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Company Profile 2016
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www.goldcar.com
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Chronology
Travelling the World Together Since 1985
DNA of the Company
Organisational Structure
Our Team
Advancing and Improving
A Modern and Efficient Fleet
Office and Franchise Network
Customer Service Excellence and Satisfaction
Our Cover
Fuel Policies
The Added Value of our Rhodium Brand
Innovation and New Technologies
New Steps for the Environment
Benefits and unique gifts with Club Goldcar
We´re Moving Ahead
Press Contact
1985
Brothers Juan and Pedro
Alcaraz began their venture
by renting vehicles from
their first office in San Juan
de Alicante with just 4 Ford
Fiestas and a Ford Escort.
Chronology
1989
The third Company
office opens in
Benidorm (Alicante).
2002
Development continues
with new offices opening
at Almeria and Jerez
airports.
2011
The offices at the airports
of Barcelona, Bilbao,
Ibiza, and Menorca
are inaugurated and
international expansion
begins with the opening
of Faro (Portugal).
1995
Valencia office opens.
2006
New ventures open in
Reus (Tarragona)
and Seville.
2012
The expansion in Europe
is consolidated with the
opening of new offices in
Portugal and Italy.
1997
The Benidorm offices are
moved to a better location.
The first office in Alicante
Airport is inaugurated.
2007
New openings in Girona
and Granada.
The Company brand
name changes to Goldcar.
2013
Inauguration of
9 offices. Goldcar ranks
as the number 1 hire car
company in the Spanish
holiday market.
1998
The Company begins
a phase of growth and
creates new departments
which leads to the
expansion of headquarters,
based in San Juan de
Alicante.
2008
New headquarters open
along with centres in
Tenerife and Las Palmas
de Gran Canarias.
2014
8 new offices open. Entry
into Malta, Andorra and
Morocco.
Goldcar achieves number
1 in the holiday car hire
market in Portugal.
Investindustrial acquire
80% of GOLDCAR.
1987
The second Company
office opens in Torrevieja
(Alicante).
2000
A new office opens at
Malaga Airport.
2009
Creation of the new,
corporate image more
modern and directed at
the global implementation
of Goldcar.
2015
More than a dozen offices
open reinforcing the
presence of Goldcar in
destinations such as Italy.
Entry into Greece, France,
Croatia and Netherlands.
1988
The Company is officially
established under the name
of Europa Rent a Car Ltd.
2001
Continuing the expansion
process a new office opens
at Murcia Airport.
2010
Offices open in North
Tenerife, Lanzarote
and Fuerteventura.
2016
New franchise openings
in Cancun (Mexico) and
Corfu. New offices open in
Italy reinforcing Goldcar´s
presence in this market.
2016 a year in which the
international expansion
will remain pro-active…
Company Profile 2016 | 4
Travelling
the world
together
since 1985
With over 30 years of experience Goldcar is the market
leader in holiday car hire in Europe. Specialising in meeting
the demands of the tourism sector, our philosophy is to
offer a comprehensive service in main tourist areas based
on excellence and customer satisfaction.
Goldcar’s destinations list grows every year to bring
travellers a wide range of possibilities of discovering the
world behind the wheel of one of the newest hire cars in
the market. A fleet of over 50,000 vehicles allows you to
enjoy your holiday at unique prices. Innovation, comfort,
transparency and the experience gained over more than
30 years travelling to amazing places.
Company Profile 2016 | 5
Mission
GOLDCAR offers car rental services to satisfy
leisure customer mobility needs around the
world, providing best value for money for
our customers and pursuing long term
sustainability and profitability for our
stakeholders.
Vision
To become the leading
leisure-focused car rental
company in the world.
The DNA
of the Company
Committed to customer
satisfaction, offering an
excellent, competitive service
and with a clear philosophy
of growth.
Values
Transparency
Data Driven Company
Passion
Accountability
Team Spirit
Innovation and Continuous Improvement
Enterpreneurship
Safety
Company Profile 2016 | 6
Controller
CFO
Fleet and
Business
Analysis
Director
Network
Director
COO
CEO
Juan Carlos Azcona
Logistics &
Remarketing
Director
Ecommerce
Director
CDO
Pricing
Director
CFLO
Fleet
Director
Commercial
& Franchisees
Director
HR & CS
Director
Organisational
Structure
Goldcar was founded in 1985 by Juan and
Pedro Alcazar. A family venture that started
with just 5 cars, located in Alicante (Spain). The
brand has grown to become a market leader
in the field of holiday car rental that, today,
sees Juan Carlos Azcona as Chief EXECUTIVE
Officer (CEO).
In 2014, the investment group Investindustrial
acquired 80% of Goldcar - a key input in
determining the development of the company
and the realisation of its ambitious and exciting
international expansion plan.
Company Profile 2016 | 7
33
nationalities
1,000
An integrated team of over
professionals
Our
Team
We are committed to talent, quality job creation and
teamwork. Goldcar has a group of professionals composed
of more than 1,000 people. A multicultural, creative and
dynamic workforce that focuses its efforts on providing
a rental service that is efficient, transparent, inspiring, and
modern as well as keeping in line with expectations of
customers who trust in the Company.
Company Profile 2016 | 8
Number of Operations
Total Revenue (Million €)
Ranking amongst the 5,000 largest firms in Spain
Advancing and Improving
Company Profile 2016 | 9
A modern
and efficient
fleet
Goldcar offers a car rental service comprising
of one of the newest fleets in the market.
More than 80% of our 50,000 cars are
renewed within 9 months in response to the
commitment to our customers of offering
a service which guarantees safety, comfort,
innovation and efficiency.
Our fleet consists of the latest models in
different categories of vehicles in order to fully
satisfy customer needs and preferences.
Company Profile 2016 | 10
Office and
franchise
network
On Airport
New destinations to discover with Goldcar
Goldcar has more than 80 offices located in the major tourist
destinations of more than twelve countries. A leading and
growing international presence responding to the exciting
expansion plan which began in 2011, that has led the
Company to strengthen its presence in places such as Italy
and Greece along with entry into new markets such as
Romania and Mexico.
Off Airport
Train Station
City
OFFICES
OFFICES
OFFICES
OFFICES
Company Profile 2016 | 11
Excellence of service
and customer satisfaction
Transparency, efficiency, comfort and excellence of service
are four of the pillars on which Goldcar underpins its relations
with its customers. In order to respond to their needs and
provide measured care the company has different channels
for direct assistance ranging from attendance in offices, in
different languages by telephone and new channels of
communication through social networks.
A constant commitment to transparency and quality that is
evident in our day to day business.
Country of residence
Goldcar of customers / 2015
2
%
,4
2
2%
4% 2,6
%
1,4%
1,8%
1,6%
%
2,4 1,9%
4, 6 %
8
7,
18
18
,7
,7%
7,4%
%
%
Spain
Great Britain
Germany
Italy
France
Netherlands
Belgium
Switzerland
Sweden
Norway
Portugal
Denmark
Ireland
Romania
12,1%
Company Profile 2016 | 12
Our
Cover
The knowledge gained over more than 30
years has led us to steadily improve in a key
area for our customers, driving safety. Goldcar
offers various coverage options so that the
experience of our drivers is developed with
complete guarantees consistently meeting their
needs.
Customers can choose from an option with
excess to one with maximum benefits including
coverage SUPER RELAX – designed to cover
every detail, delivering maximum peace of
mind whilst driving.
Company Profile 2016 | 13
Fuel
Policy
We work daily to meet the demands of our
customers and this philosophy makes its mark
on our fuel policies. Drivers who choose our
hire cars can choose from:
The advantages of our Flex-Fuel Service: A
quick and effective idea with the added value
of not having to refuel upon return and a
guarantee to refund the unused fuel for the trip.
The Full-Full method: An option that is
included in the Return Classic System in which
the customer picks up his vehicle with a full
tank, with a commitment to return it with the
same level of fuel at the end of the rental.
Company Profile 2016 | 14
The added value
of our Rhodium
brand
The commitment of the company to meet
the needs of each of our clients has led us
to Rhodium. With this brand, Goldcar makes
a premium option available to its clients that
allows them to have a bonus of comfort
with their rentals with preferred delivery
and collection or models adapted to the
requirements of long distance travellers.
Company Profile 2016 | 15
Innovation
and new technologies
Committed to the latest developments
to provide valuable experiences
Being at the forefront means living in a constantly updating
world of responding to the needs and new habits of clients
who choose to hire with Goldcar. A commitment by the
Company that is endorsed with services such as:
Kiosk: an intelligent key dispenser granting autonomy to our
customers and speed in the collection and delivery of vehicles.
Shift management system for agile and efficient attention
at our offices.
A useful and novel App aimed at clients to allow them to
manage the car details quickly and easily and receive multiple
Goldcar advantages.
Modern, transparent and intuitive website adapted to different
devices for a next-generation online experience.
Company Profile 2016 | 16
New steps
helping the
Environment
Goldcar constantly reaffirms its
commitment to the environment
by adopting the latest quality
systems and responsible resource
management. The Company offers
its customers GOLDCAR BLUE
division, a measure of advancing
sustainability through the rental of
electric, hybrid and LPG vehicles.
Company Profile 2016 | 17
Benefits and
unique gifts with
Club Goldcar
The Goldcar community grows
every year and now there are over
150,000 members of our Goldcar
Club. The most convenient and
fun way to get the best benefits,
promotions and giveaways to make
the most of your holidays.
Company Profile 2016 | 18
Company Profile 2016 | 19
Goldcar market leaders
Goldcar stands as a benchmark company in
Spain with a market share of 20.9% and a strong
position with progress in Portugal and Italy.
A winning
team
The company has a team
of over 1,000 dynamic and
multicultural professionals.
We´re Moving
Ahead
In recent years, Goldcar has
experienced remarkable
growth. A trend that
continues and Goldcar will
continue making its mark
with new projects and
challenges to come.
International presence
Goldcar serves over 13 countries:
Spain, Portugal, Italy, Malta, Andorra,
Morocco, Greece, France, Croatia,
Netherlands, Mexico, Romania and Cyprus.
A young and
renewed fleet
Goldcar offers one of the newest
fleets in the market composed of
more than 50,000 vehicles.
More offices every day
We have a network of over 80 offices located in the
most attractive tourist destinations with a presence at
major airports, train stations and strategic points for
the convenience of our customers.
Company Profile 2016 | 20
Press
Contact
Office in Alicante
Ctra. Valencia N332 Km 115 - Ed. Goldcar
03550 - San Juan Alicante
Tel: +34 965 652 482
Press Contact
Agencia Grayling
[email protected]
Agencia Maitland (UK)
[email protected]
Nadia Iglesias
External Communications
Tel: +34 965 652 482
Ext: 10910
[email protected]
www.goldcar.es
Company Profile 2016 | 21