ECORESPONSIBLE INITIATIVES OF THE 2013 ROGERS CUP

ECORESPONSIBLE INITIATIVES
OF THE 2013 ROGERS CUP
TABLE OF CONTENTS
TENNIS CANADA’S GREEN PLAN
3
ECORESPONSIBLE INITIATIVES AND RESULTS
6
1
OBJECTIVE ZERO WASTE
2
OBJECTIVE ZERO EMISSIONS
3
GREEN PROCUREMENT
4
COMMUNICATION AND SOCIAL INVOLVEMENT
5
7
8
9
9
THANK YOU!
2
TENNIS CANADA’S
GREEN PLAN
Sustainable development consultant Alicia Herlem joined
forces with Tennis Canada to set out the 2013 Green Plan.
Her contribution led to the implementation of several ecoresponsible initiatives, and the methodology she applied
made it possible to obtain the detailed, quantifiable results
presented in this report.
The results were compiled by Alicia Herlem and RCI, who
were mandated by Tennis Canada. Ms. Herlem and RCI also
validated this report.
Happy reading!
Tennis Canada’s Green Committee
Tennis Canada relied on the integrated waste management
services of RCI Environnement and worked with Planetair to
calculate and offset its greenhouse gas (GHG) emissions.
The following pages provide an overview of all that was accomplished by the Tennis Canada team and its partners in
2013. The report is available online at RogersCup.com.
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Rapport 2010
87% OF THE WASTE GENERATED DURING
THE 2013 ROGERS CUP WAS RECYCLED OR
COMPOSTED.
4
Rapport 2010
ECORESPONSIBLE INITIATIVES
AND RESULTS
1
RESULTS
OBJECTIVE ZERO WASTE
1.1 Efforts were invested to provide reusable glasses and compostable dishware wherever reusable dishware was prohibited. Reusable glasses and dishes were available in certain lounges.
In total, 87% of the waste generated during the 2013 Rogers Cup
was recycled or composted.
1.2 Pre-event training and communication activities were organized for partners, employees and volunteers to support source
reduction by sponsors and suppliers. Training on the organization of
ecoresponsible events for Tennis Canada employees and targeted
sessions to raise awareness of waste reduction goals were held
for the volunteer committees, the caterers and their employees.
Note: The waste recovery efforts helped avoid the emission of 112
tonnes of GHG that would have been generated through landfilling,
as illustrated by the resources that were preserved.
1.3 The SpongeTowels EnviroPlus Green Squad team of volunteers
was on site to answer waste management questions.
X 300 trees preserved
1.4 Dishware disposal signs were posted in strategic locations near
three-way recycling bins for better source separation.
X 22 vehicules taken off the road
1.5 A plan was developed to strategically place waste collection bins
on site (waste, recycling, composting) based on waste management
practices at previous events.
X 5 useful household energy preserved
(RCI Environnement, 2013).
1.6 The daily program was sold to reduce the amount of printed paper.
1.7 Recyclable red carpet floor covering was used on site.
Annual evolution of waste recovery at the Rogers
Cup (tonnes) Waste collected
1.8 Promotional material (programs, posters, leaflets, sheets, etc.) and
tickets (envelopes, invitations, session tickets, etc.) were printed on
FSC-certified paper.
Recovered
material
(tm)vv
1.9 The Coroplast sheets for signage are reused from one year to the
next to reduce waste.
26.7 t
33%
34.8 t
53%
53.1 t
67%
2008
30.9 t
47%
2009
45.7 t
75%
68.4 t
86%
14.8 t
25%
11.0 t
14%
8.2 t
14%
2010
2011
2012
Disposed material
Recovered material
Source: RCI Environnement report, 2013
5
49.7 t
86%
EACH OF THE 200 394 TICKETHOLDERS
RECEIVED A FREE RETURN PUBLIC
TRANSIT TICKET.
2
OBJECTIVE ZERO EMISSIONS
RESULTS
2.1 Free return public transit ticket valid on the entire STM
network provided with every event ticket and to our 1 117
volunteers.
In 2013, a shuttle service was available as a greener transportation option between downtown Montréal and Uniprix Stadium.
Certain activities that generate emissions cannot be eliminated.
In 2013, Tennis Canada offset 184.14 tonnes of greenhouse gases with the purchase of Gold Standard carbon credits through
Planetair. The GHG credits accounted for player, employee and
volunteer transportation and the energy consumed for event
operations. In 2013, Tennis Canada increased its investment in
Gold Standard carbon credits by 20% as compared to 2012.
2.2 Free access to safe parking with security guards for 285
bicycles in a lot adjacent to the Rogers Cup site.
2.3 Free shuttle service provided between Uniprix Stadium and
the Fairmont Queen Elizabeth and InterContinental hotels in
downtown Montréal.
2.4 Training for transportation service drivers on fuel-efficient
driving.
2.5 Signs in the parking lot on idling (If you’re not driving, turn off
the engine!).
2.6 Tips to raise awareness of public transportation, active transportation and carpooling included in the Directions and Accommodations of the Rogers Cup web site.
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3
RESULTS
GREEN PROCUREMENT
3.1 Certain red carpets were replaced with reusable modular
flooring.
The choice of local and Canadian suppliers benefitted the environment and the community.
3.2 EcoLogo and FSC-certified Cashmere bathroom tissue
was used in all on-site bathrooms during the tournament and
year-round in Tennis Canada’s offices.
3.3 The decorative plants and flowers were sourced from local
growers. The arrangements contained no foam or lichen.
3.4 Vegetarian menu options were available in executive suites;
local products were served whenever possible and all items in
single-use containers were eliminated.
3.5 Responsible procurement guidelines were set out to increase Tennis Canada’s social responsibility.
3.6 Local artists were asked to take part in tournament activities
(bands, dance troupes, performers, hosts, etc.).
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4
COMMUNICATION AND SOCIAL INVOLVEMENT
4.11 A ticket resale program was available on site so that everyone
could take advantage of the seats reserved for box ticketholders. All the money raised was donated to the Tennis Matters
foundation.
4.1 A third tree was planted in Parc Jarry by ATP player Tomas
Berdych to symbolize Tennis Canada’s commitment to sustainable development.
4.2 Eco-tweets and the highlights of Tennis Canada’s green
activities were communicated through the media outlets used
by Tennis Canada for a total of 3.4 million views.
4.12 The profits from the popular Player Party and silent auction
were donated to Tennis Matters, a non-profit organization that
promotes the benefits of the sport across Canada.
4.3 The results of the 2012 Green Plan were featured in the
official program (17 000 copies).
4.13 For each ticket sold, 15 cents was donated to two food
banks that support low-income families in the Villeray and
Parc-Extension neighbourhoods. The food banks received $30
000 in total.
Humorous short videos on waste management were
broadcast on the giant screens on Centre Court to foster the
4.4 adoption of eco-friendly behaviours.
4.14 Tennis Canada donated $100 for each ace hit by a Canadian player during the 2013 Rogers Cup to the Lac-Mégantic
Support fund of the Canadian Red Cross, which received $15
900.
Information on Tennis Canada’s Green Plan (Did you
know…?) was broadcast on the giant screens on Centre Court
4.5 and featured on the social media outlets used by the Rogers
Cup presented by National Bank.
4.15 Rogers and National Bank pledged $14 100 to the Lac-Mégantic Support fund of the Canadian Red Cross. In total, $30
000 was donated as part of the Rogers Cup.
4.6 Information on compostable materials was posted in the
executive suites, near the concession stands and in Centre
Court washrooms.
Other social initiatives that are part of Tennis Canada’s
mission are detailed in the organization’s annual report.
4.7 Workshops on healthy cooking with local ingredients with
an ATP player were added to the event program.
4.8 Free seating for 900 people was available on court 9, and the
matches were broadcast on a giant screen in Parc Jarry.
RESULTS
4.9 The windscreens on the west side of practice court 8 were
taken down so that park users could watch players practice
for free.
Increased access to tennis and the tournament; positive
socioeconomic impacts for the community; visibility far beyond the event; awareness building among Rogers Cup spectators to foster the adoption of better consumption habits
through on-site signage.
4.10 Free tickets to the matches held during Family Weekend were
available to young Montréalers.
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A THIRD TREE WAS PLANTED IN PARC
JARRY BY ATP PLAYER TOMAS BERDYCH.
THANK YOU !
Tennis Canada would like to thank the volunteers (and especially our Green Committee!), suppliers,
employees and sponsors who contributed to the ecoresponsible initiatives. Without them and, most
importantly, without their conviction and drive to reduce our environmental footprint, the successes
detailed in this report would have never been possible.
Special thanks to sustainable development consultant Alicia Herlem, who brilliantly supported and
motivated us in our pursuit of an increasingly green tournament.
Thank you to the responsible sponsors and partners who make our event greener, especially :
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