motives by loren ridinger

2011
For more information, please contact:
Gigi Burns | 336.389.5824 | [email protected]
About...
Loren Ridinger
Loren Ridinger grew up inspired by the world’s most iconic, beautiful women. She aspired to embody the beauty and style of the
likes of Jackie O and Princess Diana, but Loren always knew that such classic beauty could only be achieved through proper skin care
and perfect cosmetic application. After years of using hundreds of cosmetic and skincare products without complete satisfaction,
Loren set out to create her own line that would evolve classic beauty into ageless beauty with a customized approach. Loren truly
believes that all women can be beautiful, even on a budget.
Loren created Motives® cosmetics so that every woman on any budget could enjoy high quality, custom-formulated cosmetics
infused with antioxidants and vitamins that enhance true beauty and nourish the skin. While formulating Motives, Loren took into
consideration the specific ingredients that can help the skin’s natural ability to deflect lines and creases. This customized approach
combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color
to the eyes, cheeks and lips. Loren created a variety of colors and products from Custom Blend Foundations to Luminous Translucent
Powders to Rich Formula Lipsticks, allowing women to easily create the look they want for any and every occasion or mood. Motives
is about feeling empowered, beautiful and achieving goals, all at an affordable price.
After the launch of Motives, Loren went on to create Cellular Laboratories® advanced skin therapy. Cellular Laboratories goes beyond
masking the signs of aging by utilizing patented technology to revitalize, renew and restore skin cells. The results are amazing. Cellular
Laboratories has made looking young a reality through revolutionary ingredients – delivering noticeable results. The Cellular Laboratories
line includes: De-Aging Crème, De-Aging Cleansing Emulsion, De-Aging Sunscreen Broad Spectrum SPF 50+, De-Aging C Serum, DeAging Moisturizing Day Crème SPF 20, De-Aging Toner, De-Aging Eye Crème, De-Aging Body Balm, De-Aging Lifting Facial Masque
and Re-Birth Serum. Cellular Laboratories De-Aging Crème effectively reduces the appearance of facial wrinkles, accelerates rhythmic
skin cell turnover and brightens skin tone for a more youthful complexion. Cellular Laboratories Re-Birth Serum features Clairsome
P-9 – the world’s first cosmetic-grade bioactive synthetic growth hormone-like material that supplements and replenishes the growth
hormones naturally produced in the body that have been lost due to aging. It effectively reverses the aging process of the skin.
Loren strives to inspire women to live an ambitious lifestyle and infuse beauty into their daily lives with Motives and Cellular
Laboratories. She has a distinct creative vision. Her love of the skin, contours of the face, natural ingredients and individual beauty
are a clear reflection of her customized approach. Loren hopes to inspire all women to feel beautiful, confident, expressive and
glamorous in their own skin.
About...
Motives by Loren Ridinger®, through revolutionary cutting-edge technology, is a
world leader in the customized cosmetics industry. Motives is worn by some of today’s
hottest celebrities and is a favorite of makeup artists, models and photographers.
Motives by Loren Ridinger strives to empower people everywhere to look and feel
beautiful inside and out, while providing thousands of consultants worldwide with
an opportunity to live the lifestyle they have always dreamed of having. For more
information, visit motivescosmetics.com, Loren Ridinger’s blog, My Fashion Cents, at
myfashioncents.com, and Loren’s World, a lifestyle and empowerment website, at
lorensworld.com.
featured...
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MOTIVES BY LOREN RIDINGER PLUM PRETTY PALETTE MAKES ME SHINE
December 7, 2011
As you can see from the color of my website, purple happens to
be one of my favorite colors. So when I was sent the Motives by
Loren Ridinger Holiday Plum Pretty palette, and I opened it, well it
was love at first sight This palette consist of five super pigmented
shades, a silver, a matte purple, an iridescent pink, a shimmery
purple pink, and a deeper pink.
I’m so pleased to say that not only are these colors beautiful, but
these shadows themselves are the bomb.com. They blend so well
together and offer great color payoff. I’ve worn the shades in this
palette a few times and experienced no creasing, and very minimal
fall out, but only with the fourth color.
To get this look, I applied Heiress into the inner corner and to the
lower lash line. I then mixed heiress, and twinkle together, and
applied to the rest of the lid. I then
mixed glamour and studio 54 together
and applied to the outer corner. I then
put Breaking Dawn right in the middle
of the eye. I think this palette would
look great on just about everyone. All
in all, I really like this palette, and will
def be using it often especially during
the holidays.
http://www.beautylogicblog.com/2011/12/motives-by-loren-ridinger-plum-pretty.html
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GET MOTIVEATED WITH THE HONEST BEAUTY NOVEMBER BREAKOUT BRAND
November 15, 2011
“I don’t stop when I’m tired; I stop when I’m done.”
This was one of the quotes displayed on Loren
Ridinger’s (@lorenridinger) twitter feed recently,
and let me tell you, that is a quote Loren lives by.
Talk about AMBITION!
In addition to being a successful internet and
fashion entrepreneur, as well as the Co-founder of
Marketamerica.com, Loren is now on the fast track
to conquering the world of mineral cosmetics, with
her MOTIVES Mineral Cosmetics brand new line
titled AMBITION.
I was fortunate enough to sample the entire
MOTIVES AMBITION Mineral Cosmetics Line, and
the fact that I just simply cannot get enough of
any of the products in the entire collection, forced
me to deem MOTIVES Mineral Cosmetics - the
HONEST BEAUTY NOVEMBER BREAKOUT BRAND
OF THE MONTH.
Some of you may recognize Loren from her
appearances on some episodes of Keeping up with
the Kardashians. In one episode, on a Kardashian
trip to New York City, Chloe had her birthday party
filmed on Loren’s, and her husband J.R’s, yacht. In one scene in this
episode, Loren is seen dishing out some really “MOTIVE-ational”
dating advice to Kim in the back of a taxi.
Made from micronized minerals, Motives Custom
Mineral Powders contain pure pigments that feel
light and natural on the skin. These products,
when combined, benefit the skin and leave a silky
smooth, flawless finish that gives the complexion
a naturally radiant and healthy glow.
I keep all the MOTIVES products right beside me
in my desk draw at work to freshen up before an
important meeting, or before a night on the town.
The bright and stunning colors of the MOTIVES
Sparkle Pot Eye shadows are my Honest FAV. I
also love the natural looking MOTIVES Mineral
Pressed Blush – make sure you try them all!
“We all aspire to achieve greatness and, by
believing in ourselves, we can make our dreams
become a reality. My hope is when all women
wear these products, they will feel empowered,”
Loren has said. Mission accomplished!
AMBITION – the newest MOTIVES Mineral
Cosmetics Line and MOTIVES Custom Mineral
cosmetics,allfavoredbycelebsandmake-upartists,
are available at www.motivescosmetics.com,
as well as through certified Motives Consultants, also found online.
It is no wonder Loren’s mineral cosmetic line is titled AMBITION by
MOTIVES. Just head over to her website - www.lorensworld.com
- for all the motivation and inspiration a woman could need.
Loren’s website is what really attracted me to her initially. She
shares many of the same values of my Honest Beauty philosophy,
and honestly motivates and inspires me everyday. Her new mineral
cosmetics line does the same!
Geared specifically to successful, determined women trendsetters,
who refuse to let others define what they are supposed to be,
AMBITION by MOTIVES is comprised of pressed powders, blushes,
eye shadows, and lipsticks in radiant colors with long-lasting skin
benefits. “Beneficial, not just superficial”, as Loren describes.
http://www.hbaexpo.com/blog/-/blogs/get-motiveated-with-the-honest-beauty-november-breakout-brand
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EXCLUSIVE: NBA WIFE LA LA ANTHONY DISHES ON HOW TO BE AN AWESOME
GIFT GIVER (AND GET CASH BACK)
November 22, 2011
Yesterday I had a little chat with the lovely La La Anthony about conquering the
holiday shopping. She’s a busy girl: not only is she an actress and VH1 reality star
in her own right–she just wrapped Love, Loss and What I Wore, she’s also NBA star
Carmelo Anthony’s wife and a mother to four year old Kiyan. Oh yeah, and her BFFs
are Kim Kardashian, Kelly Rowland and Serena Williams. Talk about an imposing
holiday gift list! Here, she shares her best gift-giving secrets for the tricky guys in
your life (no matter what your relationship stage) and a cool new way to get cash
back on the stuff you’re already buying–all without hardly lifting a finger.
Being in the spotlight doesn’t mean the holidays are all about Louboutins
and BMWs.
To La La, it’s all about super thoughtful gifts and using Shop.com/lala to do it all,
where you can get cash back – yep, free money – on stuff you were already going
to buy.
Her friends Loren & J.R. Ridinger who started the company recently brought her in
to be a part of the project.
SHEfinds: You’re a popular girl. How do you handle all the people on your list?
LaLa: Well, with the economy and the way things are going and people are really
trying to save money, I’m a huge proponent of Shop.com. It’s a great way to still
do shopping and I have my own group of friends and I’m telling everyone to sign
up. When you use my page, Shop.com/Lala, you get my curated set of savings and
gifts. Then after that, you can go to the rest of the site and shop everything. Then
you can refer your own friends and get even more credit off of that. If someone
only gets $50 to $100 cash back, it really makes a huge difference–and then they
can get other gifts with it.
SHEfinds: Black Friday is coming up–are you going to shop?
LaLa: It’s so funny– I am and I’m not. I go online now more. I used to go with aunts
and uncles and all of my family at 3am, and wait in line all night long. My cousins
still do that. But now I hope online–and what’s great about Shop.com But now
you can find so many great things online, so that’s what I do. There are also tons
of Shop.com special deals and coupons. The other day they had a 30% off Gap
discount–that’s a big discount!
So there you have it: thoughtful gifts that don’t take a lot of money are really key,
no matter what your wallet looks like. If you haven’t used Shop.com already, you
should totally try it: it doesn’t just last during the holidays–once you sign up, you
can use it every day. Sign up for Lala’s page here.
http://www.shefinds.com/2011/exclusive-nba-wife-lala-anthony-dishes-on-how-to-be-an-awesome-gift-giver-and-get-cash-back/
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Divas Who Dine
DIVA OF THE MONTH: LOREN RIDINGER
November 10, 2011
Loren Ridinger is Senior Vice President of
Internet retailing giants marketamerica.
com and SHOP.COM. She is creator of the
award-winning cosmetics line, Motives®
uber-luxurious skincare line, Cellular
Laboratories™ and the solution-oriented
product line, Fixx Solutions™. Loren is also
founder of the exquisite jewelry collection,
Loren Jewels®.
How She Got Started:
Loren: I got started in the business at the
young age of 18 years old. I had no previous
experience or college education; however
I was very outgoing, determined and
motivated. I was the office manager for the
company my husband was a consultant for.
When we met, we immediately hit it off. He
had a brilliant plan and the vision for creating a
company that would provide a business model
to enable anyone to create financial freedom
for themselves. I’d never seen anything like it!
I immediately believed in my husband’s vision
and encouraged him to create Market America.
People always say, “Surround yourself with
others who are smarter than you” and always I
always make sure to do just that. Everything I’ve
learned has been taught to me by my husband and a great team
of people, everyday I learn something new and I will continue
to grow.”
Your HOD “Husband of DIVA” J.R. Ridinger is your business partner.
How did that happen and how do you make that work?
We based our business on hard work, dedication and determination.
Our dining room was the boardroom; our garage was the shipping
department and our bedroom transformed into the office. We had
many challenges during the early days at Market America, but we
knew we had to work hard and we never gave up.
Loren: Once I helped encourage my husband to start this brilliant
vision, we brought along my brother Marc Ashley, (current MA
Chief Operating Officer). We initially began Market America out of
our humble home in Greensboro, North Carolina. We didn’t have
much capital to start with, but we worked diligently to make the
company a success. Most people don’t know neither of us had
money, we put lots of blood, sweat and tears to our company. We
had drive, passion, belief and nothing stopped us.
I love working with my husband! I feel like we balance each other
out. Like most relationships, you need equilibrium and effective
communication in order for it to be successful. We both respect
each other and are committed towards accomplishing the same
goals. My family is filled with hardworking entrepreneurs and we
are all passionate about building a legacy. We know each other’s
strengths and weaknesses and make sure to play off the positive. I
wouldn’t have it any other way.
http://divaswhodine.com/diva-of-the-month-loren-ridinger-2
Divas Who Dine
DIVA OF THE MONTH: LOREN RIDINGER (continued)
November 10, 2011
You like to help fellow professional women and entrepreneurs
which is what your site Loren’s World is all about. What is your
vision for it?
Loren: I started Loren’s World as a vehicle to empower and inspire
women and aspiring entrepreneurs. I think there are so many
women out there that want to be mentored, guided and are
willing to do what it takes to make things happen. Unfortunately,
sometimes they might not have the necessary means to do so, or
they don’t know where to start. I love to help others succeed and
this is one of my personal ways of doing it.
Prior to Loren’s World many women would come to me for advice;
including my celebrity friends, so as a woman entrepreneur
who came from nothing, it was important for me to share my
experiences and advice to assure them that there is someone out
there who cares. After all we should all have a voice and a dream.
Because of this, I began implementing other elements to the site
such as beauty, fashion, business and entertainment. My ultimate
goal for Loren’s World is to become the go-to site for a leading
generation of women.
Loren is the quintessential 21st Century woman when it comes to
social media. Here is how she uses social media for business.
Loren: I am a social media addict, so much I’ve been thrown
in Twitter Jail twice. (Definition of Twitter Jail: When a person
tweets more than 100 per hour/1000 per day you can access your
account by you won’t be able to reply for a couple of hours.) I’m
very passionate about social media. It’s an amazing vehicle that
allows you to communicate with friends, fans and customers.
I urge entrepreneurs to promote and grow their business,
utilizing social media to interact with customers and build brand
awareness. Social media is an essential part of my marketing
strategy, and if you’re not an integral part of it, you’re not ahead
of the curve. There is a new paradigm shift and we must learn
to evolve and adapt to new tactics. I am most active on Twitter
with over 111,000 followers. I find Twitter an effective form of
connecting my brands with customers and my fans. I do use other
social media platforms like Facebook, Linked In, Tumblr, Youtube
and many other platforms. Because I have so many brands and so
many accounts I have a social media managers who help me post,
but I talk directly to all of my friends and fans.
http://divaswhodine.com/diva-of-the-month-loren-ridinger-2
My advice to entrepreneurs that are looking to build their brand
and monetize through social media is to be consistent. This is
critical when you’re trying to establish yourself in the social media
space. Social media addicts and followers have a short attention
span so it’s important you stay current and are consistent with
their updates. Social media should be fun, creative and a form of
communication. Don’t be too pushy when promoting your brand.
Listen to your fans and customers to find out what they are looking
for. Connect with your customers and always interact!
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A Little Nip, A Little Tuck From a Little Bean
November 21, 2011
Posted by: Shellie Terry Benson
Dear coffee beans, is there nothing you can’t do? You delight my
senses every morning with your rich aroma, and kick start the day
with the jolt I need. Your antioxidants protect my body and now,
incorporated into a new skin-care product, you smooth away the
signs of cellulite. Coffee, you are a miracle plant.
Fixx Nip n’ Tuck ($25) uses Arabica coffee seed oil to harness
coffee’s ability to smooth away the dimples and uneven skin
associated with cellulite, which occurs when the body’s fat cells
grow faster than the skin causing unsightly pockets of fat on the
surface.
The product is delivered through an unusual tip at the end of the
tube that includes nodules to help blend the Nip n’ Tuck into the
skin. It’s a light, smooth formula that absorbs quickly and feels
great on the skin and does, indeed, appear to be tightening my
skin after using it for about a week.
Nip n’ Tuck is part of a larger line by Loren Ridinger that offers
beauty product fixes for nearly every concern—from a gray-hair
mascara and a microdermabrasion facial product to an eyelash
extender and an anti-frizz hair oil, infused with another miracle
beauty ingredient: argan oil. At such reasonable price points, we
can’t wait to try out more of the products.
http://www.newbeauty.com/dailybeauty/entry.aspx?id=5239
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GET MOTIVATED WITH MOTIVES MINERAL BAKED EYESHADOW TRIOS
October 31, 2011
Motives® Cosmetics by Loren Ridinger is a brand I often notice in
magazines like Life & Style and US. It’s well known in Hollywood
circles but not as well known among us average consumers.
I’ve previously reviewed several items from Motives® that I
really enjoy (Collagen Core Lipsticks and eyeshadow/mascara/
powder). I’m back with more eyeshadows from them that are
new. They are the Motives® Mineral Baked Eye Shadow Trios.
Motives has now created a mineral line that includes these trios.
These come in 5 color combinations. They can be used both wet
and dry. Using them wet intensifies the colors making them more
vibrant or metallic than using them dry. What makes these unique
is that they are recommended for people with very sensitive skin,
for people who’ve had plastic surgery or chemical peels, and for
people whose eyes normally react to the pigment in eyeshadows.
These contain soothing ingredients like rosemary extract and
magnolia bark extract so they are a good choice for sensitive eyes.
In addition since they are baked there aren’t binders in them to
hold the pigment together.
I have 3 of the 5 choices from Motives® to share with you.
Confident – while this looks like dark browns in the packaging it
translates more as a gray brown on my eyes. The shades are a light
cool tone cream that has some luminosity to the finish, a matte
medium brown and a matte brown black.
Impatient – vibrant pink, lavender and purple. The lavender has a
glittery finish to it that you’ll notice more if you wear that shade
wet. The pink and purple are more of a satin finish. These colors
can be intense even dry so blending with a brush like Motives Eye
Blender brush works best.
Affluent – my favorite, the one I wear the most. This has a light
luminous (not glittery) gold, a midtone brown taupe and a very
dark brown. My favorite look with this trio is to use the taupe on
my lid with the gold on my browbone, then line with the dark
brown. I like to use a product like Paula Dorf Transformer when I
use it as an eyeliner; it makes the liner last all day long. Affluent is
a trio that I know I can use at the drop of a hat and look good in.
of smoother-looking skin around the eyes and magnolia bark
extract which can help reduce the appearance of lines and
wrinkles. I don’t know about you but I’m seeing those lines on
my eyes so it’s great knowing that my eye makeup is working to
correct these problems.
You don’t need to be affluent to afford Motives, you just need to
be confident enough to know that you’re going to look your best
wearing these. According to Motives® website the two most important ingredients
in these shadow are rosemary extract to improve the appearance
http://beautyinfozone.com/beauty/get-motivated-with-motives-mineral-baked-eyeshadow-trios/
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BREAST CANCER AWARENESS GIVEAWAYS ­– A YEARLY FEATURE TO HIGHLIGHT
BREAST CANCER AWARENESS AND BREAST CANCER RESEARCH
October 31, 2011
Win it for A Survivor!
We have five awesome Breast
Cancer Awareness Giveaways for
you today, as a Special Halloween
Treat! We want you to enter these
giveaways to Win it for a Survivor
of breast cancer that you know or a
loved one who has been affected by
breast cancer or you can donate it
to another person that we choose!
Whether you are a Women over 45
or one of our younger friends, we
are sure you’ll want to support this
cause! Here’s a quick summary of
the Giveaways:
• One $40 Shoe Credit to ShoeDazzle.
• Two t-shirts provided by Project Iris.
• Three tubes of Motives® Collagen Core Lipstick in “Inspired”
–3 tubes
• One book on BBCA2 Gene Mutation by Veronica Neave called
Pieces of Me. (Advance Copy)
• One book by Gina M. Maisano entitled Finding your Way Back
to Life (and Love) after Breast Cancer.
I would like to take a moment to highlight what each of these
companies/books is doing to highlight the Pink Cause via their
Breast Cancer Awareness efforts and Breast Cancer Awareness
Giveaways! If you are not a survivor yourself, we encourage you to
win this for someone you love who has had breast cancer or has
been affected by Breast cancer.
and Motives® Collagen Core Lipstick in Inspired. Run over to
Motives® today, because they are donating $1.00 for every
lipstick sold in these colors from October 5 – October 31 to Breast
Cancer Awareness!
We will be giving away a Motives® Mineral Collagen Core Lipstick
in Inspired to three lucky winners. Inspired is a pearlized vibrant
sheer pink lipstick. Hydrolyzed collagen in the core of Motives®
Mineral Collagen Core Lipstick helps softens lips thereby
enhancing fullness and volume, also the core aids in reducing the
appearance of wrinkles and fine lines. Motives® Mineral Collagen
Core Lipstick is that one lipstick that you will always have with you
because it provides collegen and color in one tube, for softer and
more luxurious looking lips. ( $22.50 and is available for purchase
at www.motivescosmetics.com)
GO PINK! Motives® by Loren Ridinger
Motives® by Loren Ridinger wants to inspire women, the world
over, to get routine mammograms and perform a regular breast
self exam, thereby increasing the chance of early detection. Via
an online promotion, Motives will feature two of their best and
newest Motives lipsticks– Motives® Mineral Lipstick in Brilliant
http://stillblondeafteralltheseyears.com/2011/10/breast-cancer-giveaways-win-survivor-giveaway/
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HAUTE 100 UPDATE: LOREN RIDINGER’S MOTIVES COSMETICS JOINS
EARLIER.ORG IN THE BATTLE AGAINST BREAST CANCER
October 25, 2011
Loren Ridinger’s Market America and Shop.com have joined
Earlier.org in the fight against breast cancer. For National Breast
Cancer Awareness Month, a portion of sales of selected items
from Ridinger’s cosmetics line, Motives, will be donated to assist
in funding critical breast cancer research.
Each sale of Motives Collagen Core Lipstick in Inspired, Motives
Mineral Lipstick in Brilliant, and Isotonix OPC-3 Beauty Blend
will contribute to the efforts of Earlier.org. The foundation is
responsible for creating an innovative biological test to detect
breast cancer earlier, and thus drastically increasing the odds
of patient survival, prevent invasive surgery, and minimize
necessary treatment.
“Not only will this be a generous financial contribution, but also
this opportunity provides a venue to share the need for creating a
biological test to detect breast cancer earlier”, says Martha Kaley,
Founder of Earlier.org “Realizing that most breast cancer is in the
body 5 to 8 years before it can be detected with current methods
helps us understand the imperativeness of the research that is
supported by Earlier.org. We are very appreciative of these gifts.”
http://www.hauteliving.com/2011/10/haute-100-update-loren-ridinger%E2%80%99s-motives-cosmetics-joins-earlier-org-in-the-battle-against-breast-cancer/
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UNBIASED BEST MINERAL MAKEUP RATINGS
October 22, 2011
Posted by: Tricia Chaves
When making the faces of her celebrity clients, New York City
makeup pro Amy Zdunowski Roeder often chooses minerals.
“It’s buildable with coverage and color and absorbs oil instantly,”
she says. Although trying trendy new beauty products is always
alluring, when you’re a professional makeup artist, the true test
of a product’s effectiveness is not in its propaganda but in its
performance. A panel of nonbiased beauty biz experts weighed
in, and each shares her favorite mineral makeup choice to help
you narrow down the field, and pick your ideal match.
Oil Control
Celebrity makeup artist Claudia Betancur of Miami says one of
the biggest problems for women with oily skin is finding the right
makeup that stays on all day with minimal touch ups and without
changing its color: “There are so many different products on the
market; however, for my multicultural clients with oily skin, I use
Motives® by Loren Ridinger mineral foundation because it has an
excellent reputation for makeup that’s good for your skin with
revolutionary skin-care ingredients.” Betancur follows up with
a couple sprays of the brand’s No More Shine setting spray to
control and absorb excess oil, and tone down the T-zone.
http://www.typef.com/article/unbiased-mineral-makeup-ratings/
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YOU GET A TREAT AND A TRICK WITH MOTIVES COLLAGEN CORE LIPSTICKS
October 17, 2011
It’s October and I have a trick and a treat all rolled into one for you.
The treat is Motives Collagen Core Lipstick and the trick is what it
does for your lips. Let me give you some info about this product
and why I like it so much.
Motives Cosmetics is a line created by Loren Ridinger, SVP of
Market America and SHOP.COM, internet marketing and product
brokerage companies and founder of Motives by Loren Ridinger.
I’ve previously reviewed some products from the line that I really
like so I was thrilled to receive these lipsticks to test out. Loren is
constantly adding to her line and bringing out new products that
she’s proud of. One of her favorite picks is the Collagen
Core Lipstick line. There are 4 shades in this particular
lipstick formula – Sincere, Optimistic, Motivated and
Inspired. Not only do I like the name choices but the
lipstick are inspiring me to be optimistic and motivated
about such sincerely lovely colors (don’t hate me but I
hate to do this sentence!).
This is a two in one product – you get a base (core) of
treatment in the lipstick that contains the products that
create moisturizing and antioxidants. Here’s a list of
what I like about these lipsticks:
- No fragrance
- Very moisturizing
- Beautiful long-lasting color
- Light plumping effect that improves with time
- In addition it contains natural mineral ingredients like mica, iron
oxide and titanium dioxide providing good sun protection
I’ve got two shades to share with you. My favorite is Sincere, a
peach that’s light enough for my typical looks but not quite a
nude. Not only is the color as pretty as can be but the lipstick
helps reduce the appearance of lines and wrinkles. It contains
hydrolyzed collagen which helps to nourish and soften lips. It has
everything I look for in lipstick.
The other shade, Motivated, is a beautiful rosy shade.While Sincere
is an everyday color for me, I need to be motivated to wear this
gorgeous red. I’m not as comfortable in reds as I am nudes but this
one is beautiful on with its cool slightly blue undertone.
One of my favorite things about the Motives website is the
interactiveness that shows you the shades when you click on
them. You don’t need to guess with Motives. You can check out all
4 shades at Motives by Loren Ridinger. http://beautyinfozone.com/beauty/you-get-a-treat-and-a-trick-with-motives-collagen-core-lipsticks/
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WAYS TO WEAR THE RUST COLOR TREND
September 26, 2011
One of my favorite things about autumn is all the new
color palettes that pop up, and this season I’m really
diggin’ rust. It’s a great, warm color for your wardrobe
because it falls somewhere in between a bold red and a
boring brown, making it your new go-to hue. So go ahead
and add a little rust to your life with my fun and interust-ing picks!
If you haven’t tried any of Motives great products yet,
now’s the time! I love their Nail Candy in Bronze Beauty
($5.25 on SHOP.com) because it adds a little bit of sparkle
to this already sexy shade.
http://www.sheckys.com/2011/09/26/ways-to-wear-the-rust-color-trend/
LOREN RIDINGER SHARES HER TRAVEL TIPS WITH MYFASHDIARY.COM
September 8, 2011
She’s a Social Media phenomenon, Business
expert, a Kardashian Family friend, & one
that does it all!
This week Loren Ridinger shares her travel
tips EXCLUSIVELY with Myfashdiary readers!
When traveling I always make sure to do
the following:
-I drink plenty of water to stay hydrated. I moisturize at least two
times per day using Cellular Laboratories De-Aging Day crème.
Sunscreen is a must. I always apply sunscreen regardless of where
I am traveling. I use Cellular Laboratories De-Aging Sunscreen. I
also do not miss a day without taking Isotonix OPC-3 first thing in
the morning.
http://myfashdiary.com/2011/09/loren-ridinger/
-My travel style tips depend on the situation. If I’m traveling on a
vacation, I like to wear lounge pants, a comfortable top or hoodie,
flip flops or Uggs and my sunglasses. If I’m traveling for business,
I will wear a long dress, flip flops, sunglasses or lounge pants
and change on the plane prior to arriving. The most important
accessory that I wear is a gold necklace that I’ve carried around
for years. The necklace has a photo of my daughter and me and I
always have to wear it while I fly. It’s something superstitious and
brings me good luck so when I’m flying without her I know I will
land safely to see her.
-When traveling I love playing games like Scrabble on my iPad,
read magazines, shop online, respond to my emails for work.
Occasionally I will even catch up on some sleep.
www.lorensworld.com
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HAUTE 100 UPDATE: LOREN RIDINGER’S MOTIVES COSMETICS CELEBRATES
FASHION’S NIGHT OUT WITH WEEKLONG ONLINE PROMOTION AND EXCLUSIVE
FALL PALETTE
September 8, 2011
Posted by: Paulina Sung
Loren Ridinger, beauty and skin care mogul, jewelry designer, and
Senior Vice President of Market America, has announced today
that her Motives cosmetics line will celebrate Fashion’s Night Out
with an exclusive online promotion to run from today, September
8 through September 15.
The entire week will kick off with the premiere of a dazzling
Fashion’s Night Out 2011 Palette that includes two blushes and
four eyeshadows in gorgeous jewel tones of amethyst, emerald,
sapphire, and pearl – must-haves for the Fall/Winter season.
Motives’ haute Fall trends are inspired by luxe shades and
indulgent design inspired by the latest runway looks. “I am very
excited to be offering this week-long online promotion, inspired
by Fashion Night Out. This will give all of the women who want to
look and feel beautiful the opportunity to stock up on their favorite
Motives® products, as well as try out some of our fabulous new
fall items,” said Loren Ridinger.
For more information and to receive exclusive offers for the event,
visit www.motivescosmetics.com.
http://www.hauteliving.com/2011/09/haute-100-update-loren-ridinger%E2%80%99s-motives-cosmetics-celebratesfashion%E2%80%99s-night-out-with-weeklong-online-promotion-and-exclusive-fall-palette/
featured on...
MOTIVES BY LOREN RIDINGER – PRESSED EYE SHADOW
September 4, 2011
Motives by Loren Ridinger Pressed Eye Shadow for $12.00 at
motivescosmetics.com
• Impeccable color retention that does not run or crease so you
always look your best
• Even, smooth and silky application for a glamorous glow
• Deflects the light away from fine lines, skin imperfections and
hyper-pigmentation, creating a flawless look
• Mix and match to create a soft, natural or dramatic look
• Paraben, fragrance and oil free
Ultra smooth and luxurious, these eye shadows are crease-proof
and deflect the light away from fine lines to help visibly reduce
the signs of aging for a bright, polished look. The Motives Pressed
Eye Shadows have impeccable color retention that does not run
or crease so you always look your best. They glide on ultra smooth
with incredible hold, a flawless look, and a luxurious feel and
finish. Take the guesswork out of looking gorgeous. The Motives
Pressed Eye Shadow promises to give you the long-lasting, highcolor look you have always wanted.
Ali Says...Review for color Heiress...I typically use loose shadow.
Not sure why, I just do. I think it may be because many of the
loose shadows I have contain a slight sparkle/shine to them. I
was excited to try Motives by Loren Ridinger pressed eye shadow
because just from looking at it I was loving the color. It looked
like it had that sparkle/shine and would make my eyes pop. The
Heiress color is an icy light purple and looks great with anything! I
wore it on my lid some days and on my brow bone others. It really
gives great definition to the brow bone as it adds dimension to
the eyes. The color was light and subtle, but sexy all at the same
time. For added glam, I applied a little extra for a night out on the
town. For the day, I just toned it down. The best attribute of this
shadow is it’s staying power. I always find by the end of the day,
my shadow has found it’s way to the creases on my lid. It’s never
still fully applied. Not the case with this pressed shadow. Come
the end of the day, still perfectly applied like I had just done it.
Not once have I found it creeping into my creases. I need to buy
this in more colors as it is a long staying, beautiful colored, fun
eye shadow. Looks like I’ll have to make room for some pressed
shadows among my loose ones!
http://styleapothecary.onsugar.com/Motives-Loren-Ridinger-Review-Pressed-Eye-Shadow-Review-Motives-Loren-Ridinger-Pressed-Eye-Shadow-Review-18668772
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Loren Ridinger Interview
August 11, 2011
When I think of uber successful entrepreneurs who do i think
of? Loren Ridinger! Loren is the the owner of websites such as
My Fashion Cents and LorensWorld. She has created several
companies such as Motives Cosmetics and Lorens Jewels. She is
not only a businesswoman, but also a mother and role model to
many, below Loren answers our questions about fame, fashion,
and family!
AB: What are some of the issues or challenges you’ve gone
through building your multiple businesses?
AB: What else would you be if you weren’t an Internet mogul?.
AB: If you could tell your fans anything what would it be?
LR: I think I would be a Talk show host or a police detective
LR: Never give up on your dreams, you can be anything you want.
I believe you can do it. Anything is possible with lots of hard work
and determination.
AB: What would be the first thing you would do if today was your
last day?
LR: Time management is critical and also a challenge. You have to
prioritize on what is most important first and sometimes everything
is a priority. I don’t think 24hrs is enough time to do everything I
want to accomplish in one day. Luckily I have an amazing group of
people around me that makes it easier for me to juggle.
LR: I Hold kiss and hug my daughter, husband and family
AB:What do you personally think are the keys to success?
What 4 tips would you give to woman who wanted to be as
successful as you are?
LR: Some key elements to success are: having a great team,
determination, focus, drive, setting goals, organization, passion,
belief and setting deadlines.
1. Find your passion
2. Set your goals that you want to achieve
3. Stay focused
4. Don’t go to sleep until it’s done!
AB: What’s your own definition of happiness?
LR: I determine my own happiness. I don’t want other people to
determine my happiness, instead I wake up each day doing what
I want and love to do. I am fortunate to have a fabulous circle of
friends and family that support me. Though, I think in order to
define your happiness you have to determine who you love and
what you love to do.
AB: What were your dreams as a child?
AB: You must be such a busy woman! what do you do in your
free time?
LR: What free time Although, whenever I do get free time, if I get
any, I like to do nothing watch movies with my family and daughter
and not leave the couch.
AB: Where have you gotten inspiration for your jewelry collection,
Loren Jewels?
LR: I’m inspired by girlfriends such as Jennifer Lopez, Kim
Kardashian, Eva Longoria, Alicia Keys they all have a great
sense of style and fabulous at establishing new ideas. I’m also
inspired by my world travels, old Hollywood glamour, and my
daughter Amber.
LR: To do exactly what I’m doing right now and help others succeed
AB: What are your favorite summer and fall beauty/
fashion trends?
AB: Where do you see yourself in 5-10 years?
LR: Some of my favorite fashion trends are: Lace because it looks
so romantic, Jade green it’s a gorgeous color, Tuxedo dressing,
fringe and leather skirts. For beauty they are: long lashes, side
braids, pony tails and metallic eye shadows.
LR: I see myself running a multi-billion dollar company,
empowering women worldwide and helping others achieve their
dreams. I think all things are possible with lots of love and belief
http://www.avantbelle.com/?p=163
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HAUTE 100 UPDATE: LOREN RIDINGER UNVEILS INNOVATIVE NEW ADDITIONS
TO HER FIXX PERSONAL CARE LINE
July 26, 2011
Haute 100 Miami member and Senior Vice President of Market
America Loren Ridinger announced today her expansion plans
for her solution-based personal care line ‘Fixx by Loren Ridinger’.
The exclusive line of lush personal care products was officially
launched earlier this year at Market America’s World Convention
in Miami and now has some exciting additions to the already
celebrated line.
At the launch, Ridinger revealed the line of products, painstakingly
formulated with only the finest and cutting-edge personal care
ingredients, including Moroccan Argan oil, aloe vera, stinging
nettle extract, and other essentials to provide an instant fix for
problems from anything from frizzy hair to wrinkles.
The new players to join the skin care all-star line-up are Fixx Nip n’
Tuck firming gel for smoother, firmer looking skin, Fixx Stem Cell
Serum to diminish fine lines and wrinkles, Fixx Stem Cell Marine
Stem Cells Mitostime, Phyko AI-PF, and Derm SC, which have been
proven to reduce the appearance of lines and wrinkles by 45%
in four weeks, and Fixx Skin Soother, a quick jack-of-all-trades
skin care product that exfoliates, conditions, and hydrate, for
instantly smoother and healthier-looking skin. Ridinger will also
be introducing the powerful and effective Fixx Microdermabrasion
featuring Coralline, a powerful marine-derived complex, to slough
off dull, dead skin and unclog pores to reveal a young, fresh, and
radiant face.
Ridinger explains, “Anti-aging products are the hottest
trend in the industry! Everyone wants to look young and
fresh… and the new do-it-yourself additions to the Fixx
product line will help solve these everyday problems we all
struggle with.”
Motives® by Loren Ridinger® Expands Award-Winning
Line with New Mineral Products
Mineral, customized offerings follow trend in cosmetics
industry offering “beneficial, not just superficial”
products, says SVP and Motives® creator Ridinger
http://www.hauteliving.com/2011/07/haute-100-update-loren-ridinger-unveils-innovative-new-additions-to-her-fixx-personal-care-line/
featured on...
Motives by Loren Ridinger® Expands Award-Winning Line with New
Mineral Products
July 26, 2011
Loren Ridinger, Senior Vice President of Market America Inc. and
creator of Motives® by Loren Ridinger®, is set to announce the
launch of Ambition - The Motives® Mineral Line.
This new mineral line, which Ridinger will officially introduce to
more than 25,000 people at Market America’s 2011 International
Convention next month, contain lipsticks, blushes and eyeshadows
that are multi-functional with radiant color and long-lasting
skin benefits. In addition, mineral cosmetics products are an
“exploding” trend in the cosmetics world with sales that analysts
expect to increase by 9% over the next year.
Ridinger said the inspiration for the new “beneficial, not just
superficial” cosmetics line derives from the qualities she has
attempted to emulate throughout her life – qualities that she sees
in successful women from all walks of life. With inspiring names
like Fearless, Revolutionary, Motivated, Confident, Innovative and
Brilliant, Ambition – The Motives Mineral Line showcases traits
any woman – whether a working woman climbing the corporate
ladder or a stay-at-home mother running her household and
raising her children – can aim for.
“We all aspire to achieve greatness and, by believing in ourselves,
we can make our dreams become a reality. My hope is that when
women wear these products, they will feel empowered,” Ridinger
said. “That is why I created the Motives® brand: to give women
the ability to look great and feel good about themselves, while
achieving financial independence. I worked hard to get where I
am today because I believed in myself and I want every woman,
no matter what income level, to feel the same.”
A leader in the industry for its customized cosmetics offerings,
Motives® by Loren Ridinger® also unveiled the addition of its
customizable Motives® Custom Mineral Powders and Motives
Custom Mineral Blend.
Made from micronized minerals, Motives Custom Mineral Powders
contain pure pigments that feel light and natural on the skin. With
pure pigmented toners, finish-enhancing modifiers and good-foryour skin ingredients, you can create a flawless look for any skin
type or skin tone.
http://www.prweb.com/releases/2011/7/prweb8670978.htm
Motives Custom Mineral Blend is perfect for every woman’s skin
type, skin concerns, and adds the Motives personalized touch.
Each formula is a unique recipe, prepared by a talented Motives
Consultant, designed for a woman’s needs; such as, reducing the
appearance of wrinkles, oil control and anti-aging.
Formulated using a variety of bases, toners, intensifiers, enhancers,
moisturizers and modifiers, these products, when combined,
benefit the skin and leave a silky smooth, flawless finish that gives
the complexion a naturally radiant and healthy glow.
These products, with help from a Certified Motives Color
Consultant, can offer consumers perfectly matched and blended
foundations, eye shadows, blushes, and bronzers that are
customized to the specific needs of consumers.
Ambition – the Motives Mineral Line and Motives Custom Mineral
cosmetics will be available at http://www.motivescosmetics.com,
as well as through a certified Motives Consultants.
About Motives® by Loren Ridinger®
Motives by Loren Ridinger, through revolutionary, cutting-edge
technology, is a world leader in the customized cosmetics industry.
Motives is worn by some of today’s hottest celebrities and is a
favorite of makeup artists, models and photographers. Motives
by Loren Ridinger strives to empower people everywhere to look
and feel beautiful inside and out, while providing thousands of
consultants worldwide with an opportunity to live the lifestyle
they have always dreamed of. For more information visit
http://www.motivescosmetics.com and creator Loren Ridinger’s
blog, My Fashion Cents at http://www.myfashioncents.com
and Loren’s World, a lifestyle and empowerment website at
http://www.lorensworld.com.
featured on...
HOT MAMA OF THE WEEK: LOREN RIDINGER
July 18, 2011
Name: Loren Ridinger
Kids: Amber Ridinger, 18
Occupation: Senior Vice President of Market America and
SHOP.COM (Internet marketing and product brokerage
companies)
Hometown: Miami, FL and New York City
H&H Interview with Loren:
1. What are the top 5 wardrobe essentials every woman
should have?
Leggings, a white ribbed tank top, black blazer a good pair of fitted
jeans and a little black dress!
2. What style advice do you have for a new mom stuck in a
fashion rut?
Accessorize! Accessories can turn any simple or challenging outfit
into a polished look.
3. What are a few quick beauty secrets to help busy moms on the go
look their best?
Always wear mascara, lip gloss, Motives® No Shine Makeup Setting
Spray and Motives® Pressed Bronzer which adds a sexy glow to
your skin.
4. What beauty product are you never without?
My Motives® Liquid Powder Mineral Foundation SPF 15, Full
Coverage Photo Finish Powder, Motives® Pressed Blush in Dancing
Queen, Motives® Pressed Bronzer in Miami Glow, Motives® Pressed
Eye Shadow in Steel, Cosmic, Starstruck and Vanilla, Khol Eyeliner in
Onyx, Motives® Rich Formula Lipstick in Pink Rose & Nude and Pucker
Up Lip Plumper in Temptress and Diamond!
5. What is your favorite reality TV show?
I don’t really watch a lot of TV, because I don’t have much time, but
when I do I enjoy watching House Hunters on HGTV, Keeping Up With
The Kardashian’s and Selling New York.
6. What is your cocktail of choice?
Kettle one with soda and splash of lime juice
7. What is the funniest thing your kids have said or
done lately?
When I was holding our best friends baby the other day,
whom she is the godmother of, she was trying to tell me
how I needed to hold him and what to do… I loved it..
considering she forgot I have done it already with her…
8. What is your favorite quotation?
My favorite quote is the one that is on Loren’s World, “You
Become What you Think About All the time.”
9. What is your guilty pleasure when you get a little coveted
‘me’ time?
Massages! Nothing is better after a long day or week!
10. Who is your favorite celebrity mom style icon and why?
My good friend Kris Jenner, because she has a classic, yet edgy style
to her and she is a mom to six kids! Jackie O because of her classic,
elegant and timeless style and my very dear friend, Jennifer Lopez
because of her evolving style and effortless sexy style, and of course,
Elizabeth Taylor for her remarkable Hollywood glamour and the
fabulous jewelry collection she had.
11. What is one thing most people don’t know about you?
That I work from home in my pajama’s all day!
12. What is your secret to staying Hot & Healthy?
I take a lot of supplements, Isotonix® OPC-3, Isotonix® Activated B
Complex and Isotonix® Reservatrol. I love to ride my bike and when
I’m in Miami I love to take a dip in the pool after a long day of work…
it’s a great way to de-stress. I also get a lot of facials and drink plenty
of water, which helps me stay hydrated and keeps my skin looking
fresh, in addition I snack on lots of fruits.
*Thanks, Loren!*
http://www.hotandhealthymom.com/4hotmamas/hot-mama-of-the-week-loren-ridinger/
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Motives® by Loren Ridinger Cosmetic Line Announces Expansion into the UK
Motives® by Loren Ridinger is one of many Market America brands
to recently be released in the UK, in conjunction with Market
America’s acquisition of SHOP.COM.
LONDON, U.K (PRWEB UK) 14 June 2011
LorenRidinger,SeniorVicePresidentofMarketAmerica,Inc.,andCreator
of Motives® by Loren Ridinger (http://www.motivescosmetics.com)
announced today that Motives® is now available in the United
Kingdom on SHOP.COM, (http://uk.shop.com). Motives® by Loren
Ridinger is one of many Market America brands recently released
in the UK, in conjunction with Market America’s acquisition of
SHOP.COM.
Motives cosmetics was created so every woman, on a budget,
can enjoy high quality, custom-formulated cosmetics infused
with antioxidants and vitamins that enhance true beauty and
nourish the skin. The customised approach combines a selection
of specific ingredients that can help the skin’s natural ability to
deflect lines and creases. The uniqueness of Motives, in addition
to the revolutionary ingredients and variety, leaves women feeling
empowered, beautiful and able to achieve their goals.
“I am excited that Motives is now available to customers in the
United Kingdom,” said Loren Ridinger. “Motives continues to be
at the forefront of colour and trend in the beauty industry and
our fan base continues to grow at a record pace…Introducing the
luxurious line into the United Kingdom, comes in response to
significant international demand for Motives,” said Ridinger.
Motives® is worn by some of today’s hottest celebrities and
is a favourite of makeup artists, models and photographers. It
is a high fashion, high quality cosmetic line offering a luxurious
array of colours, comprised of the best ingredients on the
market. Motives® by Loren Ridinger strives to empower people
everywhere to look and feel beautiful inside and out. In addition,
Motives® has won multiple industry awards, including several 2010
Buzzillions Reviewers’ Choice™ Awards within the makeup and
skin care categories; Best Mascara, Best Pressed Eye Shadow, Best
Eyeliner and Best Concealer all received acclaim and are classified
as favourites among the consumer. Latina Magazine presented
the Beauty Award for BEST eye shadow to Motives® Pressed Eye
Shadow, and Second City Style appointed a Gold Medal Beauty
http://www.prweb.com/releases/2011/6/prweb8534145.htm
Olympic award for the best powder eye shadow.
Loren is an Internet mogul who has been changing the face of
beauty as well as Internet shopping for 20 years. Her impeccable
style has established her as one of today’s leading trendsetters.
She has been named to Vogue’s Top 100 as one of their most
influential women and selected by Haute Living Magazine as one
of New York’s and Miami’s most influential people. Loren was
awarded the 2009 Women of Substance and Style award and
recognised by Fashion Group International for her contribution to
the fashion and beauty industry.
ABOUT MOTIVES® BY LOREN RIDINGER
Motives® by Loren Ridinger, through revolutionary cutting edge
technology, is a world leader in the customised cosmetics industry.
Motives® is worn by some of today’s hottest celebrities and is a
favourite of makeup artists, models and photographers. Motives®
by Loren Ridinger strives to empower people everywhere to look
and feel beautiful inside and out, while providing thousands of
consultants worldwide with an opportunity to live the lifestyle
they have always dreamed of. For more information visit
http://www.motivescosmetics.com and Creator Loren Ridinger’s
blog, My Fashion Cents at http://www.myfashioncents.com
and Loren’s World, a lifestyle and empowerment website at
http://www.lorensworld.com.
About SHOP.COM
SHOP.COM is a global comparison shopping engine with a
European HQ in London, UK. SHOP.COM acts as a personal
shopping assistant for women and men looking for products that
cater for all aspects of their lifestyle at the best prices, whether
it is fashion, beauty products or home accessories. Leveraging
the features of its patented OneCart® technology with extensive
partner store integration, SHOP.COM offers products from
well-known merchants as well as specialist retailers. For more
information, visit the UK website at http://uk.shop.com
featured on...
MOTIVES LIQUID BEAUTY POWDER FOUNDATION SPF 15 & WEEKEND UPDATE
May 23, 2011
Hey loves, how was your weekend? Mine was pretty good. I’ll
talk more about it at the end of this post. Anyway, last weekend,
I attended The Makeup Show which was such an amazing
experience. So many brands, and artist showcasing their products.
One of the booths I visited was Motives by Loren Ridinger. Now
we’ve interviewed Loren in our entrepemom feature before but
I had never tried any of her products. When I visited the Motives
booth, I was told that I HAD to try the Liquid Powder Mineral
Foundation with SPF 15. So I was matched to the Honey Bronze
shade and went on my way. This product is supposed to be 5
in one. Primer, Concealer, Foundation, SPF and Powder. I can
honestly say using this, I didn’t need to use concealer on my
hyperpigmentation marks as this gave some amazing coverage.
I also liked that this blended into my skin beautifully. The color was
an exact match to my well... honey bronze complexion. Although
this was full coverage, it didn’t look like I had makeup on at all, just
gorgeous second skin and this didn’t feel heavy on my skin. I really
liked that this also contains antioxidants like Vitamin C and E. The
best thing was the longevity I got from
wearing this, I had this on for at least 10
hours and it still looked wonderful. I would
highly recommend this product. Here’s the
link to the product.
After 10 hours with this product, still going
strong. Excuse my eyebrows. Trying to
grow them.
http://www.beautylogicblog.com/2011/05/motives-liquid-powder-foundation-spf-15.html
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FAVORITE THING FRIDAY: MOTIVES PRESSED BRONZER
May 13, 2011
As a tan skinned Latina, I have lived my life with a few
misconceptions. The biggest one would have to be that darker
skinned people do not need to wear sunblock. I was never the
type of person to sit out and bake in the sunlight so I figured I was
safe from harmful rays.
I learned a few years ago that NO ONE is safe from the sun.
On a less serious note, I have always been a fan of blush and I
really enjoyed using different brushes and applying using varied
angles of my face to create different looks. For along time, I didn’t
realize that bronzer works much in the same way. But back then,
I assumed it was for fair skin girls seeking a more sunkissed look.
Guess who was wrong again?
I tried and quickly fell in love with Motives by Loren Ridinger’s
bronzer in Miami Glow. Bronzer works in just the same way as
blush as it highlighst the beautiful features of your face. Plus the
beautiful shimmer effects and the warm shade makes you look
(and feel!) like you just left the beach….sans the sun damage.
Something else that I really loved about this product is the pretty
packaging. The case looks like it came from a high end brand when
you really know you got a bargain! So whether you live down
South all year round or you want to look like you do, grab Miami
Glow right now.
http://www.accidentalsexiness.com/2011/05/13/favorite-friday-motives-pressed-bronzer/
featured on...
WHAT’S AN ESSENTIAL PRODUCT FOR SUMMER?
May 3, 2011
LOREN RIDINGER PROVIDES EXPERT ADVICE ON BRONZERS TO
COMPLETE THE SEASON’S LOOKS.
Goodbye snow showers, hello sunshine! Spring is officially here
and before you know it, afternoons at the pool and beach vacations
are going to start filling up your day calendar. While a little R&R is
good for the soul, too much sun isn’t good for the skin; fake it ‘til
you make it is my motto when getting that coveted golden glow!
For an all-over solution, I am a huge fan of the Body Bling collection
by my dear friend Scott Barnes. Celebrities like Jennifer Lopez and
Kim Kardashian use it regularly—and for good reason! Body Bling
is a shimmering body lotion that can be layered on for a sheer glow
or some serious color, depending on your preference. It’s applied
like regular moisturizer and will simply wash off in the shower: no
weird smell, no zebra streaks and no commitment.
When searching for the perfect powder bronzer, consumers pay
attention to ingredient lists. Does it have titanium dioxide or iron
oxide, which gives the best pigment? Or what about all-natural
ingredients like honeysuckle? I made sure to include honeysuckle
extract in my own Motives Cosmetics Pressed Bronzer because it
is an antioxidant and reduces inflammation. It’s also important to
check for dimethicone because that’s what provides the silky feel
and smooth application.
The right powder bronzer will leave you looking radiant and can
help define the face, neck and décolletage. While testing the
product, note that the substance blends evenly, looks natural and
gives a healthy dose of color, not an orange stain.
Not only is baking on the beach time consuming, risking skin
cancer and sun damage for a tan is not worth it. Burning, and
the inevitable peeling that comes afterwards, isn’t cute. Why
deliberately put your body in harm’s way when you can get the
same results in the privacy of your own home?Bronzer in the
form of lotion or powder is cost-effective, convenient and works
even better than the sun (who wants to deal with tan lines?) at
achieving that flawless glow we all search for come springtime!
http://www.happi.com/expertsopinion/2011/05/03/what%27s_an_essential_product_for_summer%3F
featured on...
INSTANT HAIR THERAPY FOR
THICK STRANDS
March 10, 2011
I’ve had more than one hairdresser comment over
the years that my hair is “as thick as a rope”—and it
never came across as a compliment. Whether I wear it
curly or straight, up or down, use the flat iron or let it
dry naturally, there’s just a lot of it. And, as much as I
know it will come across as completely ungrateful to my
thinner-stranded friends, tackling my mass of hair is a
daily chore that I often dread.
That being said, I’ve never been in the market for a twoin-one shampoo and conditioner. Simply put, they’ve
never worked for me before—and that’s putting it mildly.
I know my hair, and I know I need a lot of conditioner if I
want to be able to even remotely run a brush through it
when I get out of the shower.
But I recently found one that has changed my way of
thinking. Fixx Thick Hair Shampoo & Conditioner’s freshscented wash has serious health-building ingredients
like nettle extract in an ultra-gentle formula. Best of all,
when I blew my hair out, I had a ton of soft, full stands
(without any fluff or frizz) that just looked healthy,
hydrated and good. This cuts my shower time in half and
it works—I can’t think of anything better.
FIXX THICK HAIR SHAMPOO
& CONDITIONER AND
VOLUMIZING BOOST SPRAY:
FIXX, RINSE, REPEAT
March 4, 2011
I tend to shy away from Shampoo/Conditioner inone products – I’ve been somewhat scared off since a
mean battle with a comb and tangled hair left me with
a minor bald spot. But Fixx has fixed me of my fear!
(Pun intended.) The rich lather of the shampoo plus
conditioner rendered my hair soft but not weighed
down. Rarely do you come across a shampoo-andconditioner combo that actually thicker without
creating an unsightly fluffy look. Additionally, it’s a good
shampoo to travel with (one bottle instead of two and
a single-step wash). Creator Loren Ridinger knows a girl
does not have time to mess around when there’s places
to go and people to see (even if she has to steal it from
her husband!)
Designed to replace mousse and gel, the Volumizing
Boost Spray does more than help style your hair. It
offers a surprisingly strong hold (I used it before a
tv appearance this week and had to walk through a
windstorm– not a hair out of place!)- let’s just say it’s
not for the weak of follicle.
Purchase the Shampoo & Conditioner ($16.95) and
Volumizing Boost Spray ($15.95) on Market America.
http://www.newbeauty.com/dailybeauty/entry.aspx?id=4129
http://www.beautysnob.com/2011/03/fixx_thick_hair_shampoo_condit.html
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MOTIVES COSMETICS REVIEW
February 25, 2011
I have to be honest, although I had heard of Motives Cosmetics
By Loren Ridinger I didn’t quite know what they were all about or
how great the quality of the products was. Well, let’s just say I’m
extremely surprised and happy at what I tried out.
Their product selection is huge, they have hundreds of products
from skin care, to makeup, to nail polish and so much more. This
review is just a small look into Motives Cosmetics, but hopefully
you will be reading much more about their company from now on.
The Motives Liquid Eyeliner ($14) creates a dramatic sexy look
within minutes. If you have not tried liquid liner before, this would
be a good place to start because it’s extremely easy to apply. The
result is a beautiful jet black color perfect for all occasions. I wear
black liquid liner religiously, and I think I might die without it.
There are a lot of good ones out there, in fact I haven’t really came
across that many bad ones.
Because I have blue eyes, I like to think black liners bring out my
eyes a bit more and can create a sexy simple look without a ton
of eyeshadow or other eye products. I would recommend Motives
Eyeliner because of the pen applicator and how easy it is to use.
One of my favorite parts of Motives Cosmetics is this beautiful
Shape & Sculpt Duo ($21) The colors are extremely different, it’s a
bit surprising these would be blended together. I found this best
used as a bronzer and highlighter.
Primary Benefits of Motives® Shape & Sculpt Duo:
•Two-in-one highlighter and matte contour powder
•Luxurious formula that glides on smoothly to highlight and sculpt
•Designed for all skin types
•Non-irritant formula
•Paraben, oil and fragrance free
I can’t really pull off the colors together with one swoop of a
brush, but I use the left side for a finishing powder, and the right
side as a bronzer. I’m trying to keep the two separate, because
I have light skin and the two together give me an odd look. But
worn by themselves, they are gorgeous.
My favorite product from Motives is the Lustrafly Mascara ($16.95)
The brush is thick and picks up a lot of product. It can get a bit
messy if you’re not careful. You don’t need an eyelash curler with
this one! It curls rather nicely while volumizing and lengthening
your lashes. It’s very hard for me to find good mascaras, and I tend
to stick to my beloved Maybelline, however this one is definitely
something to try. It could do wonders for even the smallest of
lashes.
Motives by Loren Ridinger is a company that I think deserves for
credit for their outstanding products. I’m really happy with what I
tried out, and I think the mascara is nothing else deserves another
mention. I’m anxious to try their lip products too see if they work
as well as the ones mentioned in this review.
You can purchase Motives Cosmetics at MotivesCosmetics.com
Check out their other products as well, there are hundreds to
choose from! You can also find Motives on Facebook.
http://www.bellasbeautyspot.com/2011/02/motives-cosmetics-review-pic.html