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Market Leader Professional
CENTURY 21® Business Builder℠ Add-Ons
SNEAK PEEK
Grow your business with premium additions from Market Leader
Are you committed to growing your business even more? Market Leader Professional is a set of powerful features, all
seamlessly integrated into CENTURY 21® Business Builder , that will help you generate more leads and close more business.
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Lead-generating website with MLS search
Capture and engage more leads with a Market Leader Professional website
Market Leader websites are optimized to convert visitors into leads. Consumers
get full MLS search capabilities, helpful listing alerts, and detailed neighborhood
data and market trends, making you the sought-after neighborhood resource.
“Smart lead” insights
Get valuable insight on every lead that comes to your website
and target your communications
Separate the buyers from the browsers with detailed insights on all leads
captured with your Market Leader Professional website. As these leads are
entered into your Business Builder CRM, you’ll learn which ones have been
returning to your website, and exactly what properties they have viewed, giving
you the best chance to connect and convert the most promising prospects.
Highlight your listings
Showcase your listings online and offline with one tool
Create an animated “virtual tour” or a single property website whenever
you need to grab buyers’ attention online. Then create a matching property
flyer and “just listed” postcard to spread the word offline, making sure your
listings get maximum marketing exposure every time.
Stay engaged with every contact
Be a marketing powerhouse with the most robust
marketing materials library in the industry
Market Leader Professional’s extended Marketing Center library
includes an additional 4,000 marketing pieces and over 50 automated
drip marketing campaigns. Target your message to every lead and
every contact to easily differentiate yourself from the competition.
Leads Direct
Get guaranteed leads each month
We can send home buyers and sellers straight to you by creating targeted
pay-per-click ads that appear on Google, Bing, and many other Internet search
engines. You’ll only pay for the leads that actually register on your website,
which means you get the maximum return on your advertising investment.
Visit www.marketleader.com/c21/pro or call 1-877-732-8505 to learn more.
Build your business and your
pipeline with exclusive areas
Why spend all of your time chasing down new business? In addition to your Pro website and other lead-generating tools,
Market Leader offers Exclusive Areas to supplement your pipeline with buyer and seller leads — integrated as an add-on to
your Business Builder or Market Leader Professional system
• Reserve your zip code to generate more seller leads
• Secure your city to get in front of more buyers
• Be the recognized real estate expert in your area
HouseValues.com—Reserve your zip code for seller leads
HouseValues.com provides real estate professionals with an exclusive zip code for seller leads! Prospective sellers who want
to find the value of their home register on HouseValues.com for a seller’s market report. They are then delivered as leads
straight to your CENTURY 21® Business Builder CRM.
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When you reserve your zip code, you’ll be the only agent to receive those seller leads—positioning you as the local real
estate expert.
CENTURY 21
Real Estate Professional
JustListed.com—Secure your area for buyer leads
Secure your exclusive area for buyer leads through JustListed.com! Motivated buyers searching for homes that match their
buying criteria can register on JustListed.com to receive daily and weekly email updates. These leads are then delivered
directly to you—and with Business Builder or Market Leader Professional, you have the right tools to quickly follow up and
engage them.
CENTURY 21
Real Estate Professional
CENTURY 21 and the CENTURY 21 logo are registered service marks owned by Century 21 Real Estate LLC and used with permission. CENTURY 21 Real Estate LLC supports the principles of the
Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Neither CENTURY 21 Real Estate LLC, nor any of its franchisees or other affiliated companies,
including Realogy Corporation, provides any product or service described herein. Not all products or services are available in all states. All products and services are provided by the applicable
service provider described herein.
Visit www.marketleader.com/c21/pro or call 1-877-732-8505 to learn more.