Profitable Roofing Sales - Wimsatt Building Materials

PRESORTED
STANDARD
U.S. POSTAGE PAID
WESTLAND, MI
PERMIT NO.211
PO Box 609
Wayne, MI 48184
800.497.9000
wimsattdirect.com
Residential & Commercial Roofing • Siding & Stone • Insulation • Windows & Doors • Composite Lumber
800.497.9000 • wimsattdirect.com
Electronic Service
Requested
Grand Rapids
1456 28th St SW
Wyoming, MI 49509
P: 800.497.9000
• Steep Slope Roofing: New Color
Upgrade Choices
• Low Slope Roofing: Repair &
Maintenance Products
• Exterior Cladding: Shake-Look
Siding with Incredible Realism
• Windows & Doors: Premium
Patio Doors In Stock
• Insulation: Adding Profit to
Re-Roof Jobs with Blown-In
Insulation
February 2014
February is your last
chance for
nter
i
W
Double
Points
KARNAK
Low Slope Repair & Maintenance
Products In Stock
Wimsatt stocks Karnak low slope roof maintenance products to tackle all of your
commercial roof repair needs!
Karnak #229AR
Application
#19 Ultra
Rubberized
Wet/Dry Flashing
Cement
Emergency
Repair
$39.95/pail
(3 gal.)
Sterling Heights
33663 Mound Rd.
Sterling Hts., MI 48310
P: 586.978.8740
F: 586.978.8910
Toledo
26440 Southpoint Rd.
Perrysburg, OH 43551
P: 419.873.9800
F: 419.873.9833
Traverse City
Waterford
7201 E. M-72
Williamsburg, MI 49690
P: 231.267.5700
F: 231.267.5742
1131 Sylvertis
Waterford, MI 48328
P: 248.673.7435
F: 248.673.2830
Wayne
36340 Van Born Rd.
Wayne, MI 48184
P: 734.722.3460
F: 734.722.0031
To Budget-Conscious Consumers
IKO’s new Cambridge HD
Shingles in Appalachian
#27AF
Perfectseal
Roof Cement
General
purpose
roof repair
$64.95/pail
(5 gal.)
Saginaw
3460 Bay Rd.
Saginaw, MI 48603
P: 989.497.0100
F: 989.497.1991
@wimsattdirect
Profitable Roofing Sales
Customer Newsletter
In This Issue...
Lansing
1615 E. Miller Rd.
Lansing, MI 48911
P: 517.272.6900
F: 517.272.6933
facebook.com/wimsattdirect
#229AR
Elastomeric
SBS Reinforced
Asphalt
Elastomeric Roof
Coating
$69.95/pail
(3 gal.)
#155
Amphibikote
Wet/Dry
Emergency Roof
Cement
Emergency Repair
$39.95/pail
(5 gal.)
#71
Fibered Roof
Coating Protective
Coating
For BUR, SBS, Roll
& Metal
$39.95/pail
(5 gal.)
Valid on orders placed and shipped 2/1/14-2/28/14. Cannot be combined with other offers.
Contact your Wimsatt Territory Manager Today • 800.497.9000 • wimsattdirect.com
Selling Shingles in 2014
Roofers that have followed the
changes in our industry in the
• Fiberglass and Cellulose last few years have witnessed the
Blown-In Insulation
demise of the good/better/best
See inside left
30/40/50-year
dimensional
shingle offering with the rise of
• Manufacturer Price
the lifetime-warranted economy
Changes
laminate. During this time, we’ve
See inside left sidebar
seen manufacturers introduce
• Spring Show Dates
designer laminate shingles at
See inside left sidebar
a price point between economy
• IKO Cambridge HD
and luxury laminates, but even
See inside right
these new entries can be a tough
• Exteria Cedar Single EZ upsell for the budget-conscious
See inside right
consumer. The latest evolution
• Paradigm Premium
in the manufacturers’ offerings
Patio Doors In Stock
has been the introduction of
shingle color upgrades that
See inside right
cost just a few dollars more per
• Wimsatt Rewards
square than standard laminated
Double Points in Feb
shingles. These shingles offer
See inside right sidebar
a colorful designer upgrade for
• Earn a FREE Cherry
homeowners that adds curb
February 2014 Newsletter
Contents
Pie in our 2014
President’s Day Promo!
See inside right sidebar
appeal, doesn’t break the bank,
and adds more profit to your sale.
We covered the existing offerings
from
CertainTeed,
Owens
Corning, and GAF back in the
November newsletter; this year,
IKO is bringing their own offering
to market with Cambridge HD
shingles. Look inside for details!
CertainTeed InsulSafe SP Fiberglass
Blown-In Insulation
Attics of Opportunity
It’s also a good time to revisit
the opportunity in blown-in
attic insulation. In the dead of
winter, homeowners, especially
the budget-conscious, are more
aware than ever of their utility
bills. When you sell roofing, it’s
a great time to educate the
homeowner about the savings
opportunity of increasing the
R-value of their attic insulation.
Establishing your expertise in
this area can help you build trust
with the homeowner, which can
lead to an easier sale. And with
the overhead of your crew, time,
and equipment already figured
into the roof job, insulation is an
add-on that can dramatically
increase the profitability of
the sale. We have fiberglass
and cellulose blown-in insulation
(and accompanying literature
and selling tools) in stock and
insulation blowers available for
rent - see inside for details!
Look inside for more info on IKO Cambridge HD and Blown-In Insulation!
AllAll
Branches
Branches
Open
Open77AM
AM- 5
- 5PM
PMM-F,
M-F,77AM
AM- -12
12PM
PMSat.
Sat.
Manufacturer
Price Changes
CertainTeed Vinyl 3/1/14
• Polymer shakes, vinyl siding, soffit,
and accessories....................................approx. 6-8% inc.
• Restoration Millwork, EverNew Railing,
CertaWrap..............................................approx. 3-6% inc.
• EverNew Decking................................approx. 8-10% inc.
DaVinci Roofscapes 1/1/14
• All products...........................................approx. 3-4% inc.
Seal-Rite 3/17/14
• All products...........................................approx. 5-6% inc.
These are manufacturer-announced price increases
affecting Wimsatt Building Materials. They do not
represent price increases for Wimsatt customers. Our
Territory Managers will notify customers if or when
Wimsatt implements these price increases.
Attics Of Opportunity
Increases Your Re-Roof Profit Potential!
One way to differentiate your roofing
company is to educate the homeowner
on the benefits of increasing their attic
insulation and adding it to your proposal.
Doing so can position yourself as the
expert and add profit to your sale. Ask
your Wimsatt salesperson about selling
blown-in insulation... we’re here to help!
Fiber Glass Blowing Insulation
Unfortunately, the February Wimsatt University event
series featuring John DeRosa of IKO that we mentioned
in last month’s newsletter has been cancelled due to
circumstances beyond our control. The accompanying
MichiganBuildersLicense.com Continuing Competency
classes are cancelled as well.
Aislamiento por Soplado de Fibra de Vidrio
Appalachian
Biscayne
Glacier
Building on the strengths of Cambridge
AR, IKO’s new Cambridge HD takes highdefinition to new heights with a shakelike appearance and more contrast than
ever before. It features greater nuance, a
visually deeper profile, and is available in
five stunning colors to suit any style of
home.
Fiberglass is an excellent thermal and
sound-absorbing insulation material.
Wimsatt stocks fiberglass blown-in
insulation from CertainTeed and Owens
Corning.
Polymer Shakes
That Install Just Like Vinyl!
Fiberglass: $29.95/bag
Applegate R-Value Premium Cellulose
Insulation is made of 85% recycled paper
and is a low-dust, Class 1 Type A building
material. It is designed for attics, side-wall
cavities, flat decks, and vaulted ceilings.
Cellulose: $9.45/bag
($321.30/1,000 sqft @ R-30; 34 bags)
Insulation Accessories In Stock
Pacific Rim
Sedona
new
colors
Cambridge HD Shingles
are just $3.00/sq more than standard
Cambridge shingles... providing you with
an affordable, distinctive color upgrade
option for homeowners on a budget!
Exteria RoughSawn’s authentic beauty
and deep-grained texture is sculpted from
natural cedar for breathtaking realism from the curb to the front door. And it’s
designed to go up just like vinyl.
®
($449.25/1,000 sqft @ R-30; 15 bags)
Wimsatt customers can still get $40 off the price
of the $99.95 Continuing Competency class
through MichiganBuildersLicense.com by using the promo
code “WIMSATT”, for any other available dates or through
the available online class.
Wimsatt Spring Shows 2014 are coming up! Take
note of dates below, and look for show details in an
upcoming newsletter!
Traverse City Show @ Grand Traverse Resort
Thursday, 3/27/14 4:00 PM - 8:00 PM
Waterford Show @ 59 West:
Tuesday, 4/1/14 4:00 PM - 8:00 PM
Lansing Show @ Eagle Eye Golf Club:
Wednesday, 4/2/14 4:00 PM - 8:00 PM
Sterling Heights Show @ San Marino Club:
Thursday, 4/3/14 4:00 PM - 8:00 PM
Wayne Show @ Wayne Tree Manor:
Tuesday, 4/8/14 4:00 PM - 8:00 PM
Saginaw Show @ Horizons Conference Center:
Wednesday, 4/9/14 4:00 PM - 8:00 PM
Toledo Show @ The Pinnacle:
***NEW LOCATION!***
Thursday, 4/10/14 4:00 PM - 8:00 PM
Introducing IKO Cambridge HD
Blown-In Insulation
Wimsatt University
Feb 2014 Cancellation
Wimsatt 2014
Spring Show Dates
Exteriors Spotlight
Earn Points TWICE AS FAST
through February!
Standard Colors
sq
$244.9d5/
Colors
Weathere
$319.95/sq
RoughSawn
Cedar Single EZ
• Six Incredible weathered colors deliver
the realistic look of natural cedar in many
shades, from the company that pioneered
the weathered look
• Unlike other shake-look products, EZ panel
installs quickly and easily like panels of
standard vinyl siding
• 17 solid colors match CertainTeed
colors to blend with or compliment
existing siding or new construction
• Limited lifetime warranty
Special pricing valid on orders placed and shipped 2/1/142/28/14. Cannot be combined with other offers.
nter
i
W
Double
Points
Customers enrolled in Wimsatt
Rewards earn DOUBLE POINTS on all
of their purchases from December 1,
2013 - February 28, 2014! Whether
you’re traveling with us to Hawaii in 2015
or earning points towards items in our
rewards catalog, you can earn those points
TWICE AS FAST this winter! Not enrolled
yet? See your Wimsatt Salesperson for
program details!
Premium Patio Doors
Baffles
4’ $0.95/pc
6’ $1.45/pc
(bag qty of 50)
Light Fixture
Covers (non-IC
rated lights)
$7.45/ea
Insul-Shield
Rolls (14”x24’,
6-8 fixtures)
$29.95/roll
Owens Corning
Attic Stairway
Insulator Kit
$39.95/ea
Dust Masks
$9.95/box
(25 masks/box)
Safety
Goggles
$2.95/ea
Pricing valid on orders placed and shipped 2/1/14-2/28/14. Cannot be combined with other offers.
FREE
Blower
rental
Our Everyday Service
Commitment To You...
Purchase 10+ Bags of Fiberglass
or 20+ Bags of Cellulose
And Rent the Insulation Blower for FREE!
See your local branch for the rental agreement,
terms, and conditions.
All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.
In Stock at Wimsatt!
• Fully welded panels and frames for
superior strength
•1” thick high performance tempered
insulated glass
•Dual tandem heavy duty sliding panel
rollers
• Easy slide locking screens with adjustable
rollers
• Three-point locking system
• Vinyl thermal break in the sill minimizes
heat transfer
72”x80” Patio Door, white................$849.95
Valid on orders placed and shipped 2/1/14• Shipped assembled and factory adjusted
2/28/14. Cannot be combined with other offers.
800.497.9000 • wimsattdirect.com
Wimsatt 2014
Cherry Pie Promotion!
In honor of President's Day, we're happy to
announce the Wimsatt 2014 Cherry Pie
Promotion!
Make any single out-of-warehouse
purchase of $2195.00 or more and
receive a Cherry Pie FREE!
Fresh-baked pies will be delivered by your Territory
Manager in early March. Limit one pie per order, two per
account. Orders must be placed, shipped, and invoiced
February 1 through February 28, 2014 to be eligible.