docWin More Than Your Fair Share of… Hearts. Minds
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Win More Than Your Fair Share of… Hearts. Minds
Win More Than Your Fair Share of… Hearts. Minds. And Votes. No other local medium reaches MORE PEOPLE… Growing Families Informed Voters Working Americans At Home At Work On-‐the-‐Go Online with MORE IMPACT and at LESS COST! Let us introduce your message and drive it home to any of our 570 loyal listening communi@es in 120 ci@es, with heavy concentra@ons in 12 key states. Republican, Democrat and Undecided Seniors Moms African Americans White Men College Students Hispanics Union Members NO ONE can influence these communi>es more effec>vely than Cumulus. PERIOD. US Market Coverage Dominant Reach In Key States… 570 Radio Sta@ons in 120 Markets Es>mated poten>al voters: 62,480,000 Source: Estimated 18+ Audience multiplied by the national percentage of registered voters (.71) Alabama Arkansas California Georgia Iowa Louisiana Michigan New York Pennsylvania South Carolina Texas Tennessee It's A Fact: Radio Influences BeTer • • Radio messages are remembered more than TV, Print, and Internet.* No local media is more effec>ve at carrying your message all the way to the vo>ng booth. Connect Emo@onally • • Radio's impact is based on the renowned emo>onal power of our medium. With radio, it's not a picture of someone else's grandparents, kids, home or job. Radio ads conjure mental imagery of the listener's own life – that's why it works! Waste Less • • 92% of our listeners stay tuned during commercial breaks.** Compare this to 20% ad viewing among TV/DVR users and about 5% of web site visitors. Source: Radio Ad Effectiveness Lab Research Compendium 2002 **Source: The Impact of Commercials on the Radio Audience. Arbitron, Media Monitors, Coleman. Get more effec@ve impressions per dollar: At the same GRP levels, Radio can impact recall as much as TV at LESS COST. The perfect TV compliment: Moving 10% of a TV budget into Radio can raise total recall by 15%.* Source: Radio Ad Effectiveness Lab Research Compendium Facts emerge, posi@ons change and sen@ment sways: Don't let your budget or media choices limit your moves or slow you down! No other media provides the flexibility of radio: With negligible produc>on costs and copy that can be turned around in hours, you can be on-‐air before the headlines hit or the evening news. M 65 M Across party lines. Across age, gender and race. Across geography. No outlet beier represents the full diversity of today's electorate. No other vehicle connects with voters at the same level of recall and response. An Example Of Our Audience's Impact: Dallas TX Country A25-‐54 INDEX 127 108 115 98 KSCS Country W25-‐54 112 102 106 97 KLIF-‐AM News/Talk M35-‐64 110 111 125 102 KLIF-‐FM Top 40 98 99 98 115 WBAP News/Talk M35+ 113 118 116 112 KTCK Sports 111 102 106 55 KPLX A18-‐44 M25-‐54 Source: Dallas-Ft Worth Scarborough; Mar10-Feb11; Metro; Persons 18+ It's A Two-‐Way Street “Radio 2.0” uses broadcast to influence and digital/social tools to increase engagement and deeply inform. Integrated Campaigns reach our communi>es and allow them to share and engage with others – on mobile, social plajorms, the web and email to create a two-‐way dialogue on a unparalleled local scale. Before Someone Else Does. The Dominant Voice Wins! There's no beier way to sway the opinion of our es>mated 62,480,000 Registered Voters Call us for details today Sam Rogers VP-Political/Platform Sales, Cumulus Media Office: (202) 895-2325 • Cell: (301) 395-0256 [email protected] BaTleground Alabama Metros Served: -‐ -‐ -‐ -‐ -‐ -‐ Birmingham Huntsville Montgomery Tuscaloosa Mobile Columbus, MI BaTleground Arkansas Metros Served: -‐ -‐ -‐ -‐ LiTle Rock Fort Smith FayeTeville Memphis TN BaTleground California Metros Served: -‐ -‐ -‐ -‐ -‐ -‐ Los Angeles San Francisco San Jose Modesto Ventura Santa Barbara BaTleground Georgia Metros Served: -‐ -‐ -‐ -‐ -‐ Atlanta Macon Savannah Albany Tallahassee, FL BaTleground Iowa Metros Served: -‐ -‐ -‐ -‐ -‐ Cedar Rapids Davenport/Moline Des Moines Dubuque Waterloo BaTleground Louisiana Metros Served: -‐ -‐ -‐ -‐ -‐ New Orleans Shreveport/Bossier BaTon Rouge LafayeTe Lake Charles BaTleground New York Metros Served: -‐ -‐ -‐ -‐ -‐ -‐ -‐ New York Buffalo Binghamton Bridgeport, CT Poughkeepsie/Hudson Valley Syracuse Westchester BaTleground Michigan Metros Served: -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ Detroit Ann Arbor BaTle Creek Flint Grand Rapids Kalamazoo Lansing Muskegon Saginaw BaTleground Pennsylvania Metros Served: -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ Allentown Bethlehem Erie Harrisburg Reading Wilkes-‐Barre Scranton York BaTleground S. Carolina Metros Served: -‐ -‐ -‐ -‐ -‐ -‐ Charleston Columbia FayeTeville Florence Myrtle Beach Hilton Head BaTleground Tennessee Metros Served: -‐ -‐ -‐ -‐ -‐ Nashville Memphis ChaTanooga Knoxville Tri-‐Ci@es BaTleground Texas Metros Served: -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ Dallas/Ft Worth Houston Abilene Amarillo Beaumont/Port Arthur Killeen Temple Midland/Odessa Wichita Falls Before Someone Else Does. The Dominant Voice Wins! There's no beier way to sway the opinion of our ???,000,000 Adult Community Call us for details today Sam Rogers VP-Political/Platform Sales, Cumulus Media Office: (202) 895-2325 • Cell: (301) 395-0256 [email protected]
