Ad Intelligence Case Study:

Case Study
Ad Intelligence Case Study:
Machine Zone uses Sensor Tower to
Power Its Competitive Intelligence
Background:
Machine Zone is a global leader in free-to-play mobile gaming. The
publisher’s flagship title, “Game of War – Fire Age,” is the largest
real-time, massively multiplayer mobile game in the world and a
worldwide top free and top grossing application.
To grow its mobile user base, Machine Zone has employed
sustained advertising efforts. With large budgets on mobile video, RTB,
and social networks worldwide, Machine Zone required a partner that
could help it understand trends in the mobile ecosystem and convert
more advertising dollars into loyal users. To provide these crucial
insights into mobile advertising, Machine Zone chose Sensor Tower.
Customer
Key Titles
Challenge:
With a high volume of ad impressions across hundreds of ad networks
and countries, Machine Zone places significant value in generating
quality creative assets. Machine Zone needed a way to holistically
understand the latest creative trends and—more importantly—know
when a competitor has pushed a new ad campaign. Even more,
Machine Zone wanted to see which networks other advertisers use and
get an understanding of those advertisers’ Share of Voice (SoV) in the
United States. SoV helps Machine Zone benchmark against
competitors and also identify which geographies they are actively
targeting.
Solution:
Using Sensor Tower’s Ad Intelligence, Machine Zone can quickly
identify the top advertisers on any given network and dive into their
latest creative assets. Within Ad Intelligence’s Creative Gallery, Machine
Zone can see which creatives their competitors are currently running
and the relative distribution of those creatives on each network.
From Kate Upton to Arnold Schwarzenegger, Machine Zone has
a number of high profile celebrities under its Intellectual Property (IP)
and, as a global category leader in gaming, is a potential target of IP
theft. Likewise, it needs to ensure that networks aren’t running older
creative assets. With Ad Intelligence, Sensor Tower enables Machine
Zone to easily identify infringing and outdated creatives so immediate
action can be taken.
2016 © Sensor Tower Inc. - All Rights Reserved.
Mobile Strike
Game of War
Headquarters
Palo Alto, California
Sensor Tower Products Used
App Intelligence
Ad Intelligence
Results
No. 1 network rank for Mobile Strike
on 10 of 16 ad networks.
sensortower.com
Case Study
Solution (Continued):
Machine Zone also uses Ad Intelligence’s Top Advertisers component
to benchmark its advertising SoV against competitors. Knowing its
current SoV on each ad network helps the company develop a
big-picture understanding of industry strategies.
“Sensor Tower helps us understand the mobile ecosystem and
maximize the potential of mobile advertising in order to efficiently
generate quality, high value users.” said Deepak Gupta, Chief Revenue
Officer of Machine Zone.
Tower helps
“usSensor
understand the
mobile ecosystem and
maximize the potential
of mobile advertising
in order to efficiently
generate quality,
high-value users.
Deepak Gupta
”
Chief Revenue Officer,
Machine Zone
Above: Machine Zone uses Ad Intelligence’s Creative Gallery to study competitor ads.
About Sensor Tower
Results:
Sensor Tower is the leading solution
for mobile marketers and industry
analysts who demand competitive
insights on the mobile economy.
Sensor Tower's product suite
includes: Rankings & Leaderboards,
App Intelligence, Store Intelligence,
and Ad Intelligence.
Machine Zone most recently utilized Sensor Tower data to better
understand its advertising efforts around the global launch of “Mobile
Strike,” the first title from its Epic War studio.
“Sensor Tower has been very helpful for us. We’ve been able to
find markets and networks where we aren’t getting much share of
voice and make adjustments with our campaign strategy,” said Matt
Holland, Analyst at Machine Zone.
The publsher has maintained a top 10 ranked SoV on most of
the ad networks it partners with following the launch of “Mobile Strike”,
and its concentrated advertising efforts have resulted in a substantial
increase in installs. As a result, “Mobile Strike” quickly rose to the No. 1
rank in both the Strategy and Role Playing Game categories on the
Apple App Store.
2016 © Sensor Tower Inc. - All Rights Reserved.
Learn more
Visit sensortower.com/solutions/
ad-intelligence to learn more about
using Sensor Tower to shape your
acquisition strategy.
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