AFRICAN KIT LAUNCH - PUMA CATch up

NOVEMBER 2011
#2
African
Kit
Launch
Puma Sports
PUMA EXCLUSIVE
World’s First
Environmental
Profit and
Loss Account
›
PUMA LIFESTYLE
Astronauts
& Bicycles
›
PUMA BUSINESS
Latam on
The move
›
P_ 02
EDITORIAL
Catch up | # 02_November 2011
P _ 03
PUMA cracked another milestone
Franz Koch
Thanks to many contributors around the PUMA globe, the first issue
of our new eMagazine CATch up was quite a big hit! At least that’s
the conclusion I drew from all the feedback I had received through
multiple channels: Whether it was during my business trips that
took me to London, Boston, Barcelona, Paris, Alicante and Switzerland, via email, or at lunch in the PUMA canteen. People not
only talked about the very first CATch up issue, but they were actu-
”
The feedback
on CATch up
Vol.1 was
very positive.
“
ally really excited about it. And this is great news! It will certainly
remain our goal to live up to the standard we have set in our first
October issue and trigger your interest from issue to issue.
I am happy to say: The second CATch up is as good as the first one.
We incorporated some minor changes to the layout thanks to your
suggestions and were again able to feature many cool PUMA stories from all our people around the world.
One of my personal favourite PUMA Highlights in the last month
was the launch of ten African Football Kits in the London Design
DEAR ALL
Museum. Each national kit, which was designed by an artist from
the respective country, was presented by a football player
>
P_ 04
EDITORIAL
Catch up | # 02_November 2011
African Kit Launch and E P&L –
amazing projects!
Your CATch up Correspondents this Month are ...
> Mark Coetzee
Program Director PUMAVision,
chief curator PUMA.Creative
from the national teams. The picture of ten football stars
• gives a behind-the-scenes insight into the African Kit Launch
such as Samuel Eto’o and Yaya Touré together on stage with
• has been with PUMA since early 2009
ten African artists perfectly embodied the fusion of our
”
These initiatives
propel us
forward
“
• enJOYs reading about the theory and philosophy of art; in
PUMA.Creative initiatives with our core business, repre-
his spare time, he works as a visiting professor at one of America’s leading art academies and volunteers as a cultural senting PUMA’s love for the African continent, the football,
specialist for an environmental foundation in Africa
and its culture. Read on to get an insight from PUMAVision
> Dominic Kaeser
Head of PR & Marketing,
PUMA Switzerland
director Mark Coetzee on this amazing project.
While initiatives like these propel us forward on our path to
• shares his busy day around PUMA’s contract extension
become the most desirable sportlifestyle company in the
with the Swiss Football Association
world, I am pleased to say that in November we cracked
• has been with PUMA since August 2006
• loves what he does at PUMA because of the young and
another milestone on our way to also become the most
great people he gets to work with
• enJOYs doing sports (handball, running, tennis, biking,
sustainable company within the industry. We completed
golf, skiing & snowboarding), spending time outside, reading the world’s first-ever Environmental Profit and Loss Account
and hanging out with friends for a good dinner and a
party afterwards; recovering from a knee surgery right
(E P&L) which is an essential tool for us to realize where the
now (doesn’t want any gifts)
biggest environmental impacts occur within PUMA’s value
> Carlos
Laje
General Manager PUMA Latin America
chain. Only through this will we be able to reduce PUMA’s
”pawprint“ effectively. I am sure that some of you still have
• Reveals the secrets behind PUMA Latam’s growth rates
questions about what this undertaking was actually all about
• has held various positions in different areas, such as
and what our E P&L results mean to PUMA. But so did a lot
whose album was chosen by Rolling Stone magazine
of other people as no one had ever heard of an E P&L be-
among Argentina’s Top100 of the 90s.
Argentinian volleyball champion and member of a band • In the last half century, he lived in Buenos Aires, Phoenix, fore PUMA came up with one. So Jochen Zeitz took the time
Geneva, Boston and Santiago, beating his mobility record of 1998 where he lived in 10 different houses.
to get together with CATch up to explain the meaning and
• In his free time, he enJOYs being PUMA’s GM for
necessity of the PUMA E P&L and what this means for PUMA
Latin America
going forward. Read all about it in this month’s ”Exclusive“
section. And now I will leave you to it. Enjoy CATch up #2! <
Yours
P _ 05
njoy!
P_ 06
Content
CAtch up | # 02_November 2011
PUMA BITES
08 - 09
› GET THE
LATEST PUMA
HEADLINES
IN SPORTS,
LIFESTYLE AND
FASHION
P _ 07
PUMA Joy
PUMA Vision
36 - 37
38 - 39
› Dragonslayer and
Sustainable
Design
Simply enJOY!
02 - 05
PUMA Globe
10 - 17
40 - 43
› Jochen
# 02 | november 2011
Editorial
PUMA EXCLUSIVE › WHAT'S NEW
Zeitz on the
world's
first E P&L
IN YOUR PUMA
COUNTRIES?
PUMA Sports PUMA SPORTS
PUMA SPORTS
PUMA School
18 - 21
24 - 27
28 - 29
48 - 49
› African Kit
Launch ten artists,
ten outfits
› The faastest
country in
the world
› PUMA and
Swiss football
continue
partnership
Get your
lesson on PUMA's
Brand Identity
› CATching up with Franz Koch
PUMA Sports PUMA SPORTS
PUMA Lifestyle
PUMA Business 22 - 23
30 - 31
32 - 35
44 - 47
› After the
disaster: Skipper
Ken Read
looks ahead
› Cricket
World Star
Yuvraj Singh
joins PUMA
IF IT'S HOT,
IT'S HERE!
› GM Carlos
Laje explains
PUMA's success
in Latam
P_08
BITES
CAtch up | # 02_November 2011
talks and talking
at Banz
P _09
According to John Elkington,
a world authority on sustain-
able development, 81% of CEOs
believe that they’ve embedded sustainability
in their daily operations already. This fatal
misbelief was one of the discussed subjects
at the 9th “Talks and talking at Banz”, in
Bad Staffelstein, Germany. PUMA invited
experts, stakeholders and decision makers to discuss chances and risks of PUMA's
initiatives, as well as generic environmental, social and holistic approaches. Among
PUMA’s Director of Human Resources,
Dietmar Knoess, won this year’s 600
Minutes Award, being honored as the best
human resources executive. Dietmar, who
has been responsible for PUMA’s global
HR strategy since September 2011, was up
against HR managers from the biggest companies
in Germany. Congrats, Dietmar!
on the road to
Zero Discharge PUMA committed to eliminating all hazardous
chemicals in our supply chain by 2020. We got
together with other companies and released a joint
Germany’s best HR Manager
works for PUMA
5.9 million Facebook fans –
we like this!
This time last year, PUMA’s
Facebook page had 3.3 million Likes.
One year later, we are approaching
6 million fans. The Digital team
coordinates with over 30 different
countries to promote everything from
upcoming Social Club event listings
and PUMA roadmap this month. For example, our
commitments include raising awareness among
to the latest news from ecommerce
to highlights from the season’s foot-
PUMA suppliers and implementing a Manufacturing Restricted Substances List (MRSL) until the
end of 2011. Stay tuned! Find out more and read
the full “Joint Roadmap Towards Zero Discharge
wear and apparel collections. Are
you a fan of PUMA on Facebook yet?
Help us reach the 6 million number
of Hazardous Chemicals”:
› http://about.puma.com/?page_id=10
by clicking “Like” and telling your
friends to do the same!
› www.facebook.com/PUMA the participants were representatives from
Harvard Business School, organizations
like Greenpeace, activists, sustainability
consultants, but also PUMA and PPR representatives like Franz Koch and Jochen Zeitz.
Zeitz pointed out that “business doesn’t
understand yet what sustainability means.
If it does, it will stop using the world.”
One of the newest
additions to PUMA’s
Facebook page is a fan
picture of the week! This
photo was submitted by
a fan from Milwaukee,
Wisconsin, showing a
cow sculpture made entirely of PUMA shoe soles,
currently displayed in the
local Ripley’s Believe It
Or Not Museum.
P_10
exclusive
CAtch up | # 02_November 2011
P _11
How much do we owe to Nature?
The World’s First Ever
PUMA Environmental
Profit and Loss Account
An Exclusive Insight from Jochen Zeitz
Jochen ZEITZ
The German Publishing House
Econ and the "Handelsblatt"
Newspaper honored Zeitz for his
sustainability related corporate
communications.
He received the Econ Award
"Personality of the Year" in
Berlin, Germany, last week.
F or PUMA to be able to sustain as a business, the company
depends on many services that nature provides for free such as fresh water, clean air, healthy biodiversity and pro-
ductive land. Obviously, we pay fees to local authorities for the
treatment and supply of water, but the true cost of water remains
externalized and unaccounted for – not just by PUMA but also by
any other company.
Around Christmas 2009, Jochen Zeitz wanted to find out how much
- if our planet was acting like a business - PUMA would actually
need to pay for some of the services and damages it did to nature
along its entire supply chain and its own operations enabling us to
produce, market and distribute footwear, apparel and accessories
made of leather, cotton, rubber or plastic. How much would nature charge to clean up the “footprint” that we leave behind?
Two years down the road, PUMA has now presented the initial results of the first-ever PUMA Environmental Profit and Loss Account (E P&L), that measured the environmental impact caused by
greenhouse gas emissions, water usage, land use, air pollutants
and waste throughout PUMA’s operations and supply chain. More
importantly, PUMA put a monetary value on these impacts and expressed them in Euros. The total results revealed that if we started
to treat our planet as we treat any other service provider, PUMA
would have to pay € 8 million to nature for services rendered to
and natural damage caused by our core operations such as PUMA
offices, warehouses and stores in 2010, alone. An additional € 137
million would be due from PUMA’s supply chain of external partners that we share with numerous other companies, and where
we have less influence.
>
P_12
exclusive
CAtch up | # 02_November 2011
PUMA’s Value Chain
>
TIER 4
RAW MATERIAL
Cotton Fields,
Cattle Farms,
Rubber Plantations
> TIER 2
TIER 3
Processing
DYE Houses,
Tanneries,
Packaging
OUTSOURcING
Embroidery,
Cutting,
Printing
P _13
CATch up met up with Jochen Zeitz, Chief Sustainability Officer
of PPR and Executive Chairman of PUMA SE, to find out what these
figures now mean to PUMA and what we will do to reduce these
costs and consequently PUMA’s environmental footprint.
> TIER 1
MANUfacturing
Footswear,
Appareal,
Accessoires
What was actually measured in this E P&L and why
cost who have been collecting and evaluating
is this new? Haven’t we issued sustainability reports
information for almost two years. They devel-
on a regular basis where we had also measured our
oped sophisticated models based on numerous
footprint?
academic and governmental studies that valued
You are right, PUMA has issued sustainability
these impacts economically. The indirect use
reports for almost 10 years now where we had
value of water, for example, is considered to be
collated the carbon emissions, water, waste
principally driven by its scarcity, and therefore
and energy use from our PUMA offices, stores,
the value of water varies widely between differ-
and warehouses as well as from our direct Tier
ent geographical locations. In terms of land use,
1 supplier factories. The big difference is that
for example, the analysis values the loss of bio-
for the first time, PUMA is reporting on its full
diversity and ecosystem services associated with
environmental impact caused through carbon
the conversion of natural ecosystems to provide
emissions, water use, land use, air pollution and
land for buildings and agriculture in PUMA’s op-
waste from the raw material production up the
erations and supply chain.
TIER 4 represents both natural and
first time ever, we can see where the impacts oc- The price is € 145 million. What does this number re-
>
synthetic materials in their raw state, for example cotton plants, raw hides cur and at what scale.
sult from?
We have also put an economic value on those
PUMA’s supply chain is responsible for 94% or
and rubber trees.
environmental impacts. Expressing the impacts
€ 137 million of our total environmental impact.
in monetary terms allows for easy comparison
Over half - 57% or € 83 million - of all environmen-
Tier 3 represents the processing of and prioritisation of diverse issues. For example,
tal impacts are associated with the production of
raw materials, for example a leather tannery or a rubber processing facility.
both GHG emissions and water use have an im- raw materials, including leather, cotton and rub-
>
>
PUMA
Operation
WAREHOUSES
LOGISTICS
RETAIL
>
OFFICES
entire supply chain to PUMA operations. For the
pact on society, but how do you know which is
ber in Tier 4 of PUMA’s supply chain. Only 6% or
greater – emissions of a ton of CO or consump- € 8 million derive from our core operations such
2
Tier 2 represents any outsourced
tion of a metre cubed of water? Only by convert-
processes, for example embroiders,
ing these into common units, in this case Euros,
cutters and printers.
can we understand their relative materiality.
as offices, warehouses, stores and logistics.
So our suppliers have the largest negative impact. Is
that our responsibility then as these operations do not
Tier 1 represents the manufacture of
How was it possible to put a monetary value on envi-
belong to PUMA?
the finished product and is the last stage
in the manufacturing process.
ronmental impacts such as land use or water?
Yes, in a way it is indeed our responsibility, but
We cooperated with experts from PwC and Tru- this responsibility has to be shared with
>
P_14
exclusive
CAtch up | # 02_November 2011
others. As we have limited control over the sup-
where we are able to provide support for change,
ply chain, where we share our suppliers with nu-
which are our direct suppliers and our own op-
merous other brands, we need to collaborate with
erations.
our peers in order to reduce the environmental
We stepped up our capacity building programme
impact at this level. I am pleased to see that we
for our suppliers such as the CONSERV project at
have already started to gain support from the UK
apparel and footwear factories in Vietnam. (Edi-
and German governments, environmental or- tor’s Note: CATch up reported about the Conserv
ganizations, and representatives of science and
project in the October issue). These programmes
industry to push for a shift in the current business
train the factory management on how to imple-
paradigm towards a more sustainable approach.
ment environmentally-friendly production proc-
print?
We have already started to work on solutions in
those areas where we have more control and
We have also stepped up our internal resources
Land use
Other
26%
€ mio € mio € mio € mio € mio € mio %
of total
33% 32% 26%
7%
PUMA and I mean everyone!
What challenges did you face in the process of
33%
2% 100%
TOTAL
Puma Operation
47
< 1
47
7
37
< 1
11
1
3
< 1
145 100%
8
6%
Tier 1
Tier 2
Tier 3
Tier 4
1
4
17
25
9
7
7
17
< 1
< 1
< 1
37
1
2
3
4
2
1 < 1
< 1
13
14
27
83
9%
10%
19%
57%
EMEA
4
Americas
2
Asia/Pacific 41
8
10
29
1
20
16
1
3
7
< 1
< 1
3
14
35
96
10%
24%
66%
Footwear
25
Apparel
18
Accessories 4
28
14
5
34
3
< 1
7
3
1
2
1
< 1
96
39
10
66%
27%
7%
creating this study?
I think the biggest challenge is that the
PUMA E P&L has been a pioneering project
32%
that no one had ever done before. There were
no techniques or environmental accounting
standards that we could refer to. However, the
PUMA E P&L Results
by Business Line
within the PUMA.Safe team to address this chal-
Tier 1
lenge. To better target and focus its efforts, the
Tier 2
methodology we applied used established eco57%
logical and economic techniques and built on a
6%
9%
large volume of work in the fields of environmental and natural resource economics, ecology,
9%
9%
Tier 3
Tier 4
material flow analysis and life-cycle analysis amongst others.
Will the costs of the PUMA E P&L affect our net
mental and social auditors will be joining the
a few. This will now be the job of everyone at
Waste
PUMA operations
and an Ecology team. Five additional environ-
products through the consumer to name just
< 2%
air pollution
and hired additional staff within PPR as well as
PUMA.Safe team has created both a Humanity
TOTAL
WASTE
Air Pollution
LAND USE
GHGs
Water use
PUMA E P&L Table & Visual
Break-Down
and ultimately dispose of our waste and final
7%
efficiency.
"It is us who decide what
will happen"
located and how they operate, how we transport
Water use
esses, save energy, reduce waste and increase
But what can PUMA do by itself to reduce our foot-
and components from, where our factories are
PUMA E P&L Results by
Environmental Indicator
GHGs
P _15
earnings?
existing 13 employees in the PUMA.Safe team,
19%
The results of the PUMA E P&L will not affect
so that environmental impacts at PUMA’s sup-
our net earnings. This analysis rather provided
pliers can be better addressed and solutions for
us with a wake-up call and the urgent need to
their reduction more rapidly developed. PUMA is
also hiring a Chemical Engineer to look at solutions to identify more sustainable materials as
PUMA E P&L Results
by Region
well as supporting PUMA in phasing out harm-
EMEA
ful substances within the supply chain. So as you
Americas
see, we are already doing a lot ourselves. But in
the end we will only find significant solutions if
act upon it. It also serves as a measuring tool
because we will see every year whether we have
67%
made progress in reducing our footprint or not.
9%
Aren’t the results negative? Why are we commu-
Asia / Pacific
24%
nicating them publicly?
We have recognized that most of our im-
these results are deeply embedded into all of
pacts occur beyond our controlled opera-
our operations. Because it is us who decide what
tions and that the impacts of producing and
will happen along our supply chain all the way
selling PUMA products are not currently ac-
from designing our product, selecting materials,
counted for in the financial statements. In line
countries and places we buy our raw materials
with our mission to be ‘the most desirable
>
exclusive
CAtch up | # 02_November 2011
and sustainable Sportlifestyle company’, we
and Rural Affair (DEFRA) Natural Environment
therefore felt it was our responsibility to iden- White Paper in June 2011. White papers are doctify these impacts, and their associated scale,
uments produced by the UK government setting
and put a price on them. PUMA is pushing the
out details of future policy on a particular subject,
boundaries in terms of accounting for ecosys-
often forming the basis for legislative reform.
tem services. It is PUMA’s aim to become ac-
"UK government
featured the E P&L as a best practice
case study"
countable for those services currently considered a “free” resource by most. If we are truly
to become sustainable this needs to change and
I believe that businesses have to lead the way.
P _17
Do you think other companies will want to copy us?
Is the E P&L a one-off, or will PUMA carry this out
This is one area in PUMA’s business where we
more often?
actually want our competitors to follow suit. The
We will update the PUMA E P&L every year to en-
PUMA E P&L does something that companies
sure that we continuously measure our progress.
have been trying to achieve for many years – un-
Kolumne
P_16
Jochen Zeitz, Chief Sustainability
Officer PPR and Executive Chairman of PUMA
Since the publication of the initial results for
PPR HOME in order for PPR to operate on a more
PUMA’s Environmental Profit and Loss Ac-
effective level across all areas of the business.
derstand a business’ impact on society and the
What are our future goals?
count (E P&L) in May, we have received positive
An E P&L will provide us with a platform to im-
environment in terms that everyone understands
We will continue to share our E P&L with our
responses and enthusiasm from our industry
prove our collective performance by having a
– monetary terms. The release of the first results
peers, other companies, NGOs and more nation-
peers, by sustainability experts, from interna-
clear view of our individual performance, thus
of the PUMA E P&L caused much interest from
al governments to raise awareness about the
tional organizations and at the governmental
gaining insight to identify opportunities and as-
other companies wanting to hear more. We have
inherent opportunity there is in quantifying the
level which, in turn, has led to some very in-
sist in developing innovation and change that
also had a lot of interest from various NGOs and
value of eco-system services and incorporating
teresting outcomes. At PPR HOME we view an
can be optimised across our entire business.
governments. For example the UK government
an E P&L into the business model, so that we
E P&L as an essential tool to help drive PPR’s
We will start by examining the brands within
featured PUMA’s groundbreaking analysis as a
ultimately create a shift in business strategy to
sustainability development. And with the ac-
our own Group eventually to provide further
best practices case study for sustainable busi-
work with Nature rather than against it.
knowledgment that as businesses we must ac-
E P&L case studies for broader industry en-
ness in the Department for Environment, Food
After we have now finalized our first PUMA E P&L,
count for the cost to Nature of conducting our
gagement, which take the cost of impact to
we will move on to assessing the social impacts
industrial and commercial activities, PPR will
ecosystem services into account. This would
PUMA creates. This analysis will include factors
implement a Group E P&L across all its Luxury
be our ultimate goal, to go beyond our own
such as fair wages, working conditions, stand-
and Sport & Lifestyle brands by 2015. For PPR,
four walls - or in our case 16 brands - and en-
ard of living, security and stability, empow-
a Group E P&L represents a collective com-
courage industry-wide adoption. But for now
erment, community cohesion, diversity
mitment to reinforce and strengthen the sus-
an Environmental Profit and Loss Account will
and gender equality, health & well-being,
tainability of the Group’s individual business
allow us, as a Group, to collectively work to-
cultural heritage, etc. In a third step we
entities. It will provide us with real visibility
gether towards PPR HOME’s vision of a better
will assess the economic impacts PUMA
to our businesses and will assist us in under-
world that is more sustainable - economically,
creates. At the end PUMA will have cre-
standing PPR’s issues. What is not measured
socially and ecologically - than the world we
ated a complete and comprehensive Envi-
is not managed… and an E P&L will allow us
know and live in today. PUMA E P&L
Results by
Business Line
7%
27%
Footwear
Apparel
Accessories
66%
ronmental, Social and Economic P&L.
to manage and reduce our environmental im<
pact, against which clear targetscan be set by
Best,
P_18
SPORTS
CAtch up | # 02_November 2011
P _19
African KIT LAUNCH
This month, PUMA revealed the results of a unique partnership: the new kits of ten
African national football teams. Each kit was designed by a renowned artist from the
Here, you can see the new football kits, presented by star players from
the ten African nations. To learn more about the artists and to see close-ups
Creative African Network (CAN) – a PUMA platform connecting and promoting artists
from and in Africa. This unique collaboration is complemented by a month-long
of the (really amazing) jerseys, click the link › see the kits large!
El Loko
Saïdou Dicko
Samba Fall
Hasan and
Husain Essop
Barthélémy
Toguo
Ernest Düku
Godfried Donker
Owanto
Hentie van der Merwe
Serge Akakpo
Jonathan Pitroipa
Khader Mangane
Steven Pienaar
Samuel Eto'o
Yaya Touré
Asamoah Gyan
Didier Ovono
Bradley Wermann
ARTIST
>
Footballer
Footballer
ARTIST
exhibition at the Design Museum, London that showcases the artists’ inspirations.
Also, check our Youtube-Channel for videos on the African artists and
their PUMA kits: www.youtube.com/puma
P_20
SPORTS
CAtch up | # 02_November 2011
”We celebrate the innovation and creativity of Africa“
1
3
P _21
5
4
11
6
9
7
2
8
10
CATch up spoke with Mark Coetzee, Program Director at PUMAVision and
chief curator at PUMA.Creative, about these exciting new African PUMA kits
and about how creativity and sport can work together.
You are from South Africa yourself. How much of Af-
respect of artists and critics in their home nation
rica is in these kits?
and that each artist represented the best of cre-
These kits celebrate everything that is Africa. In- ative and critical thinking from the continent.
novation, creativity, celebration, uniqueness and
above all else the friendship between PUMA and
Multiple parties were involved in this project (artists,
Africa.
football associations, PUMA), did everybody like the
idea right away, or was some persuading necessary?
1: Hentie van der Merwe > Namibia; 2: Saïdou Dicko > Burkina Faso; 3: Mark Coetzee;
Who came up with the idea of letting artists design
Considering the complex brief given to the ar-
4: Ernest Düku > Ivory Coast; 5: Franz Koch; 6 +10: Hasan and Husain Essop > South Africa; 7: Godfried Donker > Ghana
football outfits?
tists by PUMA, the expectations of the Federa-
8: Barthelemy Toguo > Cameroon; 9: El Loko > Togo; 11: Owanto > Gabon
The Teamsport and PUMAVision teams concei- tions, FIFA rules, the performance needs of the
ved this project and collaborated on every detail.
players – this project has been a huge success. It
It is a perfect example of how PUMAVision can be
has been celebrated by all parties and embraced
You are an artist that is working for a sportlifestyle
Can PUMA.Creative trigger the interest of young
integrated into our core business in a joyful and
by the players and soon we hope by the fans too.
company. How would you describe the relationship
people in arts, by using sports as a message?
creative way.
Now our football stars not only represent the
between sports and the arts?
For many years PUMA has used the power and
best of sport but also the cultural aspirations
Alongside our commitment to African football,
reach of sport globally, through our PUMA.Peace
On which grounds were the ten African artists se-
of their nation. The results reflect the diversity,
we have also been working within the continent
initiatives, in our Peace Day Games. PUMA.Cre-
lected?
talent, passion, pride and love of football that
through various projects with PUMAVision, to
ative celebrates the innovation and creativity of
We carefully considered the ability of each artist
exists within the continent.
honour and fulfil our commitment to creating a
the African continent and since 2008 has invested
to interpret PUMA’s creative brief in a complex
better world for generations to come. In this in- substantial finances, logistics and staff to create
and innovative way, as well as their ability to re- Which of the jerseys is your favourite?
stance, through PUMA.Creative and our associa- platforms to encourage cross-cultural under-
Each jersey represents something different, from
tions with the Creative African Network (CAN), we
standing, support art and cultural institutions, fa-
the critical success of each artist. It was essen- the power of Africa represented by the Cameroon
used football kits as a uniquely PUMA approach
cilitate dialogue between local and international
lion to the fledgling multicultural rainbow nation
to create a new platform for exposure of artists
art professionals and provide networking oppor-
of South Africa. Each jersey design takes us on
from the region. Each football team was assigned
tunities to enhance skills. Now by connecting the
a journey that celebrates the heritage, symbols
a CAN artist from the same country. In addition
Creative Africa Network with sport we are crea-
and colours of the team. Each jersey is special,
to creating a totally unique and personalised kit
ting a bigger platform for artists from Africa and
like the chapters of a book, but seen in totali-
that will inspire and unite the players, team and
opening up to a wider audience to the rich heritage
ty they showcase PUMA’s commitment to Africa,
fans, PUMA’s initiative will also help raise the
that sport and art can establish for us all. football and innovative design.
profile of design talent in these African nations.
present their nation. A major consideration was
tial that each artist participating had gained the
Exclusive Interview
with Mark
Coetzee
<
P_22
SPORTS
CAtch up | # 02_November 2011
P _23
Next stop: Volcano Island
1. Dismasted in the South Atlantic
2. The rig onboard PUMA's Mar Mostro failed on
Monday, at around 15:00 UTC.
t has taken me a long time to come to this
to find the weak link to make sure this doesn’t
the closest point of land, which we can re-supply
conclusion: There is nothing you should
happen again.
and rally around the next part of our plan. From
be surprised about in ocean racing. Yesterday,
Wake up racing, go
Tristan, we plan to have a ship meet us coming
to sleep 2,500 miles
from Cape Town with its own crane.
the northeast, it was a great ride. One moment
"When will
food run out?"
later, we started surviving, as our world came
need to be with a 15 foot stump for a mast and
crashing down around us.
a storm jib and storm trysail lashed to it going
started off simply enough. Breeze filling from
from
where
you
2.8 knots. Wondering when food will run out and
PUMA employees
formed a heart in Herzo, declaring solidarity with the crew.
Ralf Rödel for PUMA
I
Amory Ross/PUMA Ocean Racing/Volvo Ocean Race)
By Kenny Read, Skipper,
written on Tuesday, November 22nd,
DAY 1 AFTER THE MAST CRASH
Without the people in the Volvo Ocean Race office, our internal folks, the Rio Maritime Rescue
Authority, the radio operator in Tristan, Antonio
Bertone (PUMA), Håkan Svensson (BERG), Cap-
The very last thing I thought of that day was we
how to use the limited amount of diesel fuel that
› See it Large have to be careful of our mast. This boat was
is on board.
ground towards a given destination. And that
is no way that any of the above crazy scenario
built to push and we were pushing. Nothing out
The ship Zim Monaco should arrive to our posi-
is …drum roll … the beautiful island of Tristan
would even be remotely possible.
of hand, but we were certainly pushing. We are
tion to deliver 450 liters of diesel fuel. At the end
da Cuhna! Tristan has a population of 275 peo-
trying to assess what happened to the mast, be- of the day, we determined diesel is our lifeblood
ple and is literally a volcano sticking out of the
cause our spare mast is identical and we have
middle of the Atlantic Ocean 6.5 miles wide. It is
out here. With it, we can make water and make
tain Borys from the Zim Monaco, etc, etc, there
For the latest updates on the team, visit
› www.puma.com/sailing
<
SPORTS
CAtch up | # 02_November 2011
Lerone Clarke
100 m : 9.99 s
Born in 1981. Went to the
same school as Usain Bolt
(William Knibb Memorial
High School).
WHO Faster?
P_24
P _25
Dexter Lee
100 m : 10.06 s
Born in 1991. The first
athlete to win back-toback titles at World
Junior Championships
in Athletics.
Odane Skeen
100 m : 10.41 s
Just 17 years old!
Expected to become
one of the dominant
figures in the
sprinting
business.
PUMA athlete Lerone Clarke won gold over the 100m distance at the Pan
American Games in Mexico last month. His time: 10.01s! Needless to say,
Lerone is from Jamaica, the faastest country in the world. But his triumph made
us think: When was actually the last time that a non-Jamaican sprinter won a
major 100m event? We had a hard time coming up with it. One of our colleagues
guessed it was in 1960 when German Armin Hary won Olympic gold wearing
PUMA shoes… But our colleague was wrong; it wasn’t quite that long ago.
However, the Jamaican winning streak is very remarkable nonetheless. Since
the Olympic Games 2008 in Beijing, China, all men’s 100m events in major
competitions were won by Jamaicans. Pretty amazing! >
P_26
SPORTS
CAtch up | # 02_November 2011
P _27
O' Dail Todd
100 m : 10.51 s
Turned 17 in June 2011,
became World Youth
Champion over 100
metres just one month
Here is the list
later.
of success :
Olympic Games 2008 > Beijing, China ........................................Usain Bolt
IAAF World Junior championships 2010 > Moncton, Canada ............... Dexter Lee
Youth Olympic Games 2010 > Singapore . ........................................... Odane Skeen
Commonwealth Games 2010 > Dehli, India ..................................... Lerone Clarke
IAAF World Youth Championships 2011 > Lille, France ..................... O' Dail Todd
World University Games 2011 > Shenzhen, China.......................... Jacques Harvey
IAAF World Championships 2011 > Daegu, Korea ................ Yohan Blake
Pan American Games 2011 > Guadalajara, Mexico ..... Lerone Clarke
Usain Bolt
100 m : 9.58 s
Five-time World and threetime Olympic gold medalist.
World record and Olympic
record holder in the 100
Yohan Blake
This month, for a record tying third
time in his career, after 2008 and 2009,
Usain was named IAAF Athlete of the
Jacques Harvey
100 m : 10.14 s
metres, the 200 metres and
Year. Next year he wants to go for four
(along with his teammates)
gold medals at the London Olympics,
the 4×100 metres relay.
adding the 4x400 relay to his regular
His title at the World
schedule if he is fit and if Jamaica
University Games
can challenge for gold.
100 m : 9.82 s
Tied as youngest sprinter to
have broken the 10-second
barrier (19 years, 197 days).
Today he’s 23.
secured the only 100m
title Jamaica’s men
hadn’t won yet.
<
P_28
SPORTS
CAtch up | # 02_November 2011
11:30 During the second 1-on-1
BIG DAY
Imagine the following scenario: Your employer,
a global sportlifestyle brand, announces a new long-term contract
with the Swiss Football Association (SFV) and presents the national
team’s new home kit. There’s a big press conference with football stars,
a famous coach, cameras, journalists and your boss. Now imagine
you are responsible for all of this. If everything goes well, you did
a good job. If not, well … Dominic Kaeser, Head of PR and Marketing
for PUMA Switzerland, found himself in this very position just two
weeks ago. And he didn't screw up:
Tuesday, November 8, 2011
02:30 Final sign off for the video
that will be shown at the press
06:45 After the shower the world
and I look better.
Johannes Hackstette (Corporate Communications) arrive
with the organized shuttle.
07:00 Colleague picks me up, break-
10:21 Espresso time for me! I go
Cutter is a little dizzy, me too.
fast in the car (an apple) tastes
But I know I'm to blame, since
the same as yesterday; every-
outside, smoke … Damn, I
I decided to include a last
thing should be fine then.
should quit! … Okay, maybe
not today …
minute idea …
09:00 We arrive at the hotel where
02:45 Computer is downloading
the national team is staying.
10:30 Bruno Rüdisüli (GM PUMA
the high resolution versions,
Let's start arranging the
Switzerland) arrives, we talk
while I brush my teeth.
rooms for the press confe-
about his speech, but he is
rence, media talks and 1-on-1
well-prepared and knows
interviews with Franz Koch.
what to do.
02:50 Sending the download link to
12:15 Lunch with everyone on
stage. We talk about our
partnership, the IOC, football.
13:15 PUMA photographer arrives,
I show her around, tell her
which pics she has to take,
where she can walk around,
where not.
14:00 Press conference starts,
Ottmar Hitzfeld is missing we have to start without him.
14:45 Photo session in front of the
press wall.
14:50 Short interviews with
14:15 On stage: Everything looks
fine. Backstage: Star players
Benaglio (VfL Wolfsburg,
Germany) and Lichtsteiner
(Juventus Turin) arrive. They
will present the new shirt.
Are they wearing the right
stuff? Yes they are. As always,
they’re fun, nice to see those
guys again!
14:20 Q&A session with journalists
starts on stage.
14:30 The new kit is presented on
stage. Seems like everyone
likes it!
players, Franz Koch, Ottmar
Hitzfeld.
15:00 Official press release
including pictures has to be
sent out by our agency. Come
on, Dominic, hurry up
selecting those pictures!
15:10 Good news from the back
office: the announcement,
our video and many pictures
are already visible on the important online platforms. The
biggest one got everything
slightly earlier – has been live
for 20 minutes, perfect!
13:45 Last check, everything is
conference today and then
distributed to the media.
I go through the press
conference, media talk and
shirt launch with the head
of PR of the Swiss Football
Assiciation. He's relaxed, but:
He says Ottmar Hitzfeld (the
famous coach of the Swiss
national team) might not
come!! What? He has to!!
P _29
the PR agency; they'll have to
After one hour we're quite
copy the video onto the press
close to being ready. Are the
kit memory stick. Go to bed
press kits already here? No,
ready, first journalist calls my
now, go to bed!
they are not.
phone, he's in the lobby.
ready, the door opens for
journalists. Yes! The people
we really wanted to come
are here.
14:35 Ottmar Hitzfeld arrives.
He's a professional on stage,
no doubt.
18:00 I love my intern (not
literally). Everything packed
in the car, we can leave.
Checking my inbox on the
way back, answering more
questions from journalists.
19:45 Back home. The bathroom
light is still on … Damn! I was
not sustainable today …
11:00 Press kits are here, rooms are
Stephan Lichtsteiner (Juventus
Turin), Franz Koch (PUMA),
06:30 My blackberry alarm
10:15 Franz Koch, Chris Voigt
11:05 First 1-on-1 with Franz Koch
Ottmar Hitzfeld (head coach of
is actually kind of nice, but
(Head of Global Sports Marke-
starts, time to check screens,
the Swiss national team), Diego
I hate it anyways. Too early
ting), Johan Adamsson (Head
microphones, sound etc. with
Benaglio (VfL Wolfsburg)
to get up!
of Teamsports Marketing) and
the tech experts.
P_30
SPORTS
CAtch up | # 02_November 2011
1. Welcoming PUMA's new
brand ambassador, cricket
star Yuvraj Singh
P _31
PUMA India welcomes
cricket
superstar Yuvraj Singh
Suspense, fun interactions and a breakthrough reveal: # love 12,
2. The number 12 stands for
PUMA India’s week long campaign announcing Yuvraj Singh as
Yuvraj's jersey number and is
their brand ambassador, had it all.
also part of the name of the
But first of all: PUMA is now proud partner of Yuvraj Singh. For
campaign he kick-started
those who don’t know much about cricket: What Cesc Fabregas is
to soccer, Yuvi is to cricket – an international superstar and quite
a big deal, even outside of his sport.
Launched exclusively on Twitter, Yuvi, man of the series in the
2011 Cricket World Cup, kick started the # love 12 campaign by
asking people to share what the number 12 meant to them. Over
the course of the week, Yuvraj kept the engagement levels high by
promising to meet 12 lucky fans in person. And sure enough, in an
unconventional Twitter-led press conference, Yuvraj revealed his
association with Puma India and interacted with his fans in person
on November 1st.
To wrap it all up, the # love 12 campaign saw 69.3 million hits.
During the build-up, both # love 12 and pumacricket were trending at the first and second spot nationwide.
Yuvi will now be seen in Puma gear both on and off the field
until 2015. # love 12 – the platform (or love triangle, as Yuvi calls
it) between PUMA, Yuvi and fans is a platform to do Fair, Honest,
Positive and Creative things on the 12th of every month, starting
this November.
<
P_32
CAtch up
A
M
U
P
LIFE
E
L
Y
T
S
Hussein Chalayan
Astronauts &
Bicycles
This is taking “outer”
wear to its most extreme
definition: The AW12’ PUMA by Hussein
Chalayan Collection got its inspiration from
outer space and astronaut gear. The result was the first PUMA by Hussein
Chalayan shoot taken in an environmental setting, further explaining the
Urban Traveler story in relation to natural space vs. space travel.
For Mihara, the AW12’ Campaign shoot took to the streets of London, and
was largely based around the London to Tokyo theme and focused around
the Cycling story. Mihara fuses cycling performance features with outdoorsy
functionality: reflective, packable hoods adorn blazers and leather patched
shoulder bags roll down for swift maneuvering.
Urban Mobility
Vulcanized footwear has a velodrome-worthy
Star designer Hussein Chalayan
re-imagines the idea of ‘mobile life’ in
grip and pedal response whilst deconstructed
modern cities through his clean and
cycling shoes are flexible and lightweight. Tying
sophisticated design aesthetic.
the collection together is a distressed python
› urbanmobility.puma.com
print, set off by bold oranges and yellows. >
LIFESTYLE
P _ 33
P_34
LIFESTYLE
CAtch up
up | # 02_November 2011
The Designer
Hussein
Chalayan
Picture: Chris Moore
PUMA creative director
Hussein Chalayan is a British/
Turkish Cypriot fashion
designer, who was honored
with the 1995 Absolute
Fashion Award at age 25. He
was named British Designer
of the Year in both 1999 and
2000. In 2008, Chalayan joined
PUMA, where he has been
It’s a season distinguished by Mihara’s constant
quest for versatility and adaptability, underlined
by urban panache. PUMA’s International Lifestyle
team is currently releasing the AW12’ lookbooks
to the markets, alongside the AW12’ Black Label
Digital Product Catalog, which was created to
encourage our International Sales team to present
the collections via iPads. <
INK ON SUEDE:
Tattoo
that
shoe!
In 2009, we invited nine international tattoo
artists to gather together for a little Suede event.
We handed over our beloved silhouette and gave
them free range to make it their own. So let’s see
what happened: They met in Milan. They drank
espresso. They shared ideas. And they re-wrote our
little legend … Three limited edition styles were
born out of this event, designed by tattoo artists
Davide Di Stefano, Heinz, and Rino Valente.
The Ink On Suede Collection is available now.
› see the film!
P _ 35
Davide, Heinz, Rino
INK-Artists
Davide draws from a black and
gold world. The graphic sockliner motif carries through to
the lining and laces, which
feature a gold foil application.
Heinz’s take is an ivory Suede
with a black pop Formstrip and
graphic laces and lining.
The sockliners feature his
namesake against multi-colored skulls and dragons, floral
motifs and spray paint effects.
responsible for the design,
creation and development
of sportlifestyle collections.
Two years later, he acquired
PUMA’s stake in the Fashion
Company Chalayan LLP. This
year, he also collaborated
with Lady Gaga at the Grammy
Awards.
› www.husseinchalayan.com
Rino mashes up symbols,
skulls, and foliage effects.
His Suede is grey with graphic
laces and brown laces, complemented by a graphic lining
and fully colored sockliner.
P_36
CAtch up | # 02_November 2011
JOY
P _37
Laird Hamilton, surfing legend and
Mar Mostro’s honorary 12th crew member,
about how he invented a new sport –
modern stand-up paddleboarding:
Were you sick of surfing?
I initially got into paddle surfing as a training device during the summer – it was a way to prepare myself for the big
waves in the winter. It kind of took over my interest, and then
I started paddling in all types of conditions. It pretty much is
just an extension of surfing. Stand-up paddling allows you to
be in incredible shape no matter what the conditions are, and
it makes you a better surfer. The challenge of trying to paddle
into giant waves becomes a sport in itself.
How was your collaboration with PUMA?
It has been an incredible opportunity to develop this standup paddleboard, work with the design team and just to work
with PUMA Ocean Racing. In a way, I worked with a team to
help revolutionize an aspect of surfing. I enjoy being in that
atmosphere, especially coming from a solo sport. It’s nice to
be part of a team, with the camaraderie, the sharing of successes, as well as trials and tribulations of sharing a dream.
What’s unique about the PUMA/Laird board you
designed with Juan K?
It’s really the first opportunity that I, as well as those of us
“The board is
unbelievable”
in the stand-up surfing industry, have had access to such an
elite designer like Juan K along with top performance technology. We’re having the opportunity to tap into cutting edge
technology, and I think it will have a trickle down effect on
the whole industry. We wanted something that was reflective of the design that had gone into the Mar Mostro. And, it
was obvious to paint it like the boat – we were already using
a similar design, similar outline, similar rocker. The board is
unbelievable.
› Enjoy the video here
<
P_38
VISION
CAtch up | # 02_November 2011
P _39
DRAGONSLAYER
A
s part of the PUMA.Creative film Programme, PUMA established the PUMA.Creative Catalyst Award, designed to be a
rapid response fund providing resources in the early stages of
documentary projects, to shoot and edit a film trailer. This trailer
can then be used to solicit fund-
PUMA.Creative Catalyst Award
winner "Dragonslayer" premiered at
BFI London Film Festival
ing for the production of a film.
“Dragonslayer,” a 2010
PUMA.Creative Catalyst Award
recipient, has had great success
T
he Annual PUMA.Safe Sustainable Design Lecture is a
platform for design to be discussed in the context of social
and environmental sustainability. The inaugural 2010 lecture was
an incredible success being, presented by Clever Little Bag de-
signer Yves Béhar at the Design Museum, London.
Alejandro Aravena Presents Second Annual
PUMA.Safe Sustainable Design Lecture
The 2011 Annual PUMA.Safe
Sustainable
Design
Lecture
was presented by cutting edge
architect Alejandro Aravena, executive director of Santiago-
at the SXSW Film Festival and had its UK premiere at the BFI Lon-
based architecture firm Elemental. Aravena discussed how he
don Film Festival this past October supported by PUMA.Creative
approaches sustainability and its many meanings when applied
and PUMA UK.
to architecture and public space. He lead a rapt audience through
“Dragonslayer” follows the life and times of 23-year-old skate-
the important innovations in planning
board legend Josh ‘Skreech’ Sandoval through contemporary
and building that encourages collabo-
Southern California. <
ration, less energy usage, positive
social environments promoting peaceful coexistence and innovative solutions
to using resources sustainably. <
For more information about the BFI
London Festival Premiere of
“Dragonslayer” click here:
› http://creative.puma.com/us/
en/2011/10/bfi-london-film-festivalpremiere-of-dragonslayer-2/
For more information about
the Second Annual PUMA.Creative Impact
Award click here:
› http://safe.puma.com/us/en/
2011/09/second-annual-puma-safesustainable-design-lecture/
©Víctor Oddó
P_40
globe
CAtch up | # 02_November 2011
P _41
USA: projekt pink recap
puma
$103,500 was raised and donated to the winning
Project Pink charity- the Dr. Susan Love Research
globe
Foundation
› $25,000 was raised from the #projectpink
twitter campaign which came as a result of
over 25,000 tweets
› 47 nationwide breast cancer organizations
were nominated in 2011
› Project Pink website had 49,946 total visits
Middle East launches FAAS
PUMA Turkey leveraged their football and fitness assets, Alex
D’Souza and Ebru Salli, to launch Faas in Turkey. The football
and fitness heavyweights going head to head to see which
one’s faaster led the way for fans to come and try the faas and
win performance based discounts driving traffic to retail and
garnering a huge amount of PR for Faas in Turkey.
PUMA Middle East activated Faas both online and onground. Online
they created an engaging Faastest fingers game on the FB page of PUMA
Running. In addition to which they’ve put up running tips, routes, Faas Test
locations and product information. On the ground the Faas Mobile has
been making waves. They set up camp to begin with at the Pink Biathalon
with serious runners for breast cancer awareness and then took the Faas
Mobile across hotspots
around Dubai, generating
a lot of buzz and friendly
competition while driving
traffic to retail stores.
and logged 19,656 votes
› Project Pink videos hosted online (PSA,
announcement video, Nina video) generated
96,594 views
› Project Pink supporters included: Actress Nina PUMA Social
Sao Paolo
In order to celebrate
the second part of the
PUMA Social concept in
Brazil, the PUMA Social
Dobrev, Soccer legend Julie Foudy, PUMA Golf
athletes Rickie Fowler, Ana Nordqvist, Lexi
Thompson, WPS athletes Marta, Amy Rodriguez,
Natasha Kai, Karina LeBlanc, Alex Scott and MLS
athletes Tyrone Marshall, Dwayne De Rosario,
Jay DeMerit, Matt Reis, Brian Ching and
Chat Barrett
› Video announcement links: › youtube.com/watch?v=RXKvxKB1CNU › youtube.com/watch?v=OrMLM8oTITY
Club Sao Paulo has been
inaugurated. Located
at Augusta Street, one
of the "After Hour Athletes League", an online
of the most famous in
and offline competition that is open to everybody
Brazil, the "Pop Up Bar"
that will reveal the best night sports team.
is dedicated to the Brazil-
For further information visit
ian After Hour Athletes
› pumasocialclub.com.br or follow the events
and will be open for three months with games such
and promotions via Twitter (@PUMA_br). You can also
as pool, darts, ping-pong, card games, arcade games
write a comment using the hashtag #pumasocial to
and karaoke. The project also includes the creation
identify tweets regarding PUMA Social.
P_42
globe
CAtch up | # 02_November 2011
HK: Love
for all, Run for
care
P _ 43
Over 20 colleagues from Puma Asia Pacific
and Puma Hong Kong formed two running
teams, named “Puma Joy” and “Puma FAAS”, to
participate in a 10km charity run in Disney Land
Hong Kong. Their slogan: “Love for all! Run for care!”
As some were novice runners, a 10k distance could seem
intimi-dating. Patrick Chan, a veteran runner in the office, had
PUMA india´s Rocket Race
PUMA India faced a special challenge this
year, with the first Formula 1 Grand Prix being
held in India. Their strategy: A cool marketing
campaign with the goal to amplify the promo
scheme, reinforce the motorsport offering and
engage consumers both online and offline.
Offline work included special Diwali offers and
limited edition motorsport tees. The digital
engagement was done through an application on
Facebook – the PUMA Rocket Race. The app
let users race rockets in order to win prizes
such as real F1 tickets, PUMA motorsport
shoes and tees.
Consumers loved it! Some even played the
PUMA Rocket Race for 6 or 7 hours every day!
PUMA sent 97 winners to the race, gave away 50
tees and 15 pairs of shoes to thoe gamers who
played and won the most. Furthermore, PUMA
is now the official merchandise partner for all
events organized at the Buddh International
Circuit (BIC), where the F1 race took place, for
the next 3 years.
You can play PUMA Rocket Race by clicking the
link at the bottom. Please note: Even though this
is a PUMA application, playing PUMA Rocket
Race at work is not considered working time :)
› apps.facebook.com/pumarocketrace
organized practice
sessions and shared
some running
knowledge, warm
up techniques, carbo-
Creative
Factory BARCElona
On its way through some vibrant
European cities, the PUMA Creative
Factory was launched in Barcelona
last month. With the aid of iPads,
customers are able to design their own
loading, and tips about
preparing for the race.
With 1,000 people at the
start and perfect weather
conditions, the day went
really well. All of the
PUMA runners completed the race, not only because of the great
cheering from the supporters lined up, but also because of the FAAS
running shoes they were wearing. “It wasn’t about how fast we could
run, but much more about unity, determination and perseverance.
We all enjoyed the run for care”, said Patrick Chan. Good job, guys!
PUMA shoes in the store and order
them right away. The launch of this cool
consumer activation tool was combined with the strategy meeting
in Barcelona, inviting sneaker freakers, trendsetters and artists.
Until December 9th the Creative Factory will be located at
Einvironmental
Train(ing) CO2-neutral business trips? They’re now
in Germany possible! From now on, PUMA colleagues
“Limited Editions”, one of the most influential sneaker stores
travelling in Germany will be able to use a CO2-neutral option when
in Europe. As Barcelona has been and still is a big success,
going by train with the Deutsche Bahn (DB). How does it work?
the PUMA Creative Factory will continue on its way next year,
Through DB’s environmental program “bahn.corporate Umwelt-Plus,”
running in Madrid, Copenhagen, Amsterdam, Zurich,
the amount of electricity used on PUMA business trips is calculated.
Stockholm and other cities.
This amount is then bought from renewable sources in Germany and
used to run the trains. PUMA takes care of any extra costs. And the
best bit? You don’t have to do anything to take advantage of this option
– simply choose Deutsche Bahn as your means of travel when
booking your next trip with PUMA as usual.
That's it
for now
P_36
Check your inbox for the next
issue a little sooner than usual,
since CATch up Vol.3 will come
before the holidays. We'll be
looking back on 2011 alongside
plenty of exciting new stories.
Get in touch via the email
button below if you'd like to
share something with all of us.
See you then! <
22.
DECEMBER
2011
Coming soon:
#3