advertising campaigns will reach over shoppers in 2016 Autotrader`s

we’ll be seen and heard every single week,
reaching millions of people so they can reach you.
ATKBBMBR16A
In 2016,
2016
AUTOTRADER & KELLEY BLUE BOOK
ADVERTISING HIGHLIGHTS
Check out how we’re driving more
shoppers to your door all year long
advertising campaigns will reach over
shoppers in 2016
Autotrader’s & Kelley Blue Book’s
219 million local
AGame.Autotrader.com | B2B.KBB.com
© 2016 Cox Automotive, Inc. All Rights Reserved. 10428
Covering the best in
sports
Covering the best in
This year, Autotrader & Kelley Blue Book advertising will reach 72% of Hispanics,
and 95% of Millennials, Women, African Americans and Luxury car buyers.
entertainment
70 MILLION NASCAR FANS
Autotrader and Kelley Blue Book have expanded their NASCAR
sponsorship. In 2016, we have two new drivers and one returning
driver and will be the primary sponsors for 4 races. Millions of
fans will see all drivers and their cars decked out in the Autotrader
and Kelley Blue Book brands, reminding them where they can find
their perfect car.
70 MILLION NBA FANS
Covering the regular season, All-Star Game
and Playoffs, plus our title sponsorship of the
Autotrader Tip-Off Show.
BRAD KESELOWSKI
No. 2 // Autotrader
We’ll be tapping into new, diverse audiences
on the most popular cable networks.
Our messaging will be more targeted and
more custom than ever before to make
sure we are hitting in-market car shoppers
at the right time.
JOEY LOGANO
No. 22 // Autotrader
CHASE ELLIOTT
No. 24 // Kelley Blue Book
14.7 MILLION
5.9 MILLION
A co-primary sponsor of the Autotrader/
Monster Energy/Yamaha Team at all 17
events running on Fox, Fox Sports One and
Fox Sports Two.
12 races on NBC Sports Network
and MAVTV.
SUPERCROSS FANS
MOTOCROSS FANS
COMING IN APRIL
Kelley Blue Book’s
NEW
consumer campaign
42 MILLION COLLEGE FOOTBALL FANS
Sponsoring The Autotrader College Football Today weekly SEC pregame show and
running our spots on all SEC on CBS games, including the SEC Championship and
in every bowl game!
SPORTS
Our comprehensive media schedule will reach 9 out of 10 consumers to drive more traffic to your dealership than ever.
SOCIAL
SEM/SEO
MOBILE
VIDEO ON DEMAND
RADIO
ENTERTAINMENT