Conn`s to roll out fabric displays in new stores through 2016.

CASE
STUDY
“When evaluating how our vendors were
willing and able to grow with our future
business model we engaged in a test with
WebbMason. WebbMason not only was
able to implement our new grand opening
strategy, they performed at a better level,
with better materials for a better price. After
the first installation and execution, Conn’s
awarded WebbMason the business outright. We are excited to have a vendor push
us forward and prepare our business model
for the growth our investors expect.”
Alison Albrecht
Sr. Director of Marketing
Conn’s HomePlus
Conn’s to roll out fabric displays
in new stores through 2016.
Opportunity
Conn’s HomePlus is a retail chain specializing in electronics, appliances and
furniture. They are headquartered in Texas and operate over 90 stores across 12
states. Conn’s was evaluating POP graphic options for new stores in 2015. They
turned to Jeff Wright at WebbMason - Houston. Jeff brought in Firehouse’s Ted
Corman to assist in the evaluation. After reviewing Conn’s current POP installations, Ted brought new options to the table to upgrade the in-store experience.
Solution
Firehouse and WebbMason presented Conn’s a framed fabric solution that
would offer a premium presentation with ease of installation. A combination of
hanging and floor-standing fabric frames would be used in conjunction with
rigid hanging panels on PVC sheets.
Results
The fabric and frame solution was so successful in the new store roll-outs that
Conn’s plans to migrate older installations in the coming year. WebbMason and
Firehouse are on track to provide graphic installs for 35 stores through 2016.
CASE
STUDY
Ted Corman
Global Accounts Executive
If you have any questions
about Firehouse products,
please give me a call at
317-281-7855,
send me an email or open a
chat session on our website.
Ted Corman
[email protected] • cell: 317-281-7855
Project Manager: Drew Pferrer
[email protected] • 317-524-6288
Global Headquarters: 2000 N. Illinois St. • Indianapolis, IN 46202 • USA
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