media data

media data
2016
AUSTRIA
GERMANY
SWITZERLAND
falstaff
1
EDITORIAL
A TOP INVESTMENT – FOR PRECISE
TARGET GROUP ADDRESSING
DEAR MEDIA PLANNERS,
W
e are pleased to present to you the 2016 media data of the Falstaff publishing
house! The Falstaff publishing house has grown considerably over the past year
and now boasts a circulation of 131,350 printed magazines in Austria, Germany
and Switzerland! Therefore we are delighted to announce that the group of Falstaff aficionados is growing constantly! No other medium can report a higher increase in its number of
readers and higher awareness level than Falstaff.
•Last year, the number of subscribers increased by a fantastic 14 %!
•Within the target group with relevant affinity, there is an awareness level of nearly 85 %,
and 65 % of ALL Austrians know the Falstaff brand!
•In its first survey, the media analysis showed a coverage of 2 % (3.1 % in Vienna)!
•Within one year only, the circulation in Germany has increased by 9 %.
•And in Switzerland, the Falstaff magazine was a success both on the subscription market
and at the newspaper stand. In the first quarter of 2015, Falstaff was ranked fourth among
28 top-selling magazines in the
sphere of wine, travel and food.
Wolfgang M. Rosam,
Senior Editor
MORE THAN HALF A MILLION READERS ARE READING FALSTAFF
There is no other gourmet medium in this elite category with a circulation anywhere near that
of Falstaff. This makes Falstaff also the most influential magazine for culinary lifestyle within
German-speaking Europe, providing you as media planners and media budget investors with
a unique opportunity to address a huge number of potential customers with your ad.
By placing an advertisement in Falstaff, you are able to reach a very high percentage of readers who are top opinion leaders, belong to the highest income class and have a very high level
of education. (These are all good reasons why Falstaff fits perfectly into any media plan!) Being THE gourmet and lifestyle magazine for a sophisticated target group, our magazine has by
now become a collectors' item, due to its high-quality layout and top-quality journalism.
­Falstaff is found in living rooms and libraries, in restaurants and hotels – and is read and reread numerous times. This means that your »message« will not only be noticed several times
but will be ever-present in the readers' mind.
So let me invite you to discover the colourful world of Falstaff, trusting that you will soon
start a partnership with Falstaff that will improve your business success.
131,350 copies
Circulation in the
German-speaking
countries!
We look forward to welcoming you!
Photo: Ingo Pertramer
Best regards,
WOLFGANG M. ROSAM
[email protected]
media data falstaff
1
falstaff
media data / OVERVIEW
THE WORLD OF
/jul–aug 2015
GENIESSEN WEIN ESSEN REISEN
GENIESSEN WEIN ESSEN REISEN
TEL AVIV
DIE LÄSSIGE
STADT ISRAELS
BODENSEE
HOTSPOTS
AM UFER
D’YQUEM
DIE IKONE DES
SÜSSWEINS
BANGKOK
PILZE
SPITZENKÖCHE STREETFOOD &
GEBEN TIPPS SPITZENLOKALE
IM TREND
KITCHEN-DINING
FÜR GENIESSER
AUFGEDECKT
TISCHKULTUR
IM GROSSEN STIL
WEINVIERTEL
JUNGE WINZER
RÜCKEN NACH
4 194187 807500
DIE BESTEN WEINE, DIE TOP-RESTAURANTS
4 194187 807500
ÖSTERREICH-AUSGABE 04/2015
Die Bier-Revolution
€ 7, 5 0
W W W. FA L S TA F F. AT
4 191943 007501
05
Top 100
Wei
05
DIE BESTEN
ÖSTERREICH-AUSGABE 06/2015
03
03
W W W. FA L S TA F F. AT
P. B . B . G Z 0 2 Z 0 3 0 0 5 3 M ; F Ü H R I C H G A S S E 8 , 1 0 1 0 W I E N
W W W. FA L S TA F F. AT
05
ter
Bes n
02/ 2014
Tessin
€ 7, 5 0
ÖSTERREICH-AUSGABE 05/2015
Pre
W W W. FA L S TA F F. AT
DIE BESTEN WEINE, DIE BESTEN REZEPTE
07A/2015
Lust auf Sommer!
ter
Bes is
05
06
PREIS-LEISTUNGS-WEINE
€ 7, 5 0
W W W. FA L S TA F F. AT
DESIGN TO EAT
KUNSTWERKE
AUF DEM TELLER
STILSICHER
SOFAS, KÜCHEN,
HOMESTORY
LAMPEN &
CO
FORNASETTI
GANZ PRIVAT
BEST OF DESIGN
INSPIRATIONSQUELLE BÜRO
P. B . B . G Z 0 2 Z 0 3 0 0 5 3 M ; F Ü H R I C H G A S S E 8 , 1 0 1 0 W I E N
LONG WEEKEND
BORDEAUX
TOP-KULINARIK
SO WIRD DER
IN GENF
JAHRGANG 2014
FEUER FREI
GRILLEN MAL
ANDERS
SPECIAL
/mai 2015
GENIESSEN WEIN ESSEN REISEN
FALSTAFF GUIDE
DIE BESTEN
HEURIGEN
L I V I N G
special
SALZ
EXOTISCHE
SORTEN IM TREND
/sep–okt 2015
/jun 2015
WEINGUIDE
DIE SIEGER
ÖSTERREICHS
L I V I N G
SPECIAL
Magazines
Specials
GENIESSEN WEIN ESSEN REISEN
SAMT UND FARBE
DIE RENAISSANCE
DER COSINESS
LANDLUST
LEBENSSTIL
EN NATURE
MOST WANTED
MASSKUNST FÜR
TRENDSETTER
Licht und Design
DESIGNER
MIT KLASSE
CUCINELLI & SANTONI
IM EXKLUSIV-TALK
MANN KOCHT
REZEPTE FÜR
GOURMETS
AUF DIE
HARTE TOUR
TOP-GADGETS &
TOYS FOR BOYS
WIE DEKORATIVE LAMPEN UND MÖBEL STIMMUNG MACHEN
Chices Feuer
COOLE FEUERPLÄTZE & KAMINE MACHEN LUST AUF WINTER
Cooler Mann
A L L ES, WAS G E N I ESSE R W I R KL I C H B R AU C H E N
fL_A_0214_Cover_KR.indd 1
4 194187 807500
MAN’S WORLD
01.10.14 16:35
06
NEUE TRENDS UND SORTEN EROBERN DIE WELT
4 191943 007501
€ 7, 5 0
ÖSTERREICH-AUSGABE 03/2015
W W W. FA L S TA F F. AT
194187 807500
807500
44 194187
03
4 194187 807500
4 194187 807500
2
falstaff
falstaff
ROTWEIN GUIDE
2016/17
falstaff media data
3400 aktuelle Weine
400 Bezugsquellen
falstaff
falstaff
CAF É GU I DE
falstaff
RESTAU RA NT
GU ID E
BAR- & SPIRITS
GUIDE
ÖSTERREICHS BESTE HEURIGEN
UND BUSCHENSCHANKEN
2016
ÖSTERREICHS BESTE KAFFEEBETRIEBE
2017
Gäste bewerten die 452 besten Heurigen und
Buschenschanken (in Wien, Niederösterreich,
in der Steiermark und im Burgenland).
Die 500 besten Kaffeebetriebe des Landes.
Bewertet von Gästen und Insidern.
ÖSTERREICHS BESTE RESTAURANTS
ÖSTERREICH
2017
Der Jahrgang 2014 im Test
Zweigelt Grand Prix 2016
Falstaff Reserve Trophy
2016
Gäste bewerten die besten
1700 Restaurants des Landes.
In allen Kategorien. Mit neuen Geheimtipps.
DIE BESTEN BARS IN ÖSTERREICH,
DEUTSCHLAND UND DER SCHWEIZ
2017
Die 450 besten Bars, bewertet
von Gästen und Insidern.
400 Spirituosen und 45 Craft Beers im Test.
Photo: Shutterstock
ÖSTERREICH/SÜDTIROL
falstaff
falstaff
2017
falstaff
HEURIGEN &
BUSCHENSCHANK
GUIDE
WEIN GUIDE
ÖSTERREICHS 1500 BESTE ROTWEINE • VERKOSTET • BEWERTET • BESCHRIEBEN
ÖSTERREICHS BESTE WEINGÜTER • VERKOSTET • BEWERTET • EINKAUFSTIPPS
Guides
Falstaff Digital
Events
www.falstaff.at www.falstaff.de www.falstaff.ch
media data falstaff
3
30,000
media data / OVERVIEW
THE LARGEST
GOURMETS at more than
100 events per year
90,000
GOURMET
DOWNLOADS of the Falstaff apps
COMMUNITY IN
D-A-CH
Circulation in
Germany
58,350
Circulation in
Austria
45,000
42,000
FACEBOOK friends
Circulation in
Switzerland
28,000
70,000
131.350 COPIES
4
falstaff media data
Photo: Shutterstock
TOTAL CIRCULATION
NEWSLETTER subscribers
16,000
MEMBERS of the Gourmet Club Austria
media data falstaff
5
media data / THE MAGAZINE
FALSTAFF
AUSTRIA
» 2016 publication dates
12 February
18 March
22April
25 May
» Readership
8 July
2September
7October
25 November
199,000 regular readers
612,000 readers within the extended audience
30,200 subscribers (+ 14 % compared to the previous year!)
16,000 Gourmet Club members
» Circulation: 45,000 copies
» Coverage
(MA 2014/15)
2.0 % in Austria
3.1 % in Vienna
4.8 % in the top income category
» Awareness
84 % in the target group with relevant affinity
65 % brand awareness throughout Austria
» Sociodemographic details
56.1 % men
43.9 % women
47 % live in Vienna and Lower Austria
62.9 % in places with more than 5000 inhabitants
58.9 % in the top income categories
(27.4 % with an individual income of at least € 2,200/month and
31.5% with a net household income of at least € 3,300/month)
Photo: Shutterstock
41.2 % with university/technical college degree or
secondary school education completed
6
falstaff media data
» Reading behaviour
61 % keep the magazine
174 minutes average duration of reading
media data falstaff
7
media data / THE MAGAZINE
» Publication dates 2016
FALSTAFF
GERMANY
17 February
23 March
27April
1 June
13 July
7September
12October
30 November
» Falstaff readers are …
*
WEALTHY
Falstaff readers have an average net household income
of about € 6,000.
» Circulation: 58,350 copies
HIGHLY EDUCATED
About 60 % of the readers have obtained a university degree.
DECISION-MAKERS
More than 60 % of those surveyed have senior positions.
OPEN FOR LUXURY AND PLEASURE
Top affinity for gourmet/lifestyle topics
SATISFIED
More than 90 % of the Falstaff readers rate the magazine as
»good / very good«.
» Most intense use!
Photo: Shutterstock | Source: readers' survey: summer 2015
*
8
falstaff media data
Falstaff readers peruse their magazines for almost three
hours on average – every fifth reader also for professional
reasons.
ADDITIONAL READERS
2.4 readers per issue.
HIGH CONTACT PROBABILITY
Two thirds of the Falstaff readers read all pages.
* Source: 2015 readers' survey
media data falstaff
9
media data / THE MAGAZINE
» Publication dates 2016
FALSTAFF
SWITZERLAND
18 February
24 March
28April
2 June
14 July
8September
13October
1 December
» General
» Circulation: 28,000 copies
since November 2014 available in Switzerland
8 issues per year
Topics: wine, culinary culture and travelling for the
Swiss market
» Milestones
In the first quarter of 2015, Falstaff was ranked fourth in the
sphere of wine, travel and food.
6,000 subscribers
Photo: Shutterstock
Circulation: subscribers, newspaper stands, wine & spirits
merchants, partners (airport lounges, restaurants, hotels,
wine shops)
10
falstaff media data
media data falstaff
11
media data / THE MAGAZINE
Falstaff stands for wine, culinary culture, lifestyle
and gourmet tours. A high-end magazine boasting
top-quality journalism and special requirements
in terms of style, aesthetics and design.
LIFESTYLE & LUXURY
People who are partial to culinary delights usually also have
a predilection for other beautiful things in life. Therefore, in
our magazine we also report
on outstanding design, stylish
living and cooking – everything
that is part of the lifestyle of
modern connoisseurs.
icons
icons / M A S E R AT I
D
JAHRE …
as Schicksalsjahr 1914: Mit
der Kriegserklärung Österreich-Ungarns an Serbien
begann der Erste Weltkrieg.
Der Panama-Kanal wurde
eröffnet. In den USA führte
die Ford Motor Company den Acht-StundenArbeitstag ein. Und im September wurde
durch die Schlacht von Lemberg das Ende
der Habsburgermonarchie eingeleitet.
Unbeeindruckt von all dem gründeten im selben Jahr, exakt am 1. Dezember 1914, drei
Italiener in einer ehemaligen Flaschenfabrik
im norditalienischen Bologna eine kleine
Werkstatt für Rennwagen namens »Società
Anonima Officine Alfieri Maserati«.
Die Geburtsstunde einer Automobillegende.
Ohne es zu ahnen, setzten die Brüder Alfieri,
Ettore und Ernesto Maserati zu diesem Zeitpunkt den Grundstein für eine heute 100-jährige Automarke, deren Geschichte im Rückblick wie eine verschlungene Achterbahn erscheint. Ein stetiges Auf und Ab, bereichert
durch genialen Erfindergeist, getrieben von
der Sucht nach Ruhm und Geschwindigkeit,
zurückgeworfen durch laufend wechselnde
138
FA LSTA F F PR ÄS E N TIE RT IN
J E D E R AU S GA B E STILIKO N E N
AU S A LLE N B E R E IC H E N
D ES LIF ESTY LES .
Maserati Alfieri
Im März dieses Jahres präsentierte Maserati
am Genfer Autosalon den Alfieri, ein
Concept-Car, mit dem das hundertjährige
Jubiläum der Marke gefeiert wird
. . . und kein bisschen leise. Die italienische Automobil-Ikone
Maserati feiert ihren 100. Geburtstag – und ist so erfolgreich
wie noch nie. Eine Vergangenheit mit viel Sound und Seele.
Eigentümer und leere Kassen. Nicht selten
erschien Maserati in den 100 Jahren als eine
Mischung aus Überholspur und Sackgasse.
Heute steht die Marke jedoch besser da denn
je. In den USA ist Maserati derzeit das am
schnellsten wachsende Automobilunternehmen. Zweitgrößter Absatzmarkt: China.
Auch in Europa zog der Verkauf kräftig an –
zuletzt um 133 Prozent. Angesichts von mehr
als 23.000 Bestellungen weltweit läuft die
Produktion wie nie zuvor auf Hochtouren.
Doch blicken wir noch einmal zurück zu den
Anfängen. 1926 präsentierten die begabten
Maserati-Brüder ihren ersten Rennwagen:
den Tipo 26, mit dem Maserati prompt das
legendäre Targa-Florio-Rennen auf Sizilien
gewann. Für dieses Geschoss auf vier Rädern
kreierte Mario Maserati, ein Maler und damit der einzige der Maserati-Brüder, der
nichts mit Motoren am Hut hatte, den einprägsamen Dreizack – noch heute das offizielle Maserati-Logo.
1929 stellte die damals schon für Aufsehen sorgende Wagenschmiede mit einem 16-ZylinderBoliden den Geschwindigkeitsweltrekord auf –
mit zu dieser Zeit sensationellen 246 km/h.
Anfang der 30er-Jahre wechselte die Rennfahrer-Legende Tazio Nuvolari von Ferrari >
Maserati 4CLT, Baujahr 1948
Juan Manuel Fangio, Alberto Ascari,
Luigi Villoresi und Toulo de Graffenried
feierten damit unzählige Rennerfolge
TEXT H E R B E RT H AC K E R
Fotos: Maserati
CULINARY LIFESTYLE
falstaff dez–feb 2015
dez–feb 2015 falstaff
139
WINE & CULINARY ART
wein / W Ü R T T E M B E R G
– TROLLINGER
A
SCHWÄBISCHE
CHARAKTERFRAGE
lle ziehen und zerren am Trollinger, und wenn es um seinen
Ruf geht, dann knirscht es.
»Ständig wird der Trollinger
madig gemacht«, klagt der
Winzer Jürgen Zipf. Selbst Lob werde dazu
genutzt, dem schwäbischsten aller Weine noch
einen Seitenhieb zu versetzen. Zipf weiß,
wovon er spricht: Er hegt die verkannte Rebe
in den Löwensteiner Bergen im nördlichen
Württemberg auf beinahe 400 Metern Höhe
in der Steillage. Seit 15 Jahren hat Zipf dem
Trollinger eine Qualitätskur verordnet. Er
hat den Ertrag drastisch auf ein Drittel der
Menge, die sein Vater aus den Weinbergen
geholt hat, reduziert. Den Most lässt er auf
der Maische vergären und baut den Wein im
Württembergs hellroter Brot-und-Butter-Wein Trollinger gilt als farbloser
Schwächling. Doch es gibt ihn, den Trollinger mit Stil und Anspruch.
Falstaff hat sich auf die Suche gemacht.
T EX T R A I N E R S CHÄFE R
großen Holzfass und im gebrauchten Barrique aus. Doch für das Ergebnis erzielt er
gerade mal 6,50 Euro. Zipf, 40, hat großen
Erfolg mit Weinen, denen ein besseres Image
anhaftet. Trotzdem will er am Trollinger und
an der Plackerei im Steilhang festhalten, das
ist für ihn eine Charakterfrage: Trollinger ist
auch ein Stück heimische Kultur. In keinem
anderen Wein spiegelt sich die schwäbische
Befindlichkeit so sehr wie im Trollinger.
Was passiert, wenn man das regionale Heiligtum infrage stellt, davon weiß der Stuttgarter Weinhändler Bernd Kreis zu erzählen:
Im Landtag von Baden-Württemberg hat er
vor rund 15 Jahren empfohlen, Trollinger
aus den besten Lagen zu verbannen und
durch edlere Reben wie Riesling oder Spät-
burgunder zu ersetzen. Kreis war damals
Sommelier von internationalem Ruf, und jener Trollinger, dem Kreis keine Perspektive
einräumte, war ein leichtes Getränk von zaghafter Farbe und dem süßlichen Geschmack
von Erdbeermarmelade. »Man hat den Trollinger durch die Maischeerhitzung kaputt gemacht«, sagt Gert Aldinger, Spitzenwinzer
und Vorsitzender des VDP (Verband Deutscher Prädikats- und Qualitätsweingüter)
Württemberg. »Er hat geschmeckt wie verkochtes Gsälz.« Trotzdem waren diese Bonbon-Trollinger die Volksdroge Nummer eins.
An den Stammtischen schlotzte ein geübter
Trinker abends aus dem Henkelglas mühelos
sechs Viertele der Schwabenmilch weg, auch
um das zur Skepsis und Melancholie
>
ABOUT FALSTAFF
Morgendämmerung für
Württembergs Trollinger
28
falstaff 06 / 14
Sir John Falstaff, a man particularly fond of drinking and eating, first
appeared in plays by Shakespeare and later on also in comic operas composed by Giuseppe Verdi and Antonio Salieri. Falstaff was a sensuous man
who enjoyed life to the max – and is therefore the ideal person to name a
gourmet magazine after him.
Foto: Mauritius
Fine wines, excellent food,
spectacular trips: these are
the topics served by Falstaff
on the highest level – elegantly
wrapped, stylishly designed and
expertly written by renowned
authors of the international
gourmet scene as well as by
committed wine-loving journalists.
06 / 14 falstaff
29
Falstaff is the leading German-language magazine for culinary pleasure,
wine, food and travel that is published eight times a year with individual
country issues for Germany, Austria and Switzerland.
TRAVEL & CULINARY PLEASURE
12
falstaff media data
In addition to the gourmet magazine, the Falstaff publishing house also produces renowned wine and restaurant guides.
Photo: Shutterstock
Falstaff takes you to
culinary hotspots all
over the world. Detailed
portraits of cities and regions
provide qualified recommendations on all gastronomic
and cultural highlights near
and far.
The gourmet database on Falstaff's websites provides valuable information
for gourmets including more than 45,000 wines, 3900 restaurants, 1300
hotels, 450 wine stores and more than 1000 producers of culinary delights.
www.falstaff.at/.de/.ch offers current news and well-founded information
from the world of culinary lifestyle on a daily basis.
media data falstaff
13
media data / LINE EXTENSIONS
FALSTAFF IS
SPECIAL
& INDIVIDUAL
SPECIAL:
HOMESTORY
FORNASETTI
GANZ PRIVAT
MOST WANTED
MASSKUNST FÜR
TRENDSETTER
14
falstaff media data
MANN KOCHT
REZEPTE FÜR
GOURMETS
SAMT UND FARBE
DIE RENAISSANCE
DER COSINESS
LANDLUST
LEBENSSTIL
EN NATURE
AUF DIE
HARTE TOUR
TOP-GADGETS &
TOYS FOR BOYS
DESIGNER
MIT KLASSE
CUCINELLI & SANTONI
IM EXKLUSIV-TALK
GENIESSEN WEIN ESSEN REISEN
Cooler Mann
Licht und Design
WIE DEKORATIVE LAMPEN UND MÖBEL STIMMUNG MACHEN
• REZEPTE
A LLES , WAS G ENIESS ER W BEWERTUNGEN
IRKLICH B RAU
CH EN• TIPPS
SPEZIAL
GENIESSEN WEIN ESSEN REISEN
STADT SALZBURG
FESTSPIELE, TRACHTEN
UND KULINARIK
FLACHGAU
FISCHE, SEEN
UND KRÄUTER
TENNENGAU
KELTEN, SALZ
UND SKITOUREN
S A L Z B U R G E R L A N D
PONGAU
WILD, THERMEN
UND WANDERN
PINZGAU
KASNOCKN
UND RINDER
LUNGAU
DELIKATESSEN
UND NATUR
SalzburgerLand
GENIESSEN WEIN ESSEN REISEN
TRAUMREGIONEN, KULTUR, VIA CULINARIA
ÖSTERREICH/DEUTSCHLAND € 8,50; SCHWEIZ CHF 9,50
W W W. FA L S TA F F. AT
9 783902 660398
Foto: ARGE Heumilch
document4213813812722279447.indd 1
Photo: Shutterstock
W W W. FA L S TA F F. AT
» Aperitif booklet
» Cheese booklet
07A/2015
Salzburg issue
P. B . B . G Z 0 2 Z 0 3 0 0 5 3 M ; F Ü H R I C H G A S S E 8 , 1 0 1 0 W I E N
» Falstaff Special
MAN’S WORLD
S O N D E R A U S G A B E
DESIGN TO EAT
KUNSTWERKE
AUF DEM TELLER
INDIVIDUAL
SPECIAL
SPECIAL
» Falstaff Living (2x)
» Falstaff Man’s World
L I V I N G
Käsefibel
05.03.15 10:01
Aperitivo!
DIE ITALIENISCHE KUNST DES APERITIFS
media data falstaff
15
media data / BELOW THE LINE
BELOW THE LINE
Events
FALSTAFF GOURMET CLUB –
A USP LIKE NO OTHER!
THE FALSTAFF EVENTS – GOURMET EVENTS
IN THE GERMAN-SPEAKING COUNTRIES
16,000 Gourmet Club members with a supreme interest in wine, culinary
art and upscale lifestyle. The Falstaff Gourmet Club offers unique events,
e.g.:
Falstaff offers you customer events fully customised to your company in terms of concept,
organisation and implementation. Falstaff also hosts its own events: gala events that are hard
to beat in terms of festive ambience, top-class food, first-rate drinks and exclusiveness.
» Caviar Harvest
» Cognac Workshop
» Winemaker's Dinner
» Falstaff Red Wine Gala
held at the Vienna Hofburg with some 1800 guests
» Falstaff Champagne Galas
held in Vienna, Düsseldorf, Stuttgart and Berlin, with a total of about 2200 guests
with renowned winemakers such as Angelo Gaja or Marchese Antinori, for instance
» Falstaff Bar & Spirits Gala
» Porsche Gourmet Tour
held at the Vienna Hofburg with some 1000 guests
Photo: Shutterstock
to Austria's most beautiful wine-growing regions
16
falstaff media data
media data falstaff
17
media data / DATES OF PUBLICATION
ALL DATES OF PUBLICATION 2016
Magazine Austria
Magazine Germany
Magazine Switzerland
Issue
CLD
COD
DP
Name
AS
DU
ET
17 February
feb–mar
3. 2.
4. 2.
19 February
Living Spring
3. 3.
4. 3.
18 March
7. 3.
23 March
mar–apr
9. 3.
10. 3.
25 March
Living Summer
11. 5.
12. 5.
25 May
8. 4.
11. 4.
27 April
apr–may
13. 4.
14. 4.
29 April
Living Autumn
18. 8.
19. 8.
2 September
jun–jul
12. 5.
13. 5.
1 June
jun–jul
17. 5.
18. 5.
3 June
Man’s World
19. 10. 20. 10. 4 November
8 July
jul–aug
24. 6.
27. 6.
13 July
jul–aug
29. 6.
30. 6.
15 July
Living Winter
10. 11.
18. 8.
2 September
sep–oct
19. 8.
22. 8.
7 September
sep–oct
24. 8.
25. 8.
9 September
21. 9.
22. 9.
7 October
oct–nov
23. 9.
26. 9.
12 October
oct–nov
28. 9.
29. 9.
14 October
9. 11.
10. 11.
25 November
dec–feb
11. 11.
14. 11. 30 November
dec–feb
16. 11.
17. 11.
2 December
Issue
CLD
COD
DP
12 February
feb–mar
29. 1.
1. 2.
3. 3.
18 March
mar–apr
4. 3.
6. 4.
7. 4.
22 April
apr–may
jun–jul
6. 5.
9. 5.
25 May
jul–aug
22. 6.
23. 6.
sep–oct
17. 8.
oct–nov
dec–feb
Output
CLD
COD
DP
feb–mar
27. 1.
28. 1.
mar–apr
2. 3.
apr–may
Guides Austria
11. 11.
25 November
Guides Germany
Name
Output
CLD
COD
DP
Name
Issue
CLD
COD
Restaurant Guide Austria
2016
22. 2.
26. 2.
17 March
Inn Guide Germany
2016
11. 8.
16. 8. 7 September
2016/17
28. 4.
2. 5.
20 May
Wine Guide Germany
2017
26. 10.
1. 11. 28 November
2016
2. 5.
6. 5.
25 May
Bars & Spirits Guide Germany
2017
28. 10. 31. 10. 30 November
2016/17
25. 5.
30. 5.
25 June
Salzburg Festival Guide
2016
23. 6.
29. 6.
15 July
Coffee Guide
2017
1. 9.
6. 9.
23 September
Bars & Spirits Guide
2017
6. 10.
Red Wine Guide Austria
2017
4. 11.
Heurigen & Buschenschank Guide
Wine Guide Austria
falstaff media data
10. 10. 28 October
9. 11.
24 November
DP
Specials Germany
Photo: Shutterstock
Ultimate Wine Guide
18
Specials Austria
Name
CLD
COD
DP
ProWein 2016
2. 3.
3. 3.
10 March
Living Autumn
23. 9.
26. 9.
12 October
Key:
CLD = closing date, COD = copy date, DP = date of publication
The dates of publication and the respective copy date are
subject to modification.
media data falstaff
19
media data / LIST OF TOPICS
LIST OF TOPICS 2016
Vodka: a high-proof drink
to enjoy!
Salmon & curry: the finest fish
and a spicy speciality.
South Africa: top wines!
Falstaff feb–mar 2016
Falstaff mar–apr 2016
Falstaff jul–aug 2016
Falstaff sep–oct 2016
A: DP: 12. 2. | CLD: 27. 1.
D: DP: 17. 2. | CLD: 29. 1.
CH: DP: 19. 2. | CLD: 3. 2.
A: DP: 18. 3. | CLD: 2. 3.
D: DP: 23. 3. | CLD: 4. 3.
CH: DP: 25. 3. | CLD: 9. 3.
A: DP: 8. 7. | CLD: 22. 6.
D: DP: 13. 7. | CLD: 24. 6.
CH: DP: 15. 7. | CLD: 29. 6.
A: DP: 2. 9. | CLD: 17. 8.
D: DP: 7. 9. | CLD: 19. 8.
CH: DP: 9. 9. | CLD: 24. 8.
Wine: Wine: Primitivo; Zinfandel; Vienna; South Tyrol;
Chasselas
Wine: Wine: Gourmet: Spirits:
Travel: South Africa; Austria's best red wines;
Pinot noir wines
pepper, food processors
the world's greatest classic cocktails;
signature drinks; champagne cocktails
South Africa; Berlin
Gourmet: Spirits:
Travel: Veltliner conquers the world; El Bierzo; Neuenburg
curry; salmon; craft beer & cheese
Cuban cigars; Kitchen trends: blenders
Gourmet: Spirits:
white rum
Travel: Wachau; Cuba; Lisbon; river cruises
barbecue; crayfish; pasta
bowles;
cask-aged fruit brandies
Vienna; South Korea; Dresden
Gourmet: Spirits:
Travel: 100 wines with the best price/performance ratio;
Lemberger Württemberg
cheese; venison; cigars (tbd.);
fully automated coffee machines
liquor wines; vodka
Canada/NY State; Dordogne; Mallorca
Falstaff apr–may 2016
Falstaff jun–jul 2016
Falstaff oct–nov 2016
Falstaff dec–feb 2016/17
A: DP: 22. 4. | CLD: 6. 4.
D: DP: 27. 4. | CLD: 8. 4.
CH: DP: 29. 4. | CLD: 13. 4.
A: DP: 25. 5. | CLD: 6. 5.
D: DP: 1. 6. | CLD: 12. 5.
CH: DP: 3. 6. | CLD: 17. 5.
A: DP: 7. 10. | CLD: 21. 9.
D: DP: 12. 10. | CLD: 23. 9.
CH: DP: 14. 10. | CLD: 28. 9.
A: DP: 25. 11. | CLD: 9. 11.
D: DP: 30. 11. | CLD: 11. 11.
CH: DP: 2. 12. | CLD: 16. 11.
Wine: Wine: Wine: Wine: Spirits:
Travel: Palatinate; Croatia; Müller-Thurgau
dry aged pork; rice
trends: food slicers, climate cabinets for wines
whisky
Gourmet: Palatinate;
Croatia; Lucerne
Travel: falstaff media data
Spirits:
tri-border region: Basel – Strasbourg – Baden;
Sicily; Rhine Hesse
pasta; beef; rabbits;
exotic vegetables
punch; Jack Daniels
Sicily; New York, Strasbourg
Pictures: Shutterstock
Gourmet: 20
Singapore: hotspots
in the city!
Gourmet: Spirits:
Travel: Beaujolais; Zweigelt
the best sausages; Japan;
The world's best knives:
Japan vs. Germany
sake; Japanese whisky
Japan; Lyon; Scotland
Gourmet: Spirits:
Travel: champagnes; Australia;
Falstaff Wine Guide Germany 2017;
Spätlese or Auslese wines
stew pots; Christmas roast
brandies; Cognac vs. Armagnac
Singapore; Australia
media data falstaff
21
media data / PRICES & FORMATS
ADVERTISING
WITHOUT
WASTAGE
2/1
1/1
STAGGERED
DISCOUNTS
2 issues
4 issues
6 issues
8 issues
1/1+
3%
5%
7%
10 %
That's the
price of precise
target group
addressing
1/2
1/3
1/4
1/2
1/3
1/4
VERTICAL
VERTICAL
VERTICAL
114 x 300 mm
bled off
97.5 x 268 mm
type area
81 x 300 mm
bled off
60.3 x 268 mm
type area
64 x 300 mm
bled off
48 x 268 mm
type area
1/2
1/3
1/4
2/1 double page
1/1 single page
1/1 advertorial
466 x 300 mm
bled off
233 x 300 mm
bled off
233 x 300 mm
bled off
HORIZONTAL
HORIZONTAL
HORIZONTAL
203 x 268 mm
type area
233 x 148 mm
bled off
203 x 132 mm
type area
233 x 96 mm
bled off
203 x 80 mm
type area
233 x 74.5 mm
bled off
203 x 58.5 mm
type area
In case of gutter bleed approx. 3 mm
gutter doubling per page
Austria:
Germany:
Switzerland:
22
falstaff media data
€ 11,500
€16,150
CHF12,800
203 x 268 mm
type area
Austria:
Germany:
Switzerland:
Prices include graphic design and
texts.
€ 7,700
€9,990
CHF8,000
Austria:
Germany:
Switzerland:
€ 8,700
€12,000
CHF9,000
Photo: Shutterstock
436 x 268 mm
type area
Austria:
Germany:
Switzerland:
€ 4,750
€5,750
CHF4,880
Austria:
Germany:
Switzerland:
€ 3,250
€4,220
CHF3,360
Austria: Germany:
Switzerland:
€2,500
€3,250
CHF2,560
media data falstaff
23
media data / PRICES & FORMATS
OUR AD
SPECIALS
Premium positions
U2
Page 3
U2
Austria:
Germany:
Switzerland: 24
falstaff media data
A:
€ 5,800
G:
€ 6,960
CH: CHF 5,700
First
left page
First
right page
Second
left page
Second
right page
€ 11,750 A:
€ 8,350 A:
€ 8,700
€ 17,045 G:
€ 10,700 G:
€ 11,100
CHF 12,900 CH: CHF 8,200 CH: CHF 8,500
First
1/3 page
A:
€ 3,850
G:
€ 5,120
CH: CHF 3,900
First
1/4 page
A:
€ 2,700
G:
€ 4,000
CH: CHF 2,700
Stickers
Inserts
Card
position
U3
€ 8,650 A: € 9,100
€ 12,250 A:
€ 11,100 G: € 11,700
€ 18,135 G:
CHF 13,100 CH: CHF 8,500 CH: CHF 8,800
Second 2/1 after OS
Austria:
Germany:
Switzerland: A:
€ 9,700
G:
€ 13,850
CH: CHF 9,600
€ 14,100 A:
€ 9,100 A:
€ 8,600
€ 20,175 G: € 10,900 G: € 10,900
CHF 14,300 CH: CHF 8,600 CH: CHF 8,600
First 2/1 after OS
Austria:
Germany:
Switzerland: U4
First
1/2 page
1/2 page
full-length horizontal
Tip-on cards
two-sided
Inserts/pull-out
supplements up to 20 g
466 x 148 mm
bled off
Format:
60 x 80 mm to 200 x 200 mm
Austria:
€ 325/1000 copies
436 x 132 mm
type area
Paper weight:
115 g/m2 to 250 g/m2
Austria:
Germany:
Switzerland:
Photo: Shutterstock
1/1
Panorama
€ 10,650
€ 12,650
CHF 9,900
Combinations, banderoles,
punches upon request
Positioning:
Position to page jump and
min. 2 cm distance from margins
Per 20 g excess weight
€ 17/1000 copies
Germany:
€ 265/1000 copies
Per 20 g excess weight
€ 17/1000 copies
€ 90/CHF 110 per 1000 copies
Only in combination
with 1/1 ad
Switzerland:
CHF 325/1000 copies
Per 20 g excess weight
CHF 18/1000 copies
media data falstaff
25
Wine, restaurants or bars – ads in our guides
yield an effect for one year at least!
media data / FALSTAFF GUIDES
WE PROUDLY PRESENT:
FALSTAFF GUIDES
Falstaff Wine Guide Austria 2016/17
The Falstaff Wine guide is the most widely recognised guide on the best
winegrowers and wines of Austria and South Tyrol. It presents some 850
pages describing approx. 3000 current wines from 480 wine-growing
estates – all of them tasted and appraised. Circulation: 30,000 copies
Falstaff Red Wine Guide 2017
Summary of Austria's red wine landscape: some 1500 wines from
approx. 500 prime wine-growing estates are described in detail and
appraised in the Falstaff Red Wine Guide. Plus: »Best Buy« section
with wines up to EUR 10. Circulation: 20,000 copies
U4
Inside flap front
Inside flap back
U2/U3
2/1
1/1
U4
Inside flap front
Inside flap back
U2/U3
2/1
1/1
148 x 220 mm
280 x 220 mm
280 x 220 mm
135 x 220 mm
296 x 220 mm
148 x 220 mm
€ 7,600
€ 9,990
€ 9,500
€ 7,200
€ 9,200
€ 6,200
26
Falstaff Heurigen & Buschenschank Guide 2016
The best Heurigen & Buschenschanken [wine taverns] in Vienna,
Lower Austria, Styria and Burgenland – rated by guests. Also available as app. Circulation: 50,000 copies
Falstaff Wine Guide Germany 2017
The image of German wines is constantly improving internationally.
Falstaff editorial staff taste and appraise the best wines.
Circulation: 40,000 copies
U4
Inside flap front*
Inside flap back*
U2/U3
2/1
1/1
U4
Inside flap front
Inside flap back
U2/U3
2/1
1/1
U4
Inside flap front*
Inside flap back*
U2/U3 2/1 1/1 € 5,600
€ 8,600
€ 8,200
€ 5,000
€ 7,900
€ 4,200
98 x 210 mm
188 x 210 mm
188 x 210 mm
90 x 210 mm
196 x 210 mm
98 x 210 mm
98 x 210 mm
188 x 210 mm
188 x 210 mm
90 x 210 mm
196 x 210 mm
98 x 210 mm
€ 8,300
€11,000
€ 10,500
€ 7,600
€ 9,100
€ 6,100
148 x 220 mm
280 x 220 mm
280 x 220 mm
135 x 220 mm
296 x 220 mm
148 x 220 mm
€ 7,200
€ 9,800
€ 9,500
€ 6,900
€ 8,900
€ 6,000
Circulation: 10,000 copies
Falstaff Restaurant Guide 2016
Austria's best 1600 restaurants in all categories are chosen by the
members of our Gourmet club. The Falstaff Restaurant Guide is
available in a handy format and also as smartphone app.
Circulation: 30,000 copies
Falstaff Coffee Guide 2017
How do you make good coffee, and where can you buy the country's
best coffee? The Falstaff Coffee Guide provides a good overview.
Also available as app.
Circulation: 70,000 copies
Falstaff Inn Guide Germany 2017
The German Falstaff community selects the country's best inns –
recommendations by guests for guests, described by Falstaff's editorial staff.
Circulation: 50,000 copies
U4
Inside flap front
Inside flap back
U2/U3
2/1
1/1
U4
Inside flap front*
Inside flap back*
U2/U3
2/1
1/1
U4
Inside flap front*
Inside flap back*
U2/U3
2/1
1/1
U4
Inside flap front*
Inside flap back*
U2/U3
2/1
1/1
falstaff media data
148 x 220 mm
280 x 220 mm
280 x 220 mm
135 x 220 mm
296 x 220 mm
148 x 220 mm
€ 3,900
€ 6,350
€ 6,000
€ 3,500
€ 5,700
€ 3,050
98 x 210 mm 188 x 210 mm
188 x 210 mm
90 x 210 mm 196 x 210 mm 98 x 210 mm
€ 9,100
€11,600
€ 11,000
€ 8,400
€10,600
€ 7,200
Photo: Shutterstock
Falstaff Ultimate Wine Guide 2016/17
The Falstaff Ultimate Wine Guide presents Austria's best wines at
international level: a selection of the annual Falstaff Wine Guide
including appraisals and descriptions of wines in English.
148 x 220 mm
280 x 220 mm
280 x 220 mm
135 x 220 mm
296 x 220 mm
148 x 220 mm
€ 6,200
€ 7,900
€ 7,600
€ 5,100
€ 7,200
€ 4,100
Falstaff Bars & Spirits Guide 2017
This guide provides an overview of the hippest bars in Austria, Germany
and Switzerland as well as of premium spirits from all over the world. Circulation AT: 40,000 copies Circulation DE: 40,000 copies
price AT/ DE
U4
98 x 210 mm € 7,200/€ 7,200
Inside flap front*
188 x 210 mm
€ 9,400/€ 9,800
Inside flap back*
188 x 210 mm
€ 8,900/€ 9,300
U2/U3
90 x 210 mm
€ 6,800/€ 6,900
2/1
196 x 210 mm
€ 8,990/€ 8,900
1/1
98 x 210 mm
€ 5,990/€ 6,000
Falstaff Salzburg Festival Guide 2016
The best restaurants of the city of Salzburg and its environs are presented in two languages – German and English – including tips from
prominent festival guests. Circulation: 40,000 copies
98 x 210 mm
188 x 210 mm
188 x 210 mm
90 x 210 mm
196 x 210 mm
98 x 210 mm
* Min. safety distance from gutter: 10 mm
€ 8,200
€10,900
€ 10,400
€ 7,500
€ 9,900
€ 6,800
98 x 210 mm
188 x 210 mm
188 x 210 mm
90 x 210 mm
196 x 210 mm
98 x 210 mm
€ 7,200
€ 9,800
€ 9,500
€ 6,900
€ 8,900
€ 6,000
media data falstaff
27
media data / N E W ME DI A
THE GREAT RELAUNCH FALSTAFF DIGITAL
New from January 2016:
This target group is unique:
Contemporary, optimised de-
Highest vocational training completed:
sign for all terminals, from
University/technical college
38 %
Higher education entrance qualification
25 %
– combined with enhanced
Vocational secondary school
22 %
user experience. Discover the
Apprenticeship training
13 %
new world of Falstaff Digital:
Minimum compulsory schooling
2%
smartphones to desktop PCs
now with new high-impact
»High level of education,
high income and high
affinity for pleasure.«
Net income per capita:
advertising options.
2,001 to 3,000 €
32 %
3,001 to 4,000 €
20 %
1,001 to 2,000 €
20 %
over 5,000 €
15 %
4,001 to 5,000 €
10 %
below 1,000 €
5%
Age:
36 %
40 to 49 years
26 %
30 to 39 years
15 %
60 to 69 years
14 %
20 to 29 years
6%
70 or above
3%
younger than 20 years
1%
Photo: Shutterstock
50 to 59 years
28
falstaff media data
media data falstaff
29
media data / NEW MEDIA
Your advertisement in our editorial look & feel:
OUR SOLUTIONS FOR
YOUR BRAND COMMUNICATION
3
1
5
2
4
falstaff.at/.de/.ch desktop/tablet PC
Name
Dimensions (w x h in pixels)
CPM AT
Super banner XL
960 x 100
1
Site bar (upon request)
2
3
4
CPM DE
CPM CH
€ 29.–
€ 29.–
CHF 30.–
300 x 600
€ 55.–
€ 55.–
CHF 60.–
Half page ad
300 x 600
€ 49.–
€ 49.–
CHF 50.–
Billboard
960 x 250
€ 55.–
€ 55.–
CHF 60.–
Medium rectangle
300 x 250
€ 39.–
€ 39.–
CHF 40.–
728 x 90
€ 29.–
€ 29.–
CHF 30.–
full screen
€ 65.–
€ 65.–
CHF 70.–
960-990 x 250
€ 79.–
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CHF 85.–
Fireplace + Billboard + background colour
€ 135.–
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Leader board/super banner
Interstitial
Fireplace (desktop only)
5
Full site branding
falstaff.at/.de/.ch: Native advertising
Our team is happy to provide you with details – to name but a few examples:
AT
DE
CH
DACH
€ 1,090.–
€ 1,090.–
CHF 1,100.–
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€ 500.–
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€1,250.–
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€ 800.–
€ 800.–
CHF 800.–
€ 1,920.–
€ 1,290.–
€ 1,290.–
CHF 1,400.–
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Advertorial
Special formats HTML5, possible upon request
+ Newsletter entry
falstaff.at/.de/.ch Mobile
Dimensions (w x h in pixels)
CPM AT
full screen
MMA banner
MMA banner sticky
Interstitial
30
falstaff media data
CPM DE
CPM CH
€ 65.–
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CHF 70.–
320 x 50
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CHF 27.–
320 x 50
€ 35.–
€ 35.–
CHF 38.–
Photo: Shutterstock
Name
Special topics (= several advertorials with own landing page) upon request
Falstaff apps
Welcome to the Falstaff app family.
Price/month Price/year
Interstitial
€ 790.–
€ 8,000.–
Mobile header board
€ 390.–
€ 4,000.–
For further information please visit: www.falstaff.at/mediadaten
www.falstaff.de/mediadaten www.falstaff.ch/mediadaten
media data falstaff
31
media data / LEGAL NOTICE & SPECIFICATIONS
IMPRINT
Senior Editors
Wolfgang Rosam, Angelika Rosam
Managing Directors Falstaff Austria
Mag. Elisabeth Kamper, Wolfgang Rosam, Mag. Michaela Cholewa
Managing Directors Falstaff Germany
Mag. Alexandra Hajek, Wolfgang Rosam
Managing Director Falstaff Switzerland
Wolfgang Rosam
Ad contacts
Austria: T: +43 1 9042141-418, e-mail: [email protected]
Germany: T: +49 211 9666299-0, e-mail: [email protected]
Switzerland: T: +41 44 2581357, e-mail: [email protected]
France: T: +33 1 53059401, e-mail: [email protected]
Spain: T: +34 91 3203770, e-mail: [email protected]
Benelux: T: +32 2 3434371, [email protected]
Price per copy/subscription price
Austria: € 8.50/€ 54.– incl. dispatch and VAT
Germany: € 8.50/€ 59.– incl. dispatch and VAT
Switzerland: CHF 9.50/CHF 65.– incl. dispatch and VAT
Main areas of distribution
Austria, Germany and Switzerland
General Terms and Conditions
The handling of orders shall be subject to the publisher's General Terms and
Conditions (www.falstaff.at/AGB, www.falstaff.de/AGB, www.falstaff.ch/AGB).
The prices indicated in these media data may be updated during the year. For the
most recent and binding prices, please refer to: www.falstaff.at/.de/.ch
SPECIFICATIONS
» High-res pdf with at least 300 dpi
» Fonts fully embedded and/or paths
» Colour profile magazines: PSO LWC Improved eci
» Colour profile guides: ISOcoated v2 300 eci
» Total colour application: maximum 250 %
» At least 3 mm trim (= »bleed«) all around
» We recommend a minimum safety distance of 5 mm from the bleed.
» For Flaps we recommend a minimum safety distance of 10 mm from the gutter.
32
falstaff media data
IS THE
MAGAZINE FOR
»CULINARY
LIFESTYLE«
Falstaff Verlags-GmbH | Führichgasse 8, A-1010 Vienna
T: +43 1 9042141 | F: +43 1 9042141-450 | e-mail: [email protected] | Web: www.falstaff.at
Falstaff Deutschland GmbH | Carlsplatz 18, 40213 Düsseldorf
T: +49 211 96662990 | F: +49 211 904214196662999 | e-mail: [email protected] | Web: www.falstaff.de
Falstaff Schweiz AG | Hottingerstrasse 12, CH-8032 Zurich
33
falstaff media data
T: +41 44 904214196662999 | e-mail: [email protected] | Web: www.falstaff.ch