Fundraising pack

Transcription

Fundraising pack
WELC OME T O TE A M UNICEF
1. Welcome to Team
Unicef
2. H
ow Unicef makes a
difference to children
3. H
ow your fundraising
helps
4. Online fundraising
5. Other ways to fundraise
6. Spreading the word
7. FAQs
8. Thank you
unicef.org.uk/fundraise
T E A M UNI C E F F UNDR A IS IN G PA C K
© Unicef UK/15/Albert Tsang
1. WELC OME T O TE A M UNICEF
Thank you for joining Team Unicef and
supporting us with your fundraising.
Together we can make a lasting difference
for vulnerable children around the world.
The following pages will give you tips and
advice on how to make the most of your
fundraising. Every pound you, your friends,
colleagues and family members raise for
Unicef will make a huge difference to the life of
a child.
t
1. Welcome to Team
Unicef
2. H
ow Unicef makes a
difference to children
3. H
ow your fundraising
helps
4. Online fundraising
Why not join our community of Team Unicef
fundraisers on Facebook and follow us
on Twitter?
5. Other ways to fundraise
We hope you enjoy your experience of
fundraising for Unicef. If you need any
further information or support please do not
hesitate to contact us on 0300 330 5580 or
at [email protected].
7. FAQs
6. Spreading the word
8. Thank you
unicef.org.uk/fundraise
T E A M UNI C E F F UNDR A IS IN G PA C K
© Unicef UK/15/Albert Tsang
2. H OW UNICEF M A K E S A
DIFFERENCE T O CHILDREN
Unicef is the world’s leading organisation
for children, working in over 190 countries.
With your support, we provide life-saving
food, medicine and clean water to children.
The most vulnerable and disadvantaged
children are our priority.
Ibrahim’s story
Thirteen-year-old Ibrahim* was forced to flee
Syria with his family almost two years ago when
the bombing intensified. Just a week after they
left, their house was completely destroyed.
Ibrahim missed two years of school because
of the conflict, but now has a place at a local
school in Irbid thanks to Unicef. We are working
to make sure that local Jordanian schools have
the resources they need to cope with the large
numbers of Syrian refugee children.
Thanks to your support, Unicef has provided 2.8
million children with educational supplies as well
as Unicef-supported safe spaces where they can
take part in activities such as football and have
access to a social worker.
1. Welcome to Team
Unicef
t
2. H
ow Unicef makes a
difference to children
3. H
ow your fundraising
helps
4. Online fundraising
5. Other ways to fundraise
6. Spreading the word
7. FAQs
8. Thank you
unicef.org.uk/fundraise
*Name has been changed to protect identity
T E A M UNI C E F F UNDR A IS IN G PA C K
© UNICEF/UK14-10025/Matas
3. HOW YOUR FUNDR A ISING HELP S
Every pound you raise will make a difference
to vulnerable children around the world, so
please set your target high.
£55 could help 5 families collect
and store clean water with an
emergency water kit
£105 could provide blankets for
25 babies
£220 could protect 2,000 children
from polio by providing lifesaving
vaccinations
£540 could help 160 children
continue their education with
Unicef’s school in a box
1. Welcome to Team
Unicef
2. H
ow Unicef makes a
difference to children
t
3. H
ow your fundraising
helps
4. Online fundraising
5. Other ways to fundraise
6. Spreading the word
7. FAQs
8. Thank you
£990 could supply a tent for a
temporary school or health centre
unicef.org.uk/fundraise
T E A M UNI C E F F UNDR A IS IN G PA C K
© UNICEF/BANA14-01261/Mawa
4. ONLINE FUNDR A ISING
The simplest way to ask friends, family or
colleagues to sponsor you is to set up an online
sponsorship page.
1. Welcome to Team
Unicef
Here’s how to do it:
2. H
ow Unicef makes a
difference to children
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545
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Go to our approved fundraising website,
Justgiving. Select Unicef UK as your charity.
Follow the instructions to set up your page
Choose your fundraising target (the higher it is,
the more children we can help), page title and
team members if you have them
Tell people why you are fundraising for Unicef
and how their donation can make a difference to
the lives of children.
Once your page is set up, email the link to your
friends, family and colleagues, link to your
Facebook page and tweet about it. It’s a good idea
to ask those likely to sponsor you with a larger
amount first to encourage other sponsors to be
just as generous with their gifts.
T E A M UNI C E F F UNDR A IS IN G PA C K
3. H
ow your fundraising
helps
Online sponsorship saves time as you
don’t have to collect donations.It also
reduces our costs so we can spend
more money on helping children. A pdf
of our sponsorship form is attached
should you need this.
Offline donations
Please send in any offline donations
with a copy of this form. Cheques
should be made payable to Unicef UK.
Please bank any cash donations and
send in a personal cheque to cover
the amount. Or, if you have an online
fundraising page it may be easier to
donate to your own page to pay in any
offline sponsorship.
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4. Online fundraising
5. Other ways to fundraise
6. Spreading the word
7. FAQs
8. Thank you
unicef.org.uk/fundraise
© UNICEF/UKLA14-04872/Schermb
5. O THER WAYS T O FUNDR A ISE
There are lots of other fun ways to reach
your fundraising goal. Here are a few ideas
to get you started:
when making your plans.
1. Welcome to Team
Unicef
2. H
ow Unicef makes a
difference to children
Raise £50 – £100 by collecting £1
coins in a jar for a couple of months.
3. H
ow your fundraising
helps
Raise £200 by hosting a quiz night with a raffle.
Charge £5 to enter. Recruit seven teams of six
people and have a raffle on the night to boost
the amount raised.
Raise £600 by packing bags at a supermarket
with a few friends. You can get collecting
buckets and tins by completing the materials
order form.
Raise £1000 by putting on a social event with
food, such as a tribute band evening or barn
dance. Charge for tickets and hold a raffle.
4. Online fundraising
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5. Other ways to fundraise
6. Spreading the word
7. FAQs
8. Thank you
There are lots more ideas on our website.
Make sure you check out our legal guidelines.
T E A M UNI C E F F UNDR A IS IN G PA C K
unicef.org.uk/fundraise
© UNICEFUK/2012/Smith
6. SPRE A DING THE WORD
The more you talk about your fundraising, the more people will
donate, so make sure you publicise what you’re doing.
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Contact your local newspaper/ radio
nn Write a press release including information
such as: When, Who, Where, What and
Why (here is a press template for you to try).
nn Include any photographs.
nn Contact your local newspaper or radio
station and tell them you are raising money
for Unicef. Don’t forget to mention your hard
work and how much money you want
to raise.
nn Make sure the news desk have received
your press release.
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1. Welcome to Team
Unicef
Use social media
2. H
ow Unicef makes a
difference to children
nn U
se photographs and videos to tell people
how you’re raising money for Unicef
and why.
nn Type @Unicef UK in your Facebook posts
and #TeamUnicef on Twitter.
nn Add links to Unicef website.
nn Tag other people.
3. H
ow your fundraising
helps
4
4. Online fundraising
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6Don’t forget that you are fundraising for the
world’s leading organisation for children, so
make sure that what you are saying is relevant
and appropriate.
You can find more information on promoting
your fundraising here.
5. Other ways to fundraise
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6. Spreading the word
7. FAQs
8. Thank you
unicef.org.uk/fundraise
T E A M UNI C E F F UNDR A IS IN G PA C K
© UNICEF/IN11-00107/Crouch
7. FREQUENTLY A SK ED QUE S TIONS
Q:Can I use the Unicef UK logo?
1. Welcome to Team
Unicef
A:As a fundraiser, you can use our ‘in aid of
Unicef’ logo to help promote your event or
challenge. Contact us to find out more.
2. H
ow Unicef makes a
difference to children
Q:How can I get materials such as
collecting tins, balloons and posters to
help me with my fundraising?
3. H
ow your fundraising
helps
A:You can order your Unicef materials using
this form.
4. Online fundraising
Q:How do I send in the money that I raise?
5. Other ways to fundraise
A:Please send in any offline donations using
this form or read the information on page 4.
6. Spreading the word
Q: When will I receive my cycling top?
A: You will receive your running top one month
before the event.
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7. FAQs
8. Thank you
unicef.org.uk/fundraise
T E A M UNI C E F F UNDR A IS IN G PA C K
© Unicef UK/15/Albert Tsang
8. TH A NK YOU
Unicef UK is funded by voluntary contributions and receives no funding from the UN budget. Thank you for
supporting our work and helping to keep children in danger around the world safe.
If you have any further questions please email us or call us on 0300 330 5580.
© UNICEF/HQ12-1520/Alcock