Driving style - santoni for amg

MERCEDES-AMG SANTONI MONOCLE
Driving style
The Santoni for AMG collaboration encompasses both companies’
obsessive attention to detail that results in powerful performances –
in this case an exclusive footwear collection.
santoniforamg.com
Style and substance
A 45 sneaker
Few companies can
boast of perfecting
such high standards
as Santoni and
Mercedes-AMG
The
A 45 is
designed
to meet
the needs
of a
modern
lifestyle
Perfect match
Santoni for AMG
Few companies can boast
of perfecting such high
standards of sophistication
and innovation as Santoni
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latter is a 100 per cent
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and is the group’s techĥ
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result, it’s no surprise that
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as part of an exciting new
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Described by CEO
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car presented at the 2013
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to meet the needs of a modĥ
ern lifestyle, combining vinĥ
tage chic with an outstandĥ
ing durability that suits a
busy schedule of travel,
work and leisure. Like its
automotive counterpart,
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to an individual’s style,
available in a variety of
colours and leathers.
Santoni also produces
an extensive women’s
collection, further demonĥ
strating the sensitivity
to beauty and elegance
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shoemaker is renowned.
The Santoni for AMG
collection also includes
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“handmade masterpieces”,
all Santoni footwear is
produced with passion and
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technological expertise
together with the heritage
of the Santoni brand. The
result: a range of footwear
bursting with character
and excellence.
With the embossed 45 logo
on its side, the A 45 comĦ
bines robust construction
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MERCEDES-AMG SANTONI MONOCLE
“AMG customers, like Santoni customers,
are savvy people that work and play hard”
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Santoni: our mastercraft
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the work on an individual
pair of shoes.
M: These
Q&A
Giuseppe Santoni
CEO, Santoni
MONOCLE:
How did this
collaboration come about?
GIUSEPPE SANTONI:,¶YH
always had a passion for
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has a passion for detail and
quality. We met with the
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started to talk.
M: What
values do you
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responsible for the conĥ
struction and the building
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shoes started life
as racing shoes. How do
they transfer to the street?
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him and we share ideas
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a partnership that’s very
much alive.
GS:
Once you have the race
version, it’s easy to make
an everyday version. You
just have to make them
more comfortable and less
about performance. The
look and the style is also
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quite good at taking care
of that.
Q&A
Mario Spitzner
Director of branding,
Mercedes-AMG
M:
MONOCLE: What
like Santoni customers,
are savvy people that work
hard, play hard and want
to enjoy good things such
as watches, cars and shoes.
They’re also looking into
the materials and the
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end we’re talking to the
same target group.
shared
values make this a perfect
union with Santoni?
will be buying
these shoes?
Exclusivĥ
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is extremely motorsport
and engineering driven
but we’re also manufacturĥ
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craftsmanship.
GS:
M: What
M: Who
Someone who likes
to be contemporary and
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someone who pays a lot
of attention to details.
MERCEDES-AMG SANTONI MONOCLE
MARIO SPITZNER:
was most satisfyĥ
ing about the project?
MS: The
longer you work
together, the more you
Do Santoni and
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customers in common?
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M: What’s
your favourite
thing about these shoes?
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