Online Media Kit - San Francisco Examiner

Online Media Kit - San Francisco Examiner

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ABOUT THE SAN FRANCISCO EXAMINER
The San Francisco Examiner is paving the way for the
future of news and changing the way people think
about daily local newspapers. The San Francisco Examiner uses a direct marketing approach to home deliver
news to households throughout San Francisco and the
Peninsula.
Our exclusive local reporting, combined with national
and world coverage, gives readers a complete package.
The paper is delivered free and is available via rack
distribution in high-impact commuter locations such as
BART and Caltrain stations, upscale neighborhoods and,
of course, digitally through website and mobile site.
The San Francisco Examiner delivers hard-hitting daily
news, wrapped up in a bold, colorful, concise issue.
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READER PROFILE
EDUCATED, AFFLUENT AND ENJOY THE GOOD LIFE
The San Francisco Examiner engages a new audience that chooses to consume information quickly
and from trusted sources. San Francisco Examiner readers are professionals, commuters, affluent
homeowners, and local residents. Whether they work, live or regularly visit San Francisco, they want
to be informed, involved, and in the know about local issues that affect them.
AGE
21-34
22.2%
35-44
16.4%
45-54
26.3%
SINGLE
55-64
22.8%
65+
9.4%
47.7%
GENDER
66.1%
MARRIED
44.4%
57.2%
COLLEGE EDUCATED
49.7%
50.3%
MALE
FEMALE
38.2%
$50K+ HH INCOME
33.9%
MALE
FEMALE
70.1%
EXAMINER READERS
SF MARKET
52%
75.4%
37%
SOURCE: VAC READERSHIP SURVEY
DAILY FEATURES
ARTS SECTION
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SUNDAY
X
X
X
X
X
X
CAREERS & EDUCATION
X
X
DRINKS
HEALTHY LIVING
X
X
LEGAL COLUMN
X
X
X
LOCAVORE
X
OPINION
X
X
X
X
X
X
MIXOLOGY
X
MOVIES
X
X
X
MUSIC
X
X
X
SPORTS
X
X
X
X
X
X
SF/PEN/WIRE NEWS
X
X
X
X
X
X
THEATER
SAN FRANCISCO EXAMINER
REVISED 3/30/15
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X
835 MARKET STREET, SUITE 550, SAN FRANCISCO CA 94103
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SFEXAMINER.COM
CIRCULATION
With the highest circulation in San
Francisco and on the Peninsula, The
San Francisco Examiner allows you
to own the San Francisco and San
Mateo County markets through a
number of different media channels.
PRINT
CIRCULATION
SUNDAY
THURSDAY
San Francisco
Peninsula
135,204
119,798
95,455
59,556
FULL RUN
READERSHIP
255,002
561,004
155,011
341,024
CIRCULATION
M/T/W/F
FULL RUN
READERSHIP
65,000
143,000
*ZIP NOT DELIVERED
94109
94104
94102
94121 94118
SAN FRANCISCO 94117
94107
94122
94114
94116
94131 94110
TOTAL MONDAY,
TUESDAY, WEDNESDAY
& FRIDAY CIRCULATION:
94129*
65,000
THURSDAY HOME
DELIVERY CIRCULATION:
94132
155,011
94124
94127
94134
94112
DALY CITY
TOTAL SUNDAY
CIRCULATION:
94014
94015
255,002
94005
SOUTH SAN FRANCISCO
94080
ONLINE*
SAN BRUNO
94066
MONTHLY ONLINE
NUMBERS:
SF AIRPORT
94128*
MILLBRAE
94030
470,487
UNIQUE VISITORS
BURLINGAME
909,193
94401
FOSTER CITY
94010
PAGE VIEWS
94404
94402
1.72
AVERAGE PAGES/VISIT
NEWSLETTER
SUBSCRIBERS:
SAN MATEO
94403
94065
94002
BELMONT
94063
REDWOOD CITY
94070
SAN CARLOS
5,600+
WOODSIDE
MENLO PARK
94061
94025
OPT IN SUBSCRIBERS
*Source: Google Analytics
January 2014
SAN FRANCISCO EXAMINER
REVISED 3/30/15
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415.359.2600
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PRINT GUIDELINES
DEADLINES
EDITION
SPACE RESERVATION
AD MATERIALS DUE
CAMERA-READY ADS
ALL ADS OK’D
DISPLAY ADS
THURSDAY
MONDAY - 3PM
MONDAY - 4PM
TUESDAY - 5PM
WEDNESDAY - 10AM
(ROP & CLASSIFIEDS)
SUNDAY
REAL ESTATE
CLASSIFIED LINERS
PRE-PRINTED
INSERTS
SUNDAY + FRIDAY
WEDNESDAY - NOON WEDNESDAY - 4PM
FRIDAY - NOON
FRIDAY - 1PM
DAILY STREET
2 DAYS PRIOR - 3PM
3 DAYS PRIOR - 4PM
1 DAY PRIOR - 10AM
1 DAY PRIOR - NOON
SAN FRANCISCO
WEDNESDAY - 3PM
WEDNESDAY - 3PM
FRIDAY - 10AM
FRIDAY - 1PM
PENINSULA
WEDNESDAY - 3PM
WEDNESDAY - 3PM
FRIDAY - 10AM
FRIDAY - 1PM
THURSDAY
WEDNESDAY - 2PM
SUNDAY
FRIDAY - 2PM
DAILY STREET
1 DAY PRIOR - 2PM
THURSDAY
10 BUSINESS DAYS PRIOR
6 BUSINESS DAYS
SUNDAY
10 BUSINESS DAYS PRIOR
8 BUSINESS DAYS PRIOR
PRINT AD SIZES
SIZE
DIMENSIONS (W X H)
DOUBLE TRUCK (10COL X 10.25") 21” X 10.25"
FULL PAGE (5COL X 10.25")
10.125” X 10.25"
4/5 VERT (4COL X 10.25")
8.067" X 10.25"
3/4 HORIZ (5COL X 7.646")
10.125” X 7.646”
DOUBLE TRUCK CENTER SPREAD
FULL PAGE
4/5 VERTICAL
3/4 HORIZONTAL
JUNIOR PAGE
3/5 VERTICAL
1/2 VERTICAL
1/2 HORIZONTAL
2/5 VERTICAL
3/10 VERTICAL
3/10 HORIZONTAL
1/5 VERTICAL
1/4 HORIZONTAL
1/5 HORIZONTAL
1/7 HORIZONTAL
1/10 HORIZONTAL
FULL COLUMN
1/7 VERTICAL
1/10 VERTICAL
JUNIOR PAGE (4COL X 7.646") 8.067” X 7.646”
3/5 VERT (3COL X 10.25")
6.01” X 10.25”
2/5 VERT (2COL X 10.25")
3.95” X 10.25”
1/2 VERT (3COL X 7.646")
6.01” X 7.646”
1/2 HORIZ (5COL X 5.042")
10.125” X 5.042”
3/10 VERT (2COL X 7.646")
3.95” X 7.646”
3/10 HORIZ (3COL X 5.042")
6.01” X 5.042”
1/5 VERT (2COL X 5.042")
3.95” X 5.042”
1/4 HORIZ (5COL X 2.437")
10.125” X 2.437”
1/5 HORIZ (4COL X 2.437")
8.067” X 2.437”
1/7 HORIZ (3COL X 2.437")
6.01” X 2.437”
1/10 HORIZ (2COL X 2.437")
3.95” X 2.437”
FULL COLUMN (1COL X 10.25")
1.89” X 10.25”
1/7 VERT (1COL X 7.646")
1.89” X 7.646”
1/10 VERTICAL (1COL X 5.042")
1.89” X 5.042”
1/15 VERTICAL (1COL X 3.739")
1.89” X 3.739”
1/20 VERTICAL (1COL X 2.437") 1.89” X 2.437”
4 PAGE WRAP:
4 PAGE WRAP:
(BACK PAGE & FRONT SHOWN)
(CENTER SPREAD)
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pe
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THURSDAY,
JANUARY 29,
2015
| SERVING
SAN
After 64 yea
FRANCISCO,
SAN MATEO
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FRONT WRAP
Re-brand The San Franicsco Examiner with your
own graphics and special message on the front
page, back page and inside spread of the wrap.
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Place your message on the front page, so that it
stands out from the regular paper. News Notes
advertising is removable and can be placed in
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SEE
PAGE
3
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3585 California St., S.F., CA 94118
NEWS NOTES
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SAN FRANCISCO EXAMINER
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NEWS NOTE
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SFEXAMINER.COM
MEDIA CALENDAR
SPECIAL ISSUES
JANUARY
TUE 1/8 Careers and Education
TUE 1/8 Winter Arts Guide
THU 1/22 San Francisco Ballet Guide
FEBRUARY
SUN 2/1 Super Bowl
SUN 2/1 Chinese New Year Section
THU 2/5 American Heart Awareness
THU 2/5 V-Day Section
MON 2/15 Baseball Spring Training
MARCH
SUN 3/1 Chinese New Year Section
SUN 3/1 Spring Training Preview
JUNE
THU 6/4 Summer Guide
THU 6/11 150 Year Anniversary
THU 6/18 Stern Grove Festival: Official Season Guide
WED 6/24 Pride Issue
AUGUST
THU 8/6 Careers and Education
SEPTEMBER
THU 9/3 Fall Arts
MON 9/7 Football Preview
APRIL
THU 4/2 Careers and Education
SUN 4/5 Baseball Season Preview
OCTOBER
THU 10/15 Examine the Best
THU 10/15 Halloween Section
NOVEMBER
THU 11/26 Holiday Gift Guide
MAY
FRI 5/1 Cancer Awareness
DECEMBER
THU 12/3 + 12/17 Holiday Gift Guide
SAN FRANCISCO EXAMINER
REVISED 3/30/15
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415.359.2600
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SFEXAMINER.COM