style lounge? - Kari Feinstein Public Relations
Transcription
style lounge? - Kari Feinstein Public Relations
KARI FEINSTEIN’S PRE-ACADEMY AWARDS FEBRUARY 19-20, 2015 WHAT IS A STYLE LOUNGE? THIS FEBRUARY, THE NATION WILL TURN ITS ATTENTION TOWARDS HOLLYWOOD’S VELVET ROPES TO CATCH THE INDUSTRY’S HOTTEST CELEBRITIES & TREND-SETTERS MAKING THEIR WAY TO TELEVISION’S MOST NOTABLE AWARD SHOW OF THE YEAR AT THE ACADEMY AWARDS. MATTHEW MCCONAUGHEY JESSICA CHASTAIN KARI FEINSTEIN PR WOULD LIKE TO INVITE YOUR COMPANY TO PARTICIPATE IN OUR STYLE LOUNGE. THIS STYLE LOUNGE IS A PRODUCT SHOWCASE AND ACTIVATION. THIS EVENT WILL ALLOW YOUR COMPANY TO: • DIRECTLY SEED CELEBRITIES • CAPTURE PHOTOGRAPHS OF TALENT WITH YOUR PRODUCT AND BRANDING • USE THE PHOTOGRAPHS FOR PROMOTIONAL AND MARKETING PURPOSES KARI FEINSTEIN PR PRODUCES SIX STYLE LOUNGES ANNUALLY IN ANTICIPATION OF MAJOR AWARD SHOWS, MUSIC AND FILM FESTIVALS. THROUGH OUR EFFECTIVE AND EVENT DRIVEN PRODUCT PLACEMENT, THE STYLE LOUNGE HAS SUCCESFULLY HELPED LAUNCH NEW LINES, REHABILITATE OLD PRODUCTS, AND KEPT HEALTHY BRANDS AHEAD OF THE COMPETITION. THE STYLE LOUNGE IS A UNIQUE OPPORTUNITY TO NETWORK AND FORGE PERSONAL CONNECTIONS WITH KEY TALENT AND MEDIA. OLIVIA MUNN VANESSA HUDGENS WHAT PRESS IS EXPECTED TO COVER THE STYLE LOUNGE? THIS EVENT WILL GENERATE SYNDICATED COVERAGE THROUGHOUT THE TOP ENTERTAINMENT PRINT AND ONLINE PUBLICATIONS SUCH AS US WEEKLY, LIFE & STYLE, OK!, STAR, IN TOUCH, PEOPLE, DAILY VARIETY, ENTERTAINMENT WEEKLY, ANGELENO, LA CONFIDENTIAL, HOLLYWOOD REPORTER, WWD, E! ONLINE, LOS ANGELES TIMES, NYLON, FLAUNT, GQ., HUFFINGTON POST,NY TIMES, NY DAILY NEWS, JUST JARED, TOOFAB, POPSUGAR, DAILY MAIL UK, E! NEWS, ACCESS HOLLYWOOD, EXTRA. WHAT ARE THE BENEFITS OF BEING A SPONSOR IN THE STYLE LOUNGE? • PHOTOGRAPHS OF CELEBRITIES AND INFLUENCERS WITH YOUR PRODUCT • OPPORTUNITY TO GARNER EDITORIAL COVERAGE • PITCH TARGETED PRESS WITH PHOTOGRAPHS • USE PHOTOGRAPHS FOR SOCIAL MEDIA AND WEBSITE • MULTIPLE CELEBRITY ENDORSEMENTS JOE MANGANIELLO HOW DOES SOCIAL MEDIA BENEFIT YOUR BRAND? SOCIAL MEDIA OUTLETS SUCH AS TWITTER, FACEBOOK & INSTAGRAM HAVE BECOME MAJOR CONTRIBUTORS TO RAISING BRAND AWARENESS. EDITORS, TASTEMAKERS, AND JESSICA SZOHR CELEBRITIES OFTEN POST IMAGES TO THEIR SOCIAL MEDIA SITES FROM THE EVENT, PROMOTING VARIOUS PRODUCTS AT THE LOUNGE. THIS TYPE OF ENDORSEMENT THROUGH SOCIAL MEDIA IS INVALUABLE. BRANDS CAN TAKE PHOTOS WITH THEIR PERSONAL IPHONES/SMARTPHONES AND UPLOAD THEM DIRECTLY DURING THE STYLE LOUNGE FOR SOCIAL MEDIA PURPOSES. THE STYLE LOUNGE IS A BRAND ACTIVATION THAT ALLOWS FOR EACH BRAND TO HAVE ITS OWN MINI POP-UP “SHOP” WITH A STEP AND REPEAT. ADRIEN BRODY WHO CAN I EXPECT TO ATTEND THE STYLE LOUNGE? VARIOUS INDUSTRY TASTEMAKERS, MUSICIANS, ACTORS, STYLISTS, FASHION & LIFESTYLE EDITORS ARE FREQUENT ATTENDEES AT THE STYLE LOUNGE. PAST CELEBRITIES ATTENDEES INCLUDE: JESSICA ALBA, SIENNA MILLER, ADRIAN GRENIER, ELISHA CUTHBERT, MARISA TOMEI, MICHELLE RODRIGUEZ, AARON KATHERINE HEIGL PAUL, RACHEL BILSON, NICOLE RICHIE, EVA LONGORIA, ZACH BRAFF, JEREMY RENNER, JESSICA SZOHR, RASHIDA JONES, PARIS HILTON, JARED LETO, OLIVIA MUNN, KRISTIN CHENOWETH, CHRISTINA HENDRICKS, ALESSANDRA AMBROSIO, CHERYL HINES, RUSSEL BRAND, MATTHEW MCCONAUGHEY, EMILLE HIRSCH, MARIA MENOUNOS, ADAM BRODY, IRELAND BALDWIN, AARON PAUL CHANEL IMAN, KATY PERRY, WHITNEY PORT, AUDRINA PATRIDGE, MICHAEL C. HALL, JAMIE CHUNG, EMMA WATSON, EMMA ROBERTS, JAMIE PRESSLY, JEREMY PIVEN, VANESSA HUDGENS, LAURA PREPON, JESSICA CHASTAIN, WILLIAM H. MACY, JENNIFER LOVE HEWITT AND MANY MORE… ALESSANDRA AMBROSIO SOCIAL M ED I A Jessica Szohr “Gossip Girl” IG: 137K Followers Big Boi “Outkast” IG: 208K Followers Marlon Wayans “Actor” IG: 550K Followers Aaron Paul “Breaking Bad” IG: 1.4M Followers Jules Sarinana IG 1.2M Followers Alli Simpson IG 1.2M Followers Amber Rose IG 1.3 M Followers SAMPL E O F P R I N T E D P R ES S WHAT ARE THE DIFFERENT SPONSORSHIP PACKAGES? $8,500 SILVER SPONSOR • SPONSOR LOGO ON STYLE LOUNGE INVITATIONS • COMPANY NAME ON STYLE LOUNGE PRESS RELEASE • DISK OF WIRE IMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF CELEBRITIES AND YOUR PRODUCT TO BE PURCHASED DIRECTLY FROM WIREIMAGE PRE OR POST EVENT PLATINUM SPONSOR $60,000 • COMPANY NAME CO-BRANDED WITH EVENT ON ALL SIGNAGE, INVITATIONS, AND PRODUCT RELEASES (E.G., “COMPANY NAME”AND KARI FEINSTEIN’S STYLE LOUNGE) • PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY • PROMINENT POSITIONING OF LARGER SPONSOR LOGO ON STYLE LOUNGE INVITATIONS • DIRECT ACCESS TO PRESS COVERING THE TWO DAY EVENT • 6-FOOT PRODUCT DISPLAY TABLE IN THE STYLE LOUNGE • COMPANY NAME ON STYLE LOUNGE PRESS RELEASE • 2 COMPANY REPS • LOGO ON KARI FEINSTEIN STEP & REPEAT • DIRECT ACCESS TO PRESS COVERING THE 3 DAY EVENT • DISK OF WIRE IMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF CELEBRITIES AND YOUR PRODUCT - WAIVED WIREIMAGE PHOTOGRAPHY FEE • 18-FOOT PRODUCT DISPLAY AREA • 6 COMPANY REPS • 10 GUESTS TO ATTEND STYLE LOUNGE (CLIENTS & ADVERTISERS) • A DEDICATED TEAM OF PUBLICISTS WORKING TO GUARANTEE PLACEMENT FOR YOUR BRAND IN WEEKLIES, ELECTRONIC PRESS, AND LONG LEAD MAGAZINES. • 4 GUARANTEED NATIONAL PRESS HITS GOLD SPONSOR $25,000 • PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY • SPONSOR LOGO ON STYLE LOUNGE INVITATIONS • COMPANY NAME ON STYLE LOUNGE PRESS RELEASE • LOGO ON STYLE LOUNGE PRESS WALL (STEP AND REPEAT WALL) • DIRECT ACCESS TO PRESS COVERING THE TWO DAY EVENT • HI-RES WIREIMAGE PICTURES TAKEN AT STYLE LOUNGE OF CELEBRITIES AND YOUR PRODUCT CAN BE PURCHASED DIRECTLY FROM WIREIMAGE PRE OR POST EVENT • 12-FOOT PRODUCT DISPLAY TABLE IN THE STYLE LOUNGE • PROMINENT DISPLAY PLACEMENT WITHIN THE STYLE LOUNGE • 10 GUESTS TO ATTEND STYLE LOUNGE (CLIENTS & ADVERTISERS) • 4 COMPANY REPS • 1 GURANTEED NATION PRESS HIT CONTACT KARI FEINSTEIN PR [email protected] OR 323-957-2700 FOR MORE INFORMATION