style lounge? - Kari Feinstein Public Relations

KARI FEINSTEIN’S
PRE-ACADEMY AWARDS
FEBRUARY 19-20, 2015
WHAT IS A
STYLE
LOUNGE?
THIS FEBRUARY, THE NATION WILL
TURN ITS ATTENTION TOWARDS
HOLLYWOOD’S VELVET ROPES TO CATCH
THE INDUSTRY’S HOTTEST CELEBRITIES
& TREND-SETTERS MAKING THEIR WAY
TO TELEVISION’S MOST NOTABLE AWARD
SHOW OF THE YEAR AT THE ACADEMY
AWARDS.
MATTHEW MCCONAUGHEY
JESSICA CHASTAIN
KARI FEINSTEIN PR WOULD LIKE TO INVITE YOUR COMPANY TO PARTICIPATE IN OUR STYLE
LOUNGE. THIS STYLE LOUNGE IS A PRODUCT SHOWCASE AND ACTIVATION.
THIS EVENT WILL ALLOW YOUR COMPANY TO:
•
DIRECTLY SEED CELEBRITIES
•
CAPTURE PHOTOGRAPHS OF TALENT WITH YOUR PRODUCT AND BRANDING
•
USE THE PHOTOGRAPHS FOR PROMOTIONAL AND MARKETING PURPOSES
KARI FEINSTEIN PR PRODUCES SIX STYLE LOUNGES ANNUALLY IN ANTICIPATION OF MAJOR AWARD SHOWS, MUSIC
AND FILM FESTIVALS. THROUGH OUR EFFECTIVE AND EVENT DRIVEN PRODUCT PLACEMENT, THE STYLE LOUNGE HAS
SUCCESFULLY HELPED LAUNCH NEW LINES, REHABILITATE OLD PRODUCTS, AND KEPT HEALTHY BRANDS AHEAD OF THE
COMPETITION. THE STYLE LOUNGE IS A UNIQUE OPPORTUNITY TO NETWORK AND FORGE PERSONAL CONNECTIONS WITH KEY
TALENT AND MEDIA.
OLIVIA MUNN
VANESSA HUDGENS
WHAT PRESS IS EXPECTED TO COVER THE
STYLE LOUNGE?
THIS
EVENT
WILL
GENERATE
SYNDICATED
COVERAGE
THROUGHOUT
THE
TOP
ENTERTAINMENT PRINT AND ONLINE PUBLICATIONS SUCH AS US WEEKLY, LIFE &
STYLE, OK!, STAR, IN TOUCH, PEOPLE, DAILY VARIETY, ENTERTAINMENT WEEKLY,
ANGELENO, LA CONFIDENTIAL, HOLLYWOOD REPORTER, WWD, E! ONLINE,
LOS ANGELES TIMES, NYLON, FLAUNT, GQ., HUFFINGTON POST,NY TIMES,
NY DAILY NEWS, JUST JARED, TOOFAB, POPSUGAR, DAILY MAIL UK, E!
NEWS, ACCESS HOLLYWOOD, EXTRA.
WHAT ARE THE BENEFITS OF BEING A SPONSOR IN THE
STYLE LOUNGE?
•
PHOTOGRAPHS OF CELEBRITIES AND INFLUENCERS WITH YOUR PRODUCT
•
OPPORTUNITY TO GARNER EDITORIAL COVERAGE
•
PITCH TARGETED PRESS WITH PHOTOGRAPHS
•
USE PHOTOGRAPHS FOR SOCIAL MEDIA AND WEBSITE
•
MULTIPLE CELEBRITY ENDORSEMENTS
JOE MANGANIELLO
HOW DOES SOCIAL MEDIA BENEFIT YOUR BRAND?
SOCIAL MEDIA OUTLETS SUCH AS TWITTER, FACEBOOK & INSTAGRAM HAVE BECOME
MAJOR CONTRIBUTORS TO RAISING BRAND AWARENESS. EDITORS, TASTEMAKERS, AND
JESSICA SZOHR
CELEBRITIES OFTEN POST IMAGES TO THEIR SOCIAL MEDIA SITES FROM THE EVENT,
PROMOTING VARIOUS PRODUCTS AT THE LOUNGE. THIS TYPE OF ENDORSEMENT THROUGH
SOCIAL MEDIA IS INVALUABLE.
BRANDS CAN TAKE PHOTOS WITH THEIR PERSONAL IPHONES/SMARTPHONES AND UPLOAD
THEM DIRECTLY DURING THE STYLE LOUNGE FOR SOCIAL MEDIA PURPOSES. THE STYLE
LOUNGE IS A BRAND ACTIVATION THAT ALLOWS FOR EACH BRAND TO HAVE ITS OWN MINI
POP-UP “SHOP” WITH A STEP AND REPEAT.
ADRIEN BRODY
WHO CAN I EXPECT TO ATTEND THE
STYLE LOUNGE?
VARIOUS INDUSTRY TASTEMAKERS, MUSICIANS, ACTORS,
STYLISTS, FASHION & LIFESTYLE EDITORS ARE FREQUENT
ATTENDEES AT THE STYLE LOUNGE. PAST CELEBRITIES
ATTENDEES INCLUDE:
JESSICA ALBA, SIENNA MILLER, ADRIAN GRENIER, ELISHA
CUTHBERT, MARISA TOMEI, MICHELLE RODRIGUEZ, AARON
KATHERINE HEIGL
PAUL, RACHEL BILSON, NICOLE RICHIE, EVA LONGORIA, ZACH
BRAFF, JEREMY RENNER, JESSICA SZOHR, RASHIDA JONES, PARIS
HILTON, JARED LETO, OLIVIA MUNN, KRISTIN CHENOWETH,
CHRISTINA
HENDRICKS,
ALESSANDRA
AMBROSIO,
CHERYL
HINES, RUSSEL BRAND, MATTHEW MCCONAUGHEY, EMILLE
HIRSCH, MARIA MENOUNOS, ADAM BRODY, IRELAND BALDWIN,
AARON PAUL
CHANEL
IMAN,
KATY
PERRY,
WHITNEY
PORT,
AUDRINA
PATRIDGE, MICHAEL C. HALL, JAMIE CHUNG, EMMA WATSON,
EMMA ROBERTS, JAMIE PRESSLY, JEREMY PIVEN, VANESSA
HUDGENS, LAURA PREPON, JESSICA CHASTAIN, WILLIAM H.
MACY, JENNIFER LOVE HEWITT AND MANY MORE…
ALESSANDRA AMBROSIO
SOCIAL M ED I A
Jessica Szohr “Gossip Girl”
IG: 137K Followers
Big Boi “Outkast”
IG: 208K Followers
Marlon Wayans “Actor”
IG: 550K Followers
Aaron Paul “Breaking Bad”
IG: 1.4M Followers
Jules Sarinana
IG 1.2M Followers
Alli Simpson
IG 1.2M Followers
Amber Rose
IG 1.3 M Followers
SAMPL E O F P R I N T E D P R ES S
WHAT ARE THE DIFFERENT SPONSORSHIP PACKAGES?
$8,500
SILVER SPONSOR
•
SPONSOR LOGO ON STYLE LOUNGE INVITATIONS
•
COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
•
DISK OF WIRE IMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF
CELEBRITIES AND YOUR PRODUCT TO BE PURCHASED DIRECTLY FROM
WIREIMAGE PRE OR POST EVENT
PLATINUM SPONSOR
$60,000
•
COMPANY NAME CO-BRANDED WITH EVENT ON ALL SIGNAGE,
INVITATIONS, AND PRODUCT RELEASES (E.G., “COMPANY NAME”AND
KARI FEINSTEIN’S STYLE LOUNGE)
•
PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY
•
PROMINENT POSITIONING OF LARGER SPONSOR LOGO ON STYLE
LOUNGE INVITATIONS
•
DIRECT ACCESS TO PRESS COVERING THE TWO DAY EVENT
•
6-FOOT PRODUCT DISPLAY TABLE IN THE STYLE LOUNGE
•
COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
•
2 COMPANY REPS
•
LOGO ON KARI FEINSTEIN STEP & REPEAT
•
DIRECT ACCESS TO PRESS COVERING THE 3 DAY EVENT
•
DISK OF WIRE IMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF
CELEBRITIES AND YOUR PRODUCT
- WAIVED WIREIMAGE PHOTOGRAPHY FEE
•
18-FOOT PRODUCT DISPLAY AREA
•
6 COMPANY REPS
•
10 GUESTS TO ATTEND STYLE LOUNGE (CLIENTS
& ADVERTISERS)
•
A DEDICATED TEAM OF PUBLICISTS
WORKING TO GUARANTEE PLACEMENT
FOR YOUR BRAND IN WEEKLIES,
ELECTRONIC PRESS, AND LONG
LEAD MAGAZINES.
•
4 GUARANTEED
NATIONAL PRESS HITS
GOLD SPONSOR
$25,000
•
PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY
•
SPONSOR LOGO ON STYLE LOUNGE INVITATIONS
•
COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
•
LOGO ON STYLE LOUNGE PRESS WALL (STEP AND REPEAT WALL)
•
DIRECT ACCESS TO PRESS COVERING THE TWO DAY EVENT
•
HI-RES WIREIMAGE PICTURES TAKEN AT STYLE LOUNGE OF CELEBRITIES
AND YOUR PRODUCT CAN BE PURCHASED DIRECTLY FROM WIREIMAGE
PRE OR POST EVENT
•
12-FOOT PRODUCT DISPLAY TABLE IN THE STYLE LOUNGE
•
PROMINENT DISPLAY PLACEMENT WITHIN THE STYLE LOUNGE
•
10 GUESTS TO ATTEND STYLE LOUNGE (CLIENTS & ADVERTISERS)
•
4 COMPANY REPS
•
1 GURANTEED NATION PRESS HIT
CONTACT
KARI FEINSTEIN PR
[email protected] OR 323-957-2700
FOR MORE INFORMATION