Reliance Capital Ltd – Club Elite

Reliance Capital Ltd – Club Elite
ACTIVITY
•  Reliance Capitalpart of Reliance
group – one of
India’s leading
conglomerate
•  Program for Home/
Mortgage finance
business
NEEDS
•  Strengthen
relationship with end
customers
•  Increase client
retention
•  Reward customers for
client referrals &
payments on time
SOLUTIONS
•  Design program
structure, tier rules &
benefits
•  Customized website,
Points program
•  Program
management and
fulfillment of benefits
•  Communication
Centre for regular
engagement
RESULTS-ROI
After 8 months
•  Long term program –
yet to measure results