www.nothnagle.com
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www.nothnagle.com
Let our superior marketing plan sell your home: • FASTER • FOR MORE MONEY • WITH LESS HASSLE R O C H E S T E R N E W Y O R K S E R V I N G YO U R R E A L E S TAT E N E E D S S I N C E 19 4 8 . Evynia (Evy) Sostre Licensed Real Estate Salesperson Cell: 585.317.4386 Office: 585.368.7124 Fax: 585.225.9368 Email: [email protected] www.nothnagle.com Evynia (Evy) Sostre Licensed Real Estate Salesperson O: 585.368.7124 | C: 585.317.4386 [email protected] www.nothnagle.com Greece Office 1081 LONG POND ROAD, SUITE 100 ROCHESTER, NY 14626 Why Choose Evy… Buyers My goal is to help you find your “Dream Home.” I am a great listener and patient enough to take the time to get to know you. I am a full-time real estate agent, and will work diligently to keep a close eye on the market and find the best home for you. I will be there to guide you from the beginning to the end of the transaction. I am happy to assist you from the pre-approval process, during all key events and time-frames, right through to the successful closing. Sellers Before and during the pendency of the listing, I will work closely with you to set up a strong marketing plan for the sale of your home. I will assist you in determining how we can make your home more appealing to maintain a competitive edge in the market. For a seller, the end game is to find a buyer. Nothnagle is the broker with the largest market share in the Rochester area. Knowing that, and knowing that your home will be placed on the most active real estate website in the Rochester area, you can rest assured that we will find you a ready, willing and able buyer. I will keep you up to date with the ever-changing real estate market via Nothnagle’s Weekly Market Report. This tool will provide information on relevant recent sales and new competitive listings entering the market. Benefit from hiring me As an agent, my goal is to assist in fulfilling your home buying or selling needs, while maintaining an enjoyable and honest transaction. In a Real Estate transaction, there are many decisions to be made. Communication, management and organization are key elements to achieving your buying and selling goals. I pride myself on being able to educate you through the process, by explaining your options and discussing the outcomes with you. My drive and determination will get the job done! Nothnagle REALTORS Advantage For details on the services listed below and many more search the home page of our Award Winning Website. - Exclusive Home Services Division - Mortgage Services - Superior Marketing Plan - 100% Money Back Guarantee - Home Warranty - Relocation TeamConsumers today Specialties: Buyer Agent, Multi-Family, Residential, Single-Family NOTHNAGLE REALTORS® Innovating and growing since 1948. Nothnagle’s founder, John T. Nothnagle, revolutionized the way real estate was done when he started the company in 1948 using photography as the principle medium. His “Gallery of Homes” concept offered consumers convenience and saved them time spent driving around town to visit multiple homes. Instead they could come to one location and view images of all of the homes for sale, helping them narrow down their search and making showings more productive. Nothnagle REALTORS® continues to operate on the basic principle of using innovative technologies coupled with highly trained professionals to deliver top-notch service to our clients. Images of homes are still an important component to what we do; now we deliver the experience through the region’s top real estate website, Nothnagle.com. Under the leadership of our President and CEO, Armand D’Alfonso, Nothnagle continues to be an innovator in the industry not because we are focusing on what works today, but because we’re constantly anticipating “what will be” tomorrow. Let us show you how our 67-year history of innovation and success can work for you, providing you with the results you need to get your home sold faster, for more money and with less hassle! WE WILL MAKE YOUR HOME MORE ATTRACTIVE TO BUYERS Only Nothnagle REALTORS® can offer you a 100% Money Back Guarantee.* With this program, we give your buyer 100% security in the purchase of your home listed with Nothnagle REALTORS®. Experience the 100% difference we can make for you! That’s confidence. www.nothnagle.com *Certain restrictions apply. 1. YOUR HOME IS ON THE INTERNET 24/7 2. 24/7 CALL SERVICE 4. 5. PRINT ADS GUARANTEED NOTHNAGLE SHOWCASE OF HOMES The only way to get your home on TV Agent Name Area SOCIAL MEDIA A FASTER SALE. POST CARDS 7. NOTHNAGLE 4-SALE LINE® 3. 6. 8. Phone # PC # Address Price INTEROFFICE/COMPANY VIDEO TOURS ONLINE BROCHURES 9. 10. A HIGHER PRICE. BROKER’S OPEN LESS HASSLE. Today REVIEW COMPARATIVE MARKET ANALYSIS LISTING FLOW CHART Order Yard Sign Speak with Seller Meet with Seller Establish price MEET WITH HOMEOWNER, FILL Take photos of your home for OUT LISTING PAPERWORK the MLS PUT PROPERTY ON NOTHNAGLE.COM, IN MLS SYSTEM & OTHER WEBSITES Upload Photos WE ARE ON THE MARKET Order Marketing Materials Professionally narrated tours CONTACT PROSPECTS AND MONITOR MARKET REACTION Report to Seller SET UP SHOWINGS Report to Seller WRITE ADS AND SUBMIT ADVERTISING Speak with Seller SCHEDULE OPEN HOUSES Photo gallery Nothnagle.tv Set up media tracking system (Provide Feedback) Featured in Gallery of Homes Insert Net Sheet Market Update Meeting Meet with Seller Speak with Seller OFFER RECEIVED OFFER NEGOTIATED AND ACCEPTED Negotiation Qualify Buyer Earnest Money Counter Offer SALE PENDING Report to Seller ATTORNEY APPROVALS Coordinate with Seller INSPECTIONS SCHEDULED (Negotiated and Approved) Negotiate Repairs MORTGAGE COMPANY Verifications APPRAISAL WITH SELLER UNDERWRITING Report to Seller Coordinate with Seller LOAN APPROVAL TITLE COMPANY Title Search CLOSING DATE SCHEDULED WITH ALL PERTINENT PARTIES Schedule final walk-through PROVIDE SELLER WITH PRE-CLOSING CHECKLIST Report to Seller CLOSING; DEED TRANSFERRED AND RECORDED SOLD! Approve We advertise your home Where buyers are looking In Print Online ROCHESTER’S #1 READ NEWSPAPER ROCHESTER’S #1 TRAFFICKED REAL ESTATE WEBSITE Recent Scarborough research has shown that nearly 7 out of 10 adults read either the print or online version of the Democrat and Chronicle each week! Your listing in print drives even more traffic to your listing on Nothnagle.com because your property has its own web address printed in the ad! Nothnagle.com has over 30,000 listings you won’t find on other national real estate sites. With over 4.5 million visits in 2014, Nothnagle.com is where local buyers are looking for their new home. Agent Name Area Outdoors Phone # PC # Address Price On TV UPSTATE NY’S MOST RECOGNIZED SIGN ROCHESTER’S ONLY HOME SHOW Each Nothnagle yard sign is equipped with a unique Property Code and our 24 hour 4-SALE LINE®, where buyers can call and hear important information about your home while they’re right in front of it. Our sign serves as a symbol of the quality service provided by Nothnagle since 1948. Nothnagle’s Showcase of Homes gets proven results and doubles open house attendance. Viewers can view your home right from their own living room! Our show will now be on Rochester’s number 1 viewed TV station for people planning to buy a home, 13WHAM-TV. When you want everyone to see your listing online, list it on Nothnagle.com Over 4.5 Million visits last year! Some companies talk about the number of visitors to national websites. But real estate is a local business. So what matters is the amount of local traffic from the website to your listings. Nothnagle listings always appear first, at the top of search results. 40,326 All the listings. All the time. 90% * NEARLY LEADS FROM WEB FORMS IN 2014 OF VISITORS ARE LOCAL TRAFFIC FROM NEW YORK STATE Nothnagle agents get 100% of their web leads, 100% of the time. nothnagle.com DESKTOP Over 4.5 Million visits in 2014 6 Minutes 45 Seconds 9.8 Pages average duration of visit average views per visit m.nothnagle.com Nearly 2.6 Million 5 Minutes 16 Seconds 7.5 Pages MOBILE page views in 2014 average duration of visit average views per visit 60% were returning visitors 55% were returning visitors 40% were new visitors 45% were new visitors *89.63% of visits to Nothnagle.com came from IP addresses located in NYS according to Experion Hitwise for 12 rolling weeks ending January 4, 2015. Democratandchronicle.com MONTHLY AVERAGES WEBSITE PAGE VIEWS 14.9 MILLION** WEBSITE UNIQUE VISITORS 406K+* *Comscore. November 2014. **Omniture reporting. November 2014. Our entire website is hosted and has its own tab on 13wham.com 13wham.com MONTHLY AVERAGES WEBSITE PAGE VIEWS 2.4 MILLION • WEBSITE UNIQUE VISITORS 619K+ APP PAGES VIEWS 1.9 MILLION NOTHNAGLE 4-SALE LINE ® WORKING 24/7 FOR OUR CLIENTS SINCE 1993. Nothnagle’s 4-SALE LINE tracking system helps to accurately communicate where leads on your house are coming from. Your house will be assigned a unique 5 digit property code for every source we advertise your home. So, when interested buyers call, we are then able to track where the leads are coming from, and report this information back to you. PC 334451 Example: If a buyer is in front of your home and calls the 4-SALE LINE and enters your property code ending in “1,” your agent will receive a notification. Often, your agent can call the interested buyer immediately back while they are still in front of your home to schedule an appointment! Property Code Key: 0 Open House Ads 1 Yard Sign 2 Democrat & Chronicle/Buffalo News 3 Internet Video 4 Marketing Materials and Postcards 5 Television Show 6 MLS, Confirmation of Data 7 Other Publication or Promotion 8 Nothnagle.com and Websites 9 Property Search A FASTER SALE. A HIGHER PRICE. LESS HASSLE. Instant feedback and more buyer leads. Nothnagle’s technology keeps our agents informed with the most up-to-date information regarding your property and its market status. Our lead system can accurately keep track of who has shown interest in your property, and from where. Name Email Source Ë WIRELESS CALLER Yard Sign Ë Ë WIRELESS CALLER Yard Sign Ë Ë John Doe Sr. Newspaper Ads Ë John Doe Sr. Newspaper Ads Ë Ë - Phone #: 555-123-4567 Source: Newspaper Ads Registered Date: 1/25/15 Saved Searches: N/A Saved Listings: N/A Notes: N/A Ë Joe Doe [email protected] Television Show Ë Jane Doe [email protected] Email Listing to a Friend i Ë Ë John Doe [email protected] Email Listing to a Friend i Ë Ë Jane R. Doe [email protected] Email Listing to a Friend i Ë Ë John F. Doe Jr. [email protected] Appointment Request i Ë Ë Jane S. Doe [email protected] Agent contact form i Ë Ë Judy Doe [email protected] Nothnagle.com and websites i Ë Ë Jodi Doe [email protected] 2-Line Open House Ads i Ë Ë Jodi James [email protected] Text Message an Agent i Ë A FASTER SALE. A HIGHER PRICE. LESS HASSLE. No other company invests in print ads to sell your home like Nothnagle. The competition would like you to think print advertising is dead. But the truth is, they just don’t want to spend the money. Newspaper advertising is still one of the most effective ways to market your home. It’s true: print advertising does cost money. But we wouldn’t invest over $1 million in local publications if print ads didn’t work. Nothnagle takes the risk to invest in selling your home that the competition does not. 7 10 nearly out of adults* in the Rochester market read either the print edition of the Democrat and Chronicle or its online site at least once a week. Democrat and Chronicle Media Group’s net combined print and digital audience reach has consistently been the highest among local media organizations in all markets measured by Scarborough. nothnagle .com/R11 1111 Print ads drive even more traffic to your home on Nothnagle. com. Your listing will have its own web address, so interested home buyers can go directly to your house! *Base: 713,984 Rochester NDM (Newspaper Designated Market) Adults. Source: 2014 Scarborough Report (Release 2) Nothnagle’s Showcase of Homes gets proven results and doubles open house attendance. Viewers who see your house on TV will then often visit your listing on Nothnagle.com! Our partnership with 13WHAM-TV will help give even more exposure to your home, on Rochester’s number one watched Channel for local adults planning to buy a home. Our #1 rated TV show is on: • Saturday and Sunday mornings on WBGT Channel 18 at 11AM • Sunday mornings on 13WHAM-TV at 11AM RANKED BY PERCENTAGE (%) THAT HAVE WATCHED IN THE PAST 7 DAYS 77.2 13WHAM-ABC 69.8 FOX-Rochester 55.1 WROC-CBS CW-Rochester WHEC-NBC 49.9 40.7 13WHAM-TV is by far the preferred network of local adults planning to buy a home 77.2% of local adults currently planning to buy a home, also watched 13WHAM-TV in the past week. Source: The Media Audit, August 2013, Rochester, NY DMA. Adults 18+, Plan to Buy a Home Next 2 Years. For more information, please contact your account executive at: (585) 334-8700.© 2013 SINCLAIR BROADCAST GROUP Getting the most from Video Marketing If a picture is worth a thousand words, then a video is worth at least a million. That’s why Nothnagle gives you every possible opportunity to market your home with video. Showcase of Homes Our #1 rated TV show is on every Saturday and Sunday morning on WBGT Channel 18 at 11:00AM and Sunday morning on 13WHAM-TV at 11:00AM and helps generate more open house activity. Each week the Showcase of Homes is posted online on Nothnagle.com. Nothnagle.TV Our innovative video web site, Nothnagle.TV, allows buyers to create their own customized TV show to view in high-definition. Buyers choose a location and price range, then view the homes they’re most interested in. Guided Tours This exclusive feature of our web site takes home videos to the next level with narration that highlights all the selling points of your home. YouTube™ Our exclusive YouTube Channel allows viewers see a video of your home and then have the option to contact your agent instantly. Facebook A video of your listings can be seen on the videos tab on the Nothnagle Facebook page. A FASTER SALE. A HIGHER PRICE. LESS HASSLE. Our agents can create resources and tools to give your home even more exposure. Our professional, in-house Marketing Department can create marketing pieces to showcase your home and reach a wide audience of potential buyers via multiple outlets. • FLYERS • BROCHURES • POSTCARDS • EMAIL MARKETING • ONLINE BROCHURES AND SO MUCH MORE! ET 123 ANYWHERE STRE ROCHESTER $124,900 Taxes: $5,341 oms 7 room Ranch • 3 bedro e feet 2.5 baths • 1,345 squar in 1965 Rochester Schools • Built hed garage 0.25 acre lot • 2 car, attac Sally Agent Licensed Associate RE Broker O: (585) 123-4567 C: (585) 987-6543 [email protected] For a detailed message, call (585) 292-8500 pc14654 or www.nothnagle.com/R160386 123 AN YW HE RE AV EN UE , PI T TS FO RD to this charming • Move right in a tree-lined home located on street • Newer roof en and bath • Updated kitch flooring interior • Freshly painted r heater • Newer hot wate For detailed informatio basement, • Partially finished and second fourth bedroom a square full bath add extr footage • Two fireplaces fully fenced • Entertain in your trampoline yard with pool and • Relax on the deck n on this home call our 4-SALE LINE®: (585) 292-8500 PC#12354 OR nothnagle.com/ R123456 ate Real Estate Broker ed Associ SUSIE AGENT Licens com eed. • sagent@nothnagle. accurate but not guarant All information deemed • C: 585-785-4125 O: 585-235-8965 Nothnagle REALTORS® is part of the #4 Real Estate company in the country. Serving 8 States: Michigan, Ohio, Pennsylvania, West Virginia, Virginia, North Carolina, Maryland and New York! 205 COMBINED OFFICES ACROSS 8 STATES 2014 PERFORMANCE: 11.3 Billion COMBINED CLOSED VOLUME 61,776 COMBINED CLOSED TRANSACTIONS $ Put the power of the #4 Real Estate company in the country to work for you! Protecting your property on the Internet Nothnagle REALTORS® has joined a growing number of brokers across the country who are taking greater care to protect our clients and where their properties are displayed on the Internet. While websites like Nothnagle.com are required to operate within strict guidelines regulated by the state licensing authority and the National Association of REALTORS®’ Code of Ethics, other third-party sites do not have to follow these regulations. In fact, many of these sites put making a profit above ensuring the integrity and protection of the data. Websites like these hurt the sale of your home by: • Providing inaccurate data on your home • Showing incorrect estimates on your home’s value • Sending leads on your home to other brokers Our goal is to get exposure for our sellers to the widest pool of prospective buyers. We have decided to limit syndication to the sites we trust, who abide by the same Code of Ethics and rules that we do and who will protect you and your property information. At this time, we will continue to share our listings with: Leading Real Estate Companies of the World and over 550 affiliated brokers (www.LeadingRE.com), connecting you to over 10,000 communities worldwide. Realtor.com, a national site which operates in cooperation with the National Association of REALTORS® HomeFinder.com, a national site that is part of our ongoing partnership with Gannett Newspapers. Over 535 participating Real Estate Brokers in the NYS Alliance of Multiple Listing Services. Your property will be advertised on Nothnagle.com every day, 24 hours a day, 7 days a week until it’s sold! 53% 53% of Nothnagle’s listings are sold in-house through our own network of agents. Across town or across the globe, Nothnagle can help move you from anywhere, to anywhere. Nothnagle is proud to be a member of Leading Real Estate Companies of the World®! 321 OVER 500 FIRMS • 3,500 OFFICES 120,000 ASSOCIATES • OVER 50 COUNTRIES $0 57 $ $ 52 $ 36 $ 29 REALTY EXECUTIVES 82 REAL LIVING $ ERA 118 SOTHEBY’S $ PRUDENTIAL 181 BERKSHIRE HATHAWAY HOME SERVICES 231 KELLER WILLIAMS $100 $ $ RE/MAX $200 240 OVER ONE MILLION TRANSACTIONS VALUED AT $321 BILLION IN ANNUAL HOME SALES CENTURY 21 $ COLDWELL BANKER $ $300 LEADING RE® ANNUAL SALES VOLUME IN BILLION DOLLARS Local Expertise. Global Connections. 23 $ 1-800-295-RELO | WWW.NOTHNAGLE.COM/RELOCATION OUR SERVICES CATEGORIES We can help you get your home ready to sell. Home Services is a one-stop home management center dedicated to assisting Nothnagle clients with any services and/or products needed in the preparation of selling, and coordinating resources to help you with your move. Whether you need a landscaper to spruce up your landscaping, or you need a plumber to fix your leaky sink, we can match you with trusted, reliable companies to get your home ready to sell. Home Services members enjoy exclusive benefits. Each Home Services business partner provides an elevated benefit/savings they do not offer to the general public. 1.866.295.MOVE WWW.NOTHNAGLE.COM/HOMESERVICES • Appliances • Automotive • Basement Remodeling • Bathroom Remodeling • Cable/Internet/Telephone • Chimney & Fireplace • Cleaning • Concrete & Masonry • Decks • Decorating • Design & Construction • Driveways • Electrical Service and Repair • Environmental • Exterior Home Improvements • Fencing • Flooring • Handyman • Health & Fitness • Home Organization • Home Security • Home Staging • Home Theater • Household/Estate Sales • HVAC • Insulation • Insurance & Home Warranties • Kitchen Remodeling • Lawn & Landscaping • Mortgage Services • Moving & Storage • Painting • Pest Elimination • Pet Services • Plumbing • Property Management • Retail • Roofing • Senior Solutions • Septic Services • Snow Plowing • Trash • Windows & Doors Protect yourself from the unexpected with a home warranty. Statistics show a home listed with a home warranty sells 23 days faster and for 4% more money! A FASTER SALE. • Fewer headaches • Affordable rate • Protects the buyer and seller from unforeseen repairs TOTAL CLAIMS PAID OUT IN 2014: 405 $99,056 A HIGHER PRICE. LESS HASSLE. When you list your home with Nothnagle, your agent is backed by over 100 assistants working behind the scenes for you, before, during and after the sale. MARKETING DEPARTMENT | ADVERTISING DEPARTMENT TECHNOLOGY DEPARTMENT | CORPORATE ADMIN GROUP CONSUMER CALL CENTER AND CHAT RELOCATION DEPARTMENT | HOME SERVICES Hello, Here is a summary of last week’s activity on your property and the area. Address: Property Type: Area: Current Price: List Date: MLS#: 123 Main Street Single Family Home Town $180,000 1/24/2015 R123456 Potential buyer inquires on your property Last Week Total 21 1,733 Nothnagle.com Visitors Potential buyer inquires on competing properties in the market For Entire Town Area Last Week Nothnagle.com Visitors 3,288 House Hunter Searches 1,057 4-SALE LINE® Calls 6 For Your Price Range In Town Last Week 4-SALE LINE® Calls 6 House Hunter Searches 642 A better approach to keeping you informed. A home seller has many decisions to make during the home selling process. Keeping you informed with local market information is important to help make the decisions that will ultimately help sell your home. The weekly market report every Tuesday shows: • How many buyers have viewed your listing • Where the lead came from: Website, 4-Sale Line, House Hunter searches • Current competing listings in your area • Sales activity in your area A FASTER SALE. How does this help you? This information will help you make price and marketing adjustments to your listing for a quicker sale by knowing the market and seeing your competition. A HIGHER PRICE. LESS HASSLE. What you get when you list with Nothnagle Most local Website Traffic Top Placement on Search Results ALL inquiries to Listing Agent Guaranteed Print Advertising Company Paid Ads for entire listing period Agent in Complete Control D&C Online Enhanced Placement 72 Publications to Choose from Multiple videos for each listing YouTube with SEO contact links and tracking Guided Tour with contact links and tracking .TV - with contact links and tracking Proprietary 4-SALE Line® Professionally voiced All inquiries to listing agent 100 employees to work for you Marketing In-House design department Advertising Department Local Relocation Department Mobile Website with most traffic Home Services with over 200 vendors Professionally Managed Communication Custom weekly Seller Report Supply & Demand Calculator Web Traffic Reports Media Tracking on Inquiries Enter Listing in MLS Install a Yard Sign Share Listings on Other Brokers’ Websites ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü X X X X $ X X X $ X X X X X X X $ X X X X X X X X X X ü ü ü X X X X $ X X X $ X X X X X X X X X X X X X $ X X X $ X X X X X X X X X X X X X X X X X X X X X X ü ü ü ü ü X X ü ü ü ü X X X X $ X X X $ X X X X X X X $ X X X X X X X X X X ü ü ü $ = Agent Cost Sales Volume Transaction Sides $1,450,000,000 $1,400,000,000 10,000 $1,350,000,000 9,500 $1,300,000,000 9,000 $1,250,000,000 8,500 $1,200,000,000 8,000 $1,150,000,000 7,500 $1,100,000,000 $1,050,000,000 $1,000,000,000 2008 2009 2010 $1,421,313,827 2011 2012 2013 2014 7,000 6,500 IN SALE VOLUME 2014 Rochester & Buffalo Sales Volume 2008 9,568 2009 2010 2011 2012 2013 2014 TRANSACTION SIDES 2014 Rochester & Buffalo Transaction Sides $1,500,000,000 10,000 $1,300,000,000 9,000 $1,100,000,000 8,000 $900,000,000 7,000 $700,000,000 6,000 $500,000,000 5,000 4,000 $300,000,000 3,000 $100,000,000 2,000 1,000 Nothnagle Realty USA Hunt ERA MJ Re/Max Re/Max Keller Plus Realty Williams Peterson Group 9,568 7,543 6,362 Nothnagle Realty USA Hunt ERA 2,959 2,480 2,181 1,972 MJ Keller Re/Max Re/Max Plus Peterson Williams Realty Group *From NYS Alliance of MLS’s. National website traffic doesn’t necessarily mean local buyers. Our traffic is local, the majority of theirs is outside of New York State. 90% * nearly of people using Nothnagle.com to look for their new home are right here in New York State. 89.63% 5.6% of people using Nothnagle.com are from NY Nothnagle.com Zillow.com 89% ReMax.com of people using Zillow.com are from NY 3.8% of people using ReMax.com are from NY 89% 2.03% of people using KW.com are from NY KW.com *89.63% of visits to Nothnagle.com came from IP addresses located in NYS according to Experion Hitwise for 12 rolling weeks ending January 4, 2015. The very best agents. Of course we’re proud of our leading website, exclusive 4-SALE Line®, guaranteed print advertising, personalized marketing reports and video technology. But, ask us about our best tools and we’ll tell you, it’s our agents. Each Nothnagle agent is provided thorough training, access to the latest technology and is backed by a team of over 100 employees working behind the scenes. Nothnagle agents have the best tools and resources to help you buy or sell your home quickly and stress free.
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