media kit - Hair Expo

hAIR
EXPO
Hair by: Australian Hairdresser of the Year 2012 Joey Scandizzo, Joey Scandizzo Salon
media kit
Online and print advertising opportunities
PRINT MEDIA:
SUNDAY
The Hair Expo Event Program puts your brand
directly into the hands of top salon professionals.
Distributed to all visitors at Hair Expo, this
annual publication is more than just a directory.
It brings the world of hair and beauty together
with editorial features, event highlights and
exhibitor information.
SUNDAY
NIGHT
EXpO FlOOR HIGHlIGHTS
TOp SAlON lOUNGE
EXEcUTIvE HOUR
This dedicated area, exclusively for salon
owners, will be home to AVEDA, ghd,
KEVIN.MURPHY, La Biosthetique, and TIGI.
The lounge offers owners a meeting space
to talk with representatives from these
leading brands and view their product whilst
enjoying complimentary beverages.
For the first time ever Salon Owners and
Managers will have exclusive time at the
Expo to visit Exhibitors and network with
colleagues. Light refreshments and coffee
will be provided.
GENERATION NEXT
NEW
7.30pm – 12 midnight
7.30pm doors open, 7.50pm show begins, 10.00pm DJ begins,
12 midnight evening concludes
Beverages on arrival
sunday 9am – 10am.
sponsored by
located at the back of hall 4 near the café.
Presenting the best up and coming talent in the industry, GenNext
delivers a series of fashion forward runway shows culminating in a show–
stopping main act by Redken’s Chris Baran.
Expect to be wowed with shows by Pivot Point Academy, The Australasian
Academy Broadway, Gen Next Project Team mentored by Sharon Blain
and sponsored by Excellent Edges, The NZ Collaboration, The Art of Hair
Creative Team, and Lattouff supported by Goldwell, and Lisa Muscat
for E Salon.
EDUcATION HIGHlIGHTS
Purchase tickets from the Ticket Sales Booth located at the front of Hall 6.
time
session
session
8.00am – 10.00am
Business
9.00am – 12.00pm
12.00pm – 1.30pm
Workshop
Business
12.45pm – 2.15pm
Seminar
2.00pm – 5.00pm
2.30pm – 4.00pm
Workshop
Seminar
Building Better Business with Dan Gregory
Sponsored by Goldwell
Long Hair Workshop sponsored by Pivot Point
Up Close & Personal Lunch with Chris Baran
Sponsored by Redken. Media Partner Culture
Wild Life Education Team presents ‘Wildi Leaks’
Sponsored by Wild Life Hair
H Point
E_ EP_
Progressive Cutting Class sponsored by Pivot
2.30pm – 4.00pm
Business
4.00pm – 5.30pm
Seminar
4.30pm – 6.00pm
Business
time
Format
session
exclusive shears
listings
STAND 2516
tel: 02 9898 0299 Fax: 02 9898 0283
[email protected]
[email protected]
The Event Program is a high quality 58 pages
bound magazine. It is a definitive event guide,
covering what’s on, where, new and cutting
edge, floor plans, product and exhibitor listings.
DH, ByDH and NIKO11 scissors will be available
on stand 2516 at Hair Expo. A comprehensive
display of styles to suit the professional stylist.
Different styles for the discerning stylist who
likes the individuality of a scissor that suits
their particular innovative type of work.
Competitive pricing allows you to choose a
style for your budget.
emani makeup
Hair by: Australian Hairdresser of the Year 2011
Jayne Wild, Wild Life Hair
Duen huang –
ByDh – Niko11
10.00am – 11.00am
STAND 3006
tel: 03 9421 1911 Fax: 03 9421 1822
www.emani.com.au 11.15am – 12.05pm
[email protected]
12.30pm – 12.45pm
EMANI gives a new twist to the perception of
natural makeup. EMANI have
created
a line of
1.00pm
– 2.00pm
non-comedogenic, nature-based makeup that
2.15pm – 3.15pm
not only works with your skin and supports its
3.30pm
– 4.30pm
natural vitality, but also feels
luxurious
and
looks glamorous with beautiful, long lasting
finishes. With EMANI products, women really
can have it all.
18/
Sassoon International Creative Team inc Mark Hayes
sponsored by Sassoon Academy
Recruitment, engaging, developing and
retaining your talent with Ian Stephens
Inside session styling with Kevin Murphy
Sponsored by Hair Expo and KEVIN.MURPHY
10 steps to small business success with Ita Buttrose
room
The L’Oreal Professionnel iD Artistic team present a glamorous show
inspired by their exposure during fashion events, photo shoots and
training from industry gurus during their two year development program.
Past id Artist team members join forces with the newest team to
demonstrate their talents. They will not only blow you away with their
show but give you a taste of what the next generation of hairdressers will
offer the future of this industry – a show not to be missed!
price
Bayside Gallery
Parkside 110
$199
$295
Bayside Gallery
$199
Parkside Ballroom A
3Parkside
6 P u r110
e Ad . p d f
$199
P$345
a ge
Parkside Ballroom B
$199
Bayside Gallery
$199
Parkside Ballroom A
Bayside Gallery
$199
$199
1
Followed by the show stopping Chris Baran, Redken International
Artistic Director. Chris is a multi-award winner of Hairdresser of the Year,
1 1 : 2 5 AM
Avant Garde Hairdresser of the Year, Master Hairdresser of the Year, and
Educator of the Year in Canada and the U.S.
Chris’s vision for trend shoots, styling and finishing techniques will be
brought to life in the usual extraordinary Redken fashion.
emsibeth cosmetics - contact hair
services pty ltd
STAND 1712
tel: 1300 071 714
www.easydry.com.au
[email protected]
STAND 3016
tel: 08 9277 8008
www.contacthairservices.com
[email protected]
Easydry is the pioneer of single-use towels,
simplifying life for thousands of salons across
the globe. Recyclable, biodegradable and
made using eco-friendly processes, Easydry’s
absorbent and hygienic eco-towels provide the
most affordable, eco-friendly and convenient
alternative to cotton towels, and the relentless,
expensive grind of laundering.
Contact Hair Services is the exclusive importer
of the Emsibeth Cosmetics hair care range
made in Italy. Distributor enquiries welcome.
Contact Hair Services also provide the following
the following educational services: Contact
Trend Extreme updating stylistic cut and colour
course, Contact Annual Look and Learn Seminar
and Contact Aware Program.
eco hair products
eternal Beauty products
STAND 2510
tel: 1300 557 517 Fax: 03 9827 8211
[email protected]
STAND 1820
tel: 03 9673 4000 Fax: 03 9676 2021
www.eternalbeautyproducts.com.au
[email protected]
Ticket prices start from $169
Ticket sales booth located at front
of Hall 6
Prices are in $AUD & include GST, tax
deductible. $1.50 transaction fees applies
media partner
lOOK N’ lEARN pASS’
All sessions included in a 2–Day Pass $205
Also available 2–Day Look n Learn & 3 day expo pass $270
Look n Learn located at Parkside Auditorium
Look
‘n Learn
STAND
0809 Apprentice Cutting Competition Sponsored by
tel: 03 9879 Excellent
5117 Edges & Moroccanoil, Media Partner Hair Biz
www.exclusiveshears.com.au
Look
‘n Learn
Toni & Guy present Alignment, 2012 Collection
[email protected]
Look
‘n Learn
Apprentice Competition Winner Announced Sponsored by
Edges & Moroccanoil,
Media Partner Hair Biz
Exclusive shearsExcellent
is a Victorian-based
scissor
company
whichStevie
provides
you with
a large
Look
‘n Learn
English
Creative
Team
range of scissors to suit any level of cutting. We
Look ‘n Learn
Hair Art with Ash Wellar
specialise in sharpening and sales. Customer
Look
‘n Learn is what
Adam
Next Hairon,
presents
satisfaction
weNoble,
pride ourselves
and Evolution
high quality product and knowledge is how we
achieve success. Call us today on 0410 951168.
EVENT PROGRAM hairexpoaustralia.com
easydry
TIcKETS:
9 / 0 5 / 1 2 ,
hairexpoaustralia.com EVENT PROGRAM
eye Kandy australia pty ltd
STAND 1808
tel: 0418 370 097 Fax: 03 9459 2595
www.eyekandy.com.au
[email protected]
Experience the Eye Kandy evolution....get
blinged. Bring out the sparkle in your eyes. Sixty
hot, funky colours to choose from, with an allday “Stay Put” base, flake-free, safe on sensitive
skin (no metallics or glass). Fast drying and easy
to apply. Come by for a complementary eye
makeover, you won’t be disappointed. Your time
to shine.
Farmavita australia
ECO Hair Products is the No 1 Australian
environmental hair company with the CHI range,
Bioglitz, Sunglitz and the new multi-colour
Sunglitz Balayage System plus the Chi Organics
and Royal Farouk Retail. ECO Hair Products will
launch their new revolutionary Chi Ionic Shine
Permanent Colours with aloe vera and organic
silk that is free of PPD.
Give your clients something to talk about and
visit us at Stand 1820 for a free instant face-lift.
Achieve the same results for your clients with
The Lift Professional; a non-surgical face-lift
in a bottle that gives dramatic results instantly
leaving clients with fresh, youthful looking skin
they can’t help but boast about.
STAND 1505
tel: 03 9310 5120 Fax: 03 9310 5127
www.farmavita.com.au
[email protected]
Elasta Hair and Beauty Supplies have changed
their name to Farmavita Australia. Everything
else stays the same - great service, quality Italian
colours and retail along with high-grade salon
furniture and equipment. Life Colour Plus 100ml,
Essence 60ml, B Life ammonia free 100ml are all
made with premium ingredients.
Fine Featherheads
40/
eleVeN australia
excellent edges
STAND 2517
tel: 1800 104 204 Fax: 03 9314 9211
www.elevenaustralia.com
[email protected]
STAND 1910
tel: 03 9879 5049 Fax: 03 9870 5459
www.exedges.com
[email protected]
Eleven Australia is the new kid on the block from
the people at Ozdare - distributors of American
Crew, Kevin.Murphy, Revlon Professional and
Bangstyle. Developed and made in Australia,
Eleven Australia is a fresh approach to hair care.
An exciting change for a changing industry.
Based in Melbourne, Australia, Excellent Edges
is the largest, world-class hairdressing scissor
manufacturer, importer, exporter and service
centre in Australia. With the largest range of
haircutting tools in the world, our dedication is
to provide the haircutting industry with the best
possible solutions to your scissor needs.
STAND 3000
tel: 72 0204 5470
www.finefeatherheads.com
[email protected]
Fine Featherheads is the originator of the
Original Feather Hair Extension. As the
industry leader, it is our commitment to offer
only the highest quality feathers, a wide range
of products, and competitive prices. Fine
Featherheads is a movement - a commitment
to style, to adventure, and to giving back.
Welcome to the Featherheads Family.
EVENT PROGRAM hairexpoaustralia.com
Print Run
10,000 distributed at Hair Expo to qualified salon professionals
Advertising Specifications
Readership
47,600
Quick facts
• 64% use the Event Program to contact exhibitors after the event
190mm wide
x 80mm high
Third Page
HORIZONTal
190Mm wide
x 135mm high
HALF Page
HORIZONTal
• 80% pass the Event Program to their colleagues
• 33% keep the Event Program for 9 months or more
*Micromex Research – Salon Melbourne Visitor Survey 2012
DOUBLE PAGE SPREAD
FULL PagE
210mm wide
x 297mm high
(trim SIZE)
+5mm BLEED
Booking deadline: 25 March 2013
Artwork deadline: 8 April 2013
Accepted Files: PDF
Resolution Minimum: 300dpi
Colour Mode: CMYK
Fonts Embedded
Send via email to:
[email protected]
By post:
Philippa Shepherd
Hair Expo
Locked Bag 7777, Chatswood DC, NSW 2067
420mm wide
x 295mm high
(trim SIZE) +5mm BLEED
Please Note:
Do not run type over centre
gutter which is 6mm on each side
Rates
Double Page Spread
Inside Front Cover
Back Cover
Inside Back Cover
Full Page Ad
Half Page
Third Page Ad
$4,424 inc GST
$5,500 inc GST
$3,430 inc GST
$2,879 inc GST
$2,503 inc GST
$1,313 inc GST
$1,103 inc GST
/19
Hair by: Australian Hairdresser of the Year 2012 Joey Scandizzo, Joey Scandizzo Salon
DIGITAL MEDIA:
Hair Expo e-newsletters are popular because they matter! Our 10,000
addresses are always current because our readers purchase their
tickets on-line. And they can’t wait to find out more about their
favourite weekend! Hairexpoaustralia.com delivers an audience of more
than 30,000 salon professionals who use the site as a reference tool, to
plan their visit, find companies and products and to register.
WEBSITE & EMAIL
ADVERTISING SPECS
• All advertisements link directly to your
specified URL
• File format: jpeg or gif file, 72dpi
Quick facts
• Animation max. 3 frames (one file)
57,422 visits*
• Click through and other metrics are
available upon request
37,017 unique visitors*
• Send via email to:
[email protected]
315,212 pages viewed*
• Deadline:
three weeks prior to go-live date
10,000 qualified email addresses
*Source: Google Analytics. March-July 2012
Website & Email Advertising
Dimensions (w x h)
Max File Size
Rates (inc GST)
Email Advertising
300 x 250 pixels
40kb
$857 per email
Website Advertising – Peak (Apr-Jul 2012)
300 x 250 pixels
40kb
$2,891 per month
Website Advertising – Off Peak (Jan-Mar, Aug-Dec 2012)
300 x 250 pixels
40kb
$857 per month
Web Marketing Packages
Extend your reach beyond 3 days and
increase your exposure to over 37,000
industry professionals through the
new Hair Expo online packages.
Pre-event exposure is an essential for
driving customers to your stand at the
event while post-event exposure ensures
you are visible to those customers
looking to place orders after the events.
Simply select the right level of exposure
for your company budget and objectives.
Enhanced Exposure $907
Stand out from the crowd and showcase even
more products. The Enhanced package includes
your entry in the online exhibitor directory, up to
25 product listings, 10 documents (e.g. brochures,
press releases etc.), enquiry capture and a profile
in the printed directory.
Premium Exposure $1,813
As much extra visibility as you can get. Includes
entry in online exhibitor directory, 50 product
listings, 25 documents (e.g. brochures, press
releases etc.), enquiry capture, download leads,
web statistics, and an entry and full page
advertisement in the printed directory.
Book Now
To book your advertising space or package contact your account manager:
Wayne McEwen
Emma Behrend
Carla Barker
Joseph D’Albora
Account Manager
Senior Account Manager
SALES EXECUTIVE
SALES Manager
T: +61 (0)2 9422 8982
T: +61 (0)2 9422 8937
T: +61 (0)2 9422 2131
T: +61 (0)2 9422 2525
[email protected]
[email protected]
[email protected]
[email protected]
Hair Expo is powered by Reed Exhibitions Australia also home of Salon Melbourne, and Sydney International Spa & Beauty Expo.
Advertising Order Form
Company Details
Company: Address: Suburb/Town: Post Code: State/Territory: Country: Contact Details
Contact Name: Email: Phone: Fax: Advertising Options
Payment Method
- SalonMag. Advertising
Double Page Spread
Inside Front Cover
Back Cover
$4,424
$5,500
$3,430
Inside Back Cover
$2,879
Full Page Ad
$2,503
Half Page Ad
$1,313
Third Page Ad
$1,103
Pay by cheque to “Reed Exhibitions”
Pay by credit card:
American Express* Diners*
MasterCard Visa
Cardholder: Signature: Expiry Date: Total: $ *American Express and Diners attract a 3% administration fee
Web Marketing Package Upgrades
Enhanced Upgrade
$907
Premium Upgrade $1,813
Office Use Only: Remove and destroy card number after processing
Card Number: Website Advertising
HOW TO ORDER
Website Advertising - Peak
x .......... month(s) x $2,891 per month
1. Complete this form and print
Website Advertising – Off Peak
x .......... month(s) x
$857 per month
Email Advertising
Email Advertising (max 1 ad per blast)
x ........... email(s) x $857 per email
All prices include GST
2. Provide credit card or cheque
3. Mail or Fax to Reed Exhibitions at:
Hair Expo
Locked Bag 7777, DC
Chatswood NSW 2067
Fax: +61 (0)2 9993 8357