Panache® Gourmet Coffee - Coffee Bean International

Panache Gourmet Coffee
®
S ELE C T I O N G U I D E
To successfully compete in today’s retail coffee business, you need more
than just good coffee and a talented staff. You need P a n a c h e.
To the French, “Panache” means “style” or “verve”. To Americans,
Panache means great coffee. Panache®—CBI’s flagship brand of over
100 delicious specialty coffees—includes rare single-origins, balanced
blends, aromatic flavors and delicious espressos. The selection is
exceptional and, as one of the world’s leading specialty roasters, CBI
unconditionally guarantees Panache coffees to be the best you can
offer your customers.
Since 1972, CBI has specialized in coffees that are
small-batch roasted, but not because this
traditional method is quick or easy. In fact, our
style of roasting coffee takes years to master and is
seldom seen outside of Europe. We roast Panache
coffees this way simply because no other process
creates the same full spectrum of captivating
flavors and aromas. With over thirty years of
artisan-roasting coffees, we know consumers will
taste the difference and reward the retailers that
sell our coffees.
This Coffee Selection Guide contains a complete
listing of Panache coffees. It’s designed to assist
you in creating a selection of coffees for your
store by illustrating and explaining each coffee’s
unique flavor characteristics. Unlike the large
national coffee chains that are locked into a rigid
selection of coffees, Panache retailers can easily
customize their coffee selections, attracting new
business by keeping their stores fresh and
interesting while meeting the unique and
changing needs of their neighborhood’s
customers.
If you appreciate our fine, Kosher-certified Panache
coffees, we know you will also enjoy CBI’s other
high quality products, including our selection of
organic Café Tierra® coffees, Xanadu® and Country Spice® teas, Panache
Blender Mixes and Panache Cocoas.
Remember, wherever our Panache coffees are served, we intend them
to be. . . Your neighborhood’s best coffee®.
Roasted and distributed by
COFFEE BEAN
INTERNATIONAL
2181 NW NICOLAI STREET / PORTLAND, OREGON 97210 USA
503-227-4490 / 800-877-0474 / FAX: 503-225-9604
www.coffeebeanintl.com / [email protected]
INTRODUCTION TO PANACHE COFFEES
®
WELCOME TO THE
PANACHE COFFEE SELECTION GUIDE
We realize the world of specialty coffees—like fine wines—can sometimes seem overwhelming, because of the vast amount
of information that exists about each selection. To help you understand the special qualities of our Panache coffees—
without creating text that is impossible to read and enjoy—we have designed this easy-to-follow Coffee Selection Guide to
convey the most important information about each coffee.
On these first pages, you’ll discover how we have charted each Panache coffees’ unique “profile”, including the name where
it’s grown, roast level, primary taste characteristics and interesting information about its origins.
Pages 4 through 7 contain all Panache Single-Origin Coffees, arranged geographically by the three regions of the world
(Africa, Asia and The A mericas) where these outstanding coffees are grown. Within each geographic section, our coffees
are arranged alphabetically and include both estate and darker roast options where available.
Our Blended Coffees—arranged alphabetically, with roast level and flavor information—are found on pages 8 and 9. As
you will see, we have designed a useful flavor scale in this section to help you select a blend based on its overall strength.
Panache professional Espresso Blends are found on page 10, with flavor and crema information for each coffee, as well as
a separate strength scale.The full selection of Panache Flavored Coffees is found on page 11, arranged alphabetically for
easy lookup.
We know you will find our Coffee Selection Guide a useful tool in selecting and selling Panache coffees. If you need additional
information about our coffees, please call us at (800) 877-0474, or send an email to us at [email protected].
P ANACHE R OASTS
450º
TEMPERATURE
BLACK
GLISTENING
CBI French Roast
BROWN /BLACK
VERY OILY
430º
CBI Italian Roast
MAHOGANY
OILY
420º
DARK BROWN
CBI Velvet Roast™
410º
390º
CBI Peak Roast
™
THIN OIL
BROWN
Common Cinnamon Roast
TAN
MINUTES: 14
TO
SOME OIL
DARK BROWN
400º
.50
15
.50
16
.50
17
.50
18
.50
19
.50
20
S U I T E V E R Y O N E— L I G H T , M E D I U M , D A R K
As coffee roasts longer, its bite begins to mellow and more roast flavors creep into the brew. Our
large roast selection allows you to taste the difference roasting makes, while satisfying all types of
tastes and brewing methods. During the roasting process the following changes occur to the green
coffee bean: beans lose moisture and expand in size, beans darken in color, sugars inside the bean
caramelize—bringing oil to the surface of the bean, and flavor develops.
PEAK ROAST— Peak Roast is our lightest roast, but most Panache coffees are Peak roasted to a
select flavor standard, rather than to a specific color. Peak roasting creates coffees with balanced
flavor and full aromatics, allowing connoisseurs to distinguish taste differences due to coffee
origins and quality. If one of our coffees does not specify a roast level, it’s Peak Roasted.
VELVET ROAST— Similar to a full city roast, Velvet coffees are roasted slightly longer than Peak,
to a specific shade of brown. The extended roasting time creates a hearty coffee with moderate
aroma and heightened flavor and body. Velvet and other dark-roasted coffees offer more consistent
flavor than lighter-roasted coffees, because the roast adds its own distinctive flavor to the coffee.
Delicious bittersweet undertones are evident, while any acidic bite tends to diminish.
ESPRESSO ROAST— Similar to the traditional European espresso roast, Panache Espresso is
roasted light enough to retain delicate aromatics, yet dark enough to moderately caramelize sugars
within the beans. We apply our Espresso roast to several different coffee blends, rather than just a
single variety. Blending builds variation, dimension and flavor into the brews. Espresso roasted
2
P ERFECTION
CBI Double French Roast™ / Anniversary Roast
440º
ROASTS
FOR
For more information about Panache call 800-877-0474.
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coffees are preferred for espresso beverages, because their aromatic, spicy flavors can be
quickly extracted during brewing.
ITALIAN ROAST— This roast, the third darkest we offer, creates a stout, bittersweet coffee
marked with smooth, mellow undertones and spicy flavor. The extended roasting time causes
a profound flavor difference, though an untrained eye may not detect a color difference
between Italian and Espresso roasts. Italian roasted coffee is marked by heavy oils on the
beans’ outside surface. The heat of roasting causes the beans’ sugars to fully caramelize,
creating bittersweet flavor throughout the coffee. Normally, Italian roasted coffees are drip
extracted, but they can also be brewed in any espresso maker.
FRENCH ROAST— Low in acidity, yet high in spicy bittersweet flavor, this coffee has been a
favorite for generations. Legend says French Roast coffee is so named because Old World
chefs used frying pans for roasting, giving the coffee a distinctive charcoal (almost black) color.
In this roast, delicate coffee aromatics are sacrificed to achieve spicier flavor.
DOUBLE FRENCH ROAST— Double French Roast exhibits a spicy, bittersweet flavor that
cannot be matched by any lesser roasted coffee. Roasting for a mere 15 seconds longer than
our regular French Roast, it is positively amazing how a short variation of time and
temperature completely changes a coffee.
ANNIVERSARY ROAST— All of the attributes of our Double French Roast, taken to the extreme.
HOW TO USE OUR PANACHE COFFEE GUIDE
Decaffeination
Methods
FIVE ELEMENTS TO CONSIDER
1 —What’s in a Name? Identifying name attributes.
2 —Roast Levels.
3 —Coffee Description.
4 —Extra Choices. Packaging and decaffeination options.
5 —How Does it Taste? Scale guide.
1
2
SUMATRA MANDHELING
PEAK ROAST
Mandheling, the most widely available of the Sumatran
coffees, shares many flavor characteristics (such as an
earthy, full-bodied and low acidity taste), with its other
Sumatran cousins, but is not as expensive. Mandheling is
not a regional destination, rather it is a style of coffee.
Also available in European decaffeinated.
™
3
Flavor: Medium
Body: Full
Acidity: Light
Aroma: Delicate, Mild
4
European
Process
Decaffeination
5
ABOUT OUR SCALE GUIDE
We consider four qualities when tasting coffee. Scale guides showcase each coffee’s specific profile by ranking flavor, body,
acidity and aroma. These four attributes, when combined in the cup, create the Taste experience.
FLAVOR —The inherent sensory impression of the coffee. The flavor intensity of coffee varies from country to country and
is influenced by roast. A few terms to describe flavor are: Light, Dark, Intense, Mild, Medium, Strong.
BODY —Refers to how coffee feels—rich and thick, in your mouth. It should not be confused with strength, which involves
the brewing cycle ratio of coffee to water. A good analogy for understanding body is to compare it to milk; skim milk, with a
light, watery feeling in your mouth is like a light bodied coffee; half-and-half, with a heavy, tongue-coating feeling in your
mouth, is like a heavy bodied coffee. Many coffees fall in between these two extremes. A few terms to describe Body are:
Creamy, Heavy, Light, Medium, Rich, Smooth, Syrupy, Thick, Thin.
ACIDITY —The “sharp” or “lively” feeling experienced in the finish, or aftertaste. Coffee with a dry, tart, lingering taste is
higher in acidity than a coffee with a clean finish. Acidity does not refer to bitterness. A few terms used to describe Acidity
are: Astringent, Bright, Crisp, Dry, Snappy.
AROMA —The combination of fragrances experienced before and during drinking. It can be light and floral, or heavy and
earthy. Terms used to describe Aroma: Chocolatey, Herbally, Flowery, Fruity, Nutty, Spicy.
W H A T’ S
Country
Ethiopia
IN A
All coffee grows
about 97% caffeine
free. The Arabica
species of coffee CBI
uses grows 98.5% to
99% caffeine free.
Yet, to be considered
decaffeinated, at
least 97% of the
coffee’s naturally
existing caffeine
must be removed.
For that to occur,
unroasted coffee
must be put through
a process that
causes caffeine to
bond with another
element, pulling the
caffeine away from
the coffee bean. CBI
coffees are
decaffeinated by
either one of two
methods:
This most common
method of
decaffeinating coffee,
uses methylene
chloride as the
bonding agent.
Methylene chloride
removes only
caffeine from green
coffee beans. Coffee
connoisseurs often
prefer the flavor of
methylene chloride
decaffeinated
coffees.
Swiss Water®
Decaffeination
This method uses
water to extract
caffeine. Green
coffee beans are
immersed in hot
water, which is then
filtered through
activated charcoal.
The result is a
naturally
decaffeinated coffee,
without the use of
decaffeinating
chemicals.
N A M E? D E C I P H E R I N G S I N G L E- O R I G I N C O F F E E N A M E S.
Bean Character Flavor/Style
Region
Mocha
Harrar
(Highest grown in Ethiopia)
Ethiopia
Mocha
Yirgacheffe
(Yer-go-chef)
Kenya
AA (Large uniform bean with few defects)
Tanzanian Peaberry (One small, roundish shaped bean
produced in the cherry, instead of the
usual two)
Zimbabwe AA (Large, uniform bean with few defects)
Country Bean Character Flavor/Style
Region
Sulawesi
Toraja
Sumatra Blue
Lintong
(Bluish appearance of unroasted coffee)
Sumatra
Mandheling
Country Bean Character Flavor/Style
Region
Brazil
Bourbon (Variety of Arabica)
Santos
Colombia Excelso (Medium to large)
Colombia Supremo (Medium to extra large)
Costa Rica
Tarrazu
Guatemala
Antigua
Haitian
Bleu (Bluish appearance of unroasted bean)
Jamaica
Blue Mt.
Kona
Extra Fancy (Largest bean size from Kona)
Mexican Altura (High grown)
Pluma
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3
SINGLE-ORIGIN: AFRICAN COFFEES
KENYA AA
PEAK ROAST
One of the most beloved coffees in the world, Kenya A A
offers beautifully large and uniform beans. Produced on
the equatorial slopes of Mt. Kenya, between 4,000 and
6,000 feet in altitude, this coffee has pronounced winey
notes, medium body and fruit-like notes.
Flavor: Mild
Body: Medium
A cidity: Snappy
Aroma: Sweet
OVERVIEW OF
SINGE-ORIGIN
COFFEES
Single-origin coffees come from a specific coffeegrowing region and are named for their country of
origin. We roast most of our single-origin coffees to
their “Peak”, to maximize the coffee’s inherent taste,
without adding flavors from the roast.
VELVET ROAST
KENYA VELVET ROAST
Our dark roast adds spice and flavor to the winey, fruity
notes of a fine, medium-bodied Kenya coffee.
Flavor: Strong
Body: Medium
A cidity: Medium
Aroma: Fruity
™
Coffees grown in different parts of the world vary in
flavor due to different soil and climate conditions, as
well as different harvesting processes. In addition,
weather variance can cause coffees from the same
part of the world to taste slightly different from
crop-to-crop (similar to any agricultural product).
Coffees of East Africa
TANZANIAN PEABERRY
PEAK ROAST
Grown near the northern border of Tanzania, on the
southern flanks of Mount Kilimanjaro, Peaberry beans
are the result of one round seed, rather than two flat
seeds, forming a small, round bean in the heart of the
coffee berry. This medium-bodied coffee brews up rich,
with a slight snap.
Flavor: Medium
Body: Medium
A cidity: Vibrant
Aroma: Floral
ETHIOPIAN MOCHA HARRAR
ETHIOPIAN MOCHA YIRGACHEFFE
KENYA AA
TANZANIAN PEABERRY
ZIMBABWE AA
East African coffees
tend to have a light
to medium Body,
combined with a
medium to high
Acidity—which is
often characterized
as dry. The Flavor
varies from mild to
intense. The Taste
of East African coffees
is best described as “wild,
complex and subtly berry-like”.
ZIMBABWE AA*
PEAK ROAST
The A A grading denotes that this is the finest quality
coffee the country exports. This light and zesty Zimbabwe
exhibits a deep, rich flavor, the result of the altitude and
climate in which it is grown.
Flavor: Deep
Body: Light
A cidity: Zesty
Aroma: Hearty
ETHIOPIAN MOCHA HARRAR
PEAK ROAST
Native farmers grow our Ethiopian Mocha Harrar in the
forested, southern slopes of the Ahmar Mountains. Noted
for its delicate, winey flavor, this light-bodied Harrar is
bright and brews up with subtle peach notes.
™
Flavor: Medium
Body: Light
A cidity: Bright
Aroma: Delicate and Fruity
ETHIOPIAN MOCHA YIRGACHEFFE*
PEAK ROAST
This light-bodied coffee from the Sidamo region of
southeastern Ethiopia, where the Great Rift Valley splits
Africa North to South, is considered the finest coffee this
country produces. A crisp finish complements the subtle
berry-like notes.
Flavor: Medium
Body: Light
A cidity: Crisp
Aroma: Rich
4
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Estate Coffees
We occasionally discover unique and delicious
coffees from little-known estates. O ften available in
small quantities or only at certain times of the year,
our Estate coffees are the best single-origin coffees
we offer. Look for the word “Estate” in the coffee
name.
*These coffees require additional production time. Same day shipment is not guaranteed.
SINGLE-ORIGIN: ASIAN/PACIFIC COFFEES
SULAWESI TORAJA (CELEBES)*
PEAK ROAST
Grown in the Toraja region, on the Indonesian Island of
Sulawesi (formerly known as Celebes), this smooth, fullbodied coffee has a mild, earthy taste and a hint of
sweetness. This coffee is much prized (especially in Japan)
for its richness and full body.
Flavor: Medium
Body: Full
A cidity: Low
Aroma: Spicy
Coffees of East Asia
JAVA ESTATE, NEW GUINEA A ESTATE,
SULAWESI TORAJA (CELEBES), SUMATRA BLUE
LINTONG, SUMATRA MANDHELING, SUMATRA
MANDHELING ESTATE
Coffees of Asia possess a heavy, “buttery” and
“stout” Body and are
notably light
in Acidity,
creating
a “smooth”
and “syrupy”
sensation on
the tongue.
The Flavor is
mild to intense,
and the Taste
of Asian coffees
is “earthy” and
“rich”. These
coffees are often
considered the
antithesis of
coffees from
The A mericas.
PEAK ROAST
SUMATRA BLUE LINTONG
This rare coffee is grown near the town of Lintongnihuta,
south of Lake Toba, in north-central Sumatra. Our
Sumatra Blue Lintong offers a smooth, earthy flavor in a
full-bodied, low acid cup.
Flavor: Medium
Body: Full
A cidity: Low
Aroma: Mild
JAVA ESTATE
PEAK ROAST
True estate Java is rare and difficult to obtain, but you
need look no further for an excellent choice. Our Java
Estate is from one of the original Dutch coffee plantations
and brews up rich and smooth, with a full body and light
acidity.
Flavor: Strong
Body: Full
A cidity: Light
Aroma: Fragrant
™
NEW GUINEA “A” ESTATE
PEAK ROAST
Our New Guinea “A” Estate, the best quality New
Guinea coffee grown, is produced between 3,000 and
6,000 feet in altitude. The beans produce a mediumbodied, sweet tasting coffee, with a balanced acidity.
Flavor: Rich
Body: Medium
A cidity: Moderate
Aroma: Perfumey
PEAK ROAST
SUMATRA MANDHELING
Mandheling, the most widely available of the Sumatran
coffees, shares many flavor characteristics (such as an
earthy, full-bodied and low acidity taste) with its other
Sumatran cousins. Mandheling is not a regional
destination, rather it is a style of coffee. Also available
in European decaffeinated.
Flavor: Medium
Body: Full
A cidity: Light
Aroma: Delicate, Mild
SUMATRA MANDHELING ESTATE
PEAK ROAST
Sweet and slightly earthy, with a heavy body and almost
no acidity, this coffee is the finest Sumatran we offer.
Flavor: Rich
Body: Full
A cidity: Low
Aroma: Mild
Panache
12 oz. Retail
Bags
VELVET ROAST
SUMATRA VELVET ROAST
This award-winning brew is full-bodied with fruity and
earthy undertones. It was judged best Afterdinner Coffee
in the Portland Cup coffee-tasting competition. Also
available in European decaffeinated.
™
Coffees pictured
below are available
in 12 oz bags.
Additional coffees
are available in 12 oz
bags during the
holiday season. All
12 oz coffees are
available ground or
whole bean.
Flavor: Intense
Body: Full
A cidity: Light
Aroma: Deep and Rich
P A N A C H E
C O F F E E S
A V A I L A B L E
I N
1 2
O Z .
B A G S
CINNAMON
COOKIE
F L A V O R E D
*These coffees require additional production time. Same day shipment is not guaranteed.
C O F F E E
For more information about Panache call 800-877-0474.
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5
SINGLE-ORIGIN: COFFEES OF THE AMERICAS
COSTA RICA TARRAZU
PEAK ROAST
Tarrazu is a premier coffee district in the Pacific
Mountains of Costa Rica. Our Costa Rica Tarrazu is a
medium-bodied coffee with flavorful, nutty undertones
accented with a slightly crisp bite. Available in 12 oz.
packaging.
Flavor: Medium
Body: Medium
A cidity: Crisp
Aroma: Bright
Coffees of The Americas
BRAZIL BOURBON SANTOS
COLOMBIA EXCELSO
COLOMBIA SUPREMO
COSTA RICA TARRAZU
GUATEMALA ANTIGUA
HAITIAN BLEU
JAMAICA BLUE MOUNTAIN
KONA EXTRA FANCY
MEXICAN ALTURA PLUMA
Coffees from The A mericas
tend to have a light to
medium Body and a
moderate to high Acidity—
characterized by their mild
Flavor, and clean, sharp Taste.
These coffees are often referred to as round or
balanced with no extremes in Aroma.
PEAK ROAST
COSTA RICA ESTATE
An extraordinary example of a strictly hard bean (S HB)
“Tres Rios” coffee, our Costa Rica Estate is produced on
one of the finest estates in this Central A merican country.
It is recognized by its snappy acidity, moderate body and
smooth taste.
Flavor: Rich
Body: Moderate
A cidity: Snappy
Aroma: Lively
BRAZIL BOURBON SANTOS
PEAK ROAST
Brazil is the largest supplier of coffees in the world.
Bourbon is acknowledged to be the best Brazilian coffee,
due to its good balance and light, sweet flavor.
Interestingly, “Bourbon” is the tree variety, and “Santos”
the port of export.
™
Flavor: Mild
Body: Medium
A cidity: Light
Aroma: Mellow
COLOMBIA EXCELSO
PEAK ROAST
“Excelso” is a sizing grade, established by Colombia,
indicating a large, even bean. Enjoy Colombia Excelso’s
medium body, bright acidity and clean, sweet taste. Also
available in Swiss Water® decaffeinated and
European decaffeinated.
Flavor: Mild
Body: Medium
A cidity: Bright
Aroma: Sweet, Toasty
PEAK ROAST
COLOMBIA SUPREMO
“Supremo” is the largest, most evenly graded Colombian
coffee. A premium coffee, Supremo is renowned for its
rich, mild flavor and balance of body and acidity.
Available in 12 oz. packaging.
Flavor: Mild
Body: Medium
A cidity: Medium
Aroma: Sweet, Toasty
COLOMBIA VELVET ROAST
VELVET ROAST
One of the first coffees we offered when we began roasting
in 1972, Colombia Velvet Roast remains popular for its
sweet, mellow flavor and smooth body. Also available in
European decaffeinated.
Flavor: Medium
Body: Medium
A cidity: Medium
Aroma: Sweet and Rich
™
6
For more information about Panache call 800-877-0474.
www.coffeebeanintl.com / products @ coffeebeanintl.com
PEAK ROAST
GUATEMALA ANTIGUA
Guatemala’s Antigua region, nestled in the Southwest
mountains on the Pacific side of the country, produces a
rich tasting, light-bodied coffee, with subtle chocolate notes
and marked acidity.
Flavor: Intense
Body: Light
A cidity: Very Bright
Aroma: Delicate, Mild
GUATEMALA VELVET ROAST
VELVET ROAST
The rich, subtle chocolate notes of our Guatemalan coffee
are enhanced by a slightly darker roast, while a slightly
crisp acidity remains.
Flavor: Deep
Body: Moderate
A cidity: Slightly Crisp
Aroma: Bright and Rich
JAMAICA BLUE MOUNTAIN*
PEAK ROAST
Grown within a very small region in eastern Jamaica,
surrounding the misty Blue Mountain, this is the world’s
most treasured coffee. Jamaica Blue Mountain coffee is
sweet, smooth—distinctly different from any other coffee
on earth.
Flavor: Sweet
Body: Full
A cidity: Light
Aroma: Delicate
KONA EXTRA FANCY*
PEAK ROAST
Extra Fancy beans, Hawaii’s largest and best quality
grade, boast the most flavor of the Hawaiian Islands coffees
—light-bodied, clean and sweet, with a vibrant acidity.
Flavor: Smooth
Body: Light
A cidity: Vibrant
Aroma: Soft
SINGLE-ORIGIN: COFFEES OF THE AMERICAS
CAFE ALDEA™
VELVET ROAST
Balanced flavor with brightly dimensioned chocolate-like
notes. A significant portion of your purchase directly
benefits Nicaraguan coffee farmers.
Flavor: Balanced
Body: Moderate
A cidity: Medium
Aroma: Bright, Clean
™
MEXICAN ALTURA PLUMA
PEAK ROAST
To qualify as an Altura, the coffee must be grown at
4,000 feet or higher in altitude. The lingering, dry,
aftertaste of our light-bodied Mexican Altura Pluma is
similar to that of a fine wine.
Flavor: Mild
Body: Light
A cidity: Medium
Aroma: Bright, Clean
™
MEXICAN ALTURA VELVET ROAST VELVET ROAST
Roasting our Mexican Altura to a Velvet depth adds a
rich body, light acidity and bold sweetness.
Flavor: Sweet
Body: Moderate
A cidity: Light
Aroma: Bold and Rich
FAIR TRADE COFFEES
All Fair Trade Certified by Transfair USA.
Farmer Photo Image © 1999 Susan Meiselas/Magnum Photos. TransFair Logo Registered Trademark of TransFair USA.
Panache Fair Trade coffees are certified by TransFair
U S A, an independent non-profit organization that
monitors and certifies Fair Trade products in the
United States. TransFair U S A doesn’t provide aid or
charity, but instead promotes self-reliance and
equality for farmers who are often disadvantaged
under present trading conditions.
CAMPESINO BLEND™
VELVET AND FRENCH ROAST
A blend of Fair Trade Certified Mexican with a moderate
portion of very dark French roasted Sumatran. This blend
brews up rich and crisp, with a lingering aftertaste and
captivating aroma. In addition, for each pound sold 15¢ is
donated to Coffee Kids®, an international organization that
assists coffee-growing families. Also available in Swiss
Water® decaffeinated. Available in 12 oz. packaging.
Flavor: Rich
Body: Medium
A cidity: Bright
Aroma: Heady
VELVET ROAST
DARK MEXICAN
Certified organic and Fair Trade Certified, this coffee is
mild, with a balance of rich flavor and brightness. A
wonderful morning coffee, with a fabulous, earthy aroma.
Flavor: Rich
Body: Full
A cidity: Medium
Aroma: Earthy
DARK SUMATRAN
VELVET ROAST
Certified organic and Fair Trade Certified, our Dark
Sumatran brews up a rich cup that is exceptionally
smooth, medium-bodied and flavorful.
Flavor: Deep
Body: Moderate
A cidity: Medium
Aroma: Full
ECOTRADE ESPRESSO™
VELVET ROAST
Smooth flavor, with a little attitude! Fair Trade Certified
for the growers, Shade Grown and Certified Organic for
the earth, delicious for the rest of us. Available in 12 oz.
packaging.
Flavor: Smooth
Body: Full
A cidity: Medium
Aroma: Rich
HAITIAN BLEU®
PEAK ROAST
Believed to be the Western Hemisphere’s predecessor to
the legendary Jamaica Blue Mountain, Haitian Bleu is an
extraordinary coffee that perfectly balances body and
acidity. This rare coffee—exclusive to CBI and a handful
of other roasters—is purchased directly from the farmers’
co-operative, which financially assists the growers.
Flavor: Medium
Body: Mild
A cidity: Mild
Aroma: Clean
HAITIAN BLEU® VELVET ROAST
VELVET ROAST
Rare Caribbean coffees have always been treasured for
their rich flavor, smooth body, and mild acidity. Our
Velvet roast builds on the natural strengths for which this
coffee is known, while adding a counterbalancing aroma
and depth.
Flavor: Full
Body: Full
A cidity: Mild
Aroma: Rich
*These coffees require additional production time. Same day shipment is not guaranteed.
The
following
Fair Trade
coffes are
also
certified
organic:
Campesino
Blend
Dark
Mexican
Dark
Sumatran
EcoTrade
Espresso
OCIA
Certified
Organic
Coffee.
For more information about Panache call 800-877-0474.
www.coffeebeanintl.com / products @ coffeebeanintl.com
7
COFFEE BLENDS
Unique Blends
Blends are a mixture of two or more single-origin coffees, sometimes at different roast
levels. Blends are used to create a specific taste by utilizing the best qualities of different coffees.
Exceptional balance and depth of flavor characterize CBI’s blends. We achieve this by designing blends using top quality
single-origin coffees. Harmony and balance are created by building up specific taste attributes, such as acidity or flavor, to
perfect levels. Many of our best selling blends contain very dark-roasted coffees, developing depth without adding bitterness.
AFTERDINNER BLEND
PEAK ROAST
Roasted fairly light, this blend contains a carefully balanced
mix of coffees from all four of the world’s primary growing
regions (Central A merica for brightness, South A merica
for flavor, Indonesia for body and Africa for aroma).
Flavor: Mellow
Body: Full
A cidity: Low
Aroma: Bright, Complex
™
ANNIVERSARY ROAST
ANNIVERSARY BLEND
This strong-yet-smooth blend, with a lingering taste, is our
darkest roast. It is perfect for lovers of stout coffee.
Flavor: Intense
Body: Full
A cidity: Light
Aroma: Spicy
ARTISAN BLEND™ VELVET , ESPRESSO AND ITALIAN ROASTS
Dark, smooth and aromatic, Artisan Blend brings together
select coffees from Latin A merica, Indonesia and Africa —
the world's premier growing regions. Following a special
recipe known only to a select few, each coffee is individually
artisan-roasted and carefully combined to create this
perfectly balanced blend. Available in 12 oz packaging.
Flavor: Intense
Body: Light
A cidity: Mild
Aroma: Rich
™
BARCELONA BLEND
PEAK AND ESPRESSO ROAST
A lively, spicy, light-bodied brew results from the blending
of Central and South A merican coffees, combined with
two African coffees.
Flavor: Medium
Body: Light
A cidity: Lively
Aroma: Bright
BLACK MAGIC BLEND™
VELVET, ESPRESSO
&
ITALIAN ROASTS
One of our best sellers, Black Magic is a full-bodied, magical
blend, that brews up bright and spicy, with a distinctive
toasty aroma. Also available in European decaffeinated.
Flavor: Intense
Body: Full
A cidity: Bright
Aroma: Toasty
BREAKFAST BLEND
PEAK ROAST
Wake up quickly with this invigorating blend of flavorful
Central A merican and South A merican coffees. This
brew is aromatic, light and delicate, with low acidity.
Flavor: Mild
Body: Light
A cidity: Mild
Aroma: Clean
8
For more information about Panache call 800-877-0474.
www.coffeebeanintl.com / products @ coffeebeanintl.com
CONTINENTAL BLEND PEAK, VELVET AND FRENCH ROASTS
The base of this blend is Central and South A merican
coffees roasted to our Peak roast, which adds a bright
acidity. On top of this base are several Velvet roasted
coffees, which contribute body. The blend is completed by a
small amount of dark roast, for added depth and spice.
Flavor: Rich and Smooth
Body: Smooth
A cidity: Medium
Aroma: Full and Satisfying
DOUBLE FRENCH ROAST
DOUBLE FRENCH ROAST™
We’ve turned up the heat on our classic French Roast,
creating our smokiest dark roast. This unique blend of
Central and South A merican high grown coffees really
packs a punch! Also available in European decaffeinated.
Flavor: Intense
Body: Moderate
A cidity: Medium
Aroma: Strong
FRENCH ROAST
FRENCH ROAST
The definitive coffee for aficionados of hearty brews. Our
blend of Central and South A merican beans create a
dynamic dark brew. Our French Roast is full and rich,
slightly spicy and never bitter. Also available in Swiss
Water® decaffeinated and European decaffeinated.
Flavor: Strong
Body: Mild
A cidity: Medium
Aroma: Moderate
HAITIAN BLEU® VOODOO
ESPRESSO ROAST
A tantalizing combination of dark roasted Haitian Bleu
coffee, blended with coffees from Asia and South
A merica, creates a bewitching, high octane blend with rich
flavor and smoky aroma. This also brews up exceptionally
well as an espresso.
Flavor: Rich
Body: Full
A cidity: Medium
Aroma: Smoky
HOUSE BLEND
PEAK ROAST
CBI’s House Blend contains five different coffees from
Latin A merica, all taken to the same relatively light roast.
This coffee offers an interesting mix of bright, slightly nutty
flavors, combined with a medium body and acidity. Also
available in European decaffeinated.
Flavor: Light
Body: Medium
A cidity: Medium
Aroma: Mild and Clean
ITALIAN ROAST
ITALIAN ROAST
Central and South A merican coffees are combined with
winey African beans and taken to a dark roast level,
creating a smooth, toasty blend.
Flavor: Dark
Body: Mild
A cidity: Medium
Aroma: Enticing
COFFEE BLENDS
KONA BLEND
PEAK ROAST
CBI’s medium-bodied Kona blend contains 20% pure
Kona coffee. The balance of the blend is comprised of
similar mild profile coffees from Latin A merica, giving the
coffee a smooth and sweet taste with bright acidity.
Flavor: Light
Body: Medium
A cidity: Medium
Aroma: Clean
™
MIDNIGHT SATIN BLEND™
VELVET™, ESPRESSO AND ITALIAN ROASTS
A smooth, dark blend of two coffee combinations roasted
separately to two different roast levels, accented with a
third dark roasted, full-bodied Indonesian coffee.
Flavor: Rich
Body: Mild
A cidity: Medium
Aroma: Moderate
PEAK ROAST
MOCHA JAVA BLEND
Historically known as the world’s first coffee blend,
Mocha Java remains popular two centuries later. Its
captivating, mild, semi-sweet undertones are balanced in
this medium bodied coffee with crisp acidity. Also
available in European decaffeinated.
Flavor: Medium
Body: Medium
A cidity: Medium
Aroma: Sweet
OLD TOWN BLEND
PEAK AND ITALIAN ROASTS
Central A merican coffees with a hint of dark roast make
up this compelling blend, which is a perfect coffee for allday sipping. Ideal for new gourmet coffee drinkers who
want full flavor without too much bite.
Flavor: Medium
Body: Medium
A cidity: Light
Aroma: Rich
OLYMPIC BLEND
PEAK, VELVET AND FRENCH ROASTS
This blend combines three roast levels; Peak, Velvet and
French, to bring out a distinctively spicy, bright, mediumbodied taste.
Flavor: Rich
Body: Medium
A cidity: Moderate
Aroma: Invigorating
OREGON ROAST™
PEAK ROAST
One of the lighter, brighter coffee blends we offer, Oregon
Roast contains a mix of three Latin A merican coffees,
delivering a balanced, mild flavor and aroma, with a touch
of crispness.
Flavor: Light
Body: Light
A cidity: Bright
Aroma: Delicate
PORTLAND BLEND™ PEAK, VELVET AND FRENCH ROASTS
In all parts of the country, this is our most popular blend, We
start with a light and bright mix of Central and South
A merican coffees, for brightness and aroma. Added to this
base are Velvet-roasted Latin A merican and Indonesian
coffees for a full, rich flavor. We top this blend off with a
moderate portion of French roast, for depth and a bit of spice
in the cup. Also available in European decaffeinated.
Flavor: Rich w/Sweet Udrtns.
Body: Moderate
A cidity: Medium
Aroma: Complex
VELVET ROAST
ROASTER’S CHOICE™
A popular blend from Central A merica, South A merica,
Indonesia and Africa. All are roasted to the same slightly
darker Velvet roast, yielding a cup that is deeply flavorful
and well balanced, with a satisfying aroma and smooth finish.
Available in 12 oz packaging.
Flavor: Balanced
Body: Full
A cidity: High
Aroma: Moderate
VELVET AND DOUBLE FRENCH ROASTS
SILKY JAZZ™
We created this intensely flavorful, full-bodied blend by
combining our Double French Roast with Velvet roasted
beans from Asia, South A merica, and Africa. A blend
for serious coffee drinkers! Available in 12 oz
packaging.
Flavor: Deep
Body: Full
A cidity: Medium
Aroma: Spicy
PEAK AND ITALIAN ROASTS
VIENNESE BLEND
Dark roasted coffees make this brew smooth and dessertlike, while a hint of lighter roast adds vibrancy and enhances
the subtle nuances of the blend. Also available in
European decaffeinated.
Flavor: Deep
Body: Moderate
A cidity: Bright
Aroma: Toasty
Defining the
Strength of
our Blends
So that you and your customers may better
understand how our blends brew up, the
list to the right is a subjective ranking of our
blends’ brew
flavors. This
list ranks our
coffees from
strongest to
mildest flavor,
using a
standard 3 oz.
drop size.
S
T
R
O
N
G
E
R
ANNIVERSARY BLEND
DOUBLE FRENCH ROAST
FRENCH ROAST
ITALIAN ROAST
BLACK MAGIC
SILKY JAZZ
ARTISAN BLEND
MIDNIGHT SATIN
HAITIAN BLEU VOODOO
VIENNESE BLEND
PORTLAND BLEND
CONTINENTAL BLEND
OLYMPIC BLEND
ROASTER’S CHOICE
OLD TOWN BLEND
AFTERDINNER BLEND
BARCELONA BLEND
M
I
L
D
E
R
MOCHA JAVA
BREAKFAST BLEND
HOUSE BLEND
KONA BLEND
OREGON ROAST
For more information about Panache call 800-877-0474.
www.coffeebeanintl.com / products @ coffeebeanintl.com
9
ESPRESSO BLENDS
Espresso
Ranking
Listed in order
of taste, from
stronger to milder.
S
T
R
O
N
G
E
R
M
I
L
D
E
R
ESPRESSO BARISTA
MARRAKESH ESPRESSO
ESPRESSO EUROPEAN
HAITIAN BLEU VOODOO
ECOTRADE ESPRESSO
ESPRESSO DOLCE
NORTHWEST ESPRESSO
ESPRESSO CONTINENTAL
ESPRESSO DELUXE
ECOTRADE ESPRESSO™
MODERATE CREMA
Smooth flavor, with a little attitude! Fair Trade Certified
for the growers, Shade Grown and Certified Organic for
the earth, delicious for the rest of us. Available in 12 oz.
packaging.
Flavor: Smooth
Body: Full
A cidity: Medium
Aroma: Rich
HIGH CREMA
ESPRESSO BARISTA®
Created expressly for professional use, our ultra-premium
Espresso Barista delivers a high-octane boost and bold
flavor. This blend of coffees from Asia, Africa and
Indonesia produces a high crema for a luscious presentation.
Flavor: Strong
Body: Full
A cidity: Light
Aroma: Spicy
MEDIUM CREMA
ESPRESSO CONTINENTAL
Snappy and slightly sweet, our Continental has a grand
reputation for producing outstanding espresso beverages.
This medium-roasted blend of Central and South
A merican beans has exceptional flavor both as a straight
espresso shot and as a drip brew.
Flavor: Smooth
Body: Full
A cidity: Light
Aroma: Sweet
ESPRESSO DELUXE
MEDIUM CREMA
The mildest and best selling espresso that we offer. Our
special age-old blend creates a rich and tangy coffee that is
both soothing and invigorating. This brew has been
described as the ultimate espresso experience! Also
available in European decaffeinated.
Flavor: Mild
Body: Full
A cidity: Light
Aroma: Mild
ESPRESSO DOLCE
HIGH CREMA
Patterned after classic Italian espressos, this blend offers a
surprisingly deep flavor despite its lighter roast. A complex
blend of beans from Indonesia, Central and South
A merica produces a deep crema and a captivating aroma.
Also available in European decaffeinated.
Flavor: Deep
Body: Full
A cidity: Light
Aroma: Toasty
™
Limited Edition Coffees create
unique selling opportunities.
10
MODERATE CREMA
HAITIAN BLEU™ VOODOO
A tantalizing combination of dark roasted Haitian Bleu
coffee blended with coffees from Asia and South A merica,
creates a bewitching, high octane blend with rich flavor
and smoky aroma. This also brews up exceptionally well
in a drip coffee maker.
Flavor: Rich
Body: Full
A cidity: Medium
Aroma: Smoky
MARRAKESH ESPRESSO™
HIGH CREMA
Speed on toward midnight with this bold, zesty espresso
blend. Created for the espresso professional, the high
crema, complex flavor, and incredible aroma of the blend
take you on the ride of your life. Also available in
European decaffeinated.
Flavor: Dark
Body: Full
A cidity: Light
Aroma: Strong
MODERATE CREMA
NORTHWEST ESPRESSO™
This delicious blend represents a style of espresso
popularized here in the Pacific Northwest featuring a
remarkably sweet flavor and distinctively smooth body all
topped with a thick, rich crema. Northwest Espresso is a
blend of premium South and Central A merican beans,
balanced with a rare Indonesian coffee, all taken to a
relatively light Velvet Roast™.
Flavor: Sweet
Body: Smooth
A cidity: Mild
Aroma: Bright
INDIA
ELKHILL
For more information about Panache call 800-877-0474.
www.coffeebeanintl.com / products @ coffeebeanintl.com
TANZANIAN
ESTATE
CBI’s coffee buyer sometimes uncovers coffees of unusual merit, but
not in sufficient quantities to publish in our catalog. We call these our
Limited Edition Coffees, and we offer them on a first come, first serve,
basis. We create beautiful and unique point-of-sale materials, offered at
no charge, to help our retail customers promote these Coffees. We will
announce the availability of these coffees through flyers, our web site—
www.coffeebeanintl.com—your account manager and our customer
service department. Don’t overlook this opportunity to obtain rare
coffees that can give you a competitive edge in your neighborhood.
ESPRESSO EUROPEAN™
HIGH CREMA
An authentic Espresso blend similar to those found in
Southern Italy, our Espresso European creates high crema,
with a zippy, zesty flavor and bittersweet undertones that
are truly memorable.
Flavor: Dark
Body: Full
A cidity: Light
Aroma: Deep
Limited Edition Coffee
RICH AND
SMOOTH
FLAVOR, WITH
SPICY NOTE.
- RUVUMA -
LIMITED EDITION
MEDIUM ROAST
African Tanzanian
Ruvuma possesses a
distinctive rich flavor,
with moderate acidity
and a full, smooth body.
The deep aroma of the
brewed coffee is
complex, with hints of
floral and spice around
the edges.
___________________
Your neighborhood’s
best coffee.
™
FLAVORED COFFEES
AMARETTO
The classic afterdinner liqueur, made from the meats of
almonds, inspires this grand coffee. Also available in
European decaffeinated.
FRENCH VANILLA
A passionate kiss of vanilla wraps itself around perfectly
roasted coffee beans for a creamy, bright-flavored brew.
Also available in European decaffeinated.
BUTTER RUM
Aromatic and buttery smooth, Butter Rum is incredibly rich
and creamy.
GERMAN CHOCOLATE TORTE
Rich chocolate, creamy coconut and buttery pecans flavor
this luxurious coffee. An incredible treat!
CAPPUCCINO FUDGE
Dark chocolate, rich coffee and a luxuriously creamy flavor
together in one coffee. Try this with whipped cream!
GOLDEN PECAN
We mix chunks of buttery southern pecans right into this
popular flavored coffee. Lusciously rich, it’s delicious!
Available in European decaffeinated. Also available
in 12 oz packaging.
CARAMELLA
Luscious, decadent caramel flavor in rich coffee. Creamy,
soothing and satisfying. Available in 12 oz packaging.
CHOCOLATE CRÈME BRÛLÉE
We take elegant French custard flavor and add the finest
dessert chocolate for a treat that makes you say, “Ooh la
la!” Also available in European decaffeinated.
CHOCOLATE MACADAMIA NUT*
Rich chocolate and luscious Hawaiian macadamia nuts.
Also available in European decaffeinated.
CHOCOLATE ORANGE
Tangy orange meets rich chocolate in this brilliant brew.
CHOCOLATE RASPBERRY*
The flavor of fresh ripe raspberries covered with creamy
smooth chocolate. Also available in European
decaffeinated.
CINNAMON HAZELNUT PRALINE
A warm and nutty coffee, accented with a bit of
cinnamon spice and sweet pralines flavor. Also available
in European decaffeinated.
®
HAZELNUT SUPREME™
Oregon hazelnuts, reputed to be the best in the world,
flavor this popular, nutty and creamy coffee. Available in
European decaffeinated. Also available in 12 oz
packaging.
IRISH CREAM*
The minty, creamy essence of a vibrant Irish liqueur is
showcased in this popular coffee. Also available in
European decaffeinated.
MACADAMIA NUT
The milky sweetness of the macadamia nut perfectly
complements this coffee. Taste this!
NUTTY CHOCOLATE MOUSSE
Rich chocolate, creamy marshmallow and buttery almonds
create a delectable treat. Save room for seconds!
SWISS CHOCOLATE ALMOND
There’s nothing better than creamy, milk chocolate with
fresh, delicate almonds. It’s like drinking a candy bar!
CINNAMON COOKIE
Savor the flavor of a snickerdoodle cookie. An aromatic
brew, with just a hint of baked cinnamon. Available in 12
oz packaging.
VANILLA CRÈME BRÛLÉE
The flavor of a caramelized custard wraps itself around
rich coffee. This is a fabulous brew steaming with creamy
undertones and splashed with a note of smooth vanilla.
CINNAMON VIENNESE
A hint of fresh cinnamon spritzed across perfectly roasted
coffee creates a mild brew with a spicy accent.
VANILLA NUT CREAM
Vanilla and nuts combine delectably in this exceptionally
creamy, fragrant brew. Available in European
decaffeinated. Also available in 12 oz packaging.
COCONUT CREAM
For a taste of the tropics, our Coconut Cream can’t be
beat. Chunks of unsweetened coconut are added into the
blend. Also available in European decaffeinated.
We coat a freshly
roasted and mild
bean with only the
best quality
flavoring, handselected to deliver
the taste they
promise. We add
nuts to many of our
flavored coffees,
both for the body
and flavor they add,
and for their
luxurious
appearance. Chunks
of unsweetened
coconut are added to
Coconut Cream.
Coconut and pecans
flavor our German
Chocolate Torte.
Macadamia nuts are
present in both our
Macadamia Nut and
Chocolate
Macadamia Nut.
Golden Pecan is
flavored with
southern pecans.
Oregon hazelnuts
can be found in our
Cinnamon Hazelnut
Praline, and almonds
flavor our Swiss
Chocolate Almond.
VIENNA STRUDEL
The buttery, cinnamony and nutty flavors of a homemade
pastry come alive in this tasty coffee. Very aromatic!
COSTA RICA TARRAZU
Cinnamon Cookie
Ummm,
savor the flavor
of this aromatic
brew that tastes
just like a
snickerdoodle
cookie.
Flavored
Coffees
Tarrazu is a premier coffee district in the Pacific Mountains of
Costa Rica. This medium-bodied coffee has flavorful, nutty
undertones accented with a slightly crisp bite.
KBOlendNA
M I L D
F L A V O R
As unique as each
ocean wave, the inimitable
flavor and aroma of Kona coffee
surfaces brilliantly in this blend.
C.3 5/00
Featured Coffee
of the Month.
Every month we feature a coffee and offer
special discounted pricing. Our purpose is to
introduce our customers to all of our great
coffees. We encourage you to feature these
selected coffees to your customers every
month. We offer free custom-designed airpot
labels for every featured product of the
month. Please ask your Account Manager or
Customer Service about this program.
Information on our featured Coffee of the
Month is also available on our web site—
www.coffeebeanintl.com.
CP.4 9/02
*These coffees require additional production time. Same day shipment is not guaranteed.
For more information about Panache call 800-877-0474.
www.coffeebeanintl.com / products @ coffeebeanintl.com
11
5
FUNDAMENTALS
OF
COFFEE BREWING
One pound of coffee, at a 3 oz. drop weight, yields approximately 30-12 oz. cups of coffee.
One pound of coffee, at 7 grams per shot, yields approximately 65 single shots of espresso.
1—FRESHNESS
Oxygen and humidity are coffee’s enemies— they break down the oils of the bean and
cause the taste to deteriorate. To ensure you receive the freshest coffee possible, we
package our 5 lb. and 12 oz. coffees within an hour of roasting, in nitrogen-flushed,
oxygen-sealed bags. Each bag has a one-way valve that allows the carbon dioxide
released from the roasted coffee to escape, but does not allow oxygen or humidity to
enter. Our packaging keeps coffee fresh for a minimum of three months.
Once a bag has been opened, we recommend that whole bean coffee be used within
7-10 days. We encourage our customers to order only enough coffee for a maximum of
2 weeks. Coffee should always be rotated: first in, first out.
2—WATER
Water is 98-99% of the cup, so water greatly affects the taste of coffee. Use only filtered
or bottled water in your brewing equipment, and ensure your filters are changed on a
regular basis. (Frequency depends on many factors—consult your local service
company for more information.) Water temperature should be 195ºF—205ºF to ensure
proper extraction.
3—GRIND
The correct grind ensures a flavorful, balanced extraction. Too coarse a grind results
in a weak tasting cup of coffee, too fine a grind results in a bitter tasting cup of coffee.
(If you need assistance in selecting the right grind, please contact your Account
Representative, our Customer Service Department, or your service company.)
4—PROPORTION
Proportion refers to the amount of ground coffee used, in relation to the amount of
water, when brewing a pot of coffee. We commonly refer to this as “drop weight”.
We recommend 3-4 oz. of coffee per 1/2 gallon (64 oz.) of water.
5—HOLDING TIME
Holding time refers to the length of time the coffee is allowed to remain in an airpot
or on a burner, and still remain fresh. We recommend the following hold times:
Glass carafe on a burner
15-20 minutes
Satellite on Warmer
30-60 minutes
Airpot/Thermal Server
60-90 minutes
For more information about
Panache Gourmet Coffee,
please call us at (800) 877-0474
or find us at
www.coffeebeanintl.com.
IT’S THE PERFECT
BEGINNING (OR END)
TO THE PERFECT DAY.
®
TAKE ME HOME
TODAY!
Ask about our Newest Panache
Merchandising Materials
Our new merchandising sales materials (POS and
action ware) are available to further promote your
neighborhood’s best coffee. Ask us for more
information about these great sales tools.
P R O U D L Y
S E R V I N G
Shown: table tent, display cards, window sign,
ceiling dangler, coffee description easel-backed
Your neighborhood’s best coffee.
sign, 12 oz. coffee display with coffee bags, airpot
rack header and t-shirt (available in short or long sleeve).
™
COFFEE BEAN
INTERNATIONAL
2181 NW NICOLAI STREET / PORTLAND, OREGON 97210 USA
503-227-4490 / 800-877-0474 / FAX: 503-225-9604
www.coffeebeanintl.com / [email protected]
© 2003 COFFEE BEAN INTERNATIONAL, INC. 9/03
Prices, selection and specifications are subject to change without notice.
516-0151