2015 NATIONAL RUNNER SURVEY

Transcription

2015 NATIONAL RUNNER
SURVEY
INTRODUCTION
A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2015 National Runner Survey and Running USA.
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INTRODUCTION
INTRODUCTION
METHODOLOGY
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The National Runner Survey is a
comprehensive study designed
to assess the demographics,
lifestyle, attitudes, habits, and
product preferences of the
running population
nationwide.
Initially launched in 2007, the
national runner survey is
distributed electronically every
two years to running event
participants, running club
members, specialty running
shoe store visitors, subscribers
to running publications, and
those who frequent the online
running community.
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Field Dates: August 2014-January 2015.
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54 organizations in the running community recruited /
requested to disseminate survey (event organizers,
local/national clubs, specialty running stores, charity
organizations associated with running, running
publications, and social media sites dedicated to
runners nationwide).
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Sample: reflective of a convenience random sample.
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15,206 runners responded, 78.1% completion rate
(11,877).
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Results reflective of core runners:
• Active adult participants who tend to enter
running events and train year round
• First-time runners invited to participate but the
majority of responses came from core runners.
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Caution: Results not reflective of the running industry as
a whole.
THE NATIONAL RUNNER SURVEY
MEASURES THE FOLLOWING AREAS:
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Demographics
Sports Participation
Running History & Routine
Running Events
Running Shoes
Sports Apparel
Health & Diet
Sports & Fitness Products
Food & Drink
Travel
Community Resources
Technology
Sponsor Recall
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EXECUTIVE SUMMARY: DEMOGRAPHICS & BEHAVIOR
Demographics
Female
Male
39.8
44.6
Married
63.3%
74.5%
College Educated
75.8%
73.5%
Household Income $75k+
69.0%
77.4%
Female
Male
Average Years Running
9.1
12.7
Average Miles Run Per Week
20.8
26.5
Run/Jog 4+ Hours A Week
70.8%
77.3%
Run 12 Months A Year
76.4%
79.7%
Average Age
Running Behavior
Content with weight
39.0%
42.1%
Content with fitness level
39.8%
40.3%
Survey respondents for the most part represent an
affluent, college educated market.
Running is year round endeavor ….
•
Most run year-round, driven by a host of factors,
primarily a desire to stay in shape and stay healthy.
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4 in 10 are content with their weight and fitness level
overall.
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EXECUTIVE SUMMARY: DEMOGRAPHICS & BEHAVIOR
Runner Type
Frequent/Fitness
Runner
Female
67.5%
Male
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Two-thirds of runners classify themselves as a
frequent/fitness runner.
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Women more so than men identify as joggers/recreational
runners, while men tend to be more serious/competitive.
64.8%
Running and technology are thoroughly intertwined …
Jogger/Recreational
Runner
Serious Competitive
Runner
21.3%
9.9%
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Cell phones (57.6%) and GPS items (52.1%) are the top
items run with on a regular basis.
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Smartphones are used for a variety of running-related
activities, most often social networking, running apps,
music, GPS, and race results.
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A majority post race photos and share race results on social
media.
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Women more so than men are socially connected online.
12.8%
21.7%
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EXECUTIVE SUMMARY: EVENT BEHAVIOR
In the last 12 months, survey participants reported participating in an average of 7 events.
Social media and referrals are key race information sources as well as websites (national, local, city, clubs).
Charity Matters …. 4 in 10 said their participation is influenced by a charitable cause or affiliation.
Three factors most impact event participation: 1). A convenient location, 2). date of event, and 3).
preferred distance. Secondary factors include being fun, cost, scenic course, and time to train.
Half marathons reign supreme ….
• By far the most favored distance (4 in 10) and top distance planned in next year (3 in 4).
• In the next year, half plan to run a 5K, 10K, and/or marathon (favored more by men).
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EXECUTIVE SUMMARY: RUNNING EXPENDITURES
The top channels for purchasing running shoes and gear are specialty stores and online.
Brooks, ASICS, Saucony, and Nike are among the most popular running shoe brands.
Fit and comfort most drive purchases.
Nike, Under Armour, Brooks, ASICS, and Champion are the most favored running sports apparel brands.
MALE
FEMALE
3.0
3.3
Spent $90+ on running shoes on last pair
67.6%
70.8%
Spent $100+ on running apparel in last 12 months
69.3%
73.5%
Average number of running shoes purchased last 12 months
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EXECUTIVE SUMMARY: TRENDS
In the past 2 years, technology has become much more central to running. Runners this year are more likely to ….
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Run with technology (cell phone, GPS, portable audio, and sports watch).
Rely on social media for race information.
Purchase running shoes and apparel online.
Go online for social networking with other runners
Runners are more health conscious today ….
• They are more likely to eat a lot of fiber from whole grains, cereals, fruits, and vegetables.
• And more likely to avoid eating too much fat, salt, or sodium, and high cholesterol foods.
In selecting races, medals or other memento for finishers have become more important.
When purchasing shoes, cushioning has become more prominent.
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RUNNER PROFILE
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DEMOGRAPHICS
GENDER
37.6%
[67.5%] MARRIED
[21.1%] SINGLE
[7.6%] DIVORCED
[2.6%] DOMESTIC PARTNERSHIP
[0.7%] SEPARATED
[0.5%] WIDOWED
[14.8%] ONE
[33.6%] TWO
HOUSEHOLD SIZE
[16.7%] THREE
[22.6%] FOUR
[12.2%] FIVE OR MORE
62.4%
[56.1%] NONE
MALE
MARITAL STATUS
FEMALE
# OF CHILDREN (-19)
[15.2%] ONE
[19.6%] TWO
[9.1%] THREE OR MORE
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DEMOGRAPHICS
AGE
[0.9%] CURRENTLY FULL TIME STUDENT UNDER 19
[0.2%] SOME HIGH SCHOOL
[2.9%] HIGH SCHOOL GRADUATE
[2.6%] ATTENDED COLLEGE LESS THAN 1 YEAR
[9.6%] ATTENDED COLLEGE 1-3 YEARS
[6.5%] ASSOCIATE’S DEGREE
[2.5%] TECHNICAL OR TRADE DEGREE
[33.8%] GRADUATED FROM 4-YEAR COLLEGE
[7.6%] POST-GRADUATE STUDY WITHOUT DEGREE
[25.6%] MASTER’S DEGREE
[7.9%] DOCTORAL DEGREE
2.6% 5.8%
10.8%
23.0%
25.2%
[88.1%] WHITE/CAUCASIAN
[5.0%] HISPANIC
[4.6%] BLACK/AFRICAN-AMERICAN
[3.3%] ASIAN/PACIFIC ISLANDER
[0.9%] AMERICAN INDIAN
[1.0%] OTHER
32.7%
< 25
25 to 34
35 to 44
45 to 54
55 to 64
EDUCATION
ETHNICITY
65 or older
11
PARTICIPATION HOURS PER WEEK
HALF RUN 4
to 7 HOURS
PER WEEK
None
Run/Jog
0.6%
1.6%
24.9%
Walk
10.8%
Warm up/Stretch
11.6%
Use Machines/ Weights
Bike
Yoga or Pilates
Do Aerobics, etc.
24.9%
30.1%
Play Tennis
12.8%
6.8%
21.9%
25.5%
37.2%
48.6%
6.3%
22.3%
59.9%
22.1%
20.3%
66.3%
68.3%
8 hrs or more
20.6%
64.1%
Another Type of Exercise
Play Golf
4 hrs - 7 hrs
44.7%
68.0%
Play Another Sport
1 hr - 3hrs
52.2%
Hike
Swim
Less than 1 hr
5.7%
18.1%
15.0%
15.3%
20.5%
9.9%
15.5%
77.9%
13.3%
11.4%
84.1%
96.2%
2.1%
9.4%
7.3%
92.5%
2.7%
6.9%
4.1%1.9%
2.4%
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RUNNING BEHAVIOR
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RUNNER TYPES
FEMALES ARE MORE LIKELY TO IDENTIFY
THEMSELVES AS A JOGGER/RECREATIONAL
RUNNER
OVERALL
MALE
FEMALE
FITNESS/FREQUENT RUNNER
65.6%
64.8%
67.5%
JOGGER/RECREATIONAL RUNNER
18.8%
12.8%
21.3%
SERIOUS COMPETITIVE RUNNER
14.6%
21.7%
9.9%
NOT A RUNNER (WALKER)
1.1%
0.6%
1.4%
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RUNNING BEHAVIOR
RUNNERS RUN AN AVERAGE OF NEARLY 23 MILES A WEEK, PRIMARILY YEAR-ROUND, AND 3 TO 4 DAYS PER WEEK.
0.1%
0 Days
0.1%
1 Month
MILES PER WEEK
DAYS PER WEEK
NO. MONTHS
NO. YEARS
23
3-4
12
10
MILES
DAYS
MONTHS
YEARS
0.8%
1 Days
0.1%
2 Months
0.3%
3 Months
4.8%
2 Days
0.5%
4 Months
29.3%
3 Days
0.6%
5 Months
1.6%
6 Months
31.7%
4 Days
1.2%
7 Months
21.2%
5 Days
2.4%
8 Months
3.8%
9 Months
9.4%
6 Days
6.5%
10 Months
2.7%
7 Days
5.9%
11 Months
77.1%
12 Months
15
RUNNING PREFERENCES
EARLY MORNING IS THE MOST PREFERRED TIME OF DAY. RUNNERS ARE MORE SOLITARY AND HAVE A VARIETY OF SURFACES
THEY LIKE TO RUN ON.
FAVORITE RUNNING VENUES/SURFACES
[59.7%] PAVED PATH
[51.2%] RURAL ROAD
[51.0%] URBAN ROAD
[45.4%] DIRT TRAIL
[41.3%] PARK
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[18.6%] TRACK (OUTDOOR)
[18.4%] MOUNTAIN
[12.9%] BEACH
[12.6%] TREADMILL (GYM)
[9.1%] TREADMILL (HOME)
[8.4%] GRASS
[5.2%] WOODCHIPS
[3.5%] TRACK (INDOOR)
[2.6%] OTHER
MOST PREFERRED TIME TO RUN
[64.3%] EARLY AM
[38.2%] EARLY EVENING
[25.3%] MID MORNING
[12.1%] MID AFTERNOON
[9.2%] LATE EVENING
[6.8%] EARLY AFTERNOON
[6.6%] NOON
RUNNING PREFERENCE
[57.0%] SELF
[16.4%] ONE OTHER PERSON
[10.9%] IN A GROUP
[15.7%] NO PREFERENCE
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RUNNING MOTIVATORS
PRIMARY REASON TO START
RUNNING
RUNNERS ARE
MOTIVATED BY
EXERCISE, STAYING
IN SHAPE, BEING
HEALTHY,
RELIEVEING STRESS,
AND FUN.
MOTIVATION TO
CONTINUE TO RUN
WHAT MAKES NON-RUNNERS
MORE LIKELY TO RUN
[22.1%] FOR EXERCISE
[17.3%] WEIGHT CONCERNS
[8.2%] FAMILY/FRIEND
ENCOURAGEMENT
[75.8%] STAYING IN SHAPE
[75.8%] STAYING HEALTHY
[63.9%] RELIEVING STRESS
[63.3%] HAVING FUN
[45.1%] BECOMING FIT ENOUGH SO
IT DOESN’T SEEM HARD
[41.2%] INTERESTING PLACES TO RUN
[37.7%] SOMEONE TO RUN WITH
• [7.5%] Because I enjoy it
• [7.0%] Competed in school and never
stopped
• [6.5%] Needed a new challenge
• [6.2%] To enter a race
• [6.1%] Health concerns besides weight
• [5.7%] To relieve stress
• [3.9%] To get in shape for another sport
• [2.6%] To prepare for a charity fundraising
event
• [6.9%] Other
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• [34.6%] Overcoming physical limitations/injury
or health problems
• [31.4%] More free time
• [28.1%] Performance goal like a race
• [26.8%] Safe places to run
• [22.9%] Having a goal that benefits a cause
• [20.9%] Removing self-consciousness about
appearance
• [15.7%] A supportive coach for appropriate
level
• [13.1%] Nothing -- will never run
• [1.3%] Psychotherapy -- had bad run
experience as a child
• [8.5%] Other
[60.2%] Meeting a personal challenge
[58.6%] Achieving a goal
[58.0%] Controlling my weight
[57.1%] Improving my state of mind
[52.4%] Improving speed or endurance
[45.7%] Appreciating nature, scenery
[45.7%] Being by myself for awhile
[37.5%] Socializing with
friends/family/other participants
• [29.9%] Getting into the natural
environment
• [24.2%] Competing against others
• [3.0%] Other
17
RUNNING WORKOUTS
EASY RUNS
EASY RUNS AND
LONG RUNS ARE
RUNNERS’
PRIMARY
WORKOUTS.
83.3%
LONG RUNS (<1 HOUR)
81.8%
PACE WORKOUTS
45.2%
HILL TRAINING
43.9%
TEMPO RUNS
39.5%
RECOVERY RUNS
27.5%
FARTLEK
16.1%
PICKUPS
6.8%
NONE OF THE ABOVE
0.8%
18
RUNNING ITEMS
Cell phone
TECHNOLOGY
TOPS ITEMS RUN
WITH ON A
REGULAR BASIS:
CELL PHONES
AND GPS ITEM.
GPS item
Sunglasses
MP3 PLAYER
Hat/Visor
57.6%
52.1%
46.8%
43.3%
43.3%
Sports watch
39.3%
Keys
39.0%
Personal ID
35.4%
Water bottle
31.5%
Hydration accessories (belt, backpack)
30.4%
Energy bars/gel
30.2%
Reflective gear
22.1%
Compression gear
17.3%
SpiBelt (or similar waist belt)
16.9%
Cash/Credit Card
16.3%
Heart rate monitor
14.0%
Chapstick/Lipgloss
12.3%
Sunscreen
12.3%
Sports Drink
11.2%
Dog
7.9%
Sweatband
7.9%
Pepper Spray
7.0%
Sleeves
5.0%
Pedometer
4.7%
Toilet Paper
4.7%
Inhaler
3.9%
Knee Straps
3.2%
Nothing
3.0%
Baby jogger/Racing stroller
3.0%
Other
4.9%
19
RUNNING EVENT BEHAVIOR
20
HOW PRIMARILY ATTEND EVENT
1. COMPETITOR (61.8%)
2. A FUN RUNNER (49.4%)
3. A FITNESS PARTICIPANT (34.2%)
4. AN OUTDOOR ENTHUSIAST (13.5%)
SURVEY RESPONDENTS
PRIMARILY ATTEND
RUNNING EVENTS AS
COMPETITORS,
FOLLOWED BY FUN
RUNNERS AND FITNESS
PARTICIPANTS.
5. SUPPORT FOR FRIEND/FAMILY IN RACE (10.1%)
6. RACE VOLUNTEER/STAFF (9.0%)
7. A FAN/SPECTATOR (4.6%)
8. A WALKER (3.2%)
21
RUNNING EVENTS BEHAVIORS
RUNNERS
FINISHED AN
AVERAGE OF
7.3 EVENTS IN
LAST 12
MONTHS.
A VARIETY OF
CHANNELS
INFORM
RUNNERS
ABOUT EVENTS.
# OF TIMES REGISTERED FOR
RACE ONLINE (2YRS)
[22.0%] 15 TIMES +
[18.6%] 10-15 TIMES
[15.6%] 7-9 TIMES
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[8.5%] 6 TIMES
[8.2%] 5 TIMES
[9.0%] 4 TIMES
[6.6%] 3 TIMES
[6.0%] 2 TIMES
[3.2%] 1 TIME
[2.4%] 0 TIMES
PRIMARY SOURCE OF
RACE INFORMATION
REASONS FOR NOT
ENTERING A RACE
[36.8%] SOCIAL MEDIA
[36.2%] WORD OF MOUTH
[33.2%] NATIONAL WEB SITE
[31.6%] LOCAL CLUB/CITY SITE
[22.5%] RUNNING STORE
[30.6%] COST
[28.2%] INJURY/HEALTH
[21.7%] NOT IN SHAPE
[19.0%] NOT ENOUGH TIME TO TRAIN
[14.7%] NO DESIRE TO PARTICIPATE
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[18.5%] REGIONAL/STATE WEB SITE
[11.2%] NATIONAL MAGAZINE
[10.9%] LOCAL PUBLICATION
[9.2%] EXPOS
[3.4%] STATE OR REGIONAL PUBLICATION
[4.7%] OTHER
[9.1%] NO FRIENDS/FAMILY TO ENTER WITH
[5.7%] WEATHER
[5.5%] PREGNANCY
[2.5%] PREFER TO WALK
[1.8%] PSYCHOLOGICAL CONCERNS
[14.8%] OTHER
[7.3%] DON’T KNOW
22
RUNNING EVENTS PREFERENCES
HALF
MARATHONS AND
LOOP COURSES
ARE THE MOST
FAVORED
DISTANCE/RACE.
Favored Course Type
Loop
Point-to-point
Out and back
64.4%
20.7%
15.0%
Half Marathon
5K
10K
Marathon
12K, 15K or 10 mile
Trail Race
4 mile, 8K or 5 mile
Triathlon/Duathlon
Ultra Distance
Non-Traditional (mud, obstacle, color, etc.)
Road Running Relay
Fun Run or Untimed Run
20K, 25K or 30K
1 mile or 2 mile
Cross-Country Race
Track Race
Untimed Walk Event
None
Other
Events Entered in the
Last 2 Years
Events Most Interested
in Entering in 2015
Favorite Race Distance
76.4%
80.9%
61.1%
45.6%
31.0%
22.9%
32.2%
11.6%
8.1%
15.0%
9.2%
22.3%
7.4%
9.4%
5.4%
2.6%
5.3%
1.5%
3.4%
76.9%
57.5%
56.9%
45.8%
26.6%
22.6%
22.0%
14.4%
12.9%
11.3%
8.9%
8.2%
7.8%
5.6%
4.5%
2.3%
1.7%
0.6%
1.5%
41.3%
18.4%
15.6%
11.0%
5.0%
N/A
2.9%
N/A
3.8%
N/A
N/A
N/A
N/A
0.6%
N/A
N/A
N/A
N/A
1.3%
23
FACTORS DETERMINE EVENT PARTICIPATION
1. [70.4%] LOCATION IS CONVENIENT
2. [69.6%] DATE THE EVENT IS HELD
3. [62.9%] IT’S A DISTANCE I PREFER
4. [52.4%] IT SOUNDS FUN!
LOCATION, DATE,
AND DISTANCE
MOST IMPACT
EVENT
PARTICIPATION IN
NEXT 12 MONTHS.
5. [44.1%] COST
SCENIC COURSE
I HAVE TIME TO TRAIN
MY FRIENDS ARE DOING IT
REPUTATION OF EVENT OR ORGANIZERS
MEDAL OR OTHER MEMENTOS FOR FINISHERS
CHIP TIMED
HEALTH/INJURY
QUALITY T-SHIRT
IT BENEFITS AN IMPORTANT CAUSE
PROMISE OF A UNIQUE EVENT
ACCURATE, CERTIFIED COURSE
FAST COURSE
ENTERTAINMENT ON COURSE OR FINISH
NO CROWDS/TRAFFIC/HASSLES EXPECTED
GOOD AGE GROUP AWARDS
QUALIFIER
THERE IS AN EXPO
APPROPRIATE TRAINING GROUP IS AVAILABLE
SOMETHING OFFERED FOR OTHER FAMILY
MEMBERS
RANDOM PARTICIPANT AWARDS
RACE IS PART OF A LOCAL GRAND PRIX
ELITE RUNNERS IN THE FIELD
OTHER
43.5%
40.3%
38.4%
36.5%
33.9%
31.3%
27.2%
25.5%
20.3%
16.9%
16.4%
16.3%
14.5%
12.8%
9.2%
8.5%
7.7%
5.5%
4.6%
3.2%
2.9%
1.9%
2.7%
24
FACTORS IMPACT AMOUNT WILLING TO PAY
Not Important
THE RACE DISTANCE IS
MOST CRITICAL
FACTOR
DETERMINING
AMOUNT WILLING TO
PAY FOR A RACE.
Race distance
Chip timing
Technical shirt opposed to
cotton T-shirt
Charity you personally support
Somewhat Important
7.8%
17.6%
Post-race food & entertainment
Unique awards
Very Important
46.2%
24.2%
28.4%
26.5%
28.1%
33.2%
30.3%
30.1%
USA Track & Field Certified
Course
Charity event in general
Important
28.9%
31.0%
27.7%
36.3%
30.9%
39.6%
49.1%
12.7%
27.6%
46.0%
34.0%
16.1%
29.3%
11.3%
18.5%
7.9%
22.7%
6.9%
23.1%
6.4%
16.4%
5.2%
25
CHARITY AND TRAVEL
43.2% INFLUENCED BY A CHARITABLE CAUSE OF AFFILIATION IN SELECTING AN EVENT.
LAST 12
MONTHS
AVG. AMOUNT
SPENT ON MOST
RECENT
RUNNING TRIP
WITH
OVERNIGHT
STAY.
63.5%
TRAVELLED
OVERNIGHT FOR
RUNNING EVENT
NEXT 12
MONTHS
$312
65.6% LIKELY
TO TRAVEL
OVERNIGHT FOR
RUNNING EVENT
FURTHEST
WILLING TO
TRAVEL TO
RUN AN EVENT
$146
34.5%
NATIONAL
28.3%
REGIONAL
$242
27.8%
INTERNATIONAL
9.5%
LOCAL
$105
26
AVERAGE EVENT COSTS
5K & 10K
5K
10K
$10 or less
3.0%
1.2%
$15
2.9%
1.2%
$20
11.4%
3.7%
$25
27.5%
10.3%
$30
18.4%
13.7%
$35
14.0%
15.1%
$40
5.5%
11.8%
$45
3.1%
8.9%
$50 or more
4.1%
11.3%
N/A
10.1%
22.7%
HALF MARATHONS &
MARATHONS
HALF MARATHON
MARATHON
$50 or less
$60
$70
$80
$90
$100
$110
$120
$130
$140
$150 or more
N/A
11.5%
12.8%
14.2%
14.3%
11.0%
7.0%
4.1%
2.7%
1.7%
0.6%
5.8%
14.2%
1.9%
1.8%
3.5%
6.9%
8.2%
9.9%
6.2%
5.8%
3.1%
5.8%
14.6%
36.3%
27
FASTEST TIMES
FASTEST 5K TIME
Over 1 hour
45:01 - 60:00
35:01 - 45:00
FASTEST MARATHON TIME
0.1%
7 hours or more
1.1%
6:00:00 - 6:59:00
5:00:00 - 5:59:00
40.1%
19:01 - 25:00
38.1%
16.3%
4:00:00 - 4:59:00
36.4%
28.5%
16:01 - 19:00
7.8%
3:20:00 - 3:59:00
16 min or less
1.5%
2:46:00 - 3:19:00
Have not run one
4.5%
6.3%
25:01 - 35:00
Don’t know
1.0%
3.2%
10.6%
2:45 or faster
1.8%
Don't know
1.9%
0.8%
NUMBER OF MARATHONS COMPLETED
0
1
2
3
4-9
10-20
21+
45.9%
16.0%
8.5%
5.6%
14.1%
6.4%
3.5%
28
RUNNING MEDIA & TECHNOLOGY
29
RUNNING MEDIA
Running-Related Websites Visited Most
Running/Sports Publications Most Often Read
Runner's World
83.5%
Running Times
Competitor
Women's Running Magazine
Women's Health
Fitness Magazine
Local running club publication
Trail Runner
Shape
Men's Health
Triathlete
UltraRunning
Sports Illustrated
Club Running (RRCA)
Marathon and Beyond
Muscle & Fitness
Running Journal
Track & Field News
USATF Fast Forward
American Track & Field
National Masters News
Youth Runner
Other
16.4%
15.5%
11.1%
10.6%
9.6%
9.0%
7.3%
7.1%
6.7%
5.9%
4.5%
4.3%
2.8%
2.0%
2.0%
1.1%
1.1%
0.8%
0.6%
0.3%
0.1%
5.8%
RUNNER’S
WORLD IS THE
MOST RELIED
UPON MEDIA
SOURCE.
Runnersworld.com
Active.com
57.6%
54.8%
MapMyRun.com
Competitor.com
Local Club Website
Athlinks.com
RunningintheUSA.com
Coolrunning.com
Marathonguide.com
Runningtimes.com
imATHLETE.com
USATF.org
Trailrunner.com
RunningUSA.org
LetsRun.com
RRCA.org
Milesplit.com
IAAF.org
TrackandFieldNews.com
Other
33.2%
17.0%
16.7%
14.0%
11.2%
10.5%
10.2%
6.2%
5.9%
5.3%
4.7%
4.2%
3.1%
2.4%
1.7%
0.7%
0.7%
15.0%
30
RUNNING & TECHNOLOGY
HOW INTERNET IS USED FOR RUNNING-RELATED
ACTIVITIES
HOW SOCIAL MEDIA IS USED FOR RUNNING-RELATED
ACTIVITIES
HOW SMARTPHONES ARE UTILIZED FOR RUNNING-RELATED
ACTIVITIES
ONLINE RACE REGISTRATION
86.9%
POSTING RACE PHOTOS
79.6%
SOCIAL NETWORKING
51.0%
SEARCHING FOR UPCOMING RACES
72.5%
SHARING RACE RESULTS
62.5%
RUNNING APPS
50.7%
SOCIAL NETWORKING WITH OTHER
RUNNERS
66.7%
RECRUITING OTHERS TO JOIN YOU AT AN
UPCOMING RACE
MUSIC
49.8%
43.1%
RESULTS/RANKING
57.9%
GPS
49.5%
DISCUSSING RUNNING-RELATED
ACTIVITIES
41.9%
RACE RESULTS
45.5%
PROVIDING UPDATES ON YOUR RUNNING
40.6%
TRACKING WORKOUTS
38.3%
SHARING ABOUT YOUR CURRENT
TRAINING
39.7%
EVENT SEARCH
29.6%
30.5%
RACE REGISTRATION
27.3%
46.6%
COMMUNICATING WITH TRAINING
GROUPS
NUTRITION/CALORIES
26.0%
FLIGHT/CAR/HOTEL RESERVATIONS
FOR RUNNING EVENT
40.0%
COMMUNICATING WITH TRAINING
PARTNERS
27.3%
TRAINING PROGRAMS
19.5%
RUNNING CHAT ROOMS
4.0%
RECRUITING OTHERS TO TRAIN WITH YOU
23.4%
INTERVAL TIMING
11.2%
OTHER
1.6%
FUNDRAISING FOR A CHARITY EVENT
19.6%
VIRTUAL COACH
4.0%
TO PURCHASE RUNNING
PRODUCTS/SERVICES
55.8%
MAPPING ROUTES
54.7%
ONLINE TRAINING TOOLS
RUNNING-RELATED NEWS
46.6%
31
RUNNING PERSONALITIES
FEWER THAN HALF [41.9%]
FOLLOW THE SPORT OF
COMPETITIVE RUNNING.
JEFF GALLOWAY,
MEB KEFLEZIGHI, AND HAL
HIGDON ARE THE MOST
VISIBLE RUNNERS.
32
RUNNING PERSONALITIES
Top Runners / Running
Personalities Recognized
FEWER THAN HALF [41.9%]
FOLLOW THE SPORT OF
COMPETITIVE RUNNING.
JEFF GALLOWAY,
MEB KEFLEZIGHI, AND HAL
HIGDON ARE THE MOST
VISIBLE RUNNERS.
Top Runners / Running
Personalities Recognized
Jeff Galloway
75.5%
Kathrine Switzer
33.4%
Meb Keflezighi
72.3%
Jim Ryun
29.0%
Hal Higdon
71.4%
John Bingham
27.1%
Ryan Hall
63.6%
Alan Webb
19.2%
Kara Goucher
63.3%
Dathan Ritzenhein
17.6%
Shalane Flanagan
62.8%
Jenny Simpson
16.5%
Bart Yasso
58.8%
Leo Manzano
9.9%
Deena Kastor
56.3%
Matt Centrowitz
9.2%
Joan Benoit Samuelson
55.2%
Josh Cox
8.9%
Paula Radcliffe
53.4%
Morgan Uceny
6.4%
Alberto Salazar
52.9%
Dean Karnazes
52.6%
Mo Farah
52.1%
Bill Rodgers
47.2%
Frank Shorter
Scott Jurek
Amby Burfoot
Galen Rupp
46.0%
41.9%
40.1%
34.3%
33
RUNNING SHOES AND SPORTS
APPAREL
34
RUNNING SHOE PURCHASES
BRAND OF
RUNNING
SHOES LAST
PURCHASED.
25.3%
# OF PAIRS OF RUNNING SHOES
PURCHASED LAST 12 MONTHS
0
1.8%
1
12.4%
2
28.4%
3
24.1%
4
16.6%
5
7.2%
6+
9.4%
19.1%
13.1%
9.4%
APPROX. PRICE PAID FOR LAST PAIR OF
RUNNING SHOES
< $30
$30 - $49
$50 - $69
$70 - $89
$90 - $109
$110+
DON’T REMEMBER
0.7%
3.6%
9.8%
14.3%
29.0%
42.0%
0.6%
PLAN TO BUY THE SAME BRAND AGAIN
YES
UNSURE
NO
64.7%
30.2%
5.1%
7.5%
6.9%
3.7%
3.4%
2.6%
WHERE PURCHASED LAST PAIR OF RUNNING SHOE
SPECIALTY RUNNING STORE
43.9%
ONLINE
27.0%
ATHLETIC FOOTWEAR STORE (FOOT LOCKER, ATHLETE’S FOOT, FINISH LINE, ETC.)
7.0%
SPORTING GOODS STORE (SPORT’S AUTHORITY, DICKS, BIG 5, ETC.)
6.5%
OUTLET STORE
2.5%
MAIL ORDER
2.3%
SHOE STORE (DSW, PAYLESS, FAMOUS FOOTWEAR, ETC.)
2.0%
DEPARTMENT STORE (JC PENNEY’S, SEARS, MACY’S, KOHL'S, ETC.)
1.9%
RACE EXPO
1.7%
OUTDOOR SPORTS STORE (REI, EMS, ETC.)
1.3%
DISCOUNT DEPARTMENT STORE (WALMART, KMART, COSTCO, ETC.)
0.5%
OTHER
3.5%
35
SHOE PURCHASE DRIVERS
WHAT MIGHT INFLUENCE DECISION
TO TRY ANOTHER BRAND
INFLUENCE TO BUY PARTICULAR SHOE
PURCHASE CRITERIA
FOR SHOES
SAME BRAND I ALWAYS WEAR
FIT/COMFORT
91.5%
CUSHIONING
51.6%
STABILITY
41.7%
WEIGHT
39.5%
PRICE
35.6%
INJURY-PREVENTION FEATURES
32.0%
STYLE/APPEARANCE
RECOMMENDATION FROM SALESPERSON
46.7%
FIT OF SHOE
64.6%
RECOMMENDATION FROM
ANOTHER RUNNER
34.3%
RECOMMENDATION
FROM SALESPERSON
33.4%
SHOE GUIDE REVIEWS
32.0%
COST
26.9%
MAGAZINE ARTICLE/SHOE GUIDE
14.9%
RUNNING CLUB SHOE REVIEW
7.7%
SEEING THE SHOE AT AN EXPO/EVENT
7.7%
32.4%
RECOMMENDATION FROM
ANOTHER RUNNER
15.0%
SALE PRICE
10.3%
SHOE BUYING GUIDE
IN MAGAZINE
8.6%
FOUND IN ONLINE SEARCH
6.2%
SAW AT AN EVENT OR EXPO
1.9%
25.7%
ELITE ATHLETE ENDORSEMENT
1.2%
BRAND
24.3%
AD IN MAGAZINE
1.0%
COLOR
22.9%
AD ONLINE
0.8%
MOTION CONTROL
12.7%
AD IN NEWSPAPER
0.1%
ENDORSEMENT BY AN ELITE RUNNER
3.7%
WEATHER PROTECTION
4.5%
AD ON TV
0.1%
ADVERTISEMENT
2.2%
OTHER
3.6%
OTHER
12.0%
OTHER
6.7%
36
RUNING SPORTS APPAREL
TOTAL SPENT ON RUNNINGRELATED SPORTS APPAREL LAST 12
MONTHS
$0
$1 - $24.99
$25.00 - $49.99
$50.00 - $99.99
$100.00 - $199.99
$200.00 OR MORE
0.8%
1.5%
6.3%
17.9%
30.9%
42.6%
FAVORITE BRNDS OF SPORTS APPAREL
OWNED (EXCLUDING SHOES)
WHERE PURCHASED SPORTS APPAREL
SPECIALTY RUNNING STORE
57.0%
ONLINE
55.5%
SPORTING GOODS STORE (DICK’S, OSHMAN’S,
MODELL’S, ETC.)
52.3%
RACE EXPO
26.9%
DISCOUNT DEPARTMENT STORE (KMART,
WALMART, ETC.)
22.1%
DEPARTMENT STORE
19.9%
OUTLET STORE
17.6%
OUTDOOR SPORTS STORE
11.8%
ATHLETIC FOOTWEAR STORE (FOOT LOCKER,
ATHLETE’S FOOT, ETC.)
6.6%
MAIL ORDER
4.9%
OTHER
4.5%
NIKE
UNDER ARMOUR
BROOKS
ASICS
CHAMPION
ADIDAS
NEW BALANCE
THE NORTH FACE
SAUCONY
TARGET
SMARTWOOL
MOVING COMFORT
ATHLETA
LULULEMON
COLUMBIA
ROAD RUNNER SPORTS
PEARL IZUMI
MIZUNO
REEBOK
REI
CW-X
DANSKIN
PATAGONIA
FILA
THORLO
SUGOI
HIND
PUMA
SKIRT SPORTS
TITLE NINE
ZOOT
L.L. BEAN
SPORTHILL
OTHER
59.5%
46.3%
36.0%
28.9%
27.2%
26.1%
21.0%
19.1%
19.0%
16.0%
15.3%
12.9%
11.9%
11.6%
11.5%
11.3%
10.6%
10.5%
10.1%
9.6%
8.9%
8.6%
7.9%
7.0%
6.3%
6.0%
4.1%
3.9%
3.8%
3.6%
3.4%
3.2%
2.0%
20.6%
37
HEALTH AND DIET
38
RUNNING INJURIES
RUNNING INJURIES LAST 12 MONTHS
Blisters
31.1%
Knee
21.9%
None
18.9%
Iliotibial Band Syndrome (ITB)
15.5%
Plantar Fasciitis
15.4%
Hips
13.9%
Foot
12.0%
Shin Splints
11.4%
Calf
9.9%
Low Back
9.9%
Hamstring
8.6%
Achilles Tendon
8.5%
Quadriceps
Other
0 TIMES
45.6%
1 TIME
26.4%
2 TIMES
16.3%
3 TIMES
5.7%
4 TIMES
2.1%
5+ TIMES
3.9%
9.1%
Ankle
Stress Fracture
# OF TIMES TRAINING WAS
CURTAILED MORE THAN 4 DAYS FROM
RUNNING RELATED INJURY LAST 12
MONTHS
3.4%
1.8%
6.5%
39
HEALTH & DIET
HEALTH
AVERAGE WEIGHT
MALE
FEMALE
176.3LBS
142.4LBS
AVERAGE HEIGHT
MALE
FEMALE
5 FEET 10 INCHES
5 FEET 5 INCHES
RUNNERS TRY
CONSIDER
THEMSELVES
TO BE
HEALTHY.
I AM HEALTHY.
89.1%
I AM CONTENT WITH MY WEIGHT.
39.9%
I AM CONTENT WITH MY FITNESS
LEVEL.
39.7%
I AM OVERWEIGHT.
20.7%
A MEMBER OF MY HOUSEHOLD IS
OVERWEIGHT OR OBESE.
17.1%
I HAVE ASTHMA.
7.9%
I AM OBESE.
1.8%
I HAVE DIABETES.
1.3%
I HAVE HEART DISEASE.
1.1%
40
NUTRITION AND PERSONAL DIET
I TRY TO EAT HEALTHY FOODS.
86.4%
I EAT A LOT OF FIBER FROM WHOLE GRAINS, CEREALS, FRUITS AND
VEGETABLES.
44.7%
I AVOID EATING TOO MUCH SUGAR.
40.4%
I DRINK SEVERAL CUPS OF REGULAR COFFEE A DAY.
35.8%
I AVOID EATING TOO MUCH FAT.
32.9%
I PREFER BOTTLED OR FILTERED TO TAP WATER.
29.6%
I EAT FOODS THAT ARE QUICK AND EASY TO PREPARE.
27.8%
I DON’T FOLLOW A SPECIFIC DIET.
27.6%
I AVOID EATING TOO MUCH SALT OR SODIUM.
26.4%
I PREFER SUGAR TO ARTIFICIAL SWEETENERS.
25.8%
I AVOID EATING TOO MANY HIGH-CHOLESTEROL FOODS.
25.6%
I PREFER A HIGH PROTEIN DIET.
20.7%
I CHOOSE ORGANIC/NATURAL OR SOY FOODS.
18.8%
I PREFER SPLENDA TO SUGAR.
10.1%
I AM A VEGAN/VEGETARIAN.
8.8%
I EAT A HIGH-CARBOHYDRATE, LOW-FAT DIET.
8.0%
I PREFER TO EAT GLUTEN-FREE.
7.1%
I DRINK SEVERAL CUPS OF DECAF COFFEE PER DAY.
2.2%
RUNNERS TRY
TO EAT
HEALTHY
FOODS.
FOOD/DRINK CONSUMPTION AT LEAST 4 TIMES PER
WEEK
VEGETABLES
89.0%
FRUIT
86.7%
CHICKEN OR TURKEY
71.6%
COFFEE
61.3%
BREAD
55.5%
CHEESE
54.4%
NUTS
52.4%
YOGURT
47.4%
MILK
43.3%
PEANUT BUTTER
43.0%
BOTTLED WATER
42.9%
CEREAL
36.4%
PASTA
33.5%
BREAKFAST/GRANOLA/FRUIT BARS
30.5%
BEEF
30.4%
ENERGY OR PROTEIN BARS
28.8%
CHIPS/PRETZELS
24.0%
FISH
23.7%
JUICE
19.8%
BEER
18.9%
WINE
18.9%
CANDY
17.2%
BAGELS OR MUFFINS
15.4%
POPCORN
13.1%
DRIED FRUIT
13.1%
COOKIES
12.2%
ICE CREAM
9.9%
SOY PRODUCTS
9.4%
RICE CAKES
3.9%
41
APPENDIX
42
APPENDIX: RUNNER PROFILE
GENDER PROFILE
DEMOGRAPHICS
AGE
MALE
FEMALE
RUNNER TYPE
FREQUENT/FITNESS RUNNER
RUNNING HISTORY/ROUTINE
RUN/JOG 4 HRS+ EACH WEEK
RUN 12 MONTHS A YEAR
MILES RUN/WEEK
TOTAL YEARS RUNNING
RUN/WALK EVENTS FINISHED*
TRAVELED TO RUN W/ OVERNIGHT STAY*
COMPLETED 1+ MARATHONS
FAVORITE RACE DISTANCE
HALF-MARATHON
5K
10K
MARATHON
12K/15K/10 MILE
4 MILE/8K/5 MILE
ULTRA DISTANCE
1 MILE/2 MILE/3 MILE
RUNNING SHOES/APPAREL
PAIRS OF RUNNING SHOES PURCHASED*
SPENT $90+ ON RUNNING SHOES*
SPENT $100+ ON RUNNING APPAREL*
HEALTH
WEIGHT
CONTENT WITH WEIGHT
CONTENT WITH FITNESS LEVEL
OVERALL
MALE
FEMALE
41.5
37.6%
62.4%
44.6
—
—
39.8
—
—
14.6%
65.6%
18.8%
1.1%
21.7%
64.8%
12.8%
0.6%
9.9%
67.5%
21.3%
1.4%
69.0%
76.8%
22.9
10.2
7.3
77.3%
79.7%
26.5
12.7
7.7
70.8%
76.4%
20.8
9.1
7.2
64.8%
63.2%
63.6%
54.1%
65.3%
47.6%
41.3%
18.4%
15.6%
11.0%
5.0%
2.9%
3.8%
0.6%
38.5%
16.6%
12.9%
16.4%
4.2%
2.3%
6.8%
0.6%
43.1%
19.5%
17.1%
7.9%
5.6%
3.1%
2.1%
0.6%
3.1
63.0%
73.5%
3.0
67.6%
69.3%
3.3
73.5%
75.5%
155.3
41.0%
41.9%
176.3
42.1%
40.3%
142.4
39.0%
39.8%
RUNNER TYPE PROFILE
COMPETITIVE
FITNESS
JOGGER
41.5
41.5
41.5
93.6%
78.2%
41.0%
88.7%
80.3%
56.6%
MILES RUN/WEEK
36.6
22.8
12.8
TOTAL YEARS RUNNING
14.3
10.0
7.8
TRAVELED TO RUN W/ OVERNIGHT
STAY*
11.0
7.1
5.1
79.6%
64.6%
47.7%
77.2%
56.5%
29.2%
HALF-MARATHON
37.4%
46.2%
27.8%
5K
12.9%
14.0%
37.3%
10K
8.5%
16.1%
20.1%
MARATHON
21.0%
11.2%
2.8%
12K/15K/10 MILE
5.3%
5.2%
4.2%
4 MILE/8K/5 MILE
1.8%
2.5%
4.9%
ULTRA DISTANCE
9.5%
3.5%
0.7%
1.7%
0.2%
0.8%
4.2
3.1
2.2
69.0%
72.1%
69.4%
79.5%
74.8%
64.8%
CONTENT WITH WEIGHT
54.9%
41.2%
24.7%
52.4%
42.3%
21.9%
DEMOGRAPHICS
AGE
PAIRS OF RUNNING SHOES
PURCHASED*
HEALTH
* Last 12 months
43
RUNNER TYPE PROFILE: FEMALE
COMPETITIVE
FITNESS
JOGGER
AGE
RUNNER TYPE PROFILE: MALE
COMPETITIVE
FITNESS
JOGGER
43.3
44.6
46.3
DEMOGRAPHICS
DEMOGRAPHICS
39.7
39.7
39.7
AGE
94.2%
78.3%
39.7%
96.8%
79.4%
42.7%
90.4%
80.9%
56.6%
88.0%
80.7%
60.6%
38.3
25.0
14.6
MILES RUN/WEEK
34.6
21.5
12.1
MILES RUN/WEEK
TOTAL YEARS RUNNING
13.8
9.1
6.6
TOTAL YEARS RUNNING
15.4
12.0
11.6
10.9
7.2
5.4
11.3
7.1
4.8
82.8%
65.9%
45.6%
77.2%
62.4%
42.3%
76.1%
51.4%
24.2%
79.9%
65.6%
40.0%
TRAVELED TO RUN W/ OVERNIGHT
STAY*
HALF-MARATHON
42.9%
48.5%
26.9%
HALF-MARATHON
33.7%
42.1%
30.0%
5K
12.3%
14.1%
38.4%
5K
13.1%
14.0%
34.0%
10K
8.2%
17.1%
21.7%
10K
8.4%
13.7%
16.8%
MARATHON
19.7%
8.3%
1.5%
MARATHON
22.2%
16.6%
6.4%
12K/15K/10 MILE
5.3%
6.0%
4.5%
12K/15K/10 MILE
5.3%
4.0%
3.6%
4 MILE/8K/5 MILE
2.2%
2.7%
4.8%
4 MILE/8K/5 MILE
1.6%
2.0%
4.9%
ULTRA DISTANCE
6.6%
2.0%
0.3%
ULTRA DISTANCE
11.7%
6.2%
1.7%
0.9%
1.8%
0.2%
1.0%
4.3
64.3%
3.2
68.6%
2.2
68.4%
76.2%
70.5%
58.2%
1.5%
0.3%
4.2
75.1%
3.1
74.3%
2.2
70.8%
83.2%
77.3%
67.5%
HEALTH
HEALTH
CONTENT WITH WEIGHT
55.5%
41.5%
24.6%
CONTENT WITH WEIGHT
54.8%
41.3%
24.9%
58.1%
43.3%
22.0%
48.6%
41.3%
22.2%
* Last 12 months
44
RUNNER PROFILE DISTANCE
5K
10K
HALF MARATHON
MARATHON
41.2
41.0
41.6
42.9
MALE
34.1%
31.3%
35.1%
55.8%
FEMALE
65.9%
68.7%
64.9%
44.2%
10.1%
7.9%
13.1%
27.5%
FREQUENT/FITNESS RUNNER
50.2%
68.1%
74.1%
67.6%
36.8%
23.3%
12.2%
4.7%
2.8%
0.6%
1.0%
0.2%
47.5%
64.6%
81.6%
92.4%
67.4%
73.8%
80.3%
85.6%
MILES RUN/WEEK
15.5
17.9
23.8
33.8
TOTAL YEARS RUNNING
9.0
9.0
10.1
13.0
7.0
6.8
7.6
7.4
38.6%
53.3%
73.6%
82.3%
18.5%
27.3%
68.2%
98.2%
2.4
2.7
3.3
3.9
63.9%
70.8%
74.9%
71.4%
64.7%
70.8%
77.8%
75.7%
CONTENT WITH WEIGHT
35.1%
35.4%
40.8%
47.5%
31.6%
36.1%
41.8%
48.9%
DEMOGRAPHICS
AGE
RUNNER TYPE
HEALTH
* Last 12 months
45
APPENDIX: ANNUAL INCOME
SELF-REPORTED HOUSEHOLD INCOME BEFORE TAXES (2013)
26.8%
18.3%
15.4%
13.3%
6.8%
2.4%
>$25K
6.8%
5.6%
3.5%
1.4%
$25K<$35K
$35K<$50K
$50K<$75K
$75K<100K $100K<$150K $150K<$200K $200K<$250K $250K<$500K
$500K+
46
APPENDIX: EMPLOYMENT
EMPLOYED FOR AT LEAST 20 HOURS/WEEK
YES
NO
NOT SURE
TYPE OF EMPLOYMENT
EDUCATIONAL
MEDICAL
SALES/RETAIL/MARKETING
GOVERNMENT
FINANCIAL/INSURANCE
OTHER PROFESSIONAL
COMPUTERS/INTERNET
ADMINISTRATIVE
DESIGN/ENGINEERING/ARCHITECTURE
OTHER TECHNICAL/SCIENTIFIC
LEGAL
TOP MANAGEMENT
PRODUCTION/MANUFACTURING
OTHER SERVICES
SPORTS
ENTERTAINMENT/PERFORMING ARTS
OTHER
IF NOT EMPLOYED, RESPONDENT IS…
A HOMEMAKER
A STUDENT
RETIRED
TEMPORARILY UNEMPLOYED
PERMANENTLY DISABLED
84.4%
15.3%
0.3%
14.6%
12.3%
8.7%
7.8%
7.0%
6.1%
5.8%
3.9%
3.8%
3.7%
3.5%
3.4%
3.2%
2.4%
1.6%
1.1%
11.1%
39.5%
30.6%
23.8%
11.0%
1.0%
47
APPENDIX: RUNNING EVENT BEHAVIOR
FACTORS MOST IMPORTANT WHEN
CONSIDERING TO TRAVEL FOR A
RUNNING EVENT
NOT
IMPORTANT
SOMEWHAT
IMPORTANT
IMPORTANT
VERY
IMPORTANT
LOCATION
1.9%
9.0%
36.4%
52.8%
RACE DISTANCE
1.7%
6.5%
44.3%
47.5%
AMENITIES
15.6%
29.6%
40.6%
14.1%
EVENT SIZE
18.9%
31.4%
36.3%
13.3%
ASSOCIATED EVENTS FOR YOUR FAMILY
(FUN RUNS, KIDS RACES)
56.7%
23.0%
14.3%
6.0%
COMPETITIVE FIELD IN YOUR AGE
GROUP
73.6%
17.0%
7.3%
2.2%
ELITE FIELD
82.4%
12.9%
3.4%
1.3%
NUMBER OF OVERNIGHT TRIPS FOR
RUNNING RELATED EVENT: LAST 12
MONTHS
0
35.2%
1
24.2%
2
18.4%
3
9.8%
4 OR MORE
11.7%
48
APPENDIX: SPORTS & FITNESS PRODUCTS
BRANDS OF SPORTS DRINKS USED: LAST 12 MONTHS
GATORADE
68.0%
POWERADE
38.1%
NUUN
23.4%
GU
18.5%
PROPEL
11.9%
HAMMER
8.7%
CYTOMAX
3.8%
ACCELERADE
3.5%
ENDUROX
1.9%
ULTIMA
1.5%
EXCEL
0.9%
ALLSPORT
0.6%
INFINIT
0.5%
AMINO VITAL
0.3%
HYDRA FUEL
0.2%
ULTRA FUEL
0.2%
NONE
13.9%
OTHER
9.2%
BRANDS OF ENERGY GEL/PROTEIN BARS USED: LAST12 MONTHS
59.7% USE ENERGY GEL/PROTEIN BARS
CLIF BAR
54.5%
LUNA BAR
23.7%
LARABAR
22.0%
POWERBAR
21.5%
GU
19.7%
KASHI BAR
16.1%
POWERBAR PROTEIN
9.4%
PURE PROTEIN
7.6%
GATORADE ENERGY BAR
4.8%
SNICKERS MARATHON BAR
4.3%
BALANCE NUTRITION
4.2%
ZONE
3.9%
PROTEIN PLUS
3.6%
POWERBAR HARVEST
3.4%
EAS
2.5%
MET-RX
2.4%
BALANCE GOLD
2.3%
ATKINS
1.9%
TIGER'S MILK
1.3%
MYOPLEX
1.2%
PROMAX
1.2%
DETOUR
1.0%
NUTRIBAR
0.8%
SOUTH BEACH DIET BAR
0.7%
PR BAR
0.5%
POWERBAR PRIA
0.4%
PAYDAY PROTEIN BAR
0.3%
NONE
14.0%
OTHER
14.0%
49
APPENDIX: FOOD & DRINKS
# OF ALCOHOLIC
BEVERAGES CONSUMED:
LAST 30 DAYS
REGULAR BEER
LIGHT BEER
WHITE WINE
RED WINE
MIXED DRINKS
0
50.3%
71.2%
61.3%
53.3%
59.3%
1
6.7%
53.0%
9.9%
8.7%
10.9%
2-4
16.6%
11.3%
17.6%
18.0%
18.8%
5-10
13.3%
6.2%
6.8%
11.1%
7.2%
11-15
5.4%
2.6%
2.0%
4.1%
1.8%
16-20
3.1%
1.4%
1.1%
2.0%
0.8%
21-25
1.6%
0.7%
0.5%
1.2%
0.3%
26-30
1.3%
0.6%
0.3%
1.0%
0.3%
31 OR MORE
1.7%
1.0%
0.4%
0.7%
0.4%
50
APPENDIX: FOOD & DRINKS
RESTAURANT
FREQUENT
FAVORITE
MCDONALD’S
93.6%
10.7%
WENDY’S
91.3%
BURGER KING
RESTAURANT
FREQUENT
FAVORITE
STARBUCKS
82.4%
37.2%
14.4%
OLIVE GARDEN
81.4%
28.3%
91.1%
11.7%
CHICK-FIL-A
81.2%
35.3%
PAPA JOHN’S PIZZA
91.1%
13.9%
CARIBOU COFFEE
81.0%
31.7%
TACO BELL
90.3%
15.2%
OUTBACK STEAKHOUSE
79.7%
30.3%
PIZZA HUT
89.0%
14.5%
CALIFORNIA PIZZA KITCHEN
79.1%
26.4%
JIMMY JOHN’S
88.1%
22.3%
MACARONI GRILL
78.4%
28.9%
SUBWAY
88.1%
22.1%
CHIPOTLE
78.2%
42.4%
QUIZNOS
88.0%
17.0%
COLD STONE CREAMERY
77.9%
27.6%
PAPA MURPHY’S
87.9%
20.4%
RED LOBSTER
77.8%
28.5%
BAJA FRESH
85.1%
19.4%
BASKIN & ROBBINS ICE
CREAM
77.2%
28.2%
PANERA BREAD
84.6%
31.4%
SIZZLER
75.8%
28.8%
IHOP
83.6%
20.2%
P.F. CHANG’S
73.9%
34.6%
CRACKER BARREL
83.4%
24.2%
IN-N-OUT BURGER
69.4%
41.4%
JAMBA JUICE
82.7%
25.6%
CHEESECAKE FACTORY
68.7%
43.0%
MARIE CALLENDER’S
82.5%
22.5%
BEN & JERRY’S ICE CREAM
57.8%
47.0%
51
APPENDIX: KEY GENDER DIFFERENCES
MOTIVATION TO CONTINUE TO RUN
MEETING A PERSONAL CHALLENGE
RELIEVING STRESS
ACHIEVING A GOAL
SOCIALIZING WITH FRIENDS/FAMILY/OTHER PARTICIPANTS
COMPETING AGAINST OTHERS
FACTORS TO DETERMINE EVENT PARTICIPATION (IN NEXT 12 MONTHS)
IT SOUNDS FUN
MEDAL OR OTHER MEMENTO FOR FINISHERS
HOW THE INTERNET IS USED FOR RUNNING-RELATED ACTIVITIES
SOCIAL NETWORKING WITH OTHER RUNNERS
HOW SMARTPHONES ARE UTILIZE FOR RUNNING-RELATED ACTIVITIES
SOCIAL NETWORKING
MUSIC
NUTRITION/CALORIES
HOW SOCIAL MEDIA IS USED FOR RUNNING-RELATED ACTIVITIES
POSTING RACE PHOTOS
SHARING RACE RESULTS
RECRUITING OTHERS TO JOIN YOU AT AN UPCOMING RACE
ITEMS RUN WITH ON A REGULAR BASIS
CELL PHONE
PORTABLE AUDIO SYSTEM/IPOD/MP3
HEART RATE MONITOR
SPIBELT (OR SIMILAR WAIST BELT)
KEYS
CHAPSTICK/LIP GLOSS
MALE
FEMALE
56.7%
59.9%
55.5%
32.1%
32.0%
63.2%
67.0%
61.5%
41.3%
19.2%
46.6%
34.0%
28.6%
16.8%
56.2%
41.1%
37.3%
22.7%
59.2%
71.3%
44.8%
41.6%
18.2%
54.5%
54.4%
30.4%
73.7%
67.4%
35.8%
82.6%
59.8%
47.0%
44.9%
37.1%
20.0%
11.5%
31.2%
4.8%
64.5%
46.7%
10.7%
20.5%
45.1%
17.3%
52
APPENDIX: KEY RUNNER PROFILE DIFFERENCE
FACTORS TO DETERMINE EVENT PARTICIPATION
(IN NEXT 12 MONTHS)
COMPETITIVE
FITNESS
REPUTATION OF EVENT OR ORGANIZERS
43.7%
37.3%
28.2%
34.6%
38.3%
41.6%
IT SOUNDS FUN
39.5%
53.2%
59.4%
I HAVE TIME TO TRAIN
33.4%
41.3%
43.3%
IT’S A DISTANCE I PREFER
67.1%
63.9%
57.1%
15.1%
19.8%
25.4%
ELITE RUNNERS IN THE FIELD
7.5%
1.0%
0.5%
ACCURATE, CERTIFIED COURSE
35.2%
15.1%
6.8%
FAST COURSE
37.5%
14.8%
5.6%
SCENIC COURSE
44.0%
45.3%
36.8%
ENTERTAINMENT ON COURSE OR FINISH
9.3%
14.0%
19.6%
QUALITY T-SHIRT
21.1%
25.5%
29.2%
MEDAL OR OTHER MEMENTO FOR FINISHERS
26.8%
34.2%
38.1%
GOOD AGE GROUP AWARDS
22.9%
7.7%
4.2%
QUALIFIER
26.4%
6.7%
1.3%
CHIP TIMED
37.8%
31.9%
25.1%
JOGGER
53
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A product of Running USA. Any publication, distribution, or disclosure of the contents of this report must properly reference the 2015 National Runner Survey and Running USA

2015 NATIONAL RUNNER SURVEY

Transcription

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