Let our superior marketing plan sell your home

Let our superior
marketing plan sell
your home:
• FASTER
• FOR MORE MONEY
• WITH LESS HASSLE
W E S T E R N
N E W
Y O R K
S E R V I N G YO U R R E A L E S TAT E N E E D S S I N C E 19 4 8 .
Melody Overs
Licensed Associate Real Estate Broker
Mobile: 716.867.1048
Fax: 716.932.5458
Office: 716.932.5305
Email: [email protected]
www.melodyovers.com
Melody Overs
Licensed Associate Real Estate Broker
O: 716.932.5305 | C: 716.867.1048
[email protected]
PERSONAL MISSION STATEMENT
My mission is to help people accomplish their real estate goals in a smooth and timely manner.
• Senior Real Estate Specialist ®
• Resident of Western New York for over 30 years
• Background in banking
• Committed church & community volunteer
• Full-time, dedicated professional
• Honest, caring and detail oriented
Awards/Honors
• Nothnagle Gold Sales Award 2013
• Nothangle Silver Sales Award 2014
• Value Builder Program Recognition
Communities Served
• Amherst, Clarence, Williamsville, Lockport, Tonawanda, North Tonawanda, Buffalo Niagara
Specialties
• Residential, Single-Family, Condo/Townhouse, First-Time Home Buyers, Senior Living, Luxury
Designations
• Seniors Real Estate Specialist
www.nothnagle.com
Amherst Office
5462 SHERIDAN DR WILLIAMSVILLE, NY 14221
NOTHNAGLE REALTORS®
Innovating and growing since 1948.
Nothnagle’s founder, John T. Nothnagle, revolutionized the way real estate was done when he started
the company in 1948 using photography as the principle medium. His “Gallery of Homes” concept
offered consumers convenience and saved them time spent driving around town to visit multiple homes.
Instead they could come to one location and view images of all of the homes for sale, helping them
narrow down their search and making showings more productive.
Nothnagle Realtors® continues to operate on the basic principle of using innovative technologies coupled
with highly trained professionals to deliver top-notch service to our clients. Images of homes are still an
important component to what we do; now we deliver the experience through the region’s top
real estate website, Nothnagle.com.
Under the leadership of our President and CEO, Armand D’Alfonso, Nothnagle continues to be an
innovator in the industry not because we are focusing on what works today, but because we’re constantly
anticipating “what will be” tomorrow. Let us show you how our 67-year history of innovation and success
can work for you, providing you with the results you need to get your home sold faster, for more money
and with less hassle!
53%
53% of Nothnagle’s listings are sold
in-house through our own network of agents.
1.
Your home is on
the Internet 24/7
2.
6.
Post Cards
800-295-2797
NOTHNAGLE 4-SALE LINE®
24/7 call service
7.
Interoffice/Company
Video Tours
3.
Print ads
Guaranteed
8.
Online Brochures
4.
5.
Open
Houses
Social
Media
A FASTER SALE.
9.
10.
A HIGHER PRICE.
Broker’s
Open
LESS HASSLE.
Today
Listing
Flow
Chart
Order
Yard Sign
Speak with
Seller
REVIEW COMPARATIVE
MARKET ANALYSIS
Establish
price
MEET WITH HOMEOWNER, FILL
OUT LISTING PAPERWORK
Take photos of
your home for
the MLS
PUT PROPERTY ON
NOTHNAGLE.COM, IN MLS
SYSTEM & OTHER WEBSITES
Upload
Photos
WE ARE ON THE MARKET
Order
Marketing
Materials
Photo
gallery
Professionally
narrated tours
CONTACT PROSPECTS AND
MONITOR MARKET REACTION
Nothnagle.tv
Meet with
Seller
Report to
Seller
SET UP SHOWINGS
Report to
Seller
WRITE ADS AND
SUBMIT ADVERTISING
Speak with
Seller
SCHEDULE OPEN HOUSES
Set up media
tracking system
(Provide Feedback)
Net Sheet
Market Update
Meeting
Meet with
Seller
OFFER RECEIVED
Negotiation
Qualify Buyer
Speak with
Seller
OFFER NEGOTIATED
AND ACCEPTED
Earnest
Money
Counter
Offer
SALE PENDING
Report to
Seller
ATTORNEY APPROVALS
Coordinate
with Seller
INSPECTIONS SCHEDULED
(Negotiated and Approved)
Negotiate
Repairs
MORTGAGE COMPANY
Verifications
APPRAISAL WITH SELLER
UNDERWRITING
Report to
Seller
Coordinate
with Seller
LOAN APPROVAL
TITLE COMPANY
Title
Search
CLOSING DATE SCHEDULED
WITH ALL PERTINENT PARTIES
Schedule final
walk-through
PROVIDE SELLER WITH
PRE-CLOSING CHECKLIST
Report to
Seller
CLOSING; DEED TRANSFERRED
AND RECORDED
SOLD!
Approve
When you want everyone to see your listing online, list it on
Nothnagle.com
Over 4.5 Million visits last year!
Some companies talk about the number of visitors to national websites. But real estate is a local business.
So what matters is the amount of local traffic from the website to your listings.
Nothnagle listings
always appear first,
at the top of
search results.
40,326
LEADS FROM WEB
FORMS IN 2014
All the listings. All the time.
90%
*
NEARLY
OF VISITORS ARE
LOCAL TRAFFIC FROM
NEW YORK STATE
Nothnagle agents get 100% of their web leads, 100% of the time.
nothnagle.com
Over 4.5 Million
visits in 2014
m.nothnagle.com
Nearly 2.6 Million
page views in 2014
DESKTOP
MOBILE
6 Minutes 45 Seconds
average duration of visit
5 Minutes 16 Seconds
average duration of visit
9.8 Pages
average views per visit
7.5 Pages
average views per visit
60%
were returning visitors
55%
were returning visitors
*89.63% of visits to Nothnagle.com came from IP addresses located in NYS according to Experion Hitwise for 12 rolling weeks ending January 4, 2015.
40%
were new visitors
45%
were new visitors
No other company invests in print ads
to sell your home like Nothnagle.
The competition would like you to think print advertising is dead.
But the truth is, they just don’t want to spend the money. Newspaper advertising is
still one of the most effective ways to market your home. It’s true: print advertising does cost
money. But we wouldn’t invest over $1 million in local publications if print ads didn’t work.
Nothnagle takes the risk to invest in selling your home that the competition does not.
nearly
6 10
out of
adults
in Western NY read either the print edition of the
Buffalo News or its online site at least once a week.
Print ads drive even more traffic to
your home on Nothnagle.com. Your
listing will have its own web address,
so interested home buyers can go
directly to your house!
123450
B
/
m
o
.c
e
l
nothnag
*Source: Scarborough Research 2013 R1 Based on integrated newspaper weekly audience reach within the DMA (Designated Market Area)
NOTHNAGLE 4-SALE LINE®
WORKING 24/7 FOR OUR CLIENTS SINCE 1993.
Nothnagle’s 4-SALE LINE tracking system helps to accurately communicate where leads on your house
are coming from. Your house will be assigned a unique 5 digit property code for every source we advertise
your home. So, when interested buyers call, we are then able to track where the leads are coming from, and
report this information back to you.
800-295-2797 PC 334451
Example:
If a buyer is in front of your home and calls the
4-SALE LINE and enters your property code ending
in “1,” your agent will receive a notification. Often,
your agent can call the interested buyer
immediately back while they are still in front of
your home to schedule an appointment!
Property Code Key:
0 Buffalo News
1 Yard Sign
2 Custom Agent Promotion
3 Internet Video
4 Marketing Materials and Postcards
5 Custom Agent Promotion
6 MLS, Confirmation of Data
7 Artvoice/Bee/Pennysaver
8 Nothnagle.com and Websites
9 Property Search
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
Instant feedback and more buyer leads.
Nothnagle’s technology keeps our agents informed with the most up-to-date information
regarding your property and its market status. Our lead system can accurately keep track of who has
shown interest in your property, and from where.
Name
Email
Source
Ë
WIRELESS CALLER
Yard Sign
Ë
Ë
WIRELESS CALLER
Yard Sign
Ë
Ë
John Doe Sr.
Newspaper Ads
Ë
John Doe Sr.
Newspaper Ads
Ë
Ë
-
Phone #: 555-123-4567
Source: Newspaper Ads
Registered Date: 1/25/15
Saved Searches: N/A
Saved Listings: N/A
Notes: N/A
Ë
Joe Doe
[email protected]
Television Show
Ë
Jane Doe
[email protected]
Email Listing to a Friend
i
Ë
Ë
John Doe
[email protected]
Email Listing to a Friend
i
Ë
Ë
Jane R. Doe
[email protected]
Email Listing to a Friend
i
Ë
Ë
John F. Doe Jr.
[email protected]
Appointment Request
i
Ë
Ë
Jane S. Doe
[email protected]
Agent contact form
i
Ë
Ë
Judy Doe
[email protected]
Nothnagle.com and websites
i
Ë
Ë
Jodi Doe
[email protected]
2-Line Open House Ads
i
Ë
Ë
Jodi James
[email protected]
Text Message an Agent
i
Ë
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
Getting the most from Video Marketing
If a picture is worth a thousand words, then a video is worth at least a million.
That’s why Nothnagle gives you every possible opportunity to market your home with video.
Nothnagle.TV
Our innovative video web site, Nothnagle.TV, allows buyers to create their own customized TV show
to view in high-definition. Buyers choose a location and price range, then view the homes they’re
most interested in.
Guided Tours
This exclusive feature of our web site takes home videos to the next level with narration that
highlights all the selling points of your home.
YouTube™
Our exclusive YouTube Channel allows viewers see a video of your home and then have the
option to contact your agent instantly.
Facebook
A video of your listings can be seen on the videos tab on the Nothnagle Facebook page.
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
Our agents can create resources and
tools to give your home even more exposure
Our professional, in-house Marketing Department can create marketing pieces to showcase
your home and reach a wide audience of potential buyers via multiple outlets.
• FLYERS
• BROCHURES
• POSTCARDS
• EMAIL MARKETING
• ONLINE BROCHURES
AND SO MUCH MORE!
Protecting your property on the Internet
Nothnagle REALTORS® has joined a growing number of brokers across the country who are taking greater care
to protect our clients and where their properties are displayed on the Internet. While websites like Nothnagle.
com are required to operate within strict guidelines regulated by the state licensing authority and the National
Association of REALTORS®’ Code of Ethics, other third-party sites do not have to follow these regulations. In fact,
many of these sites put making a profit above ensuring the integrity and protection of the data.
Websites like these
hurt the sale of your home by:
• Providing inaccurate data on your home
• Showing incorrect estimates on your home’s value
• Sending leads on your home to other brokers
Our goal is to get exposure for our sellers to the widest pool of prospective buyers. We have
decided to limit syndication to the sites we trust, who abide by the same Code of Ethics and
rules that we do and who will protect you and your property information. At this time, we will
continue to share our listings with:
Leading Real Estate Companies of the World
and over 550 affiliated brokers (www.LeadingRE.com), connecting
you to over 10,000 communities worldwide.
Realtor.com, a national site which operates in cooperation with
the National Association of REALTORS®
HomeFinder.com, a national site that is part of our ongoing
partnership with Gannett Newspapers.
Over 535 participating Real Estate Brokers in the NYS Alliance of
Multiple Listing Services.
Your property will be advertised on Nothnagle.com every day, 24 hours a day, 7 days a week until it’s sold!
Don’t have time to wait for
your home to get sold?
Nothnagle agents
consistently sell homes
FASTER
*
than our competition
*According to the NYS Alliance of MLSs, Average Days on Market of Nothnagle vs. the combined average of all other Participants.
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
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Local Expertise. Global Connections.
314
$
OVER 500 FIRMS • 3,500 OFFICES
120,000 ASSOCIATES • NEARLY 50 COUNTRIES
28
$
1-800-295-RELO | WWW.NOTHNAGLE.COM/RELOCATION
22
$
REALT Y EXECUTIVES
PRUDENTIAL
44
$
ERA
80
$
SOTHEBY’S
114
$
REAL LIVING
122
$
CENTURY 21
KELLER WILLIAMS
$0
131
$
RE/MAX
$100
221
$
COLDWELL BANKER
$200
BERKSHIRE HATHAWAY
HOME SERVICES
OVER ONE MILLION TRANSACTIONS
VALUED AT $314 BILLION IN ANNUAL HOME SALES
267
$
LEADING RE®
ANNUAL SALES VOLUME IN BILLION DOLLARS
$300
Nothnagle is proud to be a member
of Leading Real Estate Companies
of the World®!
19
$
OUR SERVICES
CATEGORIES
We can help you get your home ready to sell.
Home Services is a one-stop home management center dedicated to
assisting Nothnagle clients with any services and/or products needed
in the preparation of selling, and coordinating resources to help
you with your move.
Whether you need a landscaper to spruce up your landscaping, or you
need a plumber to fix your leaky sink, we can match you with trusted,
reliable companies to get your home ready to sell. Home Services
members enjoy exclusive benefits. Each Home Services business
partner provides an elevated benefit/savings they do not offer to
the general public.
1.866.295.MOVE
WWW.NOTHNAGLE.COM/HOMESERVICES
• Appliances
• Automotive
• Basement Remodeling
• Bathroom Remodeling
• Cable/Internet/Telephone
• Chimney & Fireplace
• Cleaning
• Concrete & Masonry
• Decks
• Decorating
• Design & Construction
• Driveways
• Electrical Service and Repair
• Environmental
• Exterior Home Improvements
• Fencing
• Flooring
• Handyman
• Health & Fitness
• Home Organization
• Home Security
• Home Staging
• Home Theater
• Household/Estate Sales
• HVAC
• Insulation
• Insurance & Home Warranties
• Kitchen Remodeling
• Lawn & Landscaping
• Mortgage Services
• Moving & Storage
• Painting
• Pest Elimination
• Pet Services
• Plumbing
• Property Management
• Retail
• Roofing
• Senior Solutions
• Septic Services
• Snow Plowing
• Trash
• Windows & Doors
Protect yourself from
the unexpected with
a home warranty.
Statistics show a
home listed with a
home warranty sells
23 days
faster and for
4% more
money!
A FASTER SALE.
• Fewer headaches
• Affordable rate
• Protects the buyer and seller
from unforeseen repairs
TOTAL CLAIMS PAID OUT IN 2014: 405
$99,056
A HIGHER PRICE.
LESS HASSLE.
When you list your home with Nothnagle, your agent is backed by over 100
assistants working behind the scenes for you, before, during and after the sale.
MARKETING DEPARTMENT | ADVERTISING DEPARTMENT
TECHNOLOGY DEPARTMENT | CORPORATE ADMIN GROUP
CONSUMER CALL CENTER AND CHAT
RELOCATION DEPARTMENT | HOME SERVICES
Hello,
Here is a summary of last week’s activity on your property and the area.
Address:
Property Type:
Area:
Current Price:
List Date:
MLS#:
123 Main Street
Single Family Home
Town
$180,000
2/24/2015
B123456
Potential buyer inquires on your property
Last Week
Total
21
1,733
Nothnagle.com Visitors
Potential buyer inquires on competing properties in the market
For Entire Town Area
Last Week
Nothnagle.com Visitors
3,288
House Hunter Searches
1,057
4-SALE LINE® Calls
6
For Your Price Range In Town
Last Week
4-SALE LINE® Calls
6
House Hunter Searches
642
A better approach to keeping you informed.
A home seller has many decisions to make during the home selling process. Keeping you informed with
local market information is important to help make the decisions that will ultimately help sell your home.
The weekly market report every Tuesday shows:
• How many buyers have viewed your listing
• Where the lead came from:
Website, 4-Sale Line, House Hunter searches
• Current competing listings in your area
• Sales activity in your area
A FASTER SALE.
How does this help you?
This information will help you make price
and marketing adjustments to your listing
for a quicker sale by knowing the market and
seeing your competition.
A HIGHER PRICE.
LESS HASSLE.
What you get when you list with Nothnagle
Most local Website Traffic
Top Placement on Search Results
ALL inquiries to Listing Agent
Guaranteed Print Advertising
Company Paid Ads for entire listing period
Agent in Complete Control
72 Publications to Choose from
Multiple videos for each listing
YouTube with SEO contact links and tracking
Guided Tour with contact links and tracking
.TV - with contact links and tracking
Proprietary 4-SALE Line®
Professionally voiced
All inquiries to listing agent
100 employees to work for you
Marketing In-House design department
Advertising Department
Local Relocation Department
Mobile Website with most traffic
Home Services with over 200 vendors
Professionally Managed
Communication
Custom weekly Seller Report
Supply & Demand Calculator
Web Traffic Reports
Media Tracking on Inquiries
Enter Listing in MLS
Install a Yard Sign
Share Listings on Other Brokers’ Websites
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$ = Agent Cost
Sales Volume
Transaction Sides
$1,450,000,000
$1,400,000,000
10,000
$1,350,000,000
9,500
$1,300,000,000
9,000
$1,250,000,000
8,500
$1,200,000,000
8,000
$1,150,000,000
7,500
$1,100,000,000
$1,050,000,000
$1,000,000,000
2008
2009
2010
$1,421,313,827
2011
2012
2013
2014
7,000
6,500
IN SALE VOLUME
2014 Rochester & Buffalo Sales Volume
2008
9,568
2009
2010
2011
2012
2013
2014
TRANSACTION SIDES
2014 Rochester & Buffalo Transaction Sides
$1,500,000,000
10,000
$1,300,000,000
9,000
$1,100,000,000
8,000
$900,000,000
7,000
$700,000,000
6,000
$500,000,000
5,000
4,000
$300,000,000
3,000
$100,000,000
2,000
1,000
Nothnagle Realty
USA
Hunt
ERA
Re/Max Re/Max Keller
MJ
Realty
Plus
Williams Peterson
Group
9,568
7,543
6,362
Nothnagle Realty
USA
Hunt
ERA
2,959
2,480
2,181
1,972
Re/Max Re/Max
MJ
Keller
Realty
Plus Peterson Williams
Group
*From NYS Alliance of MLS’s.
National website traffic doesn’t necessarily mean local buyers.
Our traffic is local, the majority of theirs is outside of New York State.
90%
*
nearly
of people using Nothnagle.com to look for their
new home are right here in New York State.
89.63%
5.6%
of people
using Nothnagle.com
are from NY
Nothnagle.com
Zillow.com
89%
ReMax.com
of people
using Zillow.com
are from NY
3.8%
of people
using ReMax.com
are from NY
89%
2.03%
of people
using KW.com
are from NY
KW.com
*89.63% of visits to Nothnagle.com came from IP addresses located in NYS according to Experion Hitwise for 12 rolling weeks ending January 4, 2015.
The
very
best
agents.
Of course we’re proud of our leading website, exclusive 4-SALE Line®, guaranteed
print advertising, personalized marketing reports and video technology. But, ask
us about our best tools and we’ll tell you, it’s our agents.
Each Nothnagle agent is provided thorough training, access to the latest
technology and is backed by a team of over 100 employees working behind the
scenes. Nothnagle agents have the best tools and resources to help you buy or
sell your home quickly and stress free.