Week Day: Working out

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Importance of Price 10
10
9
9
8
8
7
7
6
6
Rank Rank Importance of Price 5
5
Females
4
4
Males
3
3
2
2
1
1
0
5
10
15
20
25
30
0
5
Frequency 10
15
Frequency Importance of Quality 10
10
9
9
8
8
7
7
6
6
Rank Rank Importance of Quality 5
5
Females
4
4
Males
3
3
2
2
1
1
0
5
10
15
Frequency 20
25
0
2
4
6
8
10
12
Frequency Importance of Comfort 10
10
9
9
8
8
7
7
6
6
Rank Rank Importance of Comfort 5
5
Female
4
4
Male
3
3
2
2
1
1
0
2
4
6
8
10
12
14
0
2
4
Frequency 6
8
10
Frequency Importance of Look 10
10
9
9
8
8
7
7
6
6
Rank Rank Importance of Look 5
5
Female
4
4
Male
3
3
2
2
1
1
0
5
10
15
Frequency 20
25
30
0
5
10
15
20
Frequency Maximum Price Willing to Pay Maximum Price Willing to Pay 1000
300
200
Maximum Price 200
150
120
90
150
120
70
50
50
40
40
0
5
10
15
20
Female
90
70
Male
0
2
4
6
8
10
12
Frequency Frequency Approximate Number of Shoes Owned 40
30
Number of Shoes Maximum Price 300
24
18
14
Male
10
Female
7
5
3
0
2
4
6
8
10
12
Frequency Favorite Brand of Casual Shoe Other
Other
No Preference
No Preference
Steve Madden
Steve Madden
Brand Brand Favorite Brand of Casual Shoe Converse
Female
Converse
Male
Vans
Vans
Nike
Nike
0
5
10
15
20
25
0
5
Frequency Strongly Agree
Agree
Agree
Rank Rank Brand Importance: Professional Setting Strongly Agree
Neutral
Neutral
Disagree
Disagree
Strongly Disagree
Strongly Disagree
5
10
15
Frequency 15
Frequency Brand Importance: Professional Setting 0
10
20
25
Female
Male
0
5
10
Frequency 15
20
Brand Importance: Casual Setting Strongly Agree
Strongly Agree
Agree
Agree
Rank Rank Brand Importance: Casual Setting Neutral
Neutral
Disagree
Disagree
Strongly Disagree
Strongly Disagree
0
5
10
15
20
25
Female
Male
0
5
15
Frequency Brand Importance: Athletic Setting Brand Importance: Athletic Setting Strongly Agree
Strongly Agree
Agree
Agree
Rank Rank Frequency 10
Neutral
Neutral
Disagree
Disagree
Strongly Disagree
Strongly Disagree
0
5
10
15
Frequency 20
25
30
Female
Male
0
5
10
Frequency 15
Brand Importance: Evening Out Setting Strongly Agree
Strongly Agree
Agree
Agree
Rank Rank Brand Importance: Evening Out Setting Neutral
Neutral
Disagree
Disagree
Strongly Disagree
Strongly Disagree
0
5
10
15
20
25
30
Female
Male
0
5
Frequency 10
15
20
Frequency Do you like your shoes to make a statement? Do you like your shoes to make a statement? Strongly Agree
Agree
Agree
Rank Rank Strongly Agree
Neutral
Neutral
Female
Male
Disagree
Disagree
Strongly Disagree
Strongly Disagree
0
5
10
15
20
Frequency 25
30
35
0
5
10
15
Frequency 20
25
How would your friends describe your style? Other
Other
Hipster
Hipster
Different
Different
How would your friends
describe your style?
Athletic/Sporty
Style Style How would your friends describe your style? Casual
Casual
Comfortable
Comfortable
0
10
20
Female
Athletic/Sporty
30
Male
0
5
Frequency 10
15
Frequency Favorite Outfit No
Shoes Mentioned Shoes Mentioned Favorite Outfit Yes
0
10
20
30
Frequency 40
50
No
Female
Male
Yes
0
5
10
15
20
25
30
Frequency Weekend Night: Out on a date 5
5
4
4
Likeliness Likeliness Weekend Night: Out on a date 3
3
2
2
1
1
0
5
10
15
20
Female
Male
0
2
4
Frequency 6
8
10
12
Frequency Weekend Night: Doing a social activity with friends 5
5
4
4
Likeliness Likeliness Weekend Night: Doing a social activity with friends 3
3
2
2
1
1
0
10
20
30
Frequency 40
50
Female
Male
0
5
10
15
20
25
30
Frequency Weekend Night: Bar or club 5
5
4
4
Likeliness Likeliness Weekend Night: Bar or club 3
3
2
2
1
1
0
5
10
15
20
25
Female
Male
0
2
4
Frequency 6
8
10
12
Frequency Weekend Night: Stay in 5
5
4
4
Likeliness Likeliness Weekend Night: Stay in 3
3
2
2
1
1
0
5
10
15
Frequency 20
25
Female
Male
0
5
10
15
Frequency Weekend Night: Casual night in with friends 5
5
4
4
Likeliness Likeliness Weekend Night: Casual night in with friends 3
3
2
2
1
1
0
5
10
15
20
25
30
Female
Male
0
5
Frequency 5
4
4
Likeliness Likeliness Weekend Night: Gym 5
3
3
2
2
1
1
5
10
15
20
Frequency 15
Frequency Weekend Night: Gym 0
10
25
30
35
Female
Male
0
5
10
Frequency 15
20
Weekend Night: Shopping 5
5
4
4
Likeliness Likeliness Weekend Night: Shopping 3
3
2
2
1
1
0
5
10
15
20
25
30
Female
Male
0
5
Frequency 10
15
Frequency Weekend Night :Traveling 5
5
4
4
Likeliness Likeliness Weekend Night: Traveling 3
3
2
2
1
1
0
5
10
15
Frequency 20
25
Female
Male
0
5
10
15
Frequency Activity Most Likely to be Found Doing With Friends Other
Other
Sports
Sports
Activity Activity Activity Most Likely to be Found Doing With Friends Hanging Out
Hanging Out
Out to Eat
Out to Eat
Bar/Party
Bar/Party
0
5
10
15
20
25
30
Female
Male
0
5
Frequency 10
15
20
Frequency Favorite Weekend Night Activity Other
Other
Sports
Sports
Activity Activity Favorite Weekend Night Activity Movie
Movie
Hang Out
Hang Out
Bar/Party
Bar/Party
0
5
10
15
20
Frequency 25
30
35
40
Female
Male
0
5
10
15
20
25
Frequency After a long day at work: Go to bed 5
5
4
4
Likeliness Likeliness After a long day at work: Go to bed 3
3
2
2
1
1
0
5
10
15
20
Female
Male
0
5
Frequency 10
15
Frequency After a long day at work: Watch a movie 5
5
4
4
Likeliness Likeliness After a long day at work: Watch a movie 3
3
2
2
1
1
0
5
10
15
Frequency 20
25
30
Female
Male
0
5
10
15
Frequency After a long day at work: Ready to party 5
5
4
4
Likeliness Likeliness After a long day at work: Ready to party 3
3
2
2
1
1
0
5
10
15
20
25
Female
Male
0
5
Frequency 10
15
Frequency Favorite Activity to do to Unwind Favorite Activity to do to Unwind Other
Other
Internet
Internet
Read
Read
Activity Activity Gym/Sport
Female
Gym/Sport
Male
Television
Television
Movie
Movie
0
2
4
6
8
Frequency 10
12
14
16
0
2
4
6
8
10
Frequency Week Day: Work or schoolwork 5
5
4
4
Likeliness Likeliness Week Day: Work or schoolwork 3
3
2
2
1
1
0
5
10
15
20
25
30
Female
Male
0
5
10
Frequency 15
20
25
Frequency Week Day: Running errands 5
5
4
4
Likeliness Likeliness Week Day: Running errands 3
3
2
2
1
1
0
5
10
15
Frequency 20
25
Female
Male
0
5
10
15
20
Frequency Week Day: Working out Week Day: Working out 5
5
4
Likeliness 4
3
3
Female
Male
2
2
1
1
0
0
5
10
15
2
4
4
4
Likeliness Likeliness Week Day: Sport 5
3
3
2
2
1
1
10
Frequency 10
5
5
8
Frequency 20
Week Day: Sport 0
6
15
20
Female
Male
0
5
10
15
20
Frequency Week Day: Lunch of coffee with friends 5
5
4
4
Likeliness Likeliness Week Day: Lunch or coffee with friends 3
3
2
2
1
1
0
5
10
15
20
25
Female
Male
0
5
Frequency 10
15
Frequency Week Day: Hanging out with friends 5
5
4
4
Likeliness Likeliness Week Day: Hanging out with friends 3
3
2
2
1
1
0
5
10
15
Frequency 20
25
30
Female
Male
0
5
10
15
Frequency Week Day: Watching TV/Internet/video games 5
5
4
4
Likeliness Likeliness Week Day: Watching TV/Internet/video games 3
3
2
2
1
1
0
5
10
15
20
25
Female
Male
0
5
Frequency 10
15
Frequency Week Day: Traveling or commuting 5
5
4
4
Likeliness Likeliness Week Day: Traveling or commuting 3
3
2
2
1
1
0
5
10
15
Frequency 20
25
30
Female
Male
0
5
10
15
20
Frequency Week Day: Shopping 5
5
4
4
Likeliness Likeliness Week Day: Shopping 3
3
2
2
1
1
0
5
10
15
20
25
30
Female
Male
0
5
10
Frequency 15
20
Frequency Word Associated with PUMA Brand Other
Other
Negative Connotation
Negative Connotation
Cat/Logo
Cat/Logo
Word Word Word Associated with PUMA Brand Slim
Female
Slim
Male
European
European
Athletic
Athletic
0
5
10
15
20
Frequency 25
30
35
0
5
10
15
20
Frequency Where do you see yourself wearing PUMA shoes? Where do you see yourself wearing PUMA shoes? Errands/Class
Errands/Class
Place Other
Place Other
Going Out
Going Out
Casual Setting
Casual Setting
Sport
Sport
0
5
10
15
20
25
30
35
40
Female
Male
0
5
Frequency 10
15
20
Frequency Have you ever bought PUMA shoes? No
Bought Shoes Bought Shoes Have you ever bought PUMA shoes? Yes
No
Female
Male
Yes
0
5
10
15
20
Frequency 25
30
35
40
0
5
10
15
20
Frequency Why or why not have you bought PUMA shoes? Why or why not have you bought PUMA shoes? Other Brand Preference (Neg)
Other Brand Preference (Neg)
Look/Style (Neg)
Look/Style (Neg)
Reason Other Brand Preference (Neg)
Reason Other Brand Preference (Neg)
Comfort
Comfort
Price
Price
Look/Style
Look/Style
Sport
Sport
0
2
4
6
8
10
12
14
16
Female
Male
0
2
Frequency 4
6
8
10 12
Frequency Have you heard of the PUMA Black Label? Have you heard of the PUMA Black Label? Response No
Response No
Yes
Female
Male
Yes
0
0.5
1
1.5
Frequency 2
2.5
3
0
5
10
15
20
25
30
Frequency Would you wear the Black Label in the future? Would you wear the Black Label in the future? Other
Response Response Other
No
No
Female
Male
Yes
Yes
0
10
20
30
40
50
0
5
10
Frequency 15
20
25
Frequency Age Gender 38
34
32
26
25
24
23
22
21
20
19
18
Female
Male
0
5
10
15
Frequency 20
25
0
5
10
15
20
25
30
35
40
Frequency

Week Day: Working out

Transcription

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