilities is
to clean up the “unofficial” pages that exist.
Molly Carpenter FNBC Bank
We view our social media platforms as a way to
build community and to bring awareness to various
things we are involved in across all of our markets.
We are pretty firm in our belief that our platforms
aren't for selling products and services for a couple
of reasons. For one, our customers are inundated
with products and services daily from all corners of
the Internet. We simply don't want to be another
pushy sales message. Second, our brand is centered
around being community bankers. I think our social
media presence should definitely always speak
to that truth. And third, and probably the biggest
reason for me, personally, is the regulatory burden.
Since FFIEC recommends treating social media posts
as you would any newspaper ad, I find developing
those disclosures and links cumbersome. When
you're simply sharing information about your
community involvement, you're really able to lift up
your community and your employees. It brings the
'community banker' factor into more clear focus.
Chukwukere Ekeh Citizens Bank & Trust Company
Our social media strategy is one determined to not
necessarily sell, sell, sell, but create value, value,
value. We create content that entertains, informs,
and is interesting. Facebook has been our main
platform, but as we branch out into Instagram,
Twitter, & Pinterest we try to use them as natively as
possible where we fit into people newsfeeds instead
of distracting from them.
Ryan Taylor Centennial Bank
We pride ourselves on relationships. First and
foremost, we want to make sure we supply a
personal touch to any communication we have
with our customers and visitors on any social media
platform. Our ultimate goal is to enhance your
personal experience and make it as seamless as
possible. In addition, we work to give our visitors
and customers information about our community
works and educate them about our products and
services.
Amanda Turner First National Bank of Wynne
First National Bank’s social media strategy is based
around our tagline, “It’s all about relationships”.
Rather than promoting products, we focus on
building connections with those in our community.
We do this by posting material we think our
audience finds relevant, interesting and helpful;
which can vary from highlighting the “First National
Bank Player of the Week” for the local football team
on our social media pages, hosting a giveaway to
increase traffic to our online pages and lobby or
helping spread the word about events going on in
our community.
March
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How important is social media in your bank's
marketing strategy?
Social media is a key element to First National
Bank’s marketing strategy. Our goal is to form
meaningful and real relationships with each one of
our customers, but that can be difficult to do if we
are only available at our bank locations. Because
of social media, First National Bank has been able
to generate loans through simple forms we have
placed on different sites, assist customers with
questions or difficulties they may be having and
be part of the conversation that is happening. We
strive to make our banking products up-to-date
and convenient. With people constantly searching
Facebook or Twitter for answers, locations, hours
and so much more, we want to make sure we’re part
of that conversation and providing the answers.
There are conferences all over the country courting
banks to come and be a part of discussion on this
very topic so I think many banks would agree it is
important. We understand the growth opportunity
we have within the social media aspect of our
strategy but our marketing team focuses equally
hard on every aspect of communication from print
to digital media.
We’ve seen banks utilize social media in a variety of
ways...do you feel it’s best to use it to sell products &
services, or to solidify brand image?
We are talking about “social” media. It’s not called “marketplace”
media. The simple definition of “social” according to MerriamWebster is: relating to or involving activities in which people
spend time talking to each other or doing enjoyable things
with each other. So social media is an online gathering of
connected individuals who want to spend time talking to each
other…much like an informal party at someone’s house. If you
were invited to someone’s informal party how appropriate
would it be to show up and try to sell everyone in the room a
credit card? Would you be invited back to the next party? The
same is true on social media — if you try to turn it into a selling
opportunity you will get unfriended, unfollowed, blocked or
ignored.
The best utilization of social media for banks is in building
brand awareness and brand preference by being seen as a
relevant, involved, informative, active and interested part of
people’s lives. Be a brand that people can relate to. If you do
that properly and with patience, you will sell more products
and services over time. There are appropriate ways to promote
products and services through social media and many banks
have found some success in doing so, but it should not be a
primary utilization of social media
Social media is a growing aspect of our strategy as a
whole because it’s a way to reach and communicate
with the next generation as well as solidify our
brand in the ever-growing digital world. Social
media is like a party and you can be the life of it
or absent, with the latter potentially harming your
business.
Where are Arkansas Banks?
71%
Facebook
57%
Twitter
In everything I do, I think about social media's role.
Social media used to be something you could think
about for certain projects, and it wasn't really a
part of the traditional public relations toolkit. Now,
it is the biggest and best tool in that toolkit. Your
reach is so much further, and you are able to have
two-way conversations with your customers... It
gives a voice to your customer and allows them to
give valuable feedback, including great new ideas. I
know we've all heard it, but it is true: Your customers
ARE talking about you. Don't you want to be a part
of that conversation?
18
Social media has also been the greatest tool for me
professionally. I have been able to tweet bankers
from all over the country to share ideas and
information. I'm still pretty new to the community
banking world, and it's opened a lot of doors for me
that I may have otherwise spent my entire career
trying to open. If you aren't utilizing social media as
a community banker, I highly encourage you to do
so soon.
29%
LinkedIn
14%
Instagram
14%
Pinterest
Follow us on Twitter @ArkBankers
Like us on Facebook!
Tracy French
President & CEO Centennial Bank
You can definitely make assumptions based on
your posts, but most importantly social media
provides a look into your bank’s personality.
How can community banks with limited staff maintain
their social media presence?
Only by having a dedicated person on-staff or hiring a thirdparty to handle it. If it isn’t on one person’s job description to
manage and maintain, it won’t get done on a regular basis or, if
it does get done regularly, it will likely not be well planned out
to achieve specific goals and objectives. Of course, this means
understanding that it takes more than a few hours a week to
do this well. If someone already has enough responsibility to
account for the majority of a 40 hour week and you just add
social media on top of their current duties, it will likely create
problems.
What is your advice to banks who are still hesitant
about having a social media presence?
Don’t do it until you are ready to do it right and to do it
consistently, but recognize that you are on social media
whether you are involved in the conversation or not. Seek
experienced marketing counsel to understand all the ins and
outs, if you don’t have that expertise in-house.
How do you engage customers on social media?
It's important to provide content that is pertinent
to your communities. I guess that is really the
thought process behind our strategy. By sharing
things that people care about, it encourages
conversation. I think there are a lot of great banks
across the nation who have really gotten social
media right. A few examples are my friends at the
Citizens Bank of Edmond (Oklahoma) and the Bank
of Ann Arbor (Michigan). If you aren't familiar with
how they are taking social media to the next level,
I highly encourage you to check them out. Every
idea you have for customer engagement doesn't
have to be a new idea, it just needs to be the best
idea for your customers and your communities.
Our demographics are not anything like Edmond's
or Ann Arbor's, but we are able to grab inspiration
from what they're doing. There are a lot of other
great banks out there if you're willing to look and
connect.
We engage customers through a variety of methods
by showing our different community involvement
activities, running sporadic contests to win prizes
with likes/hearts/RT’s to serve as entries.
Social Media Best Practices
from the American Bankers Association
Each social media platform has a different personality, which
makes the way in which we use each platform different.
Because of the difference between what people choose to
share and how they communicate through each platform, it's
important to keep your message consistent with the personality
of the platform.
Use social media to deliver information in a concise
and innovative way.
Use hashtags and abbreviations to take the place of longer
words, phrases, subjects or events. Because they are searchable,
hashtags are a great way to make your presence known and see
what others are saying on the topic.
Studies have shown that tweets and posts with links, photos,
infographics, videos, and other visual elements receive greater
levels of engagement.
Financial institutions are able to address privacy and
security concerns through social media, which have been
cited as top reasons customers connect with their banks
online.
The one word answer is “personally”. We had an
“Ugly Sweater” campaign with bank employees in
December that customers and visitors voted the
winner on. We like to show our personality from
time to time. It isn’t always about banking and
products. In truth, this is the ultimate question
and the one that makes coming to work every day
exciting.
Engaging customers on social media relies on
keeping information appealing, to the point and
significant. We learned that posts with text only
typically gets less than 100 views on Facebook, but
posts with pictures that illustrate the point with less
words do considerably better. We get customers
involved and aware of our online presence through
our monthly email newsletter. Our newsletter covers
a variety of topics and one being what we’ve been
up to the past month. One photo of staff cleaning
up the highway or eating lunch with a school buddy
will automatically link the customer to the complete
album on our Facebook page once the photo
is clicked. Out of all the topics in our newsletter
(usually about four) the photos tend to have the
highest click-through rate.
March
March2016
2016 || The
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ArkansasBanker
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125 Years of the Arkansas Bankers Association:
The Great Flood of 1927
Arkansas suffered a severe economic blow from
the Flood of 1927, which put almost half of the
state’s cropland under water. The Mississippi
River remained at flood stage for a record 153
days from April through August that year;
more than 350,000 people were affected by
the floodwaters, more than 2 million acres of
farmland was washed away, and nearly 100
Arkansans perished in the disaster.
The following is an article detailing ABA’s
decision to postpone its Convention, originally
slated for April 27-28.
It was a gloomy afternoon on April
19 when bankers gathered to render a
decision on whether or not to hold the
Annual Convention. Rain was pouring,
the floods were rising, one by one the
railroads were going out of business,
highways were cut off, wires were
down and almost out. The result of a
telegraphic pole of our council men and
group chairmen was read. They had been
requested to wire their own opinions
and the sentiment of bankers in their
localities. All those voting “yes” were in
localities not then reached or seriously
affected by the cloud bursts or flood
waters. The Convention was declared
“off.”
The wisdom of this conclusion was
confirmed as the dates of the Convention
drew nearer, for the situation steadily
grew worse. While conditions in and
around Little Rock had improved and
railroad service was partially restored
during Convention week, it would
have been exceedingly difficult and
inconvenient for many bankers to
come. In the midst of this disaster and
widespread privations and suffering a
Convention would have been decidedly
out of place.
An aerial view of flooding in Lake Village in 1927.
The Impact on our Nation
The following is an excerpt from
Senator T.H. Caraway’s address at a celebration
in honor of Secretary Herbert Hoover in
Little Rock on June 5, 1927.
The waters that overwhelmed us came
from a third of the states of this union,
yet the caring for this flood has been
treated as if it were a local problem and to
be cared for by the local communities. It
seems to have been forgotten that while
loss incident to the flood and it threatened
recurrence falls primarily on the people in
the lower valley, that secondarily it affects
the welfare of all the people in the United
States.
Many hundreds of millions of dollars
loaned rest for security for their
repayment upon the lands recently
submerged. This money has been loaned
by the Federal Reserve Banks, by the
Flood damage in
downtown McGehee
in 1927. After being
pummeled by the
muddy waters of the
Mississippi River, many
Arkansas towns, roads,
and highways required
significant rebuilding.
20
2016
Federal Farm Land Banks, by the Joint
Stock Land Banks, and all other financial
institutions through this country.
Hundreds of millions of dollars are
invested in the securities issued by
utilities, railroads, levee and drainage
districts, by street and highway
improvement districts within this
territory.
In addition, more than a fourth of the
spindles in America look to this territory
for the raw cotton out of which textiles are
spun, that give employment to hundreds
of thousands of people in the mills north
and east of us, and which furnish clothing
for one-sixth of all the people of the earth.
A bit more than one-fifth of the cotton
grown in America is grown on lands but
recently inundated.
Sugar is a household necessity. One-half
the cane sugar grown in America is grown
on lands now under water.
...it is conceded that the people residing
in the valley of the Mississippi and its
tributaries, should the government give
adequate protection, at public cost, against
floods, would receive a special benefit.
The special benefit is only incidental, the
real benefit is to the people as a whole.
INDUSTRY NEWS
It’s Time to Teach
Children to Save!
th
April 29 Marks 20 Annual Teach Children to Save Day
It takes a village. As a hometown banker,
you know that it truly does take a
village to raise a child... and that local
schools, businesses, and community
organizations all have a stake in not
only raising good kids, but also in
creating good consumers.
April 29 is Teach Children to Save
Day — take this opportunity to lead
your community in its commitment to
growing a money-savvy generation!
Established by the American
Bankers Association in
1997, Teach Children
to Save is a national
campaign of banker
volunteers to educate
young people about the
importance of developing
a lifelong savings habit. Each
year, Arkansas bankers join
over 13,000 bankers from
across the country taking part in this nationwide effort to improve
financial literacy. Entering its nineteenth year, the program
has reached 7.2 million young people through the time and
commitment of local bankers.
Banks can register to participate with the AmBA’s Teach Children
to Save program, which gives them access to free resources,
including presentation planning tools, lesson plans, media guides,
and online training.
Once your bank is registered, volunteer bankers schedule
classroom visits to help students explore the world of saving
through hands-on lessons and activities. Lesson plans are available
for a wide range of ages, and cover a variety of topics including the
difference between needs and wants; identifying expenses, tradeoffs and ways to cut spending; returns on investments; and saving
for unexpected problems.
Don’t stop at the classroom! There are Teach Children to Save
resources that can be sent home to parents, or through local
media outlets.
If you would like more information on Teach Children to Save
Day, or would like to register your bank for the program, log on to
www.aba.com/Teach.
experience direction
BKD National Financial Services Group
Where are you headed? How do you gain a competitive edge when the only certainty is change?
BKD National Financial Services Group can help. Our 420 dedicated professionals can help you
understand the issues and confront them with confidence so your institution can forge ahead
with certainty.
Ryan Underwood // [email protected]
Gary Edwards // [email protected]
501.372.1040 // bkd.com
21
MEMBER NEWS
Simmons Bank to
Sponsor Conference on
the Future of the Delta
Simmons Bank will sponsor a one-day conference on the
future of the Arkansas Delta region on Thursday, April 7,
at the Pine Bluff Convention Center.
The conference, titled “The Arkansas Delta: Why It Still
Matters,” is designed to help community leaders network
with each other and discuss how towns can be managed
in the face of a declining population base.
The conference will begin at 9 a.m. and conclude at 4
p.m. A catered lunch will be served at noon. There’s no
registration fee, but those planning to attend are required
to register in advance at www.simmonsfirst.com/delta.
Mountain Home Students
Earn Banking Certificates
Thirteen business students from Mountain Home High School Career
Academies earned their Principles of Banking Certification through
Arkansas Bankers Association in December. The students were honored
at an awards luncheon provided by Twin Lakes Community Bank at
ASUMH – The Sheid.
Earning their certifications were: top to bottom - Logan Adams, Kyle
Bodenhamer, Adrian Jackson, Samantha Bradshaw, Lydia Lagg, Brandon
Belcher, Dominic Grimsdale, Amy McDonald, Bradley Manwarren, Mason
Graves, Sierra Rose Villalvazo, Mandy Barnett; not pictured, Sierra Dye.
Also pictured are TLC Bank Employees, Stephen Yates, Jeanell Vigna,
and Marcus Walser.
The Arkansas Bank Directory
2015
2016
ARKANSAS BANKE
RS ASSOCIATION
BANK DIRECTORY
2015-16 Bank Directories are still available!
YOUR GUIDE TO THE
ARKANSAS FINANC
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Little Rock, Arkansas
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Contact Traci at [email protected] to order yours today!
22
“For years, many parts of east Arkansas have been losing
population due to the mechanization of agriculture and
other factors,” said George Makris Jr., the chairman and
chief executive officer of Simmons First National Corp.
“Unfortunately, that trend has accelerated in portions
of the Delta since the turn of the century. It’s time for
those who craft public policy in our state to come up
with a comprehensive plan for dealing with the problems
associated with outmigration from the Delta.
“Simmons Bank has been proud to call Pine Bluff home
since 1903. And we’re proud to sponsor this public policy
conference in Pine Bluff that hopefully will spur efforts to
come up with a coordinated approach to addressing the
issues we face.”
The co-chairmen for the conference are Rex Nelson
of Simmons Bank, Judge Raymond Abramson of the
Arkansas Court of Appeals and Ritter Arnold of E. Ritter
& Co.
Speakers will include:
Dr. John Kirk, the director of the University of
Arkansas at Little Rock’s Institute on Race and
Ethnicity and the school’s Donaghey Distinguished
Professor of History. Kirk will speak on the
complicated history of race relations in the Arkansas
Delta.
Mike Preston, the executive director of the Arkansas
Economic Development Commission, who will speak
on economic development in the Delta.
Greg Hamilton, a senior research economist,
demographer and director of research at the Institute
for Economic Advancement at UALR. Hamilton will
speak on outmigration in the Delta.
The conference also will feature panels on health care,
education, agriculture and economic development.
FNBC Collaborates With Local Elementary
Schools to Offer Financial Literacy Program
A July 28, 2014 article from Examiner.
com speaks to what many experts,
including the Financial Literacy and
Education Commission, believe is a
burgeoning problem for American
families; “Financial realities impact the
lives of nearly everyone. However, too
many students emerge from schools
largely uneducated about finance even
while they are forced to learn math
such as calculus, which is useless to the
majority of the population.”
First National Bank of Crossett has
decided to address the problem of
financial illiteracy with a program called
Student-Banking, which teaches children
about the value of money; how to save it,
spend it and invest it. FNBC President
Gene Crawford says he believes the timing
is right for this program because more
and more educators are beginning to use
the phrase financial capability rather than
financial literacy.
“While financial literacy focuses on
financial knowledge, the phrase financial
capability couples the value of academic
education with real-world experience,
which is the basis of Student-Banking”
Crawford said.
The Student-Banking program includes
over 150 lessons and activities used in
elementary schools and at home to help
children understand the value of money
First National Bank of Crossett President Gene Crawford makes a classroom visit to a
local elementary school for the bank's ongoing Student-Banking program.
and how it can be used to improve their
lives now and in the future. Rather
than grade-specific, the lessons become
gradually more difficult allowing teachers
and parents to match the appropriate
learning difficulty with the individual
child.
and children, including lessons, deposit
ledgers and saving-bags for collecting
and transporting money for deposit are
provided through the Student-Banking
sponsorship. Student savings can be
deposited at school, or at an FNBC
branch bank.
The real-world component has children
managing their own savings accounts.
All the necessary materials for parents
The program was launched in January
with “Bank Nights” at two local schools:
Hastings Elementary and Anderson
Elementary. FNBC customer service
representatives will open a bank branch
twice per month at each school. This
gives students an opportunity to
experience making a deposit with a bank
employee — as if they came to a “real”
bank branch.
"Bank Night"
open houses at
local elementary
schools gave
bank employees
the opportunity
to engage with
both students
and parents.
“We believe the Student-Banking
financial literacy program defines FNBC’s
dedication to community reinvestment.
In the long-run, developing financially
literate children who grow to become
financially responsible adults is a win
for everyone including our bank,” said
Crawford.
23
ASSOCIATION NEWS
Allen Joins ABA
Jackson Named Arkansas
Admin Assistant
Bankers Association SVP/COO as
The Arkansas Bankers
Barry Jackson has been named Senior
Vice President and Chief Operating
Officer for the Arkansas Bankers
Association in Little Rock. Jackson
began at the Association on February
29, 2016.
In the SVP/COO role, Jackson
will provide oversight to the
processes and day-to-day
operations of the Association,
as well as essential support and
leadership to the Professional
Development, Communications,
Government Relations, and Finance
departments. He will also continue
the Association’s commitment to
providing its members various
programs and services to meet the
needs of Arkansas’s banking industry.
“Barry’s extensive experience in our
banking industry – specifically his
leadership in marketing and new
products – will be a great asset to
our members,” said Bill Holmes,
president & CEO of the Association.
“I am confident that his expertise and
leadership will help our Association
fulfill its important responsibilities
to support a strong financial sector,
which is so crucial to economic
growth in our communities and our
state.”
Jackson has over 14 years of banking
experience, leading customer focused
driven teams
through retail
and marketing
delivery
channels. He
has extensive
knowledge
of market
research and
analytics,
consumer
relationship management, digital
strategic positioning, product
development, and media relations.
Prior to joining the Association,
Jackson served as Vice President &
Product Manager for Simmons First
National Bank. Formerly, he was the
Senior Vice President and Marketing
Manager at Metropolitan National
Bank. He has also held positions with
AmSouth Bank and Regions Bank in
Memphis, Tenn.
Jackson is a 2000 graduate of the
University of Mississippi, Oxford,
where he received a bachelor’s degree
in business administration with an
emphasis in marketing.
Originally from Jonesboro, Barry is
the son of long-time Arkansas banker
Ron Jackson and Susan Ferguson
Jackson. He resides in Little Rock
with his wife, Rachel, and children:
Greer, four, and Connor, one.
ABA Joins Safe Banking for Seniors Campaign
The ABA is joining the American
Bankers Association Foundation’s
Safe Banking for Seniors campaign.
Through this campaign, ABA will
mobilize bankers across Arkansas to
educate older Americans and their
caregivers about elder financial abuse
and how to prevent it.
“We’ve found that bankers are often
the first line of defense against elder
financial fraud from educating and
advising customers to spotting the
signs of abuse,” said ABA President &
CEO Bill Holmes.
24
Registered bankers will receive event
materials, lesson plans, outreach tools
and best practices through the AmBA
Foundation. Lesson plans focus on
the following topics:
Identifying and Avoiding Scams;
Protecting Your Assets by
Preventing Identity Theft;
Choosing a Financial Caregiver;
and
Acting as a Responsible Financial
Caregiver.
Banks can register to participate in
the initiative at aba.com/seniors.
Association is pleased to
announce the addition
of Carol Allen as
Administrative Assistant as
of February 25, 2016.
In this role, Allen will act
as the ABA’s receptionist
and provide support for the
association’s educational
and government relations
programs.
Allen comes to the ABA with a background in
advertising and public relations, after having
previously held the position of Public Affairs
Coordinator at CJRW for almost 10 years.
Additionally, she has experience in the commercial
real estate industry and the non-profit sector.
Brenda Scarbrough
Named Professional
Development
Coordinator
Brenda Scarbrough has
been named Professional
Development Coordinator
for the Arkansas Bankers
Association.
In this role, Scarbrough
provides organizational
support for all of the
professional development
events the ABA offers
its members, including
live events, in-house bank training courses and
webinars. Her duties include the oversight of
event registrations and on-site event coordination,
correspondence with speakers and bankers,
coordination of bank vendors and event
sponsorships, and various administrative duties
within the professional development department.
She supports the department’s mission of providing
continuous learning and career, professional and
leadership development to Arkansas bankers.
Scarbrough joined the Association in 2014 as
the Administrative Assistant. She had previously
taught in elementary public schools for twenty-five
years.
BANKER NEWS & MOVES
ARVEST HIRES WILLIAM
FISHER AS SVP OF
COMMERCIAL BANKING
Arvest Bank
announced that
William “Will”
Fisher has been
hired as a senior
vice president
in the bank’s
commercial
banking division in Morrilton.
Prior to joining Arvest, Fisher was
a location compliance inspector
at Southwestern Energy. Prior to
Southwestern Energy, Will spent
10 years at Petit Jean State Bank
where he was a vice president
and loan officer.
“Will is going to be a great asset
for our customers in Morrilton
and the community as a whole,”
said Pat Murphy, community
bank president for Arvest Bank
in Conway and Morrilton. “He
brings a great deal of experience
to this position and is focused
on supporting and growing
this community. We are excited
to have someone with Will’s
experience join the Arvest team.”
Fisher is a native of Wynne. He
earned a Bachelor of Science
in engineering from Arkansas
Tech University in Russellville
and has lived and worked in
the Morrilton area most of his
professional career.
JOHN CRAIG JOINS
BANCORPSOUTH
BancorpSouth
has announced
John Craig
has joined the
bank as First
Vice President,
Commercial
Lending. Craig
brings 21 years of banking
experience with a focus in
commercial lending.
Craig is a 2009 graduate of the
American Bankers Association
National Commercial Lending
School at Southern Methodist
University in Dallas, TX. He
received an Executive Master of
Business Administration degree
from Troy State University in
Troy, AL in 2005 and graduated
from the School of Banking at
Louisiana State University in
Baton Rouge, LA in 2003. Craig
received a Bachelor of Business
Administration degree from
Northeastern State University in
Tahlequah, OK in 1994.
Craig’s community involvement
includes service as a board
member for Project Compassion,
Inc. and a member of the
Literacy Council of Western
Arkansas.
“We are pleased to have
someone as experienced and
capable as John join our team
as we continue our focus on
serving our customers and
growing our Fort Smith market,”
said Jim Patridge, President of
BancorpSouth’s West/South
Arkansas Division.
WELCH PROMOTED TO
SR. EXAMINER
The Arkansas
State Bank
Department
has promoted
Johnathon
Welch to
Bank Senior
Examiner.
Welch has been at the Bank
Department since February 2013
and is a commercial examiner in
the agency’s Northwest Arkansas
office.
Prior to being hired at the Bank
Department, Welch had served
as a Trust Coordinator since
January 2011 at Merchants
& Planters Bank, Newport.
Welch received a Bachelor of
Science degree in accounting
at the University of Arkansas,
Fayetteville, in December 2010.
A Bank Senior examiner must
demonstrate the ability to
deal with all situations and
to conduct an examination
without supervision. The
institution that the examiner
will be expected to examine will
be more complex than those
examined by a Bank Junior
Examiner and might present a
broad spectrum of problems or
challenges. The examiner must
have the ability to analyze the
institution completely in light of
all relevant circumstances, and is
expected to manage all aspects
of the examination process.
This includes performing a
pre-examination review to
determine the scope of an
examination, and preparing
agendas for - and conducting
- meetings with bank
management and the board of
directors.
Overall, a Bank Senior Examiner
must be able to handle a wide
variety of problems with very
limited supervision. Another
responsibility of this examiner is
the training of examiners with
less tenure.
HARRISON YOUNG AND
KATHRYN HICKS TO LEAD
CENTENNIAL BANK IN
MOUNTAIN HOME
Harrison Young and Kathryn
Hicks have recently taken
leadership roles at Centennial
Bank in Mountain Home,
according to Deana Osment,
Division President NEA.
“Harrison is a natural and
welcome addition to our
Mountain Home team,” said
Osment. “His experience at
Centennial Bank and his local
connections have given Harrison
a great start serving loan
customers in the area,” added
Osment.
“Kathryn has been with
Centennial Bank for 17 years
and certainly has the banking
expertise to lead our Mountain
Home market. Her experience
in all aspects of retail banking
will continue to be a great asset
to our customers and our team,”
said Osment.
Harrison
Young, who
will serve as
Loan Officer,
has 5 years of
bank lending
experience. He previously served
as Loan Officer in our Atkins
and Dardanelle offices. His new
responsibilities will include
business development, as well
as commercial and consumer
lending.
He earned a bachelor’s degree
from the University of Central
Arkansas and is a graduate of
Mountain Home High School.
With 18 years
of financial
experience,
Kathryn
Hicks has
been named
Vice President
and Market
Leader. Her new duties include
management of all banking
activities and services provided
in Mountain Home.
Hicks earned a bachelor’s degree
in Business Administration from
the University of Memphis. She
is a member of the Twin Lakes
Human Resources Association
and Twin Lakes Baptist Church.
She and her husband, Mike,
have three grown children and
have been residents of Mountain
Home for 27 years.
Young and Hicks are located in
Mountain Home’s main banking
center at 665 Hwy 62 East.
Give your employees
the recognition
they deserve!
Submit
Banker News & Moves to
[email protected].
25
BANKER NEWS & MOVES
FIRST NATIONAL BANK
AT PARIS OPENS OZARK
LOAN PRODUCTION
OFFICE
Jarrod Yarnell, President/CEO
of First National Bank at Paris,
has announced the opening
of a Loan Production Office in
the Bank’s new Ozark location.
The office will better serve the
Bank’s growing base of loans in
the region and will be staffed by
banking veterans Mike Gibbons,
Senior Vice President Lending,
and Patti Rofkahr, Loan Assistant.
“We’ve placed the best loan
team in the area in our new
office,” said Yarnell. “With the
increased demand for loans and
banking in the region, this move
better positions First National
Bank at Paris for our customers.”
Mike Gibbons
joins FNBP with
an extensive
background
in banking.
He holds a
Bachelor of Arts
degree from
the University of ArkansasFayetteville. He is a member of
the Ozark Public Schools Board
of Directors, Administration
Board Chair of First United
Methodist Church, a member
of the Ozark Chamber of
Commerce, a member of
the Ozark Rotary Club and a
graduate of Leadership Franklin
County. He and his wife have
two children and enjoy raising
cattle, hunting and fishing.
Patti Rofkahr’s
broad loan
and banking
experience
will also
complement
the goals of
the office. She
was twice selected for a Quality
Customer Service Award at her
previous banking employer
and volunteers extensively
throughout the community
including the Single Parent
Scholarship selection committee,
Relay for Life, the Cystic Fibrosis
26
Foundation, Kiwanis Club and
the Franklin County Literacy
Council. She and her husband
have two children and enjoy
traveling and spending time
with family.
native of Amarillo, Texas, Cantu
graduated from Canyon, Texas,
High School in 1981. He earned
a Bachelor of Arts in Christian
ministry from Southern Arizona
Bible College in 1984.
in Fort Smith. In June 2014,
Rogers was promoted to
Director of Sales. Arvest Asset
Management changed its name
to Arvest Wealth Management,
effective Jan. 1, 2016.
“I am proud to be a part of the
FNBP team. They are a small
bank who still delivers highly
personalized banking services
with a hometown feel,” said
Gibbons. “I’m looking forward
to bringing their relationshipdriven banking experience to my
friends and neighbors in Franklin
County.”
Cantu has served on the Ozark
Guidance Ethics Steering
Committee, Presbyter of Gulf
Latin American District for
Assemblies of God churches, and
was a Springdale school board
member from 2008 to 2009.
Rogers’ current responsibilities
as Director of Sales include
regional management over AWM
business in the Fort Smith, Little
Rock, North Central Arkansas,
Joplin, Mo., and Springfield,
Mo., markets. He also serves as
Sales Leader for the Regional
Investment Officer team and
oversees the Retirement Plan
Services Group.
First National Bank at Paris’ Ozark
office will be located at 1607
West Commercial Street and is
anticipated to open in May 2016.
ARVEST BANK NAMES
TWO TO SPRINGDALE
BOARD
Arvest Bank is pleased to
announce that two local leaders
have joined Arvest Bank in
Springdale’s Board of Directors.
Springdale Pastor Eddie Cantu
and Tyson Foods Executive
Vice President of Continuous
Improvement Russell Tooley
have accepted seats on the
bank’s advisory board.
“We at Arvest Bank are proud of
our community bank status and
depend on our local boards to
keep important decisions based
in the communities where we
operate,” said Lisa Ray, President
and CEO for Arvest Bank in
Springdale. “Eddie Cantu and
Russell Tooley are both men
of integrity and leadership
in Springdale, which means
they are great additions to our
Springdale board.”
Eddie Cantu
is the pastor
and founder of
Centro Cristiano
Hispano
Assembly of
God Church
since 1995. He
also serves as secretary/treasurer
of South Central Hispanic District
of the Assemblies of God. A
He and his wife, Becky Cantu,
have four children: Staci, age 26;
Natali, age 24; Kati, age 22; and
Nephtali, age 19.
Russell Tooley
has worked for
Tyson Foods
Inc. for 30
years and has
held positions
in operations
and human
resources both domestically and
internationally.
He graduated from Arkansas
State University with a degree
in agriculture business and
economics.
Tooley currently serves on the
boards of directors for Jones
Trust and the American Heart
Association.
He and his wife, Diane Tooley,
have two sons, Cody Tooley and
Spencer Tooley. They all live and
work in Northwest Arkansas.
ARVEST TRUST NAMES
ROGERS AS PRESIDENT
Donny Rogers
has been
selected to
replace Diane
Wells as Arvest
Trust president
following
Wells’ planned
retirement earlier this year,
Arvest Wealth Management CEO
Jim King announced today.
Rogers has been with the
company since 2008, when
he was an Arvest Asset
Management Location Manager
Rogers will maintain those
responsibilities for the
immediate future, but his
regional management duties
eventually will be split between
David Biliter and Brad Griffin.
Rogers will continue to work in
Fort Smith.
“Donny Rogers has embraced
the Arvest culture since the first
day he started with the bank
in October of 2008,” King said.
“Donny started with AAM as our
Location Manager in Ft Smith
and was subsequently promoted
to a Director of Sales. Donny’s
leadership in those roles and
his passion for Trust make him
a great choice to replace Diane
as our Trust president. We look
forward to Donny’s leadership
of Arvest Trust in the years to
come.”
Wells retired after more than 30
years with the company.
“Diane has contributed so much
to Arvest and AWM over her
32 years of service,” King said.
“Starting many years ago as
a Trust Administrator to her
most recent role as our Trust
president, Diane has been an
important part of the growth
of our Trust division at Arvest.
In addition to her leadership
and Trust knowledge, Diane
represents so effectively our
Arvest culture. Diane will be
missed, but I know I speak for
everyone at AWM in wishing her
all the best in retirement.”
BANKER NEWS & MOVES
INDEX OF
ADVERTISEMENTS
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21
FIRST NATIONAL BANK OF FORT
SMITH ANNOUNCES STAFF
PROMOTIONS
and the Arkansas Consolidate School
Improvement Plan. She and her husband
have two children.
15
Sam T. Sicard, President & CEO of the First
National Bank of Fort Smith, announced
the following promotions:
RESLER JOINS ARVEST BANK IN
BENTON COUNTY
28
K. DiAnn Hulsey has
been promoted to AVP/
Call Center Manager.
Hulsey, who was
previously an Assistant
Cashier/Call Center
Manager, attended
the University of
Arkansas – Little Rock. She is a member of
Cavanaugh Freewill
Baptist Church and is actively involved
with the United Way. Hulsey and her
husband have three children.
ADVERTISEMENTS
For more information on advertising
in The Arkansas Banker, please
contact Traci Logsdon, Director of
Communications, via email at
[email protected], or by
phone at 501.978.3603.
Brad Walker has
been promoted to
AVP – Information
Technology. Walker,
who was previously an
Information Technology
Officer, holds a B.A.
Degree in Information
Systems from the University of Arkansas
– Fort Smith. He volunteers his time
with multiple charitable organizations,
is a member of the River Valley I.T.
Professionals, and enjoys hunting and
boating. He and his wife have two
children.
Josiah Cotner has been
promoted to Appraisal
Review Officer. Cotner,
who was previously a
Loan Review Analyst,
holds a B.A. Degree in
Business Administration
from the University of
Arkansas – Fort Smith. He was active
with Phi Beta Lambda and Sigma Belta
Delta Chapters at UAFS and enjoys music,
board games and disc golf.
The Arkansas
Banker
Little Rock, AR 72201
Phone 501.376.3741
Fax 501.376.9243
www.arkbankers.org
Stacy E. Hardgrave
has been promoted to
Assistant Vice President.
Hardgrave remains as a
Branch Manager-Lavaca.
She volunteers for Step
Up, Speak Out, American
Cancer Society Relay for
Life, and Butterfield Retirement Home.
Hardgrave also works with the Arkansas
Comprehensive School Improvement
Plan, the Lavaca Chamber of Commerce,
Arvest Bank is pleased
to announce that Jeff
Resler has accepted a
position as Senior Vice
President, Mortgage
Loan Manager for
Benton County effective
April 1, 2016. He will be
responsible for leading the residential
mortgage teams for both Arvest Bank’s
Siloam Springs and Benton County
regions, which includes community
markets in eastern Oklahoma and
southwest Missouri.
Resler has more than 20 years of
mortgage experience as an account
manager and regional manager, most
recently with Essent Guaranty of Radnor,
Penn., and Republic Mortgage Insurance
Company of Winston Salem, N.C.
“Jeff’s knowledge of our market area will
ensure that Arvest Bank continues to be
the leading residential mortgage lender
in Benton County,” said Bob Boehmler,
Loan Manager for Arvest Bank in Benton
County. “His wealth of experience
promises to be a great addition as he
works to passionately see that bank’s
mortgage originators find the right
mortgage product for our customers.”
A native of Edmond, Okla., Resler
earned his Bachelor of Arts in public
administration for the University of
Oklahoma in Norma, Okla., in 1995 and
was a football All-American playing for
the Sooners on the offensive line He is
also a graduate of the MVA School of
Mortgage Banking in 1999.
While working for the Republic Mortgage
Insurance Company, Resler served on the
company’s Sergeants of Trust Board. He
has served as a director on the board of
the Oklahoma Association of Professional
Mortgage Women and was treasurer
for the Oklahoma Mortgage Bankers
Association. He has also served on the
board for the Arkansas Mortgage Bankers
Association.
Resler and his wife, Anne Resler, have two
children: Abby, age 17, and Grant, age
13. The family lives in Rogers and attends
Fellowship Bible Church of NWA.
27
OUR VOICE
Talk Business & Politics is a multi-media news organization focused on
business and politics in Arkansas. Our new statewide platform is the result
of a merger between Talk Business & Politics and The City Wire. With a
combined 24 years of being news leaders in their respective areas, the newly
merged Talk Business & Politics brand has become the most respected and
resourced media in the industry.
Content is driven by Roby Brock and Michael Tilley (The City Wire) and their
team of veterans. The recent merger created the only media company in the
state offering multi-platforms dedicated to business and political news, including niche regional coverage and insights into Arkansas’ top economic sectors.
Brock is the host of Talk Business & Politics, which airs Sunday mornings at
9:30 a.m. on KATV Channel 7 and also 10:00 a.m. on KAIT Channel 8, having
interviewed more than 3,000 business and political leaders. He also moderates a radio program which airs on NPR affiliates statewide. Supporting
staff, contributors, and content partners represent the most knowledgeable
and experienced in their fields.
Digital platforms such as Talkbusiness.net, daily and weekly E-Newsletters,
Facebook, Twitter, LinkedIn, YouTube and iTunes allow news and
information from around the state to be made accessible as it
is happening and keeps those most affected in the know.
OUR AUDIENCE
Our audience leads with CEOs, presidents and primary executives of
companies statewide. In addition, business owners of $2.5+ million in
sales revenue, elected officials at all levels, trade association executives
and higher education representatives also receive our publication and
products.
Many of our readers and viewers are also the newsmakers driving business
and political headlines in Arkansas, nationally and internationally.
The magazine edition reaches affluent decision-makers across the state and is
an essential resource guide for new entrepreneurs and leaders at all levels of
government. With a dedicated 12,000 copies bi-monthly, readers receive an
in-depth look at business and political profiles, the most current
developments in key regions and industries, plus corporate and policy strategies.
TELEVISION
28
RADIO
PRINT
ONLINE
E-NEWSLETTERS
PODCASTS
SOCIAL

When BanksGet Social - Arkansas Bankers Association

Transcription

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