Manging knowledge spaghetti

Managing
knowledge
spaghetti
John Bessant
October 2011
The innovation imperative ...
New response needed
Low
uncertainty
High
uncertainty
Old response appropriate
Three challenges ……..
• Spengler …..
• Spaghetti …..
• Sappho .....
When did you last use your
Spengler?
Invention is not enough
Musical flamethrower
Gas-filled umbrella
Decoy ducks & stay dry!
Foetus Walkman
Cheese-flavoured cigarette
Understanding innovation
How we think about something….
… shapes the way we manage it
Partial models of innovation …
M
an
t
c
a
f
u
g
n
i
r
u
Sta
tur r
ns
h
g
i
gy
H
o
l
no
h
tec
Innovation
=
invention
e
g
d
le
w sh
o
u
Kn p
Radical
change
Ma
r ke
led t
Three challenges ……..
• Spengler …..
• Spaghetti …..
How innovation happens?
Process
Success (?)
How it really happens ...
The knowledge spaghetti challenge
• Knowledge rich world - $750bn R&D, 7bn
people, increasingly global and virtual
• The old innovation challenge, but new context:
– How to find knowledge?
– How to deploy knowledge?
– How to explore and exploit?
• How to connect?
Open innovation
Spenglers to spaghetti - innovation is
about connections …
•
•
•
•
it’s a multi-player game – open innovation
complex knowledge flows, not just knowledge creation
the spaghetti model of innovation – inside and outside
mix’n’match - ‘recombinant’ innovation
Innovation is a solo act?
Spenglers to spaghetti - innovation is
about connections …
•
•
•
•
•
it’s a multi-player game – open innovation
complex knowledge flows, not just knowledge creation
the spaghetti model of innovation – inside and outside
mix’n’match - ‘recombinant’ innovation
How to make it happen? - brokers, bridges,
gatekeepers, connectors, culture, process….
Three challenges ……..
• Spengler …..
• Spaghetti …..
• Sappho .....
How to make half a
million dollars PROFIT
each month with no risk,
no MBA, no capital
investment, and (almost)
no employees
Get: 800 submissions per week; Print:
about 4 new products each week; this
makes 50,000 to 65,000 shirts a month.
A winning designer gets $2000
- this is great money for these
guys.
But the biggest money is for us: $18m sales,
35% profit margin – and all this with much fun
and less than 20 employees
The transformation of LEGO
NEW!
2000
Mosaic
2001
My Own
Train
2002
My Own
Creation
2003
LEGO Digital
Designer
2004
LEGO
Factory
2006
LEGO Factory
(Online Customization)
2008
???
Working with knowledge spaghetti
• Emerging ‘industry’ around making
connections – new services, new roles and
functions, new culture for innovation
• Information/communication technology (ICT)
tools
• Design methods and thinking
5 categories of ICT tools for OCI
Screenshot Googlelunarxprize
Kurze Beschreibung in Notizen
Netnography – online communities as source of innovation
Cosmetic applicators
Professional tanning booth „mystic tanning“
Adjustable professional airbrush pistol
Tanning Disasters
S: MY GOD!!!!!!!! THIS SOOOOOOOOOO HAPPENED TO ME!!!! i absalutely HATE the jergens natural glow
now. my neck was sooo blotchy and my dad told me i looked like i had a skin disease!!!!!!! it was impossible to
scrub off the remaining parts!! i scrubbed and scrubbed at my neck with a lufa until my skin was red but the
blotches still wouldnt come off!!! i ALSO have the jergens natural glow for the face(which was the biggest waste of
money) because ya! i would apply it before iwent to bed and the next morning-NOTHING!! it didnt even work
and it stunk horribly and gave me a stuffy nose!! i will NEVER use this line again!!!!!!
TanSweetHrt4Hi
Challenge of De-Tanning
Source: www.iamtan.com / no date and time available
Q: I know we talked about this a little while ago, but I tried using nail polish remover to make sure the
corners of my nails didn't get orange, but it didn't work. Normally I just clip my nails really short so if
there is discoloration you can't really tell that much, but it's really starting to bug me. The nail polish
remover is acetone free... does that make a difference?
Source: www.sunless.com / 10-29-06 20:01 until 10-31-06 08:39
Jamie A
Different seasons – different tanning habits
S: Fall and winter is a good time for new people to practice or for those of us who like to experiement with
new techniques. Mistakes are hidden under long pants and long sleeves.
Source: www.sunless.com / 10-31-06 07:25
Laurie lu
Racoon Eyes and cosmetical corrective
I think that I have the worst racoon eyes in the world. Everyone at the gym I work at has let me know
that my eyes are REALLY WHITE. I looked at a pic of me from a few days ago and it looked like my
eyes where glowing in the dark! You gotta wear the goggles when you use a tanning bed so I think the
best solution unfortuneatly would be to use sunless tanner.
rocker-tan
Source: www.iamtan.com
Innovation
markets
Innovation
contests
Innovation
technologies
Innovation
communities
Innovation
toolkits
Innovation
markets
Innovation
contests
Innovation
technologies
Innovation
communities
Innovation
toolkits
> Title of item: Flat Knot
> Function: fruit bowl
CNC version
> materials: 1mm stainless steel sheet (mirror finish).
> Dimensions: 55cm x 45cm, W 25cm L 45cm H 19cm after
folding.
> Information file format: DXF, DWG
> Information output device: CNC laser cutter.
> Information output medium: 1mm stainless steel sheet,
directly from file.
> User production skill level: intermediate.
> User modification skill level: high
> |
Open Design by Ronen Kadushin
OCI tools offer …….
Unlimited participation
WWW
Local dispersion
SH1
Speed of interaction
Global memory
Slide 48
SH1
dispersion anstelle von distribution richtig?
Stefan Hallerstede, 1/26/2010
Design methods
•
•
•
•
•
Help articulate latent and hidden needs
Ethnography
Prototyping
Simulation
Storytelling and metaphor
The SAPPHO challenge ....
•
•
•
•
•
Project SAPPHO, Sussex University, 1972
Users matter in innovation!!!
Users aren’t passive (especially in services)
Active users and the ‘democratization of innovation’
Working with ‘extreme users’ and disruptive innovation
Emerging futures for innovation ……..
• Acceleration of well established trajectories
– Open search
– Open involvement
– Open stakeholder participation
• Technologically and socially enabled
• Emergent properties around ‘open
collective innovation’
Summary
•
•
•
•
Innovation matters – survival and growth
Requires active management
Moving target requires dynamic capability
Challenges across the innovation system –
rethinking our approaches
• More of? Less of? Different?
• Need to learn new tricks ……
Learning isn’t easy ….
“… Here is Edward Bear, coming
downstairs now, bump, bump,
bump, on the back of his head,
behind Christopher Robin. It is,
as far as he knows, the only way
of coming downstairs, but sometimes
he feels that there really is another
way, if only he could stop bumping
for a moment and think of it .… “
Further resources
• Cases, tools, further reading – ‘Managing
innovation’ book and www.managinginnovation.com
• AIM – Advanced Institute for Management
Research – www.aimresearch.org