Visit us at: www.ddbcsocal.org - Dairy Deli Bakery Council of So

Transcription

NOVEMBER/DECEMBER 2015
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OFFICIAL PUBLICATION
DDBC of Southern California
www.ddbcsocal.org
In This Issue:
47th National DDBC Seminar
The 47th National DDBC Seminar at the Marriott Cliffs Resort in Dana Point
came off without a hitch behind a stellar line-up of guest speakers, featuring
keynote addresses from Greg McNiff (Albertsons/Vons/Pavilion), Valerie Jabbar
(Ralphs) and others. Everything about the Seminar is covered in photographs,
beginning on Page 14.
Big Cheese Awards
Connie Thatcher (Advantage Sales & Marketing) is the Big Cheese Award honoree for
November and Melissa Griffin (Stater Bros.) is the honoree for December. Find out more
about both Big Cheese recipients beginning on Page 28.
Also in this issue:
A look back at the October and November meetings of the DDBC – Tom Keyes
of John J. Wollak was presented the DDBC’s Lifetime Achievement Award in
October and Election Night was conducted in November; also, there is an
expanded calendar of events; and news from around the industry.
Advertiser index
Advantage Sales
Bonert’s Pies
Cacique, Inc.
GlenOaks
Horizon Sales Corp.
Insight Food Sales
International Coconut
J. Brass Company
Marin Cheese
29-33
26
2
27
13
4
42
7
42
Monterrey
Nasser Co., Inc.
Premier Action Group
Premier Sales Solutions
Progressive Sales/CSM
Sargento
Savi Sales & Marketing
V&V Supremo
42
8
13
30, 31
9
Cover
9
5
More Calendar
Page 42
Advertising, editorial information
For advertising information in the
DDBC News, contact Dalva Fisher at
435-674-3504 or Pacific Rim Publishing Co., P.O. Box 4533, Huntington
Beach, CA 92647. 714-375-3900. FAX:
714-375-3906.
November
3 – DDBC Membership meeting,
Election Night, Embassy Suites Hotel, Garden Grove. Information: 562947-7016.
10-11 – Kosherfest 2015, Meadowlands Expo, Secaucus, NJ. Information: www.kosherfest.com.
11 – Veterans Day.
14 – City of Hope Harvest Festival of Hope, JW Marriott Live, Los
Angeles, 4:30 p.m. Information:
www.cityofhope.org.
26 – Thanksgiving.
December
6-14 – Hanukkah.
25 – Christmas.
2016
January
9 – DDBC Dinner Dance and Installation of Officers, Orange Hill
Restaurant. Information: 562-9477016.
18 – Martin Luther King Jr. birthday.
10 – Perishable Food Council
Winter Gala, Silverado Resort & Spa,
Napa.
Information:
www.perishablefoodcouncil.com.
February
2-3 – California League of Food
Processors Expo, Sacramento Convention Center. Information:
www.clfp.com.
9 – DDBC Awards Night, Embassy Suites Hotel, Garden Grove..
Information: 562-947-7016.
Items to be submitted for editorial
consideration should be sent to: Editor,
DDBC News, P.O. Box 4533, Huntington Beach, CA 92647.
All submissions are subject to editing for style and content.
DDBC NEWS (USPS 152-360, ISSN 00117862) is published 6 times per year for the DDBC
of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington
Beach, CA 92647. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872,
Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872.
Subscription rates are $30 per year. Membership in the DDBC includes a subscription.
Copyright 2012 by the DDBC of Southern California. All rights reserved.
About the cover
Sargento Cheese knows that there
are many options and that everyone’s
taste buds deserve to savor each one
of those options.
Sargento, the Real Cheese people,
gives Real Cheese lovers many options to choose from and for every
occasion.
DDBC News, November/December 2015
3
1/2-page ad here
insight food sales
4-c
new
from deirdre
Insight Food Sales Inc. would like to
congratulate MELISSA GRIFFIN
of Stater Bros for receiving the
Big Cheese Award and recognize
her many contributions to the
high standards of our industry.
Insight Food Sales, Inc.
1938 N. Batavia St. STE. K, Orange, CA 92865 | t 714.685.9323 f 714.685.9773
O FFICIAL P UBLICATION
Dave Daniel, Editor
www.ddbcsocal.org
VOL. LII NO. 6 2015 • ISSN 00117862
Executive Director: Susan Steele
OFFICERS: President: Cheryl Van Den Hende (Monterrey); First Vice
President: Patti Winsell; Second Vice President: Sue Bargsten (DPI Specialty
Foods); Third Vice President: Lisa Juarez (Cacique); Secretary: Cynthia Yarak;
Treasurer: Bill Mackie (Processor’s Marketing and Research); Advisor: Connie
Thatcher (Advantage Sales & Marketing).
DIRECTORS: Tracy Gemoll (Food 4 Less); Matt Hebert (Insight Food
Sales); Dave MacDonald (Stremick’s Heritage Foods); Silvia Quiroz (Cardenas
Markets); Laura Taketomo (Food 4 Less), Nancy Tyler (Acosta), Jim Veregge
(Unified Grocers), Liz Wilson (Ralphs), Miriam Welch (Albertsons).
PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam
Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965;
§Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969;
§Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins,
1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill
Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; §Harold Davis, 1980;
Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale,
1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane
Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry
Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim
Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999;
Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04;
Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008;
Rey Garza, 2009; Lisa Juarez, 2010; Stacy Gilbert, 2011; Neil Swanson, 2012; Bill
Mackie 2013; Connie Thatcher 2014.
HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey,
1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George
Hobbs, 1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus
Simon, 1989; §Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob
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Garcia and §Art Jelin, 1992; §Lou Agrati, 1993; §Bernie Brener, 1994; Mark
Levey, 1995; §Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary
Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom
Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick
Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher
and Rona Reeves, 2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge,
2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser
and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013;
Dave Daniel and Cheryl Kennick, 2014.
RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976;
§Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud”
Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth,
1983; §Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher,
1987; §Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson,
1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie
Porter, 1995; John Brass, 1996; Jim Veregge, 1997; §Bernie Brener; §Jean
Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001;
Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin,
2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve,
2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia
Quiroz, 2013; Laura Taketomo, 2014.
PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A.
“Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon,
2007; Debra Zimmerman, 2012.
LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell,
2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom
Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Mickey Gold, 2012; §Bill
MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014; Kevin
Davis, 2014; Tom Keyes, 2015.
SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976;
§Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken
Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted
Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe
Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth,
1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe,
1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill
Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002;
Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006;
Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy
Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen,
2013; Craig Covell and John Nielsen, 2014.
§ — Deceased.
Congratulations to
Melissa Griffin
of Stater Bros. on
her selection as
Big Cheese for
December 2015.
2015 Award Winners Announced
2015 Award honorees announced
Jim Allumbaugh
DDBC Hall of Fame
Debra Zimmerman
DDBC Hall of Fame
Miriam Welch
Retailer of the Year
Allumbaugh, Zimmerman gain Hall of Fame
Welch, Dolbee also
honored with Retailer,
Supplier awards
A pair of Past Presidents and long-time
active supporters of the Dairy Deli Bakery
Council (DDBC) of Southern California
will be inducted into the DDBC Hall of
Fame in February.
Jim Allumbaugh (Advantage Action) and
Debra Zimmerman (Coastal Marketing
Group) were selected for induction by Past
Presidents of the DDBC at their annual
meeting.
Also, Miriam Welch (Albertsons/Vons/
Pavilions) will be honored as the 2015
Retailer of the Year and Barbara Dolbee
(Bonert’s Pies) is the Supplier of the Year.
“Each of these individuals have
tremendous histories with the DDBC and
are worthy of these honors,” said Cheryl
Van Den Hende the 2015 President of the
organization.
Allumbaugh, who was DDBC President
in 1995 began his association with the
DDBC with Normark & Associates before
6
Barbara Dolbee
Supplier of the Year
forming Resource Food Sales, which later
morphed into Advantage Action, one of the
largest brokerages in the nation. He recently
announced his retirement after 40 years in
the business.
Zimmerman currently is co-owner with
husband Ed of Coastal Marketing Group.
She was DDBC President in 1999 and was
a chairman of many different Council
Committees.
Welch has kept many plates spinning this
year as Albertsons acquired Safeway stores,
including Vons/Pavilions in Southern
California. The merging of the three formats
has created one of the largest divisions of
any supermarket chain in the country.
Dolbee has been with Bonert’s Pies for
12 years and is one of the first ones to step
up when a volunteer is needed. Her
company, which produces award-winning
pies, has been supplying desserts at most
DDBC membership functions for several
years.
Each honoree will be featured in separate
stories in the January-February issue of
DDBC News and will be presented their
Awards at the February 9 membership
meeting at the Embassy Suites Hotel in
Garden Grove.
Congratulatory advertisements are
available by contacting Dalva Fisher at 435674-3504.
CONGRATULATIONS
connie thatcher
Melissa Griffin
advantage sales
& Marketing
november 2015
Stater bros.
december 2015
We are proud to salute both
new DDBC Big Cheese Award
Winners. Such a great honor!
1518 Arrow Highway, Suite E, La Verne, CA 91750
(909) 392-9650 Office (909) 392-9680 Fax jbrasscompany.com
Happy Holidays from your 2015-16
DDBC Board of Directors & Staff
We are thinking of you this time of year,
Wishing you happiness, joy, and cheer.
May all your days be warm and bright,
And your nights enhanced by holiday
light.
Enjoy your delectable holiday foods,
As parties and gifts create holiday
moods.
Favorite people play a meaningful part,
While treasured rituals warm your heart.
You are special to us in many ways,
So we wish you Happy Holidays!
1/2-page ad here
nasser co., inc.
4-c
new
direct to you
8
CONGRATULATIONS!
1/2-page ad here
We are proud to congratulate
progressive sales/CSM baking
4-c
Melissa Griffin on her great
new
from deirdre
honor of being named DDBC’s
Big Cheese for December 2015.
1/2-page ad here
savi food sales
4-c
new
from deirdre
SAVI Sales & Marketing, along
with it’s family of clients, is
proud to congratulate
Melissa Griffin of Stater Bros.
on her great honor of being
named DDBC Big Cheese
of December 2015.
WITHOUT CUROUAGE, WE CANNOT PRACTICE ANY OTHER VIRTUE CONSISTENTLY
9
November meeting of DDBC
Silvia Quiroz to lead DDBC in 2016
Election Night tops
busy agenda
Board of Directors member Silvia
Quiroz (Cardenas Markets) was elected as
President for 2016 at the November meeting of the Dairy Deli Bakery Council in Garden Grove.
Elections topped a busy night of agenda
items capped by the election of Quiroz, who
becomes the first member of the Retail side
to be elected President since Rigo Landeros
in 2008.
Three other retailers will join her on the
2016 Board of Directors, which saw 10
members elected. Jaime Prager (Albertsons/
Vons/Pavilion), Damian Valdez (Super King
Markets) joined incumbant Laura Taketomo
(Food 4 Less) from the Retailer side of the
membership.
Seven members were elected from the
Supplier side of the membership with
incumbant Nancy Tyler (Acosta) being reelected along with newcomers Emily
Aquilar (Daisy Brand), Lulu Vargars (Magnolia Foods), Robert Burke (Emkay Food
Brokers), Donna Harkema (Farmer John),
Sokha Lim (Norseland), and Becky
Silvia Quiroz (Cardenas Markets) was
elected DDBC President for 2016.
Villasenor (Cacique, Inc.). Lim served a
one-year term in 2013 before resigning after leaving the perishable foods industry.
In other business at the meeting, Connie
Thatcher (Advantage Sales & Marketing)
was presented the Big Cheese Award for
November and Melissa Griffin (Stater
Bros.) received the Big Cheese Award for
December. The awards were presented by
Dave MacDonald (Stremick’s Heritage
Foods), who also was running for President.
Also, 14 DDBC Scholarships were presented. Four of the recipients were on hand
to receive their checks as the others either
were in school, studying, or working. In
attendance were Audrey and Amy
Gutierrez, Lyndsey Wong, and Stacy Gilbert (Smithfield/Farmland).
2015 President Cheryl Van Den Hende
read a letter from a U.S. Navy seaman who
received one of the troop gift boxes put together at the Seminar in September and then
introduced Laura Taketomo, the 2015
Chairman, who has agreed to chair the 2016
Seminar in September at the same location,
the Laguna Cliffs Marriott Resort & Spa in
Dana Point.
Jim Veregge highlighted upcoming meetings, including the Dinner/Dance and Installation of Officers and Board in January
the much anticipated Awards Night meeting on Feb. 9 when the 2015 Hall of Fame,
Retailer and Supplier of Year Awards will
be presented.
Gift boxes to Troops were a tremendous hit
October 17, 2015
Mrs. Van Den Hende,
I wanted to take a minute to thank the Dairy Deli Bakery
Council of SoCal for the AWESOME care package sent out to
those deployed. I was amazed at all the variety of items that
were packed into this package. A lot of the items that were in
the package, I was beginning to try to figure out when I might
be able to restock when I reach land again. Being in the Navy
and on the Ship deployed, we are very limited to land time and
the ability to drive to a store to pick up basic items. The Ship
does stock items, however living with close to a 1,000 people,
their limited stock tends to go fast. I know I am not the only one
to receive your care package and I am positive the other lucky
individuals are thinking the same thing and grateful.
I was trying to locate a way to contact the DDBC on the
internet to say thanks, and I never realized that your industry
had such an organization filled with big names that I would
have thought to be competitors. But in reading through your
website and the history it makes sense. Other industries seem
10
so competitive and always out to out beat those in their field
(music, sports, clothing industries). I enjoyed reading about
vision of the founders: promote goodwill and develop close
friendships, sharing new developments, solve mutual industry
problems, and gain knowledge and enhance the operation of
market deli areas. All can be successful and it feels like a super
team packed with all stars. Maybe other industries should try
and follow your examples of unity and team work!!!
Please express my gratitude to those who put the time into
preparing the care packages for those deployed. I look forward
to returning home to San Diego, going to my local grocery
store’s deli to get my family’s favorite freshly made burger
patties, sliced bacon, sliced cheeses and grilling it all up in my
own backyard!
Thank you.
Respectfully,
(Signed) EMC(SW) Samuel Dent
USS RUSHMORE LSD-47
3M SYSTEM COORDINATOR
November meeting of DDBC
Connie Thatcher (Advantage Sales & Marketing) receives the
November Big Cheese Award from Dave MacDonald (Stremick’s
Heritage Foods).
Melissa Griffin (Stater Bros.) receives the December Big
Cheese Award from MacDonald.
Scholarship winners present included Stacy Gilbert, Lyndsay
Wong, Audrey Gutierrez, and Amy Gutierrez.
More than 220 members and guests were on hand for Election Night and to honor the Big Cheese Award recipients.
Ryan Savage, new Director of Sales at Advantage Fresh,
with Bob Dressler.
Stefany Dybeck, Director of Sales & Customer Service for
Sadie Rose Baking Co. of San Diego, poses with a basket of
bread products donated for the dinner.
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Scholarship winners at November meeting of DDBC
Scholarships
Joshua Davis
Lyndsay Wong
Brendan Finicle
Abigail Gillmore
Amy Gutierrez
12
Audrey Gutierrez
Haley Clark
Emily Gillmore
Kelli Guoz
The Dairy Deli Bakery
Council (DDBC) of Southern
California awarded 13 scholarship to relatives of Council
members at the November meeting.
Four of the awardees were in
attendance (see photo Page 11)
and 11 individuals are pictured
on this page.
Not pictured are Matthew
MacDonald, Hilda Viernes and
Stacy Gilbert.
Congratulations to all. Keep
up the good work.
Shane Sandie
Ian Devries
1/2-page ad here
horizon sales
4-c
new
from deirdre
We are proud to join together to congratulate
Melissa Griffin of Stater Bros on her honor of
being named DDBC Big Cheese December 2015.
A WELL-EARNED HONOR!
Matthew MacDonald
We are proud to congratulate Melissa Griffin of
Stater
Bros. on her great honor of being named
1/2-page ad here
premier
action
group for December 2015.
DDBC
Big
Cheese
4-c
new
from deirdre
“The focus and effect of a direct sales force”
Office: 909 305.0020 Fax: 909 305.0060
308 N. San Dimas Ave., San Dimas, CA 91773
13
47th National DDBC Seminar
Rave reviews signal Seminar’s success
Teamwork theme hits
full stride with multiple
participation events
The theme of “Teamwork” hit home for
most attendees at the sold-out 47th National
DDBC Seminar at the Laguna Cliffs
Marriott Resort & Spa in sunny Dana Point
Sept. 11-13.
Along with an outstanding line-up of
speakers, an outstanding array of food and
lots of chances for networking and catching
up with friends and colleagues made for a
highly successful event.
Many perishable food industry
professionals attend to listen to elite
members of the retail food industry and they
were not disappointed during the business
sessions.
Adhering to the theme of “Teamwork”
the speakers were well up to the task of
highlighting the theme.
Kicking things off Saturday morning was
Greg McNiff, Senior Vice President of
Merchandising & Marketing for the recently
merged Albertsons/Vons/Pavilion chain,
one of the major players in the Southern
California marketplace. Teamwork was
right up his alley as more than 325 stores
from three different cultures were united
into one chain.
Also on Saturday, Thomas Cleary, a
military and law enforcement veteran
provided an excellent overview of how
teamwork works in stressful situations faced
by those occupations.
Aarón Sánchez, chef, Food Network star,
and author detailed what it takes to run a
successful restaurant and offered a behindy
the-scenes
look at the popular TV show
“Chopped.”
Pete Hejny, Executive Director of the
Service Deli/Service Bakery of Unified
Grocers, served as the Master of
Ceremonies for the weekend.
Valerie Jabbar, Vice President of
Merchandising for Ralphs Grocery Division
of Kroger, headed up Sunday’s program,
followed by Hockey Hall of Fame player
Luc Robitaille, President of Business
Operations for the L.A. Kings, who stressed
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Teamwork at its finest was evident during the filling of “care” packages for U.S.
troops serving overseas following the National DDBC Festival Luncheon. Approximately 240 packages were filled with donated personal and recreational
products.
that “hockey is all about teamwork all the
time.”
Seminar General Chairman Laura
Taketomo (Food 4 Less) and Co-Chairman
Lisa Juarez (Cacique, Inc.) had everything
running smoothly with a capable committee
working behind the scenes.
The 48th Seminar, to be held in Sept. 911, 2016, will be held at the same location
with Taketomo as General Chairman again.
The Friday night buffet was set outdoors overlooking the ocean on a pleasant evening.
The Golf Awards were presented during the dinner.
47th National DDBC Seminar Friday Night
Super King Markets enjoyed the outdoor dining Friday
night. From left, Harry and Anna Cherkesyan; Blanca and
Damian Valdez.
John and Mary Brass of J. Brass Company.
Gayle DeCaro (Gelson’s) and Kim Litwicki (Emmi Ross).
Melissa and Brian Svoboda (Carl Buddig).
Raquel Haddadin and Matt Hebert (Insight Food Sales).
Entertainer Brian Stodart provided the perfect compliment
to the Friday dinner and Saturday luncheon.
15
47th National DDBC Seminar Saturday morning
The opening Business Session was well-attended as a full house
gathered for a varied program.
Greg McNiff (Albertsons/Vons/Pavilion) received a token of
appreciation from Seminar Chairman Laura Taketomo and
Co-Chair Lisa Juarez and emcee Pete Hejny.
Military expert Thomas Cleary received his token of appreciation after an informative presentation of the teamwork
required to keep everyone safe.
Speaker Thomas Cleary had everyone stand and give a short
shoulder massage to the person next to them before he began his presentation.
The first order of business was to have each table assemble a
puzzle. Here DDBC President Cheryl Van Den Hende joins
Super King’s Joye Crosby and Damian Valdez in a team effort.
Chef Aarón Sánchez of the Food Network closed the opening
business session with a personal look at his journey and
how the food industry led him down the correct path.
16
47th National DDBC Seminar Deli Festival Luncheon
Seminar Committee members and volunteers start prepping the
Festival Luncheon goodies early in the morning.
Food stations featuring a wide variety of cuisines, including this cheese table, were located throughout the dining
area.
There was no shortage of desserts, including cupcakes, cookies, cheesecakes, pies, candies ... and nearly anything else
one could think of.
Hot off the grill was a popular station featuring chicken
and bacon-wrapped hot dogs.
The outdoor dining was pleasant despite the warm temperatures.
After lunch, volunteers lined up to fill “care” packages for
U.S. troops overseas. Nearly everyone participated in filling nearly 250 boxes.
17
47th National DDBC Seminar Saturday Evening
Lisa Juarez (Cacique), left, and Lisa Leandro and Joe Theis,
both of Eggland’s Best, with the sign acknowledging their Platinum Sponsorship of the Seminar.
The shopping was good at the Silent Auction/networking hour.
Every item on display was bid on and purchased.
Kobe Beef rib and shrimp was the entree during the impressive dinner hour.
Bar-S Foods always is a big supporter of DDBC events as
Pat Nunez, Pilar Villasana, and Paula Antrasian demonstrate.
Quest provided smooth sounds and excellent dance music
during and following dinner.
Dancing is always a late-night tradition following dinner
and entertainment.
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47th National DDBC Sunday Morning
Valerie Jabbar (Ralphs Grocery Co.) traced Kroger’s 47 consecutive quarters of growth to teamwork across the board, from
family, extended family, and work.
Kings President of Business Operations Luc Robitaille explained how the NHL team grew from an also-ran into Stanley
Cup champion. “In hockey, everything is all teamwork.”
Emcee Pete Hejny (Unified Grocers) kept the business sessions lively and moving. He received a token of appreciation from Lisa Juarez and Laura Taketomo.
DDBC President Cheryl Van Den Hende (Monterrey) was
acknowledged for her effort throughout the planning process for the Seminar.
47th National DDBC Seminar Sponsors
1. Yucatan
2. Butterball
3. Hidden Villa Ranch
4. Florida’s Natural
5. Unified Grocers
6. Eggland’s Best
7. J. Brass Company
8. Sargento Foods
9. Monterrey
10. Coca-Cola Refreshments
11. Daisy Brand
12. Aryzta/La Brea
13. King’s Hawaiian
14. Nasser Co., Inc.
15. Cacique, Inc.
16. Chobani
17. Crystal Farms
18. Alta Dena
19. Smithfield-Farmland
20. La Mexicana
21. Lightlife Foods
22. Mission Foods
23. Reser’s Fine Foods
24. Sabra/Santa Barbara Salsa
25. Stacy’s Pita Chips
26. Stremick’s Heritage
27. WhiteWave Foods
28. Insight Food Sales
29. Bar-S Foods
30. Farmer John
31. Bonert’s Pies
32. Premier Action Group
33. Coastal Marketing Group
34. Horizon Sales Corp.
35. Carl Buddig & Co.
36. DPI Specialty Foods
37. LC Marketing
38. Plumrose USA/Danola
39. Southern Wine
40. Tillamook
41. True Fresh HHP
19
47th National DDBC Seminar Sponsors
As of Aug. 19
Platinum
Gold
Silver
Bronze
20
47th National DDBC Seminar Retailers
Ann Dressler (G.L. Mezzetta) and Sheridan Lewis-Rardin
(Gelson’s).
Seated: Lisa Cohen (LC Marketing), Liz Wilson (Ralphs),
Mark Napolitano (Ralphs). Standing: Dana Terrill (LC
Marketing), Jamie Smith (LC Marketing).
Cindy Mulvaney (Unified Grocers) with husband Tim
Mulvaney.
Curtis Chenard (Food 4 Less), Marty Velasquez (Food 4
Less), Lisa Juarez (Cacique, Inc.), and Dave Juarez.
Silvia Quiroz (Cardenas Markets) and husband Louie
Quiroz.
B o b D re s s l e r ( A d v a n t a g e A c t i o n ) a n d J o h n R o m a n o
(Albertsons/Vons/Pavilion).
21
47th National DDBC Photos
Seminar Committee members and volunteers spent the Tuesday before the Seminar at DPI Specialty Foods in Ontario preparing goody bags for golfers and attendees.
Behind the scenes: The AV crew of Ed Silva and Michael
Rodrigues, both of Ralphs, kept everything running smoothly
again. On left is Valeric Kalic and on right is Donna Rodrigues.
Melissa Griffin (Stater Bros.) after getting autograph from
Chef Aarón Sánchez.
Seated: Paul Ramirez, Ha Ramirez, Julie Prager, Jamie
Prager. Standing: Joe Ragusa, Laurie Ragusa, all representing Haggen.
Steve Nguyen (Unified Grocers) with Laura Mastro (Mastro
and Associates).
Lou and Donna Pachiano (Stater Bros.) with John Brass (J.
Brass Company).
22
47th National DDBC Seminar Tisdell Cup
JTJ Sales finishes
atop the standings
The JTJ Sales team of Jim Francis, Jordan Francis and Larry
Eiffert, along with Albert Davis (Ventura Foods), which finished
third in the 2014 tournament, captured the Tisdell Cup at the 47th
DDBC National Seminar in 2015 at Monarch Beach Golf Club.
The foursome finished 15 under par.
The team of Helen Jones, Robert Jones, David Lester and Bill
Mullens, representing La Mexicana, finished second with Helen
Jones capturing Long Drive and Closest to the Pin honors. The
team was 11 under par.
Other individual winners included Ron Brunner and Gino
Llerena of Mission Foods, James Pham of the Acosta team, and
Santos Lona of C&F Foods.
Past champion Rob Graves (third from left) hands off the
Tisdell Cup to 2015 champions from JTJ Sales: Albert Davis,
Jordan Francis, Jim Francis and Larry Eiffert.
David Lester, Bill Mullen, Helen Jones and Robert Jones,
all of La Mexicana.
Jim Veregge (Unified Grocers), Allison Haugen (Dannon),
Ariel Fortune (Dannon), and Nick Tran (Dannon).
Robert Griffin, Melissa Griffin (Stater Bros.), Justin Clark
(Butterball), Dave Morrow (Butterball),
The Tisdell Trophy has the names of all winners since it was
started seven years ago. It is sponsored by Bar-S Foods.
23
47th National Seminar Tisdell Cup
Taylor Clutes (Bay Cities), Maureen Parks (English Bay), Liz
Wilson (Ralphs), and Per Dideriksen (LC Marketing).
Curtis Chenard (Food 4 Less), Brian Svoboda (Carl Buddig),
Jeff Rowley (Carl Buddig), and Jack Miller (Premier Action Group).
Matt Davis (Reser’s), Bob Dressler (Advantage Action), Matt Savage, Jerry Whitmore (Dreyers).
Gino Llerena, Wendy Muller, Ralph Volk, and Ron Brunner,
all of Mission Foods.
Steve Nguyen (Unified Grocers), John Nielsen (Acosta), Ozzy
Morones (LALA Foods), James Pham.
Stu Victor (Advantage), Doug Threadgill (Smart & Final),
Dave MacDonald (Heritage Foods), Dan Nolan (Heritage
Foods).
24
47th National Seminar Tisdell Cup
Barry Zuroff (Horizon Sales), Aaron Milano, Bill Mackie (Processors Marketing).
Bruce James, Rey Garza, Tricia Phelps, and Rafael Galvan,
all representing Bar-S Foods.
Rob Graves (Lakeview Farms), Silvia Quiroz (Cardenas
Markets), Alison Davis and Tom Davis (Lakeview Farms).
John Martinez (Mission Foods), Marty Velasquez (Food 4
Less), Dave Juarez (Freshsource), Thomas Cleary (guest
speaker).
Paul Miller (Monterrey), Steve Lewis (Ralphs), Robbie
Ledford (Horizon Sales), Bobby Miller.
Dan Timmerman (Alliance Managed Sales), Liza McFadden,
and Astrid Buhler, Kirk Hayhurst (Food 4 Less).
25
2015 DDBC’s National Seminar Committee
General Chairman
Kristal Clark .................................................. Advantage Sales &
......................................................................... Marketing
Co-Chairman
Liz Wilson ...................................................... Ralphs Grocery
Committees
Ed Silva (Program) ....................................... Ralphs
Connie Thatcher (Program) ......................... Advantage Sales &
......................................................................... Marketing
Lisa Juarez (Program) .................................. Cacique USA
Jan Beecher-Seidel (Festival Luncheon) .... Premier Action
......................................................................... Group
Sharon Fails (Festival Luncheon) ................ Nasser Co., Inc.
Patti Winsell (Festival Luncheon) ............... Horizon Sales
Cambria Fetherston (Festival Luncheon) ... Crossmark
Barbara Dolbee (Festival Luncheon) .......... Bonert’s Pies
Jordan Francis (Festival Luncheon) ........... JTJ Sales
Cheryl Van Den Hende (Food) ..................... Monterrey
Jim Veregge (Sponsorship/Hosting) ............ Unified Grocers
Silvia Quiroz (Sponsorship/Hosting) ........... Cardenas Markets
Melissa Griffin (Sponsorship/Hosting) ....... Stater Bros. Markets
Seminar Contributors
Advil
Alacer Corp.
Alouette
Arla
Athenos
Aveeno
Belgioioso
BelVita Biscuits
Bic
Bonert’s Pies
Cacique
Carl Buddig/Old
Wisconsin
Chapstick
Choice Foods
Coca-Cola Refreshments
Columbus Salame
Crystal Geyser
CSM Bakery
Daisy Brand
Delallo
Del Real
DPI Specialty Foods
English Bay
Food Match
Foster Farms
Fresh Creative Foods
Fuji Foods
Gelson’s Markets
General Mills
Give N Go
Gold N Soft
Gorge Delights
Harmann’s Pickles
Harry’s Fine Foods
Hill and Valley
Hormel
In2Foods
Irish Dairy Board
J & J Foods
Jarlsberg
26
Thank you!
Bob Dressler (Golf) ....................................... Advantage Action
Bill Back (Golf) .............................................. Zacky Farms
Steve Nguyen (Golf) ...................................... Unified Grocers
Henry Rodriguez (Golf) ................................ Nasser Co., Inc.
Della Frorenza (Hospitality) ........................ Nasser Co., Inc.
Laura Taketomo (Hospitality) ...................... Food 4 Less
Jordan Francis (Hospitality) ........................ JTJ Sales
Cynthia Yarak (Entertainment) ................... Risvold’s
Cambria Fetherston (Theme Coordination)Crossmark
Rona Reeves (Registration) .......................... Acosta
Sue Bargsten (Silent Auction) ...................... DPI Specialty Foods
Sarah Ramirez (Silent Auction) ................... DPI Specialty Foods
Connie Thatcher (2014 DDBC President) . Advantage Sales &
......................................................................... Marketing
Bill Mackie (Advisor) .................................... Processors Market......................................................................... ing & Research
Susan Steele (DDBC) ..................................... Business Manager
Dave Daniel (Pacific Rim Publishing) ......... DDBC News
CONGRATULATIONS!
Thank you to all the companies that contributed product for the Festival Luncheon as well as the Goody Bags for golfers, guests and the gift boxes for troops.
Our apologies if anyone was omitted.
Johnson & Johnson
J.R. Simplot
Kimberly Clark
Lactalis
La Rosa Fine Foods
Lawrence Wholesale
Lever 2000
Listerine
Lofthouse
Mars M&M
Marzetti
McNeil Consumer
Mezetta
Mission Foods
Mondelez
Moustache Mike’s
Nabisco
Nature Valley
Nestle
Neutrogena
Old Rotterdam
Oral B
Original Cakery
Popcornopolis
Quaker Oats
Quest Sales &
Marketing
Proctor & Gamble
Project 7
Randall Foods
Red Apple Cheese
RTF Freshsourse
Rich Products
Rising Sun Farms
Risvold’s
Sabra
Sadie Rose Baking
Sargento
Sartori
Sahale
Somona Creamery
Southwind Foods
Supremas, Inc.
Supreme
Stacy’s Pita Chips
Tampico
Tartistes
Taylor Farms
Tejava
The Plan B
Trident
Tylenol
Tyson
Unilever
Ventura Foods
Visene
Yancey’s Fancy
Yucatan Foods
Zacky Farms
Zyrtec
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Big Cheese Award for November
Connie Thatcher, Advantage Sales
By DAVE DANIEL
Editor, DDBC News
Connie Thatcher remembers attending
her first meeting of the Dairy Deli Bakery
Council (DDBC) in 2009. She had joined
Advantage Sales & Marketing in September of that year and her new associate –
former President and Supplier of the Year
Bob Dressler – encouraged her to get involved in the DDBC … and she jumped in
with both feet.
She joined several committees and then
ran for the Board. In 2013 she agreed to be
the General Chairperson of the National
Seminar which was successful and held in
Carlsbad. The topic was about “Balanced
Living” and while preparing for the Seminar there may not have been a lot of “balance” she said but it was one of the “most
rewarding things I have ever agreed to do.”
In 2014 she became President of the
DDBC and she continues today to volunteer her time to the DDBC and all of its
events. She has been so busy serving the
Council that she just now has time to be
recognized for her service by being presented the Big Cheese Award for November.
As part of that “balance” she says it is
important to keep focused on enjoying what
you do for a living and making the time to
enjoy your family, friends and your passions.
She has been on the brokerage side of
the industry right from the beginning after
graduating from Cal Poly Pomona. “I went
to college to be a high school business
teacher but found myself really liking the
marketing classes. A family friend who was
28
Connie Thatcher
with Sonoma Wines, which was a client of
Bradshaw Inc., encouraged me to interview
with them thinking it would be a perfect fit.
“It was. I love this business to this day.
It has been wonderful for my family – many
of my lifelong friends have come from being in this grocery world. In fact my first
training in this business was from Debbie
Logston (Ultimate Source) at Bradshaw,
who from Day 1 we knew we would be lifelong friends.
“I began my career in the Wine & Liquor Division at Bradshaw in 1979. I was
told I would mostly have Stater Bros. and
would need to sell as many wine displays
in the Inland Empire as I could.
“One of my first store calls was at the
Stater Bros. on Riverside Dr. and the decision maker in that store was Dennis
McIntyre. I begged and pleaded (some
things never change) for him to give me a
display … or two … and he did. But he said
it is all about ‘keeping your commitment
and your promises and if you fulfill that you
will have more displays to come.’ I kept my
promise and he kept his. I liked the challenge and knew this business was what I
wanted to do,” she said.
She stayed with Wine & Liquor for five
years before transferring to the Grocery
Division, where one of her main accounts
was managing James River Paper and selling Kal Kan. Her husband asked, “are you
sure you want to go from selling wines to
selling dog food?”
She answered, “Yes. It is the right career move for me.”
Two years later, she was asked to run the
GM/HBC Division. “That was my first role
in leading a team and I did that for 14 years,”
she said.
Stu Victor, who she currently reports to
at Advantage, was a competitor at the time.
“He was running the GM/HBC Division
at Kelley-Clarke,” she said. “He was my
toughest competitor. I had Clairol, he had
L’Oreal. I had Duracell, he had Energizer.
All I can say is things are better with both
of us on the SAME Team. He is so supportive of his team being involved in the industry and is a great example of how to motivate people and create a winning atmosphere. I don’t think my passion for the
business has ever waivered. I still wake up
thankful to be in this business and work with
the people that I do. We have a great team.”
There were other changes afoot, first a
stop at ASM in the Household Division,
back to Bradshaw, which was soon purchased by Crossmark, and then to Marketing Specialists, still in the GM/HBC arena
from 1996-2001. She became one of the
first National Account Managers launching
Gillette into the Broker world and setting
up a dedicated national team. There was a
lot of travel during this time back and forth
to Boston where they were headquartered
as well as attending calls in markets across
the U.S. but “it gave me an invaluable experience in understanding other markets and
accounts,” she said.
She later moved to Acosta for an 8-year
period before joining ASM, where she is
the Perishable Department Sales Team
Leader.
“This is a growing division for Advantage as well as an area of growth for our
retailers” she noted. “We cover Dairy, Deli,
Continued on Page 34
Advantage Sales and Marketing
is proud to congratulate our
very own Connie Thatcher on
her “Big Cheese” Award!
Z Melissa Griffin Y
X
Premier Sales Solutions and Rich Products
are proud to Congratulate
Melissa Griffin
Big Cheese - December 2015
for such a well deserved honor
Melissa Griffin of Stater Bros.
DDBC Big Cheese – December 2015
Premier Sales Solutions and all of their Outstanding Vendor
Partners congratulate Melissa Griffin on being named
DDBC Big Cheese – December 2015.
Big Cheese Award for December
Melissa Griffin, Stater Bros. Markets
By DAVE DANIEL
Editor, DDBC News
Melissa Griffin admits to being a foodie. What more could you
ask from the Vice President of Service Deli/Bakery of Stater Bros.
Markets?
An avid traveler, she loves to try foods in different regions and
likes to emulate recipes at home. “I am a good cook,” she answered
a direct question. “It is fun when you try foods in different areas
and fun when you come home and try to make them in your own
kitchen and enjoy it all over.”
Her next trip will be to Garden Grove to pick up her Big Cheese
Award at the next meeting of the Dairy Deli Bakery Council
(DDBC) of Southern California, an honor 26 years in the making
at Stater Bros.
After working at different jobs, from door-to-door sales to
waitressing, first at Bob’s Big Boy and then at Caterina’s Italian
Restaurant, which was next door to Stater Bros. Store No. 36, she
asked a simple question to a lunchtime diner who happened to be
the store manager of the supermarket.
“By then I was married with one child and with a second one
on the way,” she said. “We needed better health benefits. My sisters both worked for Lucky Stores and had good benefits.
“I asked if there were any openings in the grocery store and he
told me he could hire me as a courtesy clerk. I thought I had too
much experience for that, but he added that everyone who ever
works at Stater Bros. starts as a courtesy clerk,” she said.
She had her second baby and after seven weeks, joined the growing chain in July 1989. “After about three weeks, I was fortunate
enough to be in the right place when a spot in the service deli
opened up,” she recalled. “I was ready to melt while pushing those
carts in the parking lot in the summer in San Bernardino, but I
gained an enormous amount of respect for people that do it.”
It wasn’t long before she began to get promotions. She wanted
to become a checker because of a better pay scale and did for a
while until company cutbacks put her back in the service deli. She
moved to a bigger store and taught herself to become a cake decorator, which led her to become a bakery manager.
She stayed in the store level until 1994 when she became one
of two service deli/bakery merchandisers
serving half the chain. In 1998, she was promoted to retail service deli/bakery supervisor. In 2000, she was elevated to specialist,
retail, in the marketing department, which
kept her traveling to every store for the next
six years.
She was promoted to Director of Service
Deli/Bakery in 2006, directly under Vice
President Mickey Gold, who retired in 2011.
She was promoted into that post and continues to thrive under Dennis McIntyre.
“He is a wonderful boss,” she said of the
Executive VP. “He has challenged my team
32
The Griffin Family on vacation in Adair, Ireland earlier this
year. Pictured, top row, from left, son Vincent, daughter
Misty Barker; middle, from left, son Mitchell, husband Robert, Melissa; front, granddaughters Savannah and Scarlett.
to new levels and has supported us all the way. That’s the way to
lead a team and he is a great leader.”
She also shares the award with her team in the office. “My team
of Donna, Lisa, Karin, and Ann is tremendous. Their support and
team ethic is what allowed me to have this opportunity. This award
is a team honor and a Stater Bros. honor collectively for all of us,”
she said.
“Our company focus is to differentiate from our competitors
for our customers,” she said. “And that comes from Chairman Jack
Brown on down. He has created a culture that
makes all of us care, support each other, and
be loyal.
“The charities we are involved with in
the communities we serve are very real. You
cannot fake that. If it is real, it shows. That
is not a competitive edge others can knock
you down with. It comes from the heart and
makes a difference,” she said.
She holds a BS in Business from the U.
of Redlands and also completed Redlands’
Challenge of Global Business: Europe Study
Abroad Program in partnership with CamContinued on Page 34
Advantage Sales and Marketing is
proud to congratulate
Melissa Griffin on her
“Big Cheese” Award!
Melissa Griffin
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advantage sales etc.
honor melissa
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33
Big Cheese Connie Thatcher
Continued from Page 28
Produce, and Frozen. We have an amazing
team here that works hard and plays hard –
we all want to win and I think our clients
and our customers feel our passion – and
everyone has a great sense of humor – you
have to, I think, to be in this business.”
With the Southern California retail landscape constantly changing, she has adapted
well.
“We have to be more entrenched in all
the layers,” she said. “We have to know all
the aspects of the business … what is going on with retailers … latest consumer
trends … what is working and what isn’t
… so we can guide our clients and our customers to make decisions where everyone
wins.”
She made a promise to herself when she
got her first job that she never wanted to be
bored. “I haven’t lost that spark,” she said.
“I’m still excited about the things I am selling and the new people I meet. It makes
every day fun and I must say “bored” is not
a word in my vocabulary.
Her friends say she is truly a student of
the business that, along with her professionalism and warm personality, has made her
not only a trusted business partner but a
trusted friend.
But the most important thing in her life
is her children and her family – in Tyler,
Tara and Trevor. All are in sales, but none
in the food industry. She has a 6-year-old
granddaughter with another granddaughter
expected in February and an extended family that continues to grow. ‘A big part of
our immediate family is also our black lab
Buddy, who is always the life of every
party.”
She is a self-confessed “river rat.” When
she was growing up, her father built a
houseboat. “We were always at the river or
Lake Havasu. I love all water sports and
boating. In fact my husband and I bought a
boat before we bought a house … it was
that important.
“Both my parents are very active in our
lives and live here locally,” she said. “I was
the oldest child and growing up both of my
parents were encouraging with great senses
of humor and a positive outlook on life.
They always taught me that if I set my mind
to do something, I could do it.”
She loves spending time with her children and family. “I’ve lived in the same
house in Corona for 27 years and grew up
in this community since 2nd grade. We do a
lot of entertaining with bar-b-ques, pingpong and family events. I also cherish the
Big Cheese Melissa Griffin
bridge in England and NEGOCIA in Paris.
She holds many certificates in food technology, sanitation and food safety.
Her travels include many stops in Europe, including Spain, France, Monaco,
Italy, England, Germany, Switzerland, Holland, and Belgium.
“My favorite food is probably Italian,”
she said, “but our recent family trip to Ireland was special. I really enjoyed the quietness of the culture there. We stayed in Adair,
which is somewhat remote. Everything
slows down. Everyone walks. Everything
is green.
Her next planned trip is Israel with a
church group in February.
Besides cooking, she has taken up some
34
other hobbies. “Now that my children are
grown, I’ve taken up golf,” she said. “I
found it very frustrating when I was younger
and with kids I did not have time to take it
seriously. One of our major events supported by Stater Bros. Charities is the Dave
Stockton Heroes Challenge golf tournament
and I have been able to pick up a few tips
and apply them, which has helped my game.
“I’ve also taken up quilting recently because I have a passion to make baby blankets for homeless children. I have a little
sewing area at home and I want to teach my
granddaughters to sew. I have that memory
from my grandmothers and I want to pass it
on to them,” she said.
Please join the DDBC in saluting Melissa Griffin as the Big Cheese Award honoree for December.
time spent with some of my closest friends.
We are always figuring out the next fun
thing we want to tackle.
“I am very thankful for the experiences
the DDBC has provided me and hope that I
continue to give back to this industry. Thank
you very much for this honor of being the
Big Cheese for November,” she said.
Please join the DDBC in saluting Connie
on being honored with the Big Cheese
Award for November.
Two added to Alb/V/P
headquarters staff
Two Grocery Assistant Sales Managers
have joined the Albertsons/Vons/Pavilion
management team in David Beale and Jaime
Prager.
Both have a wealth of industry experience and expertise and report to Miriam
Welch.
Beale began his career in 1980 with the
Ralphs Grocery Company as a Courtesy
Clerk in Torrance. He worked in various
positions before settling in the Deli department. He has held several positions after
leaving Ralphs including Grocery Category
Manager at Unified, Director of Dairy/Deli/
Frozen and KVMart, Grocery Category
Manager at Super King and Account Executive at DPI Specialty Foods. In 2012,
he served as the President of Southern California Frozen and Refrigerated Council, and
was a past board member.
Prager began his career as a Courtesy
Clerk in 1980 at Vons in Cerritos. He
worked at Vons for 22 years and held various positions including Store Manager and
Category Manager. He has worked as a Regional Sales Manager for a few manufacturers as well as two of the Independent
Grocery Companies in Southern California.
Jaime was at Smart & Final for 6 1/2 years
as a Category Manager, Senior Category
Manager and Director of Non-Foods &
Beverages, and most recently as VP of Center Store at Haggen.
Jaime has a Bachelor’s degree in Business Administration from Cal State Fullerton, attended the USC Food Industry Management Program and the Cornell Executive Food Management Program.
October meeting of DDBC
Tom Keyes honored for distinguished career
Tom Keyes (John J. Wollak Co.) received his Lifetime Achievement Award from DDBC Historian Jim Veregge.
Three generations were on hand as Tom Keyes received the DDBC’s
Lifetime Achievement Award.
Longest-tenured
member honored with
Lifetime Award
The list of accomplishments by Tom
Keyes in his 66-year career in the food industry is impressive.
So impressive, Keyes praised DDBC
Historian Jim Veregge (Unified Grocers)
that he remarked after a “This Is Your Life”
presentation that Veregge knew things about
him he could not even remember during his
tenure at numerous companies involved in
the perishable foods industry.
Keyes, 80, began his career as a 14-yearold courtesy clerk (nee: Box Boy) and still
is somewhat active in John J. Wollak Co.
The DDBC was founded in 1960 as the
Deli Council. While not at the first meeting, he soon became an active member and
has continuously retained his membership.
In addition to the comprehensive video
presentation put together by Veregge, two
Big Cheese Award winners were honored
at the meeting.
Damian Valdez, the Dairy/Deli/Frozen
buyer at Super King Markets, was presented
the October award. He was accompanied
to the podium by young son J.J.
A large contingent of Super King Associates and representatives from Unified
Grocers, the main supplier of the indepen-
A huge turnout of Super King Markets associates were on hand as Damian Valdez
was honored with the November Big Cheese Award.
dent chain, were in attendance to offer their
support.
The September Big Cheese Award was
presented to Robert Burke, longtime member who recently joined Emkay Food Brokers. He had just returned from a long vacation in Europe as he and his wife Cecilia
celebrated their 25th Anniversary.
In other business at the meeting, President Cheryl Van Den Hende (Monterrey)
presented a check for more than $3,500 to
the City of Hope. The presentation was
made to DDBC Hall of Famer Cheryl
Kennick (City of Hope) as a result of a silent auction conducted at the July meeting.
The proceeds were divided between the City
of Hope and the DDBC Scholarship fund.
In other business at the meeting, a recap
of the September National Seminar was
given, along with previews of upcoming
meetings, including election night in November and the the Dinner/Dance and Installation of Officers meeting at Orange Hill
Restaurant on January 9.
There is no regular membership meeting scheduled for December.
35
Robert Burke (Emkay Food Brokers) received the Big Cheese
Award for September from DDBC President Cheryl Van Den
Hende.
Robert Burke flanked by daughter Raquel and wife Cecilia.
The newly formed Emkay team in Southern California: Sean
Witt, Brooke Celmer, Robert Burke, Lisa Rios and Paul
Delaney.
Cheryl Kennick (City of Hope) receives a check from Cheryl
Van Den Hende from the silent auction at the July meeting.
October Big Cheese Damian Valdez gets a fun basket from
Super King Senior Buyer Harry Cherkesyan.
Damian Valdez, with a little help from son J.J., receives the
October Big Cheese Award from Cheryl Van Den Hende.
36
A large group of Unified Grocers associates, some of them posing here, were on hand to help celebrate Super King Markets.
Miriam Welch (Albertsons/Vons/Pavilion) with Dave Sibell
(Unified Grocers).
Lisa Juarez (Cacique, Inc.) and Laura Taketomo (Food 4
Less) were the pair most credited with the success of the
recent National Seminar.
John Rissi (JR Marketing) and Vars Injijian (Sierra Nevada
Cheese), both longtime members, were out to salute Tom
Keyes on his Lifetime Achievement Award.
Larry Eiffert (JTJ Sales) and Bob Dressler (Advantage Action) share a smile after the meeting.
Brian McMillan, proprietor of Kobbler King Desserts, provided a variety of his well-received specialty pies for the
meeting.
37
Unified Grocers Expo
Largest show attracts 971
exhibitors to Long Beach
The Unified Grocers Expo attracted a record number of exhibitors to the floor of the Long Beach Convention Center in August
as 971 booths covering virtually every department of a supermarket greeted retailers from around the West.
The Expo combined two shows from previous years into one
big show in the annual Expo and a later fall show of seasonal
products.
Unified is the largest wholesaler in the Western United States.
It was founded as Certified Grocers in 1922 in Los Angeles after
independent grocery retailers in Portland, Oregon formed United
Grocers. Independents in Seattle formed a cooperative in 1934
and named it Associated Grocers. Two separate mergers were completed in 2007.
Past Presidents of the DDBC Bob Dressler (Advantage Action) and Pete Hejny (Unified Grocers).
Cynthia Yarak (Unified Grocers), Joye Crosby (Super King
Markets) and Valerie Cole (Advantage).
Michael Bonert and Barbara Dolbee, both of Bonert’s Slice
of Pie.
Gino Llerena, John Martinez, Ari Adna Armendariz,
Fernando Alvarez Del Castillo, Mitch Roberts, Maya Reyes,
and Julio Ramos, all of Mission Foods.
Fred Leahy (LALA), Joann Dunn (LALA), Steve Worthington
(Unified), and Ozzie Morones (Unified).
38
Unified Grocers Expo
Dean Sandello and Henry Rodriguez, both of Nasser Co., Inc.
Mike Morello (Smithfield Kretschmar) and Jerome Quintana
(Unified Grocers).
Fred Rowen (retired) and Bob LoSardo (Western Bagel Baking).
Bill Gomez and Ricardo Cabrero, both of Smithfield.
Greg Poivre (Merit Marketing) and Cheryl Lawton (The
Fathers Table).
Bill Davila (Davila Sales & Marketing).
39
Monterrey Food Show
Elegant surroundings fit
for a growing food expo
Monterrey, the San Diego County based distribution company,
has grown tremendously in the past few years and its annual Food
Show reflected that on Sept. 10 at the Omni La Costa Resort &
Spa in Carlsbad.
A wide variety of perishable foods companies representing all
aspects of the Dairy Deli Bakery Council (DDBC) were on hand
in increased booth spaces and displayed their wares to prospective
retail companies, which also were in abundance.
Monterrey, which was founded in 1972 in San Diego, has opened
a second warehouse in Oklahoma City with more to come in the
near future as the company’s reach continues across the country.
Barbara Mosera (Galaxy Desserts) and Mark Miale (Sprouts
Markets).
Della Frorenza (Nasser Co., Inc.) and Melissa Lamey
(Saputo Cheese).
Kevin Draper (LeGrand), Jann Beecher-Seidel (LeGrand),
JP Longseth (Sugar Brook), Marc Draper (LeGrand).
Mickey Gold, Debbie Jones and Bret Pressley, all of J. Brass
Co. in the Cedarlane Foods booth.
Mariana Zimmerman and Ed Zimmerman, both of Coastal
Marketing Group.
40
Monterrey Food Show
Bob Dressler (Advantage Action), Shelli Barnett (Advantage
Sales) and Ian Vante (Advantage Sales).
Barbara Dolbee (Bonert’s Pies) with some of the company’s
award winning desserts.
Maureen Parks (English Bay).
Vars Injijian (Sierra Nevada Cheese Co.).
Michael Lanphere (Progressive Food Sales), representing
CSM and BelPastry.
Marisa Passinisi and Cathy Antonietti, both of Marisa Foods
Division of Santa Fe Importers.
41
Calendar
15 – President’s Day.
28-March 2 – National Grocers Association 2016 Show, Las Vegas. Information:
www.theNGAshow.com.
March
11-13 – Natural Products Expo West,
Anahiem Convention Center. Information:
www.expowest.com.
27 – Easter.
April
9-13 – Western Association of Food
Chains Convention, Honolulu.
14-17 – California Cheese & Butter 51st
Convention, Temecula Creek Inn. Information: www.cacheeseandbutter.org.
22-30 – Passover.
May
5 – Cinco de Mayo.
30 – Memorial Day.
June
5-7 – IDDBA Dairy Deli Bake, Houston. Information: www.iddba.org.
July
congratulations
1/6-page ad here
monterrey
new
from deirdre
MELISSA
GRIFFIN
DECEMBER’S BIG CHEESE
YOU ARE AN
INSPIRATION TO ALL
4 – Independence Day.
September
5 – Labor Day.
16 – Mexican Independence Day.
October
2-4 – Rosh Hashanah.
11-12 – Yom Kippur.
November
December
24-Jan. 1 – Hanukkah.
25 – Christmas Day.
2017
January
16 – Martin Luther King Jr. birthday.
February
20 – President’s Day.
April
11-18 – Passover.
16 – Easter.
May
5 – Cinco de Mayo
6-10 – Western Association of Food
Chains Convention, Palm Desert.
29 – Memorial Day.
June
4-6 – IDDBA Dairy Deli Bake, Anaheim
Convention Center. Information:
www.iddba.org.
July
4 – Independence Day.
September
4 – Labor Day.
16 – Mexican Independence Day.
20-22 – Rosh Hashanah.
29-30 – Yom Kippur.
November
December
13-30 – Hanukkah.
25 – Christmas Day.
2018
June
8-10 – IDDBA Dairy Deli Bake, Houston. Information: www.iddba.org.
1/6-page ad here
International
coconut water
coconut
new
corporation
from deirdre
celebrating
our 38th year
sweetened,
desiccated,
toasted coconut
MARIN1/6-page
CHEESE
COMPANY
ad here
Specializing in fine
imported
and domestic
cheeses as well
as a wide variety of
WHO KNOW YOU!
gourmet foods.
Located in Carson, California
www.sweetenedcoconut.com
Tel: 908-289-1555
Fax: 908-289-1556
[email protected]
42
marin cheese
p.u. from sept.-oct. 2015
p. 34
63 Paul Drive, San Rafael, CA 94903
Phone: (415) 479-1200
www.marincheese.com
Installation of Officers
Dinner Dance
Saturday, January 9, 2016
Featuring - The band “Quest”
6410 E. Chapman Ave.
Orange, CA
714-997-2910
www.theorangehillrestaurant.com
Reception 6:00-7:00 pm
Dinner and Dancing 7:00 pm to midnight
Attire: Semi Formal
Please bring gift card or unwrapped toy (approx value of $25) to be donated to
Dinner Reservations
__ Table(s) of 10 people
___ Seat(s) $175 per person
Company: ___________________
Name: ______________________
Telephone: __________________
Fax: _______________________
Checks Payable to:
DDBC of So. California
Mail/Fax Reservation Form to:
PO Box 1872
Whittier CA 90609
562-947-7016
562-947-7872 Fax
Your table reservations will be confirmed upon receipt
of your check for the full amount.
Names of Attendees
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
_______________________________
_______________________________
_______________________________
___________________________________
Deadline for Reservations is January 2, 2016.

Visit us at: www.ddbcsocal.org - Dairy Deli Bakery Council of So

Transcription

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