National Sports Center

National Sports Center
A State facility in Blaine, Minnesota
operated by a non-profit organization.
NSC Mission
† Generate economic impact
through amateur sports, with a
focus on out-of-state economic
impact.
† Create sports opportunities for
Minnesota residents.
NSC Governance
† Minnesota Amateur
Sports Commission
(state agency)
† National Sports Center
Foundation (501c3
non-profit)
NSC Facility Components
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Soccer Stadium
Indoor Sports Hall
Residence Hall
Velodrome
Playing fields (54)
Schwan Super Rink
Schwan Center
Victory Links golf
course
Some NSC Facts and Demographics
† Annual attendance of 3.7
million.
† 600 acres, 54 fields.
† $40 million in annual
economic impact.
† 92 percent of users are
MN residents.
† Average 12 different
programs each day
† State investment of $23
million; current asset $50
million.
NSC History
† MASC created 1987
† Statewide sports facility
construction plan
† NSC opened 1990
† NSC administrative model
† Major updates since opening:
Land purchases (mid-90’s)
Schwan Super Rink (1998)
Victory Links golf course (2001)
Schwan Center (2003)
Schwan Super Rink expansion (2006)
Sport Expo Center (2012)
Field Expansion (2015)
NSC’s Methodology (1)
† Attendance
Count teams (roster size)
Spectators per team
Officials (referees)
Volunteers and staff
† Economic impact
Attendance x
# days of event x
per-day spending x
1.6 multiplier
NSC’s Methodology (2)
† Media impressions
We use Meltwater News media tracking
20% of potential viewers
† Other things we count
Viewership of videos and webcasts
Impressions from t-shirts, players bags, etc.
Visible signage along highways adjacent to NSC
NSC’s Methodology (3)
† Impressions we’d love to count
but don’t
Social media
Postings on home club websites, blogs, etc.
NSC Major Programs & Events
Soccer
Schwan’s USA CUP (1,060 teams)
Spring Cup (250)
NSC Cup (180)
All-American Cup (240)
Fall Cup (275)
Minnesota United FC home games (6500 ave.)
Hockey
USA International Hockey Cup (250)
Schwan Cup (100)
All-American Girls (75)
Stick-It to Cancer (80)
US Women’s National Team
Figure Skating
Summer Sizzle
Skating Show
Lacrosse
bid events, spring youth league
Rugby
USA Rugby bid events
NSC Challenges & Opportunities
Challenges
Competitive environment
State political climate
Flat sports growth profile for soccer
and hockey
World economy, political climate
Opportunities
Population growth in Anoka Co.
Leadership position in Twin Cities
sports market
Youth sports is recession resistant
Amateur sports is clean industry
Social media, web-based technologies.