summit15 - Walder Wyss
Transcription
summit15 - Walder Wyss
MAGAZIN SUMMIT15 #FROM INNOVATION TO DISRUPTION 17 - 18TH APRIL, UNIVERSITY OF ST. GALLEN Walder Wyss Ltd. Zurich, Basel, Berne, Lugano Phone +41 58 658 58 58 [email protected] www.walderwyss.com startup@walderwyss We accompany you on your way to the top Walder Wyss is one of the most successful and fastest growing Swiss law firms with a team of over 130 legal experts and offices in Zurich, Basel, Berne and Lugano. Our start-up desk makes our industry experience, knowledge and expertise available to young entrepreneurs and their start-ups and supports them through all phases from the sparking idea to the exit or IPO. Visit us at the Walder Wyss lounge in the exhibition area and have a chat with our start-up team. 3 INTRODUCTION Dear participant of the START Summit About a year ago, Luca Harrichhausen and I have decided to take the lead of START Summit 15. The student association START has always pursued the vision of generating impact on the European startup scene. As a consequence, we have launched the START ambassador program to outreach founders, students and investors from all over Europe. The ambassador program of START today counts 50 representatives from different countries. This is one of the main reasons why we are able to welcome participants from more than 47 different nationalities. The START Summit 15 is bigger and better than in the past years. Within the two days, this year’s Summit presents nine highly influential speakers united by their passion for entrepreneurship and innovation, more than 40 workshops creating a unique platform for intellectual and interdisciplinary dialogues, an exclusive fintech panel with representatives from traditional and new economies, an eight hours coding challenge presented by SAP and much, much more. East Asia) and highlight the challenges of building up a business there. It was always one of our big goals to create a unique platform of an intercultural and interdisciplinary knowledge transfer. Especially the exchange of thoughts and ideas between participants with different backgrounds such as ICT, business administration and many other subjects is one of START Summit’s key values. As participant of START Summit 15, you will experience the unique atmosphere of START Summit, get involved in hands-on working sessions, meet inspiring people from all over the world and enjoy two days of finest Entrepreneurship. Sincerely, With this year’s theme from innovation to disruption, we want to outline the pan-European way of snatching innovation from a critical perspective and show that there is greater need for entrepreneurially designed education systems and a comprehensive venturesome attitude of the European investor scene. Moreover we want to give first-hand insights in the Asian startup world (China, Japan, South Vincent von Büren President START global Luca Harrichhausen Co-President START global 01 pp. 8 - 9 TIMETABLE 02 pp. 10 - 12 03 p. 14 EVENT LOGISTICS START GOES ASIA 07 08 pp. 34 - 35 SAP CODE JAM pp. 36 - 39 STARTUP SECTION 04 pp.pp. 1614 - 19 - 17 05 p.p.2119 SPEAKERS DISRUPTIVE PANEL DISCUSSION 09 10 TEAM pp. pp. 4038 - 41 - 39 06 pp. 20 23 - 30 32 WORKSHOPS pp.pp. 4240 - 44 - 42 PARTNERS SUMMIT 15 We welcome you to the SUMMIT15 Enjoy your stay! ABOUT GLOBAL 01 TIMETABLE Friday, April 17th 2015 SAP CODE JAM WORKSHOP 9 - 10.00 07.30 - 10.00 Registration & Breakfast 10.00 - 10.30 Opening Ceremony 10.30 - 11.20 Speech I: Omid Scheybani 11.45 - 13.00 Workshops I 13.00 - 14.00 Lunch 14.00 - 14.45 Speech II: Ryo Umezawa 15.00 - 16.10 Workshops II 16.30 - 17.20 Speech III: Todd Embley 17.30 - 18.20 Asia Insight Speech: Christopher Ax 18.30 - 19.20 Investor Dialogue: Finleap 19.20 - 21.30 Swiss Dinner Bar Crawling SAP CODE JAM 21.30 - University of St.Gallen Greetings from Günther Oettinger ETH STARTUP SPEEDDATING 18.30 - 22.00 9 Saturday, April 18th 2015 08.00 - 10.00 Breakfast & Innovation Market 10.00 - 11.10 Speech IV: Alfred Gusenbauer 11.30 - 13.00 Workshops III MEET-THEINVESTOR 10.00 - 13.00 13.00 - 14.00 Lunch 14.00 - 14.50 Speech V: Dalton Caldwell 15.00 - 15.50 Investor Dialogue: Gutenberg 16.00 - 17.00 START Competition STARTUP BOOTCAMP OFFICE HOURS 14.00 - 16.00 17.20 - 18.20 Workshops IV 18.30 - 19.20 Speech VI: Cordeiro 19.30 - 20.20 Fintech Panel 20.30 - 22.30 START Dinner 22.30 - START Afterparty @ Trischli Nightclub START & Friends Workshop 02 EVENT LOGISTICS BAR CRAWLING Time: Friday, 21.30 St. Gallen might be small, but nonetheless it offers the highest densitiy of pubs and restaurants in Switzerland! We will pay a visit to some of the best around on Friday evening including «Galleria», «Vintage Bar», and «Die Box». START AFTERPARTY Time: Saturday, 22.30 Don’t miss out the legendary START afterparty at Trischli Club on Saturday Night! Having crawled around bars the evening before you will already know your way around in the notorious nightlife street of St. Gallen. Have fun & party hard! www.galleria-sg.ch 2010 Brühlgasse 21 - St.Gallen - 071 222 83 71 Vintage Bar Galleria Die Box Trischli Club Katharinengasse 6 Brühlgasse 21 Brühlgasse 44 Brühlgasse 15 9000 St. Gallen 9004 St. Gallen 9004 St. Gallen 9000 St. Gallen 11 GETTING AROUND The START Summit 2015 and all main events happen on university campus. Another Summit spot is located at «Pfalzkeller»*, in the old town, where the ETH Startup Speed Dating will take place. Due to its manageable size St. Gallen is easily explored by foot. However, if you want to avoid breaking a sweat climbing the hill, there are several public bus connections or taxi services available: • Bus connections to campus: - Bus no. 9 to «Gatterstrasse / University West» • Taxi services: - «Herold Taxi» (+4171 222 27 77) *No worries, thanks to its unique entrance «tunnel» you won’t have problems to find it. START provides those staying at the hostels in Schönau and Kreuzbleiche with a free shuttle bus transfer. Please be aware of departure and arrival times depicted on the following table. Buses only operate according to the plan, so make sure you are on time. Please consider the general rules that need to be followed when lodging at the hostels. FOOD & BEVERAGES Inspiring speeches, exciting workshops, non-stop networking, and the development of new business ideas are exhausting activities. Therefore, we made it our mission to keep you fueled and energized during these two days. Together with our great food partners we provide you with food and beverages the entire time. The buffet for breakfast, lunch and snacks is located in the foyer of the main building. In addition to that, there are several fridges with drinks allocated all over the place. Your physical well-being is one of our top priorities. Bon appétit! FREE SHUTTLE BUS TRANSFER START provides those staying at the hostels in Schönau and Kreuzbleiche with a free shuttle bus transfer. Please be aware of departure and arrival times depicted on the following table. Buses only operate according to the plan, so make sure you are on time. Please consider the general rules that need to be followed when lodging at the hostels. Friday, 17. April - Day #1 from “Haltestelle Sporthalle” (Kreuzbleiche) from “Haltestelle Schönenwegen” (Schönau) to University START Summit 07:50 08:00 Nightlife / Bar Crawling from “Haltestelle Marktplatz” Downtown 00:30 Saturday, 18. April Sankt Gallen Citycenter to START Hostels Kreuzbleiche and Schönau from “Haltestelle Marktplatz” 03:00 Sankt Gallen Citycenter to START Hostels Kreuzbleiche and Schönau Saturday, 18. April - Day #2 from “Haltestelle Sporthalle” (Kreuzbleiche) from “Haltestelle Schönenwegen” (Schönau) to University START Summit Nightlife / Bar Crawling from “Haltestelle Marktplatz” Downtown Saturday, 19. April to START Hostels Kreuzbleiche and Schönau from “Haltestelle Marktplatz” Downtown to START Hostels Kreuzbleiche and Schönau Sunday, 19. April - Departure from “Haltestelle Sporthalle” (Kreuzbleiche) from “Haltestelle Schönenwegen” (Schönau) to University / Shuttle to Munich 07:50 08:00 03:00 04:00 11:50 12:00 Switzerland’s leading Business University University of St.Gallen (HSG), Switzerland [email protected], www.unisg.ch EFMD st 1 place in the l Times Financia ng Ranki China has got 618 million internet users which represent just 45% of the population. Cities like Beijing or Shenzhen have turned into tech hubs with over 1’000 research institutes, more than 150 incubators and tons of startups in only a decade. Also in Singapore and India a hard-working and successful entrepreneurship ecosystem grows to global importance. Though, Asian tech companies still suffer from the bad reputation of being copycats. But since the tremendous IPO of Alibaba there is the proof that Asian tech companies cannot be ignored anymore. Tencent, Xiaomi, Baidu, Alibaba are some of the big players in the Asian startup scene. Together they have a valuation of nearly 500 billion USD. Moreover there is a great change of thinking. With strong governmental support, the excellent internet and mobile connectivity rates and two well-known universities for Business and Tech, cities like Singapore or Shenzhen prove that they are amongst the best startup ecosystems in the world. As a consequence, the “Asian gold-mine” attracts many western entrepreneurial minded people who want to join the startup community there. But setting up a business can be quite hard. The linguistic barriers, the extremely fragmented markets, the lack of trust in external solutions are just some of the many challenges western founders are confronted with. Todd Embley, Program Director at Chinaccelerator speaks about the Asian startup ecosystem, especially in China. See also chapter 04, p. 15 Christopher Ax, founder and CEO of Schmatz Japan shares his experiences of building up a business in Asia. See also chapter 04, p. 16 RECORD YOUR PITCH & WIN A TRIP TO ASIA! Startups attending the START Summit 15 are offered the opportunity to record their pitch @ Swissnex Online Pitching and win a trip to Shanghai, Singapore or Bangalore. Location: 1st floor 03 START GOES ASIA 15 Jörg Rheinboldt, Geschäftsführer Axel Springer Plug and Play Accelerator Alle Chancen eines Start- ups. Mit einer Aufbruchstimm ung, die nicht erst zum Feierabend einsetzt. Jetzt durchstarten und m it uns den führenden digi Da geht noch mehr. Mit Menschen, die über sich und gewöhnliche Jobprofile hinauswachsen. www.axelspringer.de/karriere talen Verlag gestalten. 04 SPEAKERS 17 Born in Germany to Iranian parents, Omid Scheybani is a California resident and in charge of Google’s strategic cloud computing partnerships throughout Latin America. Omid Scheybani Google Inc. Having joined Google in 2009 right after obtaining his Bachelor degree from the European Business School (EBS), Omid has gained a reputation for his inspirational attitude towards life. He is the co-founder of the lifestyle portal MOSAIC as well as a frequent traveler who has pioneered the art of “World Culture Storytelling” through social media. On his blog “The Positude”, he regularly publishes thought-provoking essays that are at the intersection of life, leadership and happiness. Time: Friday, 10.30 - 11.20 Location: Main Stage Ryo Umezawa spent 10 years in the Philippines prior to studying International Business and Economics at Sophia University in Tokyo. Ryo Umezawa CEO HAILO. Ryo has been with J-Seed Ventures since 2005, participating in several partner companies where he frequently assisted in starting up the businesses, marketing and business development. In 2008, he was in charge of starting up an iPhone ad network and produced an iPhone app at TrafficGate. Apart from that Ryo started his his own venture, a mobile marketing company, is an angel investor and consults companies in the mobile solutions business. Ryo was selected as a Leaders of Tomorrow at the 40th St. Gallen Symposium held in 2010 and in 2011 as a member of World Economic Forum, Global Shapers Community (GSC) in Japan. Time: Friday, 14.00 - 14.45 Location: Main Stage Todd Embley, Program Director at Chinaccelerator, is a serial entrepreneur who has been living in China for more than 6 years. Todd’s main areas of expertise lie in Lean Startup methodology, Entrephilosophy, Marketing and Customer Development. He has been a speaker for Global Mobile Internet Conference, TEDx, GSMA Innovation Labs and many others, also he vetted more than 1000 companies for the Chinaccelerator program. Todd Embley Program Director at Chinaccelerator Among others Todd helped to startup an expat magazine called The Kelton Times. After driving the venture to a cash-flow positive position in only 6 months he jumped into another startup in the freight forwarding world before joining the SOSventures team at Chinaccelerator where he had been a mentor since it’s inception in 2010. Todd holds a Bachelor’s Degree in Business Administration and an Honors Diploma in Information Technology from the British Columbia Institute of Technology. Time: Friday, 16.30 - 17.20 Location: Main Stage After working at Rocket Internet in Mexico and New York and a further intermediate stop in Hong Kong Christopher Ax decided to turn his back on e-commerce and start his own venture in Tokyo, Japan. With his company Schmatz he successfully started selling German delicacies such as Currywurst and Sauerkraut on Japanese farmer’s markets. Meanwhile, he is pursuing his dream of a disrupting German fast-food chain in Asia. Schmatz will inaugurate the first restaurants in Tokyo in the course of this year. Christopher Ax Founder & CEO Schmatz Japan Time: Friday, 17.30 - 18.20 Location: Main Stage Since the financial crisis trust in banks has been constantly declining. Ramin Niroumand, Partner of FinTech company builder FinLeap, explains why the time is ripe for new players to offer better and more transparent financial solutions to customers worldwide, and gives an overview of the massive opportunity. Ramin Niroumand Partner at Finleap What are the trends? What is the mindset of the FinTech entrepreneur? How can you monetize FinTech in the early market? What are the ingredients for successful business models? Time: Friday, 18.30 - 19.20 Location: Main Stage Dr. Alfred Gusenbauer is an Austrian career politician who until 2008 spent his entire professional life as an employee of the Social Democratic Party of Austria (SPÖ) or as a parliamentary representative. He headed the SPÖ from 2000 to 2008, and served as Chancellor of Austria from January 2007 to December 2008. Since then he has pursued a career as a consultant and lecturer, and as a member of supervisory boards of Austrian companies. Dr. Alfred Gusenbauer Chancellor of Austria a.D Venture Capital Investor Chairman at STRABAG Time: Saturday, 10.15 - 11.10 Location: Main Stage 19 Dalton Caldwell is a technologist and digital music entrepreneur. He is the founder and Chief Executive Officer of Mixed Media Labs. Mr. Caldwell currently works as a partner at Y Combinator. Born in El Paso, Texas, Caldwell graduated from Stanford University in 2003 with a B.S. in Symbolic Systems and a B.A. in Psychology. Dalton Caldwell After graduation, Caldwell worked briefly for VA Linux before founding imeem in late 2003 with Stanford classmate (and ex-Napster engineer) Jan Jannink. Having raised over $50 million from investors including Sequoia Capital, imeem was one of the world’s largest music streaming services until it was bought and shut down by MySpace. Partner at Y Combinator Time: Saturday, 14.00 - 14.50 Daniel Gutenberg Partner at VI Partners Location: Main Stage Daniel Gutenberg is General Partner at VI Partners, a Swiss venture capital firm. Subsequent to selling Gutenberg Communication Systems AG to the Telindus Group in the year 2000, Daniel Gutenberg became a very active business angel and investor in numerous startups. His focus is on technology and he has been taking board assignments for various public and private Companies as well as for YPO Young Presidents’ Organization, a network of young global business leaders. He also acts as the president of the Swiss Technion Society and as a member of the Circle of Investors of BrainsToVentures. In 2011 Mr. Gutenberg was awarded as business angel of the year (SECA). Time: Saturday, 15.00 - 15.50 Location: Main Stage Dr. José Luis Cordeiro was was born in Latin America and educated in Europe and North America. He has studied, visited and worked in over 130 countries in 5 continents. Dr. Cordeiro studied at MIT where he received his B.Sc. and M.Sc. degrees in Mechanical Engineering. His thesis consisted of a dynamic modeling for NASA’s «Freedom» Space Station (today’s International Space Station). He later studied International Economics and Comparative Politics at Georgetown University in Washington, USA, and then obtained his MBA at INSEAD in Fontainebleau, FR, where he majored in Finance and Globalization. During his studies, Mr. Cordeiro Dr. José Luis Cordeiro worked with the United Nations Industrial Development Organization (UNIDO) in Vienna, and with the Center for Strategic and International Futurist Studies (CSIS) in Washington, DC. He started his doctoral degree at MIT, which he continued later in Tokyo, and finally received his PhD at MIT - Massachusetts Universidad Simón Bolívar (USB) in Caracas. Institute of Technology He is a lifetime member of the Sigma Xi (ΣΞ, Scientific Research) and Tau Beta Pi (ТΒΠ, Engineering) Honor Societies, is also a honorary member of the Venezuelan Engineers College (CIV), and his name has been included in the Marquis Edition of Who’s Who in the World. Time: Saturday, 18.30 - 19.20 Location: Main Stage © 2014 Accenture. All rights reserved. future Be greater than. Bereichern Sie mit Ihrem Talent eines der weltweit führenden Unternehmen in den Bereichen Management, Technologie und Innovation. Arbeiten Sie mit erfahrenen Spezialisten und entwickeln Sie gemeinsam intelligente Lösungen für unsere internationalen Top-Kunden. Sie profitieren von individueller Förderung durch Training und Weiterbildung und starten eine aussergewöhnliche Karriere. Entdecken Sie Ihre Fähigkeiten und wachsen Sie über sich hinaus. accenture.ch/karriere present FINTECH 21 DISRUPTIVE PANEL DISCUSSION «DISRUPTING BANKING IN TIMES OF NEW TECHNOLOGIES AND ONGOING DIGITALIZATION» Nektarios Liolios MD Startupbootcamp Fintech Marc P. Bernegger Fintech Investor The digitalization and rapidly evolving new technology have transformed market conditions for many traditional businesses which majorly impacts customer behaviour and therefore a great part of our society. FinTech gives a new technological side to the provision of financial solutions which has the potential to drastically disrupt the financial industry we have mostly relied on during decades. Switzerland being one of the most renowned global financial hotspots whilst being strong in advancing in technological knowledge is therefore a potential Alexander Graubner-Müller, Co-Founder Kreditech Holger Spielberg, MD Digitial Priv. Banking, Credit Suisse hub for a revolution in financial markets. We aim to inspire you by providing a closer look on FinTech, its opportunities for young entrepreneurs and of course the big players and experts in said area. We are very proud to present the FinTech panel as one of the highlights of this year´s conference. The panelists travelling to St. Gallen come from London, Hamburg and Zurich and embody extraordinary knowledge about FinTech and expertise of how to build a business based on financial technology. Time: Saturday, 19.30 - 20.20 Location: Main Stage 05 DISRUPTIVE PANEL DISCUSSION Spacious, modern, caring Welcome to Oberwaid - Kurhotel & Privatklinik Oberwaid - Kurhotel & Privatklinik is a place where you can relax and unwind, DISRUPTIVE PANEL DISCUSSION but also get active, energize and achieve a healthier balance in your life. The timeless and elegant«DISRUPTING building set in itsBANKING own park with groves ofOF oldNEW trees nestles harmoIN TIMES niously in the Lake Constance landscape. The light and spacious atmosphere starts TECHNOLOGIES AND ONGOING DIGITALIZATION» right at the entrance and permeates every area of the building. The two restaurants, the large rooms and suites, the Tau Spa area and the in-house medical center are well designed, making you feel at home. A key feature of the building is the three-wing floor plan in the form of the Cross of Tau – a symbol of the three pillars of health: exercise, nutrition and motivation. The Oberwaid - Kurhotel & Privatklinik offers its guests: OBERWAID ANZEIGE #1 · First class medical care · Superior hotel standard · Spacious surroundings and beautiful architecture in a natural setting · Exclusive wellbeing and fitness products in the Tau Spa & Gym · Excellent nutrition based on our SMART Cuisine concept · Spacious conference rooms For Information contact: [email protected], www.oberwaid.ch or phone + 41 71 282 00 00 Schweizer Heiltradition seit 1845 www.oberwaid.ch [email protected] 22 06 WORKSHOPS Time: Friday, 11.45 - 13.00 Location: 01-011 Scale your business with the cloud This workshop is right for you to get an idea of all the services you can use and integrate within your solution using the cloud. This technical demo-oriented session will give you the opportunity to understand how to profit of the Microsoft Cloud platform Azure in order to bring your applications up to speed. Furthermore we will introduce you to the Microsoft BizSpark program. With this free 3 year program, you receive all Microsoft software and Microsoft Azure benefits worth up to 750$/per month. If you bring your laptop with an internet connection to the session, we will help you to get started with this benefits in a few minutes! Time: Friday, 11.45 - 13.00 Location: 01-012 From the business idea to the sucessful business – Support, tipps & tricks for this stony journey SAP University Alliances will give an insight in how we support initial business ideas towards proper business planning by offering workshops around entrepreneurship. Once this step is taken SAP Startup Focus aims to help startups in the big data, predictive and real-time analytics space develop new applications on SAP HANA and accelerate market traction. We are looking for unique, innovative and imaginative Startups beyond the walls of SAP. Finally a former startup will provide you with tips and tricks how to become successful and will show you an enterprise ready tool for startups to run your business. Time: Friday, 11.45 - 13.00 Location: 01-107 Digital Health – More than just a hype? In 2014 the Venture Capital funding of Digital Health amounted to USD 6.5 billion. This number only scratches the surface: The first billion dollar Digital Health startups are queuing up for IPOs. It is estimated that the number of smartphone users worldwide that use a healthcare application will reach 500 million soon. Digital Health is one of the fastest growing technological areas with the potential to transform international healthcare delivery and give patients, governments, businesses and providers across the globe access to better healthcare. XL Health, a Venture Capital fund based in Berlin, will introduce the Digital Health market and discuss challenges and opportunities of this sector! 25 Time: Friday, 11.45 - 13.00 Location: 01-307 Creativity: The catalyst of innovation Become a creative passionate! In the alchemy of innovation, creativity is the catalyst to spark the technological leaps that disrupt business. Deloitte Digital is pleased to facilitate a workshop experience that seeks to empower entrepreneurs to lead innovation by celebrating our innate creativity. Whether you are a business strategist or hard-core technologist, you will need to become a creative passionate to succeed in an increasingly innovative world. The session will be facilitated by Dr. Joseph Press, who leads Deloitte Digital in Switzerland. He completed his Ph.D.in Design Technology at MIT and is a faculty member at Parsons The New School For Design in the Strategic Design & Management Masters Program. Time: Friday, 11.45 - 13.00 Location: 01-113 Osborne Clarke - Legal Topics The law firm Osborne Clarke is especially in Germany well known in the sector of Digital Business. With this expertise Osborne Clarke has a strong commitment to entrepreneurship and provides founders with legal advice. In Switzerland Osborne Clarke works collaboratively with Kellerhals Attorneys at Law. The Workshop held by these law firms is primarily for startups and covers different legal topics concerning seed and early stage startups. Time: Friday, 15.00 - 16.10 Location: 01-113 Due Diligence Check Investors will only select and capitalize your company if you are able to convince them that it is the right decision. This means for the entrepreneur to understand the needs and pains of the investor and to anticipate detailed discussions around many topics such as the product, market, strategy and its execution, team, financials, and many more.This Workshop will help you to understand the investor’s motivations and will prepare you for the Due Diligence process. The workshop will focus the different topics of a due diligence check (business strategy and its execution, team as well as terms and contracts and the formal due diligence). Time: Friday, 15.00 - 16.10 Location: 01-307 TAXED!? / What founders and employees must know about their personal tax situation Holding shares is seen as one of the key incentives for founders and other team members of start-up companies. Moreover, Switzerland-based start-uppers generally believe that they will achieve a tax free capital gain when they sell their shares in an exit scenario. However, this tax concept is being challenged by Swiss tax authorities. Accordingly, choosing the right set up from a tax perspective is crucial for start-ups. In a first part of our workshop, Walder Wyss will acquaint you with the most important principles applied by Swiss tax authorities. In a second part, you will get the opportunity to explore in groups the various pitfalls on your way to a potentially tax free exit based on recent cases. Time: Friday, 15.00 - 16.10 Location: 01-011 Two years of Axel Springer Plug and Play: Patterns, Experiences and Learnings Axel Springer Plug and Play is one of the leading accelerators in Europe that will share its unique experiences and learnings about how startups succeed with their business ideas. The workshop at the START Summit focuses success patterns that Axel Springer Plug and Play determined within the last two years and will show how startups can benefit by cooperating with Axel Springer Plug and Play and its expertise with young founders and their ambitions. The workshop will be held by Frauke Mispagel Managing Partner at Axel Springer Plug and Play and addresses both founders with visions and disruptive business cases and also students that want to learn more about opportunities and ideas provided by Axel Springer Plug and Play. Time: Saturday, 11.30 - 13.00 Location: 01-011 Swisscom Pirates Hub: Connecting Big and Small We are the hub that connects your early stage startup with the corporate power of Swisscom, tailored to your needs. Learn how we can help you to develop, launch and scale your prototype into a successful business by co-creating your product. We offer workspace in the heart of Zurich, access to various experts, from developers to marketing specialists, state of the art cloud-technology, and foremost direct access to our customers and partners by leveraging our marketing and sales channels. No bla – just do. 27 Degree Courses Bachelor’s Programmes Programme language Business Administration Economics International Affairs Law Law and Economics English and German English and German English and German German German Master’s Programmes Business Innovation Marketing, Services and Communication Management Accounting and Finance Banking and Finance Strategy and International Management Business Management Management, Organization Studies and Cultural Theory Economics Quantitative Economics and Finance International Affairs and Governance International Law Law Law and Economics German English and German English and German English English German German English and German English English and German English German German Ph.D. Programmes Management (5 specialisations) Accounting Business Innovation International Business Strategy and Management Marketing Finance Economics and Finance International Affairs and Political Economy Organization Studies and Cultural Theory Law University of St.Gallen (HSG), Switzerland [email protected], www.unisg.ch English German English English German English English English and German English and German German Time: Saturday, 11.30 - 13.00 Location: 01-110 Marketing Strategy and Positioning - From Function to Benefit to Value Selling Successful branding, marketing & communications are more than just a set of tools and A/B testing - it is a state of mind that is very close to both customer and business goals. Too many businesses start with a marketing channel in mind and are neither able to attract customers nor build a strong cultural identity on the inside. In this workshop, Oliver Kanders, who built 10 companies with HitFox Group, will give insight on how players like Apple, Google and HitFox build brands that are superior and leverage communication to build successful companies. Time: Saturday, 11.30 - 13.00 Location: 01-012 The answer to digital disruption: Build, extend and run next generation in memory applications in the HANA Cloud Platform Get to know real-life use cases around digital disruption and how SAP’s leading HANA Cloud Platform is the basis for the next wave of innovation. Discover SAP HANA’s advanced capabilities, such as text mining, geo-spatial processing, predictive analytics and learn how to use them to program consumer-grade and industry apps for today’s always-on, mobile, and data-driven world. Moreover, explore how to quickly build, deploy and run cloud and hybrid HANA based apps on a scalable platform as a service, including database, and various application services such as mobile services, for example. Time: Saturday, 11.30 - 13.00 Location: 01-307 Media – How to build strategic partnerships ProSiebenSat.1 Media AG as investor in the digital business. From media deals to strategic cluster investments. Having started a solely minority stake focused investor leveraging idle media ProSiebenSat.1 now complemented its investment activities with 7Commerce. 7Commerce seeks majority investments following the logic of clusters (e.g. Beauty & Accessories, 7Travel, Home & Living). Here we try to support our assets with a broad range of central services as TV power & analytics, Product (UX, mobile), Marketing (CRM, SEO, SEA) ranging to central functions as Recruiting, Legal or Tax. We will share our investment logic as well as concrete examples of our service offering. 29 Time: Saturday, 17.20 - 18.20 Location: 01-011 Term sheet, basics you need to know as a founder The workshop will provide you with insights on the founders and investors perspective of Term Sheet negotiations. You will get a brief overview of where to get funding from and what the most common structures and terms look like and mean. If you always wanted to know what pre- and post-money, vesting, liquidation preference etc. means, feel free to join the discussion. Time: Saturday, 17.20 - 18.20 Location: 01-307 Loving kick-ass growth? - Fuckups on the way to great leadership! Do you think you have what it takes to grow your idea in the most kick-ass way? Then get ready for some great fuckups on the way up to great leadership. This workshop will focus on challenges you will face on the way to success. You’ll get to solve problems we have faced on our way to growing your business and get hands-on insights on possibilities of how to react to leadership and recruiting challenges on the way up. Join our workshop and take part in the discussion. See you there. Time: Saturday, 17.20 - 18.20 Location: 01-113 Radical agility Zalando was founded on the idea that online technology could create more inspiring and convenient ways for customers to shop fashion. We want to be cutting edge in technology and maintain the pioneering role that our customers have come to expect of us. Working in small, agile teams, our technology experts swiftly turn new ideas into prototypes that are subsequently tested and adapted as necessary in our online store. Successfully tested prototypes are rolled out internationally for about 15 million active customers across Europe. Therefore we would like to talk about how Zalando’s technology team makes fashion come alive, organizing teams to foster innovation, attract & retain talent at scale. Keeping startup culture as you grow to thousands of Engineers. Time: Friday, 11.45 - 13.00 Location: 01-111 Time: Friday, 11.45 - 13.00 Location: 01-112 Time: Friday, 11.45 - 13.00 Location: 01-114 Time: Friday, 11.45 - 13.00 Location: 01-208 Time: Friday, 11.45 - 13.00 Location: 01-308 Time: Friday, 15.00 - 16.10 Location: 01-107 Time: Friday, 15.00 - 16.10 Location: 01-012 Time: Friday, 15.00 - 16.10 Location: 01-111 Time: Friday, 15.00 - 16.10 Location: 01-112 31 Time: Friday, 15.00 - 16.10 Location: 01-114 Time: Friday, 15.00 - 16.10 Location: 01-208 Location: 01-107 Time: Saturday, 11.30 - 13.00 Location: 01-111 Time: Saturday, 11.30 - 13.00 Location: 01-112 “EUROPE’S LEADING TALENT CONFERENCE FOR ENTREPRENEURSHIP AND INNOVATION” SUMMIT 15 Time: Saturday, 11.30 - 13.00 Location: 01-113 Time: Saturday, 14.00 - 16.00 Location: 01-207 Time: Saturday, 17.20 - 18.20 Location: 01-114 Time: Saturday, 17.20 - 18.20 Location: 01-012 Time: Saturday, 17.20 - 18.20 Location: 01-107 Time: Saturday, 17.20 - 18.20 Location: 01-111 Time: Saturday, 17.20 - 18.20 Location: 01-112 Time: Saturday, 18.30 - 19.20 Location: 01-011 Location: 01-207 33 Raum für Fascinating People LERNE UNS PERSÖNLICH KENNEN! Presented by START Summit – where business meets tech – creates an excellent platform for an interdisciplinary and intercultural knowledge transfer. Students with different backgrounds share their experiences and learn from each other. For the first time this year’s Summit presents a unique coding challenge. in a fun and casual environment using SAP technologies. The events are developer community focused, supported by SAP, and explore technologies available through the Developer Center such as SAP HANA, Mobile, and Cloud. Furthermore, there will be two extra workshops before the SAP Code Jam is a 6 hour hands-on coding Jam session, where the coders will get to and networking event where attendees know the Business Model Canvas and learn collaboratively develop platforms and tools all about Design Thinking in order to turn their ideas into reality. Time: Friday, 09.00 - 17.00 07 Location: 3rd floor CODE JAM 35 09.00 - 10.00 Workshops: Business Model Canvas & Design Thinking 10.30 - 16.10 SAP Code Jam 16.10 - 16.30 Code Jam Closing 08 STARTUP 37 STARTUP SPEED DATING The Startup Speed Dating offers students the chance to meet a variety of interesting startups. In a matching process you will be able to choose your favorites and meet founders on a 6 min speed date. After pitching their business idea or enterprise for 30 seconds founders will be provided with 12 slots to meet some of the 100 skilled and preselected candidates. Time: Friday, 18.30 - open end Location: Pfalzkeller, Old Town Note: There is an optional meeting point at 18.00 in front of the main building from where interested participants will be accompanied by foot to «Pfalzkeller». Timetable 18.30 Door opening & welcome 18.40 Briefing for founders / startups 19.00 - 19.45 Startup pitches 19.45 - 20.00 Matching process 20.00 - 20.45 Speed Dating: 1st round 20.45 - 21.00 Break 21.00 - 21.45 Speed Dating: 2nd round 22.00 - open end Bar crawling In cooperation with Wir begleiten Sie von der Gründung bis zum internationalen Wachstum. KMU Business-Software. Damit Ideen Erfolg haben. www.sageschweiz.ch Sanja Arsenovic, Sage-Mitarbeiterin 39 MEET-THE-INVESTOR Meet the investor! Participating founders and startups will receive the unique opportunity to pitch their ideas to the attending investors. Startups will have about two to three minutes to convince the investors of their business idea before moving on to the next investor. Following this session, the investors will vote on which startup they would like to see again in the final START competition, during which five of the startups will compete for the START award. Time: Saturday, 10.00 - 13.00 Location: Working area START COMPETITION Five startups will compete for the START Award, which will consist of a price of 10,000 CHF among many other benefits provided by our various partners. Five startups, selected by the attending investors from the «MEET-THE-INVESTOR» session, will qualify for the START competition. The participants will have 4 minutes to pitch their idea to the judges, which in turn will then have 4 minutes to challenge the participants and to ask questions. The jury, consisting of Jens Pippig (Pro7Sat1), Marc Schmitz (Lakestar), Frauke Mispagel (Axel Springer), Arek Wylegalski (Index Ventures), and Oliver Kanders (Finleap), will select the lucky winner(s) who will take home the highly coveted START Award. Time: Saturday,16.00 - 17.00 Location: Main Stage THE FINTECH ENTREPRENEURS We are re-shaping finance. Be part of the journey. What? Why? How? FinLeap is a startup factory building 6-8 FinTech companies in 2015. We are a team of 80+ professionals based in Berlin and Frankfurt. Financial services can be better, more individual and less costly for the end user. We use new technologies and scalable business models to provide cheaper, simpler and more transparent financial services. 1 market Shape the journey with uS! 6-8 companies/ years 0.5-5m € seed funding/ company more then 30 open positions from trainee to co-founder finleap.com/jobs 09 TEAM “WE DID NOT ONLY BECOME TEAM MEMBERS, BUT FAMILY TOO.” Board Vincent von Büren President Luca Harrichhausen Co-President Sponsoring Jonas Muff Head of Sponsoring Maximilian Locca Sponsoring Felicitas Fluhrer Sponsoring Jeannine Trümpy Sponsoring Dominik Wojciechowski Sponsoring Gion Hottiger Sponsoring Benedikt Wakonig Head of Student Relations Dominik Betram Student Relations Alessandro Oehy Student Relations Patricia Llull Sperandio Student Relations Leora Lussi Student Relations Leo Lian Startup Relations Alexander Graf Startup Relations Diego Goldener Investor Relations Relations “ “ Eventmanagement Dominik Schirle Head of EM Jan Luca Ernst EM Maximilian von Wartenberg EM Flavia Wagner EM Sarah Baur EM Benjamin Schneider Marketing & IT Ralph Schmid Marketing & IT Sacha Fuchs Marketing & IT Vishal Moriani Marketing & IT 41 Marketing & IT Laurent-Frédéric Lohmann Head of Marketing & PR Speakers & Workshops Bastian Zarske Bueno Head of S&W Jérome Jaggi S&W Markus Kronberger S&W “I AM PROUD TO BE PART OF THE GREATEST SUMMIT ..YET!” 10 PARTNERS Presenting Partners Gold Partners Silver Partners 43 Network Partners Media Partners Our partners’ support is very much appreciated. Thank you! Event Partners Official university partner Official car partner Official breakfast partner Official technics partner Official muesli partner Official media partner Official coffee partner Official security partner Official coffee partner Official t-shirt partner Official hotel partner Official battery partner Official logistic partner START Afterparty Dayyaan Stefan Guillaume Vincent Marcial Thomas Veronika Marco Lukas Benjamin Michael Martin Chaim Mathis Tamas Maria Begona Carla Stefan Anja Dominik Marco No Damin Katharina Konstantin Clemens Julius Manuel Ennika Anneli Michal Mikyoung Anja Arthur Alexandar Dariusz Michael Maryna Agnes Constantin Max Xin Eduardo Michal Aleksandra Akshay Timo Matthias Iveta Yechuan Wulf Henrik Attila Stephen Inga Xin Matyas Abel Thomas M Karl Luis Hamza Tamara Bernard Patrick Brianne Marc Johanna Stephen Marcial Tobias Philipp Urs Song Thomas Jussi Nina Benedikt Philip Marc Maria Begona Michael Andreas Ryan Milana Matthias Nikolaus Jan Philip Bj_rn Ana Benedikt Julius Alina Marc G_lsah Niklas Timo Kiril Felix Paulius Shoneil Bj_rn Agnes Florian Maximilian Konstantin Kathrin Martin Philip Elvedin David Julius Paulius Yechuan Yang Phil Philip Carlos Christina Mladen Armin Michael Clemens David Bernard Umer Ekaterina Philipp Margarida Kamill Amelie Jonas Victor Georg Michael Thomas Virginia Fabio Joseph Ambrose Cornelia Tony Mathias Mariia Cristina Diana Moritz Victor Matthias Nilson Jakob Lanke Frank Tarimo Frank Gian Filippo Anna Ingo Jorge Fabian Cristina Diana Timo Loris Khanh Tim Anne Jakob Joseph Cosimo Syed Marie Jorge Martin Jean Artur Marc Alessandro Magdalena Pekent Lena Kasper Danmark Babak Syed Christina Htet Javier Michael Christoph Cordelia Roman Philippe Huihui DayyaanKasper Danmark Kamill Edith Alexander Menno John David Diana Erica Frederick Carina Martin Huihui Tony Hayri Matthew Jan Daniela Carlo Thi Hoang Thuy Jens Karolina Damin Carina Gian Filippo Vincent Adnan Sebastian Ana Moritz Alienor Bastian Isaac Adjei Alexandar Karolina Jakob Dobri Carolin Alina Miroslav Kristyna Elalim Thomas Andre Akshay Isaac Adjei Magdalena Glib Yoann Magnus Andreas Mankaran Singh Andreas Felix Alexander Thomas M Andre Cordelia Julian Allard Tom Hiis Heinrich Paul-Edgar Martino Florian Priyanshu Tobias Alexander Diana Rahul Luca Abhinav Zsolt Sonia Chapour Heather Marek Michael Priyanshu Carlo Felix Hans Mohamed Marco Francesco Julian Michael Benjamin Alina Marek Moritz Rebekka Donald Andreas Kevin Karl Felix Maximilian Gabriela Maximilian Florian Benjamin Kristyna Ahmed Gregory Lucas Fabrizio Aneida Yousra Christoph Sven Yang Maximilian Mona Brendon Fabrizio Lara Nan Daniel Romina Madeleine Miguel Angel Nina Umer Sven Paul-Edgar Luke Joel Michel Alessandro Henry Joachim Shirin Angelica Jan Virginia Nina Sonia Viktoria Jakob Constantin Michael Joao Igor Tom Akanshu Argh Nilson Jan Francesco Maximilian Bipin Maximilian Guy Diana Valentin Roman Bastian Loris Akanshu Argh Felix Jan Stephanie Jens Fabian Manuel Edward Laszlo Jan Nikolai Jean Bastian Aneida Christopher Andreas Cenk Dorian Guenter Charlotte Louise Thorsten Antonio MarioHans Htet Jan Nikolai Romina Schnitzel Simon Yannick Phillip Alexander Stephanie Hannes Anton Edith Thorsten Henry Joachim Maria Thomas Titus Lasse Matej Carolyn Maximilian Bernhard Hans Schnitzel Hayri Anton Mariia Joao Lisa Ingo Diana Kashneet Manuel Ana Dorian Gergely Alexander Camila Matej Bastian Angel Simon Tobias Oliver VanessaHans Raphael Schnitzel Daniel Rustam Joachim Can Jake Selma Chester Marigona Abhimanyu Christin Ugur Marie Hans Schnitzel Daniel Florian Talshyn Angel Philip Michael Greta Vincent Cosimo Roman Hans Schnitzel Alexandru Jeremias Kaustubh Tobias Max Axel Yunfei Dobri Lena Jade Sheung Lam Moritz Alexander Dario Vanessa Miriam Eugen Benedikt Hans Schnitzel Glib Philippe Abdul Wahed Christopher Jonas Tim Christopher Carlos Arturo Luiza Dora Harrison Nilson Julian Frederick Florian Matthias Robert Lora Dominic Aayush Anna Magnus Stephan Rahul Jens Sascha Johannes Antonio Isabelle Giulia Philipp Marcus Chris Martin Felix Bastian Christina Nima Nikolay Shree Kant Michael Benjamin Marten Valentine Fabian Rebekka Thomas Jonas Michelle Ferdinand Jessica Melanie Angela Paolo Thani Sven Ahmed Felix Bernhard Lukas Thomas Sevket Alexej Andrea Alexander Markus Alexander Brendon Florian Marco Dominik Hans Pedro Gerrit Lok Sang Sandy Gernot Alexander Julia Luke Heather Celine Mikyoung Ki Tae Nikbin Andrea Tobias Felix Martin Jakob Viktoria Michael Felix Eduardo Moritz Felix Johannes Saskia Sebastian Kyriacos Rustem Maximilian Gabriela Bolaji Inga Michel Rustam Mathilde Marie G_tz Kilian Nikolas Fabio Christopher Jan Christoph Moritz Johanna Antonio Mario Miguel Angel Aditya Can Sergiu Pelin Philippe Beyhan Matthias Piotr Philip Anne Selma Maximilian Geert Paul Jonas Johannes Talshyn Angelica Patrik Ana Dominique Marigona Per Palle Moritz Tobias Matthias Nima Kaustubh Tom Vincent Shoneil Devina Christin Dustin Sharon Philipp David Michelle Dario Roman Tamas WE THANK ALL PARTICIPANTS, AMBASSADORS, SUPPORTERS, CLUB MEMBERS, AND PARTNERS FOR MAKING THE START SUMMIT 2015 POSSIBLE AND SHARING THIS EXPERIENCE WITH US. SEE YOU AT THE START SUMMIT 16! NOTES SAP® SAP®University UniversityAlliances Alliances Prepare Preparethe thenext nextgeneration generation for forthe thefuture futureof ofwork work Build thethe next generation ofof talent for Build next generation talent forthe thedigital digitalenterprise enterprise Empower students to to better prepare for the digital digital Empower students better prepare fora asuccessful successfulcareer careerpath pathand and growth growth in the enterprise with SAP, itsits customers, and enterprise with SAP, customers, andpartners partnersthrough throughSAP® SAP®University University Alliances Alliances program offerings. Build the next generation Student program offerings. Build the next generationofofentrepreneurs entrepreneursthrough through the the SAP Student Entrepreneur program. Entrepreneur program. Drive innovation from academia and Drive innovation from academia andnext-generation next-generationusers usersto tothe the digital digital enterprise enterprise Strategically enable young, bright minds ideas Strategically enable young, bright mindstotoparticipate participateand andcontribute contribute their their great ideas through crowdsourcing, including industry research through crowdsourcing, including industrycontests, contests,co-innovation co-innovation projects, projects, and research projects on on SAP HANA® Cloud Platform. projects SAP HANA® Cloud Platform. Enable thethe digitization ofof higher education Enable digitization higher educationand andresearch research Drive unprecedented empowerment ofofthe most Drive unprecedented empowerment theuniversity universitycommunity communityon on the the latest, most innovative topics from SAP, including universities courses innovative topics from SAP, including universitiesutilizing utilizingmassive massive open open online courses on the openSAP platform and running operations on the openSAP platform and running operationsininthe theSAP SAPCloud Cloud portfolio. portfolio. Jointhe thecommunity: community: Join tudio SAP | 36735enUS (15/02) © 2015 SAP SE or an SAP affiliate company. All rights reserved. 47 Spacious, modern, caring Welcome to Oberwaid - Kurhotel & Privatklinik Oberwaid - Kurhotel & Privatklinik is a place where you can relax and unwind, but also get active, energize and achieve a healthier balance in your life. The timeless and elegant building set in its own park with groves of old trees nestles harmoniously in the Lake Constance landscape. The light and spacious atmosphere starts right at the entrance and permeates every area of the building. The two restaurants, the large rooms and suites, the Tau Spa area and the in-house medical center are well designed, making you feel at home. A key feature of the building is the three-wing floor plan in the form of the Cross of Tau – a symbol of the three pillars of health: exercise, nutrition and motivation. The Oberwaid - Kurhotel & Privatklinik offers its guests: · First class medical care · Superior hotel standard · Spacious surroundings and beautiful architecture in a natural setting · Exclusive wellbeing and fitness products in the Tau Spa & Gym · Excellent nutrition based on our SMART Cuisine concept · Spacious conference rooms For Information contact: [email protected], www.oberwaid.ch or phone + 41 71 282 00 00 Schweizer Heiltradition seit 1845 www.oberwaid.ch [email protected] Erfolgreich durchstarten – auf der ganzen Linie. 51 50 1 49 8 45 2 7 9 6 10 46 5 11 12 13 14 4 15 44 29 28 47 43 3 27 26 48 42 18 41 40 39 37 36 30 38 22 16 25 31 17 32 24 23 21 19 33 34 35 20 Zusammen mit unseren Partnern erleichtern wir Ihnen den Einstieg in die Selbstständigkeit – mit individueller Beratung, auf Sie zugeschnittenen Kommunikationslösungen oder finanzieller Beteiligung. Mehr dazu auf www.swisscom.ch/startup An initiative of START global Address STARTglobal c/o University of St. Gallen (HSG) Dufourstrasse 50 9000 St. Gallen Switzerland Email [email protected] Website www.startsummit.ch www.startglobal.org Layout Ralph Schmid Auflage 3’500 Stück