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PRESS GUIDE ENG
MATTONI
KARLOVY VARY
HALF MARATHON
23 MAY 2015
THE RACE IS A PART OF THE RUNCZECH RUNNING LEAGUE
MATTONI KARLOVY VARY HALF MARATHON
MEDIA INFORMATION
Dear sports friends,
Welcome to the Mattoni Karlovy Vary Half Marathon.
The Press Guide, which you are holding in your hands contains basic information for journalists relating
to the Mattoni Karlovy Vary Half Marathon. Other important facts about the race and elite athletes are
presented in the Event Guide. We hope you find everything you need to cover this year’s event, but please
do not hesitate to ask anyone of the Press Team if you need anything else.
THE PRESS TEAM
The Press Team is based at the Hotel Thermal.
Zdenka Pecková
PR & Media
777 537 981
[email protected]
Ieva Razbadauskyte International Promotion 777 786 691
[email protected]
Jim Moberly International Media Liaison
737 186 997 [email protected]
Martin Martinec Race & Digital Marketing
775 443 642 [email protected]
Stanislav Němeček
Web content
774 746 802
[email protected]
Pavel Kaidl
Marketing & Communications
777 770 022
[email protected] Daniela Gerčáková
Marketing & Communications
733 149 524
[email protected]
Petr Kostovič Media Support 773 407 114 [email protected]
PRESS CENTRE
Press Centre is a place where members of the media can pick up their accrediation passes. The latest information
about the race will be available there as well as internet access.
Press Centre is providing all accreditated media comfortable indoor location, wireless internet access, live results
and live broadcasting of the race. After-Race Press Conference take place at the Press Centre as well.
Friday - Saturday: SPA Hotel Thermal
Red lounge 2, 1st floor
I. P. Pavlova 11
Karlovy Vary
Opening hours:
Friday May 22
11:00 a.m.-8:30 p.m.
Saturday May 23 8:30 a.m.-11 p.m. 2
Hotel Thermal, Red lounge 2, 1st floor
Hotel Thermal, Red lounge 2, 1st floor
PRESS GUIDE
MEDIA CAR
Take advantage of the opportunity to ride in a special car which will drive ahead of the elite runners
throughout the race!
• Unique experiences
• Unrivalled photo opportunities
• Live coverage from the course
Book yourself a place in the car at the Press Centre or by calling Zdenka Pecková at tel: +420 777 537 981.
Limited access.
WATCH LIVE ON SEZNAM.CZ
All information on the race
www.maraton.sport.cz
#KVHalf
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MATTONI KARLOVY VARY HALF MARATHON
PRESS CONFERENCES
Friday, May 22
Pre-Race Press Conference
Saturday, May 23
11:00 a.m.
Hotel Thermal, Moser lounge, 1. floor
After-Race Press Conference
7:35 p.m.
Hotel Thermal, Moser lounge, 1. floor
11:00-20:30 11:00
14:00-18:00
17:00
Hotel Thermal, Red lounge 2, 1. floor
Thermal, Moser lounge, 1. Floor
Hotel Thermal
Running Expo, hotel Thermal
8:30 a.m.- 11:00 p.m. 10:00 a.m.-4:00 p.m.
4:00 p.m.
6:00 p.m.
7:00 p.m. – 7:05 p.m.
7:07 –7:12 p.m. 7:15 p.m.
7:20 p.m.
7:25 p.m.
7:35 p.m.
7:35 p.m.
7:45 p.m.
9:00 p.m.
9:00 p.m.
Hotel Thermal, Red lounge 2, 1. floor
Hotel Thermal
nábř. Osvobození
nábř. Osvobození
nábř. Osvobození
nábř. Osvobození
nábř. Osvobození
nábř. Osvobození
nábř. Osvobození
nábř. Osvobození
Hotel Thermal, Moser lounge, 1st Floor
Hotel Thermal
Hotel Thermal
nábř. Osvobození
MEDIA PROGRAM
Friday, May 22
Press centre
Pre Race Press conference
Running Expo
Pre-race run
Saturday, May 23
Press centre
Running Expo
Start dm family run
Start Mattoni Karlovy Vary Half Marathon
Anticipated arrival of the first man
Anticipated arrival of the first woman
Award Ceremony – Men
Award Ceremony – Women
Award Ceremony – Czech Men
Award Ceremony – Czech Women
After-Race Press Conference
After-Race Runners Party
Award Ceremony - Relay, 2Run
Official end of race 4
MATTONI KARLOVY VARY HALF MARATHON
1 GUEST AREA
2 PRESS AREA
3 START/FINISH
4 TECHNICAL AREA
5 COURSE
5
6 CEREMONY AREA
7 RACE HEADQUARTERS
7
9 ELITE RUNNERS AREA
3
ly
/ on 5
Jen – 18:0
5
17:4
1
2
6
5
5
2
4
4
nly
/o
0
Jen – 19:2
0
5
:
18
4
5
9
2
In start/finish area will be a place reserved for accreditated media for photo shooting.
The reserved place for media at finish will be available from 6:50 p.m.-7:20 p.m.
Relay changeover
MAPA Č.
Changeover point
4.
Waiting place
Timekeeping
Depot for the relays
še
aro
t. J
Kp
TECHNICAL
AREA
km
vská
Moske
16
á
Moskevsk
21
Varšavská
17
listopadu
most 17.
6
hudební produkce
music point
toalety
toilets
start / cíl
start / finish
7
18:20 / 19:03
18:17 / 18:55
5
seřadiště
line-up
18:11 / 18:39
18:14 / 18:47
4
první pomoc
first aid
technické zázemí
technical area
18:09 / 18:30
3
osvěžovací stanice
sponges point
předávací místo štafet (5, 10, 15 km)
relay exchange (5, 10, 15 km)
18:06 / 18:22
18:23 / 19:12
18:37 / 19:53
18:34 / 19:45
18:31 / 19:36
18:28 / 19:28
18:26 / 19:20
14 18:40 / 20:01
13
12
11
10
9
8
18:46 / 20:18
18:43 / 20:10
18:51 / 20:34
18:57 / 20:51
21 19:00 / 21:00
20
19 18:54 / 20:43
18
17 18:48 / 20:26
16
15
Předpokládaný čas prvního a posledního běžce
Estimated time of the first and the last runner
18:03 / 18:14
2
občerstvovací stanice
refreshment point
km vzdálenost
km distance
1
km
Trasa závodu | List of streets
Start » nábřeží Osvobození » Zahradní » Mlýnské nábřeží » Lázeňská
(1 km) » Tržiště » Stará Louka » Mírové nám. » Festivalový most »
Slovenská (2, 3, 4, 5 km) » Mariánskolázeňská » Nová louka » Divadelní
náměstí » Vřídelní (6 km) » I.P. Pavlova » Karla IV. » I.P. Pavlova (7 km) »
Varšavská (8 km) » náměstí Republiky » Západní (9, 10 km) » Kpt. Jaroše
» Závodní (11, 12 km) » Studentská (13 km) » Plzeňská (14 km) » Západní
(15 km) » Šumavská » Moskevská (16 km) » T.G. Masaryka » Zahradní
(17 km) » Mlýnské nábřeží » Lázeňská » Tržiště (18 km) » Stará louka »
Mírové náměstí » Festivalový most » Mariánskolázeňská (19 km) » Nová
louka » Divadelní náměstí » Vřídelní » I.P. Pavlova (20 km) » Karla IV. »
I.P. Pavlova » nábřeží Osvobození (21 km) » Cíl | Finish
Start/Cíl | Start/Finish: nábřeží Osvobození
Technické zázemí | Technical area: Hotel Thermal
Seřadiště | Line-Up: nábřeží Osvobození
Západní
1/2Maratonské Expo
Half Marathon Expo
9
trasa závodu/ směr závodu
race course/ direction of the race
KV Arena
15
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23. května 2015 | 23 May 2015 18:00 | nábřeží Osvobození
Mattoni Karlovy Vary Half Marathon
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2nd Lap
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dm family run
23. května 2015 | 23 May 2015
16:00 | nábřeží Osvobození
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No
trasa závodu/ směr závodu
race course/ direction of the race
km vzdálenost
km distance
seřadiště
line-up
start / cíl
start / finish
první pomoc
first aid
hudební produkce
music point
toalety
toilets
Start/Cíl | Start/Finish: nábřeží/towing-path Osvobození
Seřadiště | Line-Up: nábřeží/towing-path Osvobození
Trasa závodu | List of street
nábřeží Osvobození » Zahradní (0.5 km) » Mlýmské nábřeží » Lázeňská
(1 km) » Tržiště » Jánský most » Vřídelní (1.5 km) » I.P. Pavlova
(2 km) » Karla IV. (2.5 km) » I.P. Pavlova » most 17. listopadu » nábřeží
Osvobození (3 km)
408 m n.m.
372 m n.m.
0 km
0.5 km
1 km
1.5 km
2 km
2.5 km
3 km
CHARITY
RUN FOR A GOOD CAUSE
Running and charity are connected together, even if it is not clear at first glance. Volkswagen Prague Marathon
was sold out already 5 months before the event, those interested runners could then get start number only at
charity partner. For a good cause is going to run 1,521 marathon runners.
• Main charity partner of the Volkswagen Prague Marathon – international organization – Doctors Without Borders
•MUDr. Tomáš Šebek (Doctor without borders), who operated already in four foreign missions and now is coming from Afghanistan, also participates in marathon – he will run it whole barefoot.
• Most runners for a good cause are running for the organization Light for the World (400 runners)
• Runners from organization Running With Those That Can’t run with four special wheelchairs with disabled children.
• RunCzech cooperates approximately with 25 non-profit organizations that buy start numbers for discounted price and then sell them for their own price.
• In 2014 ran 3,867 runners for a good cause who contributed to the non-profit sector by 85,470 EUR.
• During Sportisimo Prague Half Marathon organizations took out 35,189 EUR for charity projects thanks to running for a good cause.
• Virgin London Marathon is considered to be the biggest fundraising sport event in the world. Since 1981 it has been taken out already more than 6 milion pound thanks to running.
We keep our fingers crossed for all runners for a good cause and we thank them for their support and commitment.
8
9
MAIN PARTNERS
WHAT PARTNERS PREPARED FOR RUNNERS
RUN MATTONI FREERUN!
• Chance to get started with running and get to know everything about running from experienced
ambassadors on the track
• Regular 5km run once a week at least at all roads
• Ambassadors – are expert well educated runners and they are ready to answer all of your runningquestions
• RunCzech Application – has all information and news from the running world RunCzech at one place,
overview/ summary of your running results, upcoming events. It gives you possibility to create your
own running groups and communities or join already existing ones.
RUN BLUE, RUN WISELY...AND NOT ALONE
Large automotive concern Volkswagen builds on its worldwide
campaign Think Blue. that is known to us as Run Blue. You can find
more information about how to run wisely and news from the running
world on www.runblue.cz. Do you miss last member of your relay or
just running bro? Volkswagen runs for you the Run Blue. project – CoRunners- you no longer have to run alone.
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MAIN PARTNERS
ADIDAS HALF MARATHON COLECTION
FOR KARLOVY VARY
adidas is together with RunCzech a symbol of long-distance
running races in the Czech Republic. adidas therefore designed
a special event collection for Mattoni Karlovy Vary Half Marathon
with the motives of the city and the course. In the adidas stand you
can also try out the analysis of your running style with Footscan.
WRISTBANDS WITH SPLIT TIMES FROM SPORTISIMO
Sportisimo prepared extra offer of running goods of all worldwide brands,
20% off on selected items. There are special bracelets to control the laps
available for all runners at the Expo kiosk where they can take photo with
their trophy to remember their run.
BE READY FOR THE NON-ALCOHOLIC REFRESHMENT
BEHIND THE FINISH LINE.
Birell introduced for you a new flavour of Birell Pomelo&Grapefruit.
Connecting the sweeter taste of pomelo and the bitterness of
grapefruit will guarantee the right refreshment for the runners after
they finish the race. Birell will also refresh your journey to the finish
line with Birell Music Points alongside the course, where various
bands play live to cheer the runners up and give them energy for the
kilometres to come.
11
OFFICIAL PARTNERS
SPA HOTEL THERMAL
SPA HOTEL THERMAL is the proud partner of the Mattoni Karlovy Vary Half
Marathon. Provides accommodation for all elite runners and catering in the VIP
Area, organizes after party for half marathon participants and prepares VIP Evening.
This year also the management from hotel Thermal has relay team running. So
Thermal is running! SPA HOTEL THERMAL invites you to its terrace. Grill specialties,
fresh salads and all kind of beverages waiting for you. Taste home-made sausages
from local butcher or South-American steaks with grilled vegetables and stay in the
center of the Mattoni Karlovy Vary Half Marathon.
DM SUPPORTS ACTIVE LIFE OF WHOLE FAMILY
The company dm drogerie markt supports a healthy life style for the long
term. It enables and livens the way for the entire family with a wide range of
products and activities. Last year dm became title partner of the dm family
runs in the running RunCzech series. Whole families can examine their
condition and do something for their health by running. Last year more
than 10,000 people participated in these runs. This year we can maybe look
forward to an even larger number.
ČD RUN AND MOBILE APPLICATION MY TRAIN
České dráhy and RunCzech has prepared a great offer for all runners this
year. You can take advantage of the special offer ČD Run for all races that
decreases price of your journey by 15%. České dráhy has also prepared for
you a special mobile application, My train, for comfortable travelling by
train. The application is suitable for smart phones or tablets; it is created in
Android and iOS versions and is accessible to download for free.
LOGISTIC PARTNER
DHL with more than 315,000 employees offers an almost infinite number of
logistic solutions. Being the official logistic partner of RunCzech Running
League also proves the quality of DHL services. You can see yellow DHL cars
on the whole race course at refreshment points. DHL not only cooperates
with RunCzech during the race organization, but also provides discounts on
its professional services for runners.
12
OFFICIAL PARTNERS
TELECOMMUNICATON PARTNER O2
O2 provides for runners and supporters the fastest internet connection
4G LTE. The runners can also get a Q-band sport wristband in a special
promotion at the O2 stand at the square or later in the O2 stores.
ČSOB POJIŠŤOVNA
Projects such as Runner´s Code or the Medical Run were developed in
cooperation with ČSOB insurance company. The main goal of Running
Etiquette is to educate runners during their preparation for the races and
to increase their safety and joy from the run. The Medical Run is for all
doctors, nurses, medical students or other workers from the medical field
and supports runners from the medical field and a healthy life style.
ČSOB Pojišťovna also offers cancellation and accident insurance for runners.
13
OFICIÁLNÍMEDIA
OFFICIAL
MEDÍALNÍ
PARTNERS
PARTNEŘI
THE RUNCZECH RUNNING THE LEAGUE LIVE ON SEZNAM.CZ
Thanks to the cooperation with the portal Seznam.cz regional races are all our
RunCzech running League races live! Mattoni Half Marathon in Karlovy Vary will
broadcast live on Saturday 23.5.2015 from 17: 45 on maraton.sport.cz. Look forward
to top sports performances and a great show with a lot of personalities on the
course and behind the scenes. Record of the race will be available on Stream.cz
KARLOVY VARY FLASHBACK ON CZECH TELEVISION
Czech television and sports channel broadcast int he following week after the
Mattoni Karlovy Vary Half Marathon an hour long record. A report will be available
on ivysílání.cz.
RADIOŽURNÁL
Radiožurnál has cooperated with Prague International Marathon since the very
beginning, and therefore cannot miss the Mattoni Karlovy Vary Half Marathon.
The whole week before the race Radiožurnál broadcasts reportages, news and
highlights from the long distance running field. Radiožurnál informs with direct
inputs about current courses.
You can meet Radiožurnál journalists on the course, for example, Ľubomír
Smatana. He already knows from the previous race that he is capable of
running and can also inform about current information from the course.
MLADÁ FRONTA DNES
Media group MAFRA unifies all products of the media market under the one roof.
The flagship of this group is daily journal Mladá fronta DNES, where readers can
find current and high quality news, useful service information or attachments
with relaxing reading.
FORBES
Forbes magazine was founded in 1917 in New York, and its main objective,
as well as that of the Prague International Marathon, is credibility.
All over the world the magazine is being printed in the amount of more than
6 million of issues. The number of readers of the magazine and website is
around 50 million.
REPORTÉR
The magazine Reportér is a monthly publication of investigative reporting. Their
goal is fair and independent journalism, working on texts that go in depth and
offer exclusive insight to current problems.
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MEDIA PARTNERS
RUN
RUN is the one and only Czech monthly journal about running
Get fit with the magazine RUN! On 92 pages you can find expert’s suggestions
for effective training, interviews, coverage from races, running equipment tests,
suggestions and tips from nutrition specialists and fyzio and more.
Visit our webpage www.run-magazine.cz or Facebook www.facebook.com
DRAGON HIT RADIO
Media partner of the Mattoni Karlovy Vary Half Marathon prepared Music Ponit
on the course for all the runners and listeners. The Music Point is going to be
a part of the Marathon Music Festival. Listeners can also compete in marathon
competitions and win running headphones yurburds.
NEWTON MEDIA MONITORS RUNNING WORLD
Thanks to cooperation with NEWTON Media, a leader in the field of media analysis
and monitoring of the media in Central Europe, we have a detailed overview
of media outputs from the world of sport. Thank you journalists write about
running, and the people of Newton media that you monitored and analyzed.
MAGAZINE PROMENÁDA
All important information from Karlovy Vary, Mariánské Lázně, Františkovy Lázně
and Jáchymov.
• new design
• new style
• new presentation possibilities
PROMENÁDA - your partner in the spa for 24 years already
www.promenada.cz
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OFICIÁLNÍ MEDÍALNÍ PARTNEŘI
PARTNERS
AJETO
The best runners of the RunCzech Running League will be given on the
podium a trophy from well-known Czech glassmaker. The unique trophies are
made by Lindava glassworks Ajeto, company of the year 2014.
ČSA THE OFFICIAL TRANSPORTER OF RUNCZECH RACES
The Czech Airlines are a modern European airline company with friendly
and flexible services based on safety, high quality, experience and tradition
from 1923. As a flagship carrier of the Czech Republic it is an honour for us
to provide air transport for runners, business partners and visitors of the
RunCzech running series.
AVE CZ WASTE MANAGEMENT S.R.O.
As the one of the most important supplier of waste services, shall ensure that the
waste management company AVE CZ s.r.o. on the environmental friendliness of
their activities. As well as the two previous years, and this year the company AVE
CZ s.r.o. takes care of the cleanliness of the entire Half Marathon held in Karlovy
Vary. The company not only ensures waste disposal through the submitted
vessels and containers, but also ensure perfect purity of all the streets and spaces,
in which the process takes place.
JOHNNY SERVIS
Providing facilities for the thousands of runners during our races is not easy,
but thanks to a collaboration with Johnny Servis we are quite successful.
Johnny Servis is a stable company with great experience, offering
comprehensive municipal services. For runners at the race they provide
spaces, mobile toilets and tents.
PEDIGREE
Of all the sport activities, walking and running has the largest influence on
health and physical condition. Put your shoes on and take your dog out. Do
not forget for an appropriate reward of a dog dainty/treat?. You can even get
it for free at RunCzech Running League events. Pedigree has also prepared
the best tips for an active life with a dog, which you can find on:
http://www.peceopsa.cz/behani-se-psy/.
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PARTNERS
MULTIFUNCTIONAL CULTURAL AND SPORT CENTRUM
Company KV Arena s.r.o., which operates one of the most comprehensive sports
centres in the Czech Republic, of course, is a proud partner of the entire Half
Marathon held in Karlovy Vary. KV Arena is involved in the presentation of this
action, and since it is mainly about a purely sporting event, it is a perfect fit with
our company, which was founded for the purpose of sport and sporting activities
EMSPOMA
Before and after the race the regeneration of marathon runners is crucial.
Since 1965 the Emspoma company has helped not only athletes with
quality recovery through their products but also prepares them for the next
performance. Runner of Mattoni Karlovy Vary Half Marathon have the unique
possibility to enjoy the massage after race in technical area.
ČEDOK
The oldest Czech travel agency, operating in the market continuously since
1920, is also a long-time partner of the RunCzech Running League. Therefore,
members of the Czech Marathon Club can take advantage of favorable tours.
NUTREND
NUTREND D.S., a.s. is a leading Czech manufacturer of nutritional and dietary
supplements not only for athletes but also for those who prefer an active
lifestyle. Before, during and after the marathon it is necessary to supplement
the energy that is rapidly disappearing.
YVENTECH
YVENTECH offers audiovisual technologies and services for conventions,
conferences, social events, TV shows, sporting events and marketing. Among
them is the Volkswagen Prague Marathon and other RunCzech races.
DOPRAVNÍ PODNIK KARLOVY VARY
TRANSPORTATION COMPANY IN KV
The transport company Karlovy Vary, helps every year with the organisation
of running race in Karlovy Vary. Each participant of the main race or family
may run on race day to take advantage of free shipping. The starting number
is used as a PUBLIC TRANSPORT ticket.
17
PARTNERS
BISOS
Bisos and Ichnusa restaurant provide delicious meals and drinks for RunCzech
coming directly from sunny Sardinia. For this year they have prepared
a special marathon wine IS CURRIDORIS.
JOHNSON & JOHNSON
The largest health care company in the world joined a project this year that is
dedicated exclusively to women, The Johnson & Johnson Women’s Challenge,
which aims to support women in their decision to start running and make their
own running challenge. It is dedicated to all determined women, regardless of
their age and physical condition.
MESSENGER
All the finishers of the Mattoni Karlovy Vary Half Marathon can order their diploma
for a special price. You can use Messenger and show off a bit with your result.
LETENKYSNADNO.CZ
Are you a fan of running and would you like to visit marathons around the
world? Thanks to our partner, letenkysnadno.cz, you have the option to easily
search for flights and choose which is best for you.
ACTIVE TIMES
Active Times is Prague based Destination and Event Management company
taking care of tourism and event services including the RunCzech events. Our
commitment is to help you according your needs, and we are very proud of the
tailored and professional consultancy we provide.
LAVAZZA
All members of the PIM Running Club can enjoy quality Italian coffee from
Lavazza in the running centre Running Mall.
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PARTNERS
ČECHYMEN
Security specialists from the company ČECHYMEN guard not only property
and the smooth running of RunCzech events, but also protect interpersonal
relationships. Thanks to Čechymen‘s professional care, RunCzech races have
such a fantastic atmosphere.
FITHERO
The company FitHero, official fitness partner of RunCzech, is a symbol of the
free spirit, a fresh mind and a healthy body. Discover a fitness hero in yourself;
you have all the promise for it!
GFK
Do you like running? Would you like to learn more about the running market
in the Czech Republic? Thanks to our partner, GfK, who conducts studies for
RunCzech, you can find out interesting facts about running in the Czech Republic.
CAR POINT
CAR POINT Karlovy Vary, a proud partner of the Mattoni Karlovy Vary Half
Marathon, brings the runners and the general public an exclusive offer
to rent a purely electric car, Volkswagen e-up! for just € 3.60 EUR/km
excluding VAT, including complete service and insurance. More information
at www.carpoint.cz. Come during the Mattoni Karlovy Vary Half Marathon
competition, Volkswagen CAR POINT of Karlovy Vary and win a new
Volkswagen e-up on the weekend free!“
OLIVE4YOU
Delivering high quality natural cosmetics from sunny Crete. Discover the natural
beauty and softness of the bio cosmetics OLIVALOE. OLIVALOE cosmetics
presents the natural beauty of olive oil with the heeling power of Aloe Vera.
Other natural substances from sunny Crete are added so all the cheap chemicals
are ruled out. We offer you cosmetics that is not from chemical factories but the
pure natural products in BIO quality. OLIVALOE cosmetics will give your face a
smooth and healthy look. It does not irritate your skin and smells well. Since
we like running ourselves, so we offer all the runners and their friends a special
Marathon 15 % discount in our eshop www.olive4u.cz.
facebook.com/olive4u.cz
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PARTNERS
CZECH TOURISM
The CzechTourism Agency is a semi-budgetary organization of the Ministry
for Regional Development, whose aim is to portray the Czech Republic as an
attractive tourist destination for both the local clients and foreign visitors. The
Czech Tourism activities create a welcoming image of the Czech Republic and
thus attract tourists to visit.
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PARTNERS
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WHAT IS YOUR
RUNNING STORY?
BEIJING MARATHON
Guest race
18/10/2015
Volkswagen
PRAGUE
MARATHON
Mattoni
KARLOVY VARY
HALF MARATHON
Mattoni
ČESKÉ BUDĚJOVICE
HALF MARATHON
Mattoni
OLOMOUC
HALF MARATHON
Birell
PRAGUE
GRAND PRIX
Mattoni
ÚSTÍ NAD LABEM
HALF MARATHON
Sportisimo
PRAGUE
HALF MARATHON
3/5/2015
23/5/2015
6/6/2015
20/6/2015
5/9/2015
12/9/2015
4/4/2016
“If you want a run, run a mile. If you want to experience a different life, run a marathon.”
– Emil Zátopek